“Be prepared to see a whole lot more of Jaah in the coming months as he continues his ascension.” – ELEVATOR
With uniquely animated vocalizations over trap-punk beats, rapper Jaah SLT—a nickname spawned from a mashup of Charlotte’s airport code, CLT, and a childhood fight club named SALT—first caught viral attention with his 2019 single, “Tuff.” With the song soundtracking playful Tik Tok videos and charting high on Spotify Viral Charts, Shazam Top 200 and Rolling Stone Charts, the North Carolina native is quietly emerging from the internet underground to solid hip-hop spotlight.
Born Jamir Rucks, the 20-year-old grew up in the southside suburbs of Charlotte. As he matriculated through high school, he immersed himself in football, hoping his skills would lead to a career in sports. But in 2017, after a back injury during his senior year derailed his future plans, Jamir turned to music, an interest he developed while freestyling among friends before games.
The following year, he officially kicked off his career with “Loyalty,” a bouncy cut about his hometown crew that he self-released on SoundCloud. To date, he has issued a pair of EPs and a slew of uptempo records between projects to highlight his aggressive tone and relaxed, lively cadence. On his latest 7-track project, 2-7-20, he showcases relentless raps over boisterous production, namely on tracks “My Seed,” “Y2k” and “GTS.”
Jamir’s captivating sound draws inspiration from genre-defying, rule-breaking artists Chief Keef, Lil B, Young Thug and Makonnen. He also counts ‘80s rock, heavy metal greats, such as KORN Metallica and Police, as inspiration and a nod to his punk-leaning versatility.
Ahead of his debut album with Alamo Records, multiple singles and EPs are slated for 2020 with the promise of a refreshing take on a popular sound.