our work

clients

press releases

our team

10.08.2024
Lupe Fiasco’s New Song, “P4P,” Featured in ‘Undisputed’ Video Game Trailer

Press Release

Lupe Fiasco’s New Song, “P4P,” Featured in ‘Undisputed’ Video Game Trailer

Go to Post

10.8.2024

LUPE FIASCO REVEALS EXCLUSIVE NEW TRACK, “P4P,” IN TRAILER FOR UNDISPUTED, THE UPCOMING MAJOR VIDEO GAME

The Chicago Legend Shares the First Glimpse of “P4P,” Which Will Appear on the Official Soundtrack for the Boxing Game and On All DSPs in the Near Future

The Announcement:

Grammy award winning, rapper, songwriter and producer, Lupe Fiasco, has created an exclusive track for the highly anticipated boxing video game Undisputed. The track, “P4P,” was produced specifically for the game and can be heard for the first time in the official launch trailer, dropping today. Releasing soon in full on all DSPs, “P4P” is the first new song by Lupe Fiasco since the release of Samurai, his critically acclaimed eighth studio album.

Watch the trailer HERE

The soundtrack for Undisputed is a hard-hitting mix of US hip hop and UK rap and features some of the biggest names in the industry. It combines an edgy mix of heavy beats, deep bass and commanding vocals, perfect for capturing the energy and intensity of the ring. In addition to Lupe’s track, fans can expect a star-studded lineup of tunes from other top-tier artists, such as award-winning grime artist, Bugzy Malone, multi-talented musician and MC, Murkz, and Lupe’s own 1st & 15th signee Verse.

The Undisputed Standard Edition is available for pre-order now (for an October 11th release), while the digital Deluxe WBC Edition is immediately available to purchase, offering exclusive fighters and branded apparel, as well as early access to the full release. It’s time to step up, take on your opponents, and rule the ring like never before.

Undisputed Soundtrack tracklist:

Lupe Fiasco – P4P
Bugzy Malone – Undisputed
Verse – Everything You Fear
Murkz – Ain’t No Room
3OH Black – It’s Over
Andrey Tatarinov, Nathan Bodiker & Ty Frankel – My Motivation
Henry Parsley ft Zeeko & Matthew Bento – Breaking Down The Walls
Hugo Russo, Jason Tarver, Thomas Michael Greenwood – Are You Ready For More?
KDot & Haider – Swing
Knight Ryder ft Jermain Brown & Jonathan James Johnson – Champs Are Back
L Dizz – Respect Me
Lee James White & Nadia Latoya Higgins – Run
Matthew Clark & Nicolas Dagnall – Rise Up
Nicholas Michael Hill ft Glenn Herweijer, Ben Sumner – For The Champs
PSM – Heart of a Fighter
Shinobi & MNKN – No Way
Simon James ft FFM – Boys Noise
Sway Dasafo – The Hitman

Critical Praise for Samurai:

“Samurai is expected to be one of Fiasco’s most intrinsic works, as he is known for his conceptualized approach in his albums.” – Forbes

“Lupe Fiasco reunites with producer Soundtrakk for a jazzy, subdued album that weighs the challenges and indignities of sustaining a career in the arts.” – Pitchfork

“Lupe paints a sincere masterpiece with Samurai, reminding those that his pen is unparalleled even in a conceptual mood.” – BET

“The Chicago legend’s ninth album is inspired by battle rap and Japanese culture…” – CLASH Magazine

“With meditative focus and sharp craftsmanship, Lupe Fiasco’s Samurai album lives up to its name.” – Okayplayer

Smooth, yet cerebral, Samurai is produced in full by Lupe’s longtime collaborator Soundtrakk–the second and second-straight full-length collab between producer and artist after 2022’s DRILL MUSIC IN ZION–and the first album that Lupe and Soundtrakk worked on with their longtime manager, and 1st & 15th co-CEO Charles “Chill” Patton, since 2007’s The Cool. Executive-produced by Patton, the album is home to singles like the acclaimed “Samurai,” the lyrical showcase “Cake,” and the warm “No. 1 Headband.”

Though the album is loosely inspired by the artistry of Amy Winehouse, conceptualized by Lupe as a battle rapper plying her trade in competitions, Lupe has called the album one of his “more personal records to date”: “It’s not a full biography, but my personal experiences are tied up in all of my music. A lot of the records are me. Some are from the POV of a character. and some are me. The album weaves things from my life as an artist, touching on things other artists go through.”

Released in late June, the album earned praise from Pitchfork (7.4), Clash Magazine, BET, Okayplayer, HotNewHipHop, The Needle Drop (8/10), and many other outlets. Lupe and Soundtrakk also sat down with Rolling Stone to give a revealing track-by-track breakdown of the 8-song effort. Samurai is available on all platforms, and at your local record store, via Lupe’s label 1st & 15th.

Lupe Fiasco is currently touring the nation on his “Samurai! Tour .” Buy tickets HERE

Stay tuned for more from Lupe and 1st & 15th as the year moves along.

Stream Samurai: https://orcd.co/lupe-samurai

Samurai tracklist:

Samurai
Mumble Rap
Cake
Palaces
No. 1 Headband
Bigfoot
Outside
Til Eternity

Credit: Karl Ray

Please contact Michelle or Kevin for more info.

The Background:

About Lupe Fiasco
Wasalu Muhammad Jaco, better known by his stage name Lupe Fiasco, is a Chicago-born, Grammy award-winning American rapper, record producer, entrepreneur, and community advocate. Rising to fame in 2006, following the success of his debut album, Food & Liquor, Lupe has released nine acclaimed studio albums; his latest being Samurai, released in the summer of 2024. His efforts to propagate conscious material helped solidify him as GQ’s Man of the Year in 2006, and garnered recognition as a Henry Crown Fellow. While musical genius and ingenuity are at the forefront of Lupe’s achievements, the artist extends his innovation to projects that aim to foster creative discourse and opportunities in underprivileged and impoverished communities. Last year, the iconic Chicago native settled into his position as a professor at the Massachusetts Institute of Technology, where he teaches “Rap Theory and Practice.” Beyond music, Lupe continues to focus on the community organizations he founded, including We Are M.U.R.A.L, The Neighborhood Start-Up Fund, Society of Spoken Art, and his cross-cultural content venture, Studio SV.

About Steel City Interactive
Sheffield-based Steel City Interactive (SCI) was founded in 2020 by Ash Habib, along with his brothers Asif and Asad. Formed around the idea of creating the first major, new boxing game in over a decade. The rapidly growing studio now employs over 70 people and has partnerships with the world of boxing’s leading companies including the WBC, Ring Magazine, CompuBox, BoxRec and many other prestigious boxing organizations. During development SCI has created innovative, proprietary technology to bring the world of boxing to life like never before.

About PLAION 
PLAION is a dynamic and diversified business in the global entertainment sector, masterfully crafting franchises that captivate audiences worldwide. Boasting a vast network of eight game development studios, fifteen regional publishing offices, three game publishing labels including Deep Silver, and PLAION PICTURES as an independent film publisher and distributor, the company extends its influence with merchandise production and expansive distribution capabilities across the globe. Founded three decades ago, PLAION has firmly established itself within the entertainment arena. With a diverse range of services and solutions, PLAION stands as the premier publishing partner for console and PC games across both physical and digital channels. Moreover, its strong foothold in the Virtual Reality (VR) domain highlights the company’s commitment to varied gaming experiences. PLAION is an Embracer Group company.

About Deep Silver 
Deep Silver is PLAION’s flagship publishing label, and the home of captivating gaming worlds from the gripping post-apocalypse of Metro, to the twisted paradises of Dead Island to the authentic Medieval landscapes of Kingdom Come Deliverance. For more information, please visit www.deepsilver.com 

Links:

Buy tickets for the “Samurai Tour”: https://www.lupefiasco.com/shows

Samurai: https://orcd.co/lupe-samurai

“No. 1 Headband”: https://youtu.be/-qpInC2hSSw

“Cake”: https://orcd.co/lupe-cake

“Samurai”: https://www.youtube.com/watch?v=AcoRc2ieFzE

DRILL MUSIC IN ZION: https://orcd.co/dmiz

END

– Variety

About Fuerza Regida
Fuerza Regida is riding high as one of the hottest acts in Latin Music, a status reflected by their eight nominations at 2024 Billboard Latin Music Awards, including “Artist of the Year” and “Top Latin Album of the Year.” Fuerza’s LBBMA nominations come on the heels of a monstrously successful year, in which they generated billions of streams, released three projects that reached the top two of Billboard’s Hot Latin Albums chart, and notched seven hits on the Billboard Hot 100, including two Top 40 hits. Their October 2023 album, Pa Las Baby’s Y Belikeada, which reached at #1 on the Billboard Latin Albums chart, and debuted at #14 on the Billboard 200, behind 53 million on-demand streams during its opening week, the third-largest opening total for a regional Mexican album to date. Singles “HARLEY QUINN” and “Tu Namé” reached #2 on Billboard’s Hot Latin Songs chart.

Most recently, Fuerza Regida shared their new album Pero No Te Enamores, which translates to “but don’t fall in love,” catapulting their corridos from the barrio to the club. Inventing the new genre “Jersey corridos,” the new album features production from well-known sound architects, including Gordo (fka Carnage) and Synthetic (Lil Uzi Vert’s “Just Wanna Rock”), who help JOP and the rest of the group to get out of their comfort zone and create something new. Featuring guest spots from Maluma, Major Lazer, Alok, Gordo, Afrojack, and Bellakath, Pero No Te Enamores is available to stream everywhere via Rancho Humilde/Street Mob Records/Sony Music Latin.

PNTE was a major success at release, peaking at #1 on Apple Music’s All-Genre Albums Chart within 24 hours. During its opening week, the album made a major impact on the Billboard charts, landing at #2 on Billboard’s Top Latin Albums Chart and at #23 on the Billboard 200, and placing 8 new songs on Billboard’s Hot Latin Songs chart, led by “NEL,” which also placed at #91 on the Billboard Hot 100. Three songs from the album landed on the Hot Dance/Electronic Songs chart: “SOFIA” ft. Major Lazer & Alok (#20), “KYLIE” (#23) and “FVCK” ft. Afrojack (#30). Now, six weeks into its run, PNTE holds steady at #6 on Billboard’s Top Latin Albums chart, and “NEL” continues to chart on the Billboard Hot 100 (#82 this week, after peaking at #73 so far).

Fuerza Regida is currently on the road, performing the “Pero No Te Enamores Tour.” In August, Fuerza Regida headlined Baja Beach Fest, performing an exhilarating set on the shores of the Pacific Ocean. The “Pero No Te Enamores Tour” continues following sold out shows in Anaheim and Palm Desert last week, with dates all over the U.S. West Coast and Southwest, and several in Mexico.

Stream Pero No Te Enamores HERE
All Pero No Te Enamores press assets HERE
Read more information about PNTE HERE
Buy tickets to future Fuerza Regida shows HERE

Fuerza Regida’s 2024 Billboard Latin Music Award Nominations
- Artist of the Year
- Top Latin Album of the Year (Pa Las Baby’s Y Belikeada)
- Regional Mexican Album of the Year (Pa Las Baby’s Y Belikeada)
- Hot Latin Song of the Year, Vocal Event (“HARLEY QUINN” – Fuerza Regida ft. Marshmello)
- Streaming Song of the Year (“Que Onda” – Fuerza Regida, Chino Pacas, Calle 24)
- Top Latin Albums Artist of the Year, Duo or Group
- Hot Latin Singles Artist of the Year, Duo or Group
- Regional Mexican Artist of the Year, Duo or Group
- Songwriter of the Year (JOP)
- Producer of the Year (JOP)
- Publisher of the Year (Street Mob Publishing, BMI)
Stream Dolido Pero No Arrepentido: spotify | apple

Stream Pa Las Baby’s Y Belikeada: spotify | appleContact:

For Fuerza Regida, please contact:
Chris Walsh, Audible Treats
Kevin Grossi, Audible Treats
or email fuerza@audibletreats.com

Press Portal:
To apply for media credentials for concert coverage:
livenation.com/pressrequests

Links:

official site | instagram | facebook | tiktok | youtube | spotify | apple

Jesús Ortiz Paz: instagram
Moises Lopez: instagram
Khrys Ramos: instagram
Pelon Garcia: instagram
Samuelon Jaimez: instagram

“Secreto Victoria”: https://youtu.be/m2KrcQIAoew

“Nel”: https://youtu.be/fZcrCrHnYBw?si=YYRO0dQewAj8g18Q

Pero No Te Enamores: https://fuerzaregida.lnk.to/PERO_NO_TE_ENAMORES

Dolido Pero No Arrepentido: spotify | apple

“CRAZYZ”: https://www.youtube.com/watch?v=EX5WEmTCcgA

Pa Las Baby’s Y Belikeada: spotify | apple

Buy tickets for Fuerza’s “Pero No Te Enamores” Tour HERE
' data-instagram='' >
10.08.2024
Fuerza Regida Adds Los Angeles Azules as Headliners for 11/2 Don’t Fall In Love Fest

Press Release

Fuerza Regida Adds Los Angeles Azules as Headliners for 11/2 Don’t Fall In Love Fest

Go to Post

10.7.2024

Los Ángeles Azules Announced As Third Headliner for Fuerza Regida’s New Festival,
Don’t Fall In Love Fest, in San Bernardino, CA

Featuring Fuerza’s First Performance in Their Hometown Since 2019, Don’t Fall In Love Fest Features a Stacked Lineup of Hip-Hop and Latin Stars of the Past and Present

Don’t Fall In Love Fest Launches on November 2nd at NOS Event Center in San Bernardino; Tickets Are Available Now

The Legendary Cumbia Group Joins the Lineup of Contemporary Rap & Latin Stars, Like Lil Baby, Kodak Black, Sexyy Red, Luis Conriquez, Chino Pacas, and Xavi, Along With Legends From Both Genres, Like Bone Thugs-N-Harmony, Too $hort, and Los Rieleros Del Norte

Named After the Superstar Mexican Music Group’s Billboard-Charting Album, Pero No Te Enamores, the All-Ages Don’t Fall In Love Fest Seeks to Bring Joy and Hope to the Citizens of the Group’s Hometown

The Announcement:

Last week, Mexican music phenom Fuerza Regida announced that they will return to their hometown of San Bernardino, California with a bang, presenting the first-ever Don’t Fall In Love Fest featuring their first headlining performance in SB since 2018. Today, the Platinum-selling group recruits cumbia legends Los Ángeles Azules to be the festival’s third headliner, joining Lil Baby and Fuerza Regida themselves. Los Ángeles Azules have been a fixture in the SoCal scene since forming in the early 90s, selling out hundreds of shows in the region and paving the way for the breakthrough regional Mexican musicians currently taking over the charts. A single-day all-ages festival, Don’t Fall In Love Fest hits San Bernardino’s NOS Event Center on November 2nd, 2024. Tickets for Don’t Fall In Love Fest are available HERE

As the event’s gregarious hosts, Fuerza brings a lineup that appeals to all demographics in their Inland Empire hometown. Lil Baby joins the group as the festival’s second headliner, leading a group of rap stars that includes Kodak Black and Sexyy Red. Fans of the new wave of Mexican music can see stars like Luis R Conriquez and Xavi, plus Fuerza Regida’s own Street Mob signees, Chino Pacas and Clave Especial. The festival’s second stage will be a “Legends” stage, featuring legacy artists whose names still make waves in the industry. Featured on the “Legends” stage, headlined by Los Ángeles Azules, are rap legends Bone Thugs-N-Harmony and Too $hort, West Coast legend Warren G, and Mexican music legends like norteño-sax group Los Rieleros Del Norte and Technobanda pioneers Mi Banda El Mexicano.

Named after the band’s Billboard-charting, genre-bending new album, Pero No Te Enamores (translated to English, it means “but don’t fall in love”), the festival is a gift from Fuerza and lead singer/songwriter Jesus Ortiz Paz (JOP) to the community, serving all ages with performances from Hip-Hop and Latin stars from multiple generations. The festival marks Fuerza’s first performance in San Bernardino since 2018–in the intervening years, the group has released several Billboard Hot 100-charting singles, racked up billions of streams, and became one of the biggest acts in the ascending regional Mexican scene. Join the group on November 2nd in San Bernardino…but don’t fall in love.

“I wanted to do something big for San Bernardino,” says JOP. “I’m bringing hope to the city with this festival.”

Find more information about Don’t Fall In Love Fest at the official website, and follow the fest on Instagram HERE

Critical Praise:

WINNER: 2023 Billboard Music Awards (“Top Duo/Group”; “Top Latin Duo/Group”)

“Belikeada is a testament to their ability to push boundaries while staying true to their roots, ensuring that that the group remains a reckoning force in the world of Mexican and Mexican-American music” – Billboard

“Fuerza Regida embodies the idea that if you work hard enough, you can achieve your version of the American Dream. This mindset is the subject matter for many of their songs (much of their music is either about the hustle, or the rewards that come from all that hard work). They’re not all talk, either. In the last 12 months, the band has released three albums and has gone on tour across the country.” – Los Angeles Times

“Shakira and Fuerza Regida defend the working class and tell off bad bosses everywhere in the new music video for their joint single ‘El Jefe,’ or ‘The Boss.'” – Variety

About Fuerza Regida
Fuerza Regida is riding high as one of the hottest acts in Latin Music, a status reflected by their eight nominations at 2024 Billboard Latin Music Awards, including “Artist of the Year” and “Top Latin Album of the Year.” Fuerza’s LBBMA nominations come on the heels of a monstrously successful year, in which they generated billions of streams, released three projects that reached the top two of Billboard’s Hot Latin Albums chart, and notched seven hits on the Billboard Hot 100, including two Top 40 hits. Their October 2023 album, Pa Las Baby’s Y Belikeada, which reached at #1 on the Billboard Latin Albums chart, and debuted at #14 on the Billboard 200, behind 53 million on-demand streams during its opening week, the third-largest opening total for a regional Mexican album to date. Singles “HARLEY QUINN” and “Tu Namé” reached #2 on Billboard’s Hot Latin Songs chart.

Most recently, Fuerza Regida shared their new album Pero No Te Enamores, which translates to “but don’t fall in love,” catapulting their corridos from the barrio to the club. Inventing the new genre “Jersey corridos,” the new album features production from well-known sound architects, including Gordo (fka Carnage) and Synthetic (Lil Uzi Vert’s “Just Wanna Rock”), who help JOP and the rest of the group to get out of their comfort zone and create something new. Featuring guest spots from Maluma, Major Lazer, Alok, Gordo, Afrojack, and Bellakath, Pero No Te Enamores is available to stream everywhere via Rancho Humilde/Street Mob Records/Sony Music Latin.

PNTE was a major success at release, peaking at #1 on Apple Music’s All-Genre Albums Chart within 24 hours. During its opening week, the album made a major impact on the Billboard charts, landing at #2 on Billboard’s Top Latin Albums Chart and at #23 on the Billboard 200, and placing 8 new songs on Billboard’s Hot Latin Songs chart, led by “NEL,” which also placed at #91 on the Billboard Hot 100. Three songs from the album landed on the Hot Dance/Electronic Songs chart: “SOFIA” ft. Major Lazer & Alok (#20), “KYLIE” (#23) and “FVCK” ft. Afrojack (#30). Now, six weeks into its run, PNTE holds steady at #6 on Billboard’s Top Latin Albums chart, and “NEL” continues to chart on the Billboard Hot 100 (#82 this week, after peaking at #73 so far).

Fuerza Regida is currently on the road, performing the “Pero No Te Enamores Tour.” In August, Fuerza Regida headlined Baja Beach Fest, performing an exhilarating set on the shores of the Pacific Ocean. The “Pero No Te Enamores Tour” continues following sold out shows in Anaheim and Palm Desert last week, with dates all over the U.S. West Coast and Southwest, and several in Mexico.

