Video: Rucci & Bankroll Got It – “Flashlight” ft. Saviii 3rd
Rucci and Saviii Resume the Historic Hip-Hop Connection Between Inglewood and Long Beach Over Hard-Hitting Bankroll Got It Production in the New Video Single
“On the spectrum of the new Los Angeles, Rucci sits closest to classicism, capturing the spirit of greats like Suga Free and Mack 10. But don’t mistake that homage for predictability: Rucci consumes these beats. His presence throughout this album is glowing, outsized, and even within the frames of L.A. bump — minor keys, minimal bass — he makes daring production choices. (“Lowrider” interpolates, you know, that song). But beneath the booming production and drug inventories that run rampant on Tako’s Son are stories of deep loss and chosen family” – NPR
“Rucci is one of the few young and buzzing West Coast rappers capable of pleasing both emcee traditionalists and those seeking true starpower and hit-making potential… Inglewood’s chosen son is on his way to stardom.” – HYPEBEAST
“He’s become equally adept at writing fun party slappers and ferocious pain rap dirges, gangsta rap indebted to history but hounded by the demons of the present.” – The LAnd
“A formalist who raps with ease even at his most aggressive, Rucci bridges the divide between his ’90s predecessors and his peers in LA’s continued rap renaissance. If Drakeo the Ruler’s grumbling, slowed verses is one end of the spectrum, Rucci’s the opposite. He’s direct, pouring up but pouring less, popping molly and ready to party and rhyme with mounting momentum. Undergirding it all is the inherent tension that comes from making turn-up music colored by red paisley rags and blood-red tragedy. Beneath the celebration and self-medication, you can hear Rucci wrestling with what to share and how best to prod wounds that haven’t healed.” – The FADER
A reliable purveyor of neck-snapping West Coast anthems, Inglewood rapper Rucci is his neighborhood’s top dog. Teaming up with hitmaking production duo Bankroll Got It for the latest track from their upcoming collaborative album, Rucci shares “Flashlight,” a sparkling new video single. Powered by Bankroll Got It’s glistening bounce, Rucci teams with Long Beach rhymer Saviii 3rd, as both L.A. county heavy-hitters discuss their favorite mind-altering substances and their general disregard for haters and fakes. In the video, directed by Stacking Memories, Rucci and his squad whip through Long Beach in sleek black SUVs, flexing their diamond-studded chains out the window to any passerbys.
Following in the wake of the luxurious “Lamb Chops” video single, ‘Flashlight” is the latest salvo from the upcoming joint album by Rucci and Bankroll Got It. The first-ever collaborative album between the production team–responsible for producing platinum hits for artists like Latto and Coi Leray, among others–and a single artist, Rucci’s next project arrives later this year via Mackk&Co/EMPIRE.
Since emerging in 2018 with his breakout mixtape El Perro and staking his claim as one of his region’s most vital artists with 2019’s Tako Son, Rucci has gracefully grown into his status as one of the West Coast’s top dawgs. 2022 was a busy year for the 28-year-old rapper, marked by three full-lengths, two EPs, and countless music videos. He made the biggest splash with El Perro 2, which featured guest spots from G Perico, 1TakeJay, and Wallie The Sensei. Rucci made waves online with “Tell Your Friends” ft. Kalan.FrFr, which racked up over 2 million streams across platforms. Hits from Rucci’s deep catalog (150 million career streams to date) continue to percolate in the West Coast, including the G Perico collab “Keep Killin” (nearly 10 million total streams), the Blxst-assisted ballad “Understand“ (4.9 million Spotify streams), and “Hoodrat,” a Boosie Badazz-featuring banger from Kourtesy Of Us, Rucci’s collaborative project with frequent rap partner AzChike.
Rucci started 2023 on a high note, sharing the Been Here, Still Here EP, a collaboration with L.A. beatmaker Cypress Moreno. Stay tuned for much more music from Rucci, as the Year of the Dawg kicks into high gear.
Watch “Flashlight” ft. Saviii 3rd: https://www.youtube.com/watch?v=Oy9wmwaepDQ
Stream “Flashlight” ft. Saviii 3rd: https://music.empi.re/flashlight
Please contact Michelle or Chris for more info.
“When something is great, you aren’t always able to explain it,” says self-made Inglewood rap star Rucci. “I want to keep giving the fans stuff, and I don’t want them to figure me out.” Since the mid-2010s, Rucci has established himself as an elite voice among the new West Coast. A student of the greats before him, Rucci insists on evolving and flaunting his range while appeasing the millions of fans that have supported his career thus far. Following up a busy 2022, which saw the release of his acclaimed mixtape El Perro 2, Rucci is ready to go even bigger in 2023 with multiple projects, starting with the Been Here, Still Here EP w/ Cypress Moreno. “I want to rebrand myself,” says the 28-year-old. “I want to show the West Coast that I’m here to enhance anything we got going on musically.”
Bankroll Got It Background:
Bankroll Got It is a platinum production duo, comprised of brothers from the Bay Area. Growing up, they were inspired by Dr. Dre to become heavy-hitting producers in their own right. They have produced songs for superstar artists such as Megan Thee Stallion, Latto, YG,, Coi Leray, Polo G, and Lil Baby. In 2023, they’re returning to their West Coast roots, teaming up with Inglewood’s Rucci for their first-ever full-length collaborative project with an artist.
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“Flashlight” ft. Saviii 3rd (prod. by Bankroll Got It): https://www.youtube.com/watch?v=Oy9wmwaepDQ / https://music.empi.re/flashlight
“Lamb Chops” (prod. by Bankroll Got It): https://www.youtube.com/watch?v=DKtY2o9Td_o / https://music.empi.re/lambchops
“Tell Your Friends” ft. Kalan.FrFr: https://www.youtube.com/watch?v=Z1miuHapJ6Q
El Perro 2: https://music.empi.re/elperro2