Press Release

‘Tok Of The Morning: New TikTok Trends from Drake, Kendrick & More

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9.15.2021

TikTok Treats, Week of September 13th

The News:

Each week, the TikTok Treats newsletter gives a snapshot of the state of music on TikTok, touching on trending hits, emerging artists, superstar moves, ascendant memes, and much more. The past week on TikTok brought plenty of high-wattage star power, with cross-continental collaborations, A-list rappers, and TikTok-native breakouts making noise. Check out what made TikTok tick this week:

11 songs from Drake’s album Certified Lover Boy charted in the top 12 of the Billboard Hot 100, so it should be no surprise that his new music dominated TikTok as well. After the album’s opening track “Champagne Poetry” (135k creations) inspired a romantic trend last week, TikTok creators quickly ran up the numbers on album highlights like “Way 2 Sexy“ (270k+ creations), as Future’s verse inspired users like Rico Nasty to create sincere, ironic, and dance-heavy interpretations of the song’s theme. Another trending CLB hit was “Knife Talk” (35k+ creations), as creators (including cats and pilots) vibed with 21 Savage’s deadpan menace. Lastly, the new hit “Girls Want Girls” (18.6k creations) has fans dwelling on Drake’s toxicity, or using the song to speak for their uncertainty about staying in or going out.
Though Drake is in his imperial phase, another superstar is quietly making his presence felt on TikTok. After many months of silence, Kendrick Lamar has resurfaced with two new collaborations with Baby Keem, and each has inspired a budding universe of memes. The single “family ties” (10k+ video creations) has rap fans on TikTok using face filters and other transformative techniques to comment on his athletic, voice-changing verse (and his repeated use of the word brother) and his wild, arm-swinging dance moves (along with Baby Keem’s “punch walk“). Since the release of Keem’s new album The Melodic Blue, fans (including Anthony Fantano aka @theneedletok) have latched onto Kendrick’s bizarrely compelling “Top of the mornin'” refrain on “range brothers” (over 10k video creations on multiple sounds), another Keem/Kendrick tag-team, as they dance with their baseball caps, create wild c horeography, send repetitive texts, and comment on Kendrick’s footnote-like ad-libs.
Already popular on their own, unlikely collaborators BTS and Coldplay are causing a buzz in the TikTok community. The K-Pop favorites teamed up with the British rock legends to preview their new song “My Universe,” on their respective TikTok accounts. The previewed track has since caught fire, inspiring over 26K+ creations on the platform in just its first day of release. In most creations, fans express their anticipation of the release using the text-on-screen feature and share their fan-cam compilation videos. Other creations see creators using the pre-released audio to show off their art skills, test out experiments, and share their appreciation for fall fashion.
As TikTok celebrates Latinx Heritage Month, the TikTok community is celebrating everything #LatinxCreated with Karol G’s mellow melodic ballad “Ocean” (878k creations).Taking inspiration from Karol’s emotional lyrics over the soft piano instrumental, users share photos and videos of their loved ones, capture sweet moments of their children, and share their thoughts on being heartbroken. Creators also share footage of their favorite live performances of the Latin superstar singing “Ocean.”
Music lovers on TikTok love to spot samples, and now a song sampled in a previously-trending track is gaining some traction of its own. The song is “Silver Soul,” (39K+ creations) a 2010 ballad by indie darlings Beach House, also known as the sampled track in Kendrick Lamar’s 2012 hit “Money Trees,” which trended late last year. The epitome of dream pop, the Beach House track’s allure comes from its wistful vibes and psychedelic feel, sparking a host of videos in which creators use the text-on-screen feature to relay stories of the origins of their parents’ relationships. While some creators’ parents met and became high school sweethearts, others met through hilarious failures of caretaking. Other stories show that even with a one in a million chance, one should always expect the unexpected.
An artist who exists at the intersection of electronic music and hip-hop, Cookiee Kawaii is no stranger to having her music take off on TikTok. She went viral on the app with her song “Vibe” (1.3M+ creations) inspiring a dance in the early months of 2020. The New Jersey native is continuing to shine a light on her local “Jersey club” scene with her new track “Violin,” which mixes “Jersey club” signature breakbeats and fast tempo with classical violin. Garnering over 87K creations on the platform form so far, TikTok creators are using the song to showing off their dogs’ athletic tricks, expressing happiness due to their newfound freedom, or staying true to the song’s vibe and demonstrating the various ways people make it through a night of clubbing in heels.

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

For more info, please contact:
Michelle McDevitt, Andrea Higgins, Erin Ryan, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Links:

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:
Balvin, Doja, and Mariah Lead a Star-Studded Week on TikTok
Sam Smith, Ciara and Breakout PinkPantheress Highlight the Week on TikTok
Lizzo Starts “Rumors,” bbno$ Eats “edamame,” and More Hip-Hop TikTok Stories
#AltTikTok, Alt-J, and All-Time Rap Classics Define Music on TikTok This Week
Cats, Babies, & Vietnamese Techno Highlight the Week in TikTok Music
On TikTok: Normani, Reba, and a Gas Station Star
The Kid Laroi Meets Bieber, Drake Runs Thru The 6, and More From TikTok
BIA Meets Nicki, Stromae Slows Down, and More TikTok Trends
On TikTok: Music Trends Inspired by Kanye, Young Nudy, and…Meryl Streep?
Avril Lavigne, Bo Burnham, and Gucci Mane Lead The Week in TikTok Trends
TikTok Summer Madness: Lorde Leads a Pack of New Trending Songs
Swae Lee, WILLOW, Mitski & More Inspire Trends on TikTok
Only On TikTok: Lil Durk & City Girls Trend Alongside…The Backyardigans?
On TikTok: BTS Army Takes Over, Carti Demands Silence, and Fans Anticipate F9
Olivia Rodrigo Catches Fire, Miguel Helps Users Catch Feelings, and More TikTok Stories
Saweetie, Calvin Harris, and Bella Poarch Highlight The Week in TikTok
Another One? DJ Khaled, Lizzo, and More Make the Week in TikTok
Doja Cat, Little Simz, and El Alfa Inspire TikTok Trends
Britney Spears, Chloe Bailey, and Diplo Make Waves on TikTok
Dua Lipa, Drake, and Bell Biv DeVoe Make Waves on TikTok
DMX Gets His Flowers, Silk Sonic Reaches #1, and More TikTok Stories
TikTok Unveils Music-Powered Filters, Lil Nas X Debuts At #1, and More TikTok Stories
Bieber Tops The Charts, Young Thug Premieres New Music, and More TikTok Stories
Demi Lovato Kicks Off TikTok’s New Livestream Series Headstream
Rock Music Thrives on TikTok, Just Ask Yungblud, Beach Bunny, and More
Shania Hops On Board, Kid Cudi Tosses and Turns, and More TikTok Stories
On TikTok: Kali Uchis and Coi Leray Hit the Charts as Bobby Shmurda Comes Home
Rihanna, Brent Faiyaz, and Giveon Lead TikTok’s R&B Moment
T-Pain, Hyperpop, and Anti-Valentine’s Anthems Take TikTok By Storm
Cardi Goes Up, Uzi Goes Down (to Sleep), and More TikTok Stories
Black History Month Kicks Off, Mark Ronson Duets, and More Music Stories From TikTok
Cardi Goes Up, Uzi Goes Down (to Sleep), and More TikTok Stories
Dave Grohl, Migos, Miley, and More Happenings on TikTok
This Week on TikTok: Olivia Rodrigo Hits #1 as Memes & Mashups Flourish
New Year, New TikTok Trends: Alicia Keys, Remembering MF DOOM & More
Paul McCartney, Holiday Celebrations, and New Year’s Eve Live on TikTok
TikTok Releases First U.S. Music Report: Here Are Some Key Insights
How TikTok’s Top 10 Songs of 2020 Impacted the Industry

END

Press Release

Young Dolph Has More Jewelry Than Your Jeweler in “Talking To My Scale”

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9.13.2021

Video: Young Dolph – “Talking To My Scale“

The Paper Route EMPIRE CEO Perfects His Flexes With the Help of Two Label Signees in the Latest Video from PAPER ROUTE iLLUMINATi

The Video:

Young Dolph might live a life of luxury, but he’ll never forget where he comes from. Delivering a diary of a trap lord turned CEO, Dolph shares the video for “Talking To My Scale.” Produced by Memphis mainstay DJ Squeeky, who captivates with a low-note piano riff, whirring synths, and insistent 808s, “Talking To My Scale” is a quintessential Tennessee trap anthem, packed with the witty turns of phrase and bits of hustler wisdom for which Dolph is known: “If I sacrificed myself, will I go to hell?/In my trap house countin’ guala, talkin’ to my scale/My jewelry box havin’ more water than Wisconsin Dells/Trap n****, I count money better than I spell.”

Directed by Maxx Renn, the video for “Talking To My Scale” finds Dolph exulting in his status as the head honcho of the Paper Route iLLUMINATi. The Paper Route EMPIRE CEO talks his smack from an active volcano and underwater with sharks swimming past. Later on, Dolph chops it up with the only person he could ever consider a peer: himself. “Talking To My Scale” is the opening track on PAPER ROUTE iLLUMINATi, Paper Route EMPIRE’s fir st-ever compilation mixtape.

“Talking To My Scale” follows up recent videos from PRE signees like Snupe Bandz, Big Moochie Grape, and Joddy Badass. The mixtape represents the culmination of a long and fruitful rise for Young Dolph–the mogul is ready to flex his A&R and CEO muscles, bringing a new crop of talent to the forefront. Along with Key Glock and Snupe Bandz, the tape features standout contributions from street favorites like Big Moochie Grape and Kenny Muney, and new signees like PaperRoute Woo, Big Unccc, and PRE first lady Joddy Badass. The 23-track tape offers the label to showcase its roster in plenty of combinations, and leaves room for big shots like Dolph, Glock, and Moochie to show off on solo songs of their own. Featuring an appearance from Gucci Mane and production from Bandplay, Memphis beatmakers like Tay Keith, DJ Squeeky, and Sosa808, ands trap titans like Drumma Boy and Budda Bless, PAPER ROUTE iLLUMINATi is available to stream everywhere via Paper Route EMPIRE.

PAPER ROUTE iLLUMINATi continues a banner year for the label, following up the release of Dum And Dummer 2, a collaborative album by Young Dolph and Key Glock. Debuting at #8 on the Billboard 200, Dum and Dummer 2 generated nearly 36k sales equivalent units across platforms and scored the fifth-biggest streaming debut on Spotify during its first week of release. Earlier this month, the album received a glowing review from Pitchfork, who awarded the album a 7.5 score and cemented Young Dolph & Key Glock as a “once-in-a-generation” rap duo, akin to 8Ball & MJG or Method Man & Redman, and “one of the most in-sync alliances in the genre today.” Dum & Dummer 2 is the duo’s second Top 10 album, following the original Dum and Dummer, which debuted at #8 in 2019.

Watch “Talking To My Scale”: https://youtu.be/KymiqOr5So4

Buy/Stream PAPER ROUTE iLLUMINATi: https://music.empi.re/preilluminati

PAPER ROUTE iLLUMINATi tracklist:
1. Talking To My Scale by Paper Route EMPIRE & Young Dolph
2. Blu Boyz by Young Dolph, Key Glock & Paper Route EMPIRE (feat. Snupe Bandz)
3. Beat It by Paper Route EMPIRE, Bigg Unccc & Young Dolph
4. I Do This by Paper Route EMPIRE, Key Glock & Gucci Mane
5. Back to Back by Paper Route EMPIRE & Bigg Unccc
6. Remember by Paper Route EMPIRE & Snupe Bandz
7. Mister Glock 2 by Paper Route EMPIRE & Key Glock
8. Bandaid by Paper Route EMPIRE, Key Glock & Snupe Bandz
9. Non Stop by Paper Route EMPIRE & Big Moochie Grape
10. Dance by Young Dolph, Paper Route EMPIRE & Key Glock (feat. Snupe Bandz, Kenny Muney, Joddy Badass, Jay Fizzle & Big Moochie Grape)
11. 333 by Paper Route EMPIRE & Joddy Badass
12. Ashtray by Paper Route EMPIRE, Kenny Muney & Young Dolph
13. Standing Ovation by Paper Route EMPIRE & Big Moochie Grape
14. Big Ol Racks by Paper Route EMPIRE, PaperRoute Woo & Key Glock
15. Dead Body by Paper Route EMPIRE, Young Dolph & Bigg Unccc (feat. PaperRoute Woo)
16. Broccoli & Cheese by Paper Route EMPIRE & Key Glock
17. Trust Nobody by Paper Route EMPIRE, Young Dolph & PaperRoute Woo (feat. Snupe Bandz)
18. Here We Go by Paper Route EMPIRE, Young Dolph & Jay Fizzle (feat. Snupe Bandz)
19. Show Out by Paper Route EMPIRE, Snupe Bandz & Young Dolph
20. Freeze Tag by Paper Route EMPIRE & Key Glock
21. Nothing To Me by Young Dolph, Snupe Bandz & PaperRoute Woo
22. South Memphis Rugrats (Remix) by Paper Route EMPIRE, Young Dolph & Snupe Bandz (feat. PaperRoute Woo)
23. iLLUMINATi BUSINESS by Paper Route EMPIRE & Big Moochie Grape

Please contact Michelle or Erin for more info.

Links:

Bio, photos, music and more can be found at www.audibletreats.com/young-dolph

Young Dolph – “Talking To My Scale”: https://youtu.be/KymiqOr5So4

“Here We Go” ft. Young Dolph, Jay Fizzle, & Snupe Bandz: https://www.youtube.com/watch?v=D58nwIpkjIk

Snupe Bandz – “Remember”: https://www.youtube.com/watch?v=uljTppWaUGg

Key Glock & Snupe Bandz – “Bandaid”: https://www.youtube.com/watch?v=1q4AchKMtDM&pp=sAQA

PAPER ROUTE iLLUMINATi: https://music.empi.re/preilluminati

Key Glock – “Mister Glock 2”: https://youtu.be/UqBv-tayBmQ

Paper Route EMPIRE – “Dance”: https://music.empi.re/dancepaperroute

Young Dolph, Key Glock, Snupe Bandz – “Blu Boyz”: https://music.empi.re/blueboyz

Young Dolph – “Nothing To Me” ft. Snupe Bandz & Paper Route Woo: https://www.youtube.com/watch?v=TNy33SqQWyM

Young Dolph & Key Glock – “A Goat & A Dolphin”: https://www.youtube.com/watch?v=VFR5MzlvnZ8

Young Dolph – “Hashtag”: https://www.youtube.com/watch?v=1S5n0J6aZrc

Young Dolph & Key Glock – “RAIN RAIN”: https://www.youtube.com/watch?v=Mr0l9iZx4no

Young Dolph & Key Glock – Dum and Dummer 2: https://music.empi.re/dumanddummer2

Young Dolph & Key Glock – “Penguins”: https://www.youtube.com/watch?v=EOffID-Hp7M

Young Dolph – “Yeeh Yeeh”: https://music.empi.re/yeehyeeh

Young Dolph & Key Glock – “Sleep With The Roaches”: https://music.empi.re/sleepwiththeroaches / https://www.youtube.com/watch?v=zor0D6s6JOs

Young Dolph & Key Glock – “Aspen”: https://music.empi.re/aspen / https://www.youtube.com/watch?v=JBoRupTiKhQ

Key Glock – “I’m The Type”: https://music.empi.re/imthetype

Young Dolph & Key Glock – “Case Closed”: https://music.empi.re/caseclosed

Young Dolph & Key Glock – “Green Light”: https://www.youtube.com/watch?v=XZ8nLbNPV-k

Young Dolph – “Large Amounts”: https://www.youtube.com/watch?v=b6YAoOYQkvo

Young Dolph – Rich Slave (Deluxe): https://music.empi.re/richslave_deluxe

Young Dolph & Key Glock – Dum and Dummer: https://empire.lnk.to/dummer

END

Press Release

Big Moochie Grape Gets Shiny In “Non Stop” Video

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9.13.2021

Video: Big Moochie Grape – “Non Stop“

Watch a Day in the Life of the Paper Route EMPIRE Rapper In the Latest Video from PAPER ROUTE iLLUMINATi

The Video:

Big Moochie Grape’s malleable flow and big personality have him rapidly rising in the Memphis rap scene. Today, the Paper Route EMPIRE signee shares “Non Stop,” a slice-of-life new music video. Tip-toeing atop Bandplay‘s ominous piano-led beat, BIg Moochie perfects his flexes, name-dropping only the most luxurious of brands during his dexterous verses: “Big baguettes up in my Rollie, yeah, expensive time/Count big racks up in the Maybach, yeah, while I recline.” In the video, Moochie shows us how he lives, traveling from a graveyard, to the corner store, to the jewelry shop. “Non Stop” follows Moochie’s video for “iLLUMINATi Business,” released last month.

“Non Stop” is the latest video from PAPER ROUTE iLLUMINATi, the first-ever label compilation tape from Young Dolph‘s independent label Paper Route EMPIRE. The mixtape represents the culmination of a long and fruitful rise for Young Dolph–the mogul is ready to flex his A&R and CEO muscles, bringing a new crop of talent to the forefront. Along with Key Glock and Snupe Bandz, the tape features standout contributions from street favorites like Big Moochie Grape and Kenny Muney, and new signees like PaperRoute Woo, Big Unccc, and PRE first lady Joddy Badass. The 23-track tape offers the label to showcase its roster in plenty of combinations, and leaves room for big shots like Dolph, Glock, and Moochie to show off on solo songs of their own. Featuring an appearance from Gucci Mane and production from Bandplay, Memphis beatmakers like Tay Keith, DJ Squeeky, and Sosa808, ands trap titans like Drumma Boy and Budda Bless, PAPER ROUTE iLLUMINATi is available to stream everywhere via Paper Route EMPIRE.

Watch Big Moochie Grape’s “Non Stop”: https://www.youtube.com/watch?v=aeJ4jDbkWTw

Watch Big Moochie Grape’s “iLLUMINATi Business”: https://www.youtube.com/watch?v=Ez4LPZxQ-1Y

Buy/Stream PAPER ROUTE iLLUMINATi: https://music.empi.re/preilluminati

PAPER ROUTE iLLUMINATi tracklist:
1. Talking To My Scale by Paper Route EMPIRE & Young Dolph
2. Blu Boyz by Young Dolph, Key Glock & Paper Route EMPIRE (feat. Snupe Bandz)
3. Beat It by Paper Route EMPIRE, Bigg Unccc & Young Dolph
4. I Do This by Paper Route EMPIRE, Key Glock & Gucci Mane
5. Back to Back by Paper Route EMPIRE & Bigg Unccc
6. Remember by Paper Route EMPIRE & Snupe Bandz
7. Mister Glock 2 by Paper Route EMPIRE & Key Glock
8. Bandaid by Paper Route EMPIRE, Key Glock & Snupe Bandz
9. Non Stop by Paper Route EMPIRE & Big Moochie Grape
10. Dance by Young Dolph, Paper Route EMPIRE & Key Glock (feat. Snupe Bandz, Kenny Muney, Joddy Badass, Jay Fizzle & Big Moochie Grape)
11. 333 by Paper Route EMPIRE & Joddy Badass
12. Ashtray by Paper Route EMPIRE, Kenny Muney & Young Dolph
13. Standing Ovation by Paper Route EMPIRE & Big Moochie Grape
14. Big Ol Racks by Paper Route EMPIRE, PaperRoute Woo & Key Glock
15. Dead Body by Paper Route EMPIRE, Young Dolph & Bigg Unccc (feat. PaperRoute Woo)
16. Broccoli & Cheese by Paper Route EMPIRE & Key Glock
17. Trust Nobody by Paper Route EMPIRE, Young Dolph & PaperRoute Woo (feat. Snupe Bandz)
18. Here We Go by Paper Route EMPIRE, Young Dolph & Jay Fizzle (feat. Snupe Bandz)
19. Show Out by Paper Route EMPIRE, Snupe Bandz & Young Dolph
20. Freeze Tag by Paper Route EMPIRE & Key Glock
21. Nothing To Me by Young Dolph, Snupe Bandz & PaperRoute Woo
22. South Memphis Rugrats (Remix) by Paper Route EMPIRE, Young Dolph & Snupe Bandz (feat. PaperRoute Woo)
23. iLLUMINATi BUSINESS by Paper Route EMPIRE & Big Moochie Grape

Please contact Michelle or Erin for more info.

