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10.09.2020
Now Here You Go Again, You Say You Want Your TikToks

Press Release

Now Here You Go Again, You Say You Want Your TikToks

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10.7.2020

TikTok Treats, Week of October 5th

The “Dreams” Challenge Highlights a Big Week for Rock Music on TikTok

The News:

From virtuosic musicians covering their favorite songs, to users choosing their favorite classic rock anthem to soundtrack their lives, rock music thrives on TikTok. Rock music benefits from the TikTok community’s knack for isolating and highlighting a memorable moment in a song, creating an entire universe around a few seconds of sound. Whether it’s a tempo change, piercing riff, or heroic vocal performance, TikTok has a knack for zeroing in on what makes a rock song special and presenting the art and artist in a whole new life. Below, check out some of the most notable recent rock music stories currently unfolding on the app:

The week’s biggest story comes courtesy of @420doggface208, whose laid-back TikTok set to Fleetwood Mac’s enchanting and poignant classic “Dreams” has taken the internet by storm. Skating down a lonely road as he sips cranberry juice straight from the bottle, @420doggface208’s “morning vibe” racked up over 26 million video views, inspiring imitators that range from political candidates, French bulldogs, and Ghost Face from the Scream film franchise. Most notably, his infectious enthusiasm reached the eyes and ears of Mick Fleetwood, the song’s drummer, who joined TikTok to offer his own version of the challenge (7.3 million video views). The TikTok success of “Dreams” led to a renewed fascination with the song, which generated over 8 million on-demand streams in the past week, dwarfing the song’s previous record of 3.83 million streams, and propelling the former #1 hit back onto the charts (#27 on the UK Chart, #39 on Billboard’s Streaming Songs Chart).
An active TikTok user who danced to Fleetwood Mac before it was cool, Rivers Cuomo helped kick off TikTok’s #AltRocktober with a live stream last Friday, performing covers of songs like “Fade To Black” by Metallica and “Today” by Smashing Pumpkins. The Weezer frontman was the ideal choice t okick off TikTok’s month-long celebration of the alt rock community, considering his propensity for engaging with TikTok trends, weaving in Weezer hits to the “men only have four moods” trend, playing along with La Roux’s resurgent TikTok hit “Bulletproof,” and soundtracking a montage of his most emotional moments to “Sometimes” by Britney Spears.
A musical chameleon who constantly toys with her image, Miley Cyrus has recently used TikTok to chart her transformation into glam rock goddess. In late-September, Miley unleashed a scorching cover of Blondie’s “Heart Of Glass” at the iHeart Music Festival, replacing Debbie Harry’s soft and seductive vocal with a guttural and passionate howl. The performance struck a chord with TikTok users, who obsessed over Miley’s performance, creating over 30k videos in less than one week. The song’s TikTok success prompted Miley to release the cover on streaming services like Spotify, where it racked up over 6 million streams in its first seven days.
There’s nothing TikTok users like more than a beat switch, and lately, they’ve seized upon the abrupt mood shift in “When The Sun Goes Down,” a 2006 hit for British band Arctic Monkeys. Starting as a gentle ballad, “When The Sun Goes Down” turns on a dime after the lyric “said he’s a scumbag don’t you know,” transforming into a ferocious punk rocker. Uploaded as a user-generated sound, “When The Sun Goes Down” inspired over 45k creations in the past week, chronicling girl’s nights out, highlighting unexpected twists in stories, soundtracking transformation transitions, and offering alternatives to manspreading.
“All I Wanted,” the butt-kicking belter by mall-punk giants Paramore, has joined “When The Sun Goes Down” as an on-fire 00s alt rock song invading users’ For You pages. The song reaches a climax when the band stops playing and lead singer Hayley Williams unleashes a life-affirming wail that touches the upper edges of her range. This moment inspired the #AllIWantedChallenge (5.1 million video views), or the #ParamoreChallenge (10.3 million video views), in which TikTok users, ranging from spirited amateurs to pop-punk savants, attempt to hit Hayley’s high notes. TikTok’s Paramore appreciation reached its zenith with a comedy sketch created by @TheTinzman, who imagined a scenario where Williams’ soaring vocals woke him from a coma, inspiring Williams herself to Duet her reaction from her @GoodDyeYoung account.

Taking the time to salute the rock and alternative artists that create such a vibrant community, TikTok celebrates #AltRocktober, featuring special in-app events and content throughout the month of October. Offering an official #AltRocktober playlist and partnering with artists for LIVE streams, #AltRocktober salutes rock artists that’ve had success on the app, such as Wallows and Kid Sistr, and welcomes veterans, like Mick Fleetwood, who are looking to see what TikTok is all about. Keep your eyes peeled throughout the month for special #AltRocktober events, and be on the lookout for new trends, as the platform salutes the musical community that makes TikTok rock.

This week, Alt-Rocktober continues with Jasiah, an artist who blurs the distinctions between punk, rap, and metal, who will go live on his @Jasiah account on 1pm PT on Friday October 9th.
Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

Check out TikTok’s recent blog post about the results of Dua Lipa’s #Levitating Challenge: https://newsroom.tiktok.com/en-us/dua-lipa-land-levitating-video-with-help-from-tiktok

For more info, please contact:
Michelle McDevitt, Andrea Higgins, Erin Ryan, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Links:

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:
Pop Smoke, 24kGoldn, Flo Milli, and Others Have Scored Multiple TikTok Hits
TikTok Salutes Its #FamiliaLatina: Music Stories from Latinx Heritage Month
Big Sean, Charlie Puth, Classical Harp, and More From TikTok
David Guetta, Sada Baby, and Rick James Are Having a Moment on TikTok
BTS Hits #1, Kendrick Plants Money Trees, and More From TikTok
Dua Lipa Levitates, J. Cole Soundtracks Glow-Ups and More TikTok Stories
TikTok: The “WAP” Dance Challenge, Folklore, La Roux, and More Provide Joy and Catharsis
Charlie Puth, Pop Smoke, and More Trending TikTok Stories
Artists Unite to Say #SaveTikTok
How TikTok Users Use the App to Boost Their Musical Careers
TikTok Doesn’t Just Mint New Hits…It Revives Old Ones
These International TikTok Artists and Hits Eliminate Language Barriers
Who’s Hot on TikTok? Jason DeRulo, Rod Wave, and More
TikTok Success = Chart Success and the Hot 100 Proves It
TikTok Users and Artists Celebrate #MyPride Through Music
TikTok Promotes a Vibrant Artistic Community with #BlackMusicMonth

END

10.08.2020
K$upreme Flexes With Future in Ultra-Melodic “It’s Whatever” Single

Press Release

K$upreme Flexes With Future in Ultra-Melodic “It’s Whatever” Single

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10.2.2020

Audio: K$upreme – “It’s Whatever” ft. Future

The Atlantic Records Signee and the ATL Trap Legend Don’t Keep Score in Their New Trap Banger

The Song:

A versatile rapper who can adapt to any style, K$upreme has the respect of many of the rap game’s titanic figures. Joining forces with Future for a melodic anthem, K$upreme shares “It’s Whatever.” Riding a luxurious trap instrumental, complete with space-age synths and ringing piano chords, K$upreme and Future sneer at suckers who can’t afford to buy their baes the latest designer threads: “I put the Chanel sh*ts on your face/Look at the stairs while you riding in the Wraith/Put them diamonds on your neck, now you know you bae,” sings K$upreme in a lilting melody. The song is powered by Future‘s hook, which rumbles like a thunderstorm above the syncopated kick drums as Pluto brags about his bands.

“It was fun to go outside of the box of my usual sound with this song, as well as tap into some new subject matter,” says K$upreme. “It was dope being able to get in the studio with Future. Originally when I knew we were having a session together, I was hoping to record a more up-tempo, club record. But when my producer sent through this beat, he really liked and just started singing and then recorded to it. After we finished the song and I sent it to Future, he was laughing and telling me ‘I know you like the song now, right? You know it this is a hit now, right?’ It was real special, man.”

“It’s Whatever” is K$upreme’s first new single since the release of Caught Fire, the Atlantic Records signee’s latest project. Created in collaboration with producer ChaseTheMoney, the project paired K$upreme’s flex-heavy bars with Chase’s thudding low-end, and featured appearances from Chief Keef and K$upreme’s good friend Lil Yachty. The project concluded with the standout single “Gucci Cologne,” which generated over 25 million streams across platforms.

Caught Fire was the most significant landmark yet in K$upreme’s slow-and-steady build towards stardom. The 24-year-old rapper started his career as a member of Lil Yachty’s Sailing Team, but quickly made a name for himself with projects like Flex Muzik 2. “It’s Whatever” is the latest in a long line of K$upreme’s high-quality collaborations–he’s connected in the past with the likes of Playboi Carti, Ski Mask The Slump God, Rich The Kid, Jim Jones, Hoodrich Pablo Juan, and many more. Stay tuned for more music and updates from K$upreme in the coming weeks.

Buy/Stream “It’s Whatever”: https://ksupreme.lnk.to/itswhatever

Please contact Michelle or Kevin for more info.

K$upreme Background:

Hailing from Pasadena, Calif., rapper K$upreme first began exploring a creative path after a chance meeting with Lil Yachty in 2013. The pair gravitated towards one another due to their like-minded interests in fashion, music and youth culture. Soon thereafter, K$upreme became an integral part of the Atlanta rapper’s Sailing Team collective. After being briefly incarcerated in 2016, a trying situation that led Lil Yachty to drop the track “Free K$upreme” in solidarity, the aspiring rapper swiftly bounced back with the release of his prison-inspired single, “First Day Out.” Keeping that same momentum, K$upreme released his debut mixtape, Flex Muzik, in 2017. The project boasted a bucket list contribution from his longtime influence Chief Keef, as well as featured Rich the Kid, Kodie Shane, Duwap Kaine and Lil Yachty. That same year, K$upreme was recruited to help promote Lil Yachty’s collaboration with Urban Outfitters and Nautica, a campaign that further exemplified how the Sailing Team is tactfully representing multifaceted youth-driven culture at the mainstream level.

In 2018, K$upreme released his anticipated follow-up, Flex Muzik 2, a 17-track offering that featured guest appearances from the likes of Jim Jones, Ski Mask the Slump God, Hoodrich Pablo Juan, Playboi Carti, Young Scooter, Goonew and Slime Sito. In March 2019, the Atlantic Records signee dropped “Gucci Cologne,” setting the tone for what is destined to be a standout year. With his sights set on the definitive desire to continue elevating and evolving, K$upreme’s recent project Caught Fire, features executive production by ChaseTheMoney.

🎃 Rolling Loud Announces Second “Loud Stream,” Airing 10/30-10/31 Only on Twitch

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10.6.2020

Rolling Loud Announces Second “Loud Stream,” Airing October 30th & 31st Exclusively on Twitch

Headlined by Swae Lee & Ski Mask The Slump God in September, the First “Loud Stream” Drew 4.4 Million Live Views

The Announcement:

One of the most recognizable and respected brands in live music, Rolling Loud is synonymous with hip-hop. Today, Rolling Loud announces the dates for their second “Loud Stream,” a virtual festival airing on October 30th-31st exclusively on Twitch. The second of three live virtual festivals Rolling Loud has planned for 2020, “Loud Stream” promises several hours worth of live performances (no pre-recorded sets), entertaining interviews and commentary between sets, and interactive elements that allow fans to play a role in the action.

“The first Loud Stream broke all of our expectations,” says Rolling Loud co-founder Tariq Cherif. “I would’ve been happy with a million views, but we had 4.4 million views and 3 million unique viewers tuned in. Our whole team learned new skills in order to produce this new experience for the fans. I’m super proud of the whole team. I’m proud of the fans for showing up, and proud of the artists for delivering fire performances and I can’t wait to get better at it here for this second stream.”

Airing on Halloween weekend, the second “Loud Stream” will be packed with rap-related frights, and fans watching from home will be encouraged to wear costumes for a chance to be shared on the stream. Complete with state-of-the-art production value, plus some tricks and treats to be revealed soon, the second “Loud Stream” promises to be as successful and memorable as the first edition, which aired in September.

“The next stream will always be better than the first,” says Rolling Loud co-founder Matt Zingler. “Fans can expect to see a themed live stream! I’m super excited to show you guys all the live visuals and set designs we have planned. I love Halloween, and with COVID, I felt like we needed to provide our fans the opportunity to dress up and get to feel like it’s Halloween, while staying at home. The visual theme is gonna make the second Loud Stream very unique, and unlike any live stream that you’ve ever seen.”

Headlined by Swae Lee and Ski Mask The Slump God, the first edition of Rolling Loud’s “Loud Stream” brought in over 4.4 million total live views (3 million unique viewers) to their Twitch channel, peaking at 60k concurrent viewers. Featuring performances of new material by both headliners and additional performances by Polo G, Lil Keed, NLE Choppa, and more, the broadcast topped Pollstar’s Livestream Chart, beating out the much-publicized Verzuz battle between Gladys Knight and Patti LaBelle. The festival also welcomed a virtual crowd, Zooming in a wall of fans directly from their living rooms, which the artists could see and vibe with while performing their sets.

The “Loud Stream” virtual festivals are part of Rolling Loud’s new wide-ranging partnership with Twitch, which includes daily live hip hop-driven programming, offering special guests and original live shows like The Rotation and Loud Gaming. Past guests on Rolling Loud’s Twitch programming include Jaden Smith, Internet Money, JuJu Smith-Schuster, Tyla Yaweh, B.o.B. Rolling Loud is currently planning to launch Nicky Gordo’s Taste Palace, a new show hosted by Florida rapper and Rolling Loud regular Fat Nick.

Check out a recap of the first “Loud Stream,” complete with photos from Rolling Loud’s internal media team: https://mailchi.mp/audibletreats/rolling-loud-ls-recap

Buy Rolling Loud merch: shoprollingloud.com

Watch “Loud Stream” on Friday October 30th and Saturday October 31st at Twitch.tv/RollingLoud, starting each day at 6PM ET and ending at 12AM ET.

Subscribe to Rolling Loud on Twitch and visit RollingLoud.com/Twitch to read about subscriber benefits.

See below for Rolling Loud TV’s full schedule of live programming:

Mondays:
LOUD GAMING – 8PM ET / 5PM PT: The Rolling Loud team plays today’s biggest games and catching a vibe with rapper, athlete and gamer friends.

Tuesdays:
THE ROTATION – 8PM ET / 5PM PT: The Rolling Loud team tackles today’s hottest topics in music and Hip Hop culture.

Wednesdays:
LIVE FROM THE STUDIO 9PM ET / 6PM PT: Take a peek into the creative process of South Florida producer, Nuri, and friends, inside the Rolling Loud Studio in Miami, FL.

Thursdays:
THE LEAK – 11PM ET / 8PM PT: Watch the Rolling Loud team leak and discuss upcoming music with rappers an hour before the music releases online.

Fridays:
GOT BARS? – 6PM ET / 3PM PT: Aspiring rappers compete for the chance to perform at Rolling Loud, the world’s largest Hip Hop festival.

Critical Praise:

“In four and a half years — beginning small in Miami, and now promoting Coachella-sized events around the country — Rolling Loud has established itself as a playground for the young…This time last year, many of the rappers now drawing crowds of several thousand were barely known.” – The New York Times

“Rolling Loud is the be-all of hip-hop festivals.” – Billboard

“The Rolling Loud New York experiment was a success—one which will likely earn it a return trip to the city in future years. Far from a traditional NYC rap experience, it was a two-day event that catered to the genre’s youngest fans, with an eye squarely focused on the future.” – Complex

“Rolling Loud continues to prove its hip-hop tastemaking status is no fluke” – Pollstar

For more info, please contact:
Rolling Loud: Michelle, Kerry, or Kevin
Twitch: Samantha

The Background:

About Rolling Loud
Founded in 2015 by Matt Zingler and Tariq Cherif as a one-day festival in Miami, Rolling Loud evolved into a global behemoth, with massive festivals on both American coasts and international events in Europe and Australia. In October 2019, Rolling Loud hosted the first annual Rolling Loud New York, which boasted one of the brand’s most impressive lineups yet, and in December, it drew 65,000 fans per day to Banc of California Stadium for Rolling Loud Los Angeles.

About Twitch
Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. It brings the joy of co-op to everything, from casual gaming and world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, the biggest community event of the year, where tens of thousands of people come together to celebrate and connect with others who share their interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Twitter and on our Blog.

Links:

website | facebook | twitter | instagram

Check out Rolling Loud on Twitch: Twitch.tv/RollingLoud

Check out RollingLoud.com for more information.

END

10.06.2020
Money & Fame Can’t Change $tupid Young & NoCap

Press Release

Money & Fame Can’t Change $tupid Young & NoCap

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10.2.2020

Audio: $tupid Young – “I Can’t Change” ft. NoCap (Prod. by Steelz)

Long Beach and Mobile Connect For This Soulful and Triumphant Ode to Boss Living

Critical Praise:

“$tupid Young, a Cambodian-American rapper from Long Beach, has a street-rap perspective that I’ve never heard anyone else bring.” – Stereogum

“With every passing YouTube hit, Cambodian rapper $tupid Young expands his reach beyond Long Beach and grows as a voice for his unsung background…$tupid Young has channeled his upbringing through his music to great success. His biggest hit “Mando” with Mozzy was one of the most magnetic songs out of Long Beach last year, and “Murder Scene” with Lil Durk is still electric.” – Passion of the Weiss

The Song:

Long Beach rapper $tupid Young never fails to keep it real when reflecting on his transition from the basement to the top floor. On his new single “I Can’t Change” ft. NoCap, produced by Steelz, he lets us know he’s not changing anytime soon. Both of these rappers hailing from “the hood” without “much sh*t to do” are now living their dream come true and leaving others with envy, but they can’t blame the haters. An ultra-confident slapper that shows off the unlikely chemistry between Young and the Alabama-born NoCap, “I Can’t Change” follows “Wit A Sticc” ft. Tee Grizzley (1.7 million YouTube views) as Young’s second high profile collaboration in recent weeks.