Stream Pero No Te Enamores HERE
All Pero No Te Enamores press assets HERE
Read more information about PNTE HERE
Buy tickets to future Fuerza Regida shows HERE

Fuerza Regida’s 2024 Billboard Latin Music Award Nominations

Artist of the Year
Top Latin Album of the Year (Pa Las Baby’s Y Belikeada)
Regional Mexican Album of the Year (Pa Las Baby’s Y Belikeada)
Hot Latin Song of the Year, Vocal Event (“HARLEY QUINN” – Fuerza Regida ft. Marshmello)
Streaming Song of the Year (“Que Onda” – Fuerza Regida, Chino Pacas, Calle 24)
Top Latin Albums Artist of the Year, Duo or Group
Hot Latin Singles Artist of the Year, Duo or Group
Regional Mexican Artist of the Year, Duo or Group
Songwriter of the Year (JOP)
Producer of the Year (JOP)
Publisher of the Year (Street Mob Publishing, BMI)

Stream Dolido Pero No Arrepentido: spotify | apple

Stream Pa Las Baby’s Y Belikeada: spotify | appleContact:

For Fuerza Regida, please contact:
Chris Walsh, Audible Treats
Kevin Grossi, Audible Treats
or email fuerza@audibletreats.com

Press Portal:
To apply for media credentials for concert coverage:
livenation.com/pressrequests

Rich Forever (Rich The Kid, Famous Dex, Jay Critch) Reveals Tracklist for 10/11 ‘Rich Forever 5’

Go to Post

10.8.2024

**Rich Forever–Rich The Kid, Jay Critch, and Famous Dex– Announces Tracklist For New Album, Rich Forever 5, Out October 11th via Rich Forever Music/Create Music Group**

The Trap Trio Prepare For The Latest Edition of Their Rich Forever Series, Their First Collaborative Project Since 2019

The Announcement:

Rich Forever, the rap trio composed of Rich The Kid, Famous Dex, and Jay Critch, share a powerful chemistry, defined by a shared love for fame, fortune, and flexing. While all influential artists in their own right, the trio have made an impact on the rap game with their collaborative projects. Today, they announce the tracklist for Rich Forever 5, the latest installment in their collaborative Rich Forever series. Spanning 15 tracks, the upcoming album features a collection of flex-filled anthems designed to get the party started, including recently released singles like the playful yet charming “Rich & Reckless” and the braggadocious and bouncy “Big Dawg,” which arrived with a Cole Bennett-directed music video. Last teaming up for a joint project in 2019, RF5 promises to reinforce each member’s individual personality, attitude and star power while also delivering a cohesive raw energy sound. With additional features from Trippie Redd and production from OG Parker, OZ, Cassius, and more, Rich Forever 5 arrives on October 11th via Rich Forever Music / Create Music Group and is available now for pre-save.

Rich Forever 5 is the latest edition of the Rich Forever series, following up 2019’s Rich Forever 4. Praised by COMPLEX, HYPEBEAST, NME, and more, RF4 was a shining example of Rich Forever’s powerful chemistry and refreshing artistic formula. Featuring guest appearances from east coast trendsetter FERG and female R&B single Airi, Rich Forever 4 firmly established Rich Forever Music as a disruptive force in the rap industry.

Before founding Rich Forever in 2016, Rich The Kid rose to superstardom out of the Atlanta underground with viral smashes “Plug Walk” and “New Freezer” featuring a savage verse from Kendrick Lamar. However the well-connected ATL raised wordsmith is widely credited as one of the early pioneers of the city’s trap scene. Most recently, Rich appeared on Ye and Ty Dolla $ign’s VULTURES 1 for a guest verse on Billboard #1 single “Carnival” alongside Playboi Carti. His stellar career includes a slew of wildly popular singles, in addition to iconic alignments with Lil Wayne, Young Thug, Kodak Black, Lil Tjay, and Migos. Rich tapped Famous Dex, who hails from the south side of Chicago, yet is heavily influenced by southern hip-hop, to join the Rich Forever collective after noticing his chart success with his 2018 debut Dex Meets Dexter. He continued to grind it out releasing a flurry of mixtapes that kept his name circulated in the game and eventually hit the Billboard Hot 100 chart with the A$AP Rocky collaboration, “Pick It Up.” To complete the Rich Forever trio, Rich the Kid signed born-and-bred New Yorker Jay Critch. Considered a hometown hero during his initial rise on the music scene in 2017, Jay has been fine-tuning his skills since the age of 14. The multi-talented spitter has an impressive list of features under his designer belt, including names like Cardi B, French Montana, and A Boogie wit da Hoodie.

With the long-awaited Rich Forever 5 on the way, the Rich Forever collective is ready to pick up where they left off and pave their own flex-filled path to the top. Stay tuned for much more from Rich Forever very soon.

Pre-save Rich Forever 5: https://createmusic.fm/richforever5

Rich Forever 5 Tracklist:

Sleep In Baguettes (Rich The Kid, Famous Dex, Jay Critch)
Here (Famous Dex, Jay Critch)
I Like Those (Rich The Kid, Jay Critch)
Lobster (Rich The Kid, Jay Critch)
Never Forget (Rich The Kid, Famous Dex, Jay Critch)
Going Up (Rich The Kid, Famous Dex, Trippie Redd)
Every Blog (Rich The Kid, Famous Dex, Jay Critch)
Don’t Even Know Y’all (Rich The Kid, Famous Dex, Jay Critch)
Big Dawg (Rich The Kid, Famous Dex, Jay Critch)
End of Story (Rich The Kid, Jay Critch)
No Better (Rich The Kid, Famous Dex, Jay Critch)
Ain’t Hearin’ Ya (Rich The Kid, Famous Dex, Jay Critch)
Rich & Reckless (Rich The Kid, Famous Dex, Jay Critch)
Real Sisters (Rich The Kid, Jay Critch)
Standard (Rich The Kid, Famous Dex, Jay Critch)

Please contact Michelle or T’Keyah for more info.

Sexyy Red Collaborates with Ed Hardy on Limited Clothing Drop, On Sale Now

Go to Post

10.3.2024

Sexyy Red Collaborates With Ed Hardy on Signature Clothing Collection, On Sale for a Limited Time Only

Featuring Bikinis, Dresses, and a Sarong Cover-Up, Sexyy’s Ed Hardy Collection is On Sale Now

After Wrapping the Fast-Selling, Star-Studded “Sexyy Red 4 President Tour,” the St. Louis Rap Superstar Collaborates With One of Her All-Time Favorite Brands on a Stunning New Collection

Critical Praise:

“Sexyy Red Is in Her Own League, and She Knows It…The St. Louis rapper is quickly becoming the hottest thing in hip-hop, all while just being herself.” – Rolling Stone

“The St. Louisian rapper laughs at critics and her own jokes. With the viral success of Pound Town and a raucous appearance at the BET Awards, she’s bringing ‘raw sh*t’ back into the rap game.” – The Face

The Announcement:

Over the past 18 months, Sexyy Red has risen to the very top of the game, just by being her most authentic self. The St. Louis artist unveils a collaboration that would make her teenage self proud, teaming with iconic clothing brand Ed Hardy for a limited collaborative collection, on sale now. Featuring the intricate designs for which Ed Hardy is known, and reflecting Sexyy Red’s brash personality, the new Ed Hardy x Sexyy Red collaboration features seven items, including multiple bikinis, dresses, a tote bag, and a cover-up sarong. The Ed Hardy x Sexyy Red collaboration is exclusively available HERE for 4 days only while supplies last, starting today (Friday, October 4th) and finishing on Monday, October 7th at 11:59pm ET.

“In St. Louis, we been rockin’ with Ed Hardy way back then. I’m excited to get to work with one of my favorite brands, plus we snapped on every piece! My personal favorite one is…all of em,” says Sexyy Red. “If you f*ck with Big Sexyy, be sure to shop our collab, period – and thank you for supporting me and my kids!”

“Like Sexyy said, we all grew up on Ed Hardy,” says John Levy, Creative Director of Ed Hardy Swim. “Whether you’re in St. Louis or Los Angeles, Ed Hardy has been a shared experience that transcends location. Sexyy Red is unapologetically herself and exudes artistic individuality. Her bold energy and fearless attitude perfectly align with Ed Hardy’s past and future making this collaboration a natural fusion for us.”

Sexyy Red’s new collaboration with Ed Hardy arrives as the rising rap icon concludes her “Sexyy Red 4 President Tour.” Featuring multiple sold out dates, the tour was the biggest event in hip-hop over the summer, welcoming A-List special guests, including Kodak Black for multiple dates, Gucci Mane, Lil Durk, Boosie Badazz, and YTB Fatt in her home town of St. Louis, and Ice Spice and Cash Cobain in New York City. The “Sexyy 4 President Tour” also featured supporting performances from BossMan Dlow, HUNXHO, Loe Shimmy, and Blakeiana. Topping the bill each night, Sexyy performed a complement of hits and fan-favorites from her new album In Sexyy We Trust and her 2023 breakout album Hood Hottest Princess.

Sexyy is tearing up 2024 with her Summer ’24 album In Sexyy We Trust, which features hit singles “Get It Sexyy” and “U My Everything” ft. Drake. Filled with engaging anthems that showcase her raw lyrics and memorable choruses, the new mixtape furthers the St. Louis native’s mission to #MakeAmericaSexyyAgain. Executive-produced by Tay Keith and Drumatized, In Sexyy We Trust, the follow-up to 2023’s breakout Hood Hottest Princess, peaked at #17 on the Billboard 200, and has spent 11 weeks on the chart. “Get It Sexyy” is one of the year’s biggest rap hits, peaking at #20 on the Billboard Hot 100 and recently earning a GOLD certification from the RIAA. Most recently, Sexyy shared “U Know What To Do” and “Clouted Up,” two fiery new singles.

Sexyy has been racking up awards and accolades as she continues her rise through the music scene. Last month, she received three nominations at the 2024 BET Hip-Hop Awards, for “Best Breakthrough Hip-Hop Artist,” “Album of the Year” (In Sexyy We Trust), and “Song of the Year” (“Get It Sexyy”). These nods came hot on the heels of Sexyy’s two nominations at the MTV Video Music Awards, for “Best Hip-Hop Video” and “Best Collaboration” for her contributions to Drake’s “Rich Baby Daddy,” which also features SZA, and her 5 BET Award nominations, including nominations for “Best Female Hip-Hop Artist” and “Best New Artist. She stole the show at the BET Awards ceremony for the second-straight year with her charismatic, and very presidential performance of “Get It Sexyy” and “U My Everything.”

After selling out her nationwide tour in 2023, reaching her highest Hot 100 peaks yet in 2024, earning multiple major award nominations over the summer, creating her own Lip Gloss line available soon, and collaborating with Ed Hardy, Sexyy is entering a new phase of her career. Stay tuned for much more from the rising superstar in the near future. Get it, Sexyy!

Buy the Ed Hardy x Sexyy Red collection HERE (available now, while supplies last!): https://edhardyswim.com

View photos of Sexyy in her new Ed Hardy HERE (Photos by Sansho Scott)

Stream “U Kno What To Do” and “Clouted Up”: https://openshift.lnk.to/ukwtd

Stream In Sexyy We Trust: https://openshift.lnk.to/InSexyyWeTrust

Watch “Get It Sexyy”: https://www.youtube.com/watch?v=hUE6Haw_3zg

The Background:

About Sexyy Red:
Sexyy Red’s raunchy, in-your-face style taps into a strain of hilarious and animated rap the game has been missing since the heyday of Gucci Mane. But don’t get it twisted – as the main creative force of her own songs, lyrics, and videos, her music is only ever 100% Sexyy.

Sexyy broke out in full force in Summer 2023, with her album Hood Hottest Princess garnering rapturous acclaim and singles like “SkeeYee” and “Pound Town” dominating the airwaves and climbing Billboard charts. Later that year, Sexyy connected with Drake and SZA for “Rich Baby Daddy,” scoring her first top ten Billboard hit. Sexyy kept the momentum going into 2024 with “Get It Sexyy,” which peaked at #20 on the Hot 100, earned a GOLD certification from the RIAA, and became her biggest solo hit, and with the hard-hitting album In Sexyy We Trust.

This is just the start of a thrilling career for Sexyy Red, who called every shot she made since high school — including the success of her latest single. Don’t try to predict where she’s going next; Sexyy Red will tell you herself.

About Ed Hardy:
Ed Hardy, founded in 2004 by legendary tattoo artist Don Ed Hardy, is an iconic American fashion brand recognized for its bold, tattoo-inspired designs. Merging street culture with high fashion, Ed Hardy offers a wide range of apparel and accessories that embody rebellious self-expression and artistic individuality. With vibrant graphics and a fearless aesthetic, the brand has become a pop culture phenomenon, appealing to trendsetters and celebrities worldwide. Rooted in Los Angeles, Ed Hardy continues to push the boundaries of contemporary fashion with its distinctive, edgy style.

Please contact Michelle or T’Keyah for more info.

310babii Lights It Up With Party-Starting New Project 310degrees ft. Luh Tyler, Saweetie, Money Man & More

Go to Post

10.4.2024

310babii Turns Up the Heat with New Album 310degrees, Out Now via HIGH IQ / EMPIRE

The 18-Year-Old Inglewood Prodigy Recruits Luh Tyler, Saweetie, Money Man, and More for a Party-Starting New Set

Home to Viral Singles Like “raise your hips” and “pink whitney,” the Rising Superstar’s New Album is a Relentless 13-Pack of West Coast Bangers, With Production From Bankroll, Pilgrim, Diego Ave, TRGC & more

Critical Praise:

2024 Spotify Artist to Watch

“How 310babii Danced His Way Up the Hot 100 With ‘Soak City (Do It)’” – Billboard

“As the West Coast continues to bask in their summer on top, 310babii is keeping the hits coming.” – Billboard

“24 Rappers To Watch in 2024…effortless creativity is what makes him so exciting” – Complex

“310babii has achieved platinum-selling status at just 18 years old, while successfully graduating high school…310babii’s innovative spirit shines through in his distinctive visuals” – GRAMMY.com

The Announcement:

After leaving high school with a diploma, a bankroll, and a Platinum plaque, L.A.’s 310babii is on a mission to show the world he’s the man in his city. Turning up the heat with a relentless set of bangers, the 18-year-old rapper shares 310degrees, illustrating the high-flying life of a young boss. With help from L.A. sound architects including Bankroll Got It, Pilgrim, Diego Ave, TRGC, and more, 310babii keeps the temperature high across the album’s 13 tracks, offering high-tempo heaters purpose-built to rock the club. Now free from his studies and able to pursue his career full time, 310babii revels in the spoils of rap stardom. Money, cars, clothes, girls–all of these things come easily to him, but 310babii never loses his cool, navigating the high life with a wisdom beyond his years.

The young Inglewood native’s second album of the year, 310degrees is home to multiple viral singles, including both versions of “rock your hips,”: one featuring Saweetie, and another with fellow L.A. heavy-hitters OhGeesy and BlueBucksClan. “rock your hips” went viral on TikTok, reaching #6 on Billboard’s TikTok Top 50 and racking up over 100k video creations (along with 2.5 million combined YouTube views), and is currently #19 on the Rhythmic radio airplay chart. “rock your hips” was the Inglewood native’s second viral hit of the summer, following the dancefloor-filling “pink whitney,” which peaked at #26 on the TikTok x Billboard chart. Also on the tracklist is “forward back,” a bass-heavy, Bankroll Got It-produced banger that earned a spot on the soundtrack for NBA2k25.

The rest of 310degrees builds on those fiery anthems, showcasing the artist’s mastery of the West Coast party anthem, and adding some new flavors to his style. “lock easy” connects 310babii with Milwaukee diva Lakeyah for a piano-led L.A. anthem–the two rappers display a crackling chemistry over thumping 808s and silky violins. Songs like recent single “that’s it” and anthemic opening track “7 days a week” combine apocalyptic club beats with cucumber cool flexes that both marvel at how far he’s come in such a short time and seem completely unsurprised: “B*tch, I’m locked in/It ain’t no joke/Got seven days a week, n**** we ain’t goin broke.”

If the album’s first half is meant for the club, the second half is targeted towards breezy drives down tree-lined boulevards. 310 teams up with fellow teenaged wunderkind Luh Tyler on “stuck in my ways,” which mixes propulsive percussion with shimmering DX7 chords conjuring a neon-lit L.A. night. Toronto’s Roy Woods joins 310 for the sultry “pick it up,” adding a welcome dose of melody that complements the rapper’s calm demeanor. 310babii treats fans to a sequel to his fan-favorite single “The Hills”: on “The Hills II” the young artist reflects on how what was once aspirational is now his day-to-day lifestyle. Featuring additional appearances from Money Man and Yatta Bandz, 310degrees is available everywhere via HIGH IQ / EMPIRE.

310degrees capitalizes on the momentum that started last year when 310babii released his chart-topping hit “Soak City (Do It),” the biggest West Coast rap song of 2023. “Soak City” solidified the then 17-year-old artist as the hottest young hitmaker on his coast–while still taking classes every day as a high school senior. The piano-laden anthem dominated late-summer 2023 and had a major shelf life, spending 19 weeks on the Billboard Hot 100 (#53 peak), and simultaneously topping Urban and Rhythmic radio airplay charts for two weeks. 310babii’s momentum carried into 2024, when he was named an artist to watch in 2024 by Complex and Spotify, named an L.A. Rapper To Watch by GRAMMY.com, and released nights and weekends, a February 2024 project that commented on his double life as student and budding star. 310babii performed “Soak City” at a series of high profile events, including Coachella, Rolling Loud California (in his hometown of Inglewood), NBA’s All-Star Weekend, the BET Awards Pre-Show, and most recently, at Kendrick Lamar’s famous “The Pop Out: Ken & Friends,” during Mustard’s DJ set.

With 300 million streams to date and his high school career in the rearview, 310babii starts a new chapter with 310degrees. Sit back and watch as he continues to make all the right moves.

Stream 310degrees: https://music.empi.re/310degrees

310degrees tracklist:

7 days a week
look easy (ft. Lakeyah)
raise your hands
that’s it
pink whitney
rock your hips (ft. OhGeesy & BlueBucksClan)
do it right (ft. Money Man)
forward back
pick it up (ft. Roy Woods)
the hills II
stuck in my ways (ft. Luh Tyler)
she wants (ft, yatta bandz)
rock your hips (w/ Saweetie)

Photo credit: Pico Shaw

Please contact Michelle, Kevin, or Chris for more info.

The Background:

During the same weeks he graduated high school, 310babii earned his first platinum plaque. The certification came for “Soak City (Do It),” a song that 310 performed during the Kenny & Friends Pop Event in June. “Every artist has their recipe, and my method of success has been dominating TikTok and social media.” After a consistent handful of seven-figure songs, including “Soak City” and 2024’s “Rock Ya Hips,” 310 is diversifying. His new video single, “Pink Whitney,” applies a winning formula for party anthems and brings that energy to the club.

310babii’s journey began in junior high school. His youthful enthusiasm has always complemented the thought and wisdom of an old soul. In 2023, a single—”Soak City (Do It),” snowballed into a worldwide anthem. A companion dance fueled TikTok and spawned video edits and a remix with OhGeesy and BlueBucksClan. As 310babii’s hit propelled to 20 million music video views, the song reached #1 on the Rhythmic and Rap charts for two consecutive weeks, and spent 19 weeks on the Hot 100. In the weeks and months that followed, he doubled back with a star-studded debut Nights And Weekends, and found more success. 310 has appeared onstage at Coachella, performed sets at Rolling Loud on both sides of the Atlantic, and sold out a hometown show at The Novo. The industry is taking notice, as 310babii made Billboard’s “21 Under 21” list and was named Spotify’s “Most Necessary Artist to Watch 2024” as the DSP crowned him “the voice of a new generation.”

