Audible Treats Clients Released Some Incredible Music This Year, Climbing Charts, Jumpstarting Careers, and Making an Indelible Impact on the Culture
Please Consider These Albums For Your Year-End Lists
Every few years, the most tedious discussion in the history of rap music rears its ugly head once again: is hip-hop dead? Are the artists working less hard? Was the music just better, realer, more passionate when I was younger and more carefree?
Arguments about the health and vitality of hip-hop are nearly as old as the genre itself: Run-DMC complained about “Sucka MCs”; Common “used to love” hearing every rhyme;Â Nas proclaimed “Hip-Hop Is Dead” just months before the start of the now-celebrated “blog era.”
This year’s bumper crop of releases from Audible Treats clients should (but won’t) silence those doubters for good. Hip-Hop in 2023 brings a diverse spectrum of sounds and stories, all reflecting the inimitable artistry of its rising generation of stars. From the Five Boroughs to the Dirty South, from the Barrios to Southeast Texas to the streets of St. Louis, Audible Treats clients have helped shape the conversation with their exceptional rap tunes, and pushed the genre forward by offering perspectives heretofore unseen.
Take a long listen to these and dive into the worlds these artists created. This eclectic, and electric, slate of releases is as good an indication as any that hip-hop is in as good a place as ever.
Please consider these albums (mixtapes, projects, EPs, etc.)Â for your year-end lists!
Happy listening from the Audible Treats team,
Michelle, Gavin, Dan, Kerry, Kevin, Annjie, Destiny, T’Keyah, Chris, Frank, and Alexandra
THE ALBUMS:
Sexyy Red –Â Hood Hottest PrincessÂ
(Open Shift Distribution/Gamma.)
press release | link
Taking the rap scene by storm with her unprintable quotables and brash charisma, Sexyy Red was one of the year’s most exciting breakout stars. Buzzing on the back of viral hit “Pound Town,” and the Billboard-charting remix “Pound Town 2” ft. Nicki Minaj, Sexyy shared Hood Hottest Princess in June, an 11-track mixtape that highlights her strength for writing, what Pitchfork called “straight up standing on the table raps.”
âSkeeYee,â a searing collection of come ons and putdowns, became a breakout hit and a theme song for sports teams across the country. A Silkk The Shocker-referencing clarion call to the dancefloor, âLooking For These Hoes (Ainât My Fault)â trended on TikTok for months, becoming an anthem for women who arenât afraid to be their most exhibitionist selves. Deeper cuts like âIâm The Sh*tâ and âSexyy Walkâ exude an irrepressible bad b*tch energy, combining Sexyyâs crisp wordplay with an addictive drawling delivery that has become her signature.
As the summer continued, Hood Hottest Princess grew into a genuine hit, spending 16 weeks on the Billboard 200 and reaching a peak position of #62. More importantly, though, it heralded the rise of a singular talent, who knew exactly who she was from the beginning.
Ice Spice –Â Like..?Â
(10KÂ Projects/Capitol Records)
press release | link
After opening her career with three straight viral hits, Ice Spice‘s next step was to prove her staying power. The 23-year-old phenom emphatically answered her doubters’ questions with Like..?, a highly-addictive, memeable, and just plain fly 6-track EP that hastened her rise to the top.
Like..? plays host to viral 2022 anthems “Munch (Feelin U)” and “Bikini Bottom,” but the new material ranked among her strongest work to date. Ice continued to develop her chemistry with her producer RIOTUSA, who perfected a radio-friendly spin on the sample drill trend dominating Ice’s home borough of The Bronx, resulting in some of the year’s most exciting songs: “In Ha Mood,” the uptempo smash that eventually charted at #1 on Urban Radio, the Diddy-sampling Lil Tay collab “Gangsta Boo,” and the wistful, fan-beloved, deep cut “Actin’ A Smoochie.”
