CLIENT

VLONE

Official website: http://www.livevlonedievlone.com

About

VLONE originated in Harlem in 2011. It was a dream, discussed among friends, that eventually became a reality through hard work and dedication. VLONE helped foster a burgeoning arts scene in the area, using the Denim Library store as a base of operations for conversations that would change the course of music and fashion in New York City and beyond over the next decade. In the new era of VLONE, the brand continues to lift up new voices and bring them into the fold–the new VLONE is teeming with rising creatives hungry to make their mark on the world.

The brand is known for its minimalist style, “V” logo and recurring phrases “LIVE VLONE DIE VLONE” and “FRIENDS -.” Many of the core brand elements take inspiration from American thespian Orson Welles who once said, “We’re born alone, we live alone, we die alone. Only through our love and friendship can we create the illusion for the moment that we’re not alone.”