DaeMoney Pays No Mind To The Critics On “F*CK SLAE” Video Single

Go to Post

10.4.2024

Video: DaeMoney – “F*CK SLAE”

The World Tour Mafia Emcee Shows Off the Lyrical Prowess That’s Earned Him the Respect of Detroit’s Finest In a Dark Yet Atmospheric New Single From the Upcoming The Godson, Coming This Fall via EMPIRE

Critical Praise:

“Collaborations between DaeMoney and Babyface Ray have the kind of consistent excellence you could set your watch to — as long as it’s a Rolex, or better.” – The FADER

“…with his sharp storytelling and lethargic flow, DaeMoney seems likely to secure a spot in hip-hop’s most competitive scene.” – Pitchfork

The Video:

A respected young voice in the Detroit scene, DaeMoney is ready to make his mark on his city and beyond. Today, the World Tour Mafia rapper shares “F*CK SLAE,” a new single and music video from his upcoming The Godson. Spitting over angelic synths and driving Michigan drums, the 23-year-old rapper showcases his talent for wordplay and flexes that’ll make you think twice: “By myself like Tom Hanks, but it’s syrup off the coconut / F*ck the b*tch she hate the most, now I’m over her / Always win like I’m Tom Brady, critics over sl*ts / Top of the city in every city, they can’t overlook me.” In the “F*CK SLAE” video, directed by Shot By AdamKG, DaeMoney makes himself at home in a gothic mansion that fits the track’s gritty yet opulent aesthetic, rapping at a dinner table surrounded by over-the-top chandeliers, glistening candelabras, and more.

“F*CK SLAE” continues DaeMoney’s 2024 hot streak, following up last month’s “King of the Hill” and further establishing him as one of the most promising artists in a bustling Michigan rap scene. As a member of World Tour Mafia, along with associates Scoob, Milt, Money Miles, and Solid, Dae put an insular spin on the Detroit sound, keeping the hard-hitting drums and slick punchlines, while adding a narcotic flow and incorporating dark sonics to better suit a head-nodding headphones experience. After emerging in the rap scene in 2020 with the first Slae Season tape, produced in full by Detroit sound architect Top$ide, Dae reconnected with his father, and through him, met Babyface Ray, who Dae was surprised to find was his blood uncle. Since then, Dae and Ray have been frequent collaborators, earning praise from The FADER for their “consistent excellence.” Dae’s heady style earned him co-signs from kindred spirits like Veeze and LUCKI, who joined him on his cult hit, “Gta” in 2021. He further burnished his reputation in his city with his Slae Season series of mixtapes, including Slae Season 3, featuring “Who Is That” ft. LUCKI, Veeze & Babyface Ray, which has nearly 10 million streams on Spotify.

Earlier this year, DaeMoney shared Rockstar Lifestyle 2, a mixtape which earned positive notices from The FADER. In contrast to the darker hued Slae Season tapes, Rockstar Lifestyle 2 is more celebratory and aspirational, with brighter beats and a wider complement of guests. LUCKI, Veeze, and Babyface Ray return for guest spots (the latter on local hit “Earned It“), while Dae also welcomes Karrahbooo and BabyTron for fun-loving team-ups.

With The Godson, DaeMoney returns to his mafia roots, establishing himself as a kingpin of Detroit’s new generation. Stay tuned for much more.

Watch “F*CK SLAE”: https://www.youtube.com/watch?v=TAwZzoZYD5Q

Stream “F*CK SLAE”: https://music.empi.re/fuckslae

Photo credit: Lestyn Park

Please contact Michelle or Annjie for more info.

Sexy Drill Pioneer Chow Lee Shares His Laundry List of “addys!” in New ‘Sex Drive’ Video

Go to Post

10.3.2024

Video: Chow Lee – “addys!”

Sexy Drill’s Greatest Entertainer Earns His Status In The Charli XCX-Sampling Anthem From His Critically-Acclaimed Album Sex Drive

Critical Praise:

“Meet the Artists Taking New York Drill in a New Direction” – Rolling Stone

“His new album, Sex Drive, arrives amid a surge of sexy drill, but while artists like wolfacejoeyy and Baby Osama have brought the sound into new territories, Lee remains the genre’s greatest entertainer.” – Pitchfork

“Chow Lee, one of the torchbearers of the sexy drill sound that has taken over the Empire State this year.” – Billboard

“It’s not just his pen that’s sharpened: Sex Drive finds Chow firmly in the pocket, teasing out stop-start meters across a startling breadth of instrumentals.” – The FADER

“He fully leans into the sexy drill version of Allen Iverson, who infamously dismissed practice in his classic press conference in the early 2000s. Chow’s constant teeth-sucking on the track is also fitting for the level of pretentiousness he conveys on the track. ‘Practice!’ is great.” – VIBE

“…we consider them pioneers of this sexy drill sound.” – HotNewHipHop

The Album:

Never ashamed to share his most out-of-pocket thoughts through music, Chow Lee paved the way for the buzzing sexy drill scene in NYC. Hot off the release of his new Magnum opus Sex Drive, the Long Island native shares the video for “addys!,” a highlight track from the project. The club-friendly track finds Chow sharing a glimpse into his hedonistic world, boasting about his endless list of addresses and openness to girls of all kinds over sparkling instrumentals and maximalist production: “And sometimes I want a model / Only ’cause I want her shaped like a bottle / And sometimes I want a slim ting / Sometimes I want a cougar, f*ck another n****a b*tch on a swing ting.” In the video, directed by Whipalo, Chow brings his NSFW lyrics to life, surrounded by a huge group of girls who sing his praises in a dimly lit club.

“addys!” is a highlight track from Chow Lee’s critically-acclaimed project Sex Drive. Praised by outlets like Pitchfork, Billboard, The FADER, XXL, and more, the album affirms Chow’s position as leader of the sexy drill scene. Highlight tracks include the ethereal and bothered “cinderbella!,” the cinematic and tone-setting opening track “advance w her” (produced by Cash Cobain), and the Caribbean-inflected “tequila Vacay!” ft. Roy Woods. Sex Drive is also home to Chow’s recent series of viral singles, including “swag it!,” which earned a remix featuring Flo Milli, and “ms. Beautiful v,” which generated millions of streams, went viral on TikTok (30k creations), and placed on the Top 25: New York City chart on Apple Music, along with Cash Cobain-produced singles “act bad twin” ft. Bay Swag & Cash Cobain and the Allen Iverson-referencing “practice!” With additional features from Anycia, AJ Tracey, Sleepy Hallow, and more, Sex Drive is available on all platforms now via EMPIRE.

Sex Drive is the proper follow-up to Chow’s super sexy 2023 album Hours After The Club, an addictive listen, radiating with the seductive charm that inspired Pitchfork to affectionately call Chow Lee the “horniest rapper out.” Hours After The Club is chock full of infectious melodies, as Chow’s natural bravado makes every X-rated flex feel natural. Both albums continue the momentum from 2022 album 2 Sexy 2 Slizzy, Chow’s totemic collaboration with Cash Cobain that kickstarted the sexy drill movement. Earlier this year, Chow performed on the main stage at Rolling Loud California and performed his first-ever show in Austria during Rolling Loud Europe, and will return later this year to Rolling Loud Miami.

Stay tuned for much more from Chow as he continues to establish himself as the most eligible bachelor in the rap game.

Watch “addys!”: https://www.youtube.com/watch?v=MD1bDXQ_hDk

Stream Sex Drive: https://music.empi.re/sexdrive

Sex Drive tracklist:

advance w her!
addys!
practice!
i’m not really spiritual! (ft. AJ Tracey)
ms. beautiful v!
GMT
settings!
u got fans!
tequila Vacay! (ft. Roy Woods)
LSD
48!
cinderbella!
bangbang!
sleepy & sheff (ft. Sleepy Hallow & Cash Cobain)
act bad twin! (ft. Cash Cobain & Bay Swag)
get back! (ft. Anycia)
swag it (remix) (ft. Flo Milli)
swag it!
skeleTONS

Photo credit: @mikecilantro_

Please contact Michelle or Chris for more info.

The Background:

Chow Lee is on a mission to become the next King of New York. He made major moves in the city’s rap scene with 2 SLIZZY 2 SEXY, his 2022 collaborative project with Cash Cobain. Praised by Pitchfork and Rolling Stone, and earning “Best of 2022” distinction from UPROXX, The FADER, and more, 2 SLIZZY 2 SEXY combined the sample-heavy sound of the Bronx with the hard-hitting dance beats from New Jersey to change the face of the NYC drill scene. 2 SLIZZY 2 SEXY highlight “Vacant” was recently named the 73rd Best East Coast Rap Song of All Time by Rolling Stone. Chow recently reconnected with Cash on the sexy drill anthem “Rump,” plus the Nelly-sampling “Not No Xanax 2” from Cash’s new album, and joined Wolfacejoeyy and Cash on the Pitchfork-approved “Weekend,” and released the fiery Hours After The Club anthem in July 2023.

Now, with buzzing singles like “swag it!” and “Ms. Beautiful V,” the Long Island native is primed to take his sexy drill sound maintream. Stay tuned for more.

Links:

“addys!”: https://www.youtube.com/watch?v=MD1bDXQ_hDk

END

– Variety

About Fuerza Regida
Fuerza Regida is riding high as one of the hottest acts in Latin Music, a status reflected by their eight nominations at 2024 Billboard Latin Music Awards, including “Artist of the Year” and “Top Latin Album of the Year.” Fuerza’s LBBMA nominations come on the heels of a monstrously successful year, in which they generated billions of streams, released three projects that reached the top two of Billboard’s Hot Latin Albums chart, and notched seven hits on the Billboard Hot 100, including two Top 40 hits. Their October 2023 album, Pa Las Baby’s Y Belikeada, which reached at #1 on the Billboard Latin Albums chart, and debuted at #14 on the Billboard 200, behind 53 million on-demand streams during its opening week, the third-largest opening total for a regional Mexican album to date. Singles “HARLEY QUINN” and “Tu Namé” reached #2 on Billboard’s Hot Latin Songs chart.

Most recently, Fuerza Regida shared their new album Pero No Te Enamores, which translates to “but don’t fall in love,” catapulting their corridos from the barrio to the club. Inventing the new genre “Jersey corridos,” the new album features production from well-known sound architects, including Gordo (fka Carnage) and Synthetic (Lil Uzi Vert’s “Just Wanna Rock”), who help JOP and the rest of the group to get out of their comfort zone and create something new. Featuring guest spots from Maluma, Major Lazer, Alok, Gordo, Afrojack, and Bellakath, Pero No Te Enamores is available to stream everywhere via Rancho Humilde/Street Mob Records/Sony Music Latin.

PNTE was a major success at release, peaking at #1 on Apple Music’s All-Genre Albums Chart within 24 hours. During its opening week, the album made a major impact on the Billboard charts, landing at #2 on Billboard’s Top Latin Albums Chart and at #23 on the Billboard 200, and placing 8 new songs on Billboard’s Hot Latin Songs chart, led by “NEL,” which also placed at #91 on the Billboard Hot 100. Three songs from the album landed on the Hot Dance/Electronic Songs chart: “SOFIA” ft. Major Lazer & Alok (#20), “KYLIE” (#23) and “FVCK” ft. Afrojack (#30). Now, six weeks into its run, PNTE holds steady at #6 on Billboard’s Top Latin Albums chart, and “NEL” continues to chart on the Billboard Hot 100 (#82 this week, after peaking at #73 so far).

Fuerza Regida is currently on the road, performing the “Pero No Te Enamores Tour.” In August, Fuerza Regida headlined Baja Beach Fest, performing an exhilarating set on the shores of the Pacific Ocean. The “Pero No Te Enamores Tour” continues following sold out shows in Anaheim and Palm Desert last week, with dates all over the U.S. West Coast and Southwest, and several in Mexico.

Stream Pero No Te Enamores HERE
All Pero No Te Enamores press assets HERE
Read more information about PNTE HERE
Buy tickets to future Fuerza Regida shows HERE

Fuerza Regida’s 2024 Billboard Latin Music Award Nominations
- Artist of the Year
- Top Latin Album of the Year (Pa Las Baby’s Y Belikeada)
- Regional Mexican Album of the Year (Pa Las Baby’s Y Belikeada)
- Hot Latin Song of the Year, Vocal Event (“HARLEY QUINN” – Fuerza Regida ft. Marshmello)
- Streaming Song of the Year (“Que Onda” – Fuerza Regida, Chino Pacas, Calle 24)
- Top Latin Albums Artist of the Year, Duo or Group
- Hot Latin Singles Artist of the Year, Duo or Group
- Regional Mexican Artist of the Year, Duo or Group
- Songwriter of the Year (JOP)
- Producer of the Year (JOP)
- Publisher of the Year (Street Mob Publishing, BMI)
Stream Dolido Pero No Arrepentido: spotify | apple

Stream Pa Las Baby’s Y Belikeada: spotify | appleContact:

For Fuerza Regida, please contact:
Kerry Harrison, Audible Treats

Press Portal:
To apply for media credentials for concert coverage:
livenation.com/pressrequests

Links:

official site | instagram | facebook | tiktok | youtube | spotify | apple

Jesús Ortiz Paz: instagram
Moises Lopez: instagram
Khrys Ramos: instagram
Pelon Garcia: instagram
Samuelon Jaimez: instagram

“Secreto Victoria”: https://youtu.be/m2KrcQIAoew

“Nel”: https://youtu.be/fZcrCrHnYBw?si=YYRO0dQewAj8g18Q

Pero No Te Enamores: https://fuerzaregida.lnk.to/PERO_NO_TE_ENAMORES

Dolido Pero No Arrepentido: spotify | apple

“CRAZYZ”: https://www.youtube.com/watch?v=EX5WEmTCcgA

Pa Las Baby’s Y Belikeada: spotify | apple

Buy tickets for Fuerza’s “Pero No Te Enamores” Tour HERE
' data-instagram='' >
10.03.2024
Fuerza Regida Announces 11/2 Don’t Fall In Love Fest, Featuring Fuerza, Lil Baby, Kodak Black, Sexyy Red, Chino Pacas, and More

Press Release

Fuerza Regida Announces 11/2 Don’t Fall In Love Fest, Featuring Fuerza, Lil Baby, Kodak Black, Sexyy Red, Chino Pacas, and More

Go to Post

10.3.2024

Fuerza Regida Announces “Don’t Fall In Love Fest,” a New Music Festival in Their Hometown of San Bernardino, CA, Featuring the Band’s First Hometown Performance Since 2018

Headlined by Fuerza, Lil Baby, and a Legendary Act To Be Announced, Don’t Fall In Love Fest Features a Stacked Lineup of Hip-Hop and Latin Stars of the Past and Present

Don’t Fall In Love Fest Launches on November 2nd at NOS Event Center in San Bernardino; Tickets Are Available on Friday October 4th

Named After the Superstar Mexican Music Group’s Billboard-Charting Album, Pero No Te Enamores, Don’t Fall In Love Fest Seeks to Bring Joy and Hope to the Citizens of the Group’s Hometown

The Two-Stage All-Ages Fest Brings Contemporary Rap & Latin Stars, Like Lil Baby, Kodak Black, Sexyy Red, Luis Conriquez, Chino Pacas, and Xavi, Along With Legends From Both Genres, Like Bone Thugs-N-Harmony, Too $hort, and Los Rieleros Del Norte

The Announcement:

Fuerza Regida have established themselves as one of Mexican music’s most popular acts and local legends in their native Southern California. Returning to where it all started and determined to give the community an experience to remember, the Mexican music superstars announce the inaugural Don’t Fall In Love Fest, a single-day music festival in their hometown of San Bernardino, California.

“I wanted to do something big for San Bernardino,” says JOP. “I’m bringing hope to the city with this festival.”

Tickets for Don’t Fall In Love Fest are available HERE on Friday, October 4th at 2:00pm PST.

As the event’s gregarious hosts, Fuerza brings a lineup that appeals to all demographics in their Inland Empire hometown. Lil Baby joins the group as the festival’s second headliner, leading a group of rap stars that includes Kodak Black and Sexyy Red. Fans of the new wave of Mexican music can see stars like Luis R Conriquez and Xavi, plus Fuerza Regida’s own Street Mob signees, Chino Pacas and Clave Especial. The festival’s second stage will be a “Legends” stage, featuring legacy artists whose names still make waves in the industry. Featured on the “Legends” stage are rap legends Bone Thugs-N-Harmony and Too $hort, Latin American rap veterans Baby Bash and Lil Rob, and Mexican music legends like norteño-sax group Los Rieleros Del Norte and Technobanda pioneers Mi Banda El Mexicano. Stay tuned next week, October 7th, for the announcement of the heavy-hitting second stage headliner.

Find more information about Don’t Fall In Love Fest at the official website, and follow the fest on Instagram HERE

Critical Praise:

WINNER: 2023 Billboard Music Awards (“Top Duo/Group”; “Top Latin Duo/Group”)

“Shakira and Fuerza Regida defend the working class and tell off bad bosses everywhere in the new music video for their joint single ‘El Jefe,’ or ‘The Boss.'” – Variety

Stream Pero No Te Enamores HERE
All Pero No Te Enamores press assets HERE
Read more information about PNTE HERE
Buy tickets to future Fuerza Regida shows HERE

Fuerza Regida’s 2024 Billboard Latin Music Award Nominations

Artist of the Year
Top Latin Album of the Year (Pa Las Baby’s Y Belikeada)
Regional Mexican Album of the Year (Pa Las Baby’s Y Belikeada)
Hot Latin Song of the Year, Vocal Event (“HARLEY QUINN” – Fuerza Regida ft. Marshmello)
Streaming Song of the Year (“Que Onda” – Fuerza Regida, Chino Pacas, Calle 24)
Top Latin Albums Artist of the Year, Duo or Group
Hot Latin Singles Artist of the Year, Duo or Group
Regional Mexican Artist of the Year, Duo or Group
Songwriter of the Year (JOP)
Producer of the Year (JOP)
Publisher of the Year (Street Mob Publishing, BMI)

Stream Dolido Pero No Arrepentido: spotify | apple

Stream Pa Las Baby’s Y Belikeada: spotify | appleContact:

For Fuerza Regida, please contact:
Kerry Harrison, Audible Treats

Press Portal:
To apply for media credentials for concert coverage:
livenation.com/pressrequests

Sexyy Red Stages a Space Battle of the Sexes in “U Know What To Do” Video

Go to Post

10.3.2024

Video: Sexyy Red – “U Know What To Do“

As She Wraps Her Star-Studded Successful “Sexyy Red 4 President Tour,” the St. Louis Star Reaches Astronaut Status in the Space Age Video for Her Latest Single

Critical Praise:

“Sexyy Red Is in Her Own League, and She Knows It…The St. Louis rapper is quickly becoming the hottest thing in hip-hop, all while just being herself.” – Rolling Stone

The Video:

Sexyy Red‘s career blasted off with some of the decade’s hottest singles, but she still has astronomical aspirations. The St. Louis rapper ascends past the stratosphere in her new video for “U Know What To Do.“ Released as part of a double-single with “Clouted Up,” the Mac Fly-produced “U Know What To Do” finds Sexyy working a sing-song flow over sci-fi synths. Harkening back to an era when seemingly every R&B and rap song had a space age video, Sexyy relishes in her astronaut status, touting her new line of Sexyy Gloss lip gloss and her forthcoming partnership with Ed Hardy as she launches a battle of the sexes featuring lasers and suggestive starships.