Hailing from Eastside Long Beach, near the streets that birthed Snoop Dogg, $tupid Young built a huge following on the West Coast and beyond without any co-signs or affiliations. The Cambodian-American emcee has garnered over 132 million Youtube views, and over 80 million combined streams on Apple and Spotify. An unlikely success due to his heritage and his rough upbringing, $tupid Young embodies the underdog spirit, and his songs tell the story of a young man willing himself to succeed through hard work and dedication. The 27-year-old rapper has collaborations on the books with the likes of Lil Durk, E-40, Shoreline Mafia, Jay Park, and Mozzy, who connected with Young for the massive 2017 regional hit “Mando” (43 million YouTube views).

Finally ready to show the world what he’s fully capable of, Young is putting every thing he has into his upcoming album, his official debut after a long career of mixtapes. Stay tuned for more.

Buy/Stream “I Can’t Change” ft. NoCap: https://music.empi.re/icantchange

Please contact Michelle or Erin for more info.

The Background:

$tupid Young hails from the same Eastside of Long Beach streets that produced legends such as Snoop Dogg. However, the product of the Cambodiatown section of the city has achieved rap stardom without co-signs or crew affiliations. Instead, the independent MC has attracted more than 132 million YouTube views, 48 million Spotify streams and 32 Million Apple Music streams making music that reflects his reality and charts his maturity. “I have always felt like the outcast and the underdog,” he admits. Young overcame that sense of alienation and applied it to music. After years of DIY success, he readies his most polished project to date, tracing $tupid Young’s ascent from the cutthroat streets to a music career to entrepreneur and proud father.

Pop Smoke, 24kGoldn, Flo Milli, and Others Have Scored Multiple TikTok Hits

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9.30.2020

TikTok Treats, Week Of September 28th

The News:

TikTok has a reputation for plucking songs from obscurity and turning them into hits, but scoring TikTok hits is more than just a matter of chance. A growing number of artists have developed a knack for scoring viral hits, inspiring multiple trends with their music. Below, take a look at some artists who the TikTok community just can’t leave alone:

Houston legend BeatKing scored a TikTok hit earlier this year when he connected with Queendome Come for “Then Leave” (1.8 million video creations), a bass-heavy Texas club stomper. The Columbia Records signee is trending once again with “Thick,” another twerk-happy anthem produced by DJ Chose, which has over 1.3 million combined video creations in less than one month. The song inspired a viral dance challenge, created by user @janeciajanel, as TikTok users get down with the thickness.
With her infectious attitude and ready-made catchphrases, Flo Milli is one of the most popular rappers to emerge from TikTok in recent months. Flo Milli got her start when TikTok influencer @nicemichael picked up her “Beef (FloMix),” a freestyle over a Playboi Carti beat, and created a dance to it. The combination of Flo Milli’s bad girl rhymes and the video game-esque beat proved to be a hit (609k creations). After another Flo Milli single (“In The Party,” 440K creations) went viral in Summer 2019, helping the Alabama-born rapper to sign a deal with RCA. Now, over a year after “Beef” and “In The Party” took the app by storm, the song “May I” is following in their viral footsteps. With over 320k video creations, “May I” gets its power from a viral dance created by @nexttojer, which incorporates the song’s prominent handclaps, and reached the ears of several prominent TikTok influencers.
Alt-R&B riser Fousheé took a roundabout route to TikTok fame. Her haunting, smoky alto first surfaced on “Deep End Freestyle,” a TikTok hit and Billboard Hot 100-placing track by Brooklyn rapper Sleepy Hallow (over 800k combined creations). Initially uncredited on the song, Fousheé turned to TikTok to prove that the ghostly voice in the song’s repeating hook couldn’t possibly belong to anyone else. Now, months after “Deep End Freestyle” made its mark, Fousheé is trending on TikTok with her own version of “Deep End.” With over 71k video creations, the new trending “Deep End” sound emphasizes a different part of the song, as TikTok users dance, apply gel manicures, and even drum along to Fousheé’s rhythmic patter.
Pop Smoke‘s posthumous album Shoot For The Stars Aim For The Moon is one of the most successful albums of the year, and at least three of its songs have inspired TikTok trends, including the romantic “Mood Swings” (2.4 million video creations). Since the peak of “Mood Swings” mania in August, TikTok users seized upon the guitar-driven rap ballad “For The Night” (1.1 million creations), and, most recently, they’ve come around to album track “What You Know Bout Love,” which started trending at the beginning of the month, fueled by a dance created by user @willdevane. Sweeping bedrooms, football fields, and dentist offices nationwide, “What You Know Bout Love” has 2.9 million video creations and recently re-entered the Billboard Hot 100 for the first time since Pop’s album dropped in July (currently sitting at #53). Meanwhile, Shoot For The Stars Aim For The Moon is on track to return to the top spot on the Billboard 200 for the first time in months.
No talk about repeat TikTok hitmakers would be complete without 24kGoldn. Released during his freshman year at USC, 24kGoldn’s “Valentino” was one of the first rap hits to catch fire on TikTok, generating over 827k video creations and propelling the then-18-year-old to his first Hot 100 hit. He proved his knack for crafting TikTok hits when his song “City of Angels” (450k video creations) trended in late 2019. He’s had his biggest success yet with “Mood,” a guitar-heavy collaboration with iann dior and one of the year’s biggest TIkTok hits (1.4 million video creations). “Mood” has conquered more than just TikTok, reaching #4 on the Billboard Hot 100, topping Billboard’s Hot Rock Songs chart for weeks on end, and reaching #1 on Spotify’s Global Top 50. An active user of the platform, don’t be surprised if 24kGoldn keeps making TikTok hits for years to come.
Dallas rapper 10k.Caash is a prolific TikTok hitmaker, creating several viral sounds with his beat-shifting bite-sized bangers. His tracks are purpose-built for short-form success, as most are only slightly more than one minute long, but still pack the beat-shifts, drops, and evocative lyrics that spark trends. The “Woah” originator scored millions of video creates in 2019 and 2020 on energetic anthems like “Kerwin Frost Scratch That” and “West Coast Cure,” and now he’s back with “Left Knee,” his latest trending smash. Kickstarted in August with a dance that Caash created himself, the song had a slow and steady build to trending status, surpassing 200k creations by late September. “Left Knee” is ideal for early Halloween pranks, taking a baseball bat to surprisingly resilient fruit, or putting a scare into fantasy football managers across the nation.

As TikTok grows as a destination for music appreciation and discovery, the musical tastes of its community grow more influential in shaping the pop landscape. While many TikTok hitmakers are natural stars who would succeed on any platform, the above artists make music that appeal to the particular affinities of TikTok’s user base. Sometimes, TikTok users often respond to a unique quality of an artist’s voice: the late Pop Smoke cuts through every track with his otherworldly rasp, Flo Milli’s buoyant chirp turns playful flexes into cheerleader chants. Other times, users respond to a song’s unique sonic element, like Fousheé’s ghostly repeating hook in “Deep End Freestyle” or the chiming guitar riff in 24kGoldn’s “Mood.” Last but not least, the hits by BeatKing and 10k.Caash, not to mention hits by other party-positive Texas rappers like TisaKorean’s “The Mop,” appeal to users’ basest impulses to go dumb.

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

This week, TikTok kicks off Alt-Rocktober, highlighting alternative and indie rock artists on the platform. Tune in at 6pm ET/3pm PT on October 1st to view a LIVE stream with Rivers Cuomo of Weezer.

Check out details about TikTok’s recent partnership with J-Lo & Maluma for their new singles “Pa Ti” and “Lonely”: https://newsroom.tiktok.com/en-us/it-starts-on-tiktok-jennifer-lopez-and-maluma

For more info, please contact:
Michelle McDevitt, Andrea Higgins, Erin Treat, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Links:

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:
TikTok Salutes Its #FamiliaLatina: Music Stories from Latinx Heritage Month
Big Sean, Charlie Puth, Classical Harp, and More From TikTok
David Guetta, Sada Baby, and Rick James Are Having a Moment on TikTok
BTS Hits #1, Kendrick Plants Money Trees, and More From TikTok
Dua Lipa Levitates, J. Cole Soundtracks Glow-Ups and More TikTok Stories
TikTok: The “WAP” Dance Challenge, Folklore, La Roux, and More Provide Joy and Catharsis
Charlie Puth, Pop Smoke, and More Trending TikTok Stories
Artists Unite to Say #SaveTikTok
How TikTok Users Use the App to Boost Their Musical Careers
TikTok Doesn’t Just Mint New Hits…It Revives Old Ones
These International TikTok Artists and Hits Eliminate Language Barriers
Who’s Hot on TikTok? Jason DeRulo, Rod Wave, and More
TikTok Success = Chart Success and the Hot 100 Proves It
TikTok Users and Artists Celebrate #MyPride Through Music
TikTok Promotes a Vibrant Artistic Community with #BlackMusicMonth

END

10.05.2020
Roddy Ricch Hops On Remix for Internet Money’s Smash Hit “Lemonade”

Press Release

Roddy Ricch Hops On Remix for Internet Money’s Smash Hit “Lemonade”

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9.30.2020

Roddy Ricch Remixes Internet Money’s Chart Topping “Lemonade”

“Lemonade” ft. Don Toliver, NAV & Gunna Is #16 on Billboard Hot 100 With Over 220 Million Global Streams

Produced Entirely by Taz Taylor, Nick Mira, and the Rest of Internet Money, B4 The Storm Confirms Internet Money’s Status as the Game’s Top Artist/Producer Collective

Critical Praise :

“Even if you aren’t familiar with L.A. production collective Internet Money, you’ve heard their beats. The group’s sounds have powered some of hip-hop’s biggest records in the past couple years, from Rich the Kid’s “Plug Walk” and Juice WRLD’s “Lucid Dreams” to Drake’s “Blue Tint.” The group is helmed by Taz Taylor, a Florida native who — true to his collective’s name — has accumulated a fortune primarily through the internet.” – The FADER

“Taz Taylor doesn’t consider himself an overnight success, but he’s definitely having a moment.” – Variety

“Taylor’s Internet Money collective has been a rousing success so far. The group boasts some 300,000 subscribers on YouTube and millions of hits online. He’s invited prominent producers into the fold, such as KC Supreme, who has worked with Megan Thee Stallion, Nick Mira, who has worked with Post Malone and Tierra Whack, and JRHITMAKER, who has worked with and 6ix9ine.” – Complex

The Remix:

After years of crafting hits and breaking artists, Internet Money notched a top ten album with their debut B4 The Storm. Coming through with a remix to the album’s biggest hit, Internet Money shares “Lemonade” (Remix) ft. Don Toliver & Roddy Ricch. Already responsible for the world-beating hook, Don Toliver adds a verse of his own to the “Lemonade” remix, while Roddy Ricch adds his impeccable melodic instincts to the remix’s anchor verse.

The original version of “Lemonade,” featuring NAV, Gunna, and Don Toliver, was released on August 14 alongside a Cole Bennett-directed music video. The song has accumulated over 118M Spotify streams and reigns the #1 spot on their Rap Caviar, Most Necessary and Signed XOXO playlists. Produced by hitmakers Taz Taylor, Nick Mira, Pharaoh Vice and E-Trou, “Lemonade” is a laid-back summer jam, that sees the emcees delivering creative flexes with breezy melodies atop gently plucked guitars, played by Alec Wigdahl. The song is currently #16 on Billboard’s Hot 100 chart.

Put together over a two-week period during quarantine at the Internet Money headquarters in LA, B4 The Storm features contributions from Future, Kevin Gates, and Swae Lee, as well as artists that Internet Money has built with from the beginning, like Juice WRLD, Lil Tecca, Trippie Redd, and Lil Skies. B4 The Storm celebrates what Internet Money had accomplished in such a short time and showcases the tireless work ethic of a dynamic group with their eyes set on the future.

Starting as a type-beat factory and growing into a global powerhouse, Taz Taylor and Internet Money have earned 3 Grammy nominations, 58 platinum plaques, 33 gold, and 14 Billboard #1 hits since 2018. The collective is behind some of the biggest rap and R&B hits of the past few years, including Juice WRLD’s “Lucid Dreams” (1.3 billion Spotify streams), Trevor Daniel’s “Falling” (#1 Billboard Mainstream Pop, 37 weeks on the Billboard Hot 100 with #17 peak), Lil Tecca’s “Ransom” (700 million Spotify streams, #4 Hot 100), and XXXTentacion’s “Fuck Love” ft. Trippie Redd (the most-played song in SoundCloud history). With B4 The Storm, Taz Taylor and Internet Money make a compelling case case for being the music industry’s most powerful hitmaking collective.

Buy/Stream “Lemonade” Remix with Roddy Ricch: https://internetmoney.lnk.to/lemonaderemix

Buy/Stream B4 The Storm: https://internetmoney.lnk.to/b4thestorm

Check out Internet Money’s recent interview Genius’s Rob Markman about B4 The Storm and more: https://www.youtube.com/watch?v=N0sWnYg5IFM

B4 The Storm tracklist:
1. Message ft. TyFontaine
2. Really Redd ft. Trippie Redd, Lil Keed, & Young Nudy
3. Lost Me ft. Lil Mosey, iann dior & Lil Skies
4. Right Now ft. Cochise & TyFontaine
5. Familiar ft. TheHxliday
6. JLO ft. Lil Tecca
7. Thrusting ft. Swae Lee & Future
8. Speak ft. The Kid Laroi
9. Blast Off ft. Juice WRLD & Trippie Redd
10. Take It Slow ft. 24kGoldn & TyFontaine
11. Somebody ft. Lil Tecca & A Boogie Wit Da Hoodie
12. Giddy Up ft. Wiz Khalifa & 24kGoldn
13. Block ft. Trippie Redd & StaySolidRocky
14. Devastated ft. Lil Spirit
15. Let You Down ft. TyFontaine & TheHxliday
16. No Option ft. Kevin Gates
17. Lemonade ft. Don Toliver, Gunna & NAV

All songs produced by Internet Money.

Photo Credi: Joseph Morrison

Please contact Michelle or Kevin for more info.

The Background:

Internet Money Background:

Internet Money was born out of necessity, a hybrid company that has filled in the gaps between the rap industry, the producer community, and the online marketplace. Disillusioned with the industry, and the way he saw rap producers being taken advantage of, Taz Taylor formed the collective in 2016 as a way to share the knowledge he’d gained from years spent selling his “type beats” online and navigating the internet’s ever-growing impact on the production landscape.

Four years in, Internet Money has expanded as a collective, including Grammy-nominated producers like Nick Mira and JR Hitmaker, and produced for Drake, Trippie Redd, Juice WRLD, and many more. “When you’re in Internet Money, you get the same opportunities that I do, you’re gonna be working with the same artists that I’m working with, and getting credits with them,” Taylor says. “Instead of working with a bunch of people we don’t know, we just have our own network that’s one big family.” Following their success breaking major artists like Trevor Daniel, and co-producing his multi-platinum hit “Falling,” Taylor and Internet Money partnered with Elliot Grange’s 10K Projects in 2019 to launch their own label.
Taz Taylor Background:

Taz Taylor has never cared about fame or clout. To hear the multi-platinum producer and Internet Money founder tell it, everything he’s done — from turning his online production hustle selling “type beats” into a $500,000 per year business to forming his own label — has been born out of necessity and guided by intuition. “I’ve been so tunnel vision during the last five years to make sure I got to this point,” he says. “It was just like, Let’s keep building.”

Though the 27-year-old has only been in the industry for a few years, his accomplishments in that time have come at a staggering pace, notching, by his estimation, over 500 placements and around 200 gold and platinum plaques between himself and the other producers on his Internet Money team. As their leader, Taylor has quickly become a new sort of rap mogul, one who’s built his steadily growing empire from a deep knowledge of the ways music moves online, and he’s done it all from the humblest of beginnings.

14 trapdoors Drop Eileen Album, Ft. Benny The Butcher, Boldy James & More

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9.25.2020

The Trio Shares an Incendiary and Timely Video for “Means To The End” ft. Boldy James, Royce Da 5’9″ & Billie Essco

The Offbeat Buffalo Rap Trio Team With Producer Camoflauge Monk For a New Album, With Appearances from Benny The Butcher, Smoke DZA, Che Noir, and Many More

Critical Praise:

“Buffalo rap trio 14 trapdoors (aka Short Moscato, Bendyface and Wza) have been leaving their mark on their local scene for over a year now.. They also strongly recall classic Def Jux stuff like El-P and Aesop Rock (both of whom they cite as influences), and fans of that stuff should definitely check these guys out.” – Brooklyn Vegan

“The self-produced track showcases the group vying their best to out rhyme each other over a minimalist, entrancing soundscape. The song was treated to an equally beguiling psychedelic video, which shows the group in their element skateboarding and lighting fireworks.” – Impose

The Video:

Emerging from a close-knit Buffalo rap scene, 14 trapdoors stand apart with their vibrant chemistry and substance-friendly lyricism. Showcasing their expert-level three-man weave over the course of 10 tracks, the trio comprised of Wza, Bendyface, and Short Moscato shares Eileen, their new album. Named after Bendyface’s grandmother who recently passed, Eileen is a stark and pure project, emphasizing bar-for-bar lyricism and flows that toe-tag glistening instrumentals. The new album finds them sinking their teeth into exquisite beats from Camoflauge Monk (Westside Gunn, Tha God Fahim), whose sparkling, textured, and bleak soundscapes evoke a frosty evening in Western New York. Carving through Monk’s ice cold beats, the three emcees inhabit each instrumental with their brash demeanor and electric chemistry, occasionally highlighting punchlines with three-man chants. Featuring appearances from Benny The Butcher, Boldy James, Che’ Noir, Royce Da 5’9″, Smoke Dza, and more, Eileen is available everywhere via The Media Music Inc.

The new album arrives alongside the group’s video for “Means To The End,” the tape’s incendiary closing track. Camo Monk provides a stark and dreary atmosphere, complete with upright bass and ringing vibraphones, allowing each emcee to expound upon what they would do if they had 24 hours to live: Boldy James would kiss his kids, Royce Da 5’9 would put out his blunt on Donald Trump’s toupee, etc. Directed by Liza “RED” Ostanina & Dre Howard, the video for “Means To The End” ably reflects our apocalyptic present, piecing together clips of protests from this summer, incidents of police brutality (including one that occurred in the trio’s hometown of Buffalo), and archival footage of past justice movements, intercut with joyous expressions of dance from marginalized individuals.

