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11.24.2020
DC The Don Drops Deluxe Edition Of Rostrum Records Debut Album, ‘Come As You Are’

Press Release

DC The Don Drops Deluxe Edition Of Rostrum Records Debut Album, ‘Come As You Are’

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11.20.2020

DC The Don Drops Deluxe Version of Come As You Are, His Rostrum Records-Debut

The Milwaukee Native Shares a New Video For His Pop-Punk-Flavored Single, “Wait Your Turn”

The 20-Year-Old Multi-Talent Adds Several Unreleased Songs To His Highly-Anticipated, Melodic Full-Length

Critical Praise:

“Not only can he sing with so much emotion behind his words, but he also knows how to masterfully rap as well as switch up his cadences constantly, always keeping you guessing about what he’s going to do next.” – Lyrical Lemonade

“Los Angeles by way of Milwaukee’s DC The Don is part rapper, part rockstar, excelling in the melodic and riotous lane popularized by cult heroes like Lil Uzi Vert and Trippie Redd.” – Audiomack

The Album + Video:

Praising the power of individuality in his versatile music, DC The Don blends athletic rhymes and emo vocals into an impressive future-rap package. Today, he’s released a deluxe edition of Come As You Are, DC’s engaging and hyper-melodic debut album, which has amassed more than 45 million streams across platforms. This new souped-up cut of the record unearths six unreleased tracks, including a sinister and head banging track, “MW3 FREESTYLE,” the auto-tuned, spaced-out vibe of “STOP BEING SO NICE,” and the video game-esque “WORST DAY :(,” which finds DC scoring over an arcade-ready beat.

Along with the deluxe edition, DC The Don shares a video for “Wait Your Turn,“ one of the standout additions to Come As You Are. Built around a ferocious guitar riff that would feel at home on a Blink 182 album, “Wait Your Turn” wears DC’s emo and alt-rock influences on his sleeves, as he forgoes his lightning quick rhymes in favor of emotional wails. Produced by Trademark, “Wait Your Turn” proves that DC makes as convincing a rock star as he does a rap star. In the new video, we find DC and his main squeeze enjoying milkshakes at a local diner, that looks straight out of a ’50s film, before hitting up a function with the homies. Things get a little heated towards the end as the drinks get involved and she storms out, then, much to her surprise, gets beamed up off the street by a UFO.

CAYA emphasizes the importance of being authentic to your creative self, and reflects the 20-year-old rapper’s willingness to put in the work and create his own lane in a stifling city. The album is home to previously released fan favorites like the pop-punk “Jesus Can’t Save You“, the Supah Mario-produced “Nascar Racer,” and the recent video single “HELLO DC!” With additional production from Trademark, Garza, SephGotTheWaves, and others, Come As You Are (Deluxe) is available everywhere via Rostrum Records.

Buy/Stream Come As You Are (Deluxe): https://smarturl.it/DCTheDonCAYADeluxe

Watch the video for “Wait Your Turn”: https://www.youtube.com/watch?v=-wLVbKqCgvE

Come As You Are (Deluxe) Tracklist:
1. Paranoid
2. Hello DC!
3. MW3 FREESTYLE*
4. Mr. Not Nice
5. STOP BEING SO NICE*
6. ECLIPSE
7. Hellraiser
8. Jesus Can’t Save You
9. ØUTLAW
10. WORST DAY :(*
11. Next Week!
12. REST IN PEACE
13. Wait Your Turn*
14. Light Speed <3*
15. Ball Player
16. EMOTIONS POUR
17. Free Falling!*
18 Nascar Racer
19. Campfire Story

*denotes song added for deluxe edition

Please contact Gavin or Kevin for more info.

The Background:

DC The Don is a rapper from Milwaukee, WI. In 2016, at the age of 16 and standing 6’7”, DC moved to Los Angeles to pursue a basketball career under Lavar Ball and alongside teammate LaMelo Ball. During this time, he fell in love with music and used his spare time to make experimental records which suddenly gained traction – As the public became increasingly aware of DC The Don’s talent for rapping, NBA player Lonzo Ball featured his song “Everything 1k” on the first Big Baller Brand shoe commercial, introducing DC The Don’s music to an even wider audience. DC signed to Rostrum Records in 2020, releasing his debut album Come As You Are on August 7th, generating over 40 million streams across platforms.

Rising Star Morray Follows Up “Quicksand” with Heartfelt “Switched Up” Video

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11.20.2020

Video: Morray – “Switched Up”

The Fayetteville, NC Native Who Struck Gold With “Quicksand” Proves That He’s Here to Stay with Another Quality Video Single

Critical Praise:

“Few crooning rappers have his polish, resonance, and soul.” – SPIN

The Video:

Bursting out of Fayetteville, North Carolina with a versatile voice and an entrancing charisma, Morray arrived fully-formed and took the internet by storm. Following up his breakout hit “Quicksand,” the artist shows a ragged and soulful side in “Switched Up,” his new video single. Alternately rapping and singing in his expressive church-trained tenor, Morray weaves within plaintive piano chords and syncopated snare snaps, venting his anger towards a fake friend who betrayed him. He locks into the beat, finding the pocket and switching up fast-paced cadences as he mixes witty basketball references with pangs of raw emotion: “You was my n****a, man, you was my homie, man, I put my guard away/And I learned that friendships fade like Penny Hardaway.” In the video, Morray posts up in his living room with some homies, expressively delivering his rhymes with the passion and commitment of an award-winning actor.

Arriving on the scene fully-formed, Morray made massive waves with his debut single “Quicksand.“ Built around a bluesy minor-key guitar loop, “Quicksand” showcases the young rapper’s limitless array of lyrical and vocal weapons, telling the story of his desire to escape difficult circumstances with lightning quick triplets, syncopated counter-rhythms, ultra-smooth melodies, and assonant internal rhymes. Since a jit stood tall with a kick stand/Thinking of a plan to get quick bands/Falling in deep with the quicksand/Flag out my ass, no quick brand.” Directed by @jaxofnorth, the video proved that Morray is as captivating on camera as he is behind the mic, as he showed off his nimble dance moves with a Belaire bottle in hand.

Released on October 30th, the “Quicksand” video was an instant sensation, drawing praise from across the industry and the internet. The video racked up over 1 million views in less than three weeks of release, and earned over 800k Spotify streams after its inclusion in the Most Necessary, The Realest Down South, and Fresh Finds playlists. “Quicksand” earned powerful co-signs from the likes of fellow North Carolinian J. Cole, superstar DJ Marshmello, rap icon Rick Ross,, and most importantly, Morray’s mom. Stay tuned for much more from the versatile artist.

Watch “Switched Up”: https://picksix.ffm.to/suvid.opr

Buy/Stream “Switched Up”: https://picksix.ffm.to/switchedup

Please contact Michelle or Erin for more info.

The Background:

Morae Ruffin known professionally as Morray, is an American rapper, singer, songwriter. Best known for his combinations of rapping and singing, Morray’s days as lead singer of his church choir heavily influenced his melodic and unique style. Growing up in Fayetteville, NC and getting in and out of trouble, Morray turned to music as his escape. He uses his real life struggle as inspiration for his music.

Uno Hype Brings Soulful Musicality and Fresh Flows to the Maryland Music Scene

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11.19.2020

Maryland Artist Uno Hype Announces Sol Glo, His Wide-Ranging and Melodic Album, Coming January 2021

The Singer/Rapper Praises Self Love in the Warm and Engaging Live Performance Video for Album Highlight “Deywun”

Uno Hype’s Next Album Is the Culmination of the Artist’s Musical Journey

Critical Praise:

“As the universe tests all your strength, Maryland’s Uno Hype doubles down on his faith in the next generation by kicking game through a waterfall of horns.” – NPR

“For people who are going to blow up and the whole country might hear about them soon, that’s got to be Uno Hype and Black Fortune.” – Washington Post

“If Hype had blown up years ago, maybe he wouldn’t be making these songs today. Sometimes, the slow burn is better.” – SPIN

The Announcement:

Uno Hype‘s vocal delivery straddles the line between singing and rapping, squeezing into the nooks and crannies of jazz-influenced instrumentals and finding inspirational hooks. Continuing a new artistic direction that prizes warmth, musicality, and self-expression above all esle, Uno announces Sol Go, his next album. Created in collaboration with musicians from his Maryland community, including executive producer kojo a. and vocalists like Amal Marie and Rae Kahlil, Sol Glo is an absorbing tour through Uno’s sub-conscious, marked by layered vocal harmonies and organic instrumentation.

Weaving between sparkling keyboards and expressive trumpets, he rejects the short-term benefits of clout-chasing in favor of pursuing his artistic passion, delivering pearls of earned wisdom in his malleable melodic raps. Featuring additional appearances from Jurdan Bryant, Jerome Thomas, and Jordan Ward, production from kojo a., Childish Major, Hollywood JB, nicky quinn, Christo, Oliver Malcolm, and Rvdical the Kid, and instrumentation from Ryan Svendsen (trumpet), Seb Zillner (woodwinds), and Bianca McClure (violin), Sol Glo arrives in January 2021.

Along with the album announcement, Uno shares “Deywun,” a soulful and lyrical new single. Stepping between subdued horn blasts, Uno speaks directly to artists and others suffering from self-doubt, stressing the importance of conquering those negative thoughts before embarking on an artistic journey: “Nobody gonna show you how to love yourself/This world don’t love you like you think it do/There’s always somethin’, somethin’, somethin’/But shawty, it’s a new day now.” Despite dealing with heady subject matter, “Deywun” is always light on its feet, thanks to Uno’s soulful slide, his chemistry with guest artist Rae Kahlil, and the liveliness of the backing band. Uno showcases the song’s unique vibe in a new live performance video, in which Uno and Rae kick it in the studio with a jazz trio, performing the song with an easy, engaging warmth.

“The ‘Deywun’ artwork shows a young Uno Hype probably about age 3 or 4,” says Uno. “I believe this is in 1996 when we were living in Cinnamon Woods in Germantown, MD, This was before the evils of the world got to us. It’s very fitting because this is a photo with me and my fam and some folks very close to me. I felt this picture embodies what a day one truly is.”

He’s been making music for the better part of a decade, but Uno Hype re-emerged with an unquenchable fire in 2020. The artist is a restless creative, well known in the DMV scene for his energetic performances and wide-ranging taste. In the past, he’s collaborated with Joey Bada$$ and Smoke DZA, and performed with a trio of Maryland musicians in a hybrid punk-rap group called G.U.M.P. Uno showed the first signs of his new direction when he released “Untitled,” an autobiographical anthem that commented on his career path. Earlier this year, he kept the momentum going with singles like “Color Me,” which commented on systemic racism and earned praise from SPIN, and “Leave,” a tormented guitar-and-sax-driven duet with Amal Marie that racked up over 200k views on its lyric video

With the upcoming Sol Glo, Uno Hype looks to fulfill his promise, collecting his deepest thoughts and musical passions into a cohesive document that builds on his past and blazes a path towards the future. Stay tuned.

Buy/Stream “Deywun” ft. Rae Kahlil: https://fanlink.to/ebKh

Watch “Deywun” (Live Performance Video): https://www.youtube.com/watch?v=Tx6FnZXJXOM

The “Deywun” Live band:
Vocals: Uno Hype, Rae Kahlil
Keyboards: Dan Foster (plays with Masego)
Drums/Music Direction: Rico Nichols (plays with Kendrick Lamar & BJ The Chicago Kid)
Guitar: Maxwell Hunter (plays with Masego)

A message from Uno Hype to his “deywuns”:

Please contact Michelle or Kevin for more info.

