1.22.2021

Video: Laney Keyz – “360” ft. Lil Keed

Oakland and Atlanta Connect For a Flex-Heavy Anthem

Critical Praise:

“With raw talent, and against the backdrop of a pandemic, Laney Keys looks poised to jump straight from aspiring musician to full-blown star.” – SF Weekly

“Laney’s music comes from a place of support, combining infectious hooks and a delivery that reels listeners in like a prize catch.” – DJ Booth

“Inspired greatly by Meek Mill, his music is a combination of melodic R&B and hardcore hip-hop.” – FLAUNT

“Keyz’s music is melodic and heartfelt, his three singles bouncy enough for the club but introspective enough for a late-night drive. ‘Colorful Sh*t’ is succinct and snappy, enough so that it unexpectedly caught the attention of Lil Yachty. “ – PopDust

The Video:

A master of conversational, easygoing melodies, Laney Keyz is the next to blow in the Bay. Continuing to bring his East Oakland attitude to the Southern trap sound, Laney Keyz shares “360,” his latest single. Tip-toeing atop distorted vocal samples and stuttering 808s, Laney shares tuneful anecdotes about his boss life and warns his competition that he’s coming for them: “We heard ’em talkin’, we takin’ em down/I ain’t patrolling, I’m making the rounds.”

The song features an appearance from on-fire ATL rapper Lil Keed, who brings vocal acrobatics to the song’s second verse. In the video, both L.K.’s connect in the Bay, as they strut their stuff in a strip club and a parking lot with souped-up muscle cars. “360” is Laney’s first single of 2021, and it immediately follows “Drop Top Coupe,” which can be found on Spotify’s Clout Culture playlist.

Born and raised in East Oakland, Laney Keyz spent his teenage years in and out of prison. At a particularly low point, Laney turned to the example of Meek Mill, his favorite rapper, and was inspired to turn his life around. Laney started his in music career behind the scenes, making ends meet as an audio engineer before starting to write songs for some notable West Coast artists. After years of working on his craft, the rapper started to release music of his own in Summer 2020, gathering buzz with loose singles and by recording his own freestyles over popular beats, including Travis Scott’s “FRANCHISE” and DaBaby’s “Blind.” Laney Keyz made noise earlier this year with the globe-trotting “Russia,” the flossy trap ballad “Knockout,” and “Colorful Sh*t,” which features an appearance from Lil Yachty.

Signed to Nontra Records, Laney Keyz is the subject of a brand new article in SF Weekly, affirming his local hero status and touting his readiness to make his name known in Oakland and beyond.

Buy/Stream “360” ft. Lil Keed: https://foundation-media.ffm.to/lk360

Watch “360” ft. Lil Keed: https://youtu.be/w6JAiBqkvw4

Read about Laney Keyz in SF Weekly: https://www.sfweekly.com/music/for-laney-keyz-rap-is-a-balancing-act/

Please contact Michelle or Kevin for more info.

The Background:

Laney Keyz Background:

Laney Keyz is a slick-talking, smooth, melody-making lyricist on the verge of becoming a household name so early in his career. At just 23 years old, with a smaller discography than most under his belt, Laney Keyz has found a way to reach a subset of rap fans who’ve immediately clung to his music, image, and aesthetic, in ways that artists who’ve been in the industry for triple the time that he has haven’t been able to. He’s a prodigy with an inspiring story for anyone looking to pursue their dreams.

Nontra Records Background:

Nontra Records is an independent record label re-established in 2020. Nontra (Short for Nontraditional) focuses on a unique approach to developing artists and helping them build their respective businesses.