Formerly a rapper performing as Royce Rizzy, Robert Davis found a new sound when he accidentally sped up one of his more melodic tracks, revealing a high-pitched and hooky new voice. Adopting the new vocal approaching and shrouding his identity in mystery, 24hrs started to pick up momentum in 2016, earning praise from the likes of Pigeons & Planes and The FADER, and building a huge fanbase on SoundCloud. Since then, 24hrs developed a reputation for bright sonics, flashy lyrics, and endless hooks, winning a massive fan in Ty Dolla $ign and collaborating with the likes of Wiz Khalifa, Rick Ross, Young Thug, Wale, and Machine Gun Kelly, and growing his musical rapport with his brother MadeInTYO. In 2019, the The artist is currently preparing to release 12 AM In Atlanta 2, a sequel to a 2017 DJ Drama-hosted mixtape. Stay tuned for the new project in Spring 2020.
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“The odds are very slim to be successful in this industry. Once I got there, I did anything I could to stay in,” asserts the artist who goes by nickname Twenty. As a teenager, he had two major label contracts that did not go as planned. Pausing in the mid-2010s to help groom his brother’s career, the rapper formerly known as Royce Rizzy hatched a strategic plan. “I had to find a way to kill Rizzy to where no one even speaks of it. So I tailored my voice, cut my hair, hit the gym, and I figured out a way to make myself new. It put me in another lane.” Once in an era where artists clamored to fit in, Twenty now boldly stood apart. He posted music to Soundcloud, never showing his face or letting on much beyond the sounds. From Drake and OVO Radio to XXXTentacion, high-ranking peers started inquiring, looking to build with the mysterious artist trending on Soundcloud. Even Yo Gotti, who flew out 24hrs to collaborate, only realized it was his longtime friend when he greeted his guest at the airport. “I didn’t want anybody to know it was me. I wanted it to be a special thing.” The calculated move kept fans eager and interested.
Now in his mid-twenties, Twenty can freely make his most authentic art. 2016’s Open and 2017’s Night Shift were early projects that showed seasoned polish. Houses On The Hill raises those stakes. Inspired by Ty Dolla’s 2011 project, 24hrs pluralized the title to show the extent of his plans. “Twenty a boss, and Twenty ain’t trippin’,” has become something of a tagline in many of the rapper’s songs. The founder/CEO of Private Club already found multi-platinum success in MadeinTYO, 24’s brother. 24hrs says he called a lot of those creative and business plays from the sidelines, having applied his vision and industry wisdom as recently as Sincerely, Tokyo. Besides working in tandem, TYO and Twenty are best friends who unconditionally have each other’s backs.
24hrs and Nessly Pay Tribute To Their Hometown in the “Love Atlanta” Video
24hrs Takes a Break From Flexing to Reflect on Hard Times in the “Cheap Phones” Video
24hrs Connects with DJ Drama for 12 AM In Atlanta 2 Mixtape, Hops In His Maybach for “Selfies” Video
24hrs & Ty Dolla $ign Get Plenty of Groupie Love in “Superstar” Single
24hrs Smokes On Ninja Turtles and Takes “Selfies” in His Virgil Abloh
24hrs Focuses on Life’s Most Important Things in the Glowing “Family and Money” Video
24hrs Teams with Hit-Boy & Ty Dolla $ign For His Breezy Debut Album Houses On The Hill
24hrs Announces Houses On The Hill Project, Unites with PnB Rock for “Met Gala” 🌕