The video for “U Know What To Do” arrives as the rising rap icon wraps up her “Sexyy Red 4 President Tour.” Featuring multiple sold out dates, the tour was the biggest event in hip-hop over the summer, welcoming A-List special guests, including Kodak Black for multiple dates, Gucci Mane, Lil Durk, Boosie Badazz, and YTB Fatt in her home town of St. Louis, and Ice Spice and Cash Cobain in New York City. The “Sexyy Red 4 President Tour” also featured supporting performances from BossMan Dlow, HUNXHO, Loe Shimmy, and Blakeiana. Topping the bill each night, Sexyy performed a complement of hits and fan-favorites from her new album In Sexyy We Trust and her 2023 breakout album Hood Hottest Princess.

Sexyy is tearing up 2024 with her Summer ’24 album In Sexyy We Trust, which features hit singles “Get It Sexyy,” one of the year’s biggest rap hits, peaking at #20 on the Billboard Hot 100 and recently earning a GOLD certification from the RIAA, and “U My Everything” ft. Drake. Executive-produced by Tay Keith and Drumatized, In Sexyy We Trust, the follow-up to 2023’s breakout Hood Hottest Princess, peaked at #17 on the Billboard 200, and has spent 11 weeks on the chart. Last month, Sexyy Red received three nominations at the 2024 BET Hip-Hop Awards, for “Best Breakthrough Hip-Hop Artist,” “Album of the Year” (In Sexyy We Trust), and “Song of the Year” (“Get It Sexyy”).

After selling out her nationwide tour in 2023, reaching her highest Hot 100 peaks yet in 2024, earning multiple major award nominations over the summer, and creating her own Lip Gloss line available soon, Sexyy proves there’s no one better positioned for the November ballot than her. Get it, Sexyy!

Watch “U Kno What To Do”: https://www.youtube.com/watch?v=-6npSGLH3Xk

Stream “U Kno What To Do” and “Clouted Up”: https://openshift.lnk.to/ukwtd

Tickets for the “Sexyy Red 4 President Tour” are available at Sexyy4President.com.

Stream In Sexyy We Trust: https://openshift.lnk.to/InSexyyWeTrust

In Sexyy We Trust tracklist:

Tim Talking
She’s Back
Boss Me Up (Prod. by Tay Keith)
U My Everything ft. DRAKE
Ova Bad (Prod. by Tay Keith)
Get It Sexyy (Prod. by Tay Keith)
Fake Jammin’
Outside ft. Mike WiLL Made-It
Sexyy Love Money ft. VonOff1700
Sport
TTG (Go) (Prod. by Tay Keith)
Lick Me ft. Lil Baby
Awesome Jawsome (Prod. by Tay Keith)
It’s My Birthday

Photo Credit: Chris Allmeid

Please contact Michelle or T’Keyah for more info.

Quezz Ruthless Hits The “Jackpot” In New Video from ‘Y.N.S.’ Mixtape

Go to Post

10.2.2024

Video: Quezz Ruthless – “Jackpot”

The Rapidly Rising Memphis Rapper Plays His Cards Right In The New Video Highlight From Y.N.S.

The Video:

A self-proclaimed “wild child,” Memphis’ Quezz Ruthless raps with no inhibitions. Today, he shares the video for “Jackpot,” a highlight track from his recent mixtape Y.N.S. “Jackpot” find Quezz feeling untouchable, unleashing his tumbling flow to spit threatening bars: “Imma hit a n****a close range, ain’t no way I can miss / In a Scat Pack, dodgin’ pot holes, and I’m watchin’ for the narcos / Still tryna catch an opp n****a / Spot ‘em, out ‘em, hit ‘em with the fully, feelin’ like I just hit the lotto.” In the video, complete with vibrant color filters and trippy visual effects, Quezz hangs with his crew at his house, counting his cash and plotting his next moves.

“Jackpot” is a highlight track from Quezz Ruthless’ recent mixtape, Y.N.S and follows up the video for “N**** Show Us.” The Grim Reaper Gang rapper’s bars reflect his “Ruthless” artist name, showing no remorse for anyone who might cause an obstacle to his inevitable rise. Short for Yung N**** Sh*t, the tape was created in honor of Quezz Ruthless’s brother and biggest inspiration: the late Big Scarr. Y.N.S. hosts “Big Scarr Flow Part 2,” in which Quezz channels the style of his older brother to get off some of his toughest bars to date: “How you a ape but you scared of Gorillas/I walk around with your stash in my denims/B*tch, I’m the big dog, I’m king of the kennel,” he spits. The tape’s final track, “Ain’t Stoppin‘,” produced by GRAMMY-nominated production duo The Trillionaires, features a posthumous verse from Scarr himself, as Quezz resolves to never stop paying tribute to his brother’s memory.

Quezz Ruthless is one of the most exciting young rappers in the bustling Memphis rap scene. He first gained notoriety with his guest spot on Big Scarr’s “MJ,” which has over 85 million global streams. Quezz built a cult following in Memphis with his 2023 mixtape, Wild Child, which has over 10 million streams. The rapper’s catalog generates over 200k on-demand streams per week across platforms.

With Y.N.S. out now and much further to rise, Quezz Ruthless looks to honor his brother’s memory by going as hard as he can. Stay tuned for much more.

Watch “Jackpot”: https://www.youtube.com/watch?v=M_bqkIeDjig

Stream Y.N.S.: https://connect.ffm.to/quezzruthlessyns

Y.N.S. tracklist:

Y.N.S.
N**** Show Us
N.W.A.
Big Scarr Flow Part 2
Smiling ft. BlocBoy JB
Russian Drac
F*** Everybody
War Time
Jakpot
Bait Em In
Ain’t Stoppin ft. Big Scarr

Please contact Michelle or T’Keyah for more info.

310babii Reveals Tracklist for 10/4 ‘310degrees’ Album, ft. Luh Tyler, Saweetie, OhGeesy & More

Go to Post

10.2.2024

310babii Reveals Star-Studded Tracklist For New Album, 310degrees, Out October 4th via HIGH IQ/EMPIRE

The Inglewood Prodigy Recruits Saweetie, Luh Tyler, OhGeesy, Money Man, BlueBucksClan, and More for the Fiery Project

The 18-Year-Old Rapper’s Upcoming Album Arrives Hot On The Heels of His Nomination at the 2024 BET Hip-Hop Awards for “Best Breakthrough Hip-Hop Artist,” and Follows the Success of Viral Singles “rock your hips” and “pink whitney”

Critical Praise:

2024 Spotify Artist to Watch

“How 310babii Danced His Way Up the Hot 100 With ‘Soak City (Do It)’” – Billboard

“As the West Coast continues to bask in their summer on top, 310babii is keeping the hits coming.” – Billboard

“24 Rappers To Watch in 2024…effortless creativity is what makes him so exciting” – Complex

The Announcement:

Ever since he welcomed the world to “Soak City” in 2023, 18-year-old 310babii has been L.A.’s most exciting rising rap star. Today, the Inglewood native turns up the heat, sharing the tracklist for his next album, 310degrees. Spanning 13 tracks, the upcoming album features a collection of buzzing singles, including last week’s fiery club anthem “that’s it,” and adds guest appearances from fellow teen prodigy Luh Tyler, street savvy ATL native Money Man, Toronto melody master Roy Woods, Milwaukee-born diva Lakeyah, and many more. Coming hot on the heels of 310babii’s first-ever nomination at the BET Hip-Hop Awards, in the Best Breakthrough Hip-Hop Artist” category, 310degrees arrives on October 4th via HIGH IQ / EMPIRE and is now available for pre-save.

After earning his high school diploma and the Platinum plaque for his smash hit “Soak City” in June, 310babii had a torrid summer, marked by multiple viral singles. 310degrees is home to both versions of “rock your hips,”: one featuring Saweetie, and another with fellow L.A. heavy-hitters OhGeesy and BlueBucksClan. “rock your hips” went viral on TikTok, reaching #6 on Billboard’s TikTok Top 50 and racking up over 100k video creations (along with 2.5 million combined YouTube views), and is currently #19 on the Rhythmic radio airplay chart. “rock your hips” was the Inglewood native’s second viral hit of the summer, following the dancefloor-filling “pink whitney,” which peaked at #26 on the TikTok x Billboard chart. Also on the tracklist is “forward back,” a bass-heavy, Bankroll Got It-produced banger that earned a spot on the soundtrack for NBA2k25.

310babii broke out in a major way last year with his chart-topping hit “Soak City (Do It),” the biggest West Coast rap song of 2023, which solidified the then 17-year-old artist as the hottest young hitmaker on his coast–while still taking classes every day as a high school senior. The piano-laden anthem dominated late-summer 2023 and had a major shelf life, spending 19 weeks on the Billboard Hot 100 (#53 peak), and simultaneously topping Urban and Rhythmic radio airplay charts for two weeks. 310babii’s momentum carried into 2024, when he was named an artist to watch in 2024 by Complex and Spotify, named an L.A. Rapper To Watch by GRAMMY.com, and released nights and weekends, a February 2024 project that commented on his double life as student and budding star. 310babii performed “Soak City” at a series of high profile events, including Coachella, Rolling Loud California (in his hometown of Inglewood), NBA’s All-Star Weekend, the BET Awards Pre-Show, and most recently, at Kendrick Lamar’s famous “The Pop Out: Ken & Friends,” during Mustard’s DJ set.

With 300 million streams to date and his high school career in the rearview, 310babii is ready to start a new chapter with 310degrees. Sit back and watch as he continues to make all the right moves.

Pre-save 310degrees: https://music.empi.re/310degrees

310degrees tracklist:

7 days a week
look easy (ft. Lakeyah)
raise your hands
that’s it
pink whitney
rock your hips (ft. OhGeesy & BlueBucksClan)
do it right (ft. Money Man)
forward back
pick it up (ft. Roy Woods)
the hills II
stuck in my ways (ft. Luh Tyler)
she wants (ft, yatta bandz)
rock your hips (w/ Saweetie)

Photo credit: Pico Shaw

Please contact Michelle, Kevin, or Chris for more info.

The Background:

Pioneering Internet Radio Station dublab Celebrates 25th Anniversary, Reveals Carhartt WIP Collab

Go to Post

10.01.2024

dublab, L.A.’s Pioneering Internet Radio Station, Gathers Its Community for Vibrant Frogtown Event, Celebrating 25 Years of Broadcasting

Continuing Its 25th Anniversary Festivities, the Tastemaking Digital Platform Collaborates With Carhartt WIP on a New Collection

Hosted at Zebulon in L.A.’s Frogtown, dublab’s 25th Anniversary Event Reverberated With Great Music and a Vibrant Sense of Community the Station Created, Featuring Performances from DJs and Artists, Including Maral, Teebs, and The Koreatown Oddity, Plus Displays From Visual Artists

Operating at the Center of Its City’s Experimental Music Scene and Broadcasting Around the World, dublab

dublab x Carhartt WIP (view images HERE)
(Images by Zen)

Critical Praise:

“…the world’s best online radio station” – The Guardian

“Dublab came first…it’s great that you survived and keep giving air and space to emerging DJs and producers and artists” – BBC Radio’s Giles Petersen

The Rundown:

Los Angeles, CA – Over the past 25 years, dublab has grown from one of the first internet radio station to the beating heart of Los Angeles’s experimental music community, connecting artists and fans from all genres and medium under the banner of free creative expression. On Saturday, September 28th, dublab celebrated its 25th Anniversary, hosting a special event that brought together artists and fans of all ages for a night of dancing and discovery.

Hosted at Zebulon, in L.A.’s Frogtown, dublab’s 25th Anniversary celebration featured dozens of DJs, live performances, and visual artists, offering a multi-stage event that showcased the station’s homegrown talent. dublab divided the event into three zones–Stage, featuring live band and DJ performances; Dancefloor, hosting selectors who fostered a heady, club-like atmosphere; and Lounge, featuring a chiller atmosphere with downtempo and ambient electronic music. Among the performers were respected artists like Maral, Teebs, and The Koreatown Oddity, and guests from all corners of the L.A. music community filtered in throughout the evening. Check below for select photos of the event and view even more photos HERE

dublab’s anniversary festivities continue this week, as the community-supported radio platform announces a brand new co-branded merch collection created in collaboration with Carhartt WIP. Celebrating dublab’s 25th anniversary, the new collection blends dublab’s early internet aesthetic with Carhartt’s elevated work wear, equally suitable for indoor and outdoor exploits. The collection includes multiple crewneck and hooded sweatshirt designs, a long- and short-sleeved tee, a canvas tote bag, and a wheeled suitcase, called a “record trolley,” purpose-built for transporting vinyl. View images from the dublab x Carhartt WIP campaign HERE, and purchase items from the collection HERE

Earlier in the week, dublab hosted a live broadcast in collaboration with LAX (Los Angeles International Airport), which has been hosting “Luminaries of Light and Space,” a dynamic multimedia art installation curated by dublab, for the past two years. Transmitting live from Terminal 7 on September 25th and 26th, the program featured sets by Mark “Frosty” McNeil, one of dublab’s original founders, and Alejandro “Ale” Cohen, dublab Executive Director, as well as a multi-genre lineup of DJs, including journalist Jeff Weiss, selector/producer Darone Sassounian, multidisciplinary artist Sage Caswell, and others. Both broadcasts are available to stream HERE

As dublab turns 25, it continues to honor its history and legacy while looking towards the future, expanding its programs, deepening its commitment to the community and continuing to enrich Los Angeles and the world through its radio broadcasts, media production, events, public art projects and educational initiatives. The impact of dublab continues to grow and resonate throughout the globe, as stations like the UK’s NTS Radio and NYC’s The Lot Radio gain their own notoriety, and its quarter century celebration was a perfect way for the station veterans to celebrate their immense accomplishments, while preparing for even more to come.

Join dublab on Saturday October 5th as they kick off the next 25 years of broadcasting with DJs and dancing at PSSTUDIO in Downtown Los Angeles. Tickets and details can be found HERE

dublab continues its collaboration with Carhartt WIP and its 25th anniversary with celebrations in of Cologne, Barcelona, and Tokyo this fall.

Listen live to dublab HERE

Follow dublab on socials and read about recent initiatives HERE

Learn more about dublab HERE

Photos from dublab’s 25th Anniversary Celebration:

Photo credit: Sam Lee

Photo credit: Mary Nagakawa

Photo credit: Sam Lee

Please contact Michelle or Kevin for more info.

The Background:

About dublab
dublab was founded in Los Angeles in September 1999, by Mark “Frosty” McNeill and Jon Buck during the initial “dot-com” era and has been broadcasting ever since, setting a standard for online radio that persists to this day (current executive director Alejandro “Ale” Cohen was involved with the organization as a volunteer from the beginning, before formally joining the organization in 2007). Founded just one year after Google and two years before iTunes and the iPod debuted, the not-for-profit, listener-funded station presents over 180 radio shows, and hundreds of hours of unique programming per week, from selectors that range from prominent producers, renowned DJs, established artists, L.A. scenesters, and respected music critics and historians. The heart of dublab is that tight-knit community of artists and curators, who have turned the station into an epicenter for global experimental music.

Over the years, luminaries like Flying Lotus, Flea & John Frusciante, who performed a special set during the pandemic, and Four Tet have popped by to showcased their esoteric tastes. Notable among current and past resident DJs are Jimmy Tamborello of The Postal Service and DNTEL, producer/DJ Daedalus, jazz guitarist Jeff Parker, visionary experimental musician Maral, and drummer/composer/producer Photay, while past residents have included luminaries like Cut Chemist, jazz musician and Andre 3000 collaborator Carlos Niño, GODMODE founder Nick Sylvester, and many more.

Over its 25 years, dublab’s footprint has expanded considerably, starting satellite locations in Japan (Tokyo), Spain (Barcelona), Germany (Cologne), and Brazil (Sao Paulo). The organization’s ambitions have expanded beyond the digital airwaves, producing art exhibits, films, events, television, and community education projects. Earlier this year, dublab unveiled Nose Music, a limited edition set of ten custom-formulated fragrances and accompanying artwork, each inspired by the spirit and essence of a classic album.

As dublab turns 25, it continues to honor its history and legacy while looking towards the future, expanding its programs, deepening its commitment to the community and continuing to enrich Los Angeles and the world through its radio broadcasts, media production, events, public art projects and educational initiatives. The impact of dublab continues to grow and resonate throughout the globe, and its quarter century celebration is a way to celebrate just that.

Listen live to dublab HERE

Follow dublab on socials and read about recent initiatives HERE

Learn more about dublab HERE

Bktherula Enters the Warped World of “Adult Swim” in New Video

Go to Post

9.30.2024

BKTHERULA SHARES MULTI-DIMENSIONAL VIDEO FOR
“ADULT SWIM”

WATCH HERE
STREAM HERE

The Rising Atlanta Artist Pays Tribute to Her Favorite Adult Swim Shows and Bumpers in the Video For Her First New Single Since LVL5 P2

Critical Praise:

Praise for LVL5 P2

“P2 ups the ante by nudging Bk further toward popular sounds without diluting her live-wire spark. For every romantically wounded interstellar croon session like ‘Just Make Sure’ or ‘The Way,’ there are prickly digital slappers like opener ‘Code’ or ‘Tatti,’ where the boasts are outlandish (‘We don’t ride with the stick, we are the stick, we livin’ scarecrow’) and no one’s girl is immune from Bk’s FaceTime call.” – Pitchfork

“The genre-bending rapper and singer-songwriter is competing in her own lane — perhaps even in her own dimension.” – Alternative Press

“Out now, the sequel marks a significant evolution in her artistic and spiritual journey. Demonstrating remarkable growth, she crafts a distinctive sound blending distorted and chaotic elements with celestial melodies and bold flows through tracks like ‘TATTI’ and ‘The Way.’” – BET

“At its best, the synthesis of P2 yields superfun songs that could climb into your most played overnight” – The FADER

“Bktherula Shows Her Versatility on New Album ‘LVL5 P2‘” – HYPEBEAST

“Brooklyn Candida Rodriguez is among the younger voices you’ll hear in rap today, but her talent and perspective feel more akin to five lifetimes. As Bktherula, she mixes hard-hitting rap bangers with alternative psychedelic leanings, aggressive bravado with spiritual yearning, lifelong training as a singer with lifelong instinct as a lyricist and performer, and youthful vibrance with sobering meditation.” – HotNewHipHop

More praise for Bktherula:

“BKTHERULA Reaches New Dimensions on LVL5” – Office Mag

“Atlanta’s Bktherula is letting go and levelling up…Fusing R&B, punk and alternative stylings, the 20-year-old rapper forms an unpredictable, meditative sound of her own” – NME

“Bktherula is boundless, at times traversing – or at least trying to – the metaphysical. The destructive, menacing synths of ‘TAN’ see the rapper open her project with a brash brand of rap as she brags about walking in on some “money shit”, whereas moments later on “BELIEVE”, she’s crooning across undulating, moody soundscapes.” – DAZED

The Announcement:

September 28, 2024 – Bktherula shares the video for “Adult Swim,” her latest single. Watch the video for “Adult Swim” HERE

Utilizing a sample from Vano3000’s viral “Adult Swim” edit of BadBadNotGood’s “Time Moves Slow,” produced by Bk herself along with Skaiwater, “Adult Swim” comments on Bk’s life on the road, mixing hedonistic party nights in the verse with wistful morning after reflections in the hook. The video is inspired by the famed “Adult Swim” TikTok trend, by some of Bk’s favorite shows on the platform, including Robot Chicken. Featuring a segment animated in Adult Swim-style claymation and plenty of creative iterations of the [bk] bumper, “Adult Swim” is the perfect introduction into the world of Bk’s next project.