Links:

twitter | instagram | youtube | spotify

“Deywun” ft. Rae Kahlil: https://fanlink.to/ebKh

“Deywun” (Live Performance Video): https://www.youtube.com/watch?v=Tx6FnZXJXOM

“Leave” ft. Amal Marie: https://www.youtube.com/watch?v=f4BmC17RFbo

“Color Me”: https://www.youtube.com/watch?v=66bGfQiz9Bo

“Untitled”: https://www.youtube.com/watch?v=9zpUrYEHxiM

END

https://www.youtube.com/watch?v=bgnu9rnbBRA

“Mr. Glock”: https://youtu.be/qfBtPySlU-M

“Look At They Face”: https://www.youtube.com/watch?v=2qO3OpoRgwc / https://empire.lnk.to/LATFYo

Dum & Dummer: https://empire.lnk.to/dummer
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11.18.2020
Key Glock Returns With A Whole Lotta Everything in “All Of That” Video

Press Release

Key Glock Returns With A Whole Lotta Everything in “All Of That” Video

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11.18.2020

Video: Key Glock – “All Of That”

The Paper Route EMPIRE Rising Star Returns for His First New Song Since May’s Son Of A Gun Mixtape

Critical Praise:

“If somebody wants to know what current day Memphis rap sounds like, show them Key Glock. The 21-year-old has uncontrollable energy, can tell a funny story, and says it all over beats that pay homage to the city’s history while still incorporating a modern bounce.” – Pitchfork

“Rags-to-riches stories are a constant in rap, but Glock’s enthusiasm is infectious. Coupled with hard-hitting beats—from the slinky guitars and 808s of opener “1997” to the subwoofer-crushing drums of lead single “Mr. Glock”—Yellow Tape is enough reason to celebrate making it to the finish line on any given day. May the congregation say amen.” – Complex

“Key Glock is Memphis’s best new lyricist.” – The FADER

The Video:

The rising star of a burgeoning Memphis rap scene, Key Glock is known for his thudding flows and boastful wordplay. Proving that he was born to shine, Key Glock shares “All Of That,” his new music video. Rocking a cadence that resembles a street nursery rhyme (“N***a that ain’t this/And n**** this ain’t that/I’m a dog ass n****, I ain’t never chased a cat”) atop swelling synth strings, Glock methodically establishes that he has everything he’s dreamed of since he “jumped up off the porch,” including the respect of his city. In the video, Glock shuffles between the club and the studio–wherever he goes, he has diamonds on his wrist. “All Of That” is Glock’s first new song since the release of Son Of A Gun, Glock’s mixtape, which debuted at #37 on the Billboard 200 in May.

Signed to Young Dolph‘s Paper Route EMPIRE label, Key Glock established himself as a bonafide star in 2020, reaching the top 40 of the Billboard 200 with two different projects and without any guest artists. Son Of A Gun followed January’s successful Yellow Tape, which hosted successful singles like “Look At They Face,” the suave “Mr. Glock,” and the sinister “I’m Just Sayin’.” Praised by Pitchfork, Complex, and more, the project reached #16 on the Billboard 200. His two 2020 releases built on the success of 2019’s Dum & Dummer, the rapper’s collaborative project with Young Dolph. The prolific 23-year-old is hard at work on his next project, set to release in the coming months.

Watch “All Of That”: https://www.youtube.com/watch?v=AbgppjYAbww

Buy/Stream “All Of That”: https://music.empi.re/allofthat

Please contact Michelle or Erin for more info.

Links:

twitter | soundcloud | instagram | spotify

Bio, photos, music and more can be found at www.audibletreats.com/key-glock

“All Of That”: https://www.youtube.com/watch?v=AbgppjYAbww

“Son Of A Gun”: https://www.youtube.com/watch?v=-Zda8qgimrU

Son Of A Gun: https://empire.ffm.to/sonofagun

“1997”: https://www.youtube.com/watch?v=_Q3_Gxf6vdA

Yellow Tape: https://Empire.lnk.to/Yellow_Tape

“I’m Just Sayin'”: https://www.youtube.com/watch?v=bgnu9rnbBRA

“Mr. Glock”: https://youtu.be/qfBtPySlU-M

“Look At They Face”: https://www.youtube.com/watch?v=2qO3OpoRgwc / https://empire.lnk.to/LATFYo

Dum & Dummer: https://empire.lnk.to/dummer

END

11.18.2020
📀 🔊 For Your Consideration: Audible Treats’ Best Songs of 2020

Press Release

📀 🔊 For Your Consideration: Audible Treats’ Best Songs of 2020

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For Your Year-End Music List Consideration: Some of Our Favorite Songs From an Unprecedented Roller Coaster of A Year

Even in a tumultuous, tragedy-filled year like 2020, music can offer an escape, a tonic, or a new perspective. In 2020, Audible Treats clients brought us breezy summer jams, glistening rider’s anthems, and boisterous street stories, but they also confronted weighty topics like depression, poverty, and systemic racism. Below, see a list of some of our favorite tracks, coming from all over the rap map.

Play them loud!

xoxo,
The Audible Treats Team: Michelle, Gavin, Andrea, Dan, Erin, Kerry, Kevin, Ari, & Destiny

The Songs:

Internet Money – “Lemonade” ft. Don Toliver, NAV & Gunna
press release | youtube | spotify | apple

Founded by Taz Taylor, Internet Money is one of music’s premier hitmaking collectives, and in 2020, they scored a hit as big as any they produced for Juice WRLD or Lil Tecca. Produced by Nick Mira, Alec Wigdahl, ETrou, Pharaoh Vice, and Taz Taylor, “Lemonade” is an effortlessly chill summer jam, carried by Don Toliver’s booming hook. The song was one of the year’s biggest songs, spending 5 weeks in the Top 10 of the Billboard Hot 100 (with a peak of #6 so far), peaking at #1 on Spotify’s US Top 50, and generating over 500 million streams across platforms. The producer/artist collective released a remix to the song featuring Roddy Ricch, with more remixes on the way.

Sleepy Hallow – “Deep End Freestyle” ft. Fousheé
press release | youtube | spotify | apple

A master of nimble melodies and visceral bars, Sleepy Hallow is the secret weapon of the Brooklyn drill scene. His biggest hit to-date, “Deep End Freestyle,” gets its power from Sleepy’s charisma and the haunting beat from Great John, with a ghostly vocal from Fousheé, who grimly intones “I don’t think you want to go off the deep end.” The song caught fire on TikTok (515k video creations), whose users latched onto the entrancing interplay between Sleepy’s forceful lyrics and Fousheé’s haunting hook and propelled the song to #80 on the Billboard Hot 100.

Lil Durk – “3 Headed Goat” ft. Lil Baby & Polo G
press release | youtube | spotify | apple

Long beloved in the streets, Lil Durk made the leap to mainstream stardom in 2020. “3 Headed Goat,” a percolating street anthem produced by Cicero and Aviator Keyz, was a major reason why. The track is anchored by a soaring hook from Lil Baby, a hot-headed verse from Polo G, and an impressive style-switching verse from Durkio himself. The centerpiece of his Billboard Top 5 album Just Cause Y’All Waited 2, “3 Headed Goat” spent 16 weeks on the Billboard Hot 100, peaking at #43.

REASON – “Sauce” ft. Vince Staples
press release | youtube | spotify | apple

A master of wordplay who perfectly modulates his delivery to suit his meaning, L.A. native REASON only speaks the truth. There are many highlights from the Top Dawg Ent. signee’s album New Beginnings, but “Sauce,” which sees him going toe-to-toe with fellow SoCal wordsmith Vince Staples over a minimal beat defined by two-chord jazz piano and crisp handclaps is the best example of REASON’s pure rap talent.

REASON’s best line: “Treat a queen like a queen, don’t give a b*tch shit/New whip, sh*t crawl like insects”

Vince’s best line: “With my dawgs on the stick like a bomb suite/Cooking up, better duck like a confit.”

03 Greedo – “Bands In The Basement” ft. Chief Keef
press release | youtube | spotify | apple

03 Greedo continued to make his mark from behind bars in 2020, releasing more highlights from his prolific pre-prison period of creativity. Produced by Ron-RonTheProducer, a frequent Greedo collaborator, “Bands In The Basement” pairs Greedo with Chief Keef, another experimenter who blurs the lines between singing and rapping, creating a simmering, percolating slice of West Coast rap packed with mantra-like melodies and hypnotic hooks.

King Von – “Took Her To The O”
press release | youtube | spotify | apple

Gone far too soon, King Von will be remembered for his animated delivery and peerless mastery of street narratives. Both qualities are out in full force on “Took Her To The O,” a frenetic, Chopsquad DJ-produced account of an unfortunate encounter in Chicago’s O’Block. With over 36 million views on its music video, “Took her To The O” inspires vigorous head-nodding along with Von’s gripping delivery and shameful laughs at Von’s pitch black humor.

Long Live King Von, one of his generation’s most-talented rappers.

Young Dolph “RNB” ft. Megan Thee Stallion
press release | youtube | spotify | apple

Young Dolph carved his own path to the top of the game, using his entrepreneurial skills to build one of rap’s most powerful indie labels. He scored his biggest radio hit yet with “RNB,” a collaboration with Megan Thee Stallion, which peaked at #8 on Billboard’s R&B/Hip-Hop Airplay chart. A propulsive rider’s anthem produced by Juicy J and informed by the sounds of Dolph’s native Memphis, the song finds Dolph and Megan trading bars about their luxurious lives. The two rap titans are two sides of the same coin, each of them looking for an equal partner to help them build their burgeoning empires.

$NOT – “Revenge”
press release | youtube | spotify | apple

A misanthropic introvert with expert pop instincts, Florida rapper $NOT is quickly becoming one of his generation’s defining voices. The 22-year-old artist digs deep into what makes him retreat inside his tightly-wrapped hoodie on “Revenge.” The Eem Triplin-produced track finds a broken-hearted $NOT picking at his scabs, suffering from the wounds caused by 1000 betrayals: “Sometimes I can really be f*cked up/Ain’t nothing much to say but ‘hey, goodbye’/Everybody wanna tell the truth, but lie/I can see these n****s right through my eyes.” The gently melodic single got the video treatment from Cole Bennett, who premiered it on his Lyrical Lemonade channel (6 million views).

Smokepurpp – “Tide Pen” ft. Jack Harlow
press release | youtube | spotify | apple

SoundCloud veteran Smokepurpp used 2020 to sharpen his pen, expand his sound, and embrace his Florida roots. Produced by Earl On The Beat, the man behind hits like City Girls’ “Act Up” and Lil Yachty’s “Oprah’s Bank Account,” “Tide Pen” is a flute-laden trap head-nodder, as Purpp and guest rapper Jack Harlow trade bars about their luck with the ladies. The song boasts a zany animated video, which hurdles from one striking image to the next as the two rappers strut their stuff.

Drakeo The Ruler – “Fictional”
press release | youtube | spotify | apple

After a years-long legal ordeal in which his rap lyrics were used against him in the courtroom, Drakeo The Ruler is finally free. He made his racist accusers look silly with his album Thank You For Using GTL, in which he rapped about crashing foreign cars and running up checks through a prison phone–boasts that could not feasibly be taken literally coming from the then-incarcerated artist. The L.A. rapper delivered his thesis statement and dismantled the D.A.’s argument on “Fictional,” the album’s closing track: “It might sound real, but it’s fictional/I love that my imagination gets to you.”

“

Mulatto “B*tch From Da Souf” Remix ft. Saweetie & Trina
press release | youtube | spotify | apple

Brassy and fearless, Mulatto forced her way into the mainstream in 2020, becoming one of only two female artists on XXL’s Freshman list. Her rise to prominence started with “B*tch From Da Souf,” a thumping, sex-positive crunk-era throwback, bolstered by a remix featuring Trina and Saweetie. Packed with memorable lines that you can’t repeat in front of your mom, “B*tch From The Souf” became the Atlanta artist’s first RIAA-certified Gold record.

Comethazine – “Derek Jeter”
press release | youtube | spotify | apple

With an attitude that ranges from curmudgeon to supervillain, Comethazine is one of rap’s most reliable purveyors of bite-sized bangers. A highlight from his Bawskee 4 project, “Derek Jeter” finds the 22-year-old rapper snarling atop booming kick drums and ominous brass fanfares, keeping the same rhyme scheme for the song’s 93-second runtime: “Single life for me cause I chose to be a cheater/Dolo when I slide, I pull up just me and my heater.”

