PAST CLIENT

Yella Beezy

“How Yella Beezy Scored a Number One Hit During the Summer of Drake” – Rolling Stone

“Yella makes rap that falls into the ever so-popular “melodic” description, but his flows and downright ability to spit set him apart from everyone else” – XXL

“Beezy brings the heat…In an era when hip hop artists are releasing albums where every song sounds pretty much the same, Yella Beezy has delivered a record that goes against the grain on his latest project, Baccend Beezy. The Southern rapper sticks to his roots as listeners can pick up influences from the region, but Beezy has a little bit of something for everyone on his latest mixtape. ” – HotNewHipHop

“He uses simple lyrics intelligently, with an infectious flow that would sound equally appropriate in a noisy nightclub or coming from a cell phone outside West End Station during rush hour.” – Dallas Observer

About

Hailing from the notoriously tough Oak Cliff neighborhood of Dallax, TX, rapper Yella Beezy quietly clawed his way into the culture’s collective consciousness. With nearly 100 million cumulative views to his credit on a string of regional anthems, The Fader touted him among “5 under-the-radar rappers from Dallas-Forth Worth you should know about,” Noisey dubbed him “one of the last Country Rap Tune Mohicans,” and The New Yorker claimed, “Part of Beezy’s appeal, in addition to the extraordinary clarity of his reedy voice, is his geographic specificity.” Sporting the classic “Dallas shag” haircut and a swagger earned through time logged on Oak Cliff’s streets, he set the stage for a movement out of the Metroplex and towards hip-hop supremacy.

He organically cultivated a fan base and built a buzz off the back of mixtapes such as Lil Yella Mane, Country Rap Tunes, and more before making a breakthrough with Lite Work in 2016. A year later, Lite Work, Vol. 2 produced a handful of rising anthems. Powered by his inimitable raspy verses, hypnotic hooks, and undeniable, up-tempo beats, “That’s On Me” clocked 23 million YouTube views in under six months. Hot on its heels, “Up One” [feat. Lil Baby] crossed the 20 million-mark in less than two months. These bangers paved the way for more music in 2018 and beyond from Beezy as he unleashes his proper HitCo debut.

Dallas natives take an overwhelming amount of pride in the city they call home. They practically bleed for the Cowboys, Mavericks, and Texas Rangers and fly their state’s flag high at any opportunity. However, that hometown spirit also fuels a burgeoning hip-hop scene led by Yella Beezy at the forefront.

Hailing from the notoriously tough Oak Cliff neighborhood, the rapper quietly clawed his way into the culture’s collective consciousness. With nearly 100 million cumulative views to his credit on a string of regional anthems, The Fader touted him among “5 under-the-radar rappers from Dallas-Forth Worth you should know about,” Noisey dubbed him “one of the last Country Rap Tune Mohicans,” and The New Yorker claimed, “Part of Beezy’s appeal, in addition to the extraordinary clarity of his reedy voice, is his geographic specificity.”

Sporting the classic “Dallas shag” haircut and a swagger earned through time logged on Oak Cliff’s streets, he set the stage for a movement out of the Metroplex and towards hip-hop supremacy.

“I’m inspired by the fact that there hasn’t been a real star from Dallas when it comes to rap,” he exclaims. “The city is genuinely supportive. They want to see someone make it as far as the music—especially where I’m from in Oak Cliff. That’s the hood. I’m giving you a story from those blocks. It’s what I’ve seen growing up. Dallas made me how I am.”

Rap immediately called to Beezy as a child. He vividly recalls watching Cash Money Records VHS tapes on repeat in addition to constantly listening to UGK, Geto Boys, Do Or Die, Mobb Deep, Eazy-E, and other favorites with his parents. After penning his first rhyme at six, he recorded at just 13-years-old, starting a group alongside two high school buddies.

Trouble caught up to his friends as they both went to jail, and he kept making music on his own—while hustling.

“I did what I had to do to survive,” he admits. “I might’ve been in the streets, but I didn’t stop rapping either.”

He organically cultivated a fan base and built a buzz off the back of mixtapes such as Lil Yella Mane, Country Rap Tunes, and more before making a breakthrough with Lite Work in 2016. A year later, Lite Work, Vol. 2 produced a handful of rising anthems. Powered by his inimitable raspy verses, hypnotic hooks, and undeniable, up-tempo beats, “That’s On Me” clocked 23 million YouTube views in under six months. Hot on its heels, “Up One” [feat. Lil Baby] crossed the 20 million-mark in less than two months. Meanwhile, personal tracks like “Too Long” and “Sinner’s Prayer” zeroed in on his confessional lyricism and haunting harmonies, pulling no punches and painting a portrait of life in Oak Cliff. Most importantly, Lite Work, Vol. 2 paved the way for more music in 2018 and beyond from Beezy.

In the end, he remains forever committed to amplifying his city’s voice worldwide. “You get me when you listen to anything I do or put out,” he leaves off. “I hope you can relate to my story, my struggle, and now my success.”