3.24.2023
Album: Rucci & Bankroll Got It – Notorious
Inglewood’s Favorite Son Connects with the Platinum-Selling Bay Area Production Duo for a Crisp and Cutthroat Document of the New West Coast
The New Album Features Appearances From O.T. Genasis, Baby Stone Gorillas, Kalan.FrFr, Wallie The Sensei & Saviii 3rd
Critical Praise:
“On the spectrum of the new Los Angeles, Rucci sits closest to classicism, capturing the spirit of greats like Suga Free and Mack 10. But don’t mistake that homage for predictability: Rucci consumes these beats. His presence throughout this album is glowing, outsized, and even within the frames of L.A. bump — minor keys, minimal bass — he makes daring production choices. (“Lowrider” interpolates, you know, that song). But beneath the booming production and drug inventories that run rampant on Tako’s Son are stories of deep loss and chosen family” – NPR
“Rucci is one of the few young and buzzing West Coast rappers capable of pleasing both emcee traditionalists and those seeking true starpower and hit-making potential… Inglewood’s chosen son is on his way to stardom.” – HYPEBEAST
“He’s become equally adept at writing fun party slappers and ferocious pain rap dirges, gangsta rap indebted to history but hounded by the demons of the present.” – The LAnd
“A formalist who raps with ease even at his most aggressive, Rucci bridges the divide between his ’90s predecessors and his peers in LA’s continued rap renaissance. If Drakeo the Ruler’s grumbling, slowed verses is one end of the spectrum, Rucci’s the opposite. He’s direct, pouring up but pouring less, popping molly and ready to party and rhyme with mounting momentum. Undergirding it all is the inherent tension that comes from making turn-up music colored by red paisley rags and blood-red tragedy. Beneath the celebration and self-medication, you can hear Rucci wrestling with what to share and how best to prod wounds that haven’t healed.” – The FADER
The Album:
Rising in the West Coast with his raw lyricism and snarling flows, Inglewood’s Rucci is a master of sinister West Coast storytelling. Finding an ideal partner in Platinum-selling production duo Bankroll Got It, Rucci shares his new album Notorious, a cinematic and engaging slice of California rap. The new album is the first-ever full-length collaboration between Bankroll Got It–known for their hits with Latto, Lil Baby, Coi Leray, and more–and a single artist.
“Rucci is very versatile and can really jump on any type of beat,” say Bankroll Got It about Rucci. “As a producer, that allows us to get creative and try new sounds and styles of music. Rucci will hear the beat for a good 30 seconds, and be like OK let’s go. He’ll jump in the booth and kill it in 30 min or less.”
A natural collaboration born of mutual interest in West Coast classics, Notorious mixes Bankroll’s glistening radio-ready funk with Rucci’s breakneck style and take-no-prisoners rhymes. Reflecting on his status as his city’s top dog, the Inglewood native operates with an unshakeable confidence, elevating his pen game to create 12 new slappers that stand with anything in his vast catalog of L.A. hits. The new album is home to recent singles like the paranoid “Can’t Trust It,” the glistening luxury-life anthem “Lamb Chops,” and the glowing “Flashlight” ft. Saviii 3rd. New highlights like the “Notorious (Intro)“–which starts the album off on a furious note: “First off, this my motherf*cking album/I’m hittin switches, gettin b*tches by the thousand”–the deliciously frank “BBL,” and the percolating “Rucc Dawg Gotti” round out the tracklist. Featuring appearances from a murderer’s row of West Coast figures, including O.T. Genasis, Kalan.FrFr, Baby Stone Gorillas, and Wallie The Sensei, Notorious is available on platforms via Mackk & Co./EMPIRE.
Notorious is the latest high-quality album from an artist known for delivering cohesive and full-length hard-knocking statements. Since emerging in 2018 with his breakout mixtape El Perro and staking his claim as one of his region’s most vital artists with 2019’s Tako Son, Rucci has gracefully grown into his status as one of the West Coast’s top dawgs. Hits from Rucci’s deep catalog (150 million career streams to date) continue to percolate in the West Coast, including the G Perico collab “Keep Killin” (nearly 10 million total streams), the Blxst-assisted ballad “Understand“ (4.9 million Spotify streams), and “Hoodrat,” a Boosie Badazz-featuring banger from Kourtesy Of Us, Rucci’s collaborative project with frequent rap partner AzChike. Most recently, Rucci rocked the stage at Rolling Loud California, held in his hometown of Inglewood.
With the Bankroll Got It-assisted Notorious further solidifying his sterling reputation, Rucci is determined to make 2023 the Year of the Dawg. Sit back and watch his rise.
Stream Notorious: http://music.empi.re/notorious
Notorious tracklist (all tracks produced by Bankroll Got It):
- Notorious (Intro)
- On A Mission
- Lamb Chops
- Flashlight ft. Saviii 3rd
- Rucc Dawg Gotti
- We Like P**** ft. O.T. Genasis
- Can’t Trust It
- Shoulder Lock
- BBL
- Up 2 U ft. Kalan.FrFr
- So What ft. Baby Stone Gorillas
- Ryder fr. Wallie The Sensei
- Gotta Believe
Rucci performs at Rolling Loud California 2023 (Photo Credit: Rolling Loud/@kadeeeem)
Please contact Michelle or Chris for more info.
The Background:
Rucci Background:
“When something is great, you aren’t always able to explain it,” says self-made Inglewood rap star Rucci. “I want to keep giving the fans stuff, and I don’t want them to figure me out.” Since the mid-2010s, Rucci has established himself as an elite voice among the new West Coast. A student of the greats before him, Rucci insists on evolving and flaunting his range while appeasing the millions of fans that have supported his career thus far. Following up a busy 2022, which saw the release of his acclaimed mixtape El Perro 2, Rucci is ready to go even bigger in 2023 with multiple projects, starting with the Been Here, Still Here EP w/ Cypress Moreno. “I want to rebrand myself,” says the 28-year-old. “I want to show the West Coast that I’m here to enhance anything we got going on musically.”
Bankroll Got It Background:
Bankroll Got It is a platinum production duo, comprised of brothers from the Bay Area. Growing up, they were inspired by Dr. Dre to become heavy-hitting producers in their own right. They have produced songs for superstar artists such as Megan Thee Stallion, Latto, YG,, Coi Leray, Polo G, and Lil Baby. In 2023, they’re returning to their West Coast roots, teaming up with Inglewood’s Rucci for their first-ever full-length collaborative project with an artist.
Links:
instagram | twitter | soundcloud | youtube | spotify
Notorious (w/ Bankroll Got It): http://music.empi.re/notorious
“Can’t Trust It”: https://www.youtube.com/watch?v=9bdy03KeYHY
“Flashlight” ft. Saviii 3rd (prod. by Bankroll Got It): https://www.youtube.com/watch?v=Oy9wmwaepDQ / https://music.empi.re/flashlight
“Lamb Chops” (prod. by Bankroll Got It): https://www.youtube.com/watch?v=DKtY2o9Td_o / https://music.empi.re/lambchops
“Tell Your Friends” ft. Kalan.FrFr: https://www.youtube.com/watch?v=Z1miuHapJ6Q
El Perro 2: https://music.empi.re/elperro2