Links:

Bio, photos, music and more can be found at www.audibletreats.com/young-dolph

Big Moochie Grape – “Non Stop”: https://www.youtube.com/watch?v=aeJ4jDbkWTw

Big Moochie Grape – “iLLUMINATi Business”: https://www.youtube.com/watch?v=Ez4LPZxQ-1Y

Joddy Badass – “333”: https://www.youtube.com/watch?v=_RJDs4CG0eQ

“Here We Go” ft. Young Dolph, Jay Fizzle, & Snupe Bandz: https://www.youtube.com/watch?v=D58nwIpkjIk

Snupe Bandz – “Remember”: https://www.youtube.com/watch?v=uljTppWaUGg

Key Glock & Snupe Bandz – “Bandaid”: https://www.youtube.com/watch?v=1q4AchKMtDM&pp=sAQA

PAPER ROUTE iLLUMINATi: https://music.empi.re/preilluminati

Key Glock – “Mister Glock 2”: https://youtu.be/UqBv-tayBmQ

Paper Route EMPIRE – “Dance”: https://music.empi.re/dancepaperroute

Young Dolph, Key Glock, Snupe Bandz – “Blu Boyz”: https://music.empi.re/blueboyz

Young Dolph – “Nothing To Me” ft. Snupe Bandz & Paper Route Woo: https://www.youtube.com/watch?v=TNy33SqQWyM

Young Dolph & Key Glock – “A Goat & A Dolphin”: https://www.youtube.com/watch?v=VFR5MzlvnZ8

Young Dolph – “Hashtag”: https://www.youtube.com/watch?v=1S5n0J6aZrc

Young Dolph & Key Glock – “RAIN RAIN”: https://www.youtube.com/watch?v=Mr0l9iZx4no

Young Dolph & Key Glock – Dum and Dummer 2: https://music.empi.re/dumanddummer2

Young Dolph & Key Glock – “Penguins”: https://www.youtube.com/watch?v=EOffID-Hp7M

Young Dolph – “Yeeh Yeeh”: https://music.empi.re/yeehyeeh

Young Dolph & Key Glock – “Sleep With The Roaches”: https://music.empi.re/sleepwiththeroaches / https://www.youtube.com/watch?v=zor0D6s6JOs

Young Dolph & Key Glock – “Aspen”: https://music.empi.re/aspen / https://www.youtube.com/watch?v=JBoRupTiKhQ

Key Glock – “I’m The Type”: https://music.empi.re/imthetype

Young Dolph & Key Glock – “Case Closed”: https://music.empi.re/caseclosed

Young Dolph & Key Glock – “Green Light”: https://www.youtube.com/watch?v=XZ8nLbNPV-k

Young Dolph – “Large Amounts”: https://www.youtube.com/watch?v=b6YAoOYQkvo

Young Dolph – Rich Slave (Deluxe): https://music.empi.re/richslave_deluxe

Young Dolph & Key Glock – Dum and Dummer: https://empire.lnk.to/dummer

END

Press Release

DC The Don Embraces His Rock Star Future in “WHAT NOW?”

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9.10.2021

Video: DC The Don -“WHAT NOW?“

The Milwaukee Native Shows Off His Bars and His Pipes as He Road Trips to Vegas in His Latest Video

Critical Praise:

“Not only can he sing with so much emotion behind his words, but he also knows how to masterfully rap as well as switch up his cadences constantly, always keeping you guessing about what he’s going to do next.” – Lyrical Lemonade

“Los Angeles by way of Milwaukee’s DC The Don is part rapper, part rockstar, excelling in the melodic and riotous lane popularized by cult heroes like Lil Uzi Vert and Trippie Redd.” – Audiomack

The Video:

He has a devoted fanbase and a successful debut album under his belt, but DC The Don is on a mission to achieve another level of success. Declaring his rock star dreams with his signature mixture of melodies and flows, DC The Don shares “WHAT NOW?“, a new video single. Produced by trap maestro Supah Mario, a frequent collaborator of DC’s, “WHAT NOW?” gets its power from a triumphant horn fanfare and the Milwaukee native’s engaging personality, as he flexes his prized possessions and stands up for his city. Over three hard-hitting verses, the 22-year-old artist compares himself to G.G. Allin and Mad Max as he pushes his vocals to the limit.

In the video, DC takes his lowrider from L.A. to Vegas, where he parties his ass off and struts his stuff before winning big at a game of poker. The 6’7″ tall artist cuts an imposing figure as he explores the city’s famous Fremont district, filming himself with a bottle of tequila in hand. Directed by Cobian, with Creative Direction by OUTLAW, the “WHAT NOW?” video lives up to the artist’s high standard of visual content. It’s a more-than-worthy follow-up to the boy-band-homaging “Notice Me,” the devilish “Megalodon” and The Sandlot-homaging “Ghost Rider.” “WHAT NOW?” is a cornerstone track of My Own Worst 3nemy, DC’s second album, set to release later this year via Rostrum Records.

The Milwaukee-born rapper is coming off a successful 2020, marked by his debut album Come As You Are and its deluxe edition. With more than 75 million streams across platforms, Come As You Are emphasizes the importance of being authentic to your creative self. The album was home to DC’s buzzing single “WORST DAY : (“ (12 million total streams), as well as standout ragers like “Wait Your Turn,” “NASCAR RACER,” and “Campfire Story.” Featuring production from Supah Mario, Trademark, SephGotTheWaves, and more, Come As You Are (Deluxe) is available everywhere via Rostrum Records.

With the ambitious concept album My Own Worst 3nemy on the way, DC looks to make good on his potential and grow his fanbase even more. Stay tuned for much more music from the one-of-a-kind artist in the weeks to come.

Watch “WHAT NOW?”: https://youtu.be/Mg01toG9iHY

Buy/Stream “WHAT NOW?”: https://smarturl.it/DCTheDonWHATNOW

Please contact Gavin or Kevin for more info.

The Background:

DC The Don is a rapper from Milwaukee, WI. In 2016, at the age of 16 and standing 6’7”, DC moved to Los Angeles to pursue a basketball career under Lavar Ball and alongside teammate LaMelo Ball. During this time, he fell in love with music and used his spare time to make experimental records which suddenly gained traction – As the public became increasingly aware of DC The Don’s talent for rapping, NBA player Lonzo Ball featured his song “Everything 1k” on the first Big Baller Brand shoe commercial, introducing DC The Don’s music to an even wider audience. DC signed to Rostrum Records in 2020, releasing his debut album Come As You Are on August 7th, generating over 75 million streams across platforms.

Links:

instagram | twitter | youtube | soundcloud | spotify

“WHAT NOW?”: https://smarturl.it/DCTheDonWHATNOW / https://youtu.be/Mg01toG9iHY

“Notice Me”: https://smarturl.it/DCTheDonNoticeMe / https://youtu.be/QqNhO7My9eY

“Megalodon”: https://smarturl.it/DCTheDonMegalodon / https://youtu.be/7xupDj5nYBg

“Ghost Rider”: https://smarturl.it/DCTheDonGhostRider / https://youtu.be/4InxylYqH4s

“ØUTLAW”: https://www.youtube.com/watch?v=o2CxUNSuLT0

“Worst Day ):”: https://youtu.be/IUma3lyWEMo

Come As You Are (Deluxe): https://smarturl.it/DCTheDonCAYADeluxe

“Wait Your Turn”: https://www.youtube.com/watch?v=-wLVbKqCgvE&feature=youtu.be / https://smarturl.it/DCTheDonWaitYourTurn

“Hello DC!”: https://youtu.be/FreXBlV57_8

Come As You Are: https://smarturl.it/DCTheDonCAYA

“Nascar Racer”: http://smarturl.it/DCTheDonNascarRacer

“Campfire Story”: https://youtu.be/zqCPURtgoc0

“Eclipse”: https://smarturl.it/DCTheDonEclipse

“Jesus Can’t Save You”: https://smarturl.it/DCTheDonJCSY

“Red Light” ft. DDG & YBN Almighty Jay: https://www.youtube.com/watch?v=lLVYoXBQ2W0

END

Press Release

Bronx & Brooklyn Take Manhattan in Ron Suno & DUSTY LOCANE’s New Video

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9.10.2021

Video: Ron Suno – “Grabba” (Remix) ft. DUSTY LOCANE

The King of the Bronx and the Brooklyn Bruiser Stage an Outer Borough Invasion in Times Square, as the Jokes Up Highlight Single Continues to Rack Up Streams

Critical Praise:

“Whether he’s getting tons of retweets because he danced with Hip Hop Harry on Instagram, or churning out yet another song that shows off his personality, the rapper finds a way to keep all eyes in his direction.” – XXL

“Posting skits that exude his loud personality and hilarious sense-of-humor, his #WeaveChallenge became an instant sensation — cementing his name in the entertainment industry.” – FLAUNT

The Remix + Video:

Blessed with serious emcee skills and a boisterous personality, Ron Suno is on a mission to make NY drill fun. Blending his booming Bronx energy with DUSTY LOCANE‘s fierce Brooklyn attitude, Suno shares “Grabba” (Remix), a new version of his buzzing single. A seismic event in the world of NY rap music, the new remix is a collaboration between two of the biggest breakout stars in the outer boroughs–the comedic Suno and the street-savvy LOCANE have electric chemistry, the Canarsie rapper flexing his wordplay and getting on Suno’s wavelength: “You ain’t solid, break him like a Kit Kat.”

In the video, Suno, LOCANE, and their respective crews take their Outer Borough braggadocio to the heart of Manhattan. The Janoff FIlms-directed video finds the two rappers and their posses making a scene in Times Square, as they block the entrance to a Broadway theater, jump on stopped cars, and mess with tourists. The video for the “Grabba” (Remix) is the latest upward step on the meteoric trajectory of “Grabba,” a highlight from Ron Suno’s Jokes Up project, which has over 1.4 million video views and is picking up steam on TikTok.

A master of many disciplines, Suno approached the creation of Jokes Up with laser focus, determined to prove his worth as a rapper. Combining a locked-in flow with snappy lyricism and quips that humorously undercut his bravado, the SBL rapper takes his emceeing to a new level on Jokes Up, nimbly tiptoeing atop skittering hi-hats and going toe-to-toe with some of the finest rappers in the Five Boroughs. The project is home to recent singles like “Winners,” a fiery new collab with Brooklyn figurehead Sheff G that has over 1.8 million views on YouTube, “Bandit,” a fiercely slick banger with over 1 million YouTube views, and “Drill Zoo,” featuring the one-and-only Fetty Wap. Featuring additional appearances from DDG and Jay Critch, Jokes Up is available everywhere via SBL, LLC / EMPIRE.

Ever since dropping Swag Like Mike, featuring hit singles like “SPIDER-MAN” ft. Fivio Foreign, in 2020, Ron Suno has been on an unstoppable upward rise, collaborating with rappers like DDG and Smoove’L, speaking with XXL and FLAUNT, and co-starring in BK Juice, a new film by his NYC cohort Rah Swish. The sky’s the limit for the young riser, who obliterates the boundaries between mediums with his force of personality.

Watch “Grabba” (Remix) ft. DUSTY LOCANE: https://youtu.be/s8FKfmnCyY0

Buy/Stream “Grabba” (Remix) ft. DUSTY LOCANE: https://music.empi.re/grabbaremix

Jokes Up tracklist:
1. SEMI
2. WIT IT
3. Bandit
4. WAVE
5. GRABBA
6. Drill Zoo ft. Fetty Wap
7. STATISTICS
8. OH LA LA ft. Jay Critch
9. HOT
10. YA MANS
11. WRAITH ft. DDG
12. WINNERS ft. Sheff G

Please contact Michelle or Andrea for more info.

The Background:

Winning fans with his unique blend of skills, Ron Suno built up a massive following on Instagram (over 1 million followers), YouTube, SoundCloud, and TikTok with his amusing skits and admirable artistry. Ever since high school, Suno has been a restless creative. He uses every expressive outlet available to him to get his message across, from music to short-form video to dance challenges to acting in BK Juice, a new film starring his NYC cohort Rah Swish. Suno’s music career started to take off in 2019 when he dropped “Pinocchio,” which racked up over 9 million Spotify streams and caught the attention of Blueface, who hopped on the remix. Last June, buoyed by the momentum of “Pinocchio,” Ron released Swag Like Mike, the project that put Suno on the map with hit singles like “SPIDER-MAN” ft. Fivio Foreign.

Links:

instagram | twitter | tiktok | soundcloud | spotify

“GRABBA” (Remix) ft. DUSTY LOCANE: https://youtu.be/s8FKfmnCyY0

Jokes Up: http://music.empi.re/jokesup

“GRABBA”: https://youtu.be/RuF25kaL7-M

“Drill Zoo” ft. Fetty Wap: https://youtu.be/rTcR1PyS6XY

“Ya Mans”: https://youtu.be/0Q2yvBsreTk / https://music.empi.re/yamans

“Winners” ft. Sheff G: https://music.empi.re/winners / https://youtu.be/civ6_eDgSxo

“Bandit”: https://www.youtube.com/watch?v=WhyTgUHe68c

Swag Like Mike: apple | spotify

“Spider-Man” ft. Fivio Foreign: https://www.youtube.com/watch?v=J36B9zyBPGc

“Netflix”: https://www.youtube.com/watch?v=q7G6GVPPtHs

“Pinocchio”: https://www.youtube.com/watch?v=g1w_lETp9X8

END

Press Release

Rucci & AzChike Announce Joint Album, Share New Video with Boosie

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9.10.2021

L.A. Heavy-Hitters Rucci and AzChike Announce Kourtesy Of Us, A New Collab Album Arriving This Fall via Mackk&Cult/EMPIRE

The Two Rappers Connect with Boosie Badazz, AzSwaye, and Pjay for “Hoodrat” Video

The Two Frequent Collaborators, Behind Local Hits like “Light It Up” and “Function In The Hood,” Prepare to Release Their First-Ever Collab Album

Critical Praise:

“On the spectrum of the new Los Angeles, Rucci sits closest to classicism, capturing the spirit of greats like Suga Free and Mack 10. But don’t mistake that homage for predictability: Rucci consumes these beats. His presence throughout this album is glowing, outsized, and even within the frames of L.A. bump — minor keys, minimal bass — he makes daring production choices. (“Lowrider” interpolates, you know, that song). But beneath the booming production and drug inventories that run rampant on Tako’s Son are stories of deep loss and chosen family” – NPR

“Rucci is one of the few young and buzzing West Coast rappers capable of pleasing both emcee traditionalists and those seeking true starpower and hit-making potential… Inglewood’s chosen son is on his way to stardom.” – HYPEBEAST

“He’s become equally adept at writing fun party slappers and ferocious pain rap dirges, gangsta rap indebted to history but hounded by the demons of the present.” – The LAnd

“He has the dexterity to spit about street life in L.A. in a way that doesn’t romanticize its harsh realities, while still remaining loose enough to pivot from those heavy topics to raps about his Instagram DMs blowing up (“How you text me off that app but you blocked?”).” – Pitchfork

“Time is of the essence for AzChike. Since 2013, the 24-year old has tried to make every moment count. Prior to being known for his storytelling abilities and bops like “Burn Rubber Again” and “Licked Up,” the rapper, who has drawn comparisons to mid-2000s Lil Wayne and 2019 XXL Freshman Blueface, began his career as a what he describes as a conscious rapper. Once he shifted gears (and quit his day job), however, he really started to get the party jumping.” – XXL

“Central L.A. rapper AzChike specializes in making songs that rattle your trunk.” – The FADER

The Video:

United by their love of smack talk and fierce loyalty to their home neighborhoods, L.A. rappers Rucci and AzChike are a dynamic duo. Today, Rucci and Chike announce Kourtesy Of Us, their upcoming collaborative project. Though Rucci and Chike have torn up the L.A. streets with local hits like “Light It Up” and “Function In The Hood,“ Kourtesy Of Us marks the first time that the two slick talkers connected for a full-length effort. Packed with beats from L.A. sound architects like AceTheFace and Hitman, plus a coterie of California heavy-hitters as guests, Kourtesy Of Us arrives later this fall via Mackk&Cult/EMPIRE.

Today, the wise-cracking duo shares “Hoodrat,” a boisterous new video from the upcoming project. Produced by miajayc, “Hoodrat” is a hyperactive West Coast anthem, a quick-hitting banger with verses from L.A. associates AzSwaye and PJay, and a neck-snapping appearance from Boosie Badazz. Directed by Mr. RealMovie, the video finds the five emcees living large at the neighborhood car wash, drinking tequila and Henny as they throw cash in the air. Fans might have caught a glimpse of the video earlier this month when a clip of Boosie wilding out during the video’s filming went viral on social media.

“Hoodrat” is the latest in a line of fiery collaborations between AzChike and Rucci to hit the streets this year. The two rappers connected with Capolow for “No Kizzy,” a Bay-meets-L.A. banger, took aim at steppers on “Who Dat,” and earlier, they honed their chemistry with the rip-roaring “Pop Pills.” Both artists are continuing the momentum from big 2020s–Ruccicontinued to explore his fascinating backstory with the Midget album, featuring the hit single “Understand” ft. Blxst, and AzChike kept busy with hard-hitting EPs and collaborations with the likes of Sada Baby and Frostydasnowmann.

Finally joining forces for the joint album that L.A. needs, Rucci and AzChike prepare to gift their fans and their city with a new set of slaps. Stay tuned for more music and announcements.

Buy/Stream “Hoodrat” ft. Boosie Badazz, AzSwaye & PJay: https://music.empi.re/hoodrat

Watch “Hoodrat” ft. Boosie Badazz, AzSwaye & PJay: https://youtu.be/YENwEogTFE8

Please contact Michelle or Kerry for more info.

The Background:

EMPIRE Background:

EMPIRE was founded in 2010 as an artist-friendly, progressive digital distribution company. After early success, and identifying future icons such as Kendrick Lamar, Anderson .Paak, and Rich Homie Quan, EMPIRE was quickly regarded as a tastemaker in the industry and throughout the past five years evolved into a full-fledged record label, distributor and publisher for independent musicians. With the company and roster growing at a breakneck pace, EMPIRE has effectively disrupted a stale business model by bringing its energy, expertise, and acumen to its artists and labels. Today, EMPIRE works with some of music’s hottest talent, ranging from superstars such as T.I. and Snoop Dogg, red-hot newcomers such as SOB X RBE and Mozzy, and established veterans like Jim Jones and Redman. While remaining 100% independent, EMPIRE has also partnered with Atlantic Records for a joint venture, home to breakout star D.R.A.M. and propelled singles by Fat Joe & Remy Ma (“All The Way Up,” 2x Platinum), Tyga (“Taste,” 3x Platinum), and Lil Duval (“Smile”) to the top of the Billboard Hip-Hop Charts. In April 2018, EMPIRE signed a global distribution deal with Universal Music Group for select artist projects.

Links:

“Hoodrat” ft. Boosie Badazz, AzSwaye & PJay: https://youtu.be/YENwEogTFE8

“Pop Pills”: https://www.youtube.com/watch?v=zuyM3zFgsCg

“No Kizzy” ft. Capolow: https://www.youtube.com/watch?v=mTvg-rjHXzg

“Who Dat”: https://music.empi.re/whodat

“Function In The Hood”: https://www.youtube.com/watch?v=c8vFleaR1a8

“Light It Up”: https://www.youtube.com/watch?v=S8jS79ahs38

END

Press Release

On TikTok: Drake, A Boogie wit da Hoodie, & Lukas Graham Spark Trends This Week

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9.9.2021

TikTok Treats, Week of September 6th

Creators Celebrate Drake’s New Album and A Boogie, YN Jay, and Lukas Graham Inspire New Trends

The News:

Each week, the TikTok Treats newsletter gives a snapshot of the state of music on TikTok, touching on trending hits, emerging artists, superstar moves, ascendant memes, and much more. From hip-hop to pop to alternative folk, TikTok creators have an undeniable knack for turning songs of any genre into viral trends. Check out some of the most popular tracks and trends that are blazing their way through the platform:

Following the highly-anticipated release of Certified Lover Boy, Drake finds himself at the center of another bubbling TikTok trend with his intro track, “Champagne Poetry.” Sampling Masego’s reworked version of “Michelle” by The Beatles, the jazzy bass track boasts over 75.3K creations on the platform in its first week of release. The intro of the song soundtracks everything from photo and video compilations, to text-on-screen relationship testaments, to demonstrations of love for their significant others.
Initially taking off on TikTok in 2020 with its catchy hook, Lukas Graham’s “Mama Said” is back, sparking one of the most popular trends on the app this week. Garnering over 733.5K total creations, the lighthearted song by the Danish pop act has the TikTok community highlighting individuals who they believe are responsible for the lifestyle choices they are often questioned about. From celebrities, to television show characters, to real moms, TikTok creators are confident in their life choices because “Mama said that it was okay, Mama said that it was quite alright.” Lukas Graham even joined in on the fun himself, pointing to a host of celebrities who confidently rock their long hair just like him.
TikTok continues to be a hub for discovering music, as well as meeting creators around the world. In recent days, creators are using a remixed version of Dj Yo’s “Love Nwantiti” as the background track to introduce themselves to the community. With over 1.5M user-generated creations, the trend features creators listing their name, age, nationality, and where they live, coupled with a compilation of photos and videos. In other creations, TikTok users show off the color of their eyes, create new dances, and test out video filter effects.
YN Jay never fails to hit the mark when it comes to trending on TikTok. This week, the up and coming rapper’s “Monday Night Raw” has taken off on the platform. The upbeat song soundtracks over 275.5K+ user-generated creations, on the back of a trend featuring creators using the text-on-screen feature to write a joke about their exes’ new partner and recite the song’s intro. In other creations, users show off their hair skills, joke about their monthly spending habits, and post their best selfie videos. YN Jay also hopped on the trend, offering $5,000 to the creator with the best video.
Every once in a while, the TikTok community taps into its more emotional side for a deep, heartfelt trend that resonates through the platform. The chorus of Sleeping At Last’s 2014 alternative folk track “You Are Enough” (240.7K+ creations), and its repetition of the titular lyric, is lending itself to positive self-affirmations and sentimental expressions for loved ones by many creators. While some creators are using the sound to express the love they have for their mothers who raised them as a single parent, others are asserting their dedication to motherhood despite initially being nervous to have a child.
Bronx rapper A Boogie Wit Da Hoodie can’t stop scoring TikTok hits with his catalog songs. On the heels of the success of his 2016 hit “My Sh*t” on the platform (over 175k combined video creations), the melodic artist is trending once again with his 2017 song “Say A’” (91k video creations). The song finds A Boogie grappling with uncertainty, and this uncertainty is resonating with the TikTok community, resulting in another humorous trend. TikTok creators are using the sound to demonstrate how unexpected moments arise and catch us off guard, leaving us searching for the appropriate words to say. A Boogie’s emphatic “What the f*** I’m supposed to say?” line resonates with TikTok users who struggle to accept compliments from their crushes, get asked outlandish questions by their significant other, and those who are left speechless when their petty group messages with their friends are exposed.

