“Laney’s music comes from a place of support, combining infectious hooks and a delivery that reels listeners in like a prize catch.” – DJ Booth
“Inspired greatly by Meek Mill, his music is a combination of melodic R&B and hardcore hip-hop.” – FLAUNT
“Keyz’s music is melodic and heartfelt, his three singles bouncy enough for the club but introspective enough for a late-night drive. ‘Colorful Sh*t’ is succinct and snappy, enough so that it unexpectedly caught the attention of Lil Yachty. “ – PopDust
Laney Keyz is a slick-talking, smooth, melody-making lyricist on the verge of becoming a household name so early in his career. At just 23 years old, with a smaller discography than most under his belt, Laney Keyz has found a way to reach a subset of rap fans who’ve immediately clung to his music, image, and aesthetic, in ways that artists who’ve been in the industry for triple the time that he has haven’t been able to. He’s a prodigy with an inspiring story for anyone looking to pursue their dreams.
Out of Oakland, CA, Laney Keyz underwent a rough upbringing. He was adopted as a child and lived with five adopted siblings, eventually meeting his birth parents when he was twelve. Out on the streets of Oakland, he ran the streets — the result of living in a low income neighborhood. By the time that he was a teenager, he was already getting into legal trouble that would shape who he would become.
Over the years, he was in juvenile hall and prison for different legal stints. During one particular bleak stretch, Laney Keyz realized that his life was spiraling out of control and that he would have to make some serious changes if he were to become successful. Inspired by Meek Mill and a fascination with music that came from immersing himself in it during his childhood years, Laney Keyz decided to pursue music and make his passion a reality.
When he started making music, the process was enough for him — just to distract himself from the seriousness of the situation surrounding him. From there, he learned how to be an audio engineer to make money for his craft. After five or six months of his latest jail stint, he finally started putting music out after engineering and learning how to write with the artists that he was working with.
In the last couple of months, Laney Keyz’s music has finally gone public — a strategy that comes from a place of perfecting a sound before overloading the public with music. He’s signed a deal with Nontra Records and released songs like “Knockout” and “Russia” along with remixes of songs by both DaBaby and Travis Scott. He collaborated with Lil Yachty on the lush and bright banger, “Colorful Shit,” that’s an indicator of where he’s going next with his sound.
Always forward-thinking and preparing for what’s far-off down the line, Laney Keyz has relocated to Los Angeles to fully-focus on his musical career and eliminate any hometown distractions while strategizing to takeover the game. In the midst of this takeover, Laney Keyz remembers one lesson that he’s learned so far in the industry that he wants to share with his audience, that’s also reflected in his music: to be yourself.
Nontra Records is an independent record label re-established in 2020. Nontra (Short for Nontraditional) focuses on a unique approach to developing artists and helping them build their respective businesses.