12.14.2020

Video: $NOT – “Watch Out”

$NOT Sprays Warning Shots from a Vintage Lincoln Continental in the Latest Beautiful Havoc Video

Critical Praise:

“He’s well on his way to being one of the next independent rappers to make a mainstream splash… $NOT’s got a very particular kind of charisma, and one single at a time, everything’s clicking.” – Pigeons & Planes

“With Billie Eilish and ‘Euphoria’ co-signs, rapper $not is a Gen Z star in making” – Los Angeles Times

“Snot — stylized $not — is a quintessential South Florida SoundCloud rapper, brimming with the sarcastic, devil-may-care attitude of his peers with perhaps a bit more polish.” – UPROXX

“$NOT’s ‘Pressure’ Reveals a Changing Tide in Hip Hop…His nonchalant flow and reserved style does not diminish his dark, heavy lyrics and straight-to-it delivery.” – Teen Vogue

“The 22-year-old rapper has become a Gen-Z superstar—from boasting millions of streams on SoundCloud, being featured on HBO’s hit series Euphoria, receiving shoutouts from Billie Eilish and Drake (Bell), to becoming a staple on TikTok and Triller, you can find the rapper just about everywhere. With a flow that matches his calm demeanor, $not intertwines his deadpan delivery with themes of humor, love and sadness, all over ethereal bass-ladened beats to produce a sound that has garnered him widespread traction” – OFFICE Mag

The Video:

With hundreds of millions of streams under his belt in this year alone, $NOT spent 2020 moving closer and closer to ascending to Hip-Hop’s upper echelon. Building momentum and racing toward the spotlight, $NOT is back with “Watch Out”, a fresh new visual from Beautiful Havoc. $NOT’s monotone raps glide over the Donnie Katana produced beat, as he outlines his many paths to revenge: “Blood on my bat cause I wish a n**** would / I ain’t going back-to-back, n****, pull up, what’s good?” Directed by Tyler Griffin, the “Watch Out” video is as dark as the song’s Kingpin Skinny Pimp sample. $NOT serves fresh dance moves and lyrical threats from a vintage Lincoln Continental in his favorite pair of Gucci pants.

Taking his songwriting to a new level, Beautiful Havoc interrogates the 22-year-old rapper’s pain, digging into the betrayal and hardships that shape his prickly and misanthropic persona. With production from the likes of Powers Pleasant, Eem Triplin, Woodpecker, and more, Beautiful Havoc offers a bright and diverse sonic palette, allowing $NOT to showcase his elite melodic instincts and provide a contrast to his dark, self-hating lyrics. Beautiful Havoc hosts several well-received singles, including the bouncy loner’s anthem “Revenge” (7 million views) and the sly Flo Milli collab “Mean“ (4.2 million views), both with videos directed by Cole Bennett, as well as “Sangria,” a Zane Lowe-premiered, Denzel Curry-featuring banger. Featuring an additional appearance from iann dior, Beautiful Havoc is available everywhere via 300 Ent.

The 12-track Beautiful Havoc was $NOT’s second full-length of 2020, following March 2020’s – TRAGEDY +, which featured hits like “GOSHA” (112 million Spotify streams), “Beretta” ft. wifisfuneral (25 million Spotify streams) and “Moon & Stars” ft. Maggie Lindemann (45 million Spotify streams). With over 4.6 million monthly listeners on Spotify, $NOT has earned co-signs from the likes of Billie Eilish, and his song “Billy Boy” appeared in an episode of HBO’s Euphoria. $NOT completed a successful tour in Q1 2020, selling out venues across the country. This summer, $NOT shared “Can You Help Me,“ a defiant track that calls out racism and supports the Black Lives Matter movement.

Ready to continue his steady upward trajectory, $NOT is on a mission to become one of his generation’s essential voices. Powering into 2021 with an ever-growing fanbase, $NOT is an excellent bet to reach household name status next year.

Watch “Watch Out”: https://youtu.be/ZcXAy94Ou6U

Buy/Stream Beautiful Havoc: https://snot.ffm.to/beautifulhavoc

Beautiful Havoc tracklist:
1. Watch Out (Intro)
2. Revenge
3. Life
4. Demanding
5. Who Do I Trust
6. Like Me ft. iann dior
7. Toni Braxton
8. 4
9. Sangria ft. Denzel Curry
10. Mean ft. Flo Milli
11. Havoc
12. Horizon

Please contact Michelle or Kerry for more info.

Links:

“Watch Out”: https://youtu.be/ZcXAy94Ou6U

“Who Do I Trust?”: https://youtu.be/c6vWXsSGaiU

“Sangria” ft. Denzel Curry: https://snot.ffm.to/sangria

Beautiful Havoc: https://snot.ffm.to/beautifulhavoc

“Mean” ft. Flo Milli (dir. by Cole Bennett): https://snot.ffm.to/mean

“Revenge” (dir. by Cole Bennett): https://snot.ffm.to/revenge

Buy $NOT merch: shop.snot.xyz

“Can You Help Me”: https://snot.ffm.to/canyouhelpme

“BERETTA” ft. wifisfuneral: https://www.youtube.com/watch?v=mzHK5M9uoEA

“Moon & Stars” ft. Maggie Lindemann: https://www.youtube.com/watch?v=hHjyKQiuTyg

– TRAGEDY +: https://snot.ffm.to/tragedy