“Means To The End” is the latest standout single from Eileen, following the supremely laidback “Orion’s Belt” featuring Che Noir, the Benny The Butcher and Rick Hyde-featuring banger “I Did It All” (premiered by Earmilk and covered in Brooklyn Vegan, 2DopeBoyz, and more), and the reverb-heavy “LOVE” ft. DNTWATCHTV & Medusa. Previously unheard highlights include the “Most Of The Time,” a lyrical exercise in 6/8 time that shows off the group’s in-sync personalities, and “Curbside Pickup,” the weeded-out opening track.

Buy/Stream Eileen: https://lnk.to/14trapdoorsEileen

Watch “Means To The End” ft. Boldy James, Royce Da 5’9″ & Billie Essco: https://youtu.be/h4bsY_h0few

Eileen tracklist:
1. Curbside Pickup ft. Smoke DZA
2. LOVE ft. DNTWATCHTV & Medusa
3. I Did It All ft. Benny The Butcher & Rick Hyde
4. Most Of The Time
5. Kaleidoscope ft. Qari
6. Hypothesis ft. Skyzoo
7. My Bad ft. Chango4
8. Orion’s Belt ft. Che Noir
9. The End (Interlude)
10. Means To The End (24hr Left) ft. Boldy James, Royce Da 5’9″ & Billie Essco

Please contact Michelle or Kevin for more info.

The Background:

14 trapdoors have created their own subgenre of Hip-Hop. The trio from Buffalo, New York featuring members bendyface, Short Moscato and Wza cull from a wide range of influences that span Aesop Rock, Big L, El-P, JAY Z and fellow Buffalo artists Westside Gunn, Conway The Machine and Benny the Butcher to Pink Floyd, Prince and Led Zeppelin. “People who gravitate toward the golden age ‘90s boom bap feel will fuck with us because we focus on lyricism and new age youngin’s will fuck with it because we have songs with a more ‘trappy’ vibe, but nothing’s force, through it all we can only be true to ourselves” bendyface says.

It Starts On TikTok: Jennifer Lopez and Maluma

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9.25.20

It Starts On TikTok: Jennifer Lopez and Maluma

The two Latin superstars partnered with TikTok for a Behind The Video LIVE stream for their 2-part “Pa Ti”/”Lonely” Music Video and enlisted the help of Charli D’Amelio to kick off the #PaTiChallenge for Latinx Heritage Month

The News:

TikTok is proud to foster a community that’s at the cutting edge of pop culture, creating viral trends, propelling songs up the charts, and minting new icons. What starts on TikTok as a brief moment of inspiration can snowball into a movement that changes the culture. Now, for the first time, TikTok teamed up with a major artist to launch an interconnected, multimedia story–starting on TikTok.

Today, TikTok reveals the full extent of its wide-ranging partnership with Jennifer Lopez as she shares her new two-part music video “Pa Ti/Lonely.” Collaborating with Latin superstar Maluma, her duet partner in the new single, Lopez enlisted the TikTok community, including TikTok Breakout 10 creator Charli D’Amelio, to help make her new video release a can’t miss event. Our new partnership with Lopez and Maluma arrives as TikTok celebrates its #FamiliaLatina during Latinx Heritage Month.

Lopez kicked off the campaign on Monday, posting intriguing videos on her TikTok account teasing the collaboration with Maluma on the “Pa Ti/Lonely” music video. In a TikTok LIVE stream last night, hosted on Lopez’s TikTok account, the two superstars offered fans an intimate behind-the-scenes look at the music video, detailing the nuts-and-bolts of making a major music video during COVID and packing in cameos and easter eggs for the fans. The stream ended with a premiere of “Pa Ti/Lonely,” which featured a cameo from Charli D’Amelio. TikTok users can join the fun by emulating Lopez and D’Amelio’s moves in “Pa Ti” and tagging their videos with #PaTiChallenge.

Jennifer Lopez is a major presence on TikTok, where she’s one of the most-followed celebrity accounts (11.1 million). After performing at Super Bowl LIV with Shakira, Lopez launched the #JLoTikTokChallenge with audio from her performance, inspiring hundreds of thousands of creations and generating over 356 million video views.

Read more at TikTok’s newsroom: https://newsroom.tiktok.com/en-us/it-starts-on-tiktok-jennifer-lopez-and-maluma

Read about TikTok’s Latinx Heritage Month initiatives: https://newsroom.tiktok.com/en-us/latinx-heritage-month

Please contact Michelle, Andrea, or Erin for more info.

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Click here to read TikTok’s statement to its Black community: https://newsroom.tiktok.com/en-us/a-message-to-our-black-community

wifisfuneral Can’t Escape His Sins in “All In” Video

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9.23.2020

Video: wifisfuneral – “All In”

The Alamo Records Signee Shares a Brooding Clip for an Auto-Tune-Enhanced Highlight from His PAIN? Project

Critical Praise:

XXL Freshman, Class of 2018

“[wifisfuneral] displays an impressive array of verbal acrobatics, showing off masterful breath control and a rapid fire flow.” – Pitchfork

“He’s synthesized the regionless, borderless world of the internet age from which he takes his name, while lacing it with a narcotically addictive flow and a distinct ear for melody that’s allowed him to develop while others stagnate.” – NOISEY

“The young rapper has a wide range of skills, from agile raps and bass-heavy tracks to dark and moody slow-burners, and his unpredictability is part of his appeal” – Pigeons & Planes

The Video:

wifisfuneral specializes in thoughtful and reflective rumination of his inner turmoil, digging deep into his psyche to interrogate his state of mind. The Palm Beach County native picks up a fateful phone call in “All In,” his latest music video. Produced by Cian P & Jimmy Duval, “All In” combines the cerebral lyricism of his earlier work with the auto-tuned melodics that makes his new album PAIN? unique in his discography. Directed by Chris Moreno, the “All In” video takes inspiration from wifi’s line “I hear my sins calling,” as the 23-year-old rapper takes a call at an isolated payphone and opens up his heart to the unidentified person at the other end of the line and attempts to escape the shadows of his past misdeeds.

Turning heads with his new artistic direction, PAIN? marks a new chapter in the one-time XXL Freshman’s career. Released at the end of August, PAIN? integrates auto-tune assisted melodies into his cerebral songs, giving his songs a tuneful lift. The album veers from romantic devotionals, to X-rated sex jams, to expressions of loneliness, wifi’s pitch-shifting voice expressing the deeply-felt emotion reflected in his lyrics. PAIN? is home to several well-received singles, including the Smoove’L-featuring “Ocean” and lo-fi pop gem “Lost In Time“ ft. Coi Leray. Over the past few weeks, wifi showcased certain album highlights with live performance videos, including clips for ride-or-die lead single “End Of Story“ and playalistic cautionary tale “Guy Like Me.“ Praised by Stereogum, XXL, HotNewHipHop, Lyrical Lemonade, and more, PAIN? is available everywhere via Alamo Records. Watch “All In”:

Watch “All In”: https://youtu.be/UlQLwCwa_rI

Buy/Stream PAIN?: http://smarturl.it/PainWifisfuneral

PAIN? tracklist:

1. Lost In Time ft. Coi Leray
2. End of Story
3. What It Is?
4. Guy Like Me
5. Hills
6. Backache
7. Take Me Away
8. Motion
9. Front 2 Back Side 2 Side
10. Ocean ft. Smoove’L
11. All In
12. Day Switch
13. Screw Up
14. End of Story (Pt. 2) ft. Mariah Angeliq

Please contact Michelle or Kerry for more info.

The Background:

22-year-old South Florida rapper wifisfuneral has taken his dark sonics, mature-beyond-his-years lyrics, and trunk rattling bass from the streets of Palm Beach to the world, amassing over 1.7 million monthly listeners on Spotify and over 700,000 followers on various social media platforms. wifisfuneral’s growth has been organic and cult-like, with his fans spreading his music like wildfire with each and every release. With virtually zero promotion other than his social media presence, wifisfuneral’s independent projects Black Heart Revenge (May 27th, 2016) and When Hell Falls (January 27, 2017) reached #69 and #17 on the iTunes hip-hop charts respectively, resulting in a label deal with Alamo and Interscope Records. His major label debut mixtape, Boy Who Cried Wolf, received critical acclaim, with two of the tracks earning placement in the Spotify’s coveted Most Necessary playlist. His latest mixtape, Ethernet, was released in June 2018 via Alamo Records. In 2018, wifisfuneral was officially named to the XXL Freshman List and reached #1 on YouTube’s trending chart. In 2019, wifi headlined two nationwide tours, released two follow-up EPs to Ethernet, and collaborated with Robb Bank$ on the Conn3ct3d project.

TikTok Salutes Its #FamiliaLatina: Music Stories from Latinx Heritage Month

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9.23.20

TikTok Treats, Week of September 21st

A Deep Dive Into the World of Latin Music on TikTok Encounters Reggaeton, Merengue, Norteño, and Even Beat Boxing

The News:

TikTok offers all users a safe space to creatively celebrate their cultural heritages. During Latinx Heritage Month, TikTok is taking the time to salute its vibrant Latinx community, ranging from megastars like @JLo to trailblazers like @itsnikki.g. Though communities on TikTok are sometimes siloed by language differences, the Latinx community cuts through to all corners of the TikTok globe with their seismic impact on music. Below, examine a small fraction of the ways Latin music and Latinx artists have made their mark on the platform:

It’s impossible to talk about Latin Music on TikTok without talking about “Kulikitaka Ti” (2003), a rowdy merengue hit from Dominican legend Toño Rosario. The song’s energetic chanting and stop-start rhythms have made “Kulikitaka Ti” a go-to song for TikTok users (and celebrities like Bad Bunny) for over a year, generating over 4 million videos split between multiple sounds. Earlier this year, TikTok couple @ariadna_nick shared a haunting video that featured a signature crab walk dance, inspiring imitations from TikTok users across the globe, who’ve used a similar dance to alternatively show off and startle their poor pets. Notable figures who’ve participated in the #KulikitakaChallenge include Daniel Craig, Spanish footballer Sergio Ramos, Colombian singer Sebastian Yatra, and more.
Reggaeton queen Karol G is one of the most followed (7.8 million) and most active Latin music stars on TikTok. She’s been particularly active in recent weeks, trying her hand at mega popular trends like “M To The B” trend and “Mi Pan,” showing off the bizarre sleeping positions of her bulldog Goku, and previewing a stripped-down version of her recent hit “Ay, DiOs Mío!” The original version of “Ay, DiOs Mío!” is one of TikTok’s most popular Latin sounds, generating over 2.7 million video creations, including a dance routine popularized by @analisseworld and @justmaiko.
The latest Latin crowd pleaser to get traction on TikTok is “Espejeando,” a traditional number from norteño collective Los Tucanes De Tijuana. “Espejeando” is a jaunty song for family dances, and it’s inspired a nimble one-legged dance challenge (good for individuals and groups!). The song also provides a great soundtrack for Abuela makeovers and frenzied house cleans. In just one week, “Espejeando” has over 28k video creations and videos with the hashtag #Espejeando have over 4 million views.
This week, TikTok is hosting a live stream with two of Latin music’s biggest stars: Jennifer Lopez & Maluma. J-Lo is one of TikTok’s most-followed celebrities, with 11 million followers, and in conjunction with her Super Bowl performance earlier this year, she teamed with Charli D’Amelio to launch the #JLoTikTokChallenge (357 million views). On Monday, J-Lo posted a teaser for her upcoming 2-part collaboration with Maluma, “Pa Ti/Lonely,” and the two artists will go live from J-Lo’s account on Thursday to give TikTok users an exclusive look behind the scenes at the making of the video. Tune in at 6pm ET on 9/24 for surprises, easter eggs, and a first look at the video before it premieres on all platforms.
Global superstar and Latino gang chieftain J Balvin is one of TikTok’s most enthusiastic champions, using the platform to promote songs like “Un Dia” and “Agua,” but also to goof around with helium versions of his hits, or by re-enacting scenes from The Simpsons. His 2018 megahit “Mi Gente” is currently trending, as part of a mashup with “Ven Bailalo” by Reggaeton duo Angel Y Khriz. Originally used in 2018, the sound has proven especially enduring, recently soundtracking one of the top-viewed videos with the #FamiliaLatina tag. The sound starts with the familiar sirens of “Mi Gente,” before slowing down and morphing into honking keyboard arpeggios of “Ven Bailalo.” The mashup provides the perfect soundtrack for that feeling when you’re ready to leave a party, but have to stay for just one more song.
With over 44.5 million followers and over a billion likes on his videos, beatboxer @SpencerX is one of TikTok’s most unique talents. Selected as a Latinx TikTok Trailblazer, Spencer X can create a universe of sounds with his mouth, a power he uses for good (entertaining and informative beatboxing tutorials) and for evil (devious pranks). Spencer recently engaged in a drum-off with @xxrook, and spurred his recent single “Be Somebody” to over 10k video creations.

TikTok is pulling out all the stops to honor its #FamiliaLatina during Latinx Heritage Month. The company selected 12 influential creators (including @SpencerX) to be TikTok Latinx Trailblazers, and is spotlighting Latinx stars like Luis Fonsi, La La Anthony, Gaby Melian, and more in Sound-Off live streams this month. Posts tagged with the #FamiliaLatina hashtag have generated nearly 200 million views in just one week. TikTok is sponsoring the Hispanic Heritage Award for Vision at this year’s Hispanic Heritage Awards, which will be awarded to Bad Bunny for his groundbreaking music and social activism. To stay up-to-date on happenings during Latinx Heritage Month, follow @TikTokCreators and @TikTokUS on TikTok.

Read more about TikTok’s Latinx Heritage Month initiatives here: https://newsroom.tiktok.com/en-us/latinx-heritage-month

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

For more info, please contact:
Michelle McDevitt, Andrea Higgins, Erin Treat, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Click here to read TikTok’s progress report on supporting Black communities and promoting diversity & inclusion: https://newsroom.tiktok.com/en-us/progress-report-how-were-supporting-black-communities-and-promoting-diversity-and-inclusion

Links:

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:
Big Sean, Charlie Puth, Classical Harp, and More From TikTok
David Guetta, Sada Baby, and Rick James Are Having a Moment on TikTok
BTS Hits #1, Kendrick Plants Money Trees, and More From TikTok
Dua Lipa Levitates, J. Cole Soundtracks Glow-Ups and More TikTok Stories
TikTok: The “WAP” Dance Challenge, Folklore, La Roux, and More Provide Joy and Catharsis
Charlie Puth, Pop Smoke, and More Trending TikTok Stories
Artists Unite to Say #SaveTikTok
How TikTok Users Use the App to Boost Their Musical Careers
TikTok Doesn’t Just Mint New Hits…It Revives Old Ones
These International TikTok Artists and Hits Eliminate Language Barriers
Who’s Hot on TikTok? Jason DeRulo, Rod Wave, and More
TikTok Success = Chart Success and the Hot 100 Proves It
TikTok Users and Artists Celebrate #MyPride Through Music
TikTok Promotes a Vibrant Artistic Community with #BlackMusicMonth

END

09.23.2020
Young Dolph Imagines A Less-Fly Alternate Reality in “Hold Up Hold Up Hold Up”

Press Release

Young Dolph Imagines A Less-Fly Alternate Reality in “Hold Up Hold Up Hold Up”

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9.23.2020

Video: Young Dolph – “Hold Up Hold Up Hold Up”

The Paper Route EMPIRE CEO Ponders Life Without Rap in the Poignant New Video from Rich Slave

The Video:

“I remember my mom and dad was livin’ in a one-room shack,” says Young Dolph on “Hold Up Hold Up Hold Up.“ “Nowadays, I wake up in a mansion.” The Paper Route EMPIRE CEO overcame insurmountable odds to become one of the rap game’s most respected figures. But in his new video for “Hold Up Hold Up Hold Up,” Dolph imagines what his life might be like without the rap talent that allowed him to become the King of Memphis. As he spits his boastful bars atop an easygoing beat from Paper Route EMPIRE producer Bandplay, Dolph pictures himself living a modest life, making a living as a dry cleaner. Even without the extravagant wealth he describes in the song’s lyrics, Dolph is still the consummate professional, working day and night to provide for his family.

“Shout-out to anyone who takes their job serious and does whatever they gotta do to make ends meet,” says Young Dolph.

“Hold Up Hold Up Hold Up” is a highlight track from Rich Slave, Dolph’s deeply personal and highly successful new album. The album explores Dolph’s rags to riches story, emphasizing his Memphis roots with Dirty South instrumentals as he mixes his trademark flex-heavy witticisms with his thoughts on the responsibility that comes with mogul status. Flexing bar after bar about his earned wealth, Dolph reflects on the glass ceiling on the upward mobility of Black people; no amount of money allows you to escape racism as a Black person in this country. Featuring singles like the West Coast tribute “Death Row,“ the conversational “Blue Diamonds,” and the Megan Thee Stallion-featuring riders’ anthem “RNB,” Rich Slave peaked at #4 on the Billboard 200 and hit #1 on Billboard’s Independent Albums chart, selling over 65k units and generating over 44 million on-demand streams in its first week. Home to video singles “Cray Cray“ (2.5 million views), “What’s Da Bizness” (1.8 million views) and “Blue Diamonds“ (6.9 million views), Rich Slave is available everywhere via Paper Route EMPIRE.

Praised by GQ and others for his topical “Sunshine” single (“Young Dolph Is Leading Rap Through the Pandemic” – GQ), Young Dolph recently earned a spot on Billboard’s list of Indie Power Players for his stewardship of his Paper Route EMPIRE label. The rapper recently gave away his custom-wrapped 2018 Lamborghini Aventador, valued at over $400k, to Jack Davila (@nailsbyjackk), a 23-year-old superfan in Dallas, Texas. After taking some time to enjoy her new Lambo, the 4-months-pregnant Jack received blessings from Dolph to sell the car, which she plans to do to buy a new home for her growing family.

