10.01.2021

Multi-Platinum Singer-Songwriter FARRUKO
Drops LA 167, An Ode To His Carribean Roots and Family Legacy

The Puerto Rico-Born Superstar Premieres the Video for “El Incomprendido,” A Highlight From the 25-Track New Album

Credit: Mike Ho

The Announcement:

October 1, 2021 (Miami, FL) – Multi-platinum singer-songwriter and two-time Latin GRAMMY award winner, Farruko, releases his highly anticipated album LA 167. The project finds the global chart-topping reggaetonero further defying industry standards — creating an eclectic ambiance fit for various subcultures and genres. Intentionally crafted to honor the intersections of his hometown of Bayamon and the legacy of his late grandfather, the album displays a Farruko that is nostalgic, festive, vulnerable, and proud.

“[LA 167] is the record, this is the moment, this is the story. It’s an act that will mark my career, my family and it will ultimately mark who I am as a person.” – Farruko

Buy/Stream LA 167: https://Farruko.lnk.to/La167

Named after the principal highway that passes through his hometown of Bayamon, Puerto Rico, the album is a special, sentimental ode to the highway and a particular gasoline station that once belonged to his late grandfather. With LA 167, Farruko reclaims his grandfather’s legacy, while simultaneously proving his ability to reach the masses with homegrown messages and diverse, diasporic instrumental selections. To achieve this, he revisited the most nostalgic perreo beats, incorporated the “pilita” or EDM trends popularized in the neighboring country of the Dominican Republic, and his traditional love for Jamaica’s reggae—all while remaining loyal to his grittier influences like his trap, drill, and reggaeton essence.

Acknowledged as one of the leading musical phenomena within the Latin music industry, Farruko’s statement is clear with LA 167. Opening the project are outstanding, chart-topping tracks like “La Tóxica,” which debuted in the top 10 of Billboard’s “Latin Digital Song Sales” list and in the top 15 of “Hot Latin Songs, it peaked at no. 1 in 9 countries, #1 on Billboard’s Hot Latin Songs and Latin Streaming Songs, and scored him a 2021 Latin GRAMMY® nomination in the “Best Reggaeton Performance” category, as well as “Pepas”— his latest global anthem which landed him the #1 spot on Billboard’s “Hot Dance/Electronic Songs,” “Dance/Electronic Digital Song Sales,” “Dance/Electronic Streaming Songs,” and “Latin Digital Song Sales” charts. The track currently ranks at #7 on Spotify’s Global Top 50 chart, with over 272 million total streams, surpassing 2.7 million daily streams, and at #1 on Billboard’s “Hot Latin Songs” chart for 6 consecutive weeks. Last week, Farruko recruited internationally renowned superstar DJ , David Guetta for the official remix version of the global hit.

Joining forces with culture giants such as Bayamon-native Ñengo Flow for “Cucaracha,” an alternative track sampling Paquita La Del Barrio’s “Rata De Dos Patas,” and Yomo for “Baya,” reinforces his intentions of giving those before him their flowers through collaboration. His sensible and more vulnerable sides are found in ballads like “$” and “My Lova” — a ballad-turned-reggae track that speaks on heartbreak and karma.

In honoring his island and culture, he delivers tracks like “Jibaro,” which finds Farruko reconnected with his “Calma (Remix)” collaborator Pedro Capo. The song opens up with the sweet sounds of “el coqui,” a frog endemic to Puerto Rico, and lyrically turns to a poetic ode to his rural, country roots. He brings on DJ Adoni for guaracha-EDM records “F*LOVE” and “El Incomprendido.” Other collaborators found in LA 167 include Jay Wheeler, Brray, Secreto, Noriel, Luar, White Star, India Martinez, Lenier, and Jamaican dancehall singer Mavado.

Along with the album, Farruko releases a high-energy new video for LA 167 highlight “El Incomprendido” ft. Victor Cardenas & DJ Adoni. The ideal follow-up to “PEPAS,” “El Incomprendido” keeps the party going, incorporating elements of electronic music – particularly an interpolation of the 1999 eurodance classic “Better Off Alone” by Alice DJ – while sirenic synths and celebratory trombones dueling atop a reggaeton-influenced backbeat. Alternating sweet singing and hard-nosed raps, Farruko crafts an anthem that will blast out of hookah bars for the foreseeable future. Directed by Mike Ho, the video picks up where “PEPAS” left off, as Farruko and company drive their ATVs from the desert into a beachside town to throw the biggest party the town has ever seen. ATVs do donuts in a nearby parking lot as Farruko parties at night by the seaside with cage dancers, the famed DJ Adoni, and a number of beautiful women.

Watch “El Incomprendido” ft. Victor Cardenas & DJ Adoni: https://www.youtube.com/watch?v=Zpi7CTDvi1A

Farruko is no stranger to the repeat button, and with 8 successful studio albums, multiple international collaborations throughout his artistry that include artists like Shaggy, Sean Paul, Alicia Keys, as well as Nicki Minaj, 21 Savage, and Travis Scott for standout track “Krippy Kush”, his versatility and ability to conquer the masses despite language proves he has become one of the most innovative exponents of the reggaeton genre. His eighth studio album “Gangalee” debuted #2 on Billboard’s “Top Latin Albums” chart, entered the global “Billboard 200” chart, and was certified 7X Multi-platinum. The album features singles such as “Nadie”, Inolvidable”, “La Cartera” alongside Bad Bunny, and “Delincuente” with Anuel AA. Likewise, his single “Calma (Remix)” with Pedro Capó became a generationally iconic hit within Latin music and received a Latin GRAMMY® award as well as a Platinum certification by the RIAA. In 2020, Farruko received two ASCAP awards for songs “Calma” and “Si Se Da.”