Another week on TikTok brought another superstar on-boarding: just days after ABBA danced on to the platform, Michael Bublé arrives with his trademark class. Arriving as he celebrates his 46th birthday, the Canadian crooner excitedly posted his first-ever video today, though he seems unsure what to do next. With trending sounds on the books for his versions of “L O V E,” “Feeling Good,” and more, Bublé is an exciting addition to TikTok’s bustling artist community. But to some TikTok creators, his arrival only means one thing: “It’s Beginning To Look A Lot Like Christmas.”

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

For more info, please contact:
Michelle McDevitt, Andrea Higgins, Erin Ryan, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Links:

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:

Watch J Balvin Perform LIVE on TikTok on 9/12
Sam Smith, Ciara and Breakout PinkPantheress Highlight the Week on TikTok
Taylor Swift Joins TikTok With ‘Red’ (Taylor’s Version) Vinyl Announcement
‘TikTok Radio Launches Exclusively On SiriusXM Today
Lizzo Starts “Rumors,” bbno$ Eats “edamame,” and More Hip-Hop TikTok Stories
BIA Meets Nicki, Stromae Slows Down, and More TikTok Trends
On TikTok: Music Trends Inspired by Kanye, Young Nudy, and…Meryl Streep?
Avril Lavigne, Bo Burnham, and Gucci Mane Lead The Week in TikTok Trends
TikTok Summer Madness: Lorde Leads a Pack of New Trending Songs
Swae Lee, WILLOW, Mitski & More Inspire Trends on TikTok
Only On TikTok: Lil Durk & City Girls Trend Alongside…The Backyardigans?
On TikTok: BTS Army Takes Over, Carti Demands Silence, and Fans Anticipate F9
Olivia Rodrigo Catches Fire, Miguel Helps Users Catch Feelings, and More TikTok Stories
Saweetie, Calvin Harris, and Bella Poarch Highlight The Week in TikTok
Another One? DJ Khaled, Lizzo, and More Make the Week in TikTok
Doja Cat, Little Simz, and El Alfa Inspire TikTok Trends
Britney Spears, Chloe Bailey, and Diplo Make Waves on TikTok
Dua Lipa, Drake, and Bell Biv DeVoe Make Waves on TikTok
DMX Gets His Flowers, Silk Sonic Reaches #1, and More TikTok Stories
TikTok Unveils Music-Powered Filters, Lil Nas X Debuts At #1, and More TikTok Stories
Bieber Tops The Charts, Young Thug Premieres New Music, and More TikTok Stories
Demi Lovato Kicks Off TikTok’s New Livestream Series Headstream
Rock Music Thrives on TikTok, Just Ask Yungblud, Beach Bunny, and More
Shania Hops On Board, Kid Cudi Tosses and Turns, and More TikTok Stories
On TikTok: Kali Uchis and Coi Leray Hit the Charts as Bobby Shmurda Comes Home
Rihanna, Brent Faiyaz, and Giveon Lead TikTok’s R&B Moment
T-Pain, Hyperpop, and Anti-Valentine’s Anthems Take TikTok By Storm
Cardi Goes Up, Uzi Goes Down (to Sleep), and More TikTok Stories
Black History Month Kicks Off, Mark Ronson Duets, and More Music Stories From TikTok
Cardi Goes Up, Uzi Goes Down (to Sleep), and More TikTok Stories
Dave Grohl, Migos, Miley, and More Happenings on TikTok
This Week on TikTok: Olivia Rodrigo Hits #1 as Memes & Mashups Flourish
New Year, New TikTok Trends: Alicia Keys, Remembering MF DOOM & More
Paul McCartney, Holiday Celebrations, and New Year’s Eve Live on TikTok
TikTok Releases First U.S. Music Report: Here Are Some Key Insights
How TikTok’s Top 10 Songs of 2020 Impacted the Industry

END

Press Release

BONES Steps Into the Light In New Video For “WhiteBoyRick”

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9.7.2021

Video: BONES – “WhiteBoyRick”

The Underground Phenom Pays Homage to One of Detroit’s Most Complicated Characters in the Latest from His Recent InLovingMemory Project

Critical Praise:

“The Michigan-born rapper was one of the earliest and most influential artists to rise through the SoundCloud ranks in the early 2010s thanks to a truly unique aesthetic, an aura of mystery and a sound that would go on to be mimicked by his genre for years to come.” – HYPEBEAST

‘Already one of the most influential artists in rap and the SoundCloud underground, Bones shows no signs of slowing down.” – HYPEBEAST

“O’Connor’s short tracks, creepy videos, and one-word tweets rack up millions of social media interactions from a cult following that helped him sell out shows in 25 cities on a recent tour. The hip-hop elite is taking notice.” – The FADER

“Elmo Kennedy O’Connor was in pre-school when he became obsessed with the Southern artists of No Limit and Cash Money. Later in life, he would adopt the rap moniker Bones and amass a significant cult following. His gothic lyrical style, allergy to songs longer than two and a half minutes, and lo-fi visual aesthetic have convinced a quarter million people to subscribe to the SoundCloud page of his rap collective, TeamSESH.” – HotNewHipHop

The Video:

With over 20 albums full of clever and cryptic references, BONES always finds a way to be creative. Today he’s breathing new life into the story of Detroit’s infamous informant turned bad boy, White Boy Rick. Often hiding his face with effects and distortion, BONES changes it up and steps directly into the light in the video for “WhiteBoyRick,” the latest video to be released off his album InLovingMemory. After robbing a liquor store of all of its Backwoods, BONES and his crew post up outside to smoke blunts, talk smack, and vibe out to the eerie Question Mark produced beat. BONES then cruises through a fiery parking lot in a tricked out lowrider, sending warning shots to those asking – “BONES, why you kill em all the time with the rhymes? / Too clean with it, mean with it, wanna let em lie / Look into the sky, I’m the one you ask ‘why?’ / I’m the one that let em live, I’m the one that let em die.”

Released in June, InLovingMemory captivated listeners as BONES offered an unfiltered glimpse into his elusive psyche. On tracks like “AnyLastWords,” BONES spits paranoid rhymes over a dark trap beat derived from ’90s Memphis rap, while on songs like “BrandNewExpectations,” the Michigan native bares his soul over spindly guitar hooks inspired by Midwest Emo. Ever the experimenter, BONES saves his biggest swing for last, setting his sights on the dancefloor with the moody “TwasTheDarkestNight,” which mixes a driving 4/4 beat with expansive synths and even a horn section. Featuring production from TeamSESH beatmaker Lyson and many others, InLovingMemory is available everywhere via EMPIRE

InLovingMemory is the prolific rapper’s third album of 2021. It immediately follows March’s PushingUpDaisies, a full-length collaborative album produced by TeamSESH producer Deergod. Featuring the single “PopRocks,” which earned praise from Stereogum, the album thrives on the impeccable chemistry between producer and rapper. Earlier this year, BONES shared his BURDEN album and released earlier albums recorded under the moniker surrenderdorothy onto DSPs for the first time ever.

With InLovingMemory, BONES seeks to remind the world of his singular talent and convince sleepers to give him his flowers before it’s too late. Stay tuned for much more music from BONES in the near future.

Watch “WhiteBoyRick”: https://youtu.be/I4jh4ojwSoM

Buy/Stream InLovingMemory: https://music.empi.re/inlovingmemory

Check out BONES’ recent interview in Interview Magazine:
https://www.interviewmagazine.com/music/bones-gives-a-rare-interview-about-love-identity-and-fatherhood

InLovingMemory tracklist:

InLovingMemory (prod. greaf)
AnyLastWords? (prod. grayera)
GoHardHuh (prod. Stereoryze)
RainCloudsFollowMe (prod. lyson)
WhiteBoyRick (prod. ?)
DemolitionFreestylePt3 (prod. lyson)
P250 (prod. Stereoryze)
BrandNewExpectations (prod. lyson)
ChatLog (prod. greaf)
SawedOff (prod. lyson)
EverybodysFavoriteScumbag (prod. lyson)
Hitchhiker (prod. Grey Cigar)
IThinkIWillBeOk (prod. greaf)
Focus (prod. Kamil & Secretive Suicide)
Zippo (prod. lyson)
SoulFood (prod. lyson)
TwasTheDarkestNight (prod. lyson)

Please contact Michelle or Kerry for more info.

The Background:

BONES has proven to be one of the most enduring, influential, and creative hip-hop artists to emerge in the early 2010s. The TeamSESH founder has recorded dozens of albums, racking up hundreds of millions of streams and feeding a fanbase that eagerly awaits his every move. Despite remaining fiercely independent and true to his underground roots, his music has permeated the mainstream–in 2015, A$AP Rocky sampled BONES’ song “Dirt” for “Canal St.” (124 million streams), and in recent years, BONES has performed in prime slots at festivals such as Rolling Loud as a member of Seshollowaterboyz (along with Xavier Wülf, Chris Travis, and Eddy Baker).

Links:

“WhiteBoyRick”: https://youtu.be/I4jh4ojwSoM

“InLovingMemory”: https://www.youtube.com/watch?v=q4YcNb2cAI4

InLovingMemory: https://music.empi.re/inlovingmemory

PushingUpDaisies (w/ Deergod): https://music.empi.re/pushingupdaisies

“PopRocks” (w/ Deergod): http://sesh.link/poprocks / https://www.youtube.com/watch?v=DsNZZmkcmPY

BURDEN: http://SESH.LINK/BURDEN

END

Press Release

You Can’t Sit With Oakland’s Offset Jim in “Members Only” Video

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9.3.2021

Video: Offset Jim – “Members Only” (Prod. by DTB & Ekzakt)

The Play Runners Association Rapper is a Master of Deadpan Flexes on This Piano-Led Bay Area Banger

Critical Praise:

“Offset Jim’s music feels current in the sense that it’s vital, loose, and alive, but it also feels totally unswayed by the creative winds of the moment. From production to slang to wobbling beats with stuttering drums, it’s aggressively, audaciously Oakland.” – Vulture

“Offset Jim keeps his voice low-key and contained, and somehow that makes his sh*t slap all the harder.” – Stereogum

“Jim prefers his deadpan snarl, firing off boasts and threats like poisonous darts… You’re probably not going to miss anything, but you’ll still want to run it back.” – Passion of the Weiss

The Video:

Oakland rapper Offset Jim doesn’t need to raise his voice to get his point across–his verses are methodical, scientifically engineered to prove how much better he is than the average rapper. Connecting with his frequent collaborator DTB and producer Ekzakt, Jim shares “Members Only,” his new video single. Expertly weaving within the copious space left within DTB’s beat, Jim takes time to introduce himself and say what he’s about, calmly explaining that he doesn’t need anyone in order to succeed. The song is a showcase of Jim’s sharp punchlines, as he delivers understated flexes with a sneer: “Ask me what I’m smoking, b*tch you’re too broke to buy it.”

In the video, Jim rocks an Amiri hoodie and gathers a crew of dirtbikers to an Oakland street corner. The rapper presides over the ceremonies before retreating to a safehouse to count his cash. The “Members Only” clip is the latest in a line of high-quality visuals from the rapper, following the NYC-set video for “Regular,” and “Face Card” ft. Kenny Beats, in which Jim and the famous producer plan an undercover heist. Both tracks will appear on Rich Off The Pack, Jim’s next project, arriving this fall.

A member of Play Runners Association, along with close friend ALLBLACK, Offset Jim has stood out in a crowded Bay Area rap scene. A native of a neighborhood in Oakland known as the Murder Dubs, Jim made a splash in 2019 with two projects–his solo effort No Pressure, which featured the local hit title track (over 3 million combined plays on Spotify and YouTube), and 22nd Ways, his collab mixtape with ALLBLACK, home to Bay Area favorites “Trip On It” (over 7 million Spotify streams) and “Fees” ft. Capolow. Offset Jim is a favorite collaborator of many on the West Coast scene, with tracks on the books with G-Eazy, Nef The Pharaoh, Shootergang Kony, Bravo The Bagchaser, and more.

With Rich Off The Pack coming this fall, Offset Jim is looking to raise his profile from local hero to national concern. Stay tuned.

Watch “Members Only”: https://www.youtube.com/watch?v=I9y0BmryNKk

Buy/Stream “Members Only: https://music.empi.re/membersonly

Please contact Michelle or Erin if interested in talking with Offset Jim.

Links:

instagram | twitter | facebook | youtube | soundcloud

“Members Only”: https://music.empi.re/membersonly

“Regular’: https://www.youtube.com/watch?v=dud4zzi5dsI

“Face Card” ft. Kenny Beats: https://youtu.be/G6lh9RDdlmM / khttps://music.empi.re/facecard

END

Press Release

YN Jay Takes It Back to the Soul Train Era in “Rock The Boat” Video

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9.2.2021

Video: YN Jay – “Rock The Boat“

Decked Out in Sequined Threads That Evoke the Disco Era, YN Jay Shows Off His Crooning Ability in the Latest Video from Coochie Chronicles

Critical Praise:

“”There is Bruce Wayne and Batman. Clark Kent and Superman. And now, YN Jay and the Coochie Man” – Pitchfork

“Flint, Michigan wouldn’t be one of the hottest scenes in rap without ‘Coochie,’ ‘Coochie World,’ ‘Coochie Scout,’ a mixtape titled Coochie Land, and Coochie Man, the floor-humping alter ego of YN Jay.” – Pitchfork

“‘Coochie’ is one of the funniest hip-hop videos of the last five years” – XXL

“The Flint native is one of the more eccentric rappers in Michigan, rapping about coochie, using very distinct ‘hold onnnnnnnnnnnnn’ ad-ibs, and starting off songs by asking the producer: ‘Why you always do that mannnnnnnn?’ I’m honestly not sure what these producers are doing while YN Jay is recording in the booth, but whatever it is, it’s working. The music is always wildly entertaining.” – Complex

“He raps in different voices, draws out words like they’re self-contained riddles. You never know if he’s entirely serious, but that’s the point.” – SPIN

The Video:

YN Jay might usually rhyme atop futuristic beats, but he isn’t afraid to kick it old school. Turning the clock back to the 1970s, YN Jay shares “Rock The Boat,” his new music video. Produced by Jay’s favorite producer ENRGY, “Rock The Boat” finds Jay getting his Nate Dogg on, smoothly crooning an X-rated hook over spritely acoustic guitar. Directed by Jolo, the video is a vivid throwback to the days of disco, complete with dancers dazzling sequins and roller skates. Channeling The Hues Corporation in his bedazzled jacket, Jay is a natural for the era, as he flashes his diamond-studded smile and dances on a bar. “Rock The Boat” is the latest video from Coochie Chronicles, YN Jay’s recent project, following recent clips for “Immaculate,” “Mix The Yeahhhhh,” and “Better Days.”

Home to recent singles like “Slow Motion” and the earlier “Triple S Remix” ft. Coi Leray, Coochie Chronicles ushers listeners into Jay’s sex-crazed mind, the Beecher, MI native wielding a slip-sliding, start-stopping flow as he unleashes a torrent of punchlines and outrageous boasts. Covered by Pitchfork, The FADER, and more, the project is also home to “Oxyyyyy,” a paean to Jay’s favorite narcotic, the ebullient opening track “Summer Time,” and his signature song “Coochie,” a collaboration with Jay’s close friend Louie Ray that has more than 30 million YouTube views. Featuring an additional appearance from Flint heavy-hitter Rio Da Yung OG, Coochie Chronicles is available everywhere via Alamo Records.

Driven to take rap seriously after his older brother died, YN Jay quickly started to build a reputation as one of the most colorful characters in a hometown Flint scene populated almost exclusively by colorful characters. He started to get mainstream notice with his single “Coochie,” which introduced the world to Jay’s one-track mind and eventually racked up over 26 million YouTube views. Jay is a nearly mythic figure on TikTok, generating millions of video creations on viral hits like “Kakashi,” “Coochie Land,” and “Coochie Scout,” and inspiring TikTok comedian @Nuhchez to splice YN Jay’s voice into Coolio’s “Gangsta’s Paradise” and create one of the platform’s most successful running jokes. YN Jay’s inimitable style earned him co-signs from Drake and Lil Uzi Vert, and last month, he made his festival debut when he performed at Rolling Loud Miami.

With Coochie Chronicles out, and much more music on the way, YN Jay is looking to take his distinct strain of Michigan rap to national prominence. Hold onnnnnn…YN Jay is coming for the throne.

Watch “Rock The Boat”: https://www.youtube.com/watch?v=hE7Sw8dADZk

Buy/Stream Coochie Chronicles: https://smarturl.it/CoochieChronicles

Please contact Michelle, Kevin, or Erin for more info.

The Background:

“It’s scary how easy it is for me to make music,” admits 21-year-old rapper YN Jay. This is true of his 2020 hit “Coochie” and the follow-up album Coochie Land. “It was made in three minutes, easily, and the video did 30 million views. I’ve been writing songs to go a certain way my whole life, but it never worked. Now, I’m not overthinking it, and it’s making me a star.” After over a decade at the mic, the Beecher, Michigan native has given rap fans an alternative to music about violence and drugs.

Amid his rise, Jay got cosigns from Drake and Lil Uzi Vert. While Drizzy and Jay are exploring music, he recorded extensively with Uzi. The same night the two discussed collaborating, Jay stopped everything to drive to Philly. “I pulled up; we did damn near eight songs.” One track, the “coochie”-inspired “HOLD ONNNNN,” promises to release during an exciting 2021. Fresh off of Ninja Warrior—an album featuring Lil Yachty and Sada Baby that he conceptualized and recorded in a single day, YN Jay recently signed a deal with Alamo Records and is focused on showcasing his versatility and staying power. “I’m working on a few albums and letting the world know how big this is. Anybody can be a rapper; I’m trying to catch the culture and update the game.”

Links:

“Rock The Boat”: https://www.youtube.com/watch?v=hE7Sw8dADZk

“Better Days”: https://www.youtube.com/watch?v=GvuTs6FJni8

“Mix The Yeahhhhh”: https://www.youtube.com/watch?v=OV3nlO3oPP4

“Immaculate”: https://www.youtube.com/watch?v=VqL2P8O_qY8

“Slow Motion”: https://www.youtube.com/watch?v=924C0brNij0

“Triple S” (Remix): https://youtu.be/Mv0oDqSNoCo

“Magic Stick”: https://youtu.be/TBGU0wvfi8M

“72 Hours”: https://www.youtube.com/watch?v=AZGr3Nyn9BI

“Summer TIme”: https://www.youtube.com/watch?v=E_PJbtcFTB8

Coochie Chronicles: https://smarturl.it/CoochieChronicles

“Oxyyyyy”: https://youtu.be/0Gj1PCw0P-o / https://smarturl.it/Oxyyyyy

“Triple S” (Remix) ft. Coi Leray: http://smarturl.it/TripleSRemix

“Ashtray”: https://www.youtube.com/watch?v=8fLvUC71yzs

“The Fawk Up” ft. Louie Ray: https://www.youtube.com/watch?v=aspGGxC9hzs

“Coochie Language”: http://smarturl.it/coochielanguage

YN Jay & Louie Ray – “The Mafia”: https://www.youtube.com/watch?v=16lkqEtnafM

“Coochie Growl” ft. Rio Da Yung OG: https://www.youtube.com/watch?v=Ybs-4yvWEKQ

“Drunk When I Made This” (Prod. by ENRGY): http://smarturl.it/YNJayDWIMT

“Yeessiirrrr”: https://youtu.be/erLZtkJcRL0 / http://ynjay.lnk.to/Yeessiirrrr

“Kakashi”: https://youtu.be/VRi1F94mbRc

Ninja Warrior: https://ynjay.fanlink.to/NinjaWarrior

“Triple S” ft. Louie Ray: https://www.youtube.com/watch?v=Q4EQNq8wjZM

“Coochie Scout”: https://www.youtube.com/watch?v=B9PyWMtET0w

“Coochie”: https://www.youtube.com/watch?v=hSswVXDuXus

END

Press Release

Rich The Kid and Polo G Ball Like James Naismith in “Prada” (Remix) Video

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9.2.2021

Video: Rich The Kid – “Prada” (Remix) feat. Polo G

The Rostrum-Signed Hit-Maker Teams Up With Chicago’s Finest for a Drill-Influenced Banger

Critical Praise:

“Rich the Kid Is Your Favorite Rapper’s Favorite Rapper for a Good Reason” – Pitchfork

“The young superstar prefers to remain focused on doing what he does best: straight-ahead, no-bullshit, genre-defying Hip Hop that’s also pleasantly aware of its history while not falling into the trap of clout-chasing.” – HipHopDX

The Video:

A world-class collaborator and even better flexer, Rich The Kid is an influential figure in the trap scene. Revealing that his street-savvy instincts haven’t faded as his bankroll has grown, Rich The Kid shares the video “Prada” (Remix). Released last week, the song features a drill-influenced, piano-heavy beat and a nasty verse from Polo G. In the video, directed by Gemini Vision, Rich and Polo post up at a mansion, as Rich shows off his ivory tinkling skills and Polo digs an unmarked grave.

