“Brickboydior is next out of West Palm Beach” – ELEVATOR
“I can tap into just about any genre and make something that people can relate to,” touts 20-year-old rapper Brickboydior. The West Palm Beach, Florida native cultivated a career in just a few years. Among his dozen or so songs, 2020’s “Life of Brick” exploded from a viral TikTok track into a video single soaring past 3 million streams. Now, the trailblazing Gold Music Group/Alamo Records artist unveils new music that shows range and relatability.
Before music, Brick’s passion was skating. He followed in his father’s action sports footsteps, also including dirtbikes, snowboarding, and football. “My mom forced me to do music—playing different instruments: piano, cello, violin, and bass,” he recalls. Brick’s mother raised him after his dad moved to California. “She thought it would help me focus.” While attending a performing arts high school, the skater/athlete pivoted to music. Serving an at-home suspension, he recorded songs and posted a few to Soundcloud. It prompted an immediate reaction. “People told me that my music was so cold,” he remembers. One friend specifically called the music “brick.” Brickboydior’s name combines this NYC slang with a nod to a fashion brand.
Before long, Brick was recording songs in studios, aimed at making music for the party. While his rapping was always energetic, Brick chose beats with versatility. “Experimenting helped me go into different lanes,” he says. Early on, the musician proved that he had many styles. Tracks like “Wet Dreams” employ sweet acoustic guitars and harmonies, while “Been Him” is a commanding affirmation that stomps its message over a distorted organ sample.
However, “Life of Brick” is the breakthrough highlight in Brick’s catalog. “It organically picked up and just went the way that it did,” he says of the eventual multi-million-reach. TikTok played a vital role. As the song quickly gained steam, Brick reached out to app influencers, including friend Michael Le (JustMaiko) and Zoi (ZoiFishh) Lerma. Both recorded and shared dance clips. As others copied, top personality Charli D’Amelio participated. Like many, she shared her rendition, reaching nearly 100 million followers. “Life of Brick” became an organic smash.
The lifelong West Palm Beach native was soon recognized across the country and courted by labels. While Brickboydior received other offers, the rapper insists that Alamo was always his plan. Label A&R and Gold Music Group founder Mateo Dorado had been one of Brick’s ground-floor supporters. The rapper pledged loyalty to the Miami-based scout. “I stayed true to my word, ‘cause that’s the type of person I am,” says Brick, who emphasizes his character.
With lots of momentum, Brickboydior has an arsenal of dynamic music prepared to release. He builds anticipation around songs by sharing snippets on social. Upcoming single “Talk My Sh!t” with TOKYO’S REVENGE marks the friends’ most polished collaboration to date, including a colorful LOUIEKNOWS-directed visual. Another blockbuster record, “Nineteen,” will be released on January 1, 2021, the rapper’s 21st birthday. True to its name, the track that Brick made at 19, and has teased ever since. However, currently unbeknownst to fans, the work with lla Da Producer (Eminem, Lil Pump) features a top rap guest on the song, to be announced. Song by song, Brickboydior marches towards his first project by showing his versatility. “Realistically, I want to fill every single lane of music possible. By 2021, I’m gonna show everybody everything.”
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