5.12.2020

Video: 24hrs – “Love Atlanta” ft. Nessly

The Two Melodic Rappers Wild Out at Waffle House in the Latest Video from 24hrs’ 12 AM in Atlanta 2 Mixtape

Critical Praise:

“Without any context, 24hrs’ music is like listening to an alien who recently landed on Earth, heard some songs by Young Thug, Jeremih, and Rae Sremmurd, and started making his own. It draws from the current sounds in hip-hop and R&B, but there’s something slightly off about it, and this is what makes it so interesting.”- Pigeons & Planes

“Genre-defying” – The FADER

The Video:

With his pitch-shifted vocals and predilection for candy-coated synths, 24hrs sounds like the future. Today, 24 teams up with a fellow melodic trapper Nessly for “Love Atlanta,“ his latest music video. Produced by Don Cannon, “Love Atlanta” is a joyous ode to the city 24hrs and Nessly call home, packed with outlandish flexes and burbling vocal lines. The video finds 24hrs and Nessly enjoying a massive meal at Waffle House and doing donuts in a nearby parking lot. “Love Atlanta” is the latest video from 12 AM In Atlanta 2, 24hrs’ new DJ Drama-hosted mixtape, following the luxurious clip for “Selfies” and the sentimental “Cheap Phones.”

The sequel to his popular 2017 mixtape, 12 AM In Atlanta 2 finds spinning candy-coated flows over a set of sparkling and spectral beats from the likes of Don Cannon, DJ Marc B, Slick La Flare, and more. The Private Club Records CEO spends much of the mixtape finding creative ways to flex on his favorite things–most notably, sex, jewels, and cars–but leaves plenty of space for the artist to reflect on his come-up (“Cheap Phone”) and to delve into his special relationship with his home city (“Phipps Plaza,” “Love Atlanta”). Featuring appearances from Young Nudy, Wiz Khalifa, 24’s brother MadeinTYO, K CAMP, Lil Scrappy, Kap G, Guap Tarantino, Seddy Hendrix, and CashOnly, 12 AM In Atlanta 2 is available everywhere via Private Club Records/Rostrum Records.

Just before he dropped the project, 24hrs shared a cameo-packed making-of documentary that outlined the creative process behind the album and revealed secrets about the rapper’s career origins.

Watch “Love Atlanta” ft. Nessly: https://youtu.be/j9IigkwtCfc

Buy/Stream 12 AM In Atlanta 2: http://smarturl.it/12aminatl24hrs

Watch 12 AM In Atlanta 2 documentary: https://youtu.be/NmzCyAJqfjY

12 AM In Atlanta 2 tracklist:

Boujee B*tches ft. Young Nudy
Cheap Phone ft. Seddy Hendrix
Benz Freestyle
Phipps Plaza ft. Kap G
Selfies
Candy Shop ft. MadeinTYO & K CAMP
Birthday ft. Guap Tarantino & CashOnly
OTW
Love Atlanta ft. Nessly
PassEmRound ft. K CAMP
Hang On To Me
Content ft. Wiz Khalifa & K Swisha
Check Da Mail ft Lil Scrappy
Freddy
Superstar ft Ty Dolla $ign
Curtis Snow

Please contact Michelle or Erin for more info.

The Background:

Formerly a rapper performing as Royce Rizzy, 24hrs found a new sound when he accidentally sped up one of his more melodic tracks, revealing a high-pitched and hooky new voice. Adopting the new vocal approach and shrouding his identity in mystery, 24hrs started to pick up momentum in 2016, earning praise from the likes of Pigeons & Planes and The FADER, and building a huge fanbase on SoundCloud. Since then, 24hrs developed a reputation for bright sonics, flashy lyrics, and endless hooks, winning a massive fan in Ty Dolla $ign and collaborating with the likes of Wiz Khalifa, Rick Ross, Young Thug, Wale, and Machine Gun Kelly, and growing his musical rapport with his brother MadeInTYO. In 2020, the artist is currently preparing to release 12 AM In Atlanta 2, a sequel to a 2017 DJ Drama-hosted mixtape. Stay tuned for the new project, coming April 10th via Private Club Records / Rostrum.