Links:

Audible Treats: official site | instagram | twitter

END

– The FADER

“… El Perro confirms Rucci as a major talent…There is likely no skeleton key to instant national fame, but Rucci seems to be developing, right in front of us, into an artist of major consequence.” – Vulture

“He’s become equally adept at writing fun party slappers and ferocious pain rap dirges, gangsta rap indebted to history but hounded by the demons of the present.” – The LAnd

The Video + Announcement:

“We only win or losing ties, n****/I’m ’bout my business, suit and tie, n****/Never complainin’, I’m just grateful I’m alive,” Inglewood’s Rucci raps on “Complicated,” the opening track from his recently released sophomore album Midget. “Complicated” is emblematic of where Rucci is at in his career and where he’s headed—he’s gained fame and critical praise for his presence on the mic, but he won’t feel fulfilled until he’s able to fully provide for himself and his people. In the video, he takes it back to Day 1, with photos of a young, gleeful Rucci, before fast-forwarding to today, celebrating his successes with his Day 1s outside next to a coupe with the butterfly doors up.

Along with the video comes the announcement of Midget (Deluxe ), due this Friday 11/20 via Mackk &Co./EMPIRE. Showcasing Rucci’s tireless work ethic, the album will feature all fifteen songs on the initial release as well as nine new tracks. Titled after a nickname given to him during his youth, the sequel to last year’s acclaimed Tako’s Son finds Rucci maturing as an artist, while still treating his fans to the deliriously ratchet punchlines they’ve come to expect. Though he’s still one of the best at the game at delivering disrespectful neo-West Coast slappers–including “Bad Boys” featuring his frequent collaborator AzChike–Midget shines when Rucci gets in touch with his feelings, saluting a ride-or-die bae with the Zapp & Roger-sampling “Killa,“ lamenting a lost friendship in the touching and melodic “Understand,“ and silencing his doubters with help from Mozzy in “Believe In Me.”

With instrumentals that range from hard-hitting street slappers to chill electro-funk samplers, Midget is packed with breakneck flows and relentless bars, and even gives Rucci the chance to show off his silky singing voice. The album boasts recent singles like the alpha dog anthem “Check Me Out” ft. Haiti Babii, and the hard-hitting cross-Cali collab “Okay Doeee” ft. ALLBLACK. The rapper also follows up Tako’s Son highlight “Me & My Drugs” with a sequel, enlisting a Soul II Soul sample and a verse from Shordie Shordie for “Me & My Drugz II.” Featuring additional appearances from White John and Blxst, and with production by Ron-Ron, Rucci’s frequent collaborator Romo, and more, Midget is available everywhere via Mackk&Co/EMPIRE.

Watch “Complicated”: https://www.youtube.com/watch?v=_PLtaTd5WzU

Pre-order Midget Deluxe: https://music.empi.re/midget_deluxe

Buy/Stream Midget: https://music.empi.re/midget

Midget tracklist:
1. Complicated (Prod. by 420Tiesto, Traplordcami, Drumma)
2. No Friends (Prod. by Romo)
3. Bad Boys ft. AzChike (Prod by Traplordcami & 420Tiesto)
4. Check Me Out ft. Haiti Babii (Prod. by Drumma & 420Tiesto)
5. Okay Doeee ft. ALLBLACK (Prod. by Ron-Ron)
6. Me & My Drugz Pt. 2 ft. Shordie Shordie (Prod. by Steelz)
7. Burn In Hell Bitch ft. White John (Prod. by Traplordcami , Killa cam & Drumma)
8. Hoe Friends (Prod. by Romo)
9. Killa (Prod. by Traplordcami & Drumma)
10. Understand ft. Blxst (Prod by JR)
11. Broken Wings Interlude (Prod. By 420tiesto & Traplordcami)
12. Believe In Me ft. Mozzy (Prod. By Steelz)
13. Ran Outta Luck (Prod. by Romo)
14. Leave Me Alone (Prod. by Romo)
15. Juan Carlos Martinez Jr (Prod. by Romo)

Midget (Deluxe) new tracks:
16. Hotel (Prod. by Zay Coronado)
17. Tha Whoops (ft Lil Duece & Cypress Moreno) (Prod. by Cypress Moreno)
18. Watch Me (ft. AzChike)
19. Where I’m From (ft. Band Gang Lonnie Bands & OhGeesy) (Prod. by Ron-RonTheProducer)
20. Do I Ever (Prod. by BlvckLotus)
21. Ride Wit Me (Prod. by Benny Ave)
22. Float On (ft. Mister) (Prod. by Tiesto)
23. Shmoke (ft. Pjay & AzSwaye) (Prod. by Fort Woe)
24. Everybody Weird (Prod. by JR)

Please contact Michelle or Erin for more info.

The Background:

Rucci Background:

Rucci is a 26-year-old rapper with a deep and decorated bloodline in the streets of Inglewood’s Northside. His father, known as “Tako,” is tied to three generations of Neighbor Hood Piru (NHP) set. “He’s a living legend where we’re from, ‘cause he was the only Hispanic person from a Black gang at that time,” explains Rucci, who is Salvadoran and Black. Raised by his father, who is now deported, and an uncle who is currently serving life in prison, the artist born Juan Martinez has been groomed for navigating the streets. However, in a critically-acclaimed, rising music career, Rucci is using wisdom and charisma to change the narrative on his life and his city. “Everything bad that I had to go through is because of my dad,” he notes. Rucci’s EMPIRE debut Tako’s Son sees the rapper turning the difficult cards he’s been dealt into a winning hand.

EMPIRE Background:

EMPIRE was founded in 2010 as an artist-friendly, progressive digital distribution company. After early success, and identifying future icons such as Kendrick Lamar, Anderson .Paak, and Rich Homie Quan, EMPIRE was quickly regarded as a tastemaker in the industry and throughout the past five years evolved into a full-fledged record label, distributor and publisher for independent musicians. With the company and roster growing at a breakneck pace, EMPIRE has effectively disrupted a stale business model by bringing its energy, expertise, and acumen to its artists and labels. Today, EMPIRE works with some of music’s hottest talent, ranging from superstars such as T.I. and Snoop Dogg, red-hot newcomers such as SOB X RBE and Mozzy, and established veterans like Jim Jones and Redman. While remaining 100% independent, EMPIRE has also partnered with Atlantic Records for a joint venture, home to breakout star D.R.A.M. and propelled singles by Fat Joe & Remy Ma (“All The Way Up,” 2x Platinum), Tyga (“Taste,” 3x Platinum), and Lil Duval (“Smile”) to the top of the Billboard Hip-Hop Charts. In April 2018, EMPIRE signed a global distribution deal with Universal Music Group for select artist projects.

Links:

instagram | twitter | soundcloud | youtube | spotify

“Complicated”: https://www.youtube.com/watch?v=_PLtaTd5WzU

Pre-order Midget Deluxe: https://music.empi.re/midget_deluxe

Midget: https://music.empi.re/midget

“Bad Boys” ft. AzChike: https://music.empi.re/badboys

“Okay Doeee” ft. ALLBLACK: https://music.empi.re/okaydoeee

“Killa”: https://music.empi.re/killa

“Check Me Out” ft. Haiti Babii: https://empire.ffm.to/checkmeout

“Tako’s Son” Documentary: https://www.youtube.com/watch?v=RvtGS3tELKM

Tako’s Son: https://empire.lnk.to/takoson

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11.17.2020
Rucci Shares “Complicated” Video & Announces Deluxe ‘Midget’ LP

Press Release

Rucci Shares “Complicated” Video & Announces Deluxe ‘Midget’ LP

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11.17.2020

Rucci Announces Deluxe Of Sophomore Album Midget, Shares Video To Title Track “Complicated”

Inglewood’s Rap Prodigy Returns To His Roots In “Complicated” Video, The Deluxe Midget LP Will Be Available 11/20 via Mackk & Co./EMPIRE

Critical Praise:

“On the spectrum of the new Los Angeles, Rucci sits closest to classicism, capturing the spirit of greats like Suga Free and Mack 10. But don’t mistake that homage for predictability: Rucci consumes these beats. His presence throughout this album is glowing, outsized, and even within the frames of L.A. bump — minor keys, minimal bass — he makes daring production choices. (“Lowrider” interpolates, you know, that song). But beneath the booming production and drug inventories that run rampant on Tako’s Son are stories of deep loss and chosen family” – NPR

“Rucci is one of the few young and buzzing West Coast rappers capable of pleasing both emcee traditionalists and those seeking true starpower and hit-making potential… Inglewood’s chosen son is on his way to stardom.” – HYPEBEAST

“… has raw neighborhood-star quality that leads to raucous and overpacked live shows.” – Billboard

“… L.A.’s most exciting rappers at the moment, capturing the raw energy of their respective neighborhoods on tracks like ‘Arco’ and ‘Like Woah.'” – The FADER

“… El Perro confirms Rucci as a major talent…There is likely no skeleton key to instant national fame, but Rucci seems to be developing, right in front of us, into an artist of major consequence.” – Vulture

“He’s become equally adept at writing fun party slappers and ferocious pain rap dirges, gangsta rap indebted to history but hounded by the demons of the present.” – The LAnd

The Video + Announcement:

“We only win or losing ties, n****/I’m ’bout my business, suit and tie, n****/Never complainin’, I’m just grateful I’m alive,” Inglewood’s Rucci raps on “Complicated,” the opening track from his recently released sophomore album Midget. “Complicated” is emblematic of where Rucci is at in his career and where he’s headed—he’s gained fame and critical praise for his presence on the mic, but he won’t feel fulfilled until he’s able to fully provide for himself and his people. In the video, he takes it back to Day 1, with photos of a young, gleeful Rucci, before fast-forwarding to today, celebrating his successes with his Day 1s outside next to a coupe with the butterfly doors up.

Along with the video comes the announcement of Midget (Deluxe ), due this Friday 11/20 via Mackk &Co./EMPIRE. Showcasing Rucci’s tireless work ethic, the album will feature all fifteen songs on the initial release as well as nine new tracks. Titled after a nickname given to him during his youth, the sequel to last year’s acclaimed Tako’s Son finds Rucci maturing as an artist, while still treating his fans to the deliriously ratchet punchlines they’ve come to expect. Though he’s still one of the best at the game at delivering disrespectful neo-West Coast slappers–including “Bad Boys” featuring his frequent collaborator AzChike–Midget shines when Rucci gets in touch with his feelings, saluting a ride-or-die bae with the Zapp & Roger-sampling “Killa,“ lamenting a lost friendship in the touching and melodic “Understand,“ and silencing his doubters with help from Mozzy in “Believe In Me.”

With instrumentals that range from hard-hitting street slappers to chill electro-funk samplers, Midget is packed with breakneck flows and relentless bars, and even gives Rucci the chance to show off his silky singing voice. The album boasts recent singles like the alpha dog anthem “Check Me Out” ft. Haiti Babii, and the hard-hitting cross-Cali collab “Okay Doeee” ft. ALLBLACK. The rapper also follows up Tako’s Son highlight “Me & My Drugs” with a sequel, enlisting a Soul II Soul sample and a verse from Shordie Shordie for “Me & My Drugz II.” Featuring additional appearances from White John and Blxst, and with production by Ron-Ron, Rucci’s frequent collaborator Romo, and more, Midget is available everywhere via Mackk&Co/EMPIRE.

