bbno$ (pronounced “baby no money”) is a 2-time JUNO Award nominated rapper from Vancouver with over 2 billion streams of his music. He recently released his 4th album good luck, have fun, which debuted as the #8 album in the world on Spotify. His videos have been watched 1.2 billion times, his songs have been used in 10 million+ TikTok videos and viewed 2 billion+ times. He’s sold out headline tours in North America, Australia, China, and Europe. He is a case study in how to succeed globally as an independent artist, and has captured the attention of fans around the world through his clever rhymes, catchy hooks and endlessly entertaining personality.
bbno$ (pronounced “baby no money”) is a 2-time JUNO Award nominated rapper from Vancouver with over 2,000,000,000 (yes, two billion) streams of his music. He recently released his 4th album good luck have fun, which debuted as the #8 album in the world on Spotify.
bbno$ has been steadily building a fan base online since he released his first single in 2016. SoundCloud was initially a key platform for his music, but his first level up came in China thanks to one of his songs being used in a video of a popular dance crew, which resulted in tens of millions of streams of his music there. He headlined 2 tours of China in 2017. The same year Yung Gravy – one of bbno$’ regular collaborators – gained substantial momentum on streaming platforms in the western world, and as a result of multiple collaborative songs and then an EP they collaborated on awareness of bbno$ substantially increased in North America, Europe, and Australia.
2018 saw bbno$ release his debut album, continuing to regularly release singles, supporting Yung Gravy (who was now signed to Republic Records) on North American and European tours, and do his first co-headlining Canadian tour. A consistent output of music (sometimes releasing singles on a weekly basis) that catered to bbno$’ rapidly growing audience resulted in his Spotify monthly listeners reaching the 7 digit mark in late 2018, and the numbers have only continued to grow from there. In the first half of 2019 bbno$ self-released his sophomore album Recess, supported a second Yung Gravy North American tour, and also booked his first headlining American and European tours.
In June 2019 bbno$ released “Lalala”, a collaborative single with Y2K. A strong online marketing campaign using social media and TikTok resulted in “Lalala” getting 12,000,000 worldwide streams in its first couple of weeks, and Columbia Records stepping in to license the single and re-issue it 3 weeks after the original independent release. From there, things went ballistic. The track now has over 800,000,000 worldwide streams, was all over commercial radio in both the States and Canada (it peaked at #42 on the US CHR chart and #13 on Canadian CHR), spent 21 weeks on Billboard charts, was featured on over 350 Spotify staff-curated playlists including Today’s Top Hits, and ultimately landed bbno$ as the 84th most listened to artist in the world on Spotify of any genre.
bbno$ followed up on “Lalala” with the release of his third album i don’t care at all – produced entirely by his “Lalala” collaborator Y2K, as well as another collaborative project with Yung Gravy. The start of 2020 saw the announcement of a 53-city headlining world tour scheduled to hit 4 continents, which unfortunately had to be postponed part way through due to COVID.
Not letting a pandemic slow him down, bbno$’s 4th album good luck have fun hit streaming services in October. The album was entirely produced by bbno$’s longtime collaborator Lentra, who also produced the majority of his sophomore album recess – his highest streamed album to date worldwide. The plan remains to continue to releasing music and videos to bbno$’s dedicated audience, and the future is looking bright!