The remix to a song with over 1.5 million views on its music video in just over a month, “Prada” (Remix) continues a busy 2021 for Rich The Kid. In June, the New York-born rapper shared “Boss B*tch,” a collaboration with guest verse goddess Coi Leray, which in turn followed the flex-heavy single “Richard Mille Patek,” which dropped in April with a video directed by Shomi Patwary (A$AP Rocky, Offset, Mark Ronson). Earlier this year, Rich dropped the Lucky 7 EP, which featured appearances from rap leading ladies Flo Milli, Mulatto, and Rubi Rose.

Born in New York, Rich The Kid moved to Atlanta in the early 10s and quickly became a major player in the scene, recording full-length mixtapes with Migos and making his name on the streets with his own tapes like Keep Flexin. The rapper broke out in a big way with 2018’s The World Is Yours, which debuted at #2 on the Billboard 200 and included his hit tracks, 3x RIAA Platinum “Plug Walk” and 2x RIAA Platinum “New Freezer” ft. Kendrick Lamar. Last year, Rich The Kid stayed busy, releasing his solo project Boss Man and collaborating with YoungBoy Never Broke Again for the full-length Nobody Safe.

Rich The Kid is currently hard at work preparing for an upcoming collaborative album with Lil Wayne, and prepping his upcoming solo album, due before the end of 2021 Stay tuned for more updates.

Watch “Prada” (Remix) ft. Polo G: https://youtu.be/zTerO7Keu6M

Buy/Stream “Prada” (Remix) ft. Polo G: https://smarturl.it/RTKPoloGPradaRemix

Please contact Michelle or Kevin if interested in talking with Rich The Kid.

The Background:

Rich The Kid Background

New York born rapper, Rich The Kid is a chart topping, multi-platinum selling artist at the top of the pack. He has an impressive catalogue of releases including his platinum selling debut album The World Is Yours, which he released in 2018. He later followed up with albums The World Is Yours 2, Bossman and most recently released a joint project Nobody Safe with YoungBoy Never Broke Again last year. To kick off 2021 he shared a 7-track project Lucky 7 which includes features from some of the most prominent rising rappers, Flo Milli, Mulatto, and Rubi Rose.

Combined, Rich The Kid has amassed billions of streams worldwide and adding to his accolades was nominated for Best New Artist at the 2018 BET Hip-Hop Awards, sold out major headlining tours across the globe and performed on various festival stages including Lollapalooza, Rolling Loud and more.

In addition to his own artist career, Rich The Kid founded his own label, Rich Forever in 2016 where he signed Famous Dex, Jay Critch, YBN Almighty Jay and more. Over the years the label released several collective albums including 2019’s Rich Forever 4.

Rostrum Records Background

Rostrum Records Founder and President Benjy Grinberg has led a highly successful renaissance for his independent label 18 years since its formation. In 2020 alone, Rostrum acts generated 2.35 billion streams—unprecedented for an indie. The dynamic and diverse roster continues to make an impact with acclaimed and fan favorite releases from Problem, DC The Don, RUSSELL!, DWN2EARTH, Liife, Taleban Dooda, and My Favorite Color. DC The Don’s Come As You Are (Deluxe) album has over 60M streams since release in November 2020.

Among many historic successes, Mac Miller’s Blue Slide Park stands tall as the first independently released debut album to bow at #1 on the Billboard Top 200 since 1995, while acts have picked up 11 GRAMMY nominations. Along the way, Grinberg discovered and developed Wiz Khalifa, Mac Miller, and Mod Sun and returned to the charts recently with DC The Don, 24hrs, and Rockie Fresh. Rostrum set a template of independence that has been oft-replicated since 2003. Grinberg has once again reasserted his label’s place at the front of the pack.

Links:

“Prada” (Remix) ft. Polo G: https://smarturl.it/RTKPoloGPradaRemix / https://youtu.be/zTerO7Keu6M

“Boss B*tch” ft. Coi Leray: https://smarturl.it/RichTheKidBossBitch

“Richard Mille Patek”: https://smarturl.it/RTKRichardMillePatek

END

Press Release

Watch J Balvin Perform LIVE on TikTok on 9/12

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09.01.2021

Watch J Balvin Perform His New Album JOSE LIVE on TikTok on 9/12

The Announcement:

Uniting the listening public with his sweeping vision of Reggaeton as global pop, J Balvin is one of the most crucial figures in today’s music. Today, we’re thrilled to announce that the Colombian-born superstar will perform JOSE X TikTok, a special concert LIVE on TikTok, airing at 3 PM PT/ 6 PM ET on September 12th.

Marked by the visual inventiveness and high production value characteristic of his performances, the upcoming hour-long set will include classics and tracks from the highly anticipated album JOSE. The follow-up to his 4x Platinum Colores (over 4.5 billion streams), JOSE finds the chameleonic artist experimenting with genre, collaborating with fellow stars like Skrillex and Khalid. The album is home to recent singles like “UN DÍA,” which has over 400 million streams to date, “Qué Más Pues?,” a collaboration with Argentinian singer Maria Becerra that trended on TikTok to the tune of 1.1 million video creations, and the new single “Que Locura.”

Counting over 17 million followers, J Balvin is the most-followed Latin artist on TikTok. He’s fully embraced the platform, using it to promote his music and to show off his charming personality. Recently, he’s been dueting fans who’ve used his new song “IN DA GETTO” in their videos, helping drive the single to over 620k video creations on the app. The Skrillex-produced “IN DA GETTO” is the latest in a long line of TikTok successes for Balvin, following “Qué Más Pues?” and last year’s “Blanco” (1.2 million creations).

Balvin will also be the premier speaker at “TikTok Latinx Creatives,” a new incubator program that will invest in and support emerging Latinx creators and music artists on TikTok. Kicking off next month, the 10-week program will focus on nurturing and developing 150 talented Latinx creators and music artists, aiming to further grow and develop an already thriving Latinx creative community on TikTok.

Tune in on September 12th to join one of music’s most colorful characters as he delivers a one-of-a-kind performance of his most ambitious music to date. JOSE x TikTok airs on Balvin’s TikTok account @jbalvin at 3 PM PT/ 6 PM ET on September 12th, and don’t forget to stream JOSE, releasing on September 10th via Universal Music Latino.

Lego ⚡️⚡️!

#JOSExTikTok

Read on TikTok’s newsroom: https://newsroom.tiktok.com/en-us/watch-j-balvin-perform-live-on-tiktok-on-912

For more info, please contact:
Leah Linder, TikTok
Michelle McDevitt, Andrea Higgins, Erin Ryan, Audible Treats

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Links:

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

END

Press Release

My Favorite Color Gets His Eddie Murphy On in “Old News” Video

Go to Post

09.01.2021

Video: My Favorite Color – “Old News“

The Rising Lyricist Plays Multiple Characters in the Video for His Soulful and Incisive New Single

Critical Praise:

“The Pittsburgh MC once again flashes signs of brilliance on his new song ‘Old News.’ His zany personality and frenetic flow are the main drivers of his fun-filled anthem.”
– Billboard

“He truly brings you on a sonic journey that contains so many different styles, sounds, and narratives, you have no choice but to pay attention.”
– Lyrical Lemonade

“His music is powerful. Each bar drips with the confusion and existential dread of a man who feels out of place in his world.” – Noisey

The Video:

Toeing the line between tradition and experimentation, rising artist My Favorite Color marches to the beat of his own drum. Flexing his pen game and his offbeat delivery, My Favorite Color makes a statement with “Old News,” his first new single and music video of 2021. Fitting his rapidfire rhymes between offbeat blasts of flute, the L.A.-via-Pittsburgh artist takes time to emphasize the ways he’s different from your favorite rapper, while weaving together head-turning bits of wordplay: “Sneezing from the pollen, all the flowers growing, give ‘em to me while I’m living,” he spits.

The new music video for “Old News” showcases the rapper’s engaging personality and boundless creativity. Channeling comedians like Eddie Murphy, MFC plays multiple characters, each reflecting an aspect of his personality. The main character in the video is an impish paperboy, who tromps around his block on his bicycle and gets under the nerves of his neighbors. The 24-year-old artist also shows his range, playing a crotchety, white-bearded OG, and a cheerful, nightgown-wearing neighbor lady. Directed by Taylor Bonin, the video’s playful aesthetic jibes with the song’s spritely sonics.

Signed to Rostrum Records, the label that broke Pittsburgh legends like Mac Miller and Wiz Khalifa, My Favorite Color looks to follow in their footsteps as the next artist from the Steel City to make it big. “Old News” heralds a return for the L.A.-via-Pittsburgh artist, who is working on his follow-up to Velma, his ambitious debut album. A tour through the Rostrum Records signee’s inventive mind and finely-tuned aesthetic, Velma is a revealing and relatable album–listening feels like catching up with an old friend about his life. On songs like the lead single “Funeral,” My Favorite Color contemplates complex questions about faith, mortality, music, and love. Acclaimed by DJ Booth, KAZI, and more,Velma is available everywhere via Rostrum Records.

Stay tuned for much more music and eye-popping videos from My Favorite Color in the coming weeks and months.

Watch “Old News”: https://youtu.be/aCbEpgPLIY4

Buy/Stream “Old News”: https://smarturl.it/MFCOldNews

Please contact Michelle or Andrea if interested in talking with My Favorite Color.

Links:

instagram | twitter | youtube | spotify

“Old News”: https://smarturl.it/MFCOldNews / https://youtu.be/aCbEpgPLIY4

Velma: https://smarturl.it/MyFavColorVelma

“Dale”: https://smarturl.it/MyFavColorDale

“Funeral”: https://smarturl.it/MyFavColorFuneral / https://youtu.be/DsTMpiv9WWg

Go: https://open.spotify.com/album/4lecD6MBZj8LC4QG3Dg7w2?si=J1RmkzfNT0y71uH0OV9Tbg

END

Press Release

Yung Mal Skates Atop Electric Guitars on “Get Right” Single

Go to Post

09.01.2021

Video: Yung Mal – “Get Right“

The Alamo Records Rapper Shares His First New Song Since Releasing His 1.5 Way Or No Way Mixtape

Critical Praise:

“Anchored by his nimble lyrical ability, 1.5 Way Or No Way demonstrates how Yung Mal can rap with some of the biggest in the game right now and still hold his own.” – Complex

“Drenched in authenticity, New Orleans-born, Atlanta-bred rapper Yung Mal is looking like the next to blow out of the south.” – XXL

“Unpacking his latest triumphs and showing love to his neighborhood, Yung Mal bosses up in a major way on his new project.” – HotNewHipHop

“Yung Mal is on a fast ascension through the industry.” – ELEVATOR

“One of the most promising rising artists…Mal consistently brings interesting and unique flows onto stellar production.” – Lyrical Lemonade

The Video:

Organizing his flexes into tumbling triplet flows, Yung Mal worked hard to reach his elevated status in the ATL rap scene. Coming through with a head of steam, the artist shares “Get Right,” his flex-heavy new single. Produced by Gudda Tay, a producer affiliated with Mal’s 1.5 Da Label, “Get Right” layers dramatic electric guitars over trap drums. Mal takes advantage of the backing track and struts like a rock star, telling his haters that they need to get their money right before speaking to him. “Get Right” is Mal’s first song since the release of 1.5 Way Or No Way, Mal’s recent mixtape.

Named after the neighborhood in which he grew up, and for a phrase that was a favorite of his late homie Plug, 1.5 Way Or No Way is a mature and versatile effort. Mal’s rhymes are more polished and precise, reflecting the perspective of a father of a young son and daughter and a neighborhood leader who bears the hopes and dreams of his friends on his back. Home to singles like “Woah Woah” ft. Lil Gotit and the Pitchfork-praised “Wassup Wit Me” ft. G Herbo, the new mixtape earned praise from Complex (“Yung Mal can rap with some of the biggest in the game right now and still hold his own”) and HotNewHipHop (“Yung Mal bosses up in a major way on his new project”), as well as coverage from XXL, RESPECT, and more. Featuring additional appearances from BIG30 and Real Taker, 1.5 Way Or No Way is available everywhere via Alamo Records.

Buy/Stream “Get Right”: http://smarturl.it/GetRightYungMal

Buy/Stream 1.5 Way Or No Way: http://smarturl.it/15WayOrNoWay

1.5 Way Or No Way tracklist:

Got It Together
Where U Been
Walkin ft. Pooh Shiesty
Woo (Wait) ft. Lil Quill
Custom Drip
Wassup Wit Me ft. G Herbo
10fifty I Luv Ya
Hectic ft. Real Taker
4DG
Woah Woah ft. Lil Gotit
Used to Poppin
Big 1.5 ft. BIG 30
1.5 Way Or No Way
Pull Up To The Bank
Watch Ya Step ft. Slimelife Shawty
Blood In My Eye
Stay Down (Bonus)

Please contact Michelle or Andrea for more info.

Links:

Bio, photos, music, and more available here: www.audibletreats.com/yung-mal

“Get Right”: http://smarturl.it/GetRightYungMal

“Woah Woah” ft. Lil Gotit: https://youtu.be/7t3cNbBDxP8

“Watch Ya Step” ft. Slimelife Shawty: https://youtu.be/CCVu30UA-rQ

“Got It Together”: https://youtu.be/vZ6EOYRlExk

1.5 Way Or No Way: http://smarturl.it/15WayOrNoWay

“Wassup Wit Me” ft. G Herbo: https://youtu.be/-TBaglERvA8

“Walkin” ft. Pooh Shiesty: http://smarturl.it/WalkinYungMal

“1.5 Way Or No Way”: http://smarturl.it/15WayMal

“Belaire”: http://yungmal.lnk.to/Belaire

“Look At Me Now”: https://youtu.be/3JsI7ifFRKE / http://yungmal.lnk.to/LookAtMeNow

“Stay Down”: http://yungmal.lnk.to/StayDown

“All Cap”: https://youtu.be/nu_IvttN6gU

Iceberg Sosa: https://music.apple.com/us/album/iceberg-sosa-ep/1525070195

6 Rings (Prod. by Pyrex Whippa): http://smarturl.it/6rings

“Shut Up” ft. Lil Gotit & Lil Keed: https://www.youtube.com/watch?v=-0WMH-Z9mA0

“Blake Griffin” ft. Doe Boy: http://smarturl.it/blakegriffin / https://youtu.be/8WVK2loSsA8

“Numbers” (Remix) ft. Stunna4Vegas: https://www.youtube.com/watch?v=obPyN0q5URo

END

Press Release

Rod Wave’s SoulFly (Deluxe) Debuts at #3 on Billboard 200

Go to Post

08.31.2021

Rod Wave’s SoulFly (Deluxe) Charts at #3 on the Billboard 200

After Debuting at #1 in March 2021, SoulFly Returns to the Top 5, Powered by 9 Soulful Tracks Including Collabs with Lil Durk & Kodak Black

Critical Praise:

“”Wave is perhaps the pre-eminent hip-hop emoter of the last couple of years.” – The New York Times

“Nobody sings about their pain like him.” – Pitchfork

“Rod Wave Sings Like an Angel and Raps Like a Demon” – Rolling Stone

“In a year defined by a wave of gloomy, melodic rappers speaking to generational trauma, none have stood out quite like Florida rapper Rod Wave.” – NPR

“His music is raw and wracked and messy. He sounds like he’s got something at stake. And that, combined with his actual musical ability, gives him a presence that most of his peers don’t have.” – Stereogum

The Announcement:

Blessed with a loyal and devoted fanbase, Rod Wave’s chart success is powered by the streets. This week, Rod experiences yet another milestone, as his latest release SoulFly (Deluxe) reaches #3 on the Billboard 200. Bolstered by nine new tracks, including collaborations with Kodak Black and Lil Durk, SoulFly (Deluxe) generated over 62,000 streaming-equivalent units, a 350% increase on streams for the original version in the previous week.

SoulFly (Deluxe) arrives amidst the first dates of the “Rod Wave SoulFly Tour, Presented by Rolling Loud,” a 35-date tour that criss-crosses the United States over the next few weeks. Last week, Rod performed to sold out crowds in Houston, Dallas, and Austin, and tomorrow, he prepares to perform to a sold out crowd in Atlanta. With more sold out dates to come in L.A., Chicago, Phoenix, Boston, and Pittsburgh, and low-ticket warnings in several other cities, Rod is solidifying himself as one of the most electrifying and emotional performers in the hip-hop space.

Home to the recent single “Time Heals,” which charted in Apple Music’s Top 15 and generated over 1.3 million YouTube views in its first 24 hours of release, the new songs on SoulFly (Deluxe) cover some of Rod’s favorite topics, including growing pains of fame and reflections on his traumatic past. SoulFly (Deluxe) is available everywhere via Alamo Records.

SoulFly made a splash on the Billboard 200 chart upon its release in March, generating over 130k sales-equivalent units in its first week and debuting at #1. 14 of the album’s 19 tracks have charted on the Billboard Hot 100, with two songs, “Tombstone” and the Platinum-certified “Street Runner,” peaking in the top 20. His highest-charting single to date, which peaked at #11 on the Hot 100, “Tombstone” recently reached #1 on urban radio, marking Rod’s third airplay #1 following 2019’s “Heart On Ice” and 2020’s “Rags2Riches.” Recently certified Gold, SoulFly helped Rod become the RIAA’s most-certified artist of Q1 2021.

Along with his formidable recorded output, Rod Wave is well known as a stellar live performer. Earlier this year, he delivered show-stopping performances for NPR Tiny Desk, The Tonight Show with Jimmy Fallon, and Audiomack’s Trap Symphony, and his recent performance at Rolling Loud Miami went viral on YouTube.

Stay tuned for much more from Rod in the weeks and months to come.

Buy/Stream SoulFly (Deluxe): http://smarturl.it/SoulFlyDeluxe

Watch “Time Heals”: https://www.youtube.com/watch?v=KGXNOBYVVuM

Buy Tickets for Rod Wave’s “SoulFly Tour”: http://soulflytour.com

SoulFly (Deluxe) tracklist (* denotes new Deluxe track):

2019*
Escape*
What’s Wrong*
Take The Blame*
Get Ready ft. Kodak Black*
Already Won ft. Lil Durk*
Time Heals*
Losing My Cool*
Ion Wanna Hear It*
SoulFly
Gone Till November
Blame On You
Don’t Forget
Tombstone
All I Got
Richer ft. Polo G
Street Runner
Pillz & Billz
How The Game Go
Shock da World
What’s Love??
OMDB
Invisible Scar
Calling
Sneaky Links
Believe Me
Moving On
Changing

Please contact Michelle or T’Keyah for more info.

The Background:

Blessed with a special singing voice, and the knowledge of how best to use it, Florida’s Rod Wave is taking his own path to the top of the game. Coming through with a soulful set of Southern sing-raps, the St. Petersburg native has built a groundswell of regional support and blossomed into a national streaming phenomenon. After releasing 3 projects in a 12 month span – Hunger Games 3, PTSD, and the platinum-certified Ghetto Gospel – Rod first erupted onto the scene with “Heart On Ice.” The single, propelled by a captivating Genius Open Mic performance, a viral TikTok trend, and co-signs from NFL star Saquon Barkley to 21 Savage and everyone in between, was certified 3x-platinum, peaked at #25 on the Bllboard Hot 100 charts and reached #1 at urban radio. Rod’s debut album, Pray 4 Love, debuted at #2 on the Billboard 200 charts and was certified platinum less than a year after its release. The album’s breakthrough single, “Rags2Riches,” exploded over the summer with a viral TikTok trend and a remix from Lil Baby, peaking at #12 on the Hot 100. Rod’s sophomore album, SoulFly, surpassed Pray 4 Love by becoming Rod’s first-ever #1 album on the Billboard charts. Lead single “Tombstone” is Rod’s highest charting single to-date, peaking at #11 on the Hot 100.

Links:

official site | instagram | twitter | youtube | spotify

Bio, photos, music, and more available here: www.audibletreats.com/rod-wave

SoulFly (Deluxe): http://smarturl.it/SoulFlyDeluxe

“Time Heals”: https://smarturl.it/rodwavetimeheals

Buy Tickets for Rod Wave’s “SoulFly Tour”: http://soulflytour.com

SoulFly: http://smarturl.it/SoulFlyRodWave

END

Press Release

See BTS Studio Footage of Mo3 in “Slide On ‘Em” Video

Go to Post

8.30.2021

Video: Mo3 – “Slide On ‘Em“

The New Video from Shottaz 4Eva (Deluxe) Contains Never-Before-Seen Footage of the Late Dallas Rapper in the Studio

The Video:

Mo3 combined a special singing voice with breakneck, rapidfire rhymes and a deep connection to the experiences of those struggling in the streets. Shortly after the release of Shottaz 4Eva (Deluxe), an expansion to Mo’s 2021 posthumous album, H$M Music and EMPIRE share “Slide On ‘Em,” a brand new music video. Using an interpolation of Luniz’s classic “I Got 5 On It,” “Slide On ‘Em” finds the late Dallas rapper working on the rougher edges of his voices, as he aggressively steps out against the opposition. The video reveals new footage of Mo3 recording the song in the studio, capturing his immense vocal talent and infectious personality.