Covered by HYPEBEAST, BET, HotNewHipHop, and more, “Adult Swim” is Bk’s first new single since LVL5 P2, her acclaimed 2024 album, which released in March. The album features the buzzing singles “CRAYON,” which has earned over three million streams, and “SHAKIN IT,” a collaboration with Cash Cobain. Deepening a style she explored with her acclaimed 2023 album LVL5 P1, the new album deposits the listener directly into Bk’s sonic realm, crafted by Bk with assistance from producers like azure, Simmyauto, among others. The album earned praise in Pitchfork (“The Atlanta rapper’s latest imagines a higher dimension where outré flexes and endless love affairs are enveloped by waves of metallic crunch and mind-expanding guitar”), Alternative Press (“The genre-bending rapper and singer-songwriter is competing in her own lane — perhaps even in her own dimension”), HYPEBEAST (“Bktherula Shows Her Versatility on New Album ‘LVL5 P2‘”), The FADER (“Bktherula expands her consciousness on LVL 5 P2”), and many other publications.

This summer, the 22-year-old artist headlined the “I Just Wanna Be Me Tour,” which started at Lyrical Lemonade’s Summer Smash before traveling through North America for 15 dates. Earlier in the year, Bk joined PinkPantheress on the “Capable Of Love Tour“–she spoke to NYLON about her tour experience.

Named to Forbes’ annual 30 Under 30 list for 2024, Bk has built a devoted following by releasing tracks that showcase her raw emotions. Now, following LVL5 P2, Bk prepares to show a new side of herself with her upcoming project. Stay tuned for more info.

Watch Bk’s “On The Radar” performance of “Adult Swim” HERE

Watch Bk’s “From The Block” performance of “Adult Swim” HERE

LVL5 P2 Tracklist:

CODE
NUN
TATTI
BOI
SHAKIN IT (feat. Cash Cobain)
JUST MAKE SURE
WISHUWASDACREW
INSANE
CRAYON
WOMAN (feat. J.I.D.)
FEATHERS
THE WAY
RACKS UP

Photo credit: Jimmy Fontaine

CONTACT:

For more information on Bktherula, please contact
Michelle McDevitt, Audible Treats
Destiny Riley, Audible Treats
Aishah White, Warner Records

The Background:

Blending dystopian soundscapes with jumpy flows and ethereal melodies, Bktherula makes a new kind of rap psychedelia. Since breaking out with “Left Right” in 2019, she’s oscillated between raucous cloud rap and gentle R&B, fusing impressionistic songwriting with complex musicality to create affecting anthems that feel futuristic and universal. The 21-year-old has been rewarded with a growing legion of fans and a slot, in many critics’ estimations, as Atlanta’s next up. She’s planted more seeds with “Forever, Part 2 (Jezebel),” a celestial offering from LVL5 P1, her new EP on Warner Records. Bk is looking to continue her level up with major international music festival performances and NYFW and London Fashion Week runway shows. American headline tour. She is also committed to embracing herself like never before. Battling doubts and the occasional spurt of negativity is a type of spiritual warfare that’s led Bk to increased self-acceptance, a journey that empowers herself and her fans.

Maxo Kream Announces ‘Personification,’ His Eras-Spanning Next Album, Out 11/8

Go to Post

9.27.2024

Maxo Kream Announces Personification, His Next Album, Out November 8th via Persona Money Gang/stomp down

Featuring Singles Like “Cracc Era” ft. Tyler, The Creator, Personification Traces the Houston Rapper’s History Through His Evolving Personas

Maxo’s Upcoming Project Draws Contrasts Between Three Main Personas–Trigga Maxo, Punken, and Emekwanem–as the Acclaimed Rapper Uses His Own Journey as an Example For Those Trying to Discover and Embody the Best Versions of Themselves

Critical Praise:

“Every line arrives like deftly paced camerawork, as Maxo constructs a scene worthy of a Scorcese film.” – Rolling Stone

“The secret to keeping every song so effortless and flowing, regardless of subject matter, is in the phrasing. He can boil something as complicated as friends betraying each other down to a simple and clever line.” – Pitchfork

“Maxo Kream is one of the smartest, funniest, rawest rappers out of Houston (or anywhere), a gifted storyteller with a drawl that draws you in and an eye for detail that holds your attention” – Stereogum

“His best songs are stuffed with so many specific names and places that the listener has no choice but to believe what they’re hearing as true. It’s rare for me to believe anything a rapper says these days, but with Maxo it’s different. His vulnerability and clear-sighted perspective when recounting traumatic events leads me to believe Maxo is a reliable narrator” – Passion of the Weiss

“Houston rapper Maxo Kream has been dropping singles lately, and his conversational, melodic style remains addictive each time.” – BrooklynVegan

“His discography deals in-depth with the family struggle. It’s also a reminder for all of us to listen to the whole story. Otherwise, you inevitably miss a crucial piece of the incredibly complex puzzle of his life: poverty, gang culture, his complicated relationship with his parents as an immigrant son.” – NPR

The Announcement:

Over his decade in the rap game, Maxo Kream has evolved personally and artistically, but has never pretended to be anyone other than himself. Taking a look inward and tracking his evolution from street firebrand to acclaimed lyricist to respected entrepreneur, Maxo announces Personification, his next album, coming November 8th, on all digital platforms and on vinyl, via his own label, stomp down. The upcoming album is currently available for pre-save HERE

His first album since 2021’s Weight of the World, and its 2022 Deluxe Edition, Personification looks back on Maxo’s life and career through the guise of three personas. The first is Trigga Maxo, the blue headband-wearing citizen of the streets that stormed into the rap game with songs like “Cell Boomin” and projects like #MAXO187, melding traditional Houston rap with underground sounds and raw lyricism. Trigga Maxo gives way to Punken–a persona Maxo crafted on the album of the same title, named after his childhood nickname–reflecting Maxo’s elevated narratives and refined fashion sense, as songs like “Grannies” and albums like Brandon Banks established the Houston native as one of the finest storytellers in the rap game. The final persona is Emekwanem, Maxo’s birth name, which retains elements of Punken and Trigga Maxo, but subsumes them into a more mature package. Emekwanem is a business owner and family man, focused on building a lasting legacy and living a cleaner lifestyle. Fans saw glimpses of Emekwanem on songs like “No Then You A Hoe,” a single that pays tribute to Maxo’s father, who passed away earlier this year.

Maxo’s three personas intersect in unexpected ways throughout the album, which features guest appearances from heavy-hitting names in hip-hop. Personification features singles like “Cracc Era,” released earlier this week, which features a guest spot and production from Tyler, The Creator. Earlier this year, Maxo teamed with Surf Gang producer Evilgiane for the spritely “Eye Know” and the ethereal “Bang The Bus,” earning acclaim from Stereogum, Rap Radar, Hits DD, and more. He teamed up with fellow Texan That Mexican OT for “Talkin In Screw,” a syrupy tribute to DJ Screw and the South Texas rap scene.T he rest of the album is similarly eclectic, with some sounds that borrow from all eras of Maxo’s career and others that launch the artist into heretofore unseen territory. Stay tuned for many more announcements about Personification before its release in November.

Personification is the follow-up to his 2021 album Weight Of The World, which earned critical acclaim from Pitchfork, NPR, Complex, and many others. The album featured collaborations with heavy-hitters including Tyler, The Creator, A$AP Rocky, Don Toliver, and Freddie Gibbs, and was expanded with 2022’s Weight Of The World (Deluxe), adding features from Benny The Butcher, Anderson .Paak, Babyface Ray, and more. Maxo spent 2023 releasing more fiery collaborations, including “Bonecrusher” ft. Key Glock and “Whatchamacallit” ft. Luh Tyler.

Now in better mental and physical shape than ever before–Maxo has lost more than 75 pounds over several months–Maxo is ready to make a statement with his next album. Stay tuned for much more from Maxo Kream, as he continues to perfect his personas and honor his late father in 2024.

Pre-save Personification HERE

Check out Maxo’s announcement on Instagram HERE

Stream “Cracc Era” ft. Tyler, The Creator: https://stompdown.lnk.to/craccera

Photo credit: Kevin Moon

Jay Fizzle Makes Sparks Fly in New “Who Is Grizzape?” Video

Go to Post

9.30.2024

Video: Jay Fizzle – “Who Is Grizzape?“

The Paper Route Empire Rapper Sets Off Fireworks and Presides Over Community Events in His Hometown of Memphis in the Video for the Title Track of Latest Album, Who Is Grizzape?

Critical Praise:

“..the members of Paper Route Empire reach a level of sincerity and emotional reflection that’s still hard to come by.” – Pitchfork

“Choosing some of the more interesting production to rhyme over, Jay Fizzle’s frankness and the flows he has on tap keep him in the convo as the whole city takes off.” – XXL Mag

“10 Rappers You Should Know Right Now” – DJ Booth

“The tape serves as both a testament to Memphis’ current rap preeminence and Fizzle’s own dexterity. He saves perhaps the hardest for last on the tape, attacking a looped vocal sample and towering percussion with ferocity.” – DJ Booth

“Jay Fizzle is a master of the searing street rap that serves as the bass-booming heart of Memphis music.” – The Hype Magazine

The Video:

Jay Fizzle cemented his lofty status in his hometown Memphis scene by always staying true to himself and faithfully representing his environment in his raps. Today, the Paper Route Empire rapper shares the new music video for “Who Is Grizzape?,” the anthemic title track from his most recent album. Fizzle fits his rapidfire flow between dramatic keys and twanging guitars, mourning lost friends, standing on business, and focusing on his bag. In the video, Fizzle shows why he’s the man in his city, as he presides over a porch sale, attends a cookout, and sets off fireworks with his Memphis homies.

Released over the summer, Who Is Grizzape is a feast of no-holds-barred Memphis music. The album is home to anthems like Front And Back Pocket,” which boasts a slowed sample of Young Dolph’s 2015 song “Boyz In The Hood,” and guest spots from PRE cohorts Big Moochie Grape and Kenny Muney, the Ayoza-produced “Mr. Freaky Man,” and the cinematic, JpOnThaTrack-produced “Bottom Boy Survivor.” Fizzle welcomes collaborators like his PRE compadre Key Glock, who joins him on “No Mo,” which also includes a posthumous verse from Big Scarr, and Memphis diva Kashh Mir hops on “Opp B*tch.” Who Is Grizzape is available to stream everywhere via Paper Route Empire. Check out Fizzle’s “Who Is Grizzape” mini-documentary, which details the rapper’s origin story and artistic process.

With Who Is Grizzape out now, Jay Fizzle is ready to let the world know who runs things in Bluff City. Sit back and watch him rise to the top of Memphis’s busy scene.

Watch “Who is Grizzape?”: https://youtu.be/_I8RQ9RUTSQ

Watch “Who Is Grizzape” (Mini-Doc): https://youtu.be/RasNamVfhAQ

Stream Who Is Grizzape: https://music.empi.re/whoisgrizzape

Who Is Grizzape? tracklist

Who Is Grizzape
Blue Takis
6AM
Letter To My Demon
No Mo ft. Key Glock & Big Scarr
Mr. Freaky Man (Prod. by Ayoza)
Front And Back Pocket
My Time
Opp B*tch ft. Kashh Mir & Baby Mama #10
Hot N Ready
Bottom Boy Survivor
Stand On It

Please contact Michelle or Chris for more info.

Links:

instagram | twitter | youtube

“Who Is Grizzape?”: https://youtu.be/_I8RQ9RUTSQ

END

09.27.2024
Doodie Lo Takes It Back To The Beginning on Revealing New Project ‘What Made Me

Press Release

Doodie Lo Takes It Back To The Beginning on Revealing New Project ‘What Made Me

Go to Post

9.27.2024

**Doodie Lo Shares What Made Me, His Deeply Personal New Album, via EMPIRE**

The Kankakee, IL Rapper Shares the Video For Album Highlight “Glock’d In” ft. Mozzy

The Only The Family Rapper Taps Into His Emotional Side, Thinking Back On The Moments That Made Him The Man He Is Today

The 16-Track Project Features Skilla Baby, Rob49, Tee Grizzley, Hunxho, Mozzy, and More

The Album:

Never one to forget where he came from, Doodie Lo is one the realest rappers in the Midwest. Today, he shares What Made Me, his introspective new album.

Across the project’s 16 tracks, the Kankakee, IL rapper dives deep into the moments that have defined his life, starting with thought-provoking opening track “6 Figures.” Throughout the rest of the project, Doodie’s vulnerability is evident, whether he’s telling street stories on tracks like “Sumn New,” and “The Kankakee Story,” reflecting on how far he’s come on “Livin My Dreams” and “Bald Head Rich N***a,” or diving deep into the pain of past relationships on “Cheaters” and “When I Call” ft. Hunxho. The raspy-voiced rapper closes the project with arguably his most revealing tracks to date – “Relapsed” and title track “What Made Me,” where he details his experiences at rehab, losing loved ones like King Von, and getting comfortable expressing his emotions. The project also features previously released singles including “Tweakers” ft. Skilla Baby & Rob49 and “HOODBACHI,” a collaboration with Tee Grizzley. Complete with additional guest appearances from Mozzy, Icewear Vezzo, Fredo Bang, and more, What Made Me is out now via Only the Family/EMPIRE.

Along with the album, Doodie shares the video for “Glock’d In” ft. Mozzy, a highlight track from What Made Me. In the video, Doodie and his crew link up with Mozzy at a stylish mansion, rapping about their untouchable status and bountiful wealth over menacing keys: “Spent a hundred on a AP, used to wear a G-Shock / One of one a Mike Amiri / I’m a real rich n***a, pour it all in the cup.”

What Made Me is the follow up to Doodie Lo’s acclaimed 2021 debut Big Doodie Lo. The Lil Durk co-signed rapper made a big impression with his debut, which is home to “Me & Doodie Lo,” an energetic collab between King Von and Doodie (24 million YouTube views), in which the legendary O-Block native gives Mr. Kankakee an enthusiastic co-sign. Over the past few years, Doodie Lo has considerably grown his profile, racking up over 80 million streams to date, gaining hundreds of thousands of YouTube subscribers and Spotify Monthly Listeners, and collaborating with heavy hitters like Kodak Black, Moneybagg Yo, Pooh Shiesty, and more. Since dropping his debut album, Doodie Lo kept the streets hot with loose singles like “Popeyes” ft. Icewear Vezzo & Deeski, “Smurkio Flow,” “Play With My Name,” and “Daddies Babies.”

With What Made Me out now, Doodie Lo is ready to claim the midwest street rap throne.

Stream What Made Me: https://music.empi.re/whatmademe

Watch “Glock’d In” ft. Mozzy: https://www.youtube.com/watch?v=Ww5boDuZAao

What Made Me tracklist:

6 Figures
SUMN NEW
Bald Head Rich N**** (BHRN)
Tweakers (ft. Skilla Baby & Rob49)
11 Million
When I Call (ft. Hunxho)
HOODBACHI (ft. Tee Grizzley)
Living My Dreams
Glock’d In (ft. Mozzy)
The Kankakee Story
Pray 4 Forgiveness (ft. Fredo Bang)
Cheaters
Disbelief (ft. Icewear Vezzo)
Not My Friends
Relapsed
What Made Me (Outro)

Please contact Michelle or T’Keyah for more info.

The Background:

Founded by Lil Durk, Only The Family is one of rap’s most respected labels and most impressive collections of talent. Originally based in Chicago, the label earned a reputation for cultivating some of the city’s most vital talents, with members like Doodie Lo, Booka600, Chief Wuk, and the late great King Von. With a roster that reflects label boss Durk’s signature combination of raw lyricism and emotional songwriting, OTF has released several label compilation mixtapes, the most recent being 2023’s Nightmares In The Trenches. Stay tuned for much more from Durk and OTF in 2024.

Links:

instagram | spotify

“Tweakers” ft. Rob49 & Skilla Baby: https://www.youtube.com/watch?v=rL4gnEpDMQo / https://music.empi.re/tweakers

“HOODBACHI”: https://music.empi.re/hoodbachi / https://www.youtube.com/watch?v=IsSX2JlED4A

END

09.27.2024
dublab Celebrates 25th Anniversary at Zebulon in L.A. with Lineup of DJs + Live Performances

Press Release

dublab Celebrates 25th Anniversary at Zebulon in L.A. with Lineup of DJs + Live Performances

Go to Post

9.27.2024

Pioneering L.A. Internet Radio Station dublab Prepares to Celebrate 25th Anniversary at Zebulon on September 28th

The Upcoming Anniversary Event Will Feature Multiple Stages, With Dozens of DJs, Musicians, and Visual Artists Performing Live

Founded During the “Dot-Com Era,” dublab Has Encouraged Tastemaking DJs and Musicians Including Flying Lotus, Daedelus, Teebs, Julia Holter, Animal Collective, Jimmy Tamborello (Dntel/The Postal Service), Jessica Pratt, and Many More, to Express Themselves to the Fullest For a Quarter Century, Fostering a Tight-Knit Creative Community and Expanding Into the Worlds of Multimedia Art, Film, Events, and Much More

Stay Tuned for More Details About the Collaboration Between dublab and Carhartt WIP, Launching Next Week

Critical Praise:

“…the world’s best online radio station” – The Guardian

“Dublab came first…it’s great that you survived and keep giving air and space to emerging DJs and producers and artists” – BBC Radio’s Giles Petersen

The Rundown:

Los Angeles, CA – For a quarter century, dublab has been at the center of the Los Angeles experimental music community, offering a platform for creative musical minds from around the world to express themselves to the fullest. The pioneering internet radio station gathers their community to celebrate their 25th Anniversary this weekend, on September 28th, at Zebulon in Frogtown in L.A. The event features dozens of DJs, live performances, and visual artists, offering a multistage event that will showcase the station’s homegrown talent, including mainstays like Teebs and The Koreatown Oddity. The event runs from 6pm-11pm, with a suggested donation of $10, all proceeds going directly to dublab, as well as exclusive merch and other ways to support.

Next week, dublab unveils its collaboration with Carhartt WIP, that will be distributed at Carhartt WIP stores around the world and sold directly through dublab, as well. The collaboration will also include a series of events with dublab’s satellite stations in Germany, Barcelona and Japan. Stay tuned for more information about the collaboration.

This week, in advance of the anniversary, dublab will be hosting a live broadcast in collaboration with LAX International Airport, which has been hosting “Luminaries of Light and Space,” a dynamic multimedia art installation curated by dublab, for the past two years. The broadcasts, taking place on September 25th and 26th, will feature DJs from all eras of the station transmitting live from the airport. Those at LAX will be able to attend in person, while listeners from across the globe will be able tune in at dublab.com.

View more details and get advance tickets at the official event page HERE

As dublab turns 25, it continues to honor its history and legacy while looking towards the future, expanding its programs, deepening its commitment to the community and continuing to enrich Los Angeles and the world through its radio broadcasts, media production, events, public art projects and educational initiatives. The impact of dublab continues to grow and resonate throughout the globe, and its quarter century celebration is a way to celebrate just that.

Listen live to dublab HERE

Follow dublab on socials and read about recent initiatives HERE

Learn more about dublab HERE

dublab’s 25th Anniversary Party and Fundraiser is made possible in part by the support of the following organizations: Distrokid, Carhartt WIP, HUF, Studio Koto, Zebulon, On Air Fest, Barefoot Sound, Elektron, Alpha Theta, Pioneer DJ, Cambridge Audio, Focusrite, Novation, Ableton, AKP Recordings, Anawalt Lumber, Department of Cultural Affairs City of Los Angeles, Los Angeles County Arts and Culture, Snap Foundation, Wild Heart Foundation, Perenchio Foundation, The Art Laboe Foundation, California Arts Council, United Plankton Charitable Trust, mediaThe foundation inc., Mike Kelley Foundation For the Arts, Metabolic Studio, and RenPSG Philanthropic Solutions Group. dublab would like to also thank our Major Donors, members of our Supporter Circle, and our Sustaining Members.

Their mission statement: dublab cultivates and supports local cultural ecosystems worldwide. Through community-generated radio, dublab expands curiosity, experimentation, inclusivity, education and connection.

