Video: Laney Keyz – “Drop Top Coupe”
The Nontra Records Signee Lives the Life He Dreamed Of as a Kid in East Oakland in this Luxurious New Video
“Laney’s music comes from a place of support, combining infectious hooks and a delivery that reels listeners in like a prize catch.” – DJ Booth
“Inspired greatly by Meek Mill, his music is a combination of melodic R&B and hardcore hip-hop.” – FLAUNT
“Keyz’s music is melodic and heartfelt, his three singles bouncy enough for the club but introspective enough for a late-night drive. ‘Colorful Sh*t’ is succinct and snappy, enough so that it unexpectedly caught the attention of Lil Yachty. “ – PopDust
Laney Keyz captivates with his effortless melodies, bringing a Bay Area attitude to the Southern trap sound. Visualizing the life of luxury that might finally be within his reach, Laney shares “Drop Top Coupe,” his latest music video. A melodic single that highlights Laney’s nimble flow, “Drop Top Coupe” finds Laney on the road to pursuing his dream, his rap talent bringing him ever-closer to a high-flying lifestyle that he never could have imagined as a kid in East Oakland: “Pull up in different color coupes, me and my dogs, and we’re callin’ it mismatch.” In the video, directed by Eddie Choppo, Laney delivers a testament to his boss-life aspirations, chilling in a tropical paradise in the company of beautiful models, white-on-white ‘Raris, and poolside parties. As Laney continues on the path to rockstar status, these extravagant situations will quickly become part of the 22-year-old artist’s day-to-day.
Born and raised in East Oakland, Laney Keyz spent his teenage years in and out of prison. At a particularly low point, he was inspired by his idol Meek Mill to get his act together and pursue music. Laney started his in music career behind the scenes, making ends meet as an audio engineer before starting to write songs for some notable West Coast artists. After years of working on his craft, the rapper started to release music of his own in Summer 2020, gathering buzz with loose singles and by recording his own freestyles over popular beats, including Travis Scott’s “FRANCHISE” and DaBaby’s “Blind.” Laney Keyz made noise earlier this year with the globe-trotting “Russia,” the flossy trap ballad “Knockout,” and “Colorful Sh*t,” which features an appearance from Lil Yachty. Now signed to Nontra Records, Laney Keyz is ready to make his name known in Oakland and beyond.
Watch “Drop Top Coupe”: https://youtu.be/o3JRflbkv-I
Buy/Stream “Drop Top Coupe”: https://foundation-media.ffm.to/drop
Laney Keyz Background:
Laney Keyz is a slick-talking, smooth, melody-making lyricist on the verge of becoming a household name so early in his career. At just 23 years old, with a smaller discography than most under his belt, Laney Keyz has found a way to reach a subset of rap fans who’ve immediately clung to his music, image, and aesthetic, in ways that artists who’ve been in the industry for triple the time that he has haven’t been able to. He’s a prodigy with an inspiring story for anyone looking to pursue their dreams.
Nontra Records Background:
Nontra Records is an independent record label re-established in 2020. Nontra (Short for Nontraditional) focuses on a unique approach to developing artists and helping them build their respective businesses.
“Drop Top Coupe”: https://foundation-media.ffm.to/drop
“Colorful Sh*t” ft. Lil Yachty: https://www.youtube.com/watch?v=VKF3y6_Dlnw