4.8.2022

Video: $NOT – “BENZO“

The 24-Year-Old Artist Hosts a Road Rally and a House Party in a Hedonistic and Pugilistic New Video from His Recent Ethereal Album, Out Now via 300 Ent.

Catch $NOT on Tour With Limp Bizkit, Including a 5/13 Show at Madison Square Garden in NYC; Tickets are Available at LimpBizkit.com

Critical Praise:

“At a certain point, all these moments added up to one undeniable fact: $NOT is a legitimate star who makes music that will find its way to the ears of millions, no matter where it’s shared on the internet.” – Complex

“The rapper and singer has been one of hip-hop’s most exciting, charismatic and likable young guns for nearly three years now…But musically, Ethereal may be his finest chapter yet: alternately dark and light, dreamy and menacing, dismissive and romantic, evoking angels, demons, winter and summertime.” – GQ

“He’s well on his way to being one of the next independent rappers to make a mainstream splash… $NOT’s got a very particular kind of charisma, and one single at a time, everything’s clicking.” – Pigeons & Planes

“Over the years, $not has evolved from an experimental ASMR-type artist to a distinctive lyricist who’s destined to lead the new wave of the SoundCloud era.” – Miami New Times (cover story)

“Beautiful Havoc presents a spectrum of ever-changing moods, reflecting the binary suggested by its title. The tone is mostly relaxed and casually charismatic, anchored by $NOT’s precise and direct delivery, but there’s a creeping negativity on the margins…There’s enough havoc in the world already—$NOT finds time in his music for more elegant things.” – Pitchfork

“$NOT’s ‘Pressure’ Reveals a Changing Tide in Hip Hop…His nonchalant flow and reserved style does not diminish his dark, heavy lyrics and straight-to-it delivery.” – Teen Vogue

The Video:

Lashing out at the world from behind his ever-present hoodie, $NOT sublimates his curmudgeon tendencies into aggressively catchy rap songs. Sharing a hedonistic clip for one of his most confrontational songs to date, the 24-year-old artist shares “BENZO.” Produced by PinkGrillz88 and regular $NOT collaborator Eem Triplin, “BENZO” combines dynamic 808s with ominous, tolling bells, creating a bass-boosted canvas for $NOT to describe the various ways he’ll mess you up if you cross him: “Coming out the coupe, we them troops/All we do is point and they shoot at you.” Directed by NOTACHANCE, who applies a similar VHS-like grain that he used in $NOT’s latest video “5AM,” the video for “BENZO” finds the hooded rhymer taking his Mercedes Benz out for a joy ride, accompanied by wheelie-popping roadsters and dirt bikes, before he heads to a chaotic function and lets out his aggression on the bathroom mirror. Amidst all the chaos, the video pauses for a moment so $NOT can indulge in his longtime desire to become a gas station clerk. “BENZO” follows in the wake of “5AM” and the the AWGE-directed video for “Doja” ft. A$AP Rocky, as the latest video from $NOT’s project Ethereal.

Released in early February, “Doja” ft. A$AP Rocky reached YouTube’s trending chart after the audio generated over 10 million combined streams in its first week of release. Powered by a video that followed $NOT and Rocky through NYC streets and a memorable hook that caught the attention of Doja Cat herself, “Doja” premiered at #87 on the Billboard Hot 100, becoming $NOT’s first Hot 100 hit as a lead artist and second-ever appearance after last year’s “Tell ‘Em“ w/ Cochise, and it has generated over 7.6 million YouTube views and 40 million streams to date. With creative direction by AWGE and appearances from Trippie Redd, Joey Bada$$, Juicy J, and more, Ethereal is currently available everywhere via 300 Ent.

“BENZO” arrives as $NOT prepares to go on the road with the legendary Limp Bizkit on their “Still Sucks Tour.” As the lead support act on a bill that also includes Dying Wish, Wargasm UK, and Scowl, the “Still Sucks Tour” gives $NOT the opportunity to perform in front of some of the biggest audiences of his career. The tour kicks off in Tampa, FL on 4/28, stopping at Madison Square Garden in New York City on 5/13, before $NOT hops off the tour following the 5/14 show in Baltimore, MD. Tickets for the Still Sucks Tour are available at LimpBizkit.com.

Ethereal capitalizes on the momentum generated by $NOT’s successful 2021, in which he made major moves that helped him grow his audience to more than 10 million monthly listeners on Spotify. He earned his first Billboard Hot 100 appearance for “Tell Em“ (for which he earned a PLATINUM plaque in 2022), racked up nearly 12 million YouTube views on “Whipski,” a Cole Bennett-directed collaboration with Lil Skies, and notched additional collaborations with Kevin Abstract & slowthai, DJ Scheme & Fenix Flexin, and SSGKobe. $NOT showed off his live performance chops over the summer at festivals like Rolling Loud, Day N Vegas, Firefly, and Lyrical Lemonade’s Summer Smash, and was recognized on the cover of publications like Miami New Times, VIPER Mag, KAZI, and PREME. In 2020, $NOT made his mark with two projects: Beautiful Havoc, home to singles like “Revenge“ and “Mean” ft. Flo Milli, and – TRAGEDY +, home to the GOLD-certified hits “GOSHA” and “Moon & Stars” ft. Maggie Lindemann.

With over 100 million streams in the bank for Ethereal, more music on the way, and upcoming performances at Rolling Loud Miami and Lyrical Lemonade Summer Smash, $NOT looks likely to reach yet another level of artistry and stardom this year. Keep an eye on the young rapper as he continues to evolve into an icon on his own uncompromising terms.

Watch “BENZO”: https://youtu.be/51VT49Z1nX0

Buy/Stream Ethereal: https://snot.ffm.to/ethereal

Buy $NOT merch: https://shop.snot.xyz/

Watch “Doja” ft. A$AP Rocky: https://www.youtube.com/watch?v=xiVqKFDqxyg

Ethereal tracklist:
1) My World (Intro)
2) Doja ft. A$AP Rocky
3) BLUE MOON ft. Teddi Jones
4) Go
5) 5AM
6) ALONE ft. Trippie Redd
7) BENZO
8) EYE EYE EYE ft. Kevin Abstract
9) Euphoric
10) Halle Berry ft. Juicy J
11) How U Feel ft. Joey Bada$$
12) Fighting Me
13) high IQ
14) Once Upon A Time (Outro)