Photo credit: Kate Berry

Please contact Michelle or Kevin for more info

More In Music Announces Advisory Board, Including Cheryl “Salt” James, Kenyon Dixon, and Many More Accomplished Industry Pros

Go to Post

9.18.2024

More In Music Announces Advisory Board For 2024-2025, Including Notable Names like Cheryl “Salt” James, Grammy Nominated Artist/Songwriter Kenyon Dixon, Kelley Purcell, and More

Dedicated to Illuminating Career Paths, Providing Nurturing Mentorships, and Making Meaningful Connections in the Music Industry, More In Music Launches Its First Conference Spring 2025 in Los Angeles

Founded by Noelle Chesnut Whitmore in 2019, More In Music Aims to Empower and Educate All Generations About the Inner Workings of the Industry Through Panel Discussions, Effective Networking, Mentorships, Workshops, Digital Programming, and Now the More In Music Conference, Produced in Part by a Cohort of Young Aspiring Professionals (College Students and Individuals Between 18-25 Years of Age)

This Year’s Board Includes Artists, Managers, and Executives From Companies Like Live Nation, Interscope, Columbia, Parkwood Ent., The Recording Academy, The Orchard, Vydia, and More

The Announcement:

More In Music is a multi-faceted nonprofit founded with the aim of making the music industry more accessible and to provide a network of education, mentorship, and support for current professionals. As the organization plans its first More In Music Conference in Spring 2025, it announces the composition of its Advisory Board for 2024-25. A diverse complement of artists, veteran executives, and current industry professionals, the More In Music board is perfectly suited to execute More In Music’s mission to educate the public about music career paths, inspire the next generation of music industry leaders, and create a culture of empowerment formed through shared experience and personal connection.

Led by More In Music’s founder, industry vet Noelle Chesnut Whitmore, the More In Music Advisory Board features five legacy advisors, a host of bridge advisors, and three future gen advisors. The group of legacy advisors includes Cheryl “Salt” James, the legendary rapper and one half of Salt-N-Pepa and Damien Smith of Full Stop Management and Parkwood Entertainment. The group of bridge advisors includes GRAMMY-nominated singer-songwriter Kenyon Dixon, as well as professionals from respected companies like Columbia, Interscope, Live Nation, The Orchard, and more. The future gen advisors are two current college students and a recent college grad, who will get hands-on industry experience working with the board as well as many other industry professionals.

The More In Music Advisory Board will be instrumental in supporting the cohort in planning the inaugural More In Music Conference, slated for Spring 2025 in Los Angeles. The multi-day Conference will include panel conversations, workshops and keynotes from a diverse complement of the music industry’s most influential leaders. The Conference will provide college students and the Los Angeles community-at-large with the opportunity to gain exposure to careers in the music industry, and learn from some of the most accomplished executives in the business.

Read more about the board and its members HERE

More In Music Conference is unique because the event is produced by a Cohort of students, who work in tandem with Noelle Chesnut Whitmore, a group of expert Industry Facilitators, and the More In Music Advisory Board to produce the event in its entirety. The student Cohort will get hands-on experience producing a conference and will receive dedicated mentorship from the board and a plethora of additional industry experts, composed of musicians, executives, and professionals in Marketing, Production, Social Media, etc.. Students will learn about programming, booking, event production, budgets, event logistics planning, and more. Each student will be assigned to a committee, led by expert facilitator or advisor to work collectively with all committees to help curate and produce the event.

If interested in joining More In Music’s Student Cohort, please find the application HERE

Now preparing for a late March 2025 launch, More In Music Conference looks forward to inspiring all generations of music professionals, who will help the industry reach a more equitable and ethical future.

More In Music is always looking for partners, donors, and volunteers who are passionate about educating others, inspiring the youth, and transforming the culture. Please visit MoreInMusic.org for more information about getting involved. More In Music partners have the opportunity to play a crucial role in shaping the future of music.

Watch More In Music’s Re-Launch Video HERE
Sign up to volunteer for MIM HERE
Donate to More in Music HERE

Follow More In Music: website | instagram | facebook

More in Music Foundation operates under the umbrella of Women’s Nonprofit Alliance, a 501(c)3 tax-exempt organization.

The More In Music 2025 Advisory Board:

Legacy Advisors:

Eric Parker – CEO & Founder, Konnect Dot
Kelley Purcell – VP of Membership & Industry Relations, Recording Academy
Sherri Francois – Chief Impact Officer, Sola Impact & Executive Director of Sola Foundation
Cheryl “ Salt” James – Artist – Salt N Pepa, Speaker, Writer & Producer
Damien Smith – Manager, Full Stop Management; Head of Music and Touring, Parkwood Entertainment

Bridge Advisors:

Yannick “Thurz” Koffi – Artist, Creator of Party In My Living Room
Lauren Gaspard – Director of Urban Marketing, Interscope Records
Chrystal Anderson – Head of Marketing, Gala Music
Malachi Fuller – Director, Producer, Co-Founder of Hyyer Creative
Naledi Nyahuma Seck – VP of Diversity, Equity and Inclusion, The Orchard
Bomani X – Singer/Songwriter, Guitarist, Artist & Digital Strategist
Jessica Campbell – CEO, Marketing & Creative Director, PO3 Agency
Chantel Diaz – Director of Inclusivity & Well-Being – Live Nation
Craig Posey – Event Producer, Co-Founder of RCE, Community Manager – Vydia, & Manager – Kenyon Dixon
Marissa Wallace – VP of Client Experience – Egami Group
Aysia Rowe – CEO & Executive Producer – Amavas Bazaar
Tony “Tone” Clark – Manager & Tour Manager – Tone Mgmt
Loren LoRosa – Founder – Brown Girl Grinding & Reporter/Producer
Shannon Juarez – Special Projects Manager – Goldenvoice
Kenyon Dixon – Grammy-Nominated Artist, Singer, and Songwriter
Annjelica Houston – Publicity Manager – Audible Treats
Mont Brown – A&R – Columbia & Philanthropist
Josh Foster – Drummer, Musical Director & Owner – FEELOVERFLASH. Credits: Mariah Carey, Reneé Rapp, Black Music Honors Show, Stellar Awards Show, and more.
DJ Rosegold – DJ, Producer & Creative Curator
Sarah Moussabik (International Advisor – Morocco) – Co-Founder & Creative Director – Finetune.ma & Artist – Sarah & Ismael

Future Gen Advisors:

Kyland Talbott – Student, Senior – UCLA & Aspiring Live Entertainment Professional
Courtney Roberts – Student, Texas Southern University & Aspiring Music Industry Professional
Lauren Clark – College Grad – Berklee College of Music & Aspiring Music Industry Professional

Noelle Chesnut Whitmore, Founder and CEO of More In Music

Please contact Michelle, Annjie, or Destiny, or email moreinmusic@audibletreats.com for more info.

The Background:

More In Music was established by Noelle Chesnut Whitmore in February 2019. Motivated by a desire to impact her community and instigate positive change, she saw the need to educate, especially young people, on the values of hard work, history, God, and perseverance. Combining her love for music with her commitment to giving back, More In Music was created to fulfill this vision.

Mission Statement:
At More In Music, our mission is to illuminate the diverse career paths within the music industry, ignite the passion of current and future leaders, and cultivate a culture of empowerment and support.

Peer to Peer – We believe in the power of shared experiences. Through storytelling and mutual support, we foster a community where industry professionals uplift and inspire one another, creating a unified and nurturing environment.
Peer to Youth – Our goal is to offer young individuals invaluable insights into the real-world experiences of industry veterans. By sharing stories of success and challenges, we equip the next generation with the knowledge and resilience they need to navigate their own musical journeys.
Youth to Future – We bridge the gap between emerging talent and established leaders through comprehensive programs. Our panels, workshops, mentorships, internships, and digital content—including web series and podcasts—are designed to provide practical skills and opportunities for young professionals to thrive in their careers.

Join us in our mission to educate, inspire, and empower, and help shape a future where every industry professional has the tools to succeed.

END

09.25.2024
More In Music, Committed to Illuminating Career Paths For Music Industry Professionals, to Launch Conference in Spring 2025

Press Release

More In Music, Committed to Illuminating Career Paths For Music Industry Professionals, to Launch Conference in Spring 2025

Go to Post

9.18.2024

Introducing More In Music, An Organization Dedicated to Illuminating Career Paths, Providing Nurturing Mentorships, and Making Meaningful Connections in the Music Industry

More In Music Announces More In Music Conference 2025, Coming Next Spring to Los Angeles

Founded by Noelle Chesnut Whitmore in 2019, More In Music Aims to Empower and Educate All Generations About the Inner Workings of the Industry Through Panel Discussions, Effective Networking, Mentorships, Workshops, Digital Programming, and Now the More In Music Conference

Past Speakers Have Included Industry Heavyweights Like Hipgnosis CEO Merck Mercuriadis, GRAMMY-Nominated Producer KOSINE, Plus Executives From Companies Like Def Jam, Interscope, Amazon Music, 300 Ent., Warner Chappell, WME, SALxCO, Vydia, and Many More

The Announcement:

To many outside observers, the music industry appears to be glamorous and unattainable, accessible only to a lucky few able to devote their lives to their passion. In 2019, industry vet Noelle Chesnut Whitmore had a vision to demystify the music industry, making it more accessible to everyday music fans who have a dream, but do not have connections or might not even know that there are careers behind the scenes. With that mission in mind, Whitmore started More In Music, an organization dedicated to music industry education and providing professionals of all ages with the tools needed to build a lasting career.

Watch More In Music’s Re-Launch Video HERE

More In Music is a multi-faceted nonprofit, with a mission to educate the public about music career paths, inspire the next generation of music industry leaders, and create a culture of empowerment formed through shared experience and personal connection. More In Music aims to bridge generation gaps through skill workshops, panel discussions with industry pros, networking events, mentorship programs, internships, podcasts, and digital programming. Using her connections formed for years working at companies like Goldenvoice and The Recording Academy/GRAMMY Awards, and, as CEO of the Peace & Purpose Agency, running marketing campaigns for clients like Netflix, BMW, and AFROPUNK, Whitmore has invited a list of speakers and panelists from all over the industry, including Merck Mercuriadis, the founder and CEO of Hipgnosis Song Fund, and dozens of other executives from all sectors of the industry (view a full list of past speakers HERE).

Today, More In Music announces More In Music Conference, slated for Spring 2025 in Los Angeles. The multi-day Conference will include panel conversations, workshops and keynotes from a diverse complement of the music industry’s most influential leaders. The Conference will provide college students and the Los Angeles community-at-large with the opportunity to gain exposure to careers in the music industry, and learn from some of the most accomplished executives in the business. More In Music’s relaunch arrives with a heartwarming video, illustrating Whitmore’s childhood goals and her desire to help others achieve their dreams.

Stay tuned for further announcements about the More In Music Conference, including the official unveiling of the Advisory Board and student cohort.

Follow More In Music: website | instagram | facebook

More in Music Foundation operates under the umbrella of Women’s Nonprofit Alliance, a 501(c)3 tax-exempt organization.

Noelle Chesnut Whitmore, Founder and CEO of More In Music

Please contact Michelle, Annjie, or Destiny, or email moreinmusic@audibletreats.com for more info.

The Background:

Peer to Peer – We believe in the power of shared experiences. Through storytelling and mutual support, we foster a community where industry professionals uplift and inspire one another, creating a unified and nurturing environment.
Peer to Youth – Our goal is to offer young individuals invaluable insights into the real-world experiences of industry veterans. By sharing stories of success and challenges, we equip the next generation with the knowledge and resilience they need to navigate their own musical journeys.
Youth to Future – We bridge the gap between emerging talent and established leaders through comprehensive programs. Our panels, workshops, mentorships, internships, and digital content—including web series and podcasts—are designed to provide practical skills and opportunities for young professionals to thrive in their careers.

Join us in our mission to educate, inspire, and empower, and help shape a future where every industry professional has the tools to succeed.

Please contact Michelle or Chris for more info.

The Background:

Chase Shakur’s vision is both simple and unendingly ambitious. To put it plainly, the Atlanta-born artist wants to change the sound of R&B. On his new project, “it’s not you, it’s me”, the talented singer-songwriter transcends genre signifiers to conjure up a unique world. Armed with a deep grasp of the South’s musical history—hip-hop, funk, soul, pop, and R&B—Shakur synthesizes these various elements into a forward-thinking sound deeply rooted in Black culture. T

After deciding to pursue music full-time and drop out of school, Shakur was barred from living in his childhood home. He couch-surfed and spent days in various studios, resting between songwriting sessions. This era helped him forge collaborative bonds with other producers and songwriters, some of whom went on to figure in his Forever N September collective, a group of musicians who helped craft the sound of “it’s not you, it’s me”. The resulting project feels diaristic and transcendent. “it’s not you, it’s me” is a reflection of Chase Shakur’s career thus far, particularly his mental toughness and ability to keep pushing forward all in pursuit of that one goal: To change the shape of music.

END

09.25.2024
Chase Shakur Explores His Romantic Obsessions in New Single “Limerence”

Press Release

Chase Shakur Explores His Romantic Obsessions in New Single “Limerence”

Go to Post

9.20.2024

Chase Shakur Shares “LIMERENCE,” His Smoldering New Single

The Atlanta-Born, Def Jam-Signed Singer-Songwriter Dwells On An Intense, Semi-Requited Love on an Immaculate New Slow Jam From the Upcoming WONDERLOVE

Artwork here // Video asset here

Critical Praise:

“Shakur defies genre expectations and delivers a unique sound that synthesizes the various elements of hip-hop, funk, soul, pop, and R&B into forward-thinking music deeply rooted in Black culture.” – Office Magazine

“I wholeheartedly believe Chase Shakur will take over the modern R&B genre.” – Lyrical Lemonade

“Atlanta’s Chase Shakur is redefining R&B” – HITS Magazine

“Chase Shakur is one of the most exciting singing prospects of late. His relatable lyrics mix well with his production choices. After the success of artists like Childish Gambino, Summer Walker, and more, it’s safe to say Atlanta has another R&B star on the way.” – Rap-Up

The Song:

A musical omnivore with high-end vocal talent, Chase Shakur constantly seeks to expand the sound of R&B. Inviting listeners inside his mind as he seeks to make a sneaky link more permanent, Chase shares “LIMERENCE,” his engrossing new single. “LIMERENCE” describes the state of mind when deep love crosses into unstable territory–an often-unrequited obsession where lust and hate are intertwined and one’s sense of self is almost wholly subsumed by their feelings for their loved one. Sliding into a deep pocket, adorned by crunched vocal samples, crisp hip-hop percussion, and corkscrewing synths, Chase revels in his dirty talk as he confesses his feelings to an on-again, off-again partner.

“LIMERENCE” is the latest step in Chase Shakur’s road to R&B domination and to WONDERLOVE, his upcoming LP. The Atlanta native started his rise in 2022, after dropping out of school to focus on music and getting kicked out of his house in the process. He quickly found success with his 2022 debut project, It’ll Be Fine, home to cult hits like “too far close” (38 million Spotify streams) and “i don’t want to fall in love, it’s too late now” (35.3 million Spotify streams), which drew the attention of Def Jam Recordings. In 2023, Chase capitalized on that album’s success by releasing the it’s not you, it’s me EP, and its companion, it’s not you, it’s me…it’s love, earning him praise from outlets like Billboard, Office Magazine, Lyrical Lemonade, and more.

This year has been a busy one for Chase Shakur, filled with new singles and high-profile performances. In March, just before performing at Rolling Stone’s Future Of Music Showcase at SXSW, Chase shared “THE STUNT-MAN PACK,” a double single featuring “YOLANDA,” an airy, uptempo, and wistful club anthem, and the off-kilter slow jam “OPTIONS.” Over the summer, Chase toured the globe with The Kid LAROI on the Australian artist’s “The First Time Tour.” Most recently, Chase teamed up with fellow ATLien Destin Laurel for the skittering, sexy drill-inspired single “PASSENGER SEAT PRINCESS.”

Stay tuned for more from Chase Shakur, including WONDERLOVE, coming this fall via Def Jam Recordings.

Stream “LIMERENCE”: http://chaseshakur.lnk.to/LIMERENCE

Watch the visualizer for “LIMERENCE” (live at 12pm ET on Chase Shakur’s YouTube): https://chaseshakur.lnk.to/limerencevis

Please contact Michelle or Chris for more info.

The Background:

Afropop Prince Oxlade Stuns With Debut Album, ‘Oxlade From Africa,’ Ft. Dave, Popcaan, Wande Coal & More

Go to Post

9.20.2024

NIGERIAN PRINCE OF AFROPOP OXLADE RELEASES TRAILBLAZING DEBUT ALBUM
OXLADE FROM AFRICA

THE LP FEATURES DAVE, POPCAAN, WANDE COAL, SARKODIE, FALLY IPUPA, AND MORE

OUT NOW

LISTEN HERE

WATCH OFFICIAL ‘IFA’ VIDEO (OUT YESTERDAY)

Artwork here // Video asset here

Critical Praise:

“Oxlade’s ‘Ku Lo Sa’ is Big. He’s Thinking Bigger…Though he’s built a respectable repertoire of tender Afrobeats jams since 2018, Oxlade is a recent international sensation, thanks to his viral hit ‘Ku Lo Sa,’ in which he contours his delicate, refined voice around lovelorn pleas.” – Rolling Stone

“A minor-key Afrobeats groove with little guitar curlicues sums up the mood: sleek and resigned.” – The New York Times on “Intoxycated” ft. Dave

“Oxlade is one of the biggest Afrobeats singers with more than 290,000 videos using his song ‘Ku Lo Sa’ on TikTok alone.” – BBC

“Oxlade has become a force in Afrobeats this past year.” – UPROXX

“Oxlade’s sultry voice was first introduced on his big break, Blaqbonez’s ‘Mamiwota,’ and from that moment it was apparent that Nigerian music had another star on its hands. It was a performance that helped change the tide towards mid and low-tempo songs in mainstream Nigerian music. It was only a matter of time before Oxlade proved to the world that he was a force to be reckoned with, and a special talent among the new guard of Afrobeats stars.” – OkayAfrica

“Ku Lo Sa” is one of The Best Afrobeats Songs of 2022 – OkayAfrica

The Announcement:

(September 20th, 2024) Today, Nigerian superstar Oxlade continues his hot streak by officially releasing his anticipated debut album, Oxlade From Africa, via Epic/Sony Music France.

Blending his past, present, and future into an all-encompassing vision, Oxlade From Africa is a bold and expansive 16-track musical and cultural journey that transcends borders, celebrating African heritage from Lagos to the world. With its title reflecting a broad, inclusive vision, the album highlights Africa’s cultures, elegance and beauty, marking the next step in the Lagos-based artist’s rise, showcasing his journey from breakout success to mainstream recognition.

Aiming to continue making Africans proud of their heritage, Oxlade uses his music, visuals and fashion to deliver a powerful message of unity, and is continuing the momentum from his massive global hit “Ku Lo Sa,” which has 574 million streams and was certified GOLD by the RIAA this week. The project is also home to recent singles “Intoxycated” ft. Dave, both halves of the double “KATIGORI/PIANO” release, “Arabambi” and most recent offering “IFA” featuring Congolese superstar Fally Ipupa.

LP opener “Interlude” features Ugandan political activist and musician Bobi Wine who introduces the album with a powerful co-sign and thought-provoking message, setting a powerful tone with an uplifting message of resilience and African spirit. “OLAITAN (Olaoluwa),” which translates to “the wealth, the favor and the grace of God shall never leave you” in Yoruba, finds Oxlade reflecting on his life journey, embracing a mindset of faith and destiny over a warm and feel-good production. “Blessed” features Jamaican Dancehall legend Popcaan and becomes an instant highlight as they share stories of overcoming struggles, highlighting that despite their youth, valuing your self-worth and positivity is key.