Watch “Complicated”: https://www.youtube.com/watch?v=_PLtaTd5WzU

Pre-order Midget Deluxe: https://music.empi.re/midget_deluxe

Buy/Stream Midget: https://music.empi.re/midget

Midget tracklist:
1. Complicated (Prod. by 420Tiesto, Traplordcami, Drumma)
2. No Friends (Prod. by Romo)
3. Bad Boys ft. AzChike (Prod by Traplordcami & 420Tiesto)
4. Check Me Out ft. Haiti Babii (Prod. by Drumma & 420Tiesto)
5. Okay Doeee ft. ALLBLACK (Prod. by Ron-Ron)
6. Me & My Drugz Pt. 2 ft. Shordie Shordie (Prod. by Steelz)
7. Burn In Hell Bitch ft. White John (Prod. by Traplordcami , Killa cam & Drumma)
8. Hoe Friends (Prod. by Romo)
9. Killa (Prod. by Traplordcami & Drumma)
10. Understand ft. Blxst (Prod by JR)
11. Broken Wings Interlude (Prod. By 420tiesto & Traplordcami)
12. Believe In Me ft. Mozzy (Prod. By Steelz)
13. Ran Outta Luck (Prod. by Romo)
14. Leave Me Alone (Prod. by Romo)
15. Juan Carlos Martinez Jr (Prod. by Romo)

Midget (Deluxe) new tracks:
16. Hotel (Prod. by Zay Coronado)
17. Tha Whoops (ft Lil Duece & Cypress Moreno) (Prod. by Cypress Moreno)
18. Watch Me (ft. AzChike)
19. Where I’m From (ft. Band Gang Lonnie Bands & OhGeesy) (Prod. by Ron-RonTheProducer)
20. Do I Ever (Prod. by BlvckLotus)
21. Ride Wit Me (Prod. by Benny Ave)
22. Float On (ft. Mister) (Prod. by Tiesto)
23. Shmoke (ft. Pjay & AzSwaye) (Prod. by Fort Woe)
24. Everybody Weird (Prod. by JR)

Please contact Michelle or Erin for more info.

The Background:

Rucci Background:

Rucci is a 26-year-old rapper with a deep and decorated bloodline in the streets of Inglewood’s Northside. His father, known as “Tako,” is tied to three generations of Neighbor Hood Piru (NHP) set. “He’s a living legend where we’re from, ‘cause he was the only Hispanic person from a Black gang at that time,” explains Rucci, who is Salvadoran and Black. Raised by his father, who is now deported, and an uncle who is currently serving life in prison, the artist born Juan Martinez has been groomed for navigating the streets. However, in a critically-acclaimed, rising music career, Rucci is using wisdom and charisma to change the narrative on his life and his city. “Everything bad that I had to go through is because of my dad,” he notes. Rucci’s EMPIRE debut Tako’s Son sees the rapper turning the difficult cards he’s been dealt into a winning hand.

EMPIRE Background:

EMPIRE was founded in 2010 as an artist-friendly, progressive digital distribution company. After early success, and identifying future icons such as Kendrick Lamar, Anderson .Paak, and Rich Homie Quan, EMPIRE was quickly regarded as a tastemaker in the industry and throughout the past five years evolved into a full-fledged record label, distributor and publisher for independent musicians. With the company and roster growing at a breakneck pace, EMPIRE has effectively disrupted a stale business model by bringing its energy, expertise, and acumen to its artists and labels. Today, EMPIRE works with some of music’s hottest talent, ranging from superstars such as T.I. and Snoop Dogg, red-hot newcomers such as SOB X RBE and Mozzy, and established veterans like Jim Jones and Redman. While remaining 100% independent, EMPIRE has also partnered with Atlantic Records for a joint venture, home to breakout star D.R.A.M. and propelled singles by Fat Joe & Remy Ma (“All The Way Up,” 2x Platinum), Tyga (“Taste,” 3x Platinum), and Lil Duval (“Smile”) to the top of the Billboard Hip-Hop Charts. In April 2018, EMPIRE signed a global distribution deal with Universal Music Group for select artist projects.

Rolling Loud Announces Miami 2021 Festival

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11.17.2020

Rolling Loud Prepares for Live Music’s Return, Announces Next Miami Festival, Occurring May 7-9th 2021 @ Hard Rock Stadium

Limited Tickets Go On Sale 11/20, All Miami 2020 Tickets Will Be Honored

The World’s Premier Hip-Hop Festival Returns Stronger Than Ever from the Pandemic, Emerging as a Livestream Giant and Full-Fledged Media Company

A Statement From Rolling Loud:

We know a lot of you were excited to rage with us in February, but to help ensure the proper Rolling Loud experience, we have made the decision to move back to our usual dates. All headliners from the original dates are confirmed and 99% of the most lit rappers in the game will be scheduled to perform on the new dates for Rolling Loud Miami 2021 – R.I.P. Pop Smoke & King Von. 🙏

All tickets will be honored for the new dates and will be automatically transferred over, so hang onto your tickets! To sweeten the deal, we will be gifting those who choose to hang onto their tickets with a special rage pack that includes an exclusive shirt, mask, hand sanitizer and more. Y’all are some real, loyal RL ragers, and we can’t thank you enough for your support over the years! For those who would like to request a refund, go to RollingLoud.com/refund for more information.

Limited tickets for the new dates will be going on sale this Friday, November 20, 2020 at 10am ET.

May 7th, 8th and 9th 2021, we back outside! #RollingLoud

TICKETS → RollingLoud.com/miatix

The Announcement:

Rolling Loud entertains fans throughout the pandemic with high-quality livestreams and weekly programming, but in 2021, hip-hop’s biggest festival brand is ready to go back to doing what it does best. Today, Rolling Loud officially announces Rolling Loud Miami 2021, its first live event since 2019. Held once again at Hard Rock Stadium in Miami Gardens, FL, Rolling Loud Miami returns on May 7th-9th.

Headlined by Travis Scott, Post Malone, and A$AP Rocky, the upcoming event promises a massive, star-studded lineup, keeping as much of the 2020 lineup intact as possible while adding performances from budding stars. Postponed due to the COVID-19 pandemic, Rolling Loud’s 2020 Miami Festival was set to be the biggest event in brand history, with over 255k in expected attendance over the festival’s three scheduled days. For the 2021 edition, Rolling Loud will honor all passes for fans who held onto their 2020 tickets. Limited tickets for the 2021 festival will be available for sale starting Friday 11/20.

“We’re really excited to get back to producing Rolling Loud around the world, starting with our flagship Miami show in May,” says Rolling Loud co-founder Tariq Cherif. “This year has been tough for us all, but I believe that when we are able to finally come together again in 2021, our collective spirits will be high once again.”

Rolling Loud keeps up its cultural impact during the pandemic with its exclusive Twitch partnership, which gives fans the Rolling Loud experience with virtual festivals and weekly programming. On Halloween weekend, Rolling Loud hosted its second “Loud Stream” virtual festival, distinguished by its Halloween theme, once again topping Pollstar’s Livestream Chart.

Headlined by Gunna and Trippie Redd, who performed songs from his brand new Pegasus album, “Loud Stream” offered 12 hours of live interviews, Halloween scares, and performances spread over two days. There was even a surprise Zoom appearance from Nardwuar The Human Serviette, who interviewed Rolling Loud co-founders Matt Zingler & Tariq Cherif and impressed them with his deep knowledge. With additional performances from Young Dolph, The Kid Laroi, Young Nudy, and many more, the second “Loud Stream” raised the bar for interactivity, production value, and presentation for livestream concerts.

The “Loud Stream” virtual events are part of Rolling Loud’s wide-ranging partnership with Twitch, which includes daily live hip hop-driven programming, offering special guests and original live shows like The Rotation, The Leak, and Loud Gaming. Recent guests on Rolling Loud’s Twitch programming include Machine Gun Kelly, iann dior, Jaden Smith, Cordae, Cole Bennett, The Kid Laroi, and many others.

In addition to Miami 2021, Rolling Loud also plans to turn up for Rolling Loud Portugal, its first European festival. A supersized 5-day festival with headliners like Travis Scott, Cardi B, Stormzy, and more, Rolling Loud Portugal is scheduled for July 6th-10th, 2021 on the beach in Portimão, Portugal.

The well-being of Rolling Loud attendees, employees, and artists is of the utmost importance. Rolling Loud Miami 2021 will proceed to the extent permitted by local authorities.

Buy tickets for Miami 2021 on Friday November 20th @ 10am ET (Limited number available): http://RollingLoud.com/miatix

Buy Rolling Loud Merch: shoprollingloud.com

Critical Praise:

“In four and a half years — beginning small in Miami, and now promoting Coachella-sized events around the country — Rolling Loud has established itself as a playground for the young…This time last year, many of the rappers now drawing crowds of several thousand were barely known.” – The New York Times

“Rolling Loud is the be-all of hip-hop festivals.” – Billboard

“The Rolling Loud New York experiment was a success—one which will likely earn it a return trip to the city in future years. Far from a traditional NYC rap experience, it was a two-day event that catered to the genre’s youngest fans, with an eye squarely focused on the future.” – Complex

“In only its fifth year with four major destinations and more in the pipeline overseas, athletes, celebrities and others are forking over as much as $20,000 for VIP packages. Of course, imitators are cropping up.” – Pollstar

“…within five years Rolling Loud has grown into one of the biggest hip-hop brands in the world. Locally, it has surpassed rival events Ultra and III Points in stature and rivals prestige festivals like Coachella.” – Miami New Times

Please contact Michelle, Kerry, or Kevin for more info.

The Background:

Founded as a one-day festival in 2015 by Matt Zingler and Tariq Cherif, Rolling Loud has evolved into a global behemoth, with annual festivals in Miami, Los Angeles, New York, and the Bay Area. Postponed due to the COVID-19 pandemic, Rolling Loud Miami is scheduled for February 2021, and Rolling Loud Portugal, the brand’s first European festival and first-ever 5-day event, recently announced the lineup for next Summer. The company’s new Twitch partnership, which includes three virtual festivals in Fall 2020, allows Rolling Loud to maintain its vital cultural role during an impossibly difficult time for festivals and live music.

Links:

website | facebook | twitter | instagram

For full information, head to
https://www.rollingloud.com

Check out Rolling Loud on Twitch: twitch.tv/rollingloud

END

11.17.2020
Taleban Dooda Wants to Make His Family Proud in “Finish Him” Video

Press Release

Taleban Dooda Wants to Make His Family Proud in “Finish Him” Video

Go to Post

11.17.2020

Video: Taleban Dooda – “Finish Him” (Prod. TM88 & ATL Jacob)

The Rostrum Records Signee Shares an Intimate Clip of His Buzzing New Single

Critical Praise:

“At only 18 years old.. his talents are already overly abundant and his potential is probably higher than most up and coming artists you could name off the top of your head.” – Lyrical Lemonade

“He falls into the lane of melodic street rap that acts like YoungBoy Never Broke Again, Lil Durk, Teejay3k, and others are making, but his high-pitched vocals and limitless subject matter set him apart.” – Earmilk

The Video:

Taleban Dooda‘s pure tenor and mastery of melody makes him a good bet to become Florida’s next breakout rap star. Sharing an intimate portrait of life on the grind, Dooda shares “Finish Him,” his new video. With a beat from TM88 and ATL Jacob, “Finish Him” is an atmospheric and brooding trap ballad, which gives Dooda the space to weave together streetwise witticisms: “My opps don’t pop out, They bring the cops out/I mean they cop out, We still blow blocks down.” In the video, directed by Jacob Hale and produced by Heatwave Global, Dooda shows us how he lives, as he rides in the backseat of a Bentley, mobs in a parking lot with his homies, and prepares for war in a desolate motel room. With over a million streams across platforms since its November 5th release, “Finish Him” is the latest in a line of quality loose singles from the 18-year-old East Tampa native. The track peaked at #8 (US) & #9 (WW) on Soundcloud’s New & Hot Charts (All Genres) and is currently sitting at #31 on the Top 50 All Genre & Hip Hop (US).

Though Taleban Dooda only started rapping at the age of 15, he used his innate sense of melody to gain inroads in his state’s rap scene. After working hard behind the scenes to build a backlog of bangers, Dooda struck gold with “Tru Colors,” his first-ever release, racking up over 2 million streams, generating over 1 million views on its YouTube video, and reaching #18 on SoundCloud’s worldwide New & Hot chart. The teenager kept the momentum going with collaborations with his frequent rap partner Rees Money, and successful video singles like “2 In Da Morning” (900k views). Most recently, the Green Light Music Group/Rostrum Records signee shared “Dis Dooda,” which Vice named as one of the 24 Best Songs of September. Stay tuned for much more from the teenaged rapper as he continues to develop into one of the South’s most exciting rap talents.

