Video: Rucci – “Function In The Hood” ft. AzChike
The Two L.A. Natives Behind Local Hit “Light It Up” Reunite For a Video From Rucci’s Tako’s Son Album
“Rucci is one of the few young and buzzing West Coast rappers capable of pleasing both emcee traditionalists and those seeking true starpower and hit-making potential… Inglewood’s chosen son is on his way to stardom.” – HYPEBEAST
“… has raw neighborhood-star quality that leads to raucous and overpacked live shows.” – Billboard
“… L.A.’s most exciting rappers at the moment, capturing the raw energy of their respective neighborhoods on tracks like ‘Arco’ and ‘Like Woah.'” – The FADER
“… El Perro confirms Rucci as a major talent…There is likely no skeleton key to instant national fame, but Rucci seems to be developing, right in front of us, into an artist of major consequence.” – Vulture
“He’s become equally adept at writing fun party slappers and ferocious pain rap dirges, gangsta rap indebted to history but hounded by the demons of the present.” – The LAnd
Racing ahead of the beat with his lightning-quick flow, Rucci’s unleashes his bars in short declarative bursts. Giving a glimpse into a turnt-up afternoon in Inglewood, Rucci shares “Function In The Hood,” his latest video. Alternating crisp black-and-white shots and grainy, VHS-style footage, “Function In The Hood” finds Rucci mobbing with 40 of his closest friends, including family members, Inglewood OGs, and fellow L.A. rappers. The track and video features a guest appearance from South Central native AzChike, previously featured on Rucci’s 2018 breakout hit “Light It Up,“ who stops by to see how Inglewood functions. Premiered by HipHopDX, “Function In The Hood” is the latest video from Tako’s Son, Rucci’s recently-released debut album.
Dedicated to Rucci’s father, Tako, Tako’s Son explores Rucci’s past and his love for his neighborhood. A well-known Inglewood figure of Salvadorian descent, Tako was recently deported, stranding father and son on two sides of a national border. On the album, Rucci channels his Pops as best he can, relaying life lessons through breakneck bars and tight street stories, laid over hyperactive L.A. production. With appearances from fellow L.A. heavy-hitters like Shoreline Mafia, RJMrLA, Kalan.frfr, 1TakeJay, and more, Tako’s Son is available everywhere via Mackk & Company/EMPIRE.
Watch “Function In The Hood” ft. AzChike: https://www.youtube.com/watch?v=c8vFleaR1a8
Check out the HipHopDX premiere: https://hiphopdx.com/news/id.52753/title.dxclusive-rucci-parties-with-azchike-in-function-in-the-hood-video
Buy/Stream Tako’s Son: https://empire.lnk.to/takoson
Tako’s Son tracklist:
2) Function in the Hood (ft. Azchike)
3) I Aint Gon Lie
5) Never Finished (ft. Lil Duece)
6) Get The Strap (ft. Ohgeesy & Fenix Flexin)
7) La Bamba
8) Drop Out
9) I Just Wanna Ball
10) Fake Gon Hate (ft. 1Takejay)
11) Nasty (ft. Kalan FrFr)
12) Rags to Riches (ft. RJMrLA)
13) Get Away (ft. Romo)
14) Keep going
Rucci is a 25-year-old rapper with a deep and decorated bloodline in the streets of Inglewood’s Northside. His father, known as “Tako,” is tied to three generations of Neighbor Hood Piru (NHP) set. “He’s a living legend where we’re from, ‘cause he was the only Hispanic person from a Black gang at that time,” explains Rucci, who is Salvadoran and Black. Raised by his father, who is now deported, and an uncle who is currently serving life in prison, the artist born Juan Martinez has been groomed for navigating the streets. However, in a critically-acclaimed, rising music career, Rucci is using wisdom and charisma to change the narrative on his life and his city. “Everything bad that I had to go through is because of my dad,” he notes. Rucci’s EMPIRE debut Tako’s Son sees the rapper turning the difficult cards he’s been dealt into a winning hand.
EMPIRE was founded in 2010 as an artist-friendly, progressive digital distribution company. After early success, and identifying future icons such as Kendrick Lamar, Anderson .Paak, and Rich Homie Quan, EMPIRE was quickly regarded as a tastemaker in the industry and throughout the past five years evolved into a full-fledged record label, distributor and publisher for independent musicians. With the company and roster growing at a breakneck pace, EMPIRE has effectively disrupted a stale business model by bringing its energy, expertise, and acumen to its artists and labels. Today, EMPIRE works with some of music’s hottest talent, ranging from superstars such as T.I. and Snoop Dogg, red-hot newcomers such as SOB X RBE and Mozzy, and established veterans like Jim Jones and Redman. While remaining 100% independent, EMPIRE has also partnered with Atlantic Records for a joint venture, home to breakout star D.R.A.M. and propelled singles by Fat Joe & Remy Ma (“All The Way Up,” 2x Platinum), Tyga (“Taste,” 3x Platinum), and Lil Duval (“Smile”) to the top of the Billboard Hip-Hop Charts. In April 2018, EMPIRE signed a global distribution deal with Universal Music Group for select artist projects.
“Function In The Hood” ft. AzChike: https://www.youtube.com/watch?v=c8vFleaR1a8
“I Ain’t Gon Lie”: https://youtu.be/6YF5OQfsH98
Tako’s Son: https://empire.lnk.to/takoson
“Ain’t Nuthin”: https://www.youtube.com/watch?v=o9ZaU-bojos
“Light It Up” ft. AzChike: https://www.youtube.com/watch?v=S8jS79ahs38