1.30.2020

Video: Yella Beezy – “Ay Ya Ya Ya” ft. Ty Dolla $ign

The Dallas Rapper and the L.A. Crooner Get Their Casino Royale On in the Video for this Energetic Club Banger

Critical Praise:

“How Yella Beezy Scored a Number One Hit During the Summer of Drake” – Rolling Stone

“Yella makes rap that falls into the ever so-popular “melodic” description, but his flows and downright ability to spit set him apart from everyone else” – XXL

“Beezy brings the heat…In an era when hip hop artists are releasing albums where every song sounds pretty much the same, Yella Beezy has delivered a record that goes against the grain on his latest project, Baccend Beezy. The Southern rapper sticks to his roots as listeners can pick up influences from the region, but Beezy has a little bit of something for everyone on his latest mixtape. ” – HotNewHipHop

“He uses simple lyrics intelligently, with an infectious flow that would sound equally appropriate in a noisy nightclub or coming from a cell phone outside West End Station during rush hour.” – Dallas Observer

The Video:

Crafting club bangers with his sharp Dallas drawl, Yella Beezy is a rising star. Rocking a “Baccend Beezy” chain and a Dolce Gabbana belt, Yella Beezy lights up the club in “Ay Ya Ya Ya,” his new video, directed by BenMarc. Produced by Ant Chamberlain, Big Korey & SephGotTheWaves and featuring a butter smooth verse from Ty Dolla $ign, “Ay Ya Ya Ya” is a guitar-inflected ode to club-going baddies. In the video, which pays homage to famous casino scenes from James Bond films, Beezy and Ty Dolla hit the club to play craps, drink liquor, and enjoy the eye candy. “Ay Ya Ya Ya” follows Beezy’s video for Chris Brown-co-starring “Restroom Occupied“ (over 11 million views on YouTube), a radio hit which peaked at the #9 spot on Billboard’s Mainstream R&B/Hip-Hop chart.

Yella Beezy made his name in the industry the old fashioned way, building up a massive local fanbase in his hometown before winning the support of DJs across the country. He emerged in 2017 with the Gold-certified hit “That’s On Me,” which peaked at #1 on Urban radio, eclipsing Drake’s “In My Feelings” for the top spot. Later that year, Yella Beezy opened for Beyoncé and Jay-Z on the On The Run Tour, and in summer 2019, he had a prominent spot supporting his “Restroom Occupied” co-star Chris Brown on his Indigoat Tour. In Summer 2019, he shared Baccend Beezy, the latest chapter in the Dallas native’s independent rise from obscurity to stardom. Featuring the Urban Radio Top Ten hit “Bacc At It Again” ft. Quavo & Gucci Mane, Baccend Beezy peaked at #91 on the Billboard 200 and featured appearances from Young Thug, Chris Brown, NLE Choppa, Too $hort, and more.