Watch “Finish Him” (Prod. by TM88 & ATL Jacob): https://youtu.be/G6DSOiBojRE

Buy/Stream “Finish Him” (Prod. by TM88 & ATL Jacob): https://smarturl.it/TalebanDoodaFinish

Please contact Michelle or Kevin for more info.

The Background:

Taleban Dooda is an 18-year old rapper from East Tampa, FL, with the vivid lyrics of Kodak Black and the smooth tone of Jeremih. Dooda got his start singing at 15 and rapping at 16, making melody the foundation of his sound. In addition to several releases with frequent collaborator Rees Money, his debut solo release was this year’s “Tru Colors” and the song has amassed over 2 million streams.

DJ Scheme Shares “Soda” ft. Ski Mask & Cordae, Announces Debut Album ‘FAMILY’

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11.13.2020

DJ Scheme Officially Announces FAMILY, His Debut Album Coming December 4th via Scheme Records/EMPIRE

The Florida Rap Scene Heavy-Hitter Recruits Ski Mask The Slump God, Cordae, and Take a Daytrip for “Soda” Single

The Producer/DJ/Artist’s Debut Album Celebrates the Concept of Family and Kinship With Help From Dozens of His Close Friends, Who Also Happen to Be Rap’s Biggest Names

Critical Praise:

2019 XXL Freshman DJ

“DJ Scheme is a driving force behind Miami’s Members Only collective, and his menacing beats helped turn XXXTentacion and Juice WRLD into household names.” – Consequence of Sound

“The Palm Beach-raised music curator and general of vibes Gabe Guerra, better known as DJ Scheme, is among the biggest influencers in South Florida hip-hop…Think of him as DJ Clue to Miami’s up-and-coming Jay-Zs.” – Miami New Times

The Announcement:

A musical polymath respected across the rap game, DJ Scheme is the connective tissue of Florida’s bustling rap scene. Finally ready to show the world what he can do as a lead artist, Scheme officially announces FAMILY, his highly-anticipated debut album. Created with the help of dozens of the rap scene’s most vital talents, FAMILY is a testament to the power of creative collaboration, as Scheme blends a wide variety of styles, voices, and dispositions into a cohesive whole. The album celebrates musical kinship, and the way creative partnerships can create deep familial connections and reinforce a sense of community.

“Collaboration is everything,” says Scheme. “And that’s something that I stand by. That’s how you’re going to get the best out of me every time.”

The 23-year-old DJ had a hand in the production of all 17 tracks on FAMILY, which follows a naturally invigorating rhythm that echoes Scheme’s DJ sets at Rolling Loud and elsewhere. Though a full tracklist announcement is coming soon, Scheme recently revealed the star-studded album cover art, giving fans a sneak peek at the album’s insanely high level of talent. Arriving December 4th, FAMILY is the first release by Scheme’s new venture Scheme Records, a partnership with EMPIRE.

Along with the official announcement of the album, Scheme shares “Soda,” a brand new banger with appearances from Cordae and Scheme’s close friend Ski Mask The Slump God. Produced by Scheme and Take A Daytrip, “Soda” is an irresistibly bouncy banger, complete with off-kilter arpeggios and Scheme’s signature booming bass. On the surface, Ski Mask and Cordae seem to be an odd pair, but they find the same wavelength on “Soda,” flexing their superlative technical rhyming abilities with angular flows and tongue-twisting lyricism: “Don’t even gotta finish my sentence, they feelin’ my presence/Like a navy but your closed eyelids/Feelin’ like a menace to Society, I’m Dennis The Menace without sobriety/Hold my beer,” rhymes Ski. One of the most mosh pit-ready songs on the upcoming project, “Soda” delivers the unexpected chemistry and hard-hitting rhymes that fans can expect from the rest of the album.

Though he’s just 23-years-old, DJ Scheme has evolved into one of the rap industry’s most influential figures. The Miami native started his career as a tour DJ for wifisfuneral, before linking up with Ski Mask The Slump God and XXXTentacion and joining their Members Only collective. Over the past half-decade, Scheme has evolved into one of rap’s most in-demand DJ’s, serving as official tour DJ for the likes of Juice WRLD, Pouya, Robb Bank$, Fat Nick, and more. In 2019, XXL tapped Scheme to be the official DJ for its 2019 Freshman Cyphers. In 2019, Scheme released the PRESEASON EP, his first release as a lead artist, featuring the hit single “How You Feel” ft. Ski Mask The Slump God & Danny Towers, which recently earned a GOLD certification from the RIAA.

DJ Scheme is a fixture at Rolling Loud, hip-hop’s biggest festival brand, performing DJ sets at every Rolling Loud event since its inception and acting as master of ceremonies for the emotional Juice WRLD memorial during Rolling Loud Los Angeles 2019. As the official DJ of Rolling Loud’s Twitch channel, Scheme has evolved into an engaging on-camera personality, regularly co-hosting Rolling Loud’s “The Rotation” talk show and acting as host for two “Loud Stream” virtual festivals.

Stay tuned for more announcements about FAMILY, out 12/4 via Scheme Records/EMPIRE.

Buy/Stream “Soda” ft. Ski Mask The Slump God, Cordae & Take A Daytrip: https://music.empi.re/soda

Please contact Michelle or Kerry if interested in talking with DJ Scheme.

Young Dolph & Key Glock Reunite for Stylish “No Sense” Video

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11.12.2020

Video: Young Dolph – “No Sense” ft. Key Glock

The Dynamic Paper Route EMPIRE Duo Show Us How They Live in the Latest Rich Slave Music Video

The Video:

Few rap duos have the charisma and chemistry of Young Dolph and Key Glock. Today, the two Paper Route EMPIRE rappers reunite for “No Sense,” a colorful new music video. Re-kindling the connection that powered their Billboard Top 10-peaking joint album Dum & Dummer, Dolph and Glock dive headfirst into a beat by Supah Mario & Cassius Jay, rhyming about their ever-growing bankrolls and their unassailable street reputations: “Everybody know that he a big sh*t popper/Smokin’ ice cream, rollin’ on some peach cobbler,” spits Dolph. In the video, D&G defy the feds by retreating to a colorful soundstage where they luxuriate amidst a few of their favorite things: bands of cash, camo-wrapped sports cars, and more. “No Sense” is the latest video from Rich Slave, Dolph’s deeply personal and highly successful new album, following the searing political statement of “The Land” (1.7 million views).

Emphasizing his Memphis roots with Dirty South instrumentals, the album explores Dolph’s rags to riches story, while taking time to reflect on the glass ceiling on the upward mobility of Black people; no amount of money allows you to escape racism as a Black person in this country. The album is home singles like the West Coast tribute “Death Row,“ the conversational “Blue Diamonds“ (8.4 million views), and the Megan Thee Stallion-featuring riders’ anthem “RNB,” which reached the top ten of Billboard’s Hip-Hop/R&B airplay chart. Rich Slave peaked at #4 on the Billboard 200 and hit #1 on Billboard’s Independent Albums chart, selling over 65k units and generating over 44 million on-demand streams in its first week. Featuring an additional appearance from G Herbo, Rich Slave is available everywhere via Paper Route EMPIRE.

Watch “No Sense” ft. Key Glock: https://youtu.be/zvgXz0us78M

Buy/Stream Rich Slave: https://empire.ffm.to/richslave

Visit Young Dolph’s website to purchase the album and Young Dolph merch: http://store.youngdolph.com/

Rich Slave tracklist:
1. Hold Up Hold Up Hold Up
2. Black Friday Skit
3. To Be Honest
4. I See $’s
5. Corduroy House Shoes
6. What’s Da Bizness
7. The Land
8. Death Row
9. Cray Cray
10. RNB ft. Megan Thee Stallion
11. Rich Slave
12. Until It Rot
13. Blue Diamonds
14. No Sense ft. Key Glock
15. Benz
16. 1 Scale ft. G Herbo

Please contact Michelle or Erin for more info.

DC The Don Unleashes His Inner Rock Star with “Wait Your Turn”

Go to Post

11.12.2020

Audio: DC The Don – “Wait Your Turn”

The 20-Year-Old Milwaukee Native Shows Off His Versatility in the Pop-Punk-Flavored Single

Critical Praise:

The Song:

A multifaceted talent who can craft soaring melodies as well as fast-paced rhymes, DC The Don uses his music to stress the importance of always being yourself. Indulging his inner rock star, DC The Don shares “Wait Your Turn,“ his latest single. Built around a ferocious guitar riff that would feel at home on a Blink 182 album, “Wait Your Turn” wears DC’s emo and alt-rock influences on his sleeves, as he forgoes his lightning quick rhymes in favor of emotional wails. The song mixes the guitar riff with a swinging trap-adjacent instrumental, as DC The Don works through relationship woes with a woman who is moving too fast for his liking: “Baby it’s no rush, you gotta wait your turn, yeah/Baby when you cut it burns ya/Where you at, I’m still concerned, yeah/I’m goin’ back I guess I never learn, yeah.” Produced by Trademark, “Wait Your Turn” proves that DC makes as convincing a rock star as he does a rap star.

“Wait Your Turn” is the rapper’s first new song since the release of Come As You Are, DC’s engaging and hyper-melodic debut album, which has amassed more than 40 million streams across platforms. Spanning 14 tracks, CAYA emphasizes the importance of being authentic to your creative self, and reflects the 20-year-old rapper’s willingness to put in the work and create his own lane in a stifling city. The new album is home to previously released fan favorites like the pop-punk “Jesus Can’t Save You“, the hard-hitting collab “Red Light” ft. DDG & YBN Almighty Jay, and the Supah Mario-produced “Nascar Racer.” With additional production from Trademark, Garza, SephGotTheWaves, and others, Come As You Are is available everywhere via Rostrum Records.

Buy/Stream “Wait Your Turn”: https://smarturl.it/DCTheDonWaitYourTurn

Watch a visualizer for “Wait Your Turn”: https://youtu.be/LAU77ErKHIY

Please contact Gavin or Kevin for more info.

The Background:

Ariana Grande, Rick Astley, and Other Fun TikTok Developments

Go to Post

11.11.2020

TikTok Treats, Week Of November 9th

Ariana Grande, Rick Astley and More TikTok Stories

The News:

Music trends on TikTok run the gamut of origins. They can come from superstars, veterans, up-and-comers, or international artists. TikTok offers an even playing field for acts of all types–their success is limited only by how much creativity they inspire in the community. Below, check out some recent trends, including songs from current, former, and up-and-coming pop stars, and rappers from two different continents:

Last week, TikTok got a surprise visit from the originator of one of the Internet’s most enduring memes. Now, nearly 15 years since the Internet discovered the RickRoll, Rick Astley joined TikTok and RickRolled the whole app (17 million video views). As he continues to post videos to TikTok with songs that inspire him, including Curtis Waters’ TikTok hit “Stunnin,” it becomes clearer and clearer that Rick’s never gonna give it up.
Ariana Grande returned at the end of October with positions, which recently became her third number one album in two years. Unsurprisingly, her recent number one single “positions” is becoming a TikTok hit, inspiring a transition trend that comments on her chorus lyrics (“Switchin’ the positions for you/ Cookin’ in the kitchen and I’m in the bedroom”) and racking up over 215k video creations. The TikTok community, however, has picked its own favorite song from the album–”pov,” which has already generated more videos than “positions” (500k+ creations). A touching ballad about seeing yourself through your partner’s eyes, “pov” inspired its own trend, where users show “all of my pretty, and all of my ugly too.”
From “mi pan” to “Kulikitaka Ti,” TikTok hits can transcend language barriers and become worldwide smashes. Russian rapper Morganshtern has spent multiple weeks trending on TikTok with his song “ICE” (1.3 million creations). A hard-edged synth-driven banger, “ICE” has become a go-to song for moments when TikTok users just can’t deal with things anymore, whether they’re trying to avoid cockroaches in their houses, the pool water is too cold, or if you’re faced with an impossible choice.
DIY bedroom rapper 347aidan has dedicated 2020 to building an audience for his music on TikTok, promoting his singles, previewing new music, and even dueting with amateur musicians. In October, 347aidan let his fans know that he was dropping the lo-fi, keyboard-driven isolation anthem “Dancing In My Room” as his next single. Since then, the song has become one of TikTok’s top trending songs, soundtracking videos of mood-boosting pit bulls, seaside adventures, and, well, dancing in a bedroom. “Dancing In My Room” even reached the ears of TikTok influencers like @bellapoarch and cartoonist @robsonlami.
Known for its singular scene led by Lil Uzi Vert, Philadelphia hip-hop is having a moment on TikTok with Popp Hunna’s “Adderall (Corvette Corvette).” Built around a skittering electronic-influenced instrumental and Popp’s energetic fast-raps, “Adderall” is one of the platform’s top trending songs after @yvnggprince created a viral dance challenge. With over 3.1 million video creations on TikTok total, and over 2 million in the past week, “Adderall” shows no signs of slowing down, especially after Charli D’Amelio, Pittsburgh Steelers wide receiver JuJu Smith-Schuster, and dozens of other influencers created their own videos.