Most notable, though, was “Princess Diana,” a sexy and cheeky response to fans comparing her to the late icon, which eventually became a Billboard Top Ten hit when Nicki Minaj added a verse. The bite-sized EP grew more substantial over the summer, when Ice released Like..? (Deluxe), home to the Billboard-charting ass-shaking slapper, “Deli.”
The first full-blown statement in a burgeoning catalog of bangers, Like..? is an essential document Ice Spice’s rise, the moment when the It Girl became the Princess.
That Mexican OT –Â Lonestar Luchador
(Manifest/GoodTalk/Good Money Global)
press release | link
A beast behind the mic, That Mexican OT burst out of the Lonestar State with panache, rolling his r’s, and most other letters, with aplomb. He funneled his wide range of influencesâcowboy iconography, wrestling, Tejano culture, Houston rap music, and moreâinto his album Lonestar Luchador, one of the most creative and fun-loving rap records of 2023.
A concept album that draws parallels between the rap game and the high-flying world of Mexican wrestling, aided by skits created with comedian Ralph Barbosa, Lonestar Luchador is a wide-ranging effort that incorporates a world of influences and sharp pop cultural references into OTâs Texas-fried sound. The album is home to âJohnny Dang,â OTâs Paul Wall and DRODi-featuring breakout hit, which spent over 12 weeks on the Billboard Hot 100.
“Johnny Dang” merely scratches the surface of Lonestar Luchador. The album is stacked with Houston-style trap bangers, including the furious Maxo Kream duet âOpp Or 2,â and the chopped-n-screwed lotharioâs anthem âOMG,â but the Bay City, Texas native (or as he calls it, âBe Careful Texasâ) has many more tricks up his sleeve. âBarrio,â featuring the late, great Mexican rapper Lefty SM is a bilingual banger, borrowing acoustic guitar, guitarrĂłn (six-string Mexican bass), and a waltz time signature from regional Mexican corridos. âCowboy In New Yorkâ transposes OTâs soulfully-accented stick talk to a classic Queensbridge sound, while the playful âCowboy Killaâ is an old school murder ballad, mixing plonking pianos with thumping 808s to create a Lonestar State supervillainâs anthem.
The album was a critical and chart success, reaching #59 on the Billboard 200 and earning a 7.5 rating from Pitchfork, but more crucially, it presented a full picture of his personality for fans to fall in love with. A fast-selling national tour followed in late summer, with a heavy contingent of fans Latino, just like the rapper. Before long, Lonestar Luchador might just seem like the beginning of a long career, but for now, the crackling energy and boundless creativity on display makes it an essential document of Texas rap and one of the year’s best in any genre.
Key Glock –Â Glockoma 2Â
 (Paper Route Empire)Â
press release | link
When tragedy struck in late 2021, Key Glock vowed to honor his Paper Route Empire mentor Young Dolph by putting his head down and going as hard as he can. This February, the 26-year-old rising star shared Glockoma 2, his first full-length since Dolph’s passing. The sequel to a fan-favorite 2018 mixtape, Glockoma 2 delivered a dose of unrefined, uncompromising street music to the massesâŠno frills, just Glizzock.
Rhyming over soulful, speaker-knocking trap beats, Glock shoulders the 15 track length, as always, without any features: âI might just go and pay myself for a feature/Itâs Glizock, I be fresh and I finesse ya like a preacher,â he spits on the closing track âF*ck A Feature.â The Memphis rapper levels up his pen game, honing his his metaphors and sharpen his punchlines, while keeping the same suavity that his fans expect. The tape features production from the likes of BandPlay and Hitkidd, and is home to standout singles âWorkâ and âDirt,â the Fall 2022 hit âFrom Nothin,â the triumphant âChromosomes,â and the cloudy lyrical showcase âKey Rex.” Over the summer, the young rapper changed his hue from red to blue, expanding the project with Glockoma 2 (Deluxe), home to the fiery “Presidential Rolex” and the motivational, TikTok-viral “Let’s Go.”