Featuring collabs from rising star Morray and Atlanta melodic rapper Derez De’Shon, the deluxe edition offers eight new tracks that exhibit Mo’s formidable artistry, and gives a taste of the extraordinary talent taken from us too soon. On the deluxe, listeners can find Mo3 singing of his love woes on “Broken Hearted,” talking tough on the braggadocious street banger “Slide On ‘Em,” and finding optimism within the struggle with the soulful “Second Chance.” The deluxe’s lead single, “In My Blood” ft. Morray, is already making a splash on YouTube with nearly 5 million YouTube views since its release. Shottaz 4Eva (Deluxe) is available everywhere via H$M Music and EMPIRE.

Shottaz 4Eva (Deluxe) is the fourth installment in Mo3’s breakout Shottaz project series, home to signature singles like “Everybody,” which has over 100 million streams across platforms, and the Sam Cooke-sampling “Long Time Coming.” The album marks Mo’s second Billboard 200 chart entry, peaking at #36. His original album single, “Outside” ft. OG Bobby Billions, has continues to make great impact on the charts, placing at #1 on Audiomack’s Top Songs chart, #94 on the Billboard Hot 100, and #5 on YouTube’s U.S. Top Music Videos chart.

Though Mo3 is no longer with us, his legacy continues to inspire a new wave of melodic rap. The late artist’s family and team will continue to release music that he was able to record before his untimely passing. In the meantime, we celebrate his life and contributions to the music industry by streaming Shottaz 4Eva (Deluxe).

Watch “Slide On ‘Em”: https://youtu.be/lNrf62_fwA4

Buy/Stream Shottaz 4Eva (Deluxe): https://music.empi.re/shottaz4evadeluxe

Shottaz 4Eva (Deluxe) tracklist:
1. They Can’t
2. Outside (Better Days)[Feat. OG Bobby Billions] 3. Out The Gym
4. By The River (Feat. Boosie Badazz)
5. Thought I Knew
6. Money Mya (Feat. Boosie Badazz)
7. Lit (Feat. YFN Lucci)
8. Mob (Feat. Foogiano)
9. Broken Love (w/ Kevin Gates)
10. Oh Yeah (Feat. Tre Dae)
11. I Wanna Kno
12. Keep Faith
13. Slide On Em
14. In My Blood (Feat. Morray)
15. Get Back
16. Broken Hearted
17. Last Time
18. Dance Lil Tre
19. Soul Ties (Feat. Derez De’Shon)
20. Second Chance

Please contact Michelle or Kevin for more info.

The Background:

EMPIRE Background

Founded in 2010 by San Francisco native Ghazi, EMPIRE has experienced immense growth through their innovative approach to independent label, distribution and publishing services. With their focus on early stage artist development, the San Francisco based company has been instrumental in launching the careers of multi-platinum, Grammy Award winning artists such as Kendrick Lamar, Cardi B, DRAM and Anderson. Paak. In 2019, the independent EMPIRE continues to make a major impact, with smash hits and new music from Snoop Dogg, Iggy Azalea, XXXTentacion, Young Dolph, The Free Nationals, and more.

Links:

instagram | spotify | youtube

“Slide On ‘Em”: https://youtu.be/lNrf62_fwA4

Shottaz 4Eva (Deluxe): https://music.empi.re/shottaz4evadeluxe

“In My Blood” ft. Morray: https://music.empi.re/inmyblood / https://www.youtube.com/watch?v=F-trG2hjaQk

“Get Back”: https://music.empi.re/getback / https://youtu.be/RN3RO5zd_8k

Shottaz 4Eva: https://music.empi.re/shottaz4eva

“Mob” ft. Foogiano: https://music.empi.re/mobfoogiano

“Outside” ft. OG Bobby Billions: https://www.youtube.com/watch?v=VT0YV-hJHzg / https://music.empi.re/outsidemo3

BadAzz Mo3: https://Empire.lnk.to/BadazzMO3

Osama: https://empire.lnk.to/MO3OSAMA

“That Ain’t It”: https://www.youtube.com/watch?v=O2jtIyEWnUY

“Everybody” (Remix) ft. Boosie Badazz: https://www.youtube.com/watch?v=VkycpLa4VU8

Shottas 3.0: https://open.spotify.com/album/71m5IVXmSm8SXXkx5W9bH4

END

Press Release

Icewear Vezzo & Lil Baby Connect In Detroit For New Video

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08.27.2021

Icewear Vezzo – “Know The Difference” ft. Lil Baby

The Detroit Heavy-Hitter Taps the On-Fire ATL Rapper for His Latest Video, As He Prepares for His 9/10 Rich Off Pints 2 Mixtape

Critical Praise:

“His flow dances and shimmies.” – The New York Times

“The King of contemporary Detroit rap” – HYPEBEAST

“His flow dances and shimmies.” – The New York Times

“Icewear Vezzo has had a lot to celebrate in recent months. Since signing to Motown Records last year, the Detroit MC has secured a collaboration with Zaytoven, released the sixth installment of his Clarity series, and landed a sneaker deal with Puma.” – Complex

“As a Detroit hip-hop veteran, Icewear Vezzo has earned his position in the city’s hierarchy. With his first mixtape, The Clarity, dropping in 2013, and turning into a series, along with his presence in Detroit, the groundwork he’s put in over time is respected.” – XXL

“Icewear Vezzo has been at the forefront of the city’s takeover for nearly a decade, steadily releasing anthems for the Michigan streets. Rich Off Pints, the latest project from the “Up The Sco” rapper, is a celebration of Vezzo’s success, from trapping to becoming one of Detroit’s brightest stars.” – HipHopDX

“Each of [Icewear Vezzo’s] music releases is audible proof that he’s one of the best in Detroit” – REVOLT

The Video:

Telling street stories with a conversational drawl, Icewear Vezzo‘s reputation as a grade-A hustler stretches from coast to coast. Today, the Detroit native continues a run of high profile collaborations, teaming up with Lil Baby for his new single “Know The Difference.” A dramatic anthem for the flexers, “Know The Difference” gets its power from the contrasting styles of the two emcees–Baby hops out of the speakers with his melodic triplets, while Vezzo dabbles with auto-tune and delivers words of wisdom without elevating his heart rate.

In the video, releasing today at 4:00pm ET, Vezzo and Baby vibe out in Detroit’s West End, bringing out the block as they show off their McLarens and Aventadors. “Know The Difference” is the latest in a line of Vezzo’s songs with the biggest names in rap, following “Tear The Club Up” ft. Future and “Up The Scoe” ft. Lil Durk, the latter of which racked up over 11 million views on YouTube.

“Know The Difference” arrives ahead of Rich Off Pints 2, Vezzo’s upcoming project arriving next month. The sequel to the Pitchfork-praised Rich Off Pints, ROP 2 explores Vezzo’s status as a pillar of the flourishing Michigan rap scene, and how he hustled out the mud to become a thriving artist and entrepreneur. The upcoming tape is home to “Tear The Club Up” and “Chamber Brothers,” Vezzo’s slinky recent single. Featuring appearances from Babyface Ray, Rio Da Yung OG, RMR, SpotemGottem, G.T., and more Rich Off Pints 2 arrives on September 10th via Iced Up Records / Active Mindz Ent.

Released earlier this summer, Rich Off Pints is home to introspective highlights like “Still With Me” (“Used to have sh*t to live for, now I have plenty reasons,” spits Vezzo on the track), and hard-hitting bangers like “Choppy Talk” and “Kobe Bryant” ft. EST Gee. The 16-track effort charted on the Billboard Heatseekers chart, and helped propel the artist to #9 on Rolling Stone’s Breakthrough 25. With additional appearances from respected names like Trippie Redd, Lil Yachty, Dreezy, BIG 30, and more, Rich Off Pints tells Vezzo’s story while paying tribute to a Detroit scene he helped foster.

Watch “Know The Difference” ft. Lil Baby: https://youtu.be/vA_fee5VsVM

Buy/Stream “Know The Difference” ft. Lil Baby: https://foundation-media.ffm.to/knowthedifference

Tap in with Icewear Vezzo: https://linktr.ee/IcewearVezzo

Please contact Michelle, Andrea or Kerry for more info.

The Background:

Respected from The A to The Bay and everywhere in between, Icewear Vezzo helped build the Detroit rap scene into the flourishing behemoth it is today. Since releasing his first mixtape The Clarity in 2013, Vezzo built a large and loyal fanbase in The Mitten and beyond, feeding the streets and his 131k YouTube subscribers with high-quality releases and representing for Detroit on tracks by Big Sean, G Herbo, Drakeo The Ruler, DJ Mustard, Zaytoven, and many others. The 31-year-old artist frequently collaborates with other major figures in the Detroit scene, including Peezy and Babyface Ray, who he featured on his street hit –in just the past two years, Vezzo made waves with songs like “Meg Thee Stallion” ft. Babyface Ray, GT & Veeze (7.8 million YouTube views. named one of the Best Songs of 2020 by Passion Of The Weiss), “The Sit-Down” ft. Babyface Ray (6.2 million views), and “Dog Action” ft. Rio Da Yung OG (10 million YouTube views).

In addition to his heavy stature in the rap game, Vezzo makes moves as an entrepreneur in multiple industries. He’s the owner of his own label Iced Up Records, recently launched the Iced Up Films, a production company whose first film Price Of Love (starring Vezzo himself) is available for rent on Amazon, and is the CEO of his own clothing company Drank God Clothing. Though he’s a self-made man, Vezzo never forgets to give back–his company Iced Up Realty focuses on providing affordable housing in the Detroit community in which he was raised, and he teamed up with his mom to start The Detroit Rappers Organization, which is heavily involved in seasonal giveaways and field trips for Detroit’s youth.

Links:

official site | instagram | twitter | youtube | spotify

“Know The Difference” ft. Lil Baby: https://foundation-media.ffm.to/knowthedifference

“Chamber Brothers”: https://www.youtube.com/watch?v=cu7XL_pAyus

“Tear The Club Up” ft. Future: https://foundation-media.ffm.to/teartheclubup / https://www.youtube.com/watch?v=Wl09dNZveW8

Rich Off Pints: https://foundation-media.ffm.to/richoffpints

“Choppy Talk”: https://www.youtube.com/watch?v=ZzmV6xMq-d8

“New Day” ft. IUR Jetto: https://youtu.be/ZZbxUCRLnaY

“Up The Sco’” ft. Lil Durk: https://youtu.be/hTsucLPqWD8 / http://foundation-media.ffm.to/upthesco

END

Press Release

Mo3 Drops Deluxe Edition Of First Posthumous Album, Shottaz 4Eva

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8.27.2021

Album: Mo3 –Shottaz 4Eva (Deluxe)

Featuring Collabs from Morray and Derez De’Shon, Mo3’s Team Adds Eight New Tracks From The Late Rapper’s Vault To Celebrate His Continuing Legacy

The Deluxe Edition:

Combining harmonious vocals with his effortless rap flows, the late Mo3 secured his place as a hero in the Dallas rap scene and beyond. Today, H$M Music and EMPIRE share Shottaz 4Eva (Deluxe), an expansion to Mo’s 2021 posthumous album. Featuring collabs from rising star Morray and Derez De’Shon, the deluxe edition offers eight new tracks that exhibit Mo’s formidable artistry, and gives a taste of the extraordinary talent taken from us too soon. On the deluxe, listeners can find Mo3 singing of his love woes on “Broken Hearted,” talking tough on the braggadocious street banger “Slide On ‘Em,” and finding optimism within the struggle with the soulful “Second Chance.” The deluxe’s lead single, “In My Blood” ft. Morray, is already making a splash on YouTube with NUMBER million YouTube views since its release. Shottaz 4Eva (Deluxe) is available everywhere via H$M Music and EMPIRE.

Shottaz 4Eva (Deluxe) is the fourth installment in Mo3’s breakout Shottaz project series, home to signature singles like “Everybody,” which has over 100 million streams across platforms, and the Sam Cooke-sampling “Long Time Coming.” The album marks Mo’s second Billboard 200 chart entry, peaking at #36. His original album single, “Outside” ft. OG Bobby Billions, has continues to make great impact on the charts, placing at #1 on Audiomack’s Top Songs chart, #94 on the Billboard Hot 100, and #8 on YouTube’s U.S. Top Music Videos chart.

Though Mo3 is no longer with us, his legacy continues to inspire a new wave of melodic rap. The late artist’s family and team will continue to release music that he was able to record before his untimely passing. In the meantime, we celebrate his life and contributions to the music industry by streaming Shottaz 4Eva (Deluxe).

Buy/Stream Shottaz 4Eva (Deluxe): https://music.empi.re/shottaz4evadeluxe

Shottaz 4Eva (Deluxe) tracklist:
1. They Can’t
2. Outside (Better Days)[Feat. OG Bobby Billions] 3. Out The Gym
4. By The River (Feat. Boosie Badazz)
5. Thought I Knew
6. Money Mya (Feat. Boosie Badazz)
7. Lit (Feat. YFN Lucci)
8. Mob (Feat. Foogiano)
9. Broken Love (w/ Kevin Gates)
10. Oh Yeah (Feat. Tre Dae)
11. I Wanna Kno
12. Keep Faith
13. Slide On Em
14. In My Blood (Feat. Morray)
15. Get Back
16. Broken Hearted
17. Last Time
18. Dance Lil Tre
19. Soul Ties (Feat. Derez De’Shon)
20. Second Chance

Please contact Michelle or Kevin for more info.

The Background:

EMPIRE Background

Founded in 2010 by San Francisco native Ghazi, EMPIRE has experienced immense growth through their innovative approach to independent label, distribution and publishing services. With their focus on early stage artist development, the San Francisco based company has been instrumental in launching the careers of multi-platinum, Grammy Award winning artists such as Kendrick Lamar, Cardi B, DRAM and Anderson. Paak. In 2019, the independent EMPIRE continues to make a major impact, with smash hits and new music from Snoop Dogg, Iggy Azalea, XXXTentacion, Young Dolph, The Free Nationals, and more.

Links:

instagram | spotify | youtube

Shottaz 4Eva (Deluxe): https://music.empi.re/shottaz4evadeluxe

“In My Blood” ft. Morray: https://music.empi.re/inmyblood / https://www.youtube.com/watch?v=F-trG2hjaQk

“Get Back”: https://music.empi.re/getback / https://youtu.be/RN3RO5zd_8k

Shottaz 4Eva: https://music.empi.re/shottaz4eva

“Mob” ft. Foogiano: https://music.empi.re/mobfoogiano

“Outside” ft. OG Bobby Billions: https://www.youtube.com/watch?v=VT0YV-hJHzg / https://music.empi.re/outsidemo3

BadAzz Mo3: https://Empire.lnk.to/BadazzMO3

Osama: https://empire.lnk.to/MO3OSAMA

“That Ain’t It”: https://www.youtube.com/watch?v=O2jtIyEWnUY

“Everybody” (Remix) ft. Boosie Badazz: https://www.youtube.com/watch?v=VkycpLa4VU8

Shottas 3.0: https://open.spotify.com/album/71m5IVXmSm8SXXkx5W9bH4

END

Press Release

Dro Kenji Has No Use For Love In New Video For “I’M RICH NOW B**CH”

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08.26.2021

Video: Dro Kenji – “I’M RICH NOW B**CH“

The 19-year-old Internet Money-Championed Crooner Shares a Video for the Opening Cut of His F*CK YOUR FEELINGS Project

Critical Praise:

“South Carolina rock-infused rapper Dro Kenji has been on a tear since last August when he received a call from the Internet Money team. Releasing project after project, Kenji has been showcasing his impressive vocals and emotion-filled lyrics. With his newest project, “F*CK YOUR FEELINGS”, we see Kenji’s most confident and cohesive work.” – Earmilk

“Once he selects a beat, the melodies and lyrics flood over him like an epiphany. The result is raw and heart-sinking music, meant to be a guiding light to fans.” – Audiomack

The Video:

After pressing play on Dro Kenji‘s music, it becomes clear why Taz Taylor, Nick Mira, and the rest of Internet Money took such a liking to his sound. Kenji has the ability to seamlessly blend emo and alternative-pop sounds, while still capturing the dark, brooding tones that evokes the likes of early Internet Money collaborators like Juice WRLD. Today, the MiraTouch-signed artist comes back with a new video for his single, “I’M RICH NOW B**CH,” which serves as the opening track on his recently released project, F*CK YOUR FEELINGS. The song highlights Kenji’s singing prowess, letting his vocals soar while pouring his heart out about not needing love after his newfound success. The track features crisp, ethereal production from some of Internet Money’s finest – Cxdy, Census, Taz Taylor and Humblebeee.

In the video, directed by Wavylord, Dro Kenji posts up at a kickback, complete with a water gun fights, bubble blowing, and plenty of beautiful women. The video comes hot on the heels of last week’s release of an animated video “KILL CUPID” featuring Florida-born rising star, $NOT.

“I’M RICH NOW B**CH” is the latest video to be released off of F*CK YOUR FEELINGS, Kenji’s fourth project, released earlier this summer. Spanning 16 tracks, the project finds Kenji carrying the load on his own, with no features. Whether he’s flexing or working through his emotions, Kenji dives into the expansive Internet Money production, emoting with melodic phrases and organizing his thoughts into succinctly infectious songs. With over 13.4 million streams across platforms since its June release, F*CK YOUR FEELINGS is available everywhere via Internet Money Records/MiraTouch/10K Projects

Stay tuned for much more from Dro Kenji in the coming months, including new music released through Nick Mira’s MiraTouch imprint, and his first headlining tour

Watch “I’M RICH NOW B**CH: https://youtu.be/mm2CcEC895U

Buy/Stream F*CK YOUR FEELINGS: https://DroKenji.lnk.to/fyf

Please contact Michelle or Kevin for more info.

The Background:

Dro Kenji’s rise is a testament to the power of the internet. Last year, the 19-year-old artist was a senior in high school in South Carolina, releasing a string of captivating singles and mixtapes on his SoundCloud. Now, he’s preparing to release his debut album on Mira Touch/ Internet Money Records/ 10K Projects, collaborating closely with the label’s team of platinum-certified producers, and hoping to earn some plaques of his own. A true child of the digital age, raised on video games and the lo-fi sounds of rap’s online underground, he has a remarkable ability to capture both the apathy and aspiration of his generation in his songs and a spellbinding voice with which to tell these stories.

View his full bio at audibletreats.com/dro-kenji

Links:

“I’M RICH NOW B**CH”: https://www.youtube.com/watch?v=oLBJEkiRci8

“KILL CUPID” ft. $NOT: https://youtu.be/mm2CcEC895U

F*CK YOUR FEELINGS: https://DroKenji.lnk.to/fyf

EAT YOUR HEART OUT: https://drokenji.lnk.to/EYHO

END

Press Release

YN Jay Once Dreamed of “Better Days,” Now He’s Living Them

Go to Post

8.25.2021

Video: YN Jay – “Better Days”

The Prolific Rapper Salutes His Hometown Michigan Scene and Celebrates His Accomplishments In His Latest Video

Critical Praise:

“”There is Bruce Wayne and Batman. Clark Kent and Superman. And now, YN Jay and the Coochie Man” – Pitchfork

“Flint, Michigan wouldn’t be one of the hottest scenes in rap without ‘Coochie,’ ‘Coochie World,’ ‘Coochie Scout,’ a mixtape titled Coochie Land, and Coochie Man, the floor-humping alter ego of YN Jay.” – Pitchfork

“‘Coochie’ is one of the funniest hip-hop videos of the last five years” – XXL

“The Flint native is one of the more eccentric rappers in Michigan, rapping about coochie, using very distinct ‘hold onnnnnnnnnnnnn’ ad-ibs, and starting off songs by asking the producer: ‘Why you always do that mannnnnnnn?’ I’m honestly not sure what these producers are doing while YN Jay is recording in the booth, but whatever it is, it’s working. The music is always wildly entertaining.” – Complex

“He raps in different voices, draws out words like they’re self-contained riddles. You never know if he’s entirely serious, but that’s the point.” – SPIN

The Video:

YN Jay steadily feeds his fans with a stream of high-quality visuals, treating them to weekly doses his magnetic facial expressions and athletic dance moves. Today, YN Jay quickly returns with “Better Days,” a celebratory new music video. Produced by Jay’s regular collaborator Marc Boomin, “Better Days” kicks off with a plea to free Flint’s Rio Da Yung OG, before launching into a heartfelt plea to his fans and his lord to keep the good times rolling: “I just pulled up in a Transformer, it disintegrate/I remember I was feelin’ good, now I’m feelin’ great.” In the video, directed by Superofficial Films, Jay gathers a crew to toast to his accomplishments, fanning out his wad of hundreds as his community backs him up. “Better Days” is the latest in a long line of videos from Coochie Chronicles, YN Jay’s recent project, following last week’s clip for “Mix The Yeahhhhh” and the prior week’s “Immaculate.”

Home to singles like “Slow Motion” and the “Triple S Remix” ft. Coi Leray, Coochie Chronicles ushers listeners into Jay’s sex-crazed mind, the Beecher, MI native wielding a slip-sliding, start-stopping flow as he unleashes a torrent of punchlines and outrageous boasts. Covered by Pitchfork, The FADER, and more, the project is also home to “Oxyyyyy,” a paean to Jay’s favorite narcotic, the ebullient opening track “Summer Time,” and his signature song “Coochie,” a collaboration with Jay’s close friend Louie Ray that has more than 30 million YouTube views. Featuring an additional appearance from Flint heavy-hitter Rio Da Yung OG, Coochie Chronicles is available everywhere via Alamo Records.