TikTok has experienced immense growth in the past year–trending songs take only days to reach numbers that TikTok’s original hits built up over months. The platform’s emphasis on community-driven virality democratizes the hit-making process. As it continues to grow, the way TikTok interacts with the broader music world grows more fascinating, minting new stars of all genres and reviving hits from all eras.

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

For more info, please contact:
Michelle McDevitt, Andrea Higgins, Erin Ryan, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Links:

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:
Stevie Nicks, Jason Derulo, and More Highlight a Big TikTok Week
Now Here You Go Again, You Say You Want Your TikToks
Pop Smoke, 24kGoldn, Flo Milli, and Others Have Scored Multiple TikTok Hits
TikTok Salutes Its #FamiliaLatina: Music Stories from Latinx Heritage Month
Big Sean, Charlie Puth, Classical Harp, and More From TikTok
David Guetta, Sada Baby, and Rick James Are Having a Moment on TikTok
BTS Hits #1, Kendrick Plants Money Trees, and More From TikTok
Dua Lipa Levitates, J. Cole Soundtracks Glow-Ups and More TikTok Stories
TikTok: The “WAP” Dance Challenge, Folklore, La Roux, and More Provide Joy and Catharsis
Charlie Puth, Pop Smoke, and More Trending TikTok Stories
Artists Unite to Say #SaveTikTok
How TikTok Users Use the App to Boost Their Musical Careers
TikTok Doesn’t Just Mint New Hits…It Revives Old Ones
These International TikTok Artists and Hits Eliminate Language Barriers
Who’s Hot on TikTok? Jason DeRulo, Rod Wave, and More
TikTok Success = Chart Success and the Hot 100 Proves It
TikTok Users and Artists Celebrate #MyPride Through Music
TikTok Promotes a Vibrant Artistic Community with #BlackMusicMonth

END

11.11.2020
Mariah Carey, Luke Combs, and More TikTok Music Stories

Press Release

Mariah Carey, Luke Combs, and More TikTok Music Stories

Go to Post

11.7.2020

TikTok Treats, Week Of November 2nd

Mariah Carey Can’t Wait for Christmas, Luke Combs Makes a Chart Splash, and Much More

The News:

Throughout a tumultuous 2020, TikTok has been a refuge from the outside world, providing a welcome distraction with music new and old. Below, find some interesting stories from the world of music that have made waves on TikTok in recent days:

This week, the calendar changed from October to November, and one particular diva was extremely excited for the start of a new season. Slowly becoming as synonymous with Christmas as Santa Claus, Mariah Carey took to TikTok to mark the official beginning of “All I Want For Christmas Is You” season. Rest assured that you’ll be hearing the song all over TikTok and everywhere else over the coming weeks.
Possibly the most popular pop group of the 00s, the Black Eyed Peas are making their presence felt on TikTok with their Justin Timberlake-featuring 2003 hit “Where Is The Love?” (1.3 million video creations). The song’s memorable riff has inspired a new side-stepping dance trend, fit for describing DGAF attitudes about washing dishes, procrastination on school work, halloween monster dance-offs, and more.
“Where Is The Love?” isn’t the only 2000s hit that’s having a moment on the platform. UK R&B duo Mary Mary’s 2007 song “Walking” (41k video creations) has become a popular meme to describe those with a reason to strut, from Power Rangers, to elementary school mean girls, to cheerful bernedoodles. Nappy Roots‘ cheerful classic “Good Day” (195k creations) is also spreading positive vibes in videos about rescuing animals (cats and even elephants!) and socially-distant volleyball. And viral dance originator Soulja Boy is trending once again, as TikTok users turn to Ying Yang Twins and their 2002 anthem “Say I Yi Yi” (over 2 million creations) when they want to show off their wild sides.
In TikTok chart news, country star Luke Combs‘ strategy to debut audio from his song “Forever After All” (81k video creations) early on TikTok paid off in a big way. After months of organic growth after its release as a TikTok sound over the summer–and after it soundtracked one memorable wedding proposal–”Forever After All” debuted at #2 on the Billboard Hot 100, generating over 29 million on-demand streams in its first week. The song also moved 52,000 sales, topping Billboard’s Digital Song Sales Chart.
Electronic/pop artist Stellar is the latest rising artist to score a surprise TikTok hit. On his song “Ashes” (1.6 million video creations), Stellar rides a rubbery bassline as he expresses his frustration with being trapped in a relationship with a controlling ex. After the song exploded, Stellar filmed himself telling his ex that the song he wrote about her went viral on TikTok. The video generated over 45 million views, and he recently posted a Part 2, in which he plays her his song “Blur” (which is also about her). Based on her reaction, don’t expect a Part 3.
Indie artist Grandson has made waves on TikTok and elsewhere with his song “Blood/Water” (179k video creations). He’s also an active user of the platform, sharing behind-the-scenes clips from his music videos, reacting to a viral dance created by @madyvivian to his song “Dirty,” and giving a history lesson about how “Blood/Water” came to be.

TikTok is an oasis of joy, a place for its community to come to relieve stress. As the app wraps up a successful year, it will continue to play a major role in its users’ lives, providing needed doses of cheer and optimism and driving the cultural conversation.

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

For more info, please contact:
Michelle McDevitt, Andrea Higgins, Erin Ryan, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Rah Swish and Dream Doll Connect for a NSFW NYC Jam

Go to Post

11.6.2020

Single: Rah Swish – “Watchu Like” ft. Dream Doll

The Canarsie Native and Pop Smoke Associate Interpolates Aaliyah For His Latest Single

Critical Praise for Artist Name:

“As the New York City street rap renaissance continues, it seems like new guys are coming around every corner with a banger. Enter Rah Swish, whose latest song, ‘Treeshin’,’ is a stereo system’s dream: bass-heavy, belligerent, and demanding to be cranked to max volume.” – Pitchfork

“New York’s Secret Weapon” – Kazi Magazine

The Song:

With a bold New York attitude and a booming basso voice, Rah Swish is carrying the flame for Canarsie hip-hop. Recruiting Bronx emcee Dream Doll for a sex positive banger, Rah shares “Watchu Like,“ his new single. Riding a beat that gives a drill spin to Timbaland’s beat for Aaliyah’s classic hit “Are You That Somebody?”, ‘Watchu Like” is a down-and-dirty duet, in which Rah and Dream Doll dialogue about keeping their relationship on the down-low: “Tell me watchu like (WOO WOO)/But I need you to keep it discreet,” rhymes Rah. The new single is the Brooklyn rapper’s first since the release of “50 Bars Pt. 4,“ a relentless single-verse assault.

Rapping with an infectious energy and a stark perspective of Brooklyn street life, Rah Swish is a prominent pillar of the city’s ascendant drill scene. A close friend and associate of the late great Pop Smoke, he showed the world what he was capable of on WOO Forever, released earlier in 2020. Populated by his rapidfire flows and wild ad-libs (“WOO”), WOO Forever proves that Rah Swish is more than capable of keeping the WOO alive. The album is home to street hits like “Feel Like Pop,” “Tongue Out (Treeshin’ 2),” and “WOO Forever,” which has over 1 million combined streams. With appearances from Jay Gwuapo and Curly Savv, WOO Forever is available everywhere via WOO Entertainment/EMPIRE.

Stay tuned for Rah’s next project, due to drop before the end of 2020.

Buy/Stream “Watchu Like” ft. Dream Doll: https://music.empi.re/watchulike

Buy/Stream WOO Forever: https://empire.ffm.to/woo_forever

Please contact Michelle or Erin for more info.

The Background:

Hailing from Canarsie, Brooklyn, Rah Swish is one of the first to carve out the newfound drill scene in New York City. Rah Swish teamed up with childhood friends to make a rap collective named N.B.A., which stood for “Never Broke Again.” After garnering millions of views on group songs, Rah began to release music as a solo act and built a highly engaged core following with early standout records like “Debo,” “Back Up,” “This & That,” and “Double It” with Pop Smoke. Dropping his first body of work in 2019 entitled “Look What They Started,” Rah quickly began to catapult to new heights with the breakout single “Treeshin’,” which became the unapologetic theme song for thotty activity all over his city and reached 2 million views on Youtube in a matter of months. In 2020, Rah has continued to put New York on notice with standout videos like “Too Much” featuring Bizzy Banks,“War Time” and “Who Run The City”. Rah draws inspiration from 50 Cent, Lil Wayne, Jay-Z, Drake, and of course, Rah Swish. WOO!

Taleban Dooda is Cold Like Sub-Zero in “Finish Him” Single

Go to Post

11.6.2020

Song: Taleban Dooda – “Finish Him” (Prod. TM88 & ATL Jacob)

The Tampa-Born Teenager Flexes His Melodic Might Over a Beat From Two Hitmaking ATL Natives

Critical Praise:

The Song:

With a honeyed tenor and a supernatural facility with melody, Taleban Dooda is tearing up the South with his emotional rhymes. Today, the Tampa-born teenager flexes his muscles in “Finish Him,” a cavernous new single. Produced by TM88 (Lil Uzi Vert’s “XO Tour Llif3”) and ATL Jacob (Future, Roddy Ricch), “Finish Him” provides a cinematic surround-sound background for Dooda to talk his smack, complete with thunderous 808s and twinkling synth bells. Weaving through the beat’s negative space with a bruised toughness, Dooda offers a stern warning who would stand in the way of his ability to provide for his family: “I know you aren’t my homie, cause you’d let me starve/Even though I always sin, I still repent to God/It took so long for me to win, I got so many scars/Until I picked up that pen, now I’m livin’ large.”

“Finish Him” is the latest in a line of quality loose singles from the 18-year-old Rostrum Records signee. The song immediately follows last month’s “Dis Dooda,” which Vice named as one of the 24 Best Songs of September. Though the East Tampa native only started rapping at the age of 15, he used his innate sense of melody to gain inroads in his state’s rap scene. After working hard to build a backlog of bangers, Dooda struck gold with “Tru Colors,” his first-ever release, racking up over 2 million streams, generating over 1 million views on its YouTube video, and reaching #18 on SoundCloud’s worldwide New & Hot chart. The Tampa teenager kept the momentum going with collaborations with his frequent rap partner Rees Money, and successful video singles like “2 In Da Morning” (700k views). Stay tuned for much more from the teenaged rapper as he continues to develop into one of the South’s most exciting rap talents.

Buy/Stream “Finish Him” (Prod. by TM88 & ATL Jacob): https://smarturl.it/TalebanDoodaFinish

Watch the lyric video for “Finish Him”: https://youtu.be/XesaJ53BCEM

Please contact Michelle or Kevin for more info.