With Glockoma 2, Key Glock continued to cement his reputation as one of the most consistent rappers in the Southâhis unparalleled ear for instrumentals, knack for ice cold earworms, and admirable self-reliance has helped him become one of the region’s biggest young stars. Now with over 10 million monthly listeners on Spotify, Glock is ready to take a leap to mainstream stardom, and take his no holds-barred Memphis music with him to the top.
Tainy – DATA
(NEON16)
press release | link
A titan in the scene since his teenaged years, powerhouse artist/producer Tainy is the sound architect behind reggaetonâs evolution from upstart genre to worldwide phenomenon. When superstars like Bad Bunnyâwho has called Tainy, â[his] favorite producer in the worldââJ Balvin, Ozuna, Rauw Alejandro, and many more want to make an impact, Tainy is the first number they call.
This year, the Diamond-selling genre heavyweight decided to step out from behind the scenes, sharing DATA, his long-awaited, highly-adventurous debut album. Inspired by his extensive travels to Japan, DATA is an immersive and experimental effort, welcoming some of musicâs biggest stars in innovative combinations as Tainy guides them on a tour through reggaetonâs rich history. Bad Bunny transforms into a 80s pop icon on “MOJABI GHOST,” aided by Tainy’s gated drums and nostalgic synth ribbons; Rauw Alejandro tries his hand at UK garage, gliding over a rare collaboration between Tainy, Skrillex, and Four Tet; “Mañana” combines the talents of psychedelic-soul-indie band The MarĂas with Puerto Rican emcee Young Miko. Tainy is still not averse to producing a reggaeton banger, though, as proven by the celebratory “La Baby” ft. Daddy Yankee, Feid & Sech, and “Fantasma | AVC,” a beat-shifting collaboration with Jhayco.
Already a winner of a Latin GRAMMYâfor the Bad Bunny & Julieta Vargas-featuring “Lo Siento BB :/,” which earned Tainy his fifth Latin GRAMMY when it won Best Reggaeton Performance during this year’s ceremonyâTainy’s debut album was a validating moment: proof positive that Tainy ranks among the finest songwriters of his generation, in any genre.
LUCKI –Â s*x m*ney dr*gs
(EMPIRE)
press release | link
Since his debut in 2013, when he was only 16, Chicago rhymer LUCKI has grown from an underground hero to one of the most popular rhymers on the planet, capable of selling out a national tour of 3,000-cap venues. His music has changed since the early years, but it hasn’t grown more commercial; the rapper still immerses listeners into his woozy world with his exquisite ear for instrumentals and hypnotic, mantra-like delivery.
Released in July, s*x m*ney dr*gs continues the momentum from 2022’s FLAWLESS LIKE ME, diving deeper into his world of hazy hedonism, at once reveling in the spoils of luxury living and bemoaning the emptiness of it all. The album boasts some of the most adventurous production of any major rap album this year, with stellar instrumentals from the likes of Tay Keith, Cash Cobain, Internet Money, and LUCKI’s regular collaborator Brent Rambo. Featuring a lone guest verse from Veeze, the album made an immediate impact, with over 8 million streams in 24 hours, and over 41.9 million streams across platforms in just three days, en route to a #15 peak on the Billboard 200.
03 Greedo – Free 03
(Alamo)
press release | link
Before he went to prison, 03 Greedo recorded thousands of new tracks, storing them away in his vault and using them to feed the streets during his bid. In January 2023, Greedo shared his collaboration with L.A. producer Mike Free, Free 03, the title of which turned out to be prophetic: shortly after the album came out, Greedo became a free man, ending his sentence after 4.5 years.