Watch “Hold Up Hold Up Hold Up”: https://www.youtube.com/watch?v=fb-K-3arN9c

Buy/Stream Rich Slave: https://empire.ffm.to/richslave

Watch Dolph give away his Lambo to a lucky fan in Dallas: https://www.youtube.com/watch?v=hhYiTx8V6JI

Visit Young Dolph’s website to purchase the album and Young Dolph merch: http://store.youngdolph.com/

Rich Slave tracklist:
1. Hold Up Hold Up Hold Up
2. Black Friday Skit
3. To Be Honest
4. I See $’s
5. Corduroy House Shoes
6. What’s Da Bizness
7. The Land
8. Death Row
9. Cray Cray
10. RNB ft. Megan Thee Stallion
11. Rich Slave
12. Until It Rot
13. Blue Diamonds
14. No Sense ft. Key Glock
15. Benz
16. 1 Scale ft. G Herbo

Please contact Michelle or Erin for more info.

Taleban Dooda Shares The Sword-Swinging Video for “Dis Dooda”

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9.23.2020

Video: Taleban Dooda – “Dis Dooda”

The 18-Year-Old Tampa Native Has the Support of His City in an Energetic New Video

Critical Praise for Taleban Dooda:

“At only 18 years old.. his talents are already overly abundant and his potential is probably higher than most up and coming artists you could name off the top of your head.” – Lyrical Lemonade

“He falls into the lane of melodic street rap that acts like YoungBoy Never Broke Again, Lil Durk, Teejay3k, and others are making, but his high-pitched vocals and limitless subject matter set him apart.” – Earmilk

The Video:

Taking over the streets of Tampa with his innate sense of melody, Taleban Dooda is one of the South’s most promising new rappers. Gathering his crew for an afternoon of mayhem, Dooda shares the video for “Dis Dooda.“ Released earlier this month via Green Light Music Group/Rostrum Records, ‘Dis Dooda” is an introductory anthem from the 18-year-old rapper, showing the world what he stands for and declaring his intentions to take over the rap game. Directed by 20kVisuals, the video for “Dis Dooda” finds the rapper and several homies riding around his city, as they dance atop cars, shoot dice, and celebrate Dooda’s meteoric rise.

Born and raised in East Tampa, Dooda started rapping at the age of 15, using his innate sense of melody to create a sound that owes as much to Jeremih as it does to fellow bottom-of-the-map emcees like NBA YoungBoy and Kodak Black. After working hard to build a backlog of bangers, Dooda struck gold with “Tru Colors,” his first-ever release. Produced by Herothaproducer, “Tru Colors” has become a regional anthem, racking up over 2 million streams, generating over 1 million views on its YouTube video, and reaching #18 on SoundCloud’s worldwide New & Hot chart. The Tampa teenager kept the momentum going with collaborations with his frequent rap partner Rees Money, and successful video singles like “2 In Da Morning” (700k views). Stay tuned for much more from the teenaged rapper as he continues to shape his considerable talents.

Watch “Dis Dooda”: https://youtu.be/q-GBO7z9XAc

Stream “Dis Dooda”: https://smarturl.it/DoodaDisDooda

Please contact Michelle or Kevin for more info.

The Background:

Taleban Dooda is an 18-year old rapper from East Tampa, FL, with the vivid lyrics of Kodak Black and the smooth tone of Jeremih. Dooda got his start singing at 15 and rapping at 16, making melody the foundation of his sound. In addition to several releases with frequent collaborator Rees Money, his debut solo release was this year’s “Tru Colors” and the song has amassed over 2 million streams.

Jaah SLT & Young Nudy Share Soothing New “Right Now” Single

Go to Post

9.23.2020

Audio: Jaah SLT – “Right Now” ft. Young Nudy

The Alamo Records Signee Shares a Wavy New Single and Reveals Tracklist for His 9-25-20 Project, Out This Friday

Critical Praise:

“Be prepared to see a whole lot more of Jaah in the coming months as he continues his ascension.” – ELEVATOR

The Song :

Switching up his flow to suit each instrumental, Charlotte rhymer Jaah SLT is impatiently waiting for his turn to blow. Confidently asserting his unwillingness to wait much longer, Jaah shares “Right Now,” his latest single. A vibey and meditative trap track, “Right Now” derives its power from a burbling electric keyboard riff and an off-kilter hi-hat pattern. Undeterred by the laid-back atmosphere, Jaah restlessly packs in syllables between snare snaps, while guest rapper Young Nudy paints around the edges of the beat with his auto-tuned drawl.

“Right Now” is the latest standout single from 9-25-20, the Charlotte native’s project, coming this Friday. The follow-up to 2-7-2020, an energetic 7-track EP, 9-25-20 is the next step on Jaah’s journey towards becoming North Carolina’s next rap star. Spanning 10 energetic and hypnotic trap tracks, 9-25-20 finds the 20-year-old rapper showing off his athletic rhymes, stacking boasts together in sing-song cadences as he slices through monster movie instrumentals. The upcoming project is home to recent singles like the pensive “Out Of My Body” (100k views) and the come-up anthem “Grimey.” Featuring appearances from SLT crew members Sleep Walkin SLT, Nsikan SLT, and Loweye SLT, 9-25-20 arrives on September 25th via Alamo Records.

Jaah SLT is on the cusp of reaching a new level, riding a wave of momentum in the wake of “Tuff,” his biggest hit to date. The Brelly Beats-produced anti-police turn-up anthem recently crossed the 1 million view threshold on YouTube, and reached the Spotify’s US Viral 50 chart and Rolling Stone‘s Breakthrough 25 chart in May. Released in September 2019, “Tuff” experienced a slow-and-steady rise, eventually catching fire on TikTok (nearly 300k video creations) and making its way to urban radio in North Carolina. This summer, Jaah has treated his fans to a series of quality singles, including “Same Me” and “Dottin Up,” which earned a premiere in Lyrical Lemonade and racked up over 375k views on YouTube.

Buy/Stream “Right Now” ft. Young Nudy: http://smarturl.it/RightNowJaahSLT

9-25-20 tracklist:
1. Intro
2. Grimey (feat Sleep Walkin SLT)
3. Chevy
4. Can I Get That
5. What We Do
6. Hate (feat Nsikan SLT)
7. Lowkey
8. Fake Ass Love
9. Right Now (feat Young Nudy)
10. Said What I Said (feat Loweye SLT)

Pease contact Michelle or Andrea for more info.

The Background:

With uniquely animated vocalizations over trap-punk beats, rapper Jaah SLT—a nickname spawned from a mashup of Charlotte’s airport code, CLT, and a childhood fight club named SALT—first caught viral attention with his 2019 single, “Tuff.” With the song soundtracking playful Tik Tok videos and charting high on Spotify Viral Charts, Shazam Top 200 and Rolling Stone Charts, the North Carolina native is quietly emerging from the internet underground to solid hip-hop spotlight.

Young Dolph Can’t Change His Womanizing Ways in “Cray Cray” Video

Go to Post

9.17.2020

Video: Young Dolph – “Cray Cray” (Directed by Young Dolph)

The Paper Route EMPIRE CEO Shares a Cinematic, Self-Directed New Video From His Billboard Chart-Topping Album Rich Slave

The Video:

Young Dolph’s music videos combine his undeniable rap bangers with elements of comedy and tributes to his favorite films and film directors. In his new video for “Cray Cray,“ a new video from his biggest-ever album Rich Slave, Dolph showcases his acting skills as he visits his various female friends across town. Produced by Bandplay, “Cray Cray” finds Dolph sharing boastful details about his twin vices of women and wealth: “Money blue, diamonds too, ain’t no rules, n**** (Uh)/I went swimmin’ and lost a Rolex in the pool, n**** (Uh)/Fell asleep on one b*tch and woke up with two, n***** (What?)/If you was livin’ like this, shit, what would you do, n*****?”

Directed by Young Dolph himself, the “Cray Cray” video pays tribute to Dolph’s favorite director John Singleton, particularly his 2001 film Baby Boy, and features a cameo appearance from That Girl Lay Lay (the youngest female rapper to ever sign a record deal), who finesses a band out of Dolph when she catches him with a woman he’s not supposed to see.

Last month, Dolph made waves with his new album Rich Slave, his most emotional, political album yet. The album explores Dolph’s rags to riches story, emphasizing his Memphis roots with Dirty South instrumentals and recorded phone conversations with a family friend, as he mixes his trademark flex-heavy witticisms with his thoughts on the responsibility that comes with mogul status. As Dolph flexes bar after bar about his earned wealth, the album title Rich Slave emphasizes the glass ceiling on the upward mobility of Black people; no amount of money allows you to escape racism as a Black person in this country. Featuring singles like the West Coast tribute “Death Row,“ the conversational “Blue Diamonds,” and the Megan Thee Stallion-featuring riders’ anthem “RNB,” Rich Slave peaked at #4 on the Billboard 200 and hit #1 on Billboard’s Independent Albums chart, selling over 65k units in its first week and generating over 44 million on-demand streams.

Praised by GQ and others for his topical “Sunshine” single (“Young Dolph Is Leading Rap Through the Pandemic” – GQ), Young Dolph recently earned a spot on Billboard’s list of Indie Power Players for his stewardship of his Paper Route EMPIRE label. The rapper recently released videos for Rich Slave highlights “What’s Da Bizness” (1.7 million views) and “Blue Diamonds“ (6.7 million views) and gave away his custom-wrapped 2018 Lamborghini Aventador to a lucky fan.

Watch “Cray Cray”: https://youtu.be/E42t-yK78gg

Buy/Stream Rich Slave: https://empire.ffm.to/richslave

Visit Young Dolph’s website to purchase the album and Young Dolph merch: http://store.youngdolph.com/

Please contact Michelle or Erin for more info.

Big Sean, Charlie Puth, Classical Harp, and More From TikTok

Go to Post

9.17.2020

TikTok Treats, Week Of September 14th

#YouHaveTo Check Out This Week’s Best Music Stories From The World of TikTok, Featuring Big Sean, Charlie Puth, and More

The News:

It’s tempting to think of the TikTok community as a monolith, but it’s often more interesting to think of the myriad subcultures nested within. The platform provides a home for creatives of all types, from musicians and makeup artists to choreographers and comedians, to express themselves in their own ways. Music connects these disparate groups, offering a common theme around which creators can compose their variations. Take a look below to see how music connected TikTok users in recent days:

Salt Lake City indie band Ritt Momney might have a silly name, but their cover of Corinne Bailey Rae’s 2006 hit “Put Your Records On” is doing serious business on TikTok. One of the top trending tracks of the week, “Put Your Records On” starts as a slow-and-dreamy ballad before switching on a dime to spritely-and-propulsive sparkle pop. The sudden change in the song makes “Put Your Records On” the perfect sound for a TikTok transition trend, and the TikTok community has responded. Originally starting on Makeup TikTok, where users would quickly transition from the very beginning to the very end of their makeover process, “Put Your Records On” can also provide the perfect vibes for oddly-satisfying ASMR or for increasing views by any means necessary.
In recent weeks, TikTok users have started several trends soundtracked by “Slowed and Reverbed” tracks, which transform popular tracks into odd, lurching shapes. Internet Money’s Top 40 hit “Lemonade” is the latest song to get this treatment, springing from a sound first used in late August by @joyy.li (560k video creations), which slows “Lemonade” to quarter speed in between “heys” during Don Toliver’s hook. The remixed “Lemonade” soundtracks failed attempts at the silent treatment, to Pixar movie reenactments, to (of course) transformation transitions. “Lemonade” is far from the only song to have slowed versions to trend on TikTok–versions of Ashnikko’s “Daisy” (160k video creations) and Cardi B & Megan Thee Stallion’s immortal “WAP” (130k video creations) have also made an impact.
Detroit’s very own Big Sean returned to TikTok just ahead of the release of his recent album Detroit 2. During the week leading up to and following its release, Sean posted 12 times, sharing clips of new music videos for songs like “Lithuania” and “Body Language,” reciting inspirational lyrics from “Guard Your Heart,” and enlisted @LA_Britney to choreograph a dance for “The Baddest.” Most recently, the 32-year-old rapper popped champagne to celebrate the success of Detroit 2, the third Billboard 200 number one album of his career.
With a following that exceed 7 million, Charlie Puth has evolved into one of TikTok’s favorite artists for his willingness to interact and musically collaborate with fans. In August, Puth posted a video of himself playing an effortlessly funky new song, saying in the caption, “I woke up and made this. Who should sing it with me ? Tell me.” TIkTok users have responded in force, sharing duets that showcase singing skills, rapping talent, and in the case of rising artist Olivia Knox, both. Even Oneya, the man behind @angryreactions, got in his feelings and delivered a standout verse. The “stressful” new song even inspired a rare three-user collab, featuring contributions from @ryanmackmusic and @justusraps
R&B singer-songwriter Vedo is best known for his behind-the-scenes contributions on songs by artists like Usher and Chris Brown. But thanks to TikTok, Vedo is finally having his moment in the sun. Vedo scored a trending single with “You Got It,” a motivational ode to fulfilling potential highlighted by smooth vocals and jazzy chords, racking up over 1 million video creations on the platform. The song started as a soundtrack for miraculous feats of hairstyling, but has since crossed over into the wider TikTok realm, inspiring videos from influencers like @njc.justin (who started a dance trend for the song), @thewalters2wins, @noahbeck, and more.
Hannah Stater, better known as @Hannah_Harpist, is one of TikTok’s favorite classical musicians, making her name with harp and piano covers of trending TikTok sounds, hits of the past, and her personal favorite classical pieces. Her cinematic and wistful cover of “A Moment Apart” by Odesza, uploaded under the original sound title “you have to stop supporting trump,” has inspired the inspirational #YouHaveTo trend, in which TikTok users implore their viewers to take control of their lives, to stop over-watering their plants, and to admit that, despite years of denial, they do have a favorite child. Drawing over 1.8 billion video views, the #YouHaveTo trend even reached Dr. Phil, who had very serious advice for his commenters. As the trend reached critical mass last week, TikTok user @sammydelucs made sure everyone knew that the trend started with Hannah and her immaculate instrument.

In a music landscape where it can be hard to cut through the noise, the TikTok community is the ultimate signal booster. Though TikTok success can come at a moment’s notice, the artists most likely to break through are the ones who actively engage with their audiences and with the broader TikTok community at large. Everyone from Billboard #1 artists to classically-trained harpists can strike a chord that resonates with users, who will respond with a like, a share, or a video of their own–as long as artists keep active and give the community a glimpse of their artistic selves, they’re on the right track.

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

For more info, please contact:
Michelle McDevitt, Andrea Higgins, Erin Treat, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Links:

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:
David Guetta, Sada Baby, and Rick James Are Having a Moment on TikTok
BTS Hits #1, Kendrick Plants Money Trees, and More From TikTok
Dua Lipa Levitates, J. Cole Soundtracks Glow-Ups and More TikTok Stories
TikTok: The “WAP” Dance Challenge, Folklore, La Roux, and More Provide Joy and Catharsis
Charlie Puth, Pop Smoke, and More Trending TikTok Stories
Artists Unite to Say #SaveTikTok
How TikTok Users Use the App to Boost Their Musical Careers
TikTok Doesn’t Just Mint New Hits…It Revives Old Ones
These International TikTok Artists and Hits Eliminate Language Barriers
Who’s Hot on TikTok? Jason DeRulo, Rod Wave, and More
TikTok Success = Chart Success and the Hot 100 Proves It
TikTok Users and Artists Celebrate #MyPride Through Music
TikTok Promotes a Vibrant Artistic Community with #BlackMusicMonth

END

09.15.2020
G59’s Germ Wakes, Bakes, and Hops in a Rolls in “Walked In” Video

Press Release

G59’s Germ Wakes, Bakes, and Hops in a Rolls in “Walked In” Video

Go to Post

9.15.2020

Video: Germ – “Walked In”

The ATL Rapper Shows Us How He Lives in the Latest Video from The Hijinx Tape

Critical Praise:

“For a time, Germ was your favorite SoundCloud rapper’s favorite SoundCloud rapper. Before established himself with solo releases, he was racking up hundreds of thousands of streams providing a jolt of off-the-wall energy on tracks by $UICIDEBOY$, Fat Nick, and Pouya. When he began to branch out on his own, with the mixtape Bad Shit (Bootleg) and the $UICIDEBOY$ collaboration DIRTYNASTY$UICIDE, he established himself as a raucous spark plug with a nasally flow and rhyme schemes that recalled a certain Academy Award-winning Memphis rap crew” – Complex

“The Haitian rapper is soaring to new heights with a debut album under his belt called Germ Has A Deathwish.” – Interview

“The latest signee to the $uicideboy$ label is an Atlanta skater-turned-rapper with a voice that’s as aggressive as it is gleeful. His new tape isn’t that serious, but his rapping is.” – Pitchfork

The Video:

Delivering his rhymes a piercing voice and a fiery intensity, Atlanta’s Germ is a natural born spitter. Walking us through an action-packed day in his life, Germ shares “Walked In,” his latest video. Produced by Budd Dwyer (aka Scrim from $uicideboy$), “Walked In” finds Germ weaving his way between single-note piano creeps and thumping 808s at lightning speed, as he artfully explains how he’s had the sauce since birth: “Ever since I could remember, I was yea tall, pushing babies over/Gucci baby stroller, Haiti baby poet, smooth talker since a toddler/Why bother f*cking with me, I was born already done with college/I’m a f*cking scholar and a f*cking doctor.” In the video, Germ wakes up, brushes his teeth, hops in his Rolls Royce with some G59 associates, and heads to a weed growing facility to have his pick of the region’s finest bud. “Walked In” follows Germ’s recent videos for “7 Hunna Horses” and “Cookies,” which boasts an official video and a thrilling animé visualizer (over 600k combined views).

“Walked In” is the opening track from The Hijinx Tape, Germ’s recently release project. Praised by Pitchfork for its gleeful and aggressive rhymes, album is an outrageously confident catalog of Germ’s favorite things, as he rhymes about his ounces of Cookies weed, his garage full of Dodge SRT Hellcats, and having more jewels than your local Zales. The Hijinx Tape is the ideal soundtrack for crashing a whip just to have an excuse to buy another one – in fact, the album artwork is a photo of Germ’s actual car crash in 2019. Featuring an appearance from G59’s Shakewell, The Hijinx Tape is available now via G59 Records.