The Background:

Links:

instagram | soundcloud | twitter

“Finish Him” (Prod. by TM88 & ATL Jacob): https://smarturl.it/TalebanDoodaFinish

“Dis Dooda”: https://smarturl.it/DoodaDisDooda / https://youtu.be/q-GBO7z9XAc

“2 In Da Morning”: https://youtu.be/Tm2Pvww2Y4A

“Tru Colors”: https://youtu.be/DF1A9DcbtKA

END

11.03.2020
Rolling Loud “Loud Stream” Recap: Trippie Redd, Gunna & More Perform

The Announcement:

With lineups that boast the genre’s best and brightest, every Rolling Loud is a monumental event on the hip-hop cultural calendar. As the company prepares to host their second “Loud Stream” virtual festival, Rolling Loud shares a brand new, limited line of merch. Available for this weekend only, the new Loud Stream capsule collection includes co-branded items (shirts, hoodies, hats, masks, and more) with some of the stream’s most notable performers, including headliners Trippie Redd and Gunna and buzzing artists The Kid Laroi and Young Nudy. The collection also includes a sleek, cyberpunk t-shirt design from Rolling Loud itself.

Airing exclusively on Twitch on October 30th and October 31st from 6pm to 12am ET, the virtual festival is Rolling Loud’s first Halloween-themed event–expect extravagant visuals, eye-popping merch, and additional scary surprises. During the stream, hosted once again by Druski, DJ Scheme, JenesisGiselle, & DJ Five Venoms, Rolling Loud will launch a costume contest for fans at home. Post a picture of your costume to socials with the hashtag #RLHALLOWEEN to enter for the chance to win tickets to future Rolling Loud events, merch, cash, and other prizes, including a new iPhone 12. Like the first “Loud Stream,” which hosted headliners Swae Lee and Ski Mask The Slump God and drew over 4.4 million live views, the second live stream is 100% free and 100% live, with no pre-recorded sets.

In addition to the headliners, the lineup boasts a formidable undercard, including heavyweights like Young Dolph and K CAMP, rising stars like The Kid Laroi, iann dior, and $NOT, leading ladies like Coi Leray, Rubi Rose, and Sukihana, plus many more. During the second “Loud Stream,” Rolling Loud will raise funds for the Equal Justice Initiative, an organization committed to ending mass incarceration and excessive punishment in the United States, to challenging racial and economic injustice, and to protecting basic human rights for the most vulnerable people in American society.

The “Loud Stream” virtual events are part of Rolling Loud’s wide-ranging partnership with Twitch, which includes daily live hip hop-driven programming, offering special guests and original live shows like The Rotation, The Leak, and Loud Gaming. Recent guests on Rolling Loud’s Twitch programming include Machine Gun Kelly, Swae Lee, iann dior, Jaden Smith, Cole Bennett, King Von, Flipp Dinero, Yella Beezy, and many others.

Watch “Loud Stream” NOW Twitch.tv/RollingLoud until 12AM ET, and be sure to check back TOMORROW at 6pm ET for Day 2.

Buy Rolling Loud “Loud Stream” merch, only available this weekend: shoprollingloud.com

Check this Dropbox throughout the stream for hi-res images (credit “@NAME/Rolling Loud”): https://www.dropbox.com/sh/xbpnyqrvq0v2pj3/AAAvJcRm1tAdR3E6hFWRFNt1a?dl=0

Subscribe to Rolling Loud on Twitch and visit RollingLoud.com/Twitch to read about subscriber benefits.

Critical Praise:

“In four and a half years — beginning small in Miami, and now promoting Coachella-sized events around the country — Rolling Loud has established itself as a playground for the young…This time last year, many of the rappers now drawing crowds of several thousand were barely known.” – The New York Times

“Rolling Loud is the be-all of hip-hop festivals.” – Billboard

“The Rolling Loud New York experiment was a success—one which will likely earn it a return trip to the city in future years. Far from a traditional NYC rap experience, it was a two-day event that catered to the genre’s youngest fans, with an eye squarely focused on the future.” – Complex

“Rolling Loud continues to prove its hip-hop tastemaking status is no fluke” – Pollstar

For more info, please contact:
Rolling Loud: Michelle, Kerry, or Kevin
Twitch: Samantha

The Background:

About Rolling Loud
Founded in 2015 by Matt Zingler and Tariq Cherif as a one-day festival in Miami, Rolling Loud evolved into a global behemoth, with massive festivals on both American coasts and international events in Europe and Australia. In October 2019, Rolling Loud hosted the first annual Rolling Loud New York, which boasted one of the brand’s most impressive lineups yet, and in December, it drew 65,000 fans per day to Banc of California Stadium for Rolling Loud Los Angeles.

About Twitch
Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. It brings the joy of co-op to everything, from casual gaming and world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, the biggest community event of the year, where tens of thousands of people come together to celebrate and connect with others who share their interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Twitter and on our Blog.

Links:

website | twitter | instagram | facebook

Buy Rolling Loud Merch: shoprollingloud.com

Check out Rolling Loud on Twitch: Twitch.tv/RollingLoud

Check out RollingLoud.com for more information.

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11.03.2020

🔊🎃 LOUD STREAM ON NOW: Rolling Loud Reveals Collab Merch With Trippie, Gunna, & More

Press Release

🔊🎃 LOUD STREAM ON NOW: Rolling Loud Reveals Collab Merch With Trippie, Gunna, & More

Go to Post

10.30.2020

Rolling Loud Reveals Collaborative Merch With “Loud Stream” Artists Trippie Redd, Gunna, The Kid Laroi & Young Nudy

Rolling Loud’s Second Virtual “Loud Stream” Festival Airs Today and Tomorrow from 6pm-12am ET, Exclusively On Twitch

The World’s Premier Rap Festival Brand Partners With Twitch to Deliver a Totally-Live Virtual Festival, Complete with Tricks, Treats, and Other Surprises

The Announcement:

With lineups that boast the genre’s best and brightest, every Rolling Loud is a monumental event on the hip-hop cultural calendar. As the company prepares to host their second “Loud Stream” virtual festival, Rolling Loud shares a brand new, limited line of merch. Available for this weekend only, the new Loud Stream capsule collection includes co-branded items (shirts, hoodies, hats, masks, and more) with some of the stream’s most notable performers, including headliners Trippie Redd and Gunna and buzzing artists The Kid Laroi and Young Nudy. The collection also includes a sleek, cyberpunk t-shirt design from Rolling Loud itself.

Airing exclusively on Twitch on October 30th and October 31st from 6pm to 12am ET, the virtual festival is Rolling Loud’s first Halloween-themed event–expect extravagant visuals, eye-popping merch, and additional scary surprises. During the stream, hosted once again by Druski, DJ Scheme, JenesisGiselle, & DJ Five Venoms, Rolling Loud will launch a costume contest for fans at home. Post a picture of your costume to socials with the hashtag #RLHALLOWEEN to enter for the chance to win tickets to future Rolling Loud events, merch, cash, and other prizes, including a new iPhone 12. Like the first “Loud Stream,” which hosted headliners Swae Lee and Ski Mask The Slump God and drew over 4.4 million live views, the second live stream is 100% free and 100% live, with no pre-recorded sets.

In addition to the headliners, the lineup boasts a formidable undercard, including heavyweights like Young Dolph and K CAMP, rising stars like The Kid Laroi, iann dior, and $NOT, leading ladies like Coi Leray, Rubi Rose, and Sukihana, plus many more. During the second “Loud Stream,” Rolling Loud will raise funds for the Equal Justice Initiative, an organization committed to ending mass incarceration and excessive punishment in the United States, to challenging racial and economic injustice, and to protecting basic human rights for the most vulnerable people in American society.

The “Loud Stream” virtual events are part of Rolling Loud’s wide-ranging partnership with Twitch, which includes daily live hip hop-driven programming, offering special guests and original live shows like The Rotation, The Leak, and Loud Gaming. Recent guests on Rolling Loud’s Twitch programming include Machine Gun Kelly, Swae Lee, iann dior, Jaden Smith, Cole Bennett, King Von, Flipp Dinero, Yella Beezy, and many others.

Watch “Loud Stream” NOW Twitch.tv/RollingLoud until 12AM ET, and be sure to check back TOMORROW at 6pm ET for Day 2.

Buy Rolling Loud “Loud Stream” merch, only available this weekend: shoprollingloud.com

Check this Dropbox throughout the stream for hi-res images (credit “@NAME/Rolling Loud”): https://www.dropbox.com/sh/xbpnyqrvq0v2pj3/AAAvJcRm1tAdR3E6hFWRFNt1a?dl=0

Subscribe to Rolling Loud on Twitch and visit RollingLoud.com/Twitch to read about subscriber benefits.

Critical Praise:

“Rolling Loud is the be-all of hip-hop festivals.” – Billboard

“Rolling Loud continues to prove its hip-hop tastemaking status is no fluke” – Pollstar

For more info, please contact:
Rolling Loud: Michelle, Kerry, or Kevin
Twitch: Samantha

The Background:

About Rolling Loud
Founded in 2015 by Matt Zingler and Tariq Cherif as a one-day festival in Miami, Rolling Loud evolved into a global behemoth, with massive festivals on both American coasts and international events in Europe and Australia. In October 2019, Rolling Loud hosted the first annual Rolling Loud New York, which boasted one of the brand’s most impressive lineups yet, and in December, it drew 65,000 fans per day to Banc of California Stadium for Rolling Loud Los Angeles.

About Twitch
Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. It brings the joy of co-op to everything, from casual gaming and world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, the biggest community event of the year, where tens of thousands of people come together to celebrate and connect with others who share their interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Twitter and on our Blog.

Links:

website | twitter | instagram | facebook

Buy Rolling Loud Merch: shoprollingloud.com

Check out Rolling Loud on Twitch: Twitch.tv/RollingLoud

Check out RollingLoud.com for more information.

END

11.03.2020

King Von Shares “The Code” Video ft. Polo G from Welcome To O-Block

Press Release

King Von Shares “The Code” Video ft. Polo G from Welcome To O-Block

Go to Post

10.30.2020

Video: King Von – “The Code” ft. Polo G

Two Chicago Standouts Connect in the Video From Von’s Debut Project Welcome To O-Block, Out Now via Only The Family/EMPIRE

Critical Praise:

“King Von’s original ‘Crazy Story’ is the kind of thing hip-hop heads should crave: an immediate and distinct piece of cinematic rap that makes time for flirting and gangbanging all in one ferocious verse. The Chicago rapper details an attack on an opp that keeps you engrossed all the way to the very end” – The 405

“King Von’s incredibly vivid story-telling rhymes have propelled him to the forefront of Chicago drill rap.” – The FADER

“King Von excels in using his storytelling as a device to portray the struggle of growing up in Chicago.” – Pitchfork

The Album + Video:

King Von shares “The Code,” the latest video from his brand new Welcome To O-Block album. “The Code” is the first-ever collaboration between King Von and fellow Chicago rising star Polo G. Both emcees demonstrate their superlative narrative abilities and keen eyes for detail over a dramatic piano-led instrumental from JTK & DJ Ayo. Directed by DrewFilmedIt, the video for “The Code” finds Von and Polo executing a digital heist and drawing their enemies to an undisclosed location for some street justice.

Watch “The Code” ft. Polo G: https://youtu.be/luU7F7lvvjk

Relaying street stories with a painter’s eye for detail and a playwright’s sense of drama, King Von is one of the rap game’s most vital voices. Offering up an unfiltered and breathlessly intense portrait of his come-up, King Von shares Welcome To O-Block, his debut album and origin story. Shaped by his upbringing in his notorious home neighborhood and by his lifelong experiences with the criminal justice system, Von delivers his rhymes with a single-minded energy, laying out the life-or-death stakes of his day-to-day as a rising rap star. The 25-year-old rapper interrogates every corner of his state of mind, revealing the earned confidence and residual paranoia of a man determined to overcome his demons, reach stardom, and provide for his friends and family.

Featuring production from Von’s frequent collaborator Chopsquad DJ alongside famous faces like Wheezy, Tay Keith, Hitmaka, and Will-A-Fool, Welcome To O-Block incorporates regional sounds from around the map into Von’s dramatic post-drill sound. The rapper reaches a new level of craftsmanship as he covers conflicts and situations familiar to anyone who grew up in a neglected urban environment. Setting the scene with opening track “Armed & Dangerous,” Welcome To O-Block finds Von lamenting a friend’s betrayal on “Why He Told“ (6.9 million YouTube views) and contemplating the harsh decisions faced by people caught up in the justice system on “How It Go“ (8.3 million views). Showing his versatility, Von reflects on his sins and shows off his melodic abilities on “Demon,” and works through relationship woes on “Mad At You,” a duet with fellow Chicagoan Dreezy.