Featuring music recorded over the prison phone and more cut before he started his time in 2018, Free 03 is a potent refinement of Greedoâs inimitable sound. Songs like âTodayâ and âI Canât Control Myselfâ showcase his talent for spinning taffy-like melodies, while missives like âTook A Lil Minuteâ and âBreakfastâ benefit from his supernatural spitting. The tape boasts standout guest appearances from Greedoâs close friend OhGeesy and the late great Drakeo The Ruler, whose verse on mixtape highlight âNo Free Featuresâ rekindles the chemistry from legendary L.A. street hits like âIon Rap Beef,â âOut The Slums,â and âLetâs Go.â
A quintessential document of the new L.A. sound, Free 03 is contemplative and celebratory, looking forward to a productive future while mourning the many friends and collaborators Greedo lost while he was away. The album earned critical acclaim, including from Pitchfork, who said, “Free 03 blends this celebratory post-prison rush with the emotional fallout from his sentence: a collection of songs that grooves and seethes, always remaining focused on greener pastures.”
King Von –Â Grandson
(EMPIRE)
press release | link
King Von made an immeasurable impact in his short career, immortalizing O-Block with his visceral and detailed storytelling. This year, Von’s estate shared Grandson, the rapper’s second posthumous album, a collection of crazy stories that live up to the best in Vonâs discography.
Grandson was lovingly assembled by Von’s closest collaborators, including regular producer Chopsquad DJ and close friend Lil Durk, who appears on standout “From The Hood.” The album hosts the visceral lead single “Robberies,” a missive about the lack of options availble in neighborhoods Von’s, and âJimmy,” which is as gripping and intense as any crime novel, dramatically underscoring how the desperate need to survive can lead to an inescapable cycle of violence. Beyond Durk, fellow Chicago icons like Polo G (âPhil Jacksonâ) and G Herbo (âReal Oppyâ) pop by to pay their respects, while the appearance of local legend Tink allows Von to show his softer side on “Jealous.” The tape ends with the spoken word âFamily Dedication 2,â a heartfelt message from Von to the people he loved the most.
Though Grandson might be the last the world hears from King Von, the album is a worthy monument to his singular storytelling ability, eloquently making the case that the late he was one of his generation’s most special talents.
Pi’erre Bourne –Â Grails EP
(SossHouse/Interscope Records)
press release | link
Pi’erre Bourne’s vast, internet-savvy fanbase makes a habit of collecting the artist/producer’s snippets, sharing different versions from different years, comparing them to one another, and begging Pi’erre to make them official. Offering a gift to those devoted fans, Pi’erre shared Grails, collecting some of his most requested snippets, each re-recorded with new vocals and given official release for the first time.
The 8-track project is a showcase for the SossHouse CEO’s taffy-like melodies and candy-coated production, offering silly relationship dramas like “IG” alongside punchline-heavy flexers like “George Lopez.” The tape’s highlight is “NY In June,” a euphoric love song with glorious self-harmonies and a pleasing 808 thump.
Now that these songs are out in the open, they’ve become a staple of Pi’erre’s live show, including his Coachella performance, and continue to fuel debate among his legion of online partisans: which version of which grail is best? Pi’erre’s game of choose-your-own-adventure rages on with his next album, coming soon.
Bandmanrill, Sha EK & MCVERTT-Â Defiant Presents: Jiggy In Jersey (ft. MCVERTT)Â
(Defiant Records/Warner Records)
press release | link
Rapper Bandmanrill and producer/artist MCVERTT energized the Newark music scene with a ferocious, hard-hitting blend of rap and Jersey club. Along with their close associate, booming-voiced Bronx rapper Sha Ek, the artists bridged the Hudson River-sized gap between club music and New York drill, showcasing the high-octane hybrid genre in the compilation tape, Defiant Presents: Jiggy In Jersey (ft. MCVERTT).
