4.14.2020

Visual: Yella Beezy – “Headlocc”

The HITCO Artist Vibes to His Confrontational, Young Thug-Featuring New Single and Shows Us How He Spends His Socially-Distanced Days

Critical Praise:

“How Yella Beezy Scored a Number One Hit During the Summer of Drake” – Rolling Stone

“Yella makes rap that falls into the ever so-popular “melodic” description, but his flows and downright ability to spit set him apart from everyone else” – XXL

“Beezy brings the heat…In an era when hip hop artists are releasing albums where every song sounds pretty much the same, Yella Beezy has delivered a record that goes against the grain on his latest project, Baccend Beezy. The Southern rapper sticks to his roots as listeners can pick up influences from the region, but Beezy has a little bit of something for everyone on his latest mixtape. ” – HotNewHipHop

“He uses simple lyrics intelligently, with an infectious flow that would sound equally appropriate in a noisy nightclub or coming from a cell phone outside West End Station during rush hour.” – Dallas Observer

The Visual:

Yella Beezy has an energy that can’t be contained by the walls of his home. Kicking it in quarantine with some very lovely guests, Beezy shares the new visualizer for “Headlocc.” In the visualizer, Beezy shows us how he’s been living in quarantine. Holed up in his Dallas mansion, he’s been cooking and baking, playing Madden, and basking in the affection of his three quarantine partners.

Featuring a guest spot from Young Thug, “Headlocc” has inspired a wave of viral activity on TikTok and Triller. The “Headlocc Challenge” racked up over 326k views and 900 videos created on Triller alone, including vids by influencers like Kidathegreat, kangfrvr, and more. Catch Yella Beezy at Trillerfest, a virtual music festival, driving donations for those deeply affected by COVID-19.

Yella Beezy is planning to release multiple projects in the coming months. Look out for I Am My Brother’s Keeper, a collaborative effort with fellow Texan Trapboy Freddy, coming soon, and Broke Nights Rich Days 2, his next solo project, out later this year.

Watch the visual for “Headlocc” ft. Young Thug: https://youtu.be/Qbn6TbecJcM

Buy/Stream “Headlocc” ft. Young Thug: https://hitco.lnk.to/Headlocc