A real boss moves in silence. For as loud as his influence resounds throughout hip-hop at large, multiplatinum producer, songwriter, and multi-instrumentalist Taz Taylor operates from behind-the-scenes. In that respect, he harks back to the genre’s game-changing production mavericks of the nineties and early 21st century. At the same time, he brings a fresh sense of melody to each tune often punctuated by live instrumentation. In 2018, his record label Internet Money signed a joint venture agreement with Alamo and Interscope. You may not recognize his face, but you’ll know his style…Read more
“I never wanted to be the biggest and most recognizable presence,” he admits. “Instead, I wanted to be like Jimmy Iovine, Lyor Cohen, or Todd Moscowitz—a mogul in the background. I don’t give a fuck about being in the video or becoming the center of attention. I give a fuck about the quality of the project.”
Born and raised in Jacksonville, FL, music comprised his earliest memories. Joining dad at band practice, he started teaching himself guitar by ear as early as three-years-old. By 12, he dropped out of seventh grade, got his first tattoo, found trouble of all kinds, and traded blink-182 for T.I., Gucci Mane, and Kanye West.
During 2010, his attempts to be a graphic designer didn’t pan out, but he discovered FL Studio and developed a passion for beatmaking, much to the chagrin of fellow designers.
“I got sick of people saying I wouldn’t be shit,” he exclaims. “I fell in love with making music again, and I wasn’t going to stop.”
When his mother received a cancer diagnosis, the 17-year-old decided to sell beats online to pay her medical bills. Priced between $30 and $250, he quietly built a sustainable business, cooking up “Type Beats” for budding rappers around the world. Within a few years’ time, Internet Money would generate $500,000 annually, and mom thankfully went into remission.
As he grinded, his Internet Money YouTube channel attracted over 159K subscribers and surpassed 17 million views by 2018. The business model disrupted an industry in flux as Noisey, Revolt, DJ Booth, HipHopDX, and Complex chronicled and praised his independent rise. 2017 saw him land his first formal placement when Desiigner and Gucci Mane built “Liife” on a Taz composition.
Landing a high-profile publishing deal with APG, he shaped the sound of countless rising A-list stars. In addition to four tracks on Lil Skies’ chart-topping Life of a Dark Rose, Taz crafted the beats for XXXTentacion’s platinum-selling “Fuck Love” featuring Trippie Redd, Rich The Kid’s “Small Thing,” and “Plug Walk,” which not only went platinum but soared to #16 on the Billboard Hot 100. Additionally, he identified and first championed talent such as Juice Wrld and Paris. For the latter, he produced One Night In Paris and contributed guitar, drums, and bass.
“My sound is very southern-inspired,” he goes on. “I look up to DJ Toomp, 808 Mafia, Lex Luger, and Zaytoven. I’ve watched and learned from them. Then, I bottled it up into what I do. I gravitate towards melody. It keeps me going. Everything I do is melodic.”
Like any boss worth his salt, he made a major power move in 2018. Taz inked a joint venture between Internet Money, Alamo Records, and Interscope. Under this strategic alliance, he will sign, develop, and release artists of his own.
In the end, his influence only continues to grow with more signings and countless records on the way.
“I’m all about the process behind music,” he leaves off. “For an internet producer, I did what’s never been done. I went mainstream in one year. I’ve committed myself to being one of the biggest producers and label executives in the game, period. I’m not stopping.”
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