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“Rucci is one of the few young and buzzing West Coast rappers capable of pleasing both emcee traditionalists and those seeking true starpower and hit-making potential… Inglewood’s chosen son is on his way to stardom.” – HYPEBEAST

“… has raw neighborhood-star quality that leads to raucous and overpacked live shows.” – Billboard

“… L.A.’s most exciting rappers at the moment, capturing the raw energy of their respective neighborhoods on tracks like ‘Arco’ and ‘Like Woah.'” – The FADER

“… El Perro confirms Rucci as a major talent…There is likely no skeleton key to instant national fame, but Rucci seems to be developing, right in front of us, into an artist of major consequence.” – Vulture

“He’s become equally adept at writing fun party slappers and ferocious pain rap dirges, gangsta rap indebted to history but hounded by the demons of the present.” – The LAnd

Rucci is a 25-year-old rapper with a deep and decorated bloodline in the streets of Inglewood’s Northside. His father, known as “Taco,” is tied to three generations of Neighbor Hood Piru (NHP) set. “He’s a living legend where we’re from, ‘cause he was the only Hispanic person from a Black gang at that time,” explains Rucci, who is Salvadoran and Black. Raised by his father, who is now deported, and an uncle who is currently serving life in prison, the artist born Juan Martinez has been groomed for navigating the streets. However, in a critically-acclaimed, rising music career, Rucci is using wisdom and charisma to change the narrative on his life and his city. “Everything bad that I had to go through is because of my dad,” he notes. Rucci’s 2018 mixtape El Perro earned him plaudits from The FADER, Vulture, Billboard, and more.

 

Full bio coming soon

 

Press Releases

Rucci & AzChike Emulate Will Smith & Martin Lawrence in “Bad Boys” Single
Rucci Announces ‘Midget’ Project, Shares New “Okay Doee” Single With ALLBLACK
Rucci Salutes His Loyal “Killa” In a Hard-Hitting Love Song + Video
Rucci and Haiti Babii Unite for an Alpha Dog Anthem *grrr*
Rucci Reunites With His Deported Father in the Moving ‘Tako’s Son’ Documentary, Premiered by The FADER, and Interviews with Beats 1’s Travis Mills
Rucci Teams with Fellow L.A. Riser AzChike to Host a “Function In The Hood”
🌴🔥 Rucci Unleashes Cali Fire on Breakneck Banger “I Ain’t Gon Lie”
Rucci Lives and Breathes Inglewood on His Debut Album Tako’s Son
Inglewood’s Rucci Struggles to Stay Resilient in the “Keep Going” Video
Rucci Announces Tako’s Son, His Deeply Personal Debut Album Out August 9th
Rucci Kicks Back on a Tijuana Beach in the Video for “La Bamba”
L.A. Hard-Hitter Rucci Shares Latin-Flavored Slapper “La Bamba”

Press Photos