Watch “Walked In”: https://www.youtube.com/watch?v=i4-2dt7rK2g

Buy/Stream The Hijinx Tape: https://germ.lnk.to/hijinx

The Hijinx Tape tracklist:

“Walked In” (Prod. by Budd Dwyer)
“6 God Freestyle” (Prod. by YAYGO)
“Cookies” (Prod. by Grove$ide)
“7 Hunna Horses” (Prod. by Kevin Rolly)
“Dolo” (Prod. by BeatsByAzura)
“We Outside” (Prod. by M4orty)
“Plead The 5th” (Prod. by Budd Dwyer)
“Runnin Thru Plastic” (Prod. by ProdByOra)
“Brand New Rollie” (Prod. by H3 & Ace Taylor)
“AR Pistols” (Prod. by Kevin Rolly)
“Hellcat” ft. Shakewell (Prod. by Budd Dwyer)
“Green Light” (Prod. by Rxland)

Please contact Michelle or Kerry for more info.

The Background:

Atlanta-native and G59 signee Germ dropped his debut album and first project with the label (helmed by his co-conspirators $uicideboy$) titled Germ Has A Deathwish in 2019. The 11-track LP proves to be his breakout; a versatile and progressive body of work showcasing the elevation of his rap career, from his early upbringing and Haitian roots to his days cutting his teeth as a skater on the streets of ATL. Germ recently supported $uicideboy$ on Grey Day Tour and proved he could infuse energy into crowds numbering into the thousands. Germ’s sophomore album The Hinjinx Tape is slated for a July 31st release date.

Links:

instagram | twitter | youtube | spotify | soundcloud

“Walked In”: http://germ.lnk.to/walkedin / https://www.youtube.com/watch?v=i4-2dt7rK2g

“Cookies”: https://youtu.be/ot4vbjDN3Ak

“7 Hunna Horses”: https://germ.lnk.to/7HunnaHPR

Germ Has A Death Wish: https://germ.lnk.to/germhasadeathwish

END

09.15.2020
4 Million Fans Tune In to Rolling Loud’s “Loud Stream”: Swae Lee, Ski Mask, and More Perform Live on Twitch

The Announcement:

Growing from a single-day festival in Miami to a respected global brand, Rolling Loud continues to be an innovator in the worlds of music and merch. Today, Rolling Loud reveals a new line of merch, inspired by “Loud Stream,” their first-ever virtual music festival, airing this weekend exclusively on Twitch. The new drop includes new Rolling Loud-branded t-shirt designs, as well as co-branded collections with “Loud Stream” headliners Swae Lee and Ski Mask The Slump God, and “Loud Stream” performer Pouya. Interested fans should act fast–the “Loud Stream” merchandise is only available this weekend.

Occurring September 12th-13th at 5PM ET on Rolling Loud’s Twitch channel, “Loud Stream” presents six hours of live performances on each day. “Loud Stream” is an entirely live event, with interactive chat elements and without pre-recorded sets. Like all Rolling Loud events, “Loud Stream” boasts a deep bench of exciting artists, including rising stars like Polo G, NLE Choppa, Lil Skies, Lil Keed, and StaySolidRocky, leading ladies like Kaash Paige, Tay Money, and Maliibu Miitch, and Rolling Loud regulars like Smokepurpp, Fat Nick, and more.

“Loud Stream” is the first of three virtual festivals Rolling Loud has planned as part of their new exclusive partnership with Twitch. In early September, the festival brand commenced daily live hip hop-driven programming on Twitch.tv/RollingLoud. So far, Rolling Loud’s Twitch programming welcomed notable guest such as Internet Money, JuJu Smith-Schuster, Jackboy, Tyla Yaweh, B.o.B., and others, and introduced regular programming like “The Rotation,” which racked up 132,000 live views on its initial episode.

Buy Rolling Loud Merch: shoprollingloud.com

Watch “Loud Stream” NOW at Twitch.tv/RollingLoud, starting 5PM ET and ending at 11PM ET.

Subscribe to Rolling Loud on Twitch and visit RollingLoud.com/Twitch to read about subscriber benefits.

Check today’s “Loud Stream” schedule below:

For more info, please contact Michelle, Kerry, or Kevin

Critical Praise:

“In four and a half years — beginning small in Miami, and now promoting Coachella-sized events around the country — Rolling Loud has established itself as a playground for the young…This time last year, many of the rappers now drawing crowds of several thousand were barely known.” – The New York Times

“Rolling Loud is the be-all of hip-hop festivals.” – Billboard

“The Rolling Loud New York experiment was a success—one which will likely earn it a return trip to the city in future years. Far from a traditional NYC rap experience, it was a two-day event that catered to the genre’s youngest fans, with an eye squarely focused on the future.” – Complex

“In only its fifth year with four major destinations and more in the pipeline overseas, athletes, celebrities and others are forking over as much as $20,000 for VIP packages. Of course, imitators are cropping up.” – Pollstar

The Background:

About Rolling Loud
Founded as a one-day festival in 2015 by Matt Zingler and Tariq Cherif, Rolling Loud has evolved into a global behemoth, with annual festivals in Miami, Los Angeles, New York, and the Bay Area. Postponed due to the COVID-19 pandemic, Rolling Loud Miami is scheduled for February 2021, and Rolling Loud Portugal, the brand’s first European festival, recently announced the lineup for next Summer. The company’s new Twitch partnership speaks to the strength of its brand, allowing Rolling Loud to maintain its vital cultural role during an impossibly difficult time for festivals and live music.

In October 2019, Rolling Loud hosted the first annual Rolling Loud New York, which boasted one of the brand’s most impressive lineups yet, and in December, it drew 65,000 fans per day to Banc of California Stadium for Rolling Loud Los Angeles.

Links:

official site | facebook | twitter | instagram

Buy Rolling Loud merch: shoprollingloud.com

Check out Rolling Loud on Twitch: Twitch.tv/RollingLoud

Check out RollingLoud.com for more information.

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09.15.2020

Rolling Loud Reveals New “Loud Stream” Merch, Available This Weekend Only

Press Release

Rolling Loud Reveals New “Loud Stream” Merch, Available This Weekend Only

Go to Post

9.12.20

Rolling Loud Unveils Limited Availability “Loud Stream” Merch, Including Collabs with Headliners Swae Lee and Ski Mask The Slump God

Rolling Loud’s Virtual “Loud Stream” Festival Airs Today and Sunday from 5-11pm ET, Exclusively On Twitch

Available For One Weekend Only, the New Merch Drop Includes New Rolling Loud Items, and Co-Branded T-Shirts & Crewneck Sweaters for Each Headliner

The Announcement:

Growing from a single-day festival in Miami to a respected global brand, Rolling Loud continues to be an innovator in the worlds of music and merch. Today, Rolling Loud reveals a new line of merch, inspired by “Loud Stream,” their first-ever virtual music festival, airing this weekend exclusively on Twitch. The new drop includes new Rolling Loud-branded t-shirt designs, as well as co-branded collections with “Loud Stream” headliners Swae Lee and Ski Mask The Slump God, and “Loud Stream” performer Pouya. Interested fans should act fast–the “Loud Stream” merchandise is only available this weekend.

Occurring September 12th-13th at 5PM ET on Rolling Loud’s Twitch channel, “Loud Stream” presents six hours of live performances on each day. “Loud Stream” is an entirely live event, with interactive chat elements and without pre-recorded sets. Like all Rolling Loud events, “Loud Stream” boasts a deep bench of exciting artists, including rising stars like Polo G, NLE Choppa, Lil Skies, Lil Keed, and StaySolidRocky, leading ladies like Kaash Paige, Tay Money, and Maliibu Miitch, and Rolling Loud regulars like Smokepurpp, Fat Nick, and more.

“Loud Stream” is the first of three virtual festivals Rolling Loud has planned as part of their new exclusive partnership with Twitch. In early September, the festival brand commenced daily live hip hop-driven programming on Twitch.tv/RollingLoud. So far, Rolling Loud’s Twitch programming welcomed notable guest such as Internet Money, JuJu Smith-Schuster, Jackboy, Tyla Yaweh, B.o.B., and others, and introduced regular programming like “The Rotation,” which racked up 132,000 live views on its initial episode.

Buy Rolling Loud Merch: shoprollingloud.com

Watch “Loud Stream” NOW at Twitch.tv/RollingLoud, starting 5PM ET and ending at 11PM ET.

Subscribe to Rolling Loud on Twitch and visit RollingLoud.com/Twitch to read about subscriber benefits.

Check today’s “Loud Stream” schedule below:

For more info, please contact Michelle, Kerry, or Kevin

Critical Praise:

“Rolling Loud is the be-all of hip-hop festivals.” – Billboard

“In only its fifth year with four major destinations and more in the pipeline overseas, athletes, celebrities and others are forking over as much as $20,000 for VIP packages. Of course, imitators are cropping up.” – Pollstar

The Background:

About Rolling Loud
Founded as a one-day festival in 2015 by Matt Zingler and Tariq Cherif, Rolling Loud has evolved into a global behemoth, with annual festivals in Miami, Los Angeles, New York, and the Bay Area. Postponed due to the COVID-19 pandemic, Rolling Loud Miami is scheduled for February 2021, and Rolling Loud Portugal, the brand’s first European festival, recently announced the lineup for next Summer. The company’s new Twitch partnership speaks to the strength of its brand, allowing Rolling Loud to maintain its vital cultural role during an impossibly difficult time for festivals and live music.

In October 2019, Rolling Loud hosted the first annual Rolling Loud New York, which boasted one of the brand’s most impressive lineups yet, and in December, it drew 65,000 fans per day to Banc of California Stadium for Rolling Loud Los Angeles.

The Announcement:

A rising cultural force in the world of hip-hop, Rolling Loud is renowned for their exquisite taste in music and merch. Coming through with their latest batch of unique merch, Rolling Loud officially reveals the Moto 20 Cut & Sew Collection for the aspiring rider in your life.

Created with 3m reflective elements, bold neon prints and technical fabrics, the Moto 20 collection features a classic motocross jersey-and-pants matching set, a crop top jersey, a flamed-up hoodie, and a half-zip windbreaker. Blurring the line between fashion and function, the new collection also offers moto-specific wear like goggles, gloves, and a full ski-mask–all delivered in characteristic Miami hues like neon green, minty blue, and touches of purple and fuchsia. Directed by Rolling Loud co-founder Matt Zingler and designed by Mark Braster (@brastxx) the collection is captured through the lens of Creative Director Smith Durogene and is available at shoprollingloud.com in limited quantities: 150 pieces, no restocks and no preorders.

“Rolling Loud has a lot of amazing Cut & Sew capsules dropping,” says Matt Zingler. “The quality is on point and the quantities will all be limited. I have always been into collecting vintage tees and accessories. The goal is to create time stamped capsules representing a Rolling Loud era so that in the future they will be a highly collectible vintage item. Don’t sleep, this will sell out!”

The Moto 20 Cut & Sew Collection arrives just in time for “Loud Stream,” a free-to-stream virtual festival airing this weekend exclusively on Twitch. Occurring September 12th-13th at 5PM ET on Rolling Loud’s Twitch channel, “Loud Stream” presents six hours of live performances on each day. Featuring performances by headliners Swae Lee and Ski Mask The Slump God, along with Polo G, NLE Choppa, Lil Keed, and many more, “Loud Stream” is an entirely live event, with interactive chat elements and without pre-recorded sets.

“Loud Stream” is the first of three virtual festivals Rolling Loud has planned as part of their new exclusive partnership with Twitch. Last week, the festival brand commenced daily live hip hop-driven programming on Twitch.tv/RollingLoud. Rolling Loud’s first week on Twitch brought guest appearances from Internet Money, JuJu Smith-Schuster, Jackboy, Tyla Yaweh, B.o.B., and others, and introduced regular programming like “The Rotation,” which received 132,000 live views on its initial episode.

Buy Moto 20 Cut & Sew Collection merch at shoprollingloud.com

Watch “Loud Stream” on Saturday September 12th and Sunday September 13th at Twitch.tv/RollingLoud, starting each day at 5PM ET and ending at 11PM ET.

Subscribe to Rolling Loud on Twitch and visit RollingLoud.com/Twitch to read about subscriber benefits.

Rolling Loud’s Moto 20 Cut & Sew Collection

For more info, please contact Michelle, Kerry, or Kevin

Critical Praise:

“Rolling Loud is the be-all of hip-hop festivals.” – Billboard

The Background:

About the Moto 20 Cut & Sew Capsule Collection:
The RL MOTO 20 Collection is inspired by the times, by the streets, an escape from the occasional doldrums of 2020. Where FMX meets the block you’ll find lifestyle pieces that blur the lines of fashion and function. An 8 piece cut and sew capsule the Moto 20 line features 3m reflective elements, bold neon prints and technical fabrics. Directed by RL Founder Matt Zingler and designed by Mark Braster (@brastxx) the collection is captured through the lens of Creative Director Smith Durogene and will be available at shoprollingloud.com Friday, September 11th in limited quantities, 150 pieces, no restocks and no preorders.

Links:

website | facebook | twitter | instagram

Buy Rolling Loud merch: shoprollingloud.com

Check out Rolling Loud on Twitch: Twitch.tv/RollingLoud

Check out RollingLoud.com for more information.

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09.15.2020

Rolling Loud Unveils New Merch Ahead of This Weekend’s “Loud Stream” on Twitch

Press Release

Rolling Loud Unveils New Merch Ahead of This Weekend’s “Loud Stream” on Twitch

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9.9.2020

Rolling Loud Introduces the Moto 20 Cut & Sew Capsule Collection, Complete with Jackets, Goggles, Gloves, and More

The New Merch Drops as Rolling Loud Prepares For “Loud Stream,” Their Twitch-Exclusive Livestream Festival Headlined by Swae Lee & Ski Mask The Slump God

Miami Meets Motocross in the Latest Limited Edition (150 Pieces with No Restocks) Merch Collection from Rap’s Biggest Festival Brand

The Announcement:

Buy Moto 20 Cut & Sew Collection merch at shoprollingloud.com

Watch “Loud Stream” on Saturday September 12th and Sunday September 13th at Twitch.tv/RollingLoud, starting each day at 5PM ET and ending at 11PM ET.

Subscribe to Rolling Loud on Twitch and visit RollingLoud.com/Twitch to read about subscriber benefits.

Rolling Loud’s Moto 20 Cut & Sew Collection

For more info, please contact Michelle, Kerry, or Kevin

Critical Praise:

“Rolling Loud is the be-all of hip-hop festivals.” – Billboard

The Background:

Links:

website | facebook | twitter | instagram

Buy Rolling Loud merch: shoprollingloud.com

Check out Rolling Loud on Twitch: Twitch.tv/RollingLoud

Check out RollingLoud.com for more information.

END

09.15.2020

wifisfuneral Pioneers a Strip Club/Car Wash Hybrid in “Back Ache” Video

Press Release

wifisfuneral Pioneers a Strip Club/Car Wash Hybrid in “Back Ache” Video

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9.10.2020

Video: wifisfuneral – “Back Ache”

The Alamo Records Signee Brings a Sensual PAIN? Highlight To Life in His Latest Video

Critical Praise:

XXL Freshman, Class of 2018

“[wifisfuneral] displays an impressive array of verbal acrobatics, showing off masterful breath control and a rapid fire flow.” – Pitchfork

“The young rapper has a wide range of skills, from agile raps and bass-heavy tracks to dark and moody slow-burners, and his unpredictability is part of his appeal” – Pigeons & Planes

The Video:

He’s known for his cerebral rhymes and dark subject matter, but sometimes wifisfuneral just likes to let loose and have a good time. Today, the South Florida native shares a humorous video for “Back Ache,” a sexually explicit banger. Produced by Rudy & Jimmy Duval, “Back Ache” is a downtempo trap come-on that finds an auto-tuned wifi switching up his flows, mixing in a cadence that pays tribute to Future’s 2015 song “Where Ya At.” In the video, directed by Chris Moreno, wifi stars in a news segment/infomercial for a local business establishment–namely, a hybrid car wash/strip club. The video alternates between wifi frolicking with scantily clad models and a family of three fighting over the television remote, the mother trying desperately to keep her son from witnessing the spectacle. “Back Ache” is the latest clip from PAIN?, wifi’s new album, following last week’s space-time-bending video for lo-fi pop gem “Lost In Time“ ft. Coi Leray.

Throwing himself into his new artistic direction, wifi turned heads with PAIN?, which hit streaming services last week. Giving his tight flows a tuneful lift, PAIN? is dramatically different from wifi’s previous albums, fully-integrating auto-tune assisted melodies into his cerebral songs. The album veers from romantic devotionals, to X-rated sex jams, to expressions of loneliness, as wifi’s voice expresses the deeply-felt emotion reflected in his lyrics. PAIN? is home to several well-received singles, including the Smoove’L-featuring “Ocean.” The 23-year-old rapper showcased album highlights with performance videos, including clips for ride-or-die lead single “End Of Story” and the chilled-out “All In.” Most recently, wifi shared an engaging performance video for album highlight “Guy Like Me.“ Praised by Stereogum, XXL, HotNewHipHop, Lyrical Lemonade, and more, wifi’s new music shows another side of the 2018 XXL Freshman, and heralds even brighter things to come. Featuring an additional appearance from Mariah Angeliq, PAIN? is available everywhere via Alamo Records.

Watch “Back Ache”: https://youtu.be/f7xcZY0WWNY

Buy/Stream PAIN?: http://smarturl.it/PainWifisfuneral

PAIN? tracklist:

Please contact Michelle or Kerry for more info.

