2.21.2020
Single: Yella Beezy – “Keep It In The Streets”
The Dallas Rapper Explains The Code He Lives By in His New Anthem
Critical Praise:
“How Yella Beezy Scored a Number One Hit During the Summer of Drake” – Rolling Stone
“Yella makes rap that falls into the ever so-popular “melodic” description, but his flows and downright ability to spit set him apart from everyone else” – XXL
“Beezy brings the heat…In an era when hip hop artists are releasing albums where every song sounds pretty much the same, Yella Beezy has delivered a record that goes against the grain on his latest project, Baccend Beezy. The Southern rapper sticks to his roots as listeners can pick up influences from the region, but Beezy has a little bit of something for everyone on his latest mixtape. ” – HotNewHipHop
“He uses simple lyrics intelligently, with an infectious flow that would sound equally appropriate in a noisy nightclub or coming from a cell phone outside West End Station during rush hour.” – Dallas Observer
The Song:
Wielding a southern drawl that sounds equally at home on heartfelt rap ballads as strip club anthems, Dallas rapper Yella Beezy appeals to the radio and the streets in equal measure. Perfecting his blend of country and street sensibilities, Beezy shares “Keep It In The Streets,” his new single. Reverberating with minor-key guitars, “Keep It In The Streets” is a modern-day blues ballad, mournfully and honestly addressing harsh realities through song. Alternating melodies and rapidfire rhymes, Beezy doles out pearls of street wisdom, designed to help people survive in this cold world: “Gotta be stronger, than greed and hunger/Said keep a strap and watch your back and you’ll live longer.” “Keep It In The Streets” is the HITCO-signed rapper’s first new song of 2020.
Late last year, Yella Beezy dropped “Ay Ya Ya Ya,” a guitar-inflected ode to club-going baddies. Featuring an appearance from Ty Dolla $ign, “Ay Ya Ya Ya” recently became a James Bond-inspired music video, as Beezy and Ty enjoyed VIP treatment in a remote casino. “Ay Ya Ya Ya” came hot on the heels of “Restroom Occupied,” the Chris Brown-featured radio hit that reached the top 10 of Billboard’s Mainstream R&B/Hip-Hop chart.
Yella Beezy made his name in the industry the traditional way, building up a massive local fanbase in his hometown before winning the support of DJs across the country. He emerged in 2017 with the Gold-certified hit “That’s On Me,” which peaked at #1 on Urban radio, eclipsing Drake’s “In My Feelings” for the top spot. Later that year, Yella Beezy opened for Beyoncé and Jay-Z on the On The Run Tour, and in summer 2019, he had a prominent spot supporting his “Restroom Occupied” co-star Chris Brown on his Indigoat Tour. In Summer 2019, he shared Baccend Beezy, the latest chapter in the Dallas native’s independent rise from obscurity to stardom. Featuring the Urban Radio Top 10 hit “Bacc At It Again” ft. Quavo & Gucci Mane, Baccend Beezy peaked at #91 on the Billboard 200 and featured appearances from Young Thug, Chris Brown, NLE Choppa, Too $hort, and more.
Stay tuned for Yella Beezy’s follow-up to Baccend Beezy, hitting the internet later in 2020.
Stay tuned for Yella Beezy’s follow-up to Baccend Beezy, arriving Spring 2020.
Buy/Stream “Keep It In The Streets”: https://hitco.lnk.to/KeepItInTheStreets
Please contact Michelle or Kierra for more info.
Links:
facebook | instagram | spotify | twitter | soundcloud | youtube
“Keep It In The Streets”: https://hitco.lnk.to/KeepItInTheStreets
“Ay Ya Ya Ya” ft. Ty Dolla $ign: https://hitco.lnk.to/AyYaYaYA / https://youtu.be/Qi2VaN7LCg4
“Restroom Occupied” ft. Chris Brown: https://youtu.be/kWk6SOybxKA
“Restroom Occupied” ft. Chris Brown (animated): https://hitco.lnk.to/RestroomOccupiedV
“Trust”: https://lnk.to/Trustvideo
“Hittas” ft. NLE Choppa: https://www.youtube.com/watch?v=Z24Fm2dp8Xc
Baccend Beezy: https://open.spotify.com/album/3SVS4vD2yIEntjSCc1DQtP?si=5LWLSXjcQVClj_Va_SbPHA
“Bacc At It Again” ft. Quavo: https://www.youtube.com/watch?v=MBiQVjt7Rjc / https://lnk.to/baccatitagain
“Keep It On Me”: https://www.youtube.com/watch?v=jLVItZf806M
“That’s On Me”: https://www.youtube.com/watch?v=tCev_IcVxcU