An action-packed tape with a tracklist even longer than its title, Defiant Presents: Jiggy In Jersey (ft. MCVERTT) offers 27 tracks featuring the three artists in various combinations, with occasional drop-ins from guests like Trippie Redd and Maiya The Don, who duels with Bandmanrill atop a Crystal Waters sample in the frenetic “Mr. D.C.T. Pt. 2.” Bandman and Sha trade lightning quick bars on songs like “Movin’ Tac” and “Crash Out,” while MCVERTT kicks off the proceedings with the ferocious, TikTok-viral “Face Down” ft. A$AP Ferg and Sexyy Red. But the three artists are at their best as they join forces: among others, the triumvirate connect for the symphonic drill banger “Pistons,” the haunting “Movin’ Tac,” and of course, the ultimate three-man weave, “Jiggy In Jersey Pt. 3.”
Defiant Presents: Jiggy In Jersey (ft. MCVERTT) earned acclaim from critics, including Pitchfork, who said it “fires on all cylinders,” Stereogum, who called it “absolutely wild,” and BET, who said that the tape could “set the East Coast standard.”
Bktherula –Â LVL5 P1
(Warner Records)
link
21-year-old Atlanta native Bktherula switches effortlessly from aggressive raps to plaintive R&B melodies, but no matter which style she chooses, all of her music exudes one quality: raw, unfiltered emotion. A futuristic ten-track effort that represents Bk’s conception of a higher, more thoughtful dimension, LVL5 P1 explores the recesses of the artist’s mind, melodically exploring her feelings about her staying power on the Destroy Lonely-featuring “FOREVER, PT. 2 (JEZEBEL),” giving in to her base desires on the distorted, pure evil “PSSYONFT,” and illuminating an out of body experience on fiery opener, “TAN.”
A product of a rising rapper with a bottomless supply of creative ideas, LVL5 P1 won over a legion of critics who can’t wait to hear what she does next: fans include Rolling Stone, The New York Times, Pitchfork (“one of the best under-the-radar mixtapes of the year so far”), The FADER, HYPEBEAST, and V Magazine. With LVL5 P2 imminent, it is only a matter of time before Bk blasts off. Don’t miss the rocket.
DC The Don – FUNERALÂ
(Rostrum Records)Â
press release | link
Boundlessly inventive with a gift for easy melody, rising rapper DC The Don inhabits a universe of his own creation. The rapper cultivated a loyal legion of followers, who responded to his audacious blend of rage raps, glitchy hyperpop, tuneful emo, and more, culminating in DC’s fan-voted victory in XXL Freshman’s 10th Spot Competition.
In May, the 24-year-old Milwaukee rapper shared FUNERAL, his most accomplished project to date. FUNERAL is an immersive look inside DC The Donâs world of hard-edged raps and soaring melodies, skillfully blending the two sides of his personality that dominated each half of last yearâs ambitious My Own Worst Enemy. Over the course of the 16-track album, DC works with a core crew of producers to craft a danceable, uptempo new sound that incorporates elements of club, trap, bubblegum pop, emo, dubstep, and everything else that catches the omnivorous rapperâs fancy. “Hate Being Lonely” glides along on a danceable R&B groove, while standout “12AM” ratchets up adrenaline with a surgically-inserted five-beat pattern. On the emotional closer âintuition,â DC pours out his heart over gentle acoustic guitars: âI trust my heart, my intuition/My heart has no hate for you or competition/I said, Iâm gonna do whatever what I want without your damn permission.âÂ
Later expanded into FUNERAL (DELUXE), which bolstered the alternative rock influence and added a guest spot from 6LACK, FUNERAL is the latest step in DC’s evolution into one of the key voices of his internet-pilled generation. Stay tuned, he’s only beginning his rise.