The Background:

Links:

Bio, photos, music, and more for wifisfuneral can be found at www.audibletreats.com/wifisfuneral

“Back Ache”: https://youtu.be/f7xcZY0WWNY

PAIN?: http://smarturl.it/PainWifisfuneral

“Lost In Time” ft. Coi Leray: http://smarturl.it/LostInTimeWifi / https://www.youtube.com/watch?v=hW40drW8uMI

“All In” Performance: https://youtu.be/oLCRkK4RO68

“Ocean”: http://smarturl.it/OceanWifisfuneral

“End Of Story”: http://smarturl.it/EndOfStory / https://www.youtube.com/watch?v=P2imgkFvqU4

END

09.14.2020

David Guetta, Sada Baby, and Rick James Are Having a Moment on TikTok

Press Release

David Guetta, Sada Baby, and Rick James Are Having a Moment on TikTok

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9.10.2020

TikTok Treats, Week Of September 7th

David Guetta Shares a New Snippet, Sada Baby Brings a Whole Lotta Choppas, and More Interesting Music Stories From the World of TikTok

The News:

TikTok levels the playing field for artistic expression. Scrolling through the app’s “For You” page, you can find the latest viral dance trend, an unreleased song by a superstar artist, and the latest deep web meme–often they’ll appear back to back. Below, find a cross-section of music songs, trends, and memes that might pop up during a prolonged scroll:

Superstar DJ David Guetta is back on TikTok, offering a preview of his unreleased new song “Let’s Love” ft. Sia earlier this week. Offering TikTok users a preview of the emotional new anthem, Guetta made “Let’s Love” available as a sound, urging fans to use the #letslove hashtag to express the things that help them stay positive during difficult times. Videos tagged with #letslove have earned over 81 million video views in just two days, highlighting such bright spots as eating pizza at the beach, joyful dancing, and heartwarming moments with furry friends. As for Guetta himself, he feels most at peace when exercising in his home gym.

The culmination of years’ worth of organic growth, Detroit rapper Sada Baby has a TikTok hit on his hands. Built on a sample of “Whoomp (There It Is)” by The Tag Team, “Whole Lotta Choppas” gets a boost from Sada’s verbal dexterity and his ability to thread the needle between street rap and dance rap. TikTok users have gravitated to the song’s defiant chorus, taking Sada’s advice and doing their dance (expensive pants not required) and throwing hands at anyone who’d try to stop them. Spurred by a viral dance created by @ohbukster and by @tyler_legere‘s misanthropic memes, the song is #2 on Spotify’s US Viral 50 chart and is rapidly approaches 2 million video creations on TikTok. “Whole Lotta Choppas” has reached the ears of Tyga, Pittsburgh Steelers wide receiver JuJu Smith-Schuster, and many others.

Scoring viral hits is more of an art than a science, but few people have gotten the formula down like Ricky Desktop. The platform’s foremost expert on making banging beats out of unlikely sounds, the young producer’s music has soundtracked more than 6 million TikTok video creations since 2019. His flute-flavored “Dice Beat Pt. 1” (1.5 million creations) spurred a viral dance (created by @kamronagee) and took off on Mom TikTok, and his bass-boosted “Banjo Beat” (950k creations) is versatile enough to accompany vocalists from disparate genres like death metal, yodeling, and, somehow, both at once. His latest masterpiece is “Chicken Wing Beat,” which soundtracks over 2.8 million video creations, ranging from puppy videos to Colonial-era haircuts to psychedelic spin art.

The TikTok community can create an entire universe of memes with only the slightest inspiration. Ultra Music DJ and recording artist Hazel was the beneficiary of a bizarre trend when the community got ahold of “I Love Poland (Remix)” an energetic ode to Hazel’s home country. Spearheaded by users like @poland_is_everywhere, the expert photo editors of TikTok take user requests to transform any item of graphic design into Poland’s dichromatic flag. If you look hard enough, you can find the Polish flag in TikTok comments, assorted emojis, even other flags.

There are very few perfect songs, but those rare songs have a way of popping up again and again in the popular consciousness. One such song is’ “Super Freak,” the immaculate funk jam by Rick James. TikTok follows in the footsteps of MC Hammer, Dave Chappelle, and Little Miss Sunshine as the latest cultural force to resurrect “Super Freak.” With over 66k video creations, many coming in the past week, “Super Freak” is the soundtrack to their ironic thirst traps, and helps users imagine what TikTok would’ve been like in the 1980s.

TikTok is a platform where aspiring and amateur musicians thrive. Videos with the #ImAMusician hashtag have more than one billion views, collecting everything from Japanese indie pop, to country covers of emo pop, to music school kids goofing around to the tune of Britney Spears, to ukelele songs about dismantling unjust systems. Meanwhile, the hashtag #MusicSaves enlists TikTok’s music community to support Save The Music, an organization dedicated to supporting music education in schools across the country, by sharing their stories about how music education improved their lives or by offering a comedic take on common situations that music educators face.

Whether they’re advocating for a good cause or merely marveling at Poland’s ubiquity, TikTok users benefit from the platform’s focus on meaningful interaction. The app’s most successful users maintain a give-and-take relationship with their fans, responding to their comments or using the duet feature to reward engagement. It’s these interactive moments that people take with them, and for artists, it’s what can turn a curious listener into a new fan.

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

For more info, please contact:
Michelle McDevitt, Andrea Higgins, Erin Treat, Audible Treats
Leah Linder, TikTokArtist Name Background:

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Links:

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:
BTS Hits #1, Kendrick Plants Money Trees, and More From TikTok
Dua Lipa Levitates, J. Cole Soundtracks Glow-Ups and More TikTok Stories
TikTok: The “WAP” Dance Challenge, Folklore, La Roux, and More Provide Joy and Catharsis
Charlie Puth, Pop Smoke, and More Trending TikTok Stories
Artists Unite to Say #SaveTikTok
How TikTok Users Use the App to Boost Their Musical Careers
TikTok Doesn’t Just Mint New Hits…It Revives Old Ones
These International TikTok Artists and Hits Eliminate Language Barriers
Who’s Hot on TikTok? Jason DeRulo, Rod Wave, and More
TikTok Success = Chart Success and the Hot 100 Proves It
TikTok Users and Artists Celebrate #MyPride Through Music
TikTok Promotes a Vibrant Artistic Community with #BlackMusicMonth

END

09.14.2020

Baja Beach Fest 2021 Announces Second Weekend, Occurring August 20th-22nd

Press Release

Baja Beach Fest 2021 Announces Second Weekend, Occurring August 20th-22nd

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9.9.2020

Baja Beach Fest 2021 Announces Second Weekend Occurring 8/20-8/22/2021

The Fast-Growing Event Adds More Dates After Becoming the First Festival To Sell Out During the Pandemic

Headlined by Anuel AA, J Balvin, and Ozuna, The Continent’s Premier Showcase for Reggaeton and Latin Music Prepares for Its Most Exciting Year Yet

Baja Beach Fest co-founders Aaron Ampudia (left) and Chris Den Uijl (Credit: Baja Beach Fest/Koury Angelo)

Critical Praise:

Best New Festival in North America – USA Today’s 10 Best Reader’s Choice 2019

Featured article: Baja Beach Fest Founders Aaron Ampudia And Chris Den Uijl Discuss Their Reggaeton Festival’s Cross-Border Business – Pollstar

“Only on its second consecutive year, the fest, nestled on the glistening beach of Rosarito, Mexico, has managed to become a player on the global festival scene” – Billboard

“Baja Beach Fest Was a Game-Changing Showcase of Latinx Excellence” – Vice

“If you’ve heard anything about Baja Beach Fest — the reggaeton and Latin hip-hop festival coming to Rosarito, Mexico’s historic Papas & Beer this weekend — you know this: It’s a party. Like a big, wild, sprawling, bucket-list rager. And while other festivals seek to widen their reach by bringing in digital artists, broadening the genres they focus on, or adding in a health component, Baja Beach Fest is staying true to its identity.” – UPROXX

“…the sold-out show is already a success: Ozuna and Bad Bunny are among the two-dozen acts scheduled to perform Friday and Saturday in this coastal resort town about 30 minutes south of the border.” – LA Times

Editor’s Choice: Things To Do In August – Delta Sky Magazine

The Announcement:

Bringing beach vibes and the best in Latin Music and Reggaeton, Baja Beach Fest is quickly becoming one of the country’s most vital live events. Responding to immense demand after a quick sell out of the original dates, Baja Beach Fest announces that the 2021 edition of the festival will add a second weekend. Occurring August 20-22, 2021, the new weekend signals a major expansion for the festival, which started as a single-day event in 2018, before expanding to two days in 2019 and three days in the postponed 2020 edition.

With a star-studded lineup headlined by the likes of Anuel AA, J Balvin, and Ozuna, Baja Beach Fest 2021 sold all tickets for its first weekend in less than one month. The success of the festival signals an eagerness for the return of live music, and demonstrates the passion and purchasing power of Latin Music fans. Though the lineup is a major draw, BBF sets itself apart with its unique vibe, offering a hyper-social beachside experience that virtual festivals can’t hope to replicate.

Returning to Rosarito Beach, MX on August 13th-15th, 2021, and occurring again the following week, the festival complements its A-list headliners with performances from Karol G, Sech, Farruko, Becky G, Kali Uchis, Dalex, Jhay Cortez, Guaynaa, El Alfa, Lunay, DJ Luian, Justin Quiles, Myke Towers, Sky Rompiendo, and many more.

Tickets for BBF 2021 Weekend 2 are available from bajabeachfest.com on September 22nd @ 12pm PT.

Follow @bajabeachfest on socials for more announcements about the forthcoming festival.

Buy tickets for Baja Beach Fest 2021 on September 15th @ TIME: bajabeachfest.com

Check out the exclusive Pollstar feature: https://www.pollstar.com/article/baja-beach-fest-announces-second-weekend-for-2021-exclusive-146404

Watch the Baja Beach Fest 2019 Aftermovie: https://www.youtube.com/watch?v=QRrF9yKgh6g

Please contact Michelle or Erin for more info.

The Background:

Founded by Chris Den Uijl and Aaron Ampudia in 2018, Baja Beach Fest is well on its way to becoming an institution in Rosarito and the music industry at large. With headliners like Ozuna, Bad Bunny, and J Balvin, BBF 2019 earned rave reviews from the likes of Billboard, Pollstar, Vice, L.A. Times, and more for its outstanding music, diverse and enthusiastic crowd, and positive vibes. The festival was voted the “Best New Festival in North America” by readers of USA Today.

Links:

instagram | facebook | twitter

Buy tickets for Baja Beach Fest 2021 (available 9/22 @ 12pm PT): https://www.bajabeachfest.com/

Watch the Baja Beach Fest 2019 Aftermovie: https://www.youtube.com/watch?v=QRrF9yKgh6g

END

09.09.2020

Rolling Loud Recruits Swae Lee, Ski Mask, and More for “Loud Stream” Virtual Festival on Twitch

Press Release

Rolling Loud Recruits Swae Lee, Ski Mask, and More for “Loud Stream” Virtual Festival on Twitch

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9.9.2020

Rolling Loud Announces Lineup For 9/12-9/13 “Loud Stream” Virtual Festival, Exclusively on Twitch

Hip-Hop’s Premier Festival Brand Recruits Swae Lee, Ski Mask The Slump God, Polo G, and More to Perform Live For The First Time in Months

Rolling Loud’s First Of Three Livestream Festivals Planned For Fall 2020 is Part of the Brand’s New Partnership With Twitch, Which Also Includes Hip Hop-Driven Daily Live Programming

The Announcement:

Growing from a single-day festival in Miami to a world-renowned multimedia brand, Rolling Loud plays a vital role in rap culture. Preparing for their first-ever virtual festival, Rolling Loud announces the lineup for “Loud Stream,” airing this weekend exclusively on Twitch. Complete with state-of-the-art production value, the free-to-stream virtual event brings the Rolling Loud experience to your living room–you won’t even have to leave your home to open up the pit. Occurring September 12th-13th at 5PM ET on September 12th-13th on Rolling Loud’s Twitch channel, “Loud Stream” presents six hours of live performances on each day, complete with the live chat and interactive elements that allow fans to play a pivotal role in the action. The sets performed during “Loud Stream” will be entirely live, with no pre-recorded performances.

Like all Rolling Loud events, “Loud Stream” boasts a star-studded lineup, including headliners like Swae Lee and Ski Mask The Slump God, rising stars like Polo G, NLE Choppa, Lil Skies, Lil Keed, and StaySolidRocky, leading ladies like Kaash Paige, Tay Money, and Maliibu Miitch, and Rolling Loud regulars like Smokepurpp, Pouya, Fat Nick, and more. Loud Stream is the first of three Twitch virtual festivals Rolling Loud has planned for the coming months.

Last week, Rolling Loud announced its partnership with Twitch and commenced daily live programming on Twitch.tv/RollingLoud, featuring content that intersects hip-hop with other cultural pillars like fashion, food, art, and gaming. Rolling Loud’s first week on Twitch brought guest appearances from Internet Money, JuJu Smith-Schuster, Jackboy, Tyla Yaweh, B.o.B., and more, and introduced regular programming like “The Rotation,” which received 132,000 live views on its initial episode.

Founded as a one-day festival in 2015 by Matt Zingler and Tariq Cherif, Rolling Loud has evolved into a global behemoth, with annual festivals in Miami, Los Angeles, New York, and the Bay Area. Postponed due to the COVID-19 pandemic, Rolling Loud Miami is scheduled for February 2021, and Rolling Loud Portugal, the brand’s first European festival, recently announced the lineup for next Summer. The company’s new Twitch partnership speaks to the strength of its brand, allowing Rolling Loud to maintain its vital cultural role during an impossibly difficult time for festivals and live music.

Watch “Loud Stream” on Saturday September 12th and Sunday September 13th at Twitch.tv/RollingLoud, starting each day at 5PM ET and ending at 11PM ET.

Subscribe to Rolling Loud on Twitch and visit RollingLoud.com/Twitch to read about subscriber benefits.

See below for Rolling Loud TV’s full schedule of live programming:

Mondays:
LOUD GAMING – 8PM ET / 5PM PT: The Rolling Loud team plays today’s biggest games and catching a vibe with rapper, athlete and gamer friends.

Tuesdays:
THE ROTATION – 8PM ET / 5PM PT: The Rolling Loud team tackles today’s hottest topics in music and Hip Hop culture.

Wednesdays:
LIVE FROM THE STUDIO 9PM ET / 6PM PT: Take a peek into the creative process of South Florida producer, Nuri, and friends, inside the Rolling Loud Studio in Miami, FL.

Thursdays:
THE LEAK – 11PM ET / 8PM PT: Watch the Rolling Loud team leak and discuss upcoming music with rappers an hour before the music releases online.

Fridays:
GOT BARS? – 6PM ET / 3PM PT: Aspiring rappers compete for the chance to perform at Rolling Loud, the world’s largest Hip Hop festival.

Critical Praise:

“Rolling Loud is the be-all of hip-hop festivals.” – Billboard

For more info, please contact:
Rolling Loud: Michelle, Kerry, or Kevin
Twitch: Samantha

The Background:

Links:

website | facebook | twitter | instagram

Check out Rolling Loud on Twitch: Twitch.tv/RollingLoud

Check out RollingLoud.com for more information.

END

09.08.2020

Rolling Loud Portugal Adds Cardi B & Stormzy to Headline Additional Two Days Following Initial Sellout

Press Release

Rolling Loud Portugal Adds Cardi B & Stormzy to Headline Additional Two Days Following Initial Sellout

Go to Post

09.08.2020

Rolling Loud Portugal Adds Two Additional Days (July 9th-10th) After Initial 3-days Sell Out

Headliners Cardi B and Stormzy Announced, Plus Dozens of Names for the Expanded Festival

Occuring July 6th-10th 2021, Rap’s Biggest Festival Brand Expands Its First European Festival, With Tickets for July 9th-10th and Limited “Rolling Loud Experience” 5-Day Tickets On Sale This Week

Critical Praise:

“Rolling Loud is the be-all of hip-hop festivals.” – Billboard

The Announcement:

After selling out shows on both U.S. coasts, Rolling Loud is ready to take this party global. With over 55,000 fans daily turning up in a big way next summer, Rolling Loud Portugal is now ready to up the ante even more, with news of a brand new two-day festival experience joining the sold-out celebrations and coming together for a total of five days of non-stop hip-hop on The Algarve next summer.

Taking place between July 9th-10th, 2021, Rolling Loud Portugal’s additional two days of programming bring even more of rap’s most exciting names to the European Atlantic Coast, announcing a stacked bill featuring the likes of global superstar Cardi B, modern icon Stormzy, Boy Better Know, 2 Chainz, Lil Uzi Vert, YG, Rick Ross, Joey Bada$$, Lil Baby, Kevin Gates, Nines, Amine, Headie One, Ski Mask The Slump God, Lil Pump, Rich The Kid, Nelly, Waka Flocka Flame, Cordae, Dave East, SL, Action Bronson, Fetty Wap, IAMDDB, Ms Banks, Flo Milli, Yxng Bane and many more. With an enviable location in a beachside paradise, Rolling Loud Portugal promises to be unlike any experience the world’s premier rap festival brand has hosted to date.

For Rolling Loud Portugal festival-goers who have already grabbed their tickets for the three-day festival between July 6th-8th 2021, a limited number of full five-day “Rolling Loud Experience” tickets are available now, with fans encouraged to keep an eye on their email inboxes for full upgrade details to extend their huge summer party before anyone else.

Pre-sale tickets for Rolling Loud Portugal (July 9th-10th, 2021) are on sale from 9am BST on Thursday September 10th, with General Sale tickets then available from 9am BST on Friday September 11th. Those looking to gain first access to tickets are encouraged to sign-up today via Rolling Loud Portugal’s official website. With full five-day, two-day and day tickets on sale – there’s no excuse to miss out on Rolling Loud’s European debut next summer.
https://www.rollingloudportugal.com/

This add-on festival programming cements Rolling Loud Portugal as the undeniable heavyweight of the 2021 European festival summer. Across its starting three days, the likes of A$AP Rocky, Future, and Wiz Khalifa are set to lead the charge with further unmissable moments already set from hitmakers such as DaBaby, Lil Baby, Gucci Mane, AJ Tracey, D-Block Europe, Unknown T, YoungBoy Never Broke Again, Gunna and M Huncho as well as rising stars like Lil Tecca, Lil Tjay, Polo G, NLE Choppa, Lil Mosey, Rico Nasty, and Key Glock.