2023 summer smash “Intoxycated” continues to ooze star quality alongside London rap king Dave as they showcase their storytelling finesse, delving into a story of love and the intoxicating traits that come with it. Oxlade’s global breakout hit “KU LO SA” follows. Originally a spontaneous decision before his COLORS performance, the songs heartfelt lyrics symbolizes trust in intuition and the power of seizing opportunities, putting his vocal talents front and centre. “IFA” is a sultry love song infused with Coupé-Décalé and Afrobeats rhythms, as Oxlade reassures his love interest that she is his priority, painting vivid images of devotion with cheeky metaphors, whilst Fally Ipupa’s melodic touch further amplifies the song’s seductive energy.

“Ovami” features High-life legend Flavour and delivers a harmonious blend of love and unity as Oxlade taps into the rich heritage of High-life music, a sound central to Nigerian culture, making the track a celebration of love in all its forms. Spring single “Arabambi” is the nickname of K1 De Ultimate, an iconic Nigerian Fuji musician and means “the child of the people,” “the community gave birth to this child,” and “the one.” The track’s melody, inspired by Miguel’s vocal style, mixes African tradition with modern R&B, creating an irresistible fusion of rhythm, love and pride. “Tamuno (Interlude)” is a spiritual pause in the album, offering a moment of reflection. Named after a deity in Nigerian culture, it serves as a homage to Oxlade’s faith and spiritual journey, laying the groundwork for the more sensual and energetic songs to follow, and “ASUNASA (Hold Your Waist)” featuring Wande Coal offers exactly that. With influences from Wande Coal’s classic “So Mi So,” this stylistic offering sees both artists trade risque, Afrocentric verses, merging spiritual undertones with sensual energy to become an instant album highlight.

The P-Prime-produced “Piano” is a heartfelt love song that blends the soft hits of a log-drum, piano and drums with Oxlade’s signature falsetto and ad-libs that characterises Oxlade’s effortless ability to create romantic anthems. The Sarkodie-featuring “Ololufe” is a tribute to the iconic “Ololufe” by Wande Coal, adding a modern twist with influences from Reggae, Dancehall, and Afrobeats. Sarkodie’s hard-hitting verse complements Oxlade’s smooth vocals, creating a dynamic love song that pays homage to African R&B while setting new standards. “RMF” (Rich Motherf*cker) is a declaration of confidence and self-worth, drawing inspiration from Fela Kuti’s vintage Afrobeat sound as the 27 year old unapologetically boasts about success, luxury, and the journey that got him here.

“On My Mind (OMM)” features TOMi Owo & OJAHBEE, and dives deep into the emotional rollercoaster of love, becoming an ode to first love as it explores the excitement and nervousness that comes with falling for someone. “Katigori” is Oxlade’s manifesto, written during a time when he had fame but was still striving for success. Closing the album, “OFA” embodies Oxlade in his ultimate form. Again drawing from Fela Kuti’s Afrobeat and blending it with his Afro-Pop style, this track is the culmination of his journey—his evolution into a fully-realized artist. It’s a powerful anthem of self-awareness, confidence, and embracing one’s destiny.

Stream Oxlade From Africa HERE

Buy tickets to Oxlade’s “Oxlade From Africa Tour” HERE

Oxlade From Africa tracklist:

Interlude (ft. Bobi Wine)
OLAITAN (Olaoluwa)
BLESSED (ft. Popcaan)
INTOXYCATED (ft. Dave)
IFA (ft. Fally Ipupa)
KU LO SA
OVAMI
ARABAMBI
TAMUNO (Interlude)
ASUNASA (Hold Your Waist) (ft. Wande Coal)
PIANO
OLOLUFE (ft. Sarkodie)
RMF
On My Mind (OMM) (ft. TOMi Owo & OJAHBEE)
KATIGORI
OFA

Contact:

For more info about Oxlade, please contact:
Michelle McDevitt, Audible Treats
Destiny Riley, Audible Treats
Derek Shannon, Epic Records

About Oxlade:

Born Ikuforiji Abdulrahman Olaitan and raised in Lagos, Oxlade started his musical journey in the choir, then releasing his first songs on Soundcloud back in 2017. He caught the attention of Nigerian fans the following year with the release of his debut single “Shugar”. Oxlade’s international glow started in 2020 with his single “Away,” making it to Rolling Stone’s “Top 50 songs of the year 2020” and getting praised by Drake.

The 27-year-old native of Lagos scored a global hit when he revealed an intimate performance of his song ‘Ku Lo Sa’ on COLORSxSTUDIO. The green-tinted video was a massive success, generating over 100 million YouTube views, making it the 3rd most-watched COLORSxSTUDIOS video of all time. ‘Ku Lo Sa”’catapulted on its YouTube momentum to become a global hit: charting in across 61 countries on Apple Music and 23 markets on Spotify, peaking in the Top 10 in the UK’s Hip-Hop/R&B chart and peaking at #5 on Billboard’s U.S. Afrobeats chart, and reaching #11 on Billboard’s Year-End U.S. Afrobeats Songs chart. Oxlade welcomed Camila Cabello for the official “Ku Lo Sa” (Remix), and its sultry music video. ‘Ku Lo Sa’ was then nominated for “Best Afrobeats Song” a the 2023 Billboard Music Awards.

Oxlade went on with “Intoxycated,” a red hot collaboration with UK rap star Dave which reached the Top 50 of the UK official charts, garnered coverage in The New York Times, and earned Hottest Record distinction from BBC Radio 1.

Bay Area’s Best Kept Secret Yatta Bandz Teams with Lil Bean for “My Mistake”

Go to Post

9.20.2024

Video: Yatta Bandz – “My Mistake” ft. Lil Bean

With 480 Million Streams to Date and 3 Million Per Week on His Catalog, Yatta Bandz is the Bay Area’s Secret Superstar

The Earnest and Melodic Rapper Teams Up With SF Street Hero Lil Bean for the Heartfelt First Single From

Acrylic, His Upcoming EP; Video Premieres at 3pm ET/12pm PT on Yatta’s YT Channel

The Video:

A master of melody with a massive following in his region, Heyward, CA’s Yatta Bandz always wears his heart on his sleeve. Displaying a humility uncommon in rappers of his stature, the Bay Area’s best-kept secret shares “My Mistake,” his new single. With a video going live at 3pm ET/12pm PT on Yatta’s YouTube channel (292k subscribers), “My Mistake” is the first step on the road to Acrylic, the 22-year-old artist’s next EP.

Emoting in his signature melodic flow, Yatta acknowledges his flaws and owns up to his past failures, before resolving to turn the page on the past. He gets assistance from a friend from across the Bay–San Francisco’s Lil Bean–whose lamentations about street issues provide a perfect contrasts to Yatta’s matters of the heart. The song arrives with a video directed by AdamKG, who films both artists at sunset as they lay their souls bare.

Born in Hayward, an East Bay city south of Oakland and north of Fremont, Yatta Bandz has quietly become one of the most popular rappers to emerge from the Bay Area this decade. The young rapper had a rough childhood, experiencing periods of homelessness during his elementary school years. He found his refuge in music, sharing freestyles to YouTube and building a following big enough to make his debut album a hit. Since releasing his debut project Perfect Storm in 2022, Yatta has generated over 480 million worldwide streams, including on hits like “Don’t Go” (40.3 million Spotify streams, 10 million YouTube views) and “Unseen Scars” (38 million Spotify streams, 6.7 million views on YouTube audio). Last year, Yatta followed up Perfect Storm with the heartfelt TUFF LUV, home to highlights like “Way Out West” and “Polaroid.” A showcase for his sharp songwriting and achingly honest lyrics, TUFF LUV has racked up over 50 million streams to date across platforms.

This fall, Yatta plans to refine his sound even further with his upcoming EP, Acrylic. Painting on canvas with his earworm melodies, Yatta likens himself to a master painter, with an unlimited array of colors in his palette. With 3 million streams per week on his catalog and a work of art on the way, Yatta hopes to become the next Bay Area rapper to blow. Stay tuned for the new EP, coming soon via EMPIRE.

Stream “My Mistake” ft. Lil Bean: https://music.empi.re/mymistake

Watch “My Mistake” ft. Lil Bean (live at 3pm ET/12pm PT): https://www.youtube.com/watch?v=HU3BXQ2Peaw

Photo credit: Jordan White

Please contact Michelle or T’Keyah for more info.

The Background:

Switching flows like lanes, Yatta Bandz ducks in and out of heart-aching rhymes and magnetic melodies. The Hayward, CA rapper, singer, and artist extracts harmony out of heartbreak, transmuting trials and tribulations into airtight emotionally charged anthems and making a connection by sharing his truth. After piling up millions of streams and views independently, he perfects this soaring and soulful signature style on a series of singles for EMPIRE and more to come.

Jae Stephens Demands Her Flowers, Drops Superbly-Crafted ‘SELLOUT’ EP

Go to Post

9.19.2024

Jae Stephens Releases SELLOUT, Her New EP, Available Now via Raedio/Def Jam

Stream HERE

The Dallas-Born R&B Riser Shows Off Her Sharp Songwriting, Blending Eras and Constructing Intimate Grooves On This Slinky 6-Pack

Critical Praise:

“You’re sure to see a lot more of the R&B singer Jae Stephens this year. Now signed to Issa Rae’s label Raedio, Stephens is back with this playful and cheeky bop that’s perfect for your next day party playlist.” – ELLE

“A CELEBRATION OF DOING THINGS YOUR OWN WAY” – NYLON

“She’s already honed a distinct sound—a mix of classic R&B influences and polished modern production” – Complex

“There’s a new era on the horizon for Dallas singer Jae Stephens, and her new single “WET” is proof. Stephens takes control of her world on the futuristic song, as it showcases her confidence and ability to shine on various production styles.” – UPROXX

“Jae Stephens is indeed an artist to watch” – Rated R&B

The EP:

Jae Stephens is a student of the R&B game with the vocal and songwriting chops to stand up to the genre’s finest. The Dallas native puts her talents on display with SELLOUT, her new EP, which blends influences from all eras into a shimmering and seductive six tracks. SELLOUT is available on all platforms via Raedio/Def Jam.

SELLOUT is a playful and energetic change of pace for R&B fans who wish their faves would be less dour and confessional and would just have more fun. Jae happily obliges, eschewing ballads in favor of songs designed to keep hips moving, packed with playful one-liners and buoyant hooks. Jae turned up the heat with singles like the glistening “WET,” recognized by Elle as one of the Best Songs of April 2024, a house-flavored banger equally suited for the club or the bedroom. Recent release “Body Favors” keeps the temperature elevated, harkening back to the Timbaland and Neptunes-era with a rubbery bassline and ping-ponging call-and-response vocals. The percolating “Girls Don’t Cheat,” co-written by Chxrry22 and covered by BET and Rated R&B, keeps that vibe going, slowing the tempo to allow for more intimate dancefloor encounters.

Beyond the singles, SELLOUT unveils three new highlights that spotlight Jae’s diverse talents. “Better Boy” is airy and syncopated, giving Jae the opportunity to layer immaculate harmonies about constructing the ideal man like a mad scientist. The breathy “Kiss U Back” is at once retro and modern, evoking SZA and Britney Spears in equal measure as it recalls an era where pop and R&B were two sides of the same coin. Closing track “PDA” ends the EP on a high note, riding a nasty bassline and Eastern-inspired instrumentation to explore the risqué joys of public lust. Her first new project since 2022’s High My Name Is, SELLOUT is available everywhere via Raedio/Def Jam.

“SELLOUT is me stepping into a light that I’ve wanted to dance in for a long time,” says Jae Stephens. “I had so much fun making this project and my hope is that everyone who listens will feel the same confident, carefree energy come through each song the same way I did while writing them!”

With SELLOUT, Jae Stephens delivers on her limitless potential, unlocking a new sound and establishing herself as one of R&B’s vital voices for 2024 and years to come.

Stream SELLOUT: https://symphony.to/jae-stephens/sellout

SELLOUT Tracklist:

WET
Body Favors
Kiss U Back
Girls Don’t Cheat
Better Boy
PDA

Photo Credit: Randijah T Simmons

Please contact Michelle or Destiny for more info.

The Background:

Jae Stephens, is an R&B futurist originally from Dallas and now based in Los Angeles. Since emerging as a talent to watch in her teens, Jae Stephens has been carving out her own lane in R&B. The Dallas native first turned heads as a teenaged R&B prodigy, gaining notice with her soul-stirring vocals and preternatural songwriting ability. While she was a high school student, Stephens built a devoted audience on Tumblr, winning 200,000 followers with her sterling covers of pop and R&B songs and her entertaining life updates. She stepped out on her own as a 19-year-old, in 2017, releasing “24K,” a single that earned praise from The FADER and garnered Jae a performance on COLORS. In 2019, Jae released f**k it, i’ll do it myself, a fully self-written and self-produced EP, home to her fan favorite single “got it like that,” and joined her friend Khalid during his performance on Saturday Night Live. She has collaborated with kindred spirits like THEY, VanJess, Khamari, and Xavier Omar, and has racked up more than 50 million streams across her catalog. Her most recent EP, High My Name Is, came out in 2022, shifting her sound in a more alternative and personal direction.

Maxo Kream and Tyler, The Creator Bring Bacc the “Cracc Era” in a New Single

Go to Post

9.25.2024

Maxo Kream and Tyler, The Creator Unite For “Cracc Era” Single From the Houston Rapper’s Upcoming Album

Big Persona and Wolf Haley Reconnect Over One of Tyler’s Nastiest Beats, as Maxo Prepares for His First New Album Since 2021

Critical Praise:

“Every line arrives like deftly paced camerawork, as Maxo constructs a scene worthy of a Scorcese film.” – Rolling Stone

“Houston rapper Maxo Kream has been dropping singles lately, and his conversational, melodic style remains addictive each time.” – BrooklynVegan

The Song:

Maxo Kream uses his two-stepping flow to illustrate underworld stories over lurid and grimy soundscapes. Recruiting his friend Tyler, The Creator to supply one of his most evil beats to date, and to bless the track with his presence, Maxo shares “Cracc Era,” his new single. “Cracc Era” finds both artists turning back the clock, as Tyler delivers the atonal synths and relentless bass that marked his horrorcore era, while Maxo tells tales from the trap: “Way before I did this rappin’ I was out here jackin’ n****s/I mean like jackin’ was my skill, jack your pounds and jack your pills/Catch you lackin’ by the hill, we jackin’ n***s, Jack & Jill,” he spits. Backing up Big Persona, Tyler delivers his own manifesto, in a tongue-twisting 16: “N****, two-tone two door/Watchin’ Juno, you know/Who dem is when you see/N****s in them Unos,” intones Tyler. “Cracc Era” is the second collaboration between Maxo Kream and Tyler, The Creator, following “Big Persona” in 2021.

“Cracc Era” is the latest song in a torrid 2024 streak by Maxo Kream, Over the summer, the Houston native teamed with Surf Gang producer Evilgiane for the spritely “Eye Know.” The fast-paced single was his second acclaimed collaboration with Evilgiane, following January’s “Bang The Bus,” an ethereal and energetic offering that earned acclaim from Stereogum, Rap Radar, Hits DD, and more. Maxo used his music to process a loss in his family, paying tribute to his hero, his father Emekwanem Ibemakanam Ogugua Biosah Sr., aka Brandon Banks, who passed away earlier this year, in the single and music video for “No Then You a H*e,“ covered in Billboard, HotNewHipHop, Brooklyn Vegan, and more. He teamed up with fellow Texan That Mexican OT for “Talkin In Screw,” a syrupy tribute to DJ Screw and the South Texas rap scene.

Maxo is currently putting the finishing touches on the follow-up to his acclaimed 2021 album Weight Of The World, which earned critical acclaim from Pitchfork, NPR, Complex, and many others. The album featured collaborations with heavy-hitters including Tyler, The Creator, A$AP Rocky, Don Toliver, and Freddie Gibbs, and was expanded with 2022’s Weight Of The World (Deluxe), adding features from Benny The Butcher, Anderson .Paak, Babyface Ray, and more. Maxo spent 2023 releasing more fiery collaborations, including “Bonecrusher” ft. Key Glock and “Whatchamacallit” ft. Luh Tyler

Now in better mental and physical shape than ever before–Maxo has lost more than 75 pounds over several months–Maxo is ready to make a statement with his next album. A holistic effort that draws from every era of his discovery, Maxo’s next album is the beginning of a new era for the Texas titan. Stay tuned for much more from Maxo Kream, as he continues to perfect his personas and honor his late father in 2024.

Stream “Cracc Era” ft. Tyler, The Creator: https://stompdown.lnk.to/craccera

Photo credit: Kevin Moon

N3WYRKLA Puts Skilla Baby In the Hot Seat On “mind now” (Prod. Timbaland)

Go to Post

9.13.2024

Video: N3WYRKLA – “mind now” ft. Skilla Baby (Prod. by Timbaland)

The Jersey-Born, Rising R&B Baddie Taps Skilla Baby For A Flirty Yet Confrontational New Single and Music Video

Critical Praise:

“Bringing her New Jersey roots to the creative haven of NYC, N3WYRKLA manages to stay on top of the heap, bringing bone-quaking alternative heavy beats and a chilly R&B take to the game. Her music oozes cool.” – Notion

A Versatile and powerful project from one of the hottest and excitingly genre-fluid young talents coming through right now, an absolute one to watch. – Astrophe

New Jersey artist N3WYRKLA, pronounced New York LA, has been causing a huge stir across the Atlantic, quickly building momentum as one of the most intriguing and naturally reactive artists in the US alternative scene right now. – Wonderland

The Video:

Exuding an effortless cool and unshakeable confidence, rising Alt-R&B songstress N3WYRKLA is one of the most exciting young artists on the East Coast. Keeping up the momentum from her recent Timbaland-collab “CH3RRY,” the New Jersey-born artist shares “mind now” ft. Skilla Baby, her new single, also produced by Timbaland himself. The tracks finds N3WYRKLA navigating a situationship, as she delivers a clear message telling the individual in that they need to make a choice, even though she knows the answer…is her: “It’s ‘bout to get real messy / Wanna break ties wit him, I did / Tell your b*tch that you leavin’ / Gotta make your mind now, It’s me / She don’t even know that you playin’, that you play with her heart.” Skilla Baby claps back at N3WYRKLA’s demands over brash drums and a propulsive bassline, putting her firmly to the side: “I ain’t bout to leave my b*tch, ‘cuz I love my b*tch / I don’t need love from you, I don’t trust that sh*t / We can have fun when we in the club, that’s it / I ain’t tryna be your man, baby we just vibin’ / I’m be your side n***a, baby be my side b*tch.” The “mind now” video finds N3WYRKLA executing intricate choreography with a crew of backup dancers, before she links up with the rising Detroit star to play out their complicated relationship.

“mind now” follows up “CH3RRY,” a Timbaland-produced Alt-R&B track released earlier this summer, which earned coverage from BET, HotNewHipHop, and more. These two singles have continued a steady rise for N3WYRKLA, who has been on the radar of tastemakers since 2023. That year, N3WYRKLA released her debut EP, SELFishly enTITLED along with a stream of singles that helped her grow an audience and garner attention, one such example being her angsty single, “GMFU” which garnered over 1 million streams across all platforms. After her music grabbed the attention of Brent Faiyaz, N3WYRKLA was invited to hop onto Faiyaz’s critically acclaimed album Larger Than Life, joining Faiyaz and A$AP Rocky on the track “Outside All Night.” N3WYRKLA’s vulnerable delivery of lines like “If I let you in, can you promise you won’t be outside doing me wrong” adds emotional depth to an already yearnful track, which currently has 67M streams across platforms. This feature earned N3WYRKLA’s first Billboard chart entry, debuting at #10 on Billboard’s Hot R&B Songs chart and #26 on Billboard’s Hot R&B/ Hip-Hop Songs.