Eem Triplin –Â STILL PRETTYÂ EP
(self-released)
press release | link
Known for his appealingly raspy voice, speaker-knocking beats, and sharp sense of humor, Eem Triplin is on the road to stardom.The artist’s July 2023 EP STILL PRETTY is an ideal showcase for his playful personality and self-produced soundscapes, welcoming listeners into a world of his own creation for 7 immersive tracks. Capitalizing on a meteoric rise that started with 2022’s viral “AWKWARD FREESTYLE,” STILL PRETTY couches Eemâs luxury-living flexes into his relatable tales of romanceâheâs racking up millions of streams and performing sold out dates, but he still suffers from the same struggles that any 22-year-old faces.
Produced by Eem, along with co-producers DJ Dahi and Charlie Myles, STILL PRETTY is home to highlights including âWASTED TIMES,â a vulnerable break-up ballad (âOn me/All your time spent wasted on me/On my mind, but I keep it low-key/Donât wanna cry, but this sh*t gets so deep, so deepâ), and the seductive single âTELL ME IM RIGHT.â The EP ends on a high note, with a soulful diptych: âWHAT DA OPP SAID,â a reflection on his burgeoning fame, and âWHAT THE H*E CRIED,â a propulsive look forward to the possibilities of his rap star future.
With his debut EP under his belt, and big-hitting fans like Tyler, The Creator, LUCKI, and his close friend $NOT, Eem is on the verge of a special career.
COMING SOON:
RAP SH!T:Â The Mixtape (Soundtrack from the Max Original Series, S2)
(Raedio/Def Jam)
announcement press release | pre-save link
Created by Issa Rae, MAX original series RAP SH!T is a comedy about two women trying to make it as artists in a rapidly changing rap industry. The characters, Shawna & Mia, attempt to walk a fine line between authentic expression and commercial success and have a good time in the process.
To accompany the series, Raedio commissioned and curated RAP SH!T: The Mixtape (Soundtrack from the Max Original Series, S2), featuring some of the most exciting female rappers in the business. More than just a soundtrack, the Season 2 mixtape is a showcase for the breadth and diversity of talented women taking over the rap game in 2023. Compiled and released by Raedio, the mixtape combines original music created for the series and performed by lead characters Shawna & Mia, new songs by trailblazers like Sexyy Red and Rico Nasty, red hot risers like Kaliii and Maiya The Don, street-savvy upstarts like Enchanting and Cam & China, plus many more. With production from the likes of Danja, Bankroll Got It, and HitKidd, the new mixtape is a love letter to the women in rap who are changing the music world just by being themselves.
RAP SH!T: The Mixtape (Soundtrack from the Max Original Series, S2)Â releases on November 3rd via Raedio/Def Jam.
Chief Keef – Almighty So 2
(43B)
announcement press release | pre-save link
Chief Keef’s remarkable rise in 2012 changed the face of rap music forever, igniting a drill movement that has spread worldwide over the past decade. In the immediate aftermath of that fateful year, Sosa retreated inward, sharing the experimental and mind-bending Almighty So mixtape in 2013. Home to fan-favorites like “Blew My High” and “Ape Sh*t,” Almighty So developed a cult following, becoming a go-to pick for discerning fans of the rapper’s massive discography.
Now, riding a new creative high and making money moves as the founder of his own imprint 43B, Keef returns to the recesses of his mind with Almighty So 2, his next mixtape. Home to recent singles like “Racks Stuffed Inna Couch” and the TikTok-viral “Tony Montana Flow,” the upcoming project promises new flows, bombastic instrumentals, and clever phrases that only Sosa could turn. Stay tuned for more updates.
$NOT – Forthcoming Album
(300 Ent.)
“cruel world” press release | “cruel world” link
Last year, Florida rapper $NOT leveled up with the album ETHEREAL, home to the Hot 100 hit “Doja” ft. A$AP Rocky.
The 25-year-old rapper has been in the lab, working on the proper follow-up to ETHEREAL. Earlier this year, he released the candy-coated single “Easter Pink,” but he returned in earnest with “Cruel World,” a defiant banger that revels in its curmudgeonly nature.
Stay tuned for more information about this release.
Links:
Audible Treats: official site | instagram | twitter