Combine the massive headliners with the picturesque location and Rolling Loud’s trendsetting taste, and you have the ingredients for the biggest and brightest hip-hop celebration that Europe has ever seen.

Founded in 2015 as a single-day festival in Miami by Matt Zingler and Tariq Cherif, Rolling Loud has become a leading cultural voice – serving up sold out festival weekends across the US. With editions in Miami, Sydney, Los Angeles, Oakland, and New York City, Rolling Loud has become an integral part of festival culture and set the bar high for those to follow. Widely known for attracting crowds in the tens of thousands, the 2019 L.A and New York editions held 50,000 – 60,000 fans per day. A must for all fans looking to catch their favorites and more, and with more names and surprises still to be announced, Rolling Loud Portugal promises to be an unforgettable first entry into the European market.

Presale access for Rolling Loud Portugal 2021 (9th-10th July 2021) will be available starting 9am BST (British Summer Time) on Thursday September 10th

General release tickets for Rolling Loud Portugal 2021 (9th-10th July 2021) will be available starting 9am BST (British Summer Time) on Friday September 11th

For full information and sign-up access, head to
https://www.rollingloudportugal.com

Please contact Michelle, Kerry, or Kevin for more info.

The Background:

Rolling Loud Portugal 2021 taking place between July 6th-8th 2021 is now sold out, with limited 5-day Rolling Loud Experience tickets being made available to current ticket-holders first

The additional Rolling Loud Portugal 2021 program takes place between July 9th-10th 2021, with a separate ticket needed in order to access the site during these days

Presale access for Rolling Loud Portugal 2021 (9th-10th July 2021) will be available from 9am BST (British Summer Time) on Thursday September 10th

General release tickets for Rolling Loud Portugal 2021 (9th-10th July 2021) will be available from 9am BST (British Summer Time) on Friday September 11th

For full information and sign-up access, head to
https://www.rollingloudportugal.com

About Rolling Loud

Founded in 2015 by Matt Zingler and Tariq Cherif as a one-day festival in Miami, Rolling Loud evolved into a global behemoth, with massive festivals on both American coasts and international events in Europe and Australia. In October 2019, Rolling Loud hosted the first annual Rolling Loud New York, which boasted one of the brand’s most impressive lineups yet, and in December, it drew 65,000 fans per day to Banc of California Stadium for Rolling Loud Los Angeles.

Links:

website | facebook | twitter | instagram

For full information and sign-up access, head to
https://www.rollingloudportugal.com

Check out Rolling Loud on Twitch: twitch.tv/rollingloud

END

09.08.2020

Big Havi Shares Personal Problems 2 Project, Ft. Lil Keed, OMB Peezy, and More

Press Release

Big Havi Shares Personal Problems 2 Project, Ft. Lil Keed, OMB Peezy, and More

Go to Post

9.4.2020

Project: Big Havi – Personal Problems 2

The ATL Rapper Plumbs The Depths of His Soul in His Latest Project, Featuring Lil Keed, OMB Peezy, and More

Critical Praise:

“In a very unforgiving and fast moving musical context, Havi proves he can go toe to toe with the best of his rap contemporaries and likely stick around too.” – EARMILK

“BIG HAVI IS UP NEXT OUT OF EAST ATLANTA” – FLAUNT

“Big Havi’s authenticity is helping him garner a reputation as one of Hip Hop’s most promising emerging voices” – REVOLT

“The ‘9 Times Out Of 10’ rapper is poised to be Atlanta’s next star.” – ELEVATOR

“Big Havi’s got a way of latching onto the beat and making any track an earworm” – HipHopSince1987

The Project:

A rising star in his hometown of Atlanta, Big Havi’s music provides an ideal mix of addictive hooks, athletic rhymes, and heartfelt emotion. Further refining his “pain music” aesthetic, Havi shares Personal Problems 2, his third project of the year. The sequel to Havi’s early 2020 project Personal Problems, the new project is a refinement of Havi’s approach, combining heartfelt lyrics with an innate songwriting ability. The project reveals a more confident and brash young artist, one who’s still haunted by his traumatic past but motivated by the drive to provide for his family.

Highlights from the project include “Fake A Smile,” which explores how money and fame can’t buy happiness, and “Don’t Approach Me,” a fiery step-off anthem with an appearance from kindred spirit OMB Peezy. Featuring additional appearances from Havi’s fellow ATL young guns Lil Keed, who appears on recent single “Vibez’N,” Slimelife Shawty, Seddy Hendrix, and D’Rick, Personal Problems 2 is available everywhere via Commission Records.

Bursting onto the scene earlier this year with his innate melodicism and deeply felt pain, Havi is in the midst of a busy 2020. PP2 is Havi’s third body of work of the year. In February, Havi shared the expressive and infectious Personal Problems, which hosted the hit single “9 Times Out Of 10.” With over 27 million total streams, more than 8 million YouTube views, and a feature from Lil Baby, “9 Times Out Of 10” reached #34 on the nationwide urban radio airplay chart.

Later in the year, as protests demonstrating against police brutality rose up across the country, Havi shared No Pen No Pad Just Pain, a raw and emotional EP. Videos from the project, including the Qasquiat-directed “Blood N My Eyes“ (116k views), found Havi showing support for the Black Lives Movement in his city. Earlier this month, Havi shared the video for “Testimony,” which paid tribute to his grandparents and saluted them for working hard to provide Havi with a bigger life.

Watch out for the “Vibez’N” video featuring Lil Keed, dropping via WorldstarHipHop over the weekend.

Buy/Stream Personal Problems 2: https://ffm.bio/bighavi

Personal Problems 2 tracklist:

1. Tricks Up My Sleeve
2. Vibez’N (ft. Lil Keed)
3. Run Up A Check
4. Don’t Approach Me (ft. OMB Peezy)
5. When A Real N**** Cry (ft. Seddy Hendrix)
6. Best Friends (ft. D’Rick)
7. So Many Emotions
8. Put A Hand Up
9. Streets Aint Safe (ft. Slimelife Shawty)
10. Do The Same 4 Me
11. Fake A Smile

Please contact Michelle or Kevin for more info.

The Background:

The young rapper combines tuneful rhymes and an effortless flow about personal hardships and future aspirations. His relatable lyrics are what set him apart as a rising new star in an always crowded Atlanta rap scene. After a major label bidding war, Big Havi decided to take the indie route, signing with independent powerhouse Commission Records (MadeinTYO, Lil Dicky, Derez De’shon, Casey Veggies, IDK). On the heels of his hot new single “9 Times Out Of 10” continues to rise up urban radio charts, Havi shared his debut project Personal Problems on February 7th. Big Havi recently opened for Lil Tjay on the “True 2 Myself Tour.”

Links:

instagram | youtube | twitter | Spotify

Personal Problems 2: https://ffm.bio/bighavi

“Vibez’N” ft. Lil Keed: https://ffm.to/bhvibezn

“Testimony”: https://www.youtube.com/watch?v=WbFhnrtKmUo

“Blood N My Eyes”: https://youtu.be/6qWxdGFM-fI

“Personal Problems” ft. Derez De’Shon: https://www.youtube.com/watch?v=fz9Yq6FNBrk

No Pen No Pad Just Pain: https://cmsn.ffm.to/npnpjp

“Dope Sh*t”: https://cmsn.ffm.to/dopeshit

“Narcotix”: https://www.youtube.com/watch?v=Rerh-jWYSxU

Personal Problems: https://cmsn.ffm.to/personalproblems

“9 Times Out Of 10” ft. Lil Baby: https://ffm.to/9timesoutof10

END

09.08.2020

wifisfuneral Shares Performance Video for PAIN? Highlight “Guy Like Me”

Press Release

wifisfuneral Shares Performance Video for PAIN? Highlight “Guy Like Me”

Go to Post

9.4.20

Video: wifisfuneral – “Guy Like Me”

The South Florida Rapper Performs a Highlight Track From His New Album PAIN?, Out Now via Alamo Records

Critical Praise:

XXL Freshman, Class of 2018

“[wifisfuneral] displays an impressive array of verbal acrobatics, showing off masterful breath control and a rapid fire flow.” – Pitchfork

“The young rapper has a wide range of skills, from agile raps and bass-heavy tracks to dark and moody slow-burners, and his unpredictability is part of his appeal” – Pigeons & Planes

The Video:

Switching to a melodic new style, wifisfuneral’s new music proves his artistic versatility. Bringing to life a highlight from his recent PAIN? album, the rapper shares “Guy Like Me,” a new performance video. Produced by Jimmy Duval & Katapullt, who layer heavy 808s over an engaging R&B-style chord progression and bass line, “Guy Like Me” finds wifi emoting in auto-tune as he searches for a new bae: “And I need a ride or die by my side to take fatal shots/And God, take this pain off of my eyes ’cause I done prayed a lot.” The new performance video is an engaging look inside wifi’s artistic process, and follows recent clips for lead single “End Of Story” and the chilled-out “All In.”

Giving his tight flows a tuneful lift, PAIN? is dramatically different from wifi’s previous albums, fully-integrating auto-tune assisted melodies into his cerebral songs. The album veers from romantic devotionals, to X-rated sex jams, to expressions of loneliness, as wifi’s voice expresses the deeply-felt emotion reflected in his lyrics. PAIN? is home to several well-received singles, including the Smoove’L-featuring “Ocean” and the lo-fi pop gem “Lost In Time“ ft. Coi Leray, which earned praise from Stereogum and others. Featuring an additional appearance from Mariah Angeliq, PAIN? is available everywhere via Alamo Records.

Watch “Guy Like Me” performance video: https://www.youtube.com/watch?v=B_QByEDPUCk

Buy/Stream PAIN?: http://smarturl.it/PainWifisfuneral

PAIN? tracklist:
1. Lost In Time ft. Coi Leray
2. End of Story
3. What It Is?
4. Guy Like Me
5. Hills
6. Backache
7. Take Me Away
8. Motion
9. Front 2 Back Side 2 Side
10. Ocean ft. Smoove’L
11. All In
12. Day Switch
13. Screw Up
14. End of Story (Pt. 2) ft. Mariah Angeliq

Please contact Michelle or Kerry for more info.

The Background:

Links:

Bio, photos, music, and more for wifisfuneral can be found at www.audibletreats.com/wifisfuneral

“Guy Like Me”: https://www.youtube.com/watch?v=B_QByEDPUCk

PAIN?: http://smarturl.it/PainWifisfuneral

“Lost In Time” ft. Coi Leray: http://smarturl.it/LostInTimeWifi / https://www.youtube.com/watch?v=hW40drW8uMI

“Back Ache”: http://smarturl.it/BackAcheWifisfuneral

“All In” Performance: https://youtu.be/oLCRkK4RO68

“Ocean”: http://smarturl.it/OceanWifisfuneral

“End Of Story”: http://smarturl.it/EndOfStory / https://www.youtube.com/watch?v=P2imgkFvqU4

“idk”: https://soundcloud.com/wifisfuneral/idk-prod-cris-dinero

“All Bones”: https://youtu.be/IHa63es_PyI

“It’s a Bird! It’s a Plane!” ft. Ratchet Roach: https://www.youtube.com/watch?v=Z2I02ZG3iqQ

“What You Made Me”: https://www.youtube.com/watch?v=1hEn4ZT6QXU

EV3RYTHING SUCKS EP: http://smarturl.it/ev3rythingsucks

“Split”: https://youtu.be/XGiDoQOKtSg

“Peace Sign” ft. YBN Nahmir: http://smarturl.it/wifipeacesign

Ethernet 2: https://smarturl.it/ethernet2

“Alone As A Facetat”: https://youtu.be/9t2a0gp5g5E

“run?”: http://smarturl.it/run

Conn3ct3d: https://soundcloud.com/wifisfuneral/sets/conn3ct3d

Ethernet : Soundcloud | Spotify | iTunes

END

09.08.2020

BTS Hits #1, Kendrick Plants Money Trees, and More From TikTok

Press Release

BTS Hits #1, Kendrick Plants Money Trees, and More From TikTok

Go to Post

09.2.20

TikTok Treats, Week Of August 31st

BTS Hits Number One, Kendrick Lamar Returns With an Oldie, Soulja Boy Cranks Another Trend, and More Interesting Music Stories From the World of TikTok

The News:

Each week in the fast-moving world of TikTok digs up new trends to attempt, new faces to know, and new sounds that won’t leave your head. As a chaotic summer winds down, TikTok provides an oasis of joy, buoyed by the endless creativity of the app’s community. Below, take a look at the established and up-and-coming artists making noise on the platform.

Inspiring a slavishly devoted social media following that crosses all platforms, it’s no surprise that BTS is one of the biggest musical acts on TikTok. The group treats their 18 million followers to behind-the-scenes clips that preview new performances and show off the group’s personalities. The septet resurfaced on TikTok in late August to promote their new song “Dynamite,” their first single sung fully in English, and they quickly spurred a flurry of activity. Two behind-the-scenes videos of “Dynamite” rehearsals earned more than 130 million views combined in just two weeks, the song inspired more than 500k video creations, and the new hashtag “#Dance_Dynamite” has over 200 million video views. Most recently, BTS rapper J-Hope celebrated the song’s ascent to #1 on the Billboard Hot 100, thanking the TikTok branch of the BTS Army for their service.
Kendrick Lamar might be conspicuously absent from the music scene in 2020, but he’s thriving on TikTok. The community has re-discovered Kendrick’s “Money Trees,” a beloved album cut from his 2012 debut good kid m.A.A.d. city. With over 1 million video creations, many of which came in the past two weeks, “Money Trees” got a boost from TikTok user @king.science, who brought the song’s bridge (and the associated vocal from Anna Wise) to life with an atmospheric animation. With a viral dance challenge and a glow-up challenge making waves on the platform, the TikTok community is sending a clear message to Kendrick–we’re ready for new music.
Country superstar Luke Combs shared a snippet of his new song “Forever After All” on his TikTok account, and even though it hasn’t yet been shared in full, his fans are already calling it one of his best yet. The song has over 13K video creations in just 5 days, with even the most stone-faced country music lovers tearing up at the romantic message. The song soundtracks users’ most romantic dreams and moments, including a pandemic proposal, midnight dances in a new home, and unexpected dad-dog friendships. “Forever After All” doesn’t officially come out until October, but TikTok and its community are set to propel it to a massive debut.
In 2007, Soulja Boy became one of the first rappers to score a major hit with a viral dance, inspiring a chart-topping phenomenon with “Crank Dat (Soulja Boy)” and its accompanying routine. Thirteen years later, Soulja Boy is inspiring viral trends once again, this time set to his motor-mouthed 2014 trap track “Pow.” The new “Pow” trend is a front-facing camera transition trend, the rapper’s percussive “pows” providing an opportunity to transition between “faces I can’t stop making,” pet poses, or even “kiss marry kill.” The sound has generated over 140k video creations, with over 100k in the past week.
The hottest TikTok song of the moment? It’s “Let’s Link,” an elastic-voiced come-on by charismatic rising rapper and San Bernardino native WhoHeem. Racking up over 270 million video views on over 250k video creations in the past week, “Let’s Link” gives TikTok users the opportunity to tell their crushes how they really feel, whether or not said crush is already in a relationship. The song recently reached the ears of viral sensation ppcocaine, who floated the possibility of remixing the song on a recent TIkTok (8 million views). WhoHeem’s TikTok success quickly translated to IRL numbers: “Let’s Link” has more than 2 million Spotify streams since its August 20th release.
Rising R&B singer Ayzha Nyree is an expert on using TikTok to boost her following. When the singer’s recent remix of Chris Brown’s “No Guidance” started to become a viral sound on TikTok, thanks to a dance craze created by @mayakaylaaa, Ayzha went on a charm offensive on her profile, plugging the song every chance she got, including recording a Duet with @mayakaylaaa. The upstate New York native took her followers with her on her journey to viral stardom, using TikTok’s green screen feature to celebrate when “No Guidance” (Remix) reached 1 million plays on SoundCloud, and crying tears of joy when it reached 5 million views on YouTube. Last week, Ayzha reached new milestones, notching her 1 millionth follower on TikTok as “No Guidance” (Remix) reached the Billboard charts…without an official release! Though the “No Guidance (Remix)” isn’t on streaming services, Ayzha’s engagement around the song has driven streams on her other songs, including her new single “Holy Class,” which has over 325k streams on Spotify.
TikTok’s presence was felt at last weekend’s MTV VMAs, as TikTok favorites like BTS, Megan Thee Stallion, Doja Cat, and The Weeknd took home major awards for songs that blew up on TikTok. Read more about TikTok’s VMA success at the TikTok newsroom.

The diverse array of artists and songs that take off on TikTok might feel random, but the most enduring TikTok trends are usually not hard to explain–A superstar artist motivates their legion of fans to start a trend, or an up-and-coming artists puts in the legwork to create a viral hit. Whether TikTok creators respond to a lyrical hook, a song’s sonic element, or a combination of both, TikTok hits are distinct enough to inspire a communal mood, but malleable enough to allow for authentic self-expression. The songs above, like the most enduring TikTok hits and trends, expertly thread that needle.