Released earlier in 2024, her latest EP, it’s not you, it’s me is dedicated to “taking accountability about the role you play in a relationship,” says the 24-year-old artist. The EP has amassed over 2 million streams across all platforms after reaching #23 on the Apple Music’s R&B/Soul Top Albums Charts. The EP features a second collaboration with Brent Faiyaz on the lo-fi synthy RnB single “not enough,” which garnered 1 million streams across all platforms.

N3WYRKLA is making a name for herself in the R&B world and is one to watch. Her ability to connect with listeners through her straightforward lyricism and emotiveness proves to be the superpower that will propel her to new heights. Stay tuned for more

Watch “mind now” ft. Skilla Baby (Prod. by Timbaland): https://www.youtube.com/watch?v=hoOmkJ9sVEA

Stream “mind now” ft. Skilla Baby (Prod. by Timbaland): https://venice.lnk.to/mind-now

Please contact Michelle or C hris for more info.

The Background:

Named after two of the largest cities in America, Nyla, known as, N3WYRKLA joins the latest crop of Gen Z songstresses bringing a refreshing take to the RnB scene. Her attention to detail and love for art makes up the genre-bending and experimental uniqueness of her sound. While the RnB genre tends to be riddled with poetic lyricism, N3WYRKLA flips that concept on its head through the use of unambiguous songwriting. Singles like “dumb with you,” “GMFU,” and “i cheated too” are exemplary of her relatable and unfiltered storytelling that attracts her loveworn and sentimental audience.

Links:

spotify | tiktok | instagram | youtube

“mind now” ft. Skilla Baby: https://www.youtube.com/watch?v=hoOmkJ9sVEA / https://venice.lnk.to/mind-now

“CH3RRY”:https://song.link/CH3RRY

END

09.24.2024
Trigga 500k Strives to Be the Florida Rap “Chosen 1” in Cali-Set New Video

Press Release

Trigga 500k Strives to Be the Florida Rap “Chosen 1” in Cali-Set New Video

Go to Post

9.13.2024

Video: Trigga 500k – “Chosen 1“

The Rising Florida Panhandle-Born Hitmaker Prepares For A Big Fall ’24, Travels to California for His Latest Music Video

Critical Praise:

“Monticello’s Trigga500K is one artist that people should keep their eye on…Bar after bar, Trigga500K proves time and time again that he has the skills and style to become the next big thing out Florida.” – Def Pen

The Video:

Slicing through the Dirty South with his neck-snapping rhymes, Trigga500k is Florida’s realest rising rapper. Ready to fulfill his destiny and become the Sunshine State’s next breakout star, Trigga shares “Chosen 1,” his new single and music video. Produced by Ygedos, the song gives new context to Trigga’s drawly delivery, providing a bed of keyboards and skittering snares that evoke the classic sounds of the West Coast. For his part, Trigga delivers an impassioned argument for his special status, decrying fake trappers and promising to never fall off. Filmed in Northern California, near the San Francisco home of Trigga’s record label, EMPIRE, the music video reflects the song’s sonic palette, as the young rapper makes himself at home in the Bay Area. “Chosen 1” arrives in the wake of “Ain’t Goin,” a collaboration with fellow Floridian BossMan Dlow, which racked up over 1.5 million YouTube views.

“Chosen 1” is the latest step in Trigga500k’s steady rise to the top of the street rap game. Born and raised in Monticello, a small town approximately 30 minutes east of Tallahassee, Trigga first caught attention with his 2022 hit “Ether,” which has over 2.2 million views on YouTube and earned Trigga a deal with EMPIRE. He followed in 2023 with his debut album, Trimmer Den Ever, which racked up over 16.7 million organic streams in its first four months, powered in part by his viral hit “Havin Motion,” which has over 6 million streams across platforms. “Havin Motion” became an anthem across the south, earning Trigga cosigns from the likes of Lil Baby, 42 Dugg, Moneybagg Yo, Skilla Baby, Lil Scrappy and Meek Mill, among others, and leading to a 22-date headlining tour in 2024.

With an EP due this fall via EMPIRE, Trigga is primed to parlay his regional fame into national recognition. Stay tuned for more.

Watch “Chosen 1”: https://youtu.be/yTIwhGGWbEQ

Stream “Chosen 1”: https://music.empi.re/chosen1

Trigga500k (credit: Esdras Thelusma)

Please contact Michelle or Kevin for more info.

Detroit’s DaeMoney Surveys His Kingdom in His New Video Single

Go to Post

9.20.2024

Video: DaeMoney – “King Of The Hill“

A Frequent Collaborator of Fellow Detroiters Like Babyface Ray and Veeze, and Armed With Co-Signs From LUCKI and More, the World Tour Mafia Emcee Shares a Dark and Atmospheric Anthem From the Upcoming The Godson, Coming This Fall via EMPIRE

Critical Praise:

“Collaborations between DaeMoney and Babyface Ray have the kind of consistent excellence you could set your watch to — as long as it’s a Rolex, or better.” – The FADER

“…with his sharp storytelling and lethargic flow, DaeMoney seems likely to secure a spot in hip-hop’s most competitive scene.” – Pitchfork

The Video:

Warping the sound of Detroit rap his wavy atmospherics and laid-back flow, DaeMoney has the ear of tastemakers in his hometown and beyond. Paying tribute to a favorite cartoon as he asserts his burgeoning rap supremacy, the 23-year old rapper shares “King Of The Hill,” a new single and music video from his upcoming The Godson. Rhyming over detuned synths and overdriven Michigan drums, the World Tour Mafia rapper works an endless litany of sports and pop culture references into his flex-heavy bars, comparing himself to Spider-Man, Hank Hill, Tom Brady, Jets pro bowler Sauce Gardner, Arnold from Hey Arnold!, and more. “King Of The Hill” comes with a video that fits the song’s grimy aesthetic, applying film grain to shots of DaeMoney and his WTM associates frequenting their favorite spots in Downtown Detroit.

“King Of The Hill” continues DaeMoney’s 2024 hot streak, and further establishes him as one of the most promising artists in a bustling Michigan rap scene. As a member of World Tour Mafia, along with associates Scoob, Milt, Money Miles, and Solid, Dae put an insular spin on the Detroit sound, keeping the hard-hitting drums and slick punchlines, while adding a narcotic flow and incorporating dark sonics to better suit a head-nodding headphones experience. After emerging in the rap scene in 2020, Dae reconnected with his father, and through him, met Babyface Ray, who Dae was surprised to find was his blood uncle. Since then, Dae and Ray have been frequent collaborators, earning praise from The FADER for their “consistent excellence.” Dae’s heady style earned him co-signs from kindred spirits like Veeze and LUCKI, who joined him on his cult hit, “Gta” in 2021. He further burnished his reputation in his city with his Slae Season series of mixtapes, including Slae Season 3, featuring “Who Is That” ft. LUCKI, Veeze & Babyface Ray, which has nearly 10 million streams on Spotify.

With The Godson, DaeMoney returns to his mafia roots, establishing himself as a kingpin of Detroit’s new generation. Stay tuned for much more.

Watch “King Of The Hill”: https://youtu.be/16o5l4h2shg

Stream “King Of The Hill”: https://music.empi.re/kingofthehill

Photo credit: Lestyn Park

Please contact Michelle or Annjie for more info.

310babii Turns Up the Heat With “That’s It,” On the Road to 10/4 Project ‘310degrees’

Go to Post

9.20.2024

Video: 310babii – “that’s it“

Inglewood’s Favorite Platinum-Selling Rap Prodigy Tears It Up in Oakland in the Latest Single and Music Video From His Upcoming Project, 310degrees

The New Video Arrives Shortly After 310babii Earns a Nomination at the 2024 BET Hip-Hop Awards for “Best Breakthrough Hip-Hop Artist”

Critical Praise:

2024 Spotify Artist to Watch

“How 310babii Danced His Way Up the Hot 100 With ‘Soak City (Do It)’” – Billboard

“As the West Coast continues to bask in their summer on top, 310babii is keeping the hits coming.” – Billboard

“24 Rappers To Watch in 2024…effortless creativity is what makes him so exciting” – Complex

The Video:

310babii solidified his status as L.A.’s hottest rising rapper over the summer, when he earned a Platinum plaque and his high school diploma on the same day. Keeping the temperature high as he approaches his next project 310degrees, the 18-year-old Inglewood native shares “that’s it,” a new single and music video from the project. The video arrives shortly after 310babii garnered his first-ever nomination at the BET Hip-Hop Awards, earning recognition in the “Best Breakthrough Hip-Hop Artist” category.

Levitating above a sinister L.A. instrumental, complete with ice cold keys, thunderous 808s, and tolling bells, the young hitmaker describes what life is like as the man in his city. He stays blasé when he describes the baddies who frequently surround him and encourages them to strut their stuff. In the video, directed by AdamKG, the video for “that’s it” finds 310babii talking his smack in a Davante Adams Las Vegas Raiders jersey, as he commands a team of dancers and tours the city of Oakland while hanging out the window of his luxury truck.

“that’s it” is the latest single from 310degrees, 310babii’s next project, due to release next month. The new song follows the recent release of “forward back,” a bass-heavy, Bankroll Got It-produced banger that earned a spot on the soundtrack for NBA2k25. Earlier this summer, 310babii scored a viral hit with “rock your hips,” arriving with two distinct versions: one featuring Saweetie, and another with fellow L.A. heavy-hitters OhGeesy and BlueBucksClan. “rock your hips” went viral on TikTok, reaching #6 on Billboard’s TikTok Top 50 and racking up over 100k video creations (along with 2.5 million combined YouTube views), and is currently #19 on the Rhythmic radio airplay chart. “rock your hips” was the Inglewood native’s second viral hit of the summer, following the dancefloor-filling “pink whitney,” which peaked at #26 on the TikTok x Billboard chart. 310degrees arrives on October 4th via HIGH IQ / EMPIRE, and is currently available to pre-save.

Watch “that’s it”: https://www.youtube.com/watch?v=H_QYFaDisq4

Stream “that’s it”: https://music.empi.re/thatsitbabii

Photo credit: Pico Shaw

Please contact Michelle, Kevin, or Chris for more info.

The Background:

Bktherula Stays Up Late in “Adult Swim,” Her High-Octane New Single

Go to Post

9.20.2024

BKTHERULA SHARES NEW SINGLE
“ADULT SWIM”

STREAM HERE

The 22-Year-Old Artist Samples Vano3000’s Viral Edit of BadBadNotGood in Her Hedonistic New Single, Her First Since Releasing LVL5 P2 in March

Critical Praise:

Praise for LVL5 P2

“The genre-bending rapper and singer-songwriter is competing in her own lane — perhaps even in her own dimension.” – Alternative Press

“At its best, the synthesis of P2 yields superfun songs that could climb into your most played overnight” – The FADER

“Bktherula Shows Her Versatility on New Album ‘LVL5 P2‘” – HYPEBEAST

More praise for Bktherula:

“BKTHERULA Reaches New Dimensions on LVL5” – Office Mag

“Atlanta’s Bktherula is letting go and levelling up…Fusing R&B, punk and alternative stylings, the 20-year-old rapper forms an unpredictable, meditative sound of her own” – NME

The Announcement:

September 20, 2024 – Bktherula shares her new single “Adult Swim,” paying tribute to every stoner and gamer’s favorite late night network. The song utilizes a sample from Vano3000’s viral “Adult Swim” edit of BadBadNotGood’s “Time Moves Slowly”–Bk sings her own version of the song’s mournful hook. Though the hook is wistful, Bk doesn’t have time to be sentimental in her verses. She hammers her rhymes between inter-dimensional percussion and squiggling synths, recounting hedonistic nights on tour and spitting game. Stream “Adult Swim’ HERE via Warner Records.

“Adult Swim” is Bk’s first new single since the release of LVL5 P2, her acclaimed 2024 album, which released in March. The album features the buzzing singles “CRAYON,” which has earned over three million streams, and “SHAKIN IT,” a collaboration with Cash Cobain. Deepening a style she explored with her acclaimed 2023 album LVL5 P1, the new album deposits the listener directly into Bk’s sonic realm, crafted by Bk with assistance from producers like azure, Simmyauto, among others. The album earned praise in Pitchfork (“The Atlanta rapper’s latest imagines a higher dimension where outré flexes and endless love affairs are enveloped by waves of metallic crunch and mind-expanding guitar”), Alternative Press (“The genre-bending rapper and singer-songwriter is competing in her own lane — perhaps even in her own dimension”), HYPEBEAST (“Bktherula Shows Her Versatility on New Album ‘LVL5 P2‘”), The FADER (“Bktherula expands her consciousness on LVL 5 P2”), and many other publications.

Watch Bk’s “On The Radar” performance of “Adult Swim” HERE

LVL5 P2 Tracklist:

CODE
NUN
TATTI
BOI
SHAKIN IT (feat. Cash Cobain)
JUST MAKE SURE
WISHUWASDACREW
INSANE
CRAYON
WOMAN (feat. J.I.D.)
FEATHERS

our work

clients

press releases

our team

Lupe Fiasco’s New Song, “P4P,” Featured in ‘Undisputed’ Video Game Trailer

10.8.2024

LUPE FIASCO REVEALS EXCLUSIVE NEW TRACK, “P4P,” IN TRAILER FOR UNDISPUTED, THE UPCOMING MAJOR VIDEO GAME

The Chicago Legend Shares the First Glimpse of “P4P,” Which Will Appear on the Official Soundtrack for the Boxing Game and On All DSPs in the Near Future

The Announcement:

The Background:

Links:

Links:

Fuerza Regida Adds Los Angeles Azules as Headliners for 11/2 Don’t Fall In Love Fest

10.7.2024

Los Ángeles Azules Announced As Third Headliner for Fuerza Regida’s New Festival, Don’t Fall In Love Fest, in San Bernardino, CA

Featuring Fuerza’s First Performance in Their Hometown Since 2019, Don’t Fall In Love Fest Features a Stacked Lineup of Hip-Hop and Latin Stars of the Past and Present

Don’t Fall In Love Fest Launches on November 2nd at NOS Event Center in San Bernardino; Tickets Are Available Now

The Announcement:

Links:

Rich Forever (Rich The Kid, Famous Dex, Jay Critch) Reveals Tracklist for 10/11 ‘Rich Forever 5’

10.8.2024

Rich Forever–Rich The Kid, Jay Critch, and Famous Dex– Announces Tracklist For New Album, Rich Forever 5, Out October 11th via Rich Forever Music/Create Music Group

The Trap Trio Prepare For The Latest Edition of Their Rich Forever Series, Their First Collaborative Project Since 2019

Links:

Sexyy Red Collaborates with Ed Hardy on Limited Clothing Drop, On Sale Now

10.3.2024

Sexyy Red Collaborates With Ed Hardy on Signature Clothing Collection, On Sale for a Limited Time Only Featuring Bikinis, Dresses, and a Sarong Cover-Up, Sexyy’s Ed Hardy Collection is On Sale Now

After Wrapping the Fast-Selling, Star-Studded “Sexyy Red 4 President Tour,” the St. Louis Rap Superstar Collaborates With One of Her All-Time Favorite Brands on a Stunning New Collection

Critical Praise:

The Announcement:

Links:

310babii Lights It Up With Party-Starting New Project 310degrees ft. Luh Tyler, Saweetie, Money Man & More

10.4.2024

310babii Turns Up the Heat with New Album 310degrees, Out Now via HIGH IQ / EMPIRE The 18-Year-Old Inglewood Prodigy Recruits Luh Tyler, Saweetie, Money Man, and More for a Party-Starting New Set

Home to Viral Singles Like “raise your hips” and “pink whitney,” the Rising Superstar’s New Album is a Relentless 13-Pack of West Coast Bangers, With Production From Bankroll, Pilgrim, Diego Ave, TRGC & more

Critical Praise:

The Announcement:

The Background:

Links:

DaeMoney Pays No Mind To The Critics On “F*CK SLAE” Video Single

10.4.2024

Video: DaeMoney – “F*CK SLAE”

The World Tour Mafia Emcee Shows Off the Lyrical Prowess That’s Earned Him the Respect of Detroit’s Finest In a Dark Yet Atmospheric New Single From the Upcoming The Godson, Coming This Fall via EMPIRE

Critical Praise:

The Video:

Links:

Sexy Drill Pioneer Chow Lee Shares His Laundry List of “addys!” in New ‘Sex Drive’ Video

10.3.2024

Video: Chow Lee – “addys!”

Sexy Drill’s Greatest Entertainer Earns His Status In The Charli XCX-Sampling Anthem From His Critically-Acclaimed Album Sex Drive

Critical Praise:

The Album:

The Background:

Links:

Links:

Fuerza Regida Announces 11/2 Don’t Fall In Love Fest, Featuring Fuerza, Lil Baby, Kodak Black, Sexyy Red, Chino Pacas, and More

10.3.2024

Fuerza Regida Announces “Don’t Fall In Love Fest,” a New Music Festival in Their Hometown of San Bernardino, CA, Featuring the Band’s First Hometown Performance Since 2018

Headlined by Fuerza, Lil Baby, and a Legendary Act To Be Announced, Don’t Fall In Love Fest Features a Stacked Lineup of Hip-Hop and Latin Stars of the Past and Present

Don’t Fall In Love Fest Launches on November 2nd at NOS Event Center in San Bernardino; Tickets Are Available on Friday October 4th

Named After the Superstar Mexican Music Group’s Billboard-Charting Album, Pero No Te Enamores, Don’t Fall In Love Fest Seeks to Bring Joy and Hope to the Citizens of the Group’s Hometown

The Two-Stage All-Ages Fest Brings Contemporary Rap & Latin Stars, Like Lil Baby, Kodak Black, Sexyy Red, Luis Conriquez, Chino Pacas, and Xavi, Along With Legends From Both Genres, Like Bone Thugs-N-Harmony, Too $hort, and Los Rieleros Del Norte

The Announcement:

Links:

Sexyy Red Stages a Space Battle of the Sexes in “U Know What To Do” Video

10.3.2024

Video: Sexyy Red – “U Know What To Do“

As She Wraps Her Star-Studded Successful “Sexyy Red 4 President Tour,” the St. Louis Star Reaches Astronaut Status in the Space Age Video for Her Latest Single

Critical Praise:

The Video:

Links:

Quezz Ruthless Hits The “Jackpot” In New Video from ‘Y.N.S.’ Mixtape

10.2.2024

Video: Quezz Ruthless – “Jackpot”

The Rapidly Rising Memphis Rapper Plays His Cards Right In The New Video Highlight From Y.N.S.

The Video:

Links:

310babii Reveals Tracklist for 10/4 ‘310degrees’ Album, ft. Luh Tyler, Saweetie, OhGeesy & More

10.2.2024

310babii Reveals Star-Studded Tracklist For New Album, 310degrees, Out October 4th via HIGH IQ/EMPIRE

Los Ángeles Azules Announced As Third Headliner for Fuerza Regida’s New Festival,
Don’t Fall In Love Fest, in San Bernardino, CA

**Rich Forever–Rich The Kid, Jay Critch, and Famous Dex– Announces Tracklist For New Album, Rich Forever 5, Out October 11th via Rich Forever Music/Create Music Group**

Sexyy Red Collaborates With Ed Hardy on Signature Clothing Collection, On Sale for a Limited Time Only

Featuring Bikinis, Dresses, and a Sarong Cover-Up, Sexyy’s Ed Hardy Collection is On Sale Now

310babii Turns Up the Heat with New Album 310degrees, Out Now via HIGH IQ / EMPIRE

The 18-Year-Old Inglewood Prodigy Recruits Luh Tyler, Saweetie, Money Man, and More for a Party-Starting New Set

dublab x Carhartt WIP (view images HERE)
(Images by Zen)

BKTHERULA SHARES MULTI-DIMENSIONAL VIDEO FOR
“ADULT SWIM”

WATCH HERE
STREAM HERE