Sitting on 41.9 million monthly listeners on Spotify, over 8.4 Billion streams across digital platforms, and ranking the 30th most listened to artist in the world; his music transcends borders and languages. This has impacted the Latino community in such a way that his career has been recognized by HBO in a documentary focused on his career entitled, “Farruko: En Letra de Otro.

Characterized as the definitive artist of this generation, Farruko illustrates his natural approach to both commercial and rooted styles with LA 167. This November he will kick off his first US Tour making stops in 15 cities. He recently made history selling out Puerto Rico’s renowned Coliseo arena during a presale for 2 nights for his upcoming homecoming shows of “LA 167 Tour.”

LA 167 Tracklist
1. “Ki” Feat. Oneill & Daniel Habif
2. “La Tóxica”
3. “Pepas”
4. “GPS” Feat. Jay Wheeler
5. “F*LOVE” Feat. Dímelo Flow & DJ Adoni
6. “Cucaracha” Feat. Ñengo Flow
7. “Lambo”
8. “My Lova”
9. “Baja Cali”
10. “La Perla”
11. “Cuervos”
12. “El Incomprendido” Feat. Victor Cardenas & DJ Adoni
13. “Embalao” Feat. White Star & J. Cross
14. “Jíbaro” Feat. Pedro Capó
15. “$”
16. “167”
17. “Baya” Feat. Yomo
18. “Doble L” Feat. Brray & Noriel
19. “Guerrero” Feat. Luar La L
20. “Amigos Nuevo” Feat. Fresy Franklin
21. “Bendición” Feat. Lenier
22. “WFM” Feat. Mavado
23. “Apunta y Dispara” Feat. India Martinez & Lito MC
24. “Siempre Sere” Feat. Myke Towers, Tempo,
Secreto, Pacho El Antifeka
25. “Helicóptero”

Please contact Michelle or Erin for more info.

Farruko Stats & Accolades:

Social Media Following: Instagram (18.5 million), Twitter (4.7 million), Facebook (15 million likes), YouTube (13.7 million)

2x Nominee at the 2021 Latin American Music Awards (vote here until 3pm ET on March 23rd)

Winner – Premios Juventud 2021 (La Mezcla Perfecta)

2x Latin GRAMMY Award Winner (2016, 2019)

ASCAP Latin Songwriter of the Year (2018)

Latin Billboard Award Winner (2015)

Nine Latin Airplay #1 Hits (including 2020’s “La Toxica”)

“After his 2017 single ‘Krippy Kush’ became the first Latin trap song to reach the Hot 100 singles chart, Farruko did the unexpected by shifting his next album away from the burgeoning format and returning to urbano’s reggae roots. Eschewing tough rap braggadocio in favor of tuff gong vibrations, Gangalee makes Carribbean connections via cuts like the breezy ‘Quédate’ and the throwback ‘Pórtate Mal.’” – Rolling Stone’s Best Latin Albums of 2019 (Gangalee)

“Whether or not you realize it, this Puerto Rican rapper is one of the most popular artists in America right now.” – Vice

“Luckily, a few artists have taken on the task of ensuring [reggaeton’s] origins aren’t suppressed or forgotten. Farruko is one of the few at the forefront, doing so in the most overt fashion…Farruko, who has over a decade of experience in the music industry, has been a part of that time of reinvention for reggaeton, trap en español, and now reggae…Taking on the advice of the wise, Farruko more often than not says the least but does the most, pouring out his thoughts, emotions and vision for the future of Latin music into extended albums and tracks.” – Remezcla

Background:

About Farruko
Farruko is recognized as one of the most important musical phenomena in the Latin music industry. Thanks to his fantastic artistic versatility and his excellence on stage, the multi-platinum artist and two-time Latin GRAMMY winner has managed to conquer massive audiences around the world, becoming one of the most innovative exponents of the reggaeton genre. With eight successful studio albums and multiple collaborations with international artists of different genres, his success has impacted the Hispanic American community, in such a way that his career has been recognized by HBO with a documentary, “Farruko: En Letra de Otro.”

His latest album Gangalee debuted #2 on Billboard’s “Top Latin Songs” chart, entered the “Billboard 200” global chart, and was certified 7x multi-platinum. This album presents essential singles like “Nadie,” “Inolvidable,” “La Cartera” with Bad Bunny, and “Delincuente” with Anuel AA. Likewise, his single “Calma – Remix” with Pedro Capó became an iconic hit of popular reggaeton, which not only received a Latin GRAMMY award but has also been certified as platinum by the RIAA. Additionally, the song received an ASCAP 2020 award and has almost two billion views in its music video. Farruko is characterized by his highly-adaptable skills across musical genres, and his ability to break international barriers with his unique talent. Constantly demonstrating his musical evolution, Farruko reaffirms his position as an artistic powerhouse in the Latin music industry.

About Carbon Fiber Music
Carbon Fiber Music, Inc. (CFM) is a record label specializing in the international Latin market, established in 2014 and founded by international superstar, Farruko, and his manager/entrepreneur Franklin Martinez. Today, Carbon Fiber Music is one of the most respected independent record labels in the music industry and is responsible for the internationalization of multiple artists such as: Farruko, Ankhal, Lary Over, Milly, Akim, Lil Tati, Josephlee, and producers and songwriters: Sharo Towers, K4G K LO K, Ghetto, White Star.

The label is characterized by its mastery of a wide variety of musical styles, which reflect the constant evolution of the Hispanic American youth thanks to its wide and successful catalog that has taken it to win multiple Latin GRAMMYS and tour the world with its artist roster.

Carbon Fiber Music has always distinguished itself for its consistency and the quality of its releases, leading it today to become one of the most recognized and significant brands in Latin Urban music, with more than 3.97 million followers through its social networks and more than one billion views on its official YouTube channel.