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

For more info, please contact:
Michelle McDevitt, Andrea Higgins, Erin Treat, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Links:

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:
Dua Lipa Levitates, J. Cole Soundtracks Glow-Ups and More TikTok Stories
TikTok: The “WAP” Dance Challenge, Folklore, La Roux, and More Provide Joy and Catharsis
Charlie Puth, Pop Smoke, and More Trending TikTok Stories
Artists Unite to Say #SaveTikTok
How TikTok Users Use the App to Boost Their Musical Careers
TikTok Doesn’t Just Mint New Hits…It Revives Old Ones
These International TikTok Artists and Hits Eliminate Language Barriers
Who’s Hot on TikTok? Jason DeRulo, Rod Wave, and More
TikTok Success = Chart Success and the Hot 100 Proves It
TikTok Users and Artists Celebrate #MyPride Through Music
TikTok Promotes a Vibrant Artistic Community with #BlackMusicMonth

END

09.01.2020

Rolling Loud Launches Partnership with Twitch, Announces 9/12-13 Livestream

Press Release

Rolling Loud Launches Partnership with Twitch, Announces 9/12-13 Livestream

Go to Post

8.31.2020

Rolling Loud Enters First-of-its-Kind Exclusive Partnership with Twitch, Announces Virtual Festival to Take Place on September 12th-13th

The Biggest Festival Brand In Rap Launches Twitch Channel, Complete with Live and Community-Driven Hip Hop Lifestyle Programming

Offering Fans an Opportunity to Engage with Rap’s Biggest Names as they Perform Live for the First Time in Months, Rolling Loud’s Official Twitch Channel Will Also Bring Scheduled Programming Across Music Commentary, Gaming, Freestyles, and More

The Announcement:

Building a reputation as an unbeatable festival and a respected tastemaker, the Rolling Loud brand is synonymous with hip-hop. Today, the genre’s biggest festival brand announces an innovative new partnership with Twitch, bringing the energy and irreverence of Rolling Loud to Twitch’s passionate global community of millions of fans.

Twitch and Rolling Loud worked closely together to build out live festival and regular weekly programming that will bring the best of hip hop music and culture to life for the Twitch community. The new partnership includes three upcoming digital Rolling Loud festivals, complete with state-of-the-art production value and the star-studded lineups for which Rolling Loud is known. Each digital festival will present over 5 hours of live performances every day of the event. Giving music fans the opportunity to see rap’s biggest stars perform for the first time in months, Rolling Loud’s first livestream festival – titled Loud Stream – is scheduled for the weekend of September 12th-13th, exclusively on Twitch.

“Streaming on Twitch transports viewers into a live concert atmosphere and creates an experience for artists to interact with fans in ways only possible on Twitch,” said Will Farrell-Green, Head of Music Content at Twitch. “As in-person concerts are put on hold, we’re working to create an incredible backstage environment that fans can access from anywhere in the world. Rolling Loud has a powerful community of hip-hop fans, and we’re thrilled to partner with them for a first of its kind event that will bring their incredible live music brand to life.”

“At Rolling Loud, our core business lies in exchanging energy with fans. The artist puts out the energy, the fans give it right back to the artist – it’s a complete power exchange. That’s what a concert, and more specifically Rolling Loud, is. We trap energy and the trap is boomin’. When we planned to bring Rolling Loud to the virtual experience, we needed to find a partner that could help create that energy exchange and understand the core DNA of Rolling Loud. It only made sense to partner with Twitch – a service that thrives off of live engagement with fans and champions a diverse collection of creators. The Twitch team has been incredibly supportive in meeting our creative goals and we’re thrilled to be partnering with them.” – Tariq Cherif, Co-Founder/Co-CEO at Rolling Loud

“Partnering with Twitch, we also saw the opportunity to further connect fans with the Rolling Loud brand beyond our flagship live events. Over the years, Rolling Loud has become a pillar in hip-hop culture, from booking emerging artists before they pop off to creating some of the most fire merch drops in the game, and we wanted to further our position in the culture through weekly programming on our Twitch channel. We’ve always had our eyes on content creation; it felt like the natural next step for the brand, but it wasn’t until the pandemic hit that we had the bandwidth to execute these ideas to the fullest. Twitch gave us the creative control to produce unique shows that hold true to our ‘ahead-of-the-curve’ mentality and play to Twitch’s strengths as the leading live stream platform out there. Expect Rolling Loud to do in the live stream world just as we have done in the festival space…” – Matt Zingler, Co-Founder/Co-CEO at Rolling Loud

Along with the upcoming festivals, Rolling Loud will broadcast hip hop-driven weekly content on the official Rolling Loud Twitch channel, featuring content that intersects hip hop with other cultural pillars like fashion, food, art, and gaming. Monthly showcases will also be created around fashion and a hip hop spin on cooking. The channel will livestream regular themed programming, including:

“The Leak“: Hosted by Rolling Loud co-founder Tariq Cherif, “The Leak” offers an opportunity for hip hop fans to hear new music the night before its official release. Known for presenting rap’s top emerging artists, “The Leak” will focus on spotlighting up-and-coming artists, with exclusive interviews and performances.
“Got Bars?“: A six-month long freestyle competition series, offering weekly battles between rising lyricists. Channel subscribers will be able to pick the freestyle topic, and all viewers will be able to vote along with three judges from the Rolling Loud team. The winner of “Got Bars?” will earn the opportunity to perform onstage at a future Rolling Loud festival.
“Loud Gaming“: Inspired by Twitch’s focus on gaming content, “Loud Gaming” pits artists, athletes, influencers, and Rolling Loud staff against gamers for exclusive prizes.
“The Founders“: A livestream podcast hosted by Rolling Loud co-founders Matt Zingler and Tariq Cherif, in which they discuss a variety of lifestyle and current events topics that intersect with hip hop.
“Live From The Studio”: An exclusive look into the Rolling Loud recording studio where producers, artists, and song writers will create music and collaborate while staying engaged with the Twitch community.

Founded as a one-day festival in 2015, Rolling Loud has evolved into a global behemoth, with annual festivals in Miami, Los Angeles, New York, and the Bay Area. Postponed due to the COVID-19 pandemic, Rolling Loud Miami is scheduled for February 2021, and Rolling Loud Portugal, the brand’s first European festival, recently announced the lineup for next Summer. The company’s new Twitch partnership speaks to the strength of its brand, allowing Rolling Loud to maintain its vital cultural role during an impossibly difficult time for festivals and live music.

Stay tuned for more announcements about the upcoming “Loud Stream” festival and about Rolling Loud’s Twitch partnership and programming.

Critical Praise:

“Rolling Loud is the be-all of hip-hop festivals.” – Billboard

For more info, please contact:
Rolling Loud: Michelle, Kerry, or Kevin
Twitch: Samantha

The Background:

About Twitch
Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. It brings the joy of co-op to everything, from casual gaming and world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, the biggest community event of the year, where tens of thousands of people come together to celebrate and connect with others who share their interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Twitter and on our Blog.

Links:

website | facebook | twitter | instagram

Check out RollingLoud.com for more information.

END

09.01.2020

King Von Reports Live From the Justice System in “How It Go” Video Single

Press Release

King Von Reports Live From the Justice System in “How It Go” Video Single

Go to Post

8.28.2020

Video: King Von – “How It Go”

The Chicago Rising Star Reflects on the Inequity of the Justice System and the Misery of Prison Life in His Latest Video Single

Critical Praise:

“King Von’s original ‘Crazy Story’ is the kind of thing hip-hop heads should crave: an immediate and distinct piece of cinematic rap that makes time for flirting and gangbanging all in one ferocious verse. The Chicago rapper details an attack on an opp that keeps you engrossed all the way to the very end” – The 405

“King Von’s incredibly vivid story-telling rhymes have propelled him to the forefront of Chicago drill rap.” – The FADER

“King Von excels in using his storytelling as a device to portray the struggle of growing up in Chicago.” – Pitchfork

The Video:

Making waves with his gritty delivery and tight storytelling, King Von is one of Chicago’s brightest rising stars. Applying his eye for detail and engaging story to an issue larger than himself, King Von shares “How It Go,” a reflective anthem. With a widescreen instrumental from Von’s constant collaborator Chopsquad DJ, “How It Go” is breathlessly intense, running through Von’s inner monologue as he vividly explains what life is like on the inside, and examines the impossible choices that land people in prison in the first place: “So what you gon’ do?/You gon’ rob or gon’ shoot?/You gon’ trap, you gon’ crack?/You gon’ win you gon’ lose?,” rhymes Von, “The D.A. on yo ass, you f*ck one time and yo ass goin’ back.”

Directed by Jerry Production, the video brings Von’s words into stark relief. It starts in a legal boardroom, as Von sits by helplessly as his lawyer and the city prosecutor decide his fate. The video progresses to prison, where Von struggles with isolation and fights with fellow inmates, before ending on the streets, where Von demonstrates just how hard it is to survive while escaping the trap. “How It Go” is the latest in a line of hard-hitting videos like the emotional “Why He Told“ (4.4 million YouTube views) and the the fiery Lil Durk collab “All These N****s“ (10.7 million views).

“How It Go,” “All These N****s,” “Why He Told” are Von’s first new songs since the release of LeVon James, Von’s latest album, released in March. Following up 2019’s successful Grandson Vol. 1 (over 350 million total streams), the album hosts the hit single “Took Her To The O“ (22 million views), recently spawning a Genius Verified video, as well as highlights like the G Herbo-collaboration “On Yo A**“ (8.3 million views) and the gripping street story “3 A. M.” (10 million views).

LeVon James is available everywhere via Only The Family/EMPIRE. Stay tuned for Von’s next project, due October.

Watch “How It Go”: https://youtu.be/WU6EHi410UQ

Buy/Stream “How It Go”: https://music.empi.re/howitgo

Buy/Stream LeVon James: https://empire.lnk.to/LevonJames

Please contact Michelle or Andrea for more info.

The Background:

King Von was born in the South Side of Chicago, growing up in O Block, the area that produced Chief Keef. After rightfully beating an erroneous murder charge that could have put him away for life, King Von took inspiration from heroes like Lil Wayne and turned to rapping, linking up with Lil Durk who signed him to his OTF label. Within six months, Von had a series of viral hits, including the sinister “Problems,” which has over 3.4 million views after its debut on Lil Durk’s YouTube channel, and the defiant “War Wit Us,” which has over 3.8 million YouTube views. With “Crazy Story” currently burning up urban radio (it recently reached #76 on the nationwide chart), Von seems to be on the fast track to translate his fervent local following into national fame.

Links:

twitter | instagram | spotify

“How It Go”: https://music.empi.re/howitgo / https://youtu.be/WU6EHi410UQ

“All These N****s”: https://www.youtube.com/watch?v=gB2LmRyfXuk

“Why He Told”: https://empire.ffm.to/whyhetold | https://youtu.be/PLutQQzjig4

“Broke Opps”: https://www.youtube.com/watch?v=oVEVrYq9v7M

“Grandson For President” (Remix): https://youtu.be/XRNjRcKZc1A

“3 A.M.”: https://youtu.be/lAXVzK4wTeA

“Trust Issues” ft. Yungeen Ace: https://youtu.be/48MzKNCtlQg

LeVon James: https://empire.lnk.to/LevonJames

“On Yo A**” ft. G Herbo: https://youtu.be/Pry4dmwmdQ0

“Took Her To The O”: https://youtu.be/hzt31eJTGxo

Buy Tickets for the “PTSD Tour”: https://gherbo.com/tour/

“Crazy Story Pt. 3”: https://empire.lnk.to/CSP3 // https://www.youtube.com/watch?v=YpxzPXaYyM4

“No Flaws”: https://youtu.be/S2bXCpA0BfY

Grandson Vol. 1: https://empire.lnk.to/grandson1

“What It’s Like”: https://empire.lnk.to/WhatItsLike // https://www.youtube.com/watch?v=tziU4jTJ6uQ

“Crazy Story 2.0” ft. Lil Durk: https://Empire.lnk.to/Crazystory2 // https://youtu.be/lO7T9KLI7qA

“Cousins” ft. JusBlow 600: https://youtu.be/coPTwq-Lb2U

“Crazy Story”: https://Empire.lnk.to/Crazystory // https://www.youtube.com/watch?v=YC8NmE3H-zs

“Problems”: https://www.youtube.com/watch?v=DnHUoUgUsdE

“War Wit Us”: https://www.youtube.com/watch?v=U3nOr7vjif4

END

09.01.2020

Buffalo Trio 14 trapdoors Traverse Space-Time in “Love” Visualizer

Press Release

Buffalo Trio 14 trapdoors Traverse Space-Time in “Love” Visualizer

Go to Post

8.28.20

Visualizer: 14 trapdoors – “Love” ft. DNTWATCHTV & Medusa (Prod. by Camoflauge Monk)

The Buffalo Rap Trio Release a Psychedelic Visualizer for the Latest Single From the Upcoming Eileen Album

Critical Praise:

The Song + Visualizer:

Buffalo trio 14 trapdoors (Short Moscato, Wza, and Bendyface) specialize in offbeat rhymes about their substance-friendly lifestyle. Continuing their effort to help put their city and unique flows on the map, they’ve teamed up with fellow Buffalonians, DNTWATCHTV and Medusa, for “Love,” a laid back new track. Produced by Camoflauge Monk, who layers reverbed-out guitars over subdued drums, “Love” is a tongue-in-cheek ode to self-love, complete with dexterous verses from all five emcees. The song comes with an eye-popping visualizer, created and conceptualized by Mi6fit, which brings each emcee through cross-dimensional vortexes that change shape and color to the beat of the music.

“Love” is the latest in a string of releases from 14 trapdoors’ upcoming album, Eileen. It follows “Orion’s Belt” featuring Che Noir and the Benny The Butcher-featuring banger “I Did It All” (premiered by Earmilk and covered in Brooklyn Vegan, 2DopeBoyz, and more).

Named after Bendyface’s grandmother who recently passed, Eileen is a stark and pure project, emphasizing bar-for-bar lyricism and flows that toe-tag glistening instrumentals. The project is produced in full by Camoflauge Monk (Westside Gunn, Tha God Fahim), a master of creating sparkling, textured, and bleak soundscapes that evoke a frosty evening in Western New York. The three emcees inhabit each instrumental with their brash demeanor and electric chemistry, occasionally highlighting phrases or punchlines with three-man gang vocals. With appearances from Benny The Butcher, Boldy James, Che’ Noir, Royce Da 5’9″, Smoke Dza, and more, Eileen arrives on September 11th via The Media Music Inc.

Last month, 14 trapdoors shared Croquet, a new project available only on Bandcamp. An 8-track project produced by 14 trapdoors themselves, proceeds from Croquet benefit OpenBuffalo.org, an organization that fights to advance racial, economic, and ecological justice through skill building, network connecting, and activating leadership opportunities.

Stay tuned for much more from 14 trapdoors over the coming weeks.

Watch the visualizer for “Love” DNTWATCHTV & Medusa: https://www.youtube.com/watch?v=zG6c_HxE_XA

Please contact Michelle or Kevin for more info.

The Background:

Links:

official site | twitter | instagram | facebook | youtube

“Love” ft. DNTWATCHTV & Medusa: https://www.youtube.com/watch?v=zG6c_HxE_XA&feature=youtu.be

“Orion’s Belt” ft. Che Noir: https://lnk.to/OrionsBelt

“I Did It All” ft. Benny The Butcher & Rick Hyde: https://lnkfi.re/IDidItAll

END

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Now Here You Go Again, You Say You Want Your TikToks

10.7.2020

TikTok Treats, Week of October 5th

The “Dreams” Challenge Highlights a Big Week for Rock Music on TikTok

The News:

The Background:

Links:

K$upreme Flexes With Future in Ultra-Melodic “It’s Whatever” Single

10.2.2020

Audio: K$upreme – “It’s Whatever” ft. Future

The Atlantic Records Signee and the ATL Trap Legend Don’t Keep Score in Their New Trap Banger

The Song:

K$upreme Background:

Links:

🎃 Rolling Loud Announces Second “Loud Stream,” Airing 10/30-10/31 Only on Twitch

10.6.2020

Rolling Loud Announces Second “Loud Stream,” Airing October 30th & 31st Exclusively on Twitch

Headlined by Swae Lee & Ski Mask The Slump God in September, the First “Loud Stream” Drew 4.4 Million Live Views

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Money & Fame Can’t Change $tupid Young & NoCap

10.2.2020

Audio: $tupid Young – “I Can’t Change” ft. NoCap (Prod. by Steelz)

Long Beach and Mobile Connect For This Soulful and Triumphant Ode to Boss Living

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Pop Smoke, 24kGoldn, Flo Milli, and Others Have Scored Multiple TikTok Hits

9.30.2020

TikTok Treats, Week Of September 28th

How Pop Smoke, 24kGoldn, Flo Milli, and Other Artists Have Inspired Multiple Trending Sounds on TikTok

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Roddy Ricch Hops On Remix for Internet Money’s Smash Hit “Lemonade”

9.30.2020

Roddy Ricch Remixes Internet Money’s Chart Topping “Lemonade”

“Lemonade” ft. Don Toliver, NAV & Gunna Is #16 on Billboard Hot 100 With Over 220 Million Global Streams

Produced Entirely by Taz Taylor, Nick Mira, and the Rest of Internet Money, B4 The Storm Confirms Internet Money’s Status as the Game’s Top Artist/Producer Collective

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14 trapdoors Drop Eileen Album, Ft. Benny The Butcher, Boldy James & More

9.25.2020

Buffalo Rap Group 14 trapdoors (Wza, Bendyface & Short Moscato) Share New Album Eileen, Available On All Platforms

The Trio Shares an Incendiary and Timely Video for “Means To The End” ft. Boldy James, Royce Da 5’9″ & Billie Essco

The Offbeat Buffalo Rap Trio Team With Producer Camoflauge Monk For a New Album, With Appearances from Benny The Butcher, Smoke DZA, Che Noir, and Many More

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It Starts On TikTok: Jennifer Lopez and Maluma

9.25.20

It Starts On TikTok: Jennifer Lopez and Maluma

The two Latin superstars partnered with TikTok for a Behind The Video LIVE stream for their 2-part “Pa Ti”/”Lonely” Music Video and enlisted the help of Charli D’Amelio to kick off the #PaTiChallenge for Latinx Heritage Month

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wifisfuneral Can’t Escape His Sins in “All In” Video

9.23.2020

Video: wifisfuneral – “All In”

The Alamo Records Signee Shares a Brooding Clip for an Auto-Tune-Enhanced Highlight from His PAIN? Project

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TikTok Salutes Its #FamiliaLatina: Music Stories from Latinx Heritage Month

9.23.20

TikTok Treats, Week of September 21st

A Deep Dive Into the World of Latin Music on TikTok Encounters Reggaeton, Merengue, Norteño, and Even Beat Boxing

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Young Dolph Imagines A Less-Fly Alternate Reality in “Hold Up Hold Up Hold Up”