CLIENT

$NOT

“At a certain point, all these moments added up to one undeniable fact: $NOT is a legitimate star who makes music that will find its way to the ears of millions, no matter where it’s shared on the internet.” – Complex

“He’s well on his way to being one of the next independent rappers to make a mainstream splash… $NOT’s got a very particular kind of charisma, and one single at a time, everything’s clicking.” – Pigeons & Planes

“Over the years, $not has evolved from an experimental ASMR-type artist to a distinctive lyricist who’s destined to lead the new wave of the SoundCloud era.” – Miami New Times (cover story)

“Beautiful Havoc presents a spectrum of ever-changing moods, reflecting the binary suggested by its title. The tone is mostly relaxed and casually charismatic, anchored by $NOT’s precise and direct delivery, but there’s a creeping negativity on the margins…There’s enough havoc in the world already—$NOT finds time in his music for more elegant things.” – Pitchfork

“With Billie Eilish and ‘Euphoria’ co-signs, rapper $not is a Gen Z star in making” – Los Angeles Times

“$NOT’s ‘Pressure’ Reveals a Changing Tide in Hip Hop…His nonchalant flow and reserved style does not diminish his dark, heavy lyrics and straight-to-it delivery.” – Teen Vogue

“The 22-year-old rapper has become a Gen-Z superstar—from boasting millions of streams on SoundCloud, being featured on HBO’s hit series Euphoria, receiving shoutouts from Billie Eilish and Drake (Bell), to becoming a staple on TikTok and Triller, you can find the rapper just about everywhere. With a flow that matches his calm demeanor, $not intertwines his deadpan delivery with themes of humor, love and sadness, all over ethereal bass-ladened beats to produce a sound that has garnered him widespread traction” – OFFICE Mag

About

$NOT’s reserved yet self-assured attitude sets him apart from the chaotic South Florida Soundcloud scene that shaped him. Since releasing his breakout single “GOSHA” — which boasts over 150 million Spotify streams to date — he has proven that he’s here to stay thanks to a pair of studio albums and a placement on HBO’s Euphoria with his song “Billy Boy.” $NOT showcases his versatility on his latest effort, Beautiful Havoc, seamlessly transitioning from singing his heart out on “4” to lyrically sparring with Denzel Curry on “Sangria.”

$NOT has become an Internet darling, going viral on social media thanks to his loyal fanbase and nonchalant swagger. The Beautiful Havoc standout “Mean” with Flo Milli has become a TikTok favorite, with users creating over 700 thousand videos using the song. While he’s still riding high on last year’s success, don’t be surprised if he surpasses himself once again in 2021.