Driven to take rap seriously after his older brother died, YN Jay quickly started to build a reputation as one of the most colorful characters in a hometown Flint scene populated almost exclusively by colorful characters. He started to get mainstream notice with his single “Coochie,” which introduced the world to Jay’s one-track mind and eventually racked up over 26 million YouTube views. Jay is a nearly mythic figure on TikTok, generating millions of video creations on viral hits like “Kakashi,” “Coochie Land,” and “Coochie Scout,” and inspiring TikTok comedian @Nuhchez to splice YN Jay’s voice into Coolio’s “Gangsta’s Paradise” and create one of the platform’s most successful running jokes. YN Jay’s inimitable style earned him co-signs from Drake and Lil Uzi Vert, and last month, he made his festival debut when he performed at Rolling Loud Miami.

With Coochie Chronicles out, and much more music on the way, YN Jay is looking to take his distinct strain of Michigan rap to national prominence. Hold onnnnnn…YN Jay is coming for the throne.

Watch “Better Days”: https://www.youtube.com/watch?v=GvuTs6FJni8

Buy/Stream Coochie Chronicles: https://smarturl.it/CoochieChronicles

Please contact Michelle, Kevin, or Erin for more info.

The Background:

“It’s scary how easy it is for me to make music,” admits 21-year-old rapper YN Jay. This is true of his 2020 hit “Coochie” and the follow-up album Coochie Land. “It was made in three minutes, easily, and the video did 30 million views. I’ve been writing songs to go a certain way my whole life, but it never worked. Now, I’m not overthinking it, and it’s making me a star.” After over a decade at the mic, the Beecher, Michigan native has given rap fans an alternative to music about violence and drugs.

Amid his rise, Jay got cosigns from Drake and Lil Uzi Vert. While Drizzy and Jay are exploring music, he recorded extensively with Uzi. The same night the two discussed collaborating, Jay stopped everything to drive to Philly. “I pulled up; we did damn near eight songs.” One track, the “coochie”-inspired “HOLD ONNNNN,” promises to release during an exciting 2021. Fresh off of Ninja Warrior—an album featuring Lil Yachty and Sada Baby that he conceptualized and recorded in a single day, YN Jay recently signed a deal with Alamo Records and is focused on showcasing his versatility and staying power. “I’m working on a few albums and letting the world know how big this is. Anybody can be a rapper; I’m trying to catch the culture and update the game.”

Links:

“Better Days”: https://www.youtube.com/watch?v=GvuTs6FJni8

“Mix The Yeahhhhh”: https://www.youtube.com/watch?v=OV3nlO3oPP4

“Immaculate”: https://www.youtube.com/watch?v=VqL2P8O_qY8

“Slow Motion”: https://www.youtube.com/watch?v=924C0brNij0

“Triple S” (Remix): https://youtu.be/Mv0oDqSNoCo

“Magic Stick”: https://youtu.be/TBGU0wvfi8M

“72 Hours”: https://www.youtube.com/watch?v=AZGr3Nyn9BI

“Summer TIme”: https://www.youtube.com/watch?v=E_PJbtcFTB8

Coochie Chronicles: https://smarturl.it/CoochieChronicles

“Oxyyyyy”: https://youtu.be/0Gj1PCw0P-o / https://smarturl.it/Oxyyyyy

“Triple S” (Remix) ft. Coi Leray: http://smarturl.it/TripleSRemix

“Ashtray”: https://www.youtube.com/watch?v=8fLvUC71yzs

“The Fawk Up” ft. Louie Ray: https://www.youtube.com/watch?v=aspGGxC9hzs

“Coochie Language”: http://smarturl.it/coochielanguage

YN Jay & Louie Ray – “The Mafia”: https://www.youtube.com/watch?v=16lkqEtnafM

“Coochie Growl” ft. Rio Da Yung OG: https://www.youtube.com/watch?v=Ybs-4yvWEKQ

“Drunk When I Made This” (Prod. by ENRGY): http://smarturl.it/YNJayDWIMT

“Yeessiirrrr”: https://youtu.be/erLZtkJcRL0 / http://ynjay.lnk.to/Yeessiirrrr

“Kakashi”: https://youtu.be/VRi1F94mbRc

Ninja Warrior: https://ynjay.fanlink.to/NinjaWarrior

“Triple S” ft. Louie Ray: https://www.youtube.com/watch?v=Q4EQNq8wjZM

“Coochie Scout”: https://www.youtube.com/watch?v=B9PyWMtET0w

“Coochie”: https://www.youtube.com/watch?v=hSswVXDuXus

END

Press Release

Melodic ATL Rapper Slimelife Shawty Can’t Be Stopped in His “Still At It” Video

Go to Post

8.25.2021

Video: Slimelife Shawty – “Still At It“

The Alamo Records Signee Marvels at How Far He’s Come in His New Video, Featuring Cameos From Young Thug and Lil Keed

Critical Praise:

“Atlanta rapper Slimelife Shawty has been building his catalog over the last couple of years, earning attention from Young Thug, Lil Durk, Lil Baby, and more. Associating himself with several of the city’s strongest forces, it’s not hard to see why he’s been rising so quickly. The budding star is seemingly one project away from being recognized as one of Atlanta’s top talents.” – HotNewHipHop

“Slimelife Shawty became a staple of Atlanta’s bubbling underground after appearing on early Lil Keed standouts like ‘Blicky Blicky’ in 2018. Since then, he’s been moving with remarkable consistency, gaining traction with anthemic songs like ‘Don’t Worry.'” – DJ Booth

The Video:

Slimelife Shawty stands out from the pack with his raw, emotional lyrics and facility with plainspoken melody. Determined to never let anything get in the way of his rap star dreams, Slimelife shares “Still At It,” a new video. Rocking a tumbling flow atop a plaintive, piano-led instrumental, Slimelife lets loose with some tuneful real talk, telling his origin story as he decries those who lacked his will to succeed: “Who woulda ever thought that the n**** in the back of the class/Riddled with swag, always smilin, he was never mad/Who woulda ever thought that a n**** with that gun in his bag/Drivin’ his stolen car to school, but he ain’t goin’ to class/Would win, yeah n**** I did.”

In the video, directed by ATL mainstay ShotByWolf, Slime rocks his OTF chain and a hat honoring the late King Von as he relaxes in a pool hall with a cadre of compadres, including notable figures like Young Thug and Lil Keed. “Still At It” is the latest in a line of videos from the young Atlanta native, following the powerful “Slatt Bizness” (over 870k views since its early August release) and the poignant “Baby Boy,” which has over 1.5 million YouTube views since its release in May.

Slimelife Shawty is currently preparing his next project Better Livin, due to release later this year. The 22-year-old rapper recently shared the video for his loyalty anthem “Homicide” (1.1 million views on YouTube), and teamed up 42 Dugg for the remix to “Don’t Worry (Clappers),” his biggest hit to date with over 15 million streams across platforms. Last year, the Alamo Records signee released No Slime Left Behind, a full-length project, and made noise with his street hit “All Summer” (2.6 million YouTube views). The Atlanta native recently showed off his performance chops, performing his most notable songs at Rolling Loud Miami in July.

With a knack for emotional honesty that earned him co-signs from heavy-hitters like Young Thug, Lil Baby, and Lil Durk, who gifted him the OTF chain that he wears in the “Still At It” video, Slimelife Shawty is looking to level up with the upcoming Better Livin, coming soon via Alamo Records.

Watch “Still At It”: https://youtu.be/ENG6KaWG678

Buy/Stream “Still At It”: http://smarturl.it/StillAtItSlimelife

The Background:

Slimelife Shawty is one of the most promising young voices out of Atlanta, Georgia. Inspired by hometown hero, Young Thug, the 21-year-old has found success with his Southern-twanged, pain-stained lyrics paired with melodic undertones. In 2018, Shawty assisted Lil Keed’s “Blicky Blicky,” which erupted in the Atlanta streets and drew attention to the rising lyricist. Boasting cosigns from the likes of Thug, Keed and YNW JGreen, Shawty stepped confidently into more solo success. In 2019, with his 12-track EP, 100 Reasons, and songs like “Bankroll” and “40 Bars, he amplified his smooth wordplay and shares his story with the world. Fueled by his street hit “Clappers,” Slimelife continues to gain recognition for his undeniable talent and rise to unprecedented heights. His latest project, No Slime Left Behind, came out in May 2020.

Links:

instagram | twitter | youtube | soundcloud | spotify

“Slatt Bizness”: http://smarturl.it/SlattBizness

“Baby Boy”: http://smarturl.it/BabyBoySlimelife

“No Brakes”: http://slimelifeshawty.lnk.to/NoBrakes

“Homicide”: http://smarturl.it/HomicideSlimelife

“Clappers” (Remix) ft. 42 Dugg: https://smarturl.it/ClappersRemix

“Don’t Worry (Clappers)”: https://youtu.be/dJ8YeN4wlf0

Hot Box: https://smarturl.it/HotBoxSlimelife

“All Summer”: https://www.youtube.com/watch?v=tXAK6jNzd-o

No Slime Left Behind: http://smarturl.it/noslimeleftbehind

END

Press Release

Man It’s a Hot One: Jaah SLT Scorches With His Latest Video Single

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8.25.2021

Video: Jaah SLT – “Feelin’ Hot“

SPF is Required to View the Latest Video from the Charlotte Native, a Cinematic Clip Packed with References to Movies Like The Usual Suspects and More

Critical Praise:

“Be prepared to see a whole lot more of Jaah in the coming months as he continues his ascension.” – ELEVATOR

“I think there’s no question that he’s going to be the next big thing out of North Carolina sooner rather than later.” – Lyrical Lemonade

The Video:

Jaah SLT delivers his rhymes with a head full of steam, unleashing flex after flex in quick succession. Today, the fired-up North Carolina native shares “Feelin Hot,” a new video single ideal for the dog days of summer. Blessed with a hyperactive beat that goes from 0-100 in less than a second, the new song finds Jaah leaning into the song’s swirling synths, finding a deep pocket as he talks his smack: “What you gettin’ mad for, don’t you got a n*****/He be in my DMs tryna get a f*ckin feature.” Directed by LKS Visuals, the video for “Feelin Hot” is filmed in crisp black-and-white, packed with references to films like Memento, The Seventh Seal, and The Usual Suspects. In the clip, Jaah tears through the streets of Charlotte with a couple associates and plays chess against his only worthy opponent–himself. “Feelin’ Hot” is Jaah’s third video of this scorching-hot summer, following previous clips for “Rent Free” and “Toxic.“

The 20-year-old Alamo Records signee is currently preparing a new project, set to release in the coming months.Jaah’s new project will follow in the wake of “In My Bag (Remix),” featuring Dallas diva Erica Banks. The original “In My Bag” gained particular traction in Texas, the home of chopped-and-screwed music, thanks to a TikTok dance trend set to a slowed version of the song which inspired over 157k video creations. Before releasing the Erica Banks-featuring remix, Jaah shared a Houston-style remix of the song produced by club god BeatKing. With over 1.5 million streams on Spotify, “In My Bag” was the second TikTok hit for the North Carolina native, following 2019’s “Tuff“ which hit 27 million streams after generating over 250k video creations on the video platform.

“Feelin Hot,” “Rent Free,” “Toxic,” and “In My Bag (Remix)” are clear signs that Jaah SLT will be the latest young star out of North Carolina. Stay tuned for more music from the budding star in the near future.

Buy/Stream “Feelin Hot”: https://smarturl.it/jaahsltfeelinhot

Watch “Feelin Hot”: https://www.youtube.com/watch?v=ovwLk84iciU

Please contact Michelle, Andrea, or Myles for more info.

The Background:

With uniquely animated vocalizations over trap-punk beats, rapper Jaah SLT—a nickname spawned from a mashup of Charlotte’s airport code, CLT, and a childhood fight club named SALT—first caught viral attention with his 2019 single, “Tuff.” With the song soundtracking playful Tik Tok videos and charting high on Spotify Viral Charts, Shazam Top 200 and Rolling Stone Charts, the North Carolina native is quietly emerging from the internet underground to solid hip-hop spotlight.

Links:

instagram | twitter | facebook | soundcloud | spotify

“Feelin Hot”:

“Rent Free”: https://smarturl.it/jaahsltrentfree / https://youtu.be/W25nzl828ZM

“Toxic”: https://smarturl.it/toxicjaahslt

“In My Bag” (Remix) ft. Erica Banks: http://smarturl.it/InMyBagRemix

“In My Bag” (Remix) (Prod. by BeatKing): https://youtu.be/bBg08m1rao0

“2021 Banger”: https://youtu.be/UidB7ogmTAc

“Right Now” ft. Young Nudy: http://smarturl.it/RightNowJaahSLT

9-25-20: http://smarturl.it/9-25-20-JaahSLT

“Chevy”: https://www.youtube.com/watch?v=8x6_d6_0vuM

“Grimey” ft. Sleep Walkin SLT: https://www.youtube.com/watch?v=FzuCRCJeTYU / http://smarturl.it/GrimeyJaahSLT

“Out Of My Body”: https://www.youtube.com/watch?v=WXuShbeBPJ8

“Real Sh*t”: http://smarturl.it/RealShitJaahSLT

“Y2K” ft. Eman SLT: https://youtu.be/jRfqRabXkWU

“Same Me”: https://youtu.be/1-VcX88HlmU / http://smarturl.it/SameMeJaahSLT

“Dottin Up”: http://smarturl.it/DottinUp / https://youtu.be/V9Mc2O6fQdA

“Tuff”: http://smarturl.it/JaahSLTTuff

2-7-2020: https://open.spotify.com/album/2gngi54ZR6FSwOpfM66NzR

END

Press Release

Sam Smith, Ciara and Breakout PinkPantheress Highlight the Week on TikTok

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8.25.2021

TikTok Treats, Week of August 23rd

Sam Smith, A Boogie, and Ciara Trend with Old Hits, Sub Urban and Bella Poarch Catch Fire, and PinkPantheress Charts Her Own DIY Path

The News:

Each week, the TikTok Treats newsletter gives a snapshot of the state of music on TikTok, touching on trending hits, emerging artists, superstar moves, ascendant memes, and much more. This week brings a good mix of old and new, as brand new songs from TikTok-native artists mingled with hits by established superstars. Take a look at what made TikTok tick this week:

On their 2014 track “Like I Can,” one of music’s beloved British singer-songwriters, Sam Smith, expressed how their love for their partner could not be broken. TikTok users have recently taken to this lighthearted tune (over 504k video creations) with a new trend to express the love they have for important people in their lives, as well as to express self-love. With the app’s freeze frame filter leading the way, TikTok creators are capturing beautiful moments whether they’re playing with their adorable babies, goofing around with their sisters, or embracing their insecurities. Some TIkTok users aren’t taking the trend quite so seriously, like one user who may not be as TikTok-savvy as she thought.
One of the most popular songs on TikTok this week could only have started on the platform. A collaboration from popular TikTok figures Sub Urban and Bella Poarch, “INFERNO“ is a whimsical, mischievous, and bass-heavy banger that opens itself up to many different interpretations. The song has inspired videos from creators who enjoy drawing strangers on the subway, dressing up their cat like Margot Robbie, or modeling their makeup after Bella’s own style. Both of the song’s artists have been doing their promotional part, posting colorful videos using their own songs: Bella messed around with the freeze frame feature, dressed up like Pikachu, and started a transition trend with a running start, while Sub Urban attempted to emulate a professional fire dancer who made a video to the song.
TikTok’s celebration of #ElectronicMusic Month has its community in the mood for some atmospheric bangers–luckily, EDM superstar DJ Snake delivered with his recent single “You Are My High.” Sampling The Gap Band’s 1979 namesake track, the song fuses R&B funk with the driving beats of house music, garnering over 53.1K creations on TikTok. The song soundtracks everything from selfie dumps to hair tutorials to creators professing love for their significant other in compilation videos, and sets the ambiance for a text-on-screen trend that allows users to share relatable commentary on any topic, including relationships and giving back to those who believe in you.
Ciara made listeners question gender roles in romantic relationships with her 2006 hit, “Like A Boy.” Notorious for reviving throwback hits, the TikTok community is bringing “Like A Boy” back to the forefront with over 85.7K+ total creations on the platform, many created in recent weeks. Inspired by the hook of the song, TikTok creators imagine how different their relationships would be if they “acted like a boy,” while one creator posted a hilarious text message exchange between herself and her significant other, with an unexpected ending. Other TikTok users take the opportunity to play with their own identities, dressing like they would if they were the opposite gender.
TikTok always aims to be a platform where creators can celebrate and take pride in their authentic selves. This week, LGBTQ+ creators are putting a comedic twist on Bronx rapper A Boogie wit da Hoodie’s 2016 hit “My Sh*t” (103.5K+ creations), unexpectedly tying connections between the flex-heavy rap song and their own experiences. As A Boogie raps “See the flick of my wrist,” creators make a limp wrist motion to slyly express their sexual or gender identities. The sound is proving to be suitable for those who are coming out as bisexual to their moms, have come out as trans, and who often have to clarify their sexual identity to strangers who wrongly assume they’re straight.
With artists like Lil Nas X and Olivia Rodrigo getting their biggest break on the platform, it’s no secret that TikTok can help create massive pop stars. But the success of British singer-songwriter PinkPantheress on the platform indicates that TikTok can help boost the careers of future alt icons as well. Influenced by jungle, UK garage, and classic R&B, PinkPantheress creates songs that are perfect for the platform–they’re packed with hooks and rarely exceed two minutes in length. She scored a major TikTok hit with her song “Break It Off,” and its now-familiar refrain “One day I just wanna hear to say, ‘I like you’ / What’s stopping you?”, which has appeared in over 500k TikToks after it inspired a trend that makes use of a stop-motion creative filter, and trended with other songs like the Satie-referencing “Pain” (over 70k combined video creations on the original and slowedversions), and the breakbeat-heavy “Passion” (22k creations). Buoyed by her viral momentum, PinkPantheress teased her song “Just For Me” on TikTok in July (in a video that racked up over 7 million views). The song became an immediate hit on the platform, generating over 1 million video creations, including ones from Madison Beer and UK rapper Central Cee, and scored over 10 million Spotify streams in less than two weeks. With even more trending songs in the pipeline, including Spotify viral hit “Just A Waste” (100k video creations), and a record deal with Parlophone in place, there’s no ceiling on what the 20-year-old PinkPantheress can accomplish.

Earlier this week, TikTok users celebrated when the iconic Taylor Swift joined the platform. A favorite of the app’s community (including Olivia Rodrigo), who’ve viewed posts tagged “#swifttok” over 1 billion times, Taylor hopped on with a fun video, soundtracked to Dave’s “Screwface Capital,” where she cycled through her folklore, evermore, and Fearless (Taylor’s Version) eras, followed by an exclusive announcement of the vinyl release of Red (Taylor’s Version), coming November 19th. Keep an eye on @TaylorSwift for more videos, and check out TikTok’s newsroom for more details: https://newsroom.tiktok.com/en-us/swifttok-rejoice-taylors-on-tiktok-and-shes-bearing-gifts

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

For more info, please contact:
Michelle McDevitt, Andrea Higgins, Erin Ryan, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Links:

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:
Lizzo Starts “Rumors,” bbno$ Eats “edamame,” and More Hip-Hop TikTok Stories
BIA Meets Nicki, Stromae Slows Down, and More TikTok Trends
On TikTok: Music Trends Inspired by Kanye, Young Nudy, and…Meryl Streep?
Avril Lavigne, Bo Burnham, and Gucci Mane Lead The Week in TikTok Trends
TikTok Summer Madness: Lorde Leads a Pack of New Trending Songs
Swae Lee, WILLOW, Mitski & More Inspire Trends on TikTok
Only On TikTok: Lil Durk & City Girls Trend Alongside…The Backyardigans?
On TikTok: BTS Army Takes Over, Carti Demands Silence, and Fans Anticipate F9
Olivia Rodrigo Catches Fire, Miguel Helps Users Catch Feelings, and More TikTok Stories
Saweetie, Calvin Harris, and Bella Poarch Highlight The Week in TikTok
Another One? DJ Khaled, Lizzo, and More Make the Week in TikTok
Doja Cat, Little Simz, and El Alfa Inspire TikTok Trends
Britney Spears, Chloe Bailey, and Diplo Make Waves on TikTok
Dua Lipa, Drake, and Bell Biv DeVoe Make Waves on TikTok
DMX Gets His Flowers, Silk Sonic Reaches #1, and More TikTok Stories
TikTok Unveils Music-Powered Filters, Lil Nas X Debuts At #1, and More TikTok Stories
Bieber Tops The Charts, Young Thug Premieres New Music, and More TikTok Stories
Demi Lovato Kicks Off TikTok’s New Livestream Series Headstream
Rock Music Thrives on TikTok, Just Ask Yungblud, Beach Bunny, and More
Shania Hops On Board, Kid Cudi Tosses and Turns, and More TikTok Stories
On TikTok: Kali Uchis and Coi Leray Hit the Charts as Bobby Shmurda Comes Home
Rihanna, Brent Faiyaz, and Giveon Lead TikTok’s R&B Moment
T-Pain, Hyperpop, and Anti-Valentine’s Anthems Take TikTok By Storm
Cardi Goes Up, Uzi Goes Down (to Sleep), and More TikTok Stories
Black History Month Kicks Off, Mark Ronson Duets, and More Music Stories From TikTok
Cardi Goes Up, Uzi Goes Down (to Sleep), and More TikTok Stories
Dave Grohl, Migos, Miley, and More Happenings on TikTok
This Week on TikTok: Olivia Rodrigo Hits #1 as Memes & Mashups Flourish
New Year, New TikTok Trends: Alicia Keys, Remembering MF DOOM & More
Paul McCartney, Holiday Celebrations, and New Year’s Eve Live on TikTok
TikTok Releases First U.S. Music Report: Here Are Some Key Insights
How TikTok’s Top 10 Songs of 2020 Impacted the Industry

END

Press Release

Big Moochie Grape Joins the iLLUMINATi in His New Music Video 🔺👁

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8.25.2021

Video: Big Moochie Grape – “iLLUMINATi Business”

The Verbally Dexterous, Young Dolph-Co-Signed Memphis Rapper Brings the Paper Route iLLUMINATi Mixtape Closing Track to Life

The Video:

Busting out of Memphis with a dexterous flow and a diamond-studded smile, Big Moochie Grape is one of his hometown’s most gifted emcees. Celebrating his rise from the trenches to the A-List, the Paper Route EMPIRE-signed rapper shares “iLLUMINATi Business,” his new music video. Produced by Atlanta beatmaker Twysted Genius, who stacks rattling snares and ominous piano notes, Moochie flashes a variety of in-the-pocket flows, rhythmically explaining how the Paper Route iLLUMINATI move differently from the average crew: “Pull up in the Hellcat, playin’ with a kitty cat/Big money sh*t, b*tch I’m not with the chit-chat.” The video contrasts images of Moochie’s high-rolling Memphis lifestyle with a collage of images that indicate just how deeply the Paper Route iLLUMINATI has buried itself within nature and society. “iLLUMINATi Business” is the closing track and latest video from PAPER ROUTE iLLUMINATi, following Young Dolph‘s clip for “Here We Go,” and Joddy Baddass‘s sultry video for “333.“

PAPER ROUTE iLLUMINATi is the first-ever compilation mixtape from Paper Route EMPIRE, the powerhouse independent label founded by Young Dolph. The mixtape represents the culmination of a long and fruitful rise for Young Dolph–the mogul is ready to flex his A&R and CEO muscles, bringing a new crop of talent to the forefront. Along with Key Glock and Snupe Bandz, the tape features standout contributions from street favorites like Big Moochie Grape and Kenny Muney, and new signees like PaperRoute Woo, Big Unccc, and PRE first lady Joddy Badass. The 23-track tape offers the label to showcase its roster in plenty of combinations, and leaves room for big shots like Dolph, Glock, and Moochie to show off on solo songs of their own. Featuring an appearance from Gucci Mane and production from Bandplay, Memphis beatmakers like Tay Keith, DJ Squeeky, and Sosa808, ands trap titans like Drumma Boy and Budda Bless, PAPER ROUTE iLLUMINATi is available to stream everywhere via Paper Route EMPIRE.

PAPER ROUTE iLLUMINATi continues a banner year for the label, following up the release of Dum And Dummer 2, a collaborative album by Young Dolph and Key Glock. Debuting at #8 on the Billboard 200, Dum and Dummer 2 generated nearly 36k sales equivalent units across platforms and scored the fifth-biggest streaming debut on Spotify during its first week of release. Earlier this month, the album received a glowing review from Pitchfork, who awarded the album a 7.5 score and cemented Young Dolph & Key Glock as a “once-in-a-generation” rap duo, akin to 8Ball & MJG or Method Man & Redman, and “one of the most in-sync alliances in the genre today.” Dum & Dummer 2 is the duo’s second Top 10 album, following the original Dum and Dummer, which debuted at #8 in 2019.

PAPER ROUTE iLLUMINATi is available to stream everywhere via Paper Route EMPIRE.

Watch Big Moochie Grape’s “iLLUMINATi Business”: https://www.youtube.com/watch?v=Ez4LPZxQ-1Y

Buy/Stream PAPER ROUTE iLLUMINATi: https://music.empi.re/preilluminati

PAPER ROUTE iLLUMINATi tracklist:
1. Talking To My Scale by Paper Route EMPIRE & Young Dolph
2. Blu Boyz by Young Dolph, Key Glock & Paper Route EMPIRE (feat. Snupe Bandz)
3. Beat It by Paper Route EMPIRE, Bigg Unccc & Young Dolph
4. I Do This by Paper Route EMPIRE, Key Glock & Gucci Mane
5. Back to Back by Paper Route EMPIRE & Bigg Unccc
6. Remember by Paper Route EMPIRE & Snupe Bandz
7. Mister Glock 2 by Paper Route EMPIRE & Key Glock
8. Bandaid by Paper Route EMPIRE, Key Glock & Snupe Bandz
9. Non Stop by Paper Route EMPIRE & Big Moochie Grape
10. Dance by Young Dolph, Paper Route EMPIRE & Key Glock (feat. Snupe Bandz, Kenny Muney, Joddy Badass, Jay Fizzle & Big Moochie Grape)
11. 333 by Paper Route EMPIRE & Joddy Badass
12. Ashtray by Paper Route EMPIRE, Kenny Muney & Young Dolph
13. Standing Ovation by Paper Route EMPIRE & Big Moochie Grape
14. Big Ol Racks by Paper Route EMPIRE, PaperRoute Woo & Key Glock
15. Dead Body by Paper Route EMPIRE, Young Dolph & Bigg Unccc (feat. PaperRoute Woo)
16. Broccoli & Cheese by Paper Route EMPIRE & Key Glock
17. Trust Nobody by Paper Route EMPIRE, Young Dolph & PaperRoute Woo (feat. Snupe Bandz)
18. Here We Go by Paper Route EMPIRE, Young Dolph & Jay Fizzle (feat. Snupe Bandz)
19. Show Out by Paper Route EMPIRE, Snupe Bandz & Young Dolph
20. Freeze Tag by Paper Route EMPIRE & Key Glock
21. Nothing To Me by Young Dolph, Snupe Bandz & PaperRoute Woo
22. South Memphis Rugrats (Remix) by Paper Route EMPIRE, Young Dolph & Snupe Bandz (feat. PaperRoute Woo)
23. iLLUMINATi BUSINESS by Paper Route EMPIRE & Big Moochie Grape

Please contact Michelle or Erin for more info.

Links:

Bio, photos, music and more can be found at www.audibletreats.com/young-dolph

“Here We Go” ft. Young Dolph, Jay Fizzle, & Snupe Bandz: https://www.youtube.com/watch?v=D58nwIpkjIk

Snupe Bandz – “Remember”: https://www.youtube.com/watch?v=uljTppWaUGg

Key Glock & Snupe Bandz – “Bandaid”: https://www.youtube.com/watch?v=1q4AchKMtDM&pp=sAQA

PAPER ROUTE iLLUMINATi: https://music.empi.re/preilluminati

Key Glock – “Mister Glock 2”: https://youtu.be/UqBv-tayBmQ

Paper Route EMPIRE – “Dance”: https://music.empi.re/dancepaperroute

Young Dolph, Key Glock, Snupe Bandz – “Blu Boyz”: https://music.empi.re/blueboyz

Young Dolph – “Nothing To Me” ft. Snupe Bandz & Paper Route Woo: https://www.youtube.com/watch?v=TNy33SqQWyM

Young Dolph & Key Glock – “A Goat & A Dolphin”: https://www.youtube.com/watch?v=VFR5MzlvnZ8

Young Dolph – “Hashtag”: https://www.youtube.com/watch?v=1S5n0J6aZrc

Young Dolph & Key Glock – “RAIN RAIN”: https://www.youtube.com/watch?v=Mr0l9iZx4no

Young Dolph & Key Glock – Dum and Dummer 2: https://music.empi.re/dumanddummer2

Young Dolph & Key Glock – “Penguins”: https://www.youtube.com/watch?v=EOffID-Hp7M

Young Dolph – “Yeeh Yeeh”: https://music.empi.re/yeehyeeh

Young Dolph & Key Glock – “Sleep With The Roaches”: https://music.empi.re/sleepwiththeroaches / https://www.youtube.com/watch?v=zor0D6s6JOs

Young Dolph & Key Glock – “Aspen”: https://music.empi.re/aspen / https://www.youtube.com/watch?v=JBoRupTiKhQ

Key Glock – “I’m The Type”: https://music.empi.re/imthetype

Young Dolph & Key Glock – “Case Closed”: https://music.empi.re/caseclosed

Young Dolph & Key Glock – “Green Light”: https://www.youtube.com/watch?v=XZ8nLbNPV-k

Young Dolph – “Large Amounts”: https://www.youtube.com/watch?v=b6YAoOYQkvo

Young Dolph – Rich Slave (Deluxe): https://music.empi.re/richslave_deluxe

Young Dolph & Key Glock – Dum and Dummer: https://empire.lnk.to/dummer

END

Press Release

Chino Cappin Has a One-Track Mind in His Miami-Set Music Video

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8.25.2021

Video: Chino Cappin – “Money On My Mind”

The Alamo Records Signee Shares a Fun-Loving Clip For a Soul-Sampling Highlight From His Recent Ladders Project

Critical Praise:

“It seems Chino Cappin’ has found his own lane, and he performs best when he puts his impressive voice to use.” – HotNewHipHop

“He explores his relationships with his loved ones on the deeply personal track” – UPROXX

“Dirty South influences and driving top lines set Chino Cappin apart” – Dummy Mag

The Video:

Blurring the lines between hard-nosed trap and romantic R&B, there’s nothing that Chino Cappin can’t do. Jetting down to Miami for an action-packed excursion, Chino Cappin shares “Money On My Mind,” his latest music video. Built on a sample of Willie Hutch’s classic “Brother’s Gonna Work It Out,” used in Ro James’ “Permission” among other hits, “Money On My Mind” is a showcase for Chino’s buttery-smooth delivery, his triplets bouncing off the edges of the soulful guitar in lockstep with the swinging snares. In the video, Chino travels down to Miami, where he spends time on a boat with two beautiful women, and riding on three-wheel roadsters with some homies. “Money On My Mind” is the latest video from Ladders, Chino’s brand new project, following the playful clip for opening track “Still Loading.“

The 20-year-old artist’s project drips with the bravado of a man confident in his abilities, like on the recent single, “Hot Sh*t” ft. Metro Marrs, but also demonstrates the maturity necessary to describe complex relationship scenarios with relatable lyrics. Ladders is home to highlights like the aspirational “Shine,“ and the sultry break-up anthem “Fake Love.” Chino explores new dimensions of his character on introspective songs like “Feelings” and romantic tracks like “Sunshine.” Imbued with Chino’s deep love of music and his gratitude for escaping out the mud on the back of his talent, Ladders finds the Alamo Records-signed artist as he’s ready to explode out of his hometown in rural Georgia and draw new connections between rap and R&B on a national scale. Featuring an additional appearance from 1017’s Enchanting, Ladders is available to stream everywhere via Alamo Records.

Born and raised in Fort Valley, Georgia, just outside of Atlanta, Chino focused on music as a teenager as a way to escape his rough circumstances. The rapper built a cult following in the Southeast with mixtapes like Cold Hearted and Too Many Losses, which combined strong melodic instincts with braggadocious bars and clear-eyed observations about life on the streets. The then-teenaged artist built buzz with a successful college tour, turning up the heat with singles like “Lap Dance,” “NaNaNa,” “Fake Love,” and “Different,” a collaboration with YSL-affiliated rapper Yak Gotti. He’s earned praise from UPROXX and Dummy Mag, and told his story in an interview with Dirty-Glove Bastard. Earlier this year, Chino shared F*CC It BaCC To The BasiCs, a new mixtape that finds Chino rhyming over instrumentals from all eras, including samples of songs by Moneybagg Yo, Usher, and more.

With Ladders, Chino is ready to ascend from local star to national recognition.

Watch “Money On My Mind”: https://www.youtube.com/watch?v=PQ0euPk48zU

Buy/Stream Ladders: http://smarturl.it/ChinoCappinLadders

Ladders tracklist:
1. Still Loading
2. Money On My Mind
3. Lap Dance (Remix) ft. Enchanting
4. Love You Better
5. Hot Sh*t ft. Metro Marrs
6. I Thought They Told You
7. Sunshine
8. Fake Love
9. Feelings
10. Shine

Please contact Michelle or Andrea for more info.

The Background:

Chino Cappin is a lyricist and singer of many hats. First and foremost, he’s the voice of the streets, with a background in the slums that has given him the creative drive to progress in the packed hip-hop industry. But in addition to his rough and gruff image, he’s a fun-loving goofball, intense creative, and mastermind of charisma. With co-signs from No Jumper and the UK’s Dummy Mag, it’s clear many people from around the world have begun to tune in to hear what Chino’s been saying and continues to say. To date, Chino has amassed over 1.1 million streams, 900,000+ views, and an Instagram following of 28k+. These are authentic, consistent numbers that reveal a fanbase genuinely attracted to Chino in all capacities. His impact can be attributed to his authentic approach to rap and, surprisingly, his process of making music which is a unique take on two well-tested methods. He typically looks to select beats that evoke emotion and then lay down melodies and write to them. However, he also enjoys going off the top with whatever he’s feeling in the moment as well.

Links:

instgram | twitter | youtube | soundcloud | spotify

“Money On My Mind”: https://www.youtube.com/watch?v=PQ0euPk48zU

Ladders: http://smarturl.it/ChinoCappinLadders

“Still Loading”: https://www.youtube.com/watch?v=lDF7g0rnQBo

“Hot Sh*t” ft. Metro Marrs: http://smarturl.it/HotShitChinoCappin / https://youtu.be/OXwn5jZWgT0

F*CC It BaCC To The BasiCs: https://soundcloud.com/chinocappin/sets/fucc-it-bacc-to-the-basics / https://mymixtapez.com/album/244350

“ZaKeisha”: https://youtu.be/nOrnGO2V3vs

“On My Last”: http://SmartURL.it/OnMyLastChinoCappin / https://youtu.be/nOrnGO2V3vs

“Shine”: http://lnk.to/ChinoCappinShine / https://www.youtube.com/watch?v=qmy1SABv3RI

“Fake Love”: https://www.youtube.com/watch?v=43UaRZedBeA

“Lap Dance”: https://www.youtube.com/watch?v=Cc5nwbQZifw

“NaNaNa”: https://www.youtube.com/watch?v=EbSuagXCqaw

END

Press Release

Watch Teaser for Netflix’s ‘Maya And The Three’ Animated Series

Go to Post

8.25.2021

Watch the Teaser for Maya And The Three

A Netflix Animated Event, Told in 9 Chapters

Voices by Zoe Saldaña & Many More

An Animated Event Told in 9 Chapters

Watch teaser HERE
See new images HERE

MAYA AND THE THREE INFO:

Cast and Crew:
Director / Creator: Jorge R. Gutiérrez
Executive Producer: Jorge R. Gutiérrez
Producer: Tim Yoon
Co-Executive Producers: Silvia Olivas, Jeff Ranjo
Consulting Producers: Candie Kelty Langdale, Doug Langdale
Writers: Jorge R. Gutiérrez, Silvia Olivas, Doug Langdale, Candie Kelty Langdale
Head of Story: Jeff Ranjo
Creative Consultant: Sandra Equihua
Music By: Tim Davies
Original Themes By: Gustavo Santaolalla
Cast: Zoe Saldaña, Gabriel Iglesias, Allen Maldonado, Stephanie Beatriz, Diego Luna, Gael García Bernal, Alfred Molina, Kate del Castillo, Danny Trejo, Cheech Marin, Rosie Perez, Queen Latifah, Wyclef Jean, Jorge R. Gutiérrez, Sandra Equihua, Isabela Merced, Chelsea Rendon, Joaquín Cosío, Carlos Alazraqui, Eric Bauza and Rita Moreno

Synopsis:

In a fantastical world, where magic turns the world and four kingdoms rule the lands, a brave and rebellious warrior princess named Maya is about to celebrate her fifteenth birthday and coronation. But everything changes when the gods of the underworld arrive and announce that Maya’s life is forfeit to the God of War — a price she must pay for her family’s secret past. If Maya refuses, the whole world will suffer the gods’ vengeance. To save her beloved family, her friends, and her own life, Maya embarks on a thrilling quest to fulfill an ancient prophecy that foretells the coming of three great warriors who will help her defeat the gods and save humankind.

From creator Jorge R. Gutiérrez (EL TIGRE, THE BOOK OF LIFE), MAYA AND THE THREE is a Netflix Animated Event told in nine epic chapters. Set in a fictional fantasy world, MAYA AND THE THREE is an adventure full of heart and humor, inspired by a rich, vibrant mixture of Aztec, Maya, and Inca mythology, and modern-day Caribbean culture. Starring Zoe Saldaña as Princess Maya, Gabriel Iglesias as Picchu, Allen Maldonado as Rico, Stephanie Beatriz as Chimi, Diego Luna as Zatz, Gael García Bernal as The Jaguar Triplets, Alfred Molina as the God of War, Kate del Castillo as the Goddess of Death, Danny Trejo as the God of Earthquakes, Cheech Marin as the Gods of Wind & Storm, Rosie Perez as the Goddess of Gators, Queen Latifah as Gran Bruja, Wyclef Jean as Gran Brujo, Jorge R. Gutiérrez as King Teca, Sandra Equihua as Queen Teca, Isabela Merced as the Widow Queen, Chelsea Rendon as the Goddess of Tattoos, Joaquín Cosío as the God of Bats, Carlos Alazraqui as the God of Dark Magic, Eric Bauza as the God of Jungle Animals and Rita Moreno as Ah Puch.

We kindly ask that you please link back to www.netflix.com/mayaandthethree in your coverage.

Contact:

For press inquiries regarding Maya And The Three, please contact Kevin

If interested in viewing a pre-release screener, please email netflix@audibletreats.com

About Netflix:

Netflix is the world’s leading streaming entertainment service with 204 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

Links:

Netflix Media Center: https://media.netflix.com/

END

Press Release

Farruko’s “PEPAS” Hits #1 on Five Different Billboard Charts

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08.25.2021

FARRUKO AND GLOBAL HIT “PEPAS”
SWEEP BILLBOARD CHARTS WITH
FIVE NO. 1’S THIS WEEK

HOT LATIN SONGS
HOT DANCE/ELECTRONIC SONGS
LATIN DIGITAL SONG SALES
LATIN STREAMING SONGS
DANCE/ELECTRONIC STREAMING SONGS

The Announcement:

August 24, 2021 (Miami, FL) – Hitmaking singer-songwriter, Farruko makes history once again, with his global hit single “PEPAS“. This week the Puerto Rican superstar takes over the number one slot on five Billboard charts including Hot Latin Songs, Hot Dance/ Electronic Songs, Latin Digital Song Sales, Latin Streaming Songs, and Dance/Electronic Streaming Songs lists.

“PEPAS” has become a global phenomenon topping streaming charts with over 325 million streams combined, and has hit #1 in 9 countries and trending in over 22 countries. Farruko’s festive single has also become a viral hit on platforms like REELS and TikTok. The music video released just two weeks ago, has already accrued over 45 million views. “PEPAS” is also the top song in Spanish language and performed by a Latino artist, on Spotify’s Top 50 Global Chart.

Watch “PEPAS” HERE

“PEPAS” shows Farruko once again demonstrating his chameleon-like ability to surprise fans across the world by going a more Latin music/EDM dance party route. While the song starts off slow with Farruko singing in a melody that begins to build up, it quickly picks up and morphs into something that is reminiscent of pre-COVID dance parties. To perfectly match the vibe and energy of the song, Farruko expertly weaves a story of complete fun at the club with one’s closest friends enjoying life in its purest form.

“The fans were ready for a song that allows them to enjoy the music without any worry. ‘PEPAS’ is a celebration of life and the possibility of being together dancing wherever we are. That was our intention when we wrote the song and I think that is why the audience has embraced it,” Farruko notes.

After making his “PEPAS” performance debut at Premios Juventud last month, Farruko performed the song during his powerful and energy-packed sets at BAJA BEACH FEST in Rosarito, MX these past two weekends with fans chanting his hit song word for word.

Farruko is gearing up for his first ever upcoming U.S. arena tour, “LA 167 Tour” which will make stops in 12 cities, including California, Texas, Florida, and more. “LA 167” will kick-off November 2021 and will take him to his native Puerto Rico in February 2022, where he made history when he sold out his February 5, 2022 show in the iconic José Miguel Agrelot Coliseum (Coliseo de Puerto Rico) during pre-sale (prompting the artist to add February 4, 2022 tour date to his lineup). “LA 167 Tour” will wrap up in Chicago, IL on February 20, 2022 at the Rosemont Theatre. He is currently putting the finishing touches on the highly-anticipated LA 167 album, slated for release in the coming months.

Buy tickets for “LA 167 Tour”: http://farruko.com/

(Photo Courtesy of: Imagine It Media / Luieville and Company)

Please contact Michelle or Erin for more info.

Farruko Stats & Accolades:

Social Media Following: Instagram (18.5 million), Twitter (4.7 million), Facebook (15 million likes), YouTube (13.7 million)

2x Nominee at the 2021 Latin American Music Awards (vote here until 3pm ET on March 23rd)

Winner – Premios Juventud 2021 (La Mezcla Perfecta)

2x Latin GRAMMY Award Winner (2016, 2019)

ASCAP Latin Songwriter of the Year (2018)

Latin Billboard Award Winner (2015)

Nine Latin Airplay #1 Hits (including 2020’s “La Toxica”)

“After his 2017 single ‘Krippy Kush’ became the first Latin trap song to reach the Hot 100 singles chart, Farruko did the unexpected by shifting his next album away from the burgeoning format and returning to urbano’s reggae roots. Eschewing tough rap braggadocio in favor of tuff gong vibrations, Gangalee makes Carribbean connections via cuts like the breezy ‘Quédate’ and the throwback ‘Pórtate Mal.’” – Rolling Stone’s Best Latin Albums of 2019 (Gangalee)

“Whether or not you realize it, this Puerto Rican rapper is one of the most popular artists in America right now.” – Vice

“Luckily, a few artists have taken on the task of ensuring [reggaeton’s] origins aren’t suppressed or forgotten. Farruko is one of the few at the forefront, doing so in the most overt fashion…Farruko, who has over a decade of experience in the music industry, has been a part of that time of reinvention for reggaeton, trap en español, and now reggae…Taking on the advice of the wise, Farruko more often than not says the least but does the most, pouring out his thoughts, emotions and vision for the future of Latin music into extended albums and tracks.” – Remezcla

Background:

About Farruko
Farruko is recognized as one of the most important musical phenomena in the Latin music industry. Thanks to his fantastic artistic versatility and his excellence on stage, the multi-platinum artist and two-time Latin GRAMMY winner has managed to conquer massive audiences around the world, becoming one of the most innovative exponents of the reggaeton genre. With eight successful studio albums and multiple collaborations with international artists of different genres, his success has impacted the Hispanic American community, in such a way that his career has been recognized by HBO with a documentary, “Farruko: En Letra de Otro.”

His latest album Gangalee debuted #2 on Billboard’s “Top Latin Songs” chart, entered the “Billboard 200” global chart, and was certified 7x multi-platinum. This album presents essential singles like “Nadie,” “Inolvidable,” “La Cartera” with Bad Bunny, and “Delincuente” with Anuel AA. Likewise, his single “Calma – Remix” with Pedro Capó became an iconic hit of popular reggaeton, which not only received a Latin GRAMMY award but has also been certified as platinum by the RIAA. Additionally, the song received an ASCAP 2020 award and has almost two billion views in its music video. Farruko is characterized by his highly-adaptable skills across musical genres, and his ability to break international barriers with his unique talent. Constantly demonstrating his musical evolution, Farruko reaffirms his position as an artistic powerhouse in the Latin music industry.

About Carbon Fiber Music
Carbon Fiber Music, Inc. (CFM) is a record label specializing in the international Latin market, established in 2014 and founded by international superstar, Farruko, and his manager/entrepreneur Franklin Martinez. Today, Carbon Fiber Music is one of the most respected independent record labels in the music industry and is responsible for the internationalization of multiple artists such as: Farruko, Ankhal, Lary Over, Milly, Akim, Lil Tati, Josephlee, and producers and songwriters: Sharo Towers, K4G K LO K, Ghetto, White Star.

The label is characterized by its mastery of a wide variety of musical styles, which reflect the constant evolution of the Hispanic American youth thanks to its wide and successful catalog that has taken it to win multiple Latin GRAMMYS and tour the world with its artist roster.

Carbon Fiber Music has always distinguished itself for its consistency and the quality of its releases, leading it today to become one of the most recognized and significant brands in Latin Urban music, with more than 3.97 million followers through its social networks and more than one billion views on its official YouTube channel.

Links:

“PEPAS”: https://farruko.lnk.to/Pepas / https://youtu.be/y8trd3gjJt0

Buy tickets for “LA 167” Tour at www.farruko.com

“Love 66” ft. CJ: https://farrukooficial.lnk.to/Love66

“Love 66” video: https://youtu.be/i_wh669vMI4

“PREMIUM”: https://smarturl.it/FarrukoPREMIUM

“Oh Mama” ft. Myke Towers: https://youtu.be/_QykZxOvsSg

“XOXA” ft. El Alfa: https://youtu.be/D9t4APjK4jU

“Burros De Salitre” ft. Ñengo Flow: https://www.youtube.com/watch?v=5MMs7dRXuPo

“La Tóxica”: https://www.youtube.com/watch?v=puugRJxgdt4

END

Press Release

🌞🌴 Baja Beach Fest Weekend 2, Day 3: J Balvin and Becky G Close Out a Triumphant Return for Latin Music 🌴🌞

Go to Post

08.24.2021

🌴 Baja Beach Fest 2021 – Weekend 2 – Sunday Recap 🌴

Closing with a Star-Studded Sunday, The Reggaeton & Latin Music Festival Becomes the First Event to Successfully Complete Two Weekends Since Live Music’s Return

Becky G closed out her set by bringing out legendary Mexican collective, Banda MS. Here she poses with Banda MS vocalist Alan Ramírez.
(Credit: Baja Beach Fest / @mirandamcdonald)

CRITICAL PRAISE:

“Baja Beach Fest (BBF) presented some of reggaeton and Latin trap’s biggest names, cementing the beachside event as a top-tier celebration of música urbana” – Billboard

Featured article: Baja Beach Fest Founders Aaron Ampudia And Chris Den Uijl Discuss Their Reggaeton Festival’s Cross-Border Business – Pollstar

Best New Festival in North America – USA Today’s 10 Best Reader’s Choice 2019

THE RECAP:

Baja Beach Fest was a celebratory return for live Latin Music, bringing together massive stars and passionate fans with pure vibes and perreo. The third edition of the festival was a landmark one–Baja Beach Fest was the first Latin American music festival to return from the pandemic hiatus, and the first festival in any location to be granted permission by local government to successfully and safely complete a second weekend.

Fans and artists were in a celebratory mood this past Sunday, as the festival’s second weekend came to a close. The festival stacked the final day with some of the biggest stars in Latin Music (and music at large), each of them adhering to the highest standard of performance and production value. The night ended with a colorful set from J Balvin, one of the people most responsible for making Reggaeton a worldwide pop phenomenon. Balvin had a few tough acts to follow, including heavyweights like Rauw Alejandro, a golden-voiced superstar who is one of the 40 most-listened-to artists in the world on Spotify, Panamanian multi-talent Sech, and hit-making singer-songwriters Justin Quiles and Jhay Cortez.

In addition to the unbeatable slate of performers, Baja Beach Fest welcomed an array of notable surprise guests. Most notable among them was Canelo Álvarez, a boxer and Mexican icon who joined J Balvin on stage and waved the Mexican flag between sets. The beaches of Rosarito also welcomed notable figures like Mexican national football star Giovani dos Santos, and popular TikTok creator Mufasa (aka @cousinskeether).

Standing out in a sky full of stars was Becky G, the Mexican-American pop sensation, who after performing her own impeccably choreographed hits brought out Banda MS, one of the most-beloved acts in the Mexican music industry. The 14-piece collective backed up Becky during their show-stopping collab “Qué Maldicion” (the recorded version of which features an appearance from Snoop Dogg) and thrilled the hometown crowd with their impeccable Banda bangers.

Baja Beach Fest co-founders Chris Den Uijl and Aaron Ampudia cleared seemingly impossible hurdles to be granted permission to produce two back-to-back weekends of the festival, setting an example that music festivals of any size or genre would be wise to follow. Baja Beach Fest is quickly becoming an institution in global music industry, expanding from a single-day festival to the largest Latin Music and Reggaeton festival in the world.

Chris Den Ujil states, “There are no words to truly express what it is like to see the vision of the biggest Reggaeton festival in the world come to life with mi hermano Aaron and the incredible support from our BBF family. We worked for over a year refining the planning protocol, creative, talent, safety, experience and logistics. Thank you all for following through with the extended process of activating your wristbands, by uploading your vaccination cards, or getting tested. We had over 90% vaccinated fans and artists, and 100% vaccinated staff.”

Aaron Ampudia adds, “No other venue or festival has put a process like this before. We had to all work together to make it work. We are setting the tone on how to bring back music events safely!!! Una vez más estamos demostrando que los Latinos somos los líderes del mundo!! NOS VEMOS EN LA PLAYA!”

Baja Beach Fest and its inimitable oceanside vibes will return to Rosarito next year, but in the meantime, stay tuned for more exciting announcements from the ever-growing festival.

Menos hate, mas perreo!

View a full complement of photos and other media from the festival at this Dropbox: https://www.dropbox.com/sh/cijv2aripe6szz8/AAADvkMbLJn_61Ti6fSiHsuXa?dl=0

If you would like access to additional photos or videos, please contact Michelle, Erin, or Kerry for more info.

J BALVIN:

The Colombian-born international superstar rocks a multi-colored mic during his headlining set (Credit: Baja Beach Fest /@connortherealgaskey)

Balvin dances on stage with popular TikTok creator Mufasa aka @cousinskeether (Credit: Baja Beach Fest / @theemmaexperience)

J Balvin welcomes boxing great and Mexican native Canelo Alvarez to the stage (Credit: Baja Beach Fest / @quasarmedia)

BECKY G:

Becky G returns to Baja Beach Fest with a fiery, hit-filled set
(Credit: Baja Beach Fest / @gettiny)

The Inglewood-born pop phenom brought out the legendary Banda MS to perform their collaboration “Que Maldición”
(Credit: Baja Beach Fest / @mirandamcdonald)

BANDA MS:

The legendary Sinaloa collective backed up Becky G during a memorable set
(Credit: Baja Beach Fest / @mirandamcdonald)

RAUW ALEJANDRO:

The Puerto Rican superstar and his dance crew show off their hops while pumping up the crowd (Credit: Baja Beach Fest / @theemmaexperience)

SECH:

The Panamanian artist brought all sorts of energy and charisma to the show, including an exciting drum-off with his big bro
(Credit: Baja Beach Fest / @connortherealgaskey)

JHAY CORTEZ:

The singer-songwriter stunted hard as he pumped the crowd up with some of his latest singles (Credit: Baja Beach Fest / @theemmaexperience)

PALOMA MAMI:

La Princesa Chilena makes a statement during her afternoon set
(Credit: Baja Beach Fest / @mirandamcdonald)

JUSTIN QUILES:

Puerto Rico’s Justin Quiles waves the Mexican flag to salute the hometown crowd
(Credit: Baja Beach Fest / @quasarmedia)

SCENES FROM THE FESTIVAL:

#BBFViews (Credit: Baja Beach Fest / @gettiny)

(Credit: Baja Beach Fest / @gettiny)

(Credit: Baja Beach Fest / @connortherealgaskey)

THE FOUNDERS:

Festival founders Aaron Ampudia (left) and Chris Den Uijl
(Credit: Baja Beach Fest / @camcreatedit)

THE BACKGROUND:

When Ozuna and Mark B sang “El día está pa’ playa y arena, la vamos a pasar muy bien” in 2016, they very well may have been foreseeing the launch of the Baja Beach Fest two years later. After a remarkable inaugural year, Baja Beach Fest is back for its sophomore year, celebrating the Latin community, beach vibes, and young Latin trap/reggaeton music. The first and only festival of its kind –– Baja Beach Fest Fest is held on the sand of the oceanfront resort of Rosarito, creating an all-encompassing experience of music and coastal feels. It was imagined into existence by two friends, Chris Den Uijl and Aaron Ampudia, and dedicated to the local community who wanted to bring the world’s most streamed artists together for a weekend of music. The 2021 edition of Baja Beach Fest brings an expansion from one two-day weekend to two three-day weekends, and promises performances from headliners Anuel AA, J Balvin, Ozuna, and Karol G.

LINKS:

Instagram | facebook | twitter

Check out more photos on the BBF Instagram: https://www.instagram.com/bajabeachfest

END

Press Release

PRE Rap Queen Joddy Badass Struts Her Stuff in “333” Video

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8.23.2021

Video: Paper Route EMPIRE & Joddy Badass – “333“

The Young Dolph-Signed Brooklyn Rapper Proves She’s The Baddest of the Bad in the Latest Video from PAPER ROUTE iLLUMINATi

The Video:

Busting out of Brooklyn with a fierce attitude and rhymes to match, Joddy Badass is the First Lady of Paper Route EMPIRE. Today, Joddy shares the video for “333,” her highlight track from PAPER ROUTE iLLUMINATi. Produced by PRE’s sound architect Bandplay, “333” is an introductory tour-de-force from the rapper, a succinct summary of the traits that caught the attention of Young Dolph: “333 in Atlanta/I’ve been running bands up/Riding with my brodie, mixing codeine in that Fanta/Who the f*ck is Joddy? They about to get the answer.” In the video, Joddy gets a chauffeur ride to a luxurious hotel, where she takes a bath and surveys her kingdom.

Following the video for “Here We Go” ft. Young Dolph, Jay Fizzle & Snupe Bandz, “333” is the second video this week from PAPER ROUTE iLLUMINATi, the first-ever label mixtape from Paper Route EMPIRE. The mixtape represents the culmination of a long and fruitful rise for Young Dolph–the mogul is ready to flex his A&R and CEO muscles, bringing a new crop of talent to the forefront. Along with Key Glock and Snupe Bandz, the tape features standout contributions from street favorites like Big Moochie Grape and Kenny Muney, and new signees like PaperRoute Woo, Big Unccc, and PRE first lady Joddy Badass. The 23-track tape offers the label to showcase its roster in plenty of combinations, and leaves room for big shots like Dolph, Glock, and Moochie to show off on solo songs of their own. Featuring an appearance from Gucci Mane and production from Bandplay, Memphis beatmakers like Tay Keith, DJ Squeeky, and Sosa808, ands trap titans like Drumma Boy and Budda Bless, PAPER ROUTE iLLUMINATi is available to stream everywhere via Paper Route EMPIRE.

PAPER ROUTE iLLUMINATi continues a banner year for the label, following up the release of Dum And Dummer 2, a collaborative album by Young Dolph and Key Glock. Debuting at #8 on the Billboard 200, Dum and Dummer 2 generated nearly 36k sales equivalent units across platforms and scored the fifth-biggest streaming debut on Spotify during its first week of release. Earlier this month, the album received a glowing review from Pitchfork, who awarded the album a 7.5 score and cemented Young Dolph & Key Glock as a “once-in-a-generation” rap duo, akin to 8Ball & MJG or Method Man & Redman, and “one of the most in-sync alliances in the genre today.” Dum & Dummer 2 is the duo’s second Top 10 album, following the original Dum and Dummer, which debuted at #8 in 2019.

Watch Joddy Badass – “333”: https://www.youtube.com/watch?v=_RJDs4CG0eQ

https://www.youtube.com/watch?v=_RJDs4CG0eQ

Buy/Stream PAPER ROUTE iLLUMINATi: https://music.empi.re/preilluminati

PAPER ROUTE iLLUMINATi tracklist:
1. Talking To My Scale by Paper Route EMPIRE & Young Dolph
2. Blu Boyz by Young Dolph, Key Glock & Paper Route EMPIRE (feat. Snupe Bandz)
3. Beat It by Paper Route EMPIRE, Bigg Unccc & Young Dolph
4. I Do This by Paper Route EMPIRE, Key Glock & Gucci Mane
5. Back to Back by Paper Route EMPIRE & Bigg Unccc
6. Remember by Paper Route EMPIRE & Snupe Bandz
7. Mister Glock 2 by Paper Route EMPIRE & Key Glock
8. Bandaid by Paper Route EMPIRE, Key Glock & Snupe Bandz
9. Non Stop by Paper Route EMPIRE & Big Moochie Grape
10. Dance by Young Dolph, Paper Route EMPIRE & Key Glock (feat. Snupe Bandz, Kenny Muney, Joddy Badass, Jay Fizzle & Big Moochie Grape)
11. 333 by Paper Route EMPIRE & Joddy Badass
12. Ashtray by Paper Route EMPIRE, Kenny Muney & Young Dolph
13. Standing Ovation by Paper Route EMPIRE & Big Moochie Grape
14. Big Ol Racks by Paper Route EMPIRE, PaperRoute Woo & Key Glock
15. Dead Body by Paper Route EMPIRE, Young Dolph & Bigg Unccc (feat. PaperRoute Woo)
16. Broccoli & Cheese by Paper Route EMPIRE & Key Glock
17. Trust Nobody by Paper Route EMPIRE, Young Dolph & PaperRoute Woo (feat. Snupe Bandz)
18. Here We Go by Paper Route EMPIRE, Young Dolph & Jay Fizzle (feat. Snupe Bandz)
19. Show Out by Paper Route EMPIRE, Snupe Bandz & Young Dolph
20. Freeze Tag by Paper Route EMPIRE & Key Glock
21. Nothing To Me by Young Dolph, Snupe Bandz & PaperRoute Woo
22. South Memphis Rugrats (Remix) by Paper Route EMPIRE, Young Dolph & Snupe Bandz (feat. PaperRoute Woo)
23. iLLUMINATi BUSINESS by Paper Route EMPIRE & Big Moochie Grape

Please contact Michelle or Erin for more info.

Links:

Bio, photos, music and more can be found at www.audibletreats.com/young-dolph

Joddy Badass – “333”: https://www.youtube.com/watch?v=_RJDs4CG0eQ

Young Dolph, Jay Fizzle – “Here We Go” ft. Snupe Bandz

Snupe Bandz – “Remember”: https://www.youtube.com/watch?v=uljTppWaUGg

Key Glock & Snupe Bandz – “Bandaid”: https://www.youtube.com/watch?v=1q4AchKMtDM&pp=sAQA

PAPER ROUTE iLLUMINATi: https://music.empi.re/preilluminati

Key Glock – “Mister Glock 2”: https://youtu.be/UqBv-tayBmQ

Paper Route EMPIRE – “Dance”: https://music.empi.re/dancepaperroute

Young Dolph, Key Glock, Snupe Bandz – “Blu Boyz”: https://music.empi.re/blueboyz

Young Dolph – “Nothing To Me” ft. Snupe Bandz & Paper Route Woo: https://www.youtube.com/watch?v=TNy33SqQWyM

Young Dolph & Key Glock – “A Goat & A Dolphin”: https://www.youtube.com/watch?v=VFR5MzlvnZ8

Young Dolph – “Hashtag”: https://www.youtube.com/watch?v=1S5n0J6aZrc

Young Dolph & Key Glock – “RAIN RAIN”: https://www.youtube.com/watch?v=Mr0l9iZx4no

Young Dolph & Key Glock – Dum and Dummer 2: https://music.empi.re/dumanddummer2

Young Dolph & Key Glock – “Penguins”: https://www.youtube.com/watch?v=EOffID-Hp7M

Young Dolph – “Yeeh Yeeh”: https://music.empi.re/yeehyeeh

Young Dolph & Key Glock – “Sleep With The Roaches”: https://music.empi.re/sleepwiththeroaches / https://www.youtube.com/watch?v=zor0D6s6JOs

Young Dolph & Key Glock – “Aspen”: https://music.empi.re/aspen / https://www.youtube.com/watch?v=JBoRupTiKhQ

Key Glock – “I’m The Type”: https://music.empi.re/imthetype

Young Dolph & Key Glock – “Case Closed”: https://music.empi.re/caseclosed

Young Dolph & Key Glock – “Green Light”: https://www.youtube.com/watch?v=XZ8nLbNPV-k

Young Dolph – “Large Amounts”: https://www.youtube.com/watch?v=b6YAoOYQkvo

Young Dolph – Rich Slave (Deluxe): https://music.empi.re/richslave_deluxe

Young Dolph & Key Glock – Dum and Dummer: https://empire.lnk.to/dummer

END

Press Release

Taylor Swift Joins TikTok With ‘Red’ (Taylor’s Version) Vinyl Announcement

Go to Post

08.23.2021

Taylor Swift Joins TikTok, Announces Red (Taylor’s Version) Vinyl and Presale

The Announcement:

We don’t know about you, but we’re feeling pretty overjoyed that the world’s most iconic singer-songwriter has joined TikTok. That’s right, Taylor Swift created an account today and posted her first-ever video. To the tune of UK rapper Dave’s “Screwface Capital” and its line “My outstanding payments swift like Taylor,” Taylor cycles through aesthetics based on her most recent releases–folklore, evermore, Fearless (Taylor’s Version), and now, Red (Taylor’s Version), which she announces is coming out on vinyl on November 19th.

Taylor is primed to receive a warm welcome from the massive community of Swift-lovers on TikTok. With over 1 billion video views on 181k video creations, the #swifttok tag is one of the internet’s premier destinations for Taylor-related discourse. Using the tag, Swift fans on TikTok post performance and interview clips of the artist, when they’re not imploring her to join the platform.

Her music is a fixture on the app at large with several trending songs and Swift fans on TikTok do their best to support Taylor’s newly-recorded versions of her classics, using “Taylor’s Version” of “Love Story” for a recent trend.

As a thank you to her supporters and the entire community, Taylor announced that Red (Taylor’s Version) vinyl album is going to be available on November 19th. TikTok users will be able to buy the presale for Red (Taylor’s Version) vinyl now here.

Now, it’s your turn to join the #swifttok community and welcome Taylor to the platform. And keep an eye on @taylorswift for music, updates, and lots more fun.

Read on TikTok’s Newsroom: https://newsroom.tiktok.com/en-us/swifttok-rejoice-taylors-on-tiktok-and-shes-bearing-gifts

For more info, please contact:
Leah Linder, TikTok

or

Michelle McDevitt, Andrea Higgins, Erin Ryan, Audible Treats

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Links:

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

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