The new project is home to buzzing new singles like the Brooklyn-meets-Chicago anthem “I Am What I Am” ft. Fivio Foreign (7.2 million views), the lightning-quick home invasion tale “Gleesh Place“ (2.4 million views), and the furious breakout hit “All These N****s” (24.5 million views), featuring his mentor and close friend Lil Durk. Featuring additional appearances from Polo G, Moneybagg Yo, and Prince Dre, Welcome To O-Block is available everywhere via Only The Family/EMPIRE.

Welcome To O-Block is the follow-up to Levon James, a wide-ranging and successful project, home to the hit single “Took Her To The O“ (27 million views). The culmination of a meteoric rise that started with 2018’s “Crazy Story,” Welcome To O-Block establishes Von as one of his city’s, and the rap game’s most promising new stars.

Welcome To O-Block: https://music.empi.re/oblock

Welcome To O-Block tracklist:
1. Armed & Dangerous (Prod. Chopsquad DJ)
2. GTA (Prod. Chopsquad DJ)
3. Demon (Prod. Chopsquad DJ)
4. Mine Too (Prod. Hitmaka)
5. The Code (Feat. Polo G) (Prod. JTK & DJ Ayo)
6. Why He Told (Prod. Chopsquad DJ)
7. Back Again Feat. Lil Durk & Prince Dre (Prod. Tay Keith)
8. Gleesh Place (Prod. Wheezy)
9. All These N***as (Feat. Lil Durk) (Prod. Chopsquad DJ)
10. Can’t Relate (Prod. Will-a-Fool)
11. Mad At You (Feat. Dreezy) (Prod. Chopsquad DJ)
12. Aint See It Coming (Feat. Moneybagg Yo) (Prod. Chopsquad DJ)
13. I Am What I Am (Feat. Fivio Foreign) (Prod. Chopsquad DJ)
14. Ride (Prod. Chopsquad DJ)
15. How it Go (Prod. Chopsquad DJ)
16. Wayne’s Story (Prod. Chopsquad DJ)

Please contact Michelle, Andrea, or Erin for more info.

The Background:

King Von is one of rap’s most visceral and animated storytellers, packing detail and wit into every bar. Making noise in a big way following acquittal from a potential prison sentence, the Lil Durk co-signee earned over 50 million plays on his Gold-certified single “Crazy Story,” and sustained his momentum with the Grandson Vol. 1 mixtape. Von shared his ferocious album LeVon James in March, which featured the fiery single “Took Her To The O” (27 million views). His debut album, Welcome To O-Block, a harrowing and inspiring origin story, features appearances from Polo G, Fivio Foreign, Moneybagg Yo, and more, and is currently available via Only The Family/EMPIRE.

Links:

twitter | instagram | spotify

“The Code” ft. Polo G: https://youtu.be/luU7F7lvvjk

Welcome To O-Block: https://music.empi.re/oblock

“Gleesh Place”: https://youtu.be/vMxOz_6gWOE

“I Am What I Am” ft. Fivio Foreign: https://music.empi.re/iamwhatiam / https://youtu.be/JHixsTYXfso

“How It Go”: https://music.empi.re/howitgo / https://youtu.be/WU6EHi410UQ

“All These N****s”: https://www.youtube.com/watch?v=gB2LmRyfXuk

“Why He Told”: https://empire.ffm.to/whyhetold | https://youtu.be/PLutQQzjig4

LeVon James: https://empire.lnk.to/LevonJames

“Took Her To The O”: https://youtu.be/hzt31eJTGxo

Grandson Vol. 1: https://empire.lnk.to/grandson1

“Crazy Story”: https://Empire.lnk.to/Crazystory // https://www.youtube.com/watch?v=YC8NmE3H-zs

END

10.30.2020

Chicago’s King Von Releases Welcome To O-Block, His Debut Album

Press Release

Chicago’s King Von Releases Welcome To O-Block, His Debut Album

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10.30.2020

Album: King Von – Welcome To O-Block

Offering Gripping Narratives and Intense Reality Raps, the Chicago Rising Star Paints a Vivid Picture of Life in His Notoriously Rough Home Neighborhood

Critical Praise:

“King Von’s incredibly vivid story-telling rhymes have propelled him to the forefront of Chicago drill rap.” – The FADER

“King Von excels in using his storytelling as a device to portray the struggle of growing up in Chicago.” – Pitchfork

The Album:

Welcome To O-Block: https://music.empi.re/oblock

Please contact Michelle, Andrea, or Erin for more info.

The Background:

Links:

twitter | instagram | spotify

Welcome To O-Block: https://music.empi.re/oblock

“Gleesh Place”: https://youtu.be/vMxOz_6gWOE

“I Am What I Am” ft. Fivio Foreign: https://music.empi.re/iamwhatiam / https://youtu.be/JHixsTYXfso

“How It Go”: https://music.empi.re/howitgo / https://youtu.be/WU6EHi410UQ

“All These N****s”: https://www.youtube.com/watch?v=gB2LmRyfXuk

“Why He Told”: https://empire.ffm.to/whyhetold | https://youtu.be/PLutQQzjig4

LeVon James: https://empire.lnk.to/LevonJames

“Took Her To The O”: https://youtu.be/hzt31eJTGxo

Grandson Vol. 1: https://empire.lnk.to/grandson1

“Crazy Story”: https://Empire.lnk.to/Crazystory // https://www.youtube.com/watch?v=YC8NmE3H-zs

END

10.29.2020

TikTok Trick Or Treat! Elton John, Tim Burton, and More TikTok Stories 🎃

Press Release

TikTok Trick Or Treat! Elton John, Tim Burton, and More TikTok Stories 🎃

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10.28.2020

TikTok (Trick or) Treats, Week of October 26th

Elton John, Tim Burton, Liam Payne and More Add Some Pumpkin Spice to the Week in TikTok

The News:

‘Tis the season to be spooky, and the TikTok community is making sure that this year’s Halloween is one to remember. Music is a key ingredient to setting a Halloween mood, but October-friendly tunes come in all shapes in sizes. In recent weeks, TikTok users have gotten into the spooky spirit with horrorcore hip-hop, classic film soundtracks, and even ambient avant-garde. Some highlights:

Among the most notable figures to wish the TikTok community a happy Halloween was Elton John. Dressed as Elvis and wearing a purple-sequined jacket, a laced undershirt, and a pompadour wig, Elton performed a rollicking rendition of “Crocodile Rock,” with help from his husband David Furnish (dressed in Elton’s famous baseball uniform from his sold-out shows at Dodgers Stadium in 1975) and their two children (dressed as adorable crocodiles).
Tim Burton’s 1990 gothic fairy tale Edward Scissorhands has long been a favorite for movie fans who prefer Halloween stories to be heartwarming, rather than horrifying. In recent weeks, TikTok users have adopted an aspect of the film’ score–specifically, composer/arranger Ashton Gleckman’s version of Danny Elfman’s hauntingly beautiful “Ice Dance“–to soundtrack a Tim Burton-themed Halloween trend. Enterprising users have used TikTok’s facial transformation feature to elongate their eyes and narrow their cheeks, making them resemble characters from Burton’s 2005 stop-motion animated film Corpse Bride. With over 700k video creations on the sound, including videos from Elle Fanning and Bella Poarch, the “Tim Burton Time Warp Challenge” is a testament to the community’s creativity and Burton’s uniquely Halloween-y signature style.
Known for his extremely deep and raspy vocals and blunt lyricism, CORPSE is the latest horrorcore rapper to take the internet by storm, scoring 5 hits in the Top 20 of Spotify’s U.S. Viral 50 chart. The most popular of these songs is “E-GIRLS ARE RUINING MY LIFE” ft. $avage Gasp, which has generated over 105k video creations to date. With cover art that features a photo of popular TikTok user @EmmaLangevin, the song has inspired users to indulge their inner goth, attempt to fix a Party City wig, and to show off scary make up in a fright-inducing transition. Since the song started to rise in early October, both artists have stepped into comment on the its success, with $avage Gasp recreating the song’s recording experience and CORPSE blessing fans with a slowed version of the track (14k creations of its own.
Respected experimental musician Leland Kirby, also known as The Caretaker, is not the type of artist who normally inspires a TikTok trend. However, earlier this year, TikTok users stumbled upon his album Everywhere At The End Of Time, a six-hour ambient epic pieced together from 78rpm recordings that simulates the effects of dementia on the human mind. First posted by user @echoinc in August, Everywhere at the End of Time inspired TikTok users to document their experiences listening to the album, growing more anguished as the album goes on. Described by @theogowen as “literally the definition of pain,” the haunting album reminds the TikTok community that real life issues can be much more frightening than goblins and ghouls.
Throughout Halloween season, the TikTok community has made creative use of classic music from the holiday’s repertoire. Unsurprisingly, the “Monster Mash” has been a big hit (196k video creations), soundtracking family costume fashion shows, baby photoshoots, and more. And with over 194 million views, the hashtag #AddamsFamily has made a splash, as TikTok users show off their Addams Family drip to the tune of TV’s most famous four-note theme.
They say that Christmas season doesn’t start until Halloween season ends, but don’t tell Liam Payne. The pop star, former One Direction member, and avid TikTok user (3.3 million followers) gave the TikTok community an exclusive sneak peak of his yuletide jam “Naughty List” before it officially releases on October 30th. On Saturday, Liam will join TikTok makeup artist @abbyartistry on a LIVE stream to judge the scariest costumes on TikTok’s #halloweenlook hashtag. Tune in to Liam’s LIVE stream on Saturday at 10pm GMT/5pm ET on his @liampayne channel.

Halloween plays directly into TikTok strengths, emphasizing creativity through makeup and transformation and offering a variety of holiday-appropriate musical themes. Like earlier virtual celebrations of graduation and prom, Halloween provides an opportunity for TikTok users to safely connect and escape from real world anxieties and obligations. And as always, music plays a major role in shaping the sounds and trends of the occasion.

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

For more info, please contact:
Michelle McDevitt, Andrea Higgins, Erin Ryan, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Links:

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

END

10.29.2020

Milwaukee Phenom DC The Don Says Hi to His Haters With a Flashy New Video

Press Release

Milwaukee Phenom DC The Don Says Hi to His Haters With a Flashy New Video

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10.28.2020

Video: DC The Don – “Hello DC!”

The Milwaukee-Born Artist Shows the Full Breadth of His Talents in the Latest Video From His Debut Album Come As You Are

Critical Praise:

The Video:

Equally adept at spinning fast-paced rhymes as unleashing soaring melodies, Milwaukee’s DC The Don is a special talent. Taking the time to bask in the lights of his city’s skyline, DC shares “Hello DC!,” his new music video. Produced by G1, who layers thumping 808s, cinematic synth strings, and dramatic keyboard arpeggios, “Hello DC!” gives the 20-year-old rapper the opportunity to show the full breadth of his abilities. One moment, he’s decrying naysayers who “hate from the bleachers” in a pop-punk-inspired sing-song, the next he’s brags about his yellow diamonds with speedy syllables, and later, he brags about his superior work ethic in intense, auto-tuned yelps. In the video, directed by Juniper Visuals, DC maxes in Milwaukee with his homies, as he rocks designer threads and sports a Mickey Mouse-inspired backpack.

“Hello DC!” is the rapper’s first new video since the release of Come As You Are, DC’s engaging and hyper-melodic debut album, which has amassed more than 40 million streams across platforms. Spanning 14 tracks, CAYA emphasizes the importance of being authentic to your creative self, and reflects the 20-year-old rapper’s willingness to put in the work and create his own lane in a stifling city. The new album is home to previously released fan favorites like the pop-punk “Jesus Can’t Save You“, the hard-hitting collab “Red Light” ft. DDG & YBN Almighty Jay, and the Supah Mario-produced “Nascar Racer.” With additional production from Trademark, Garza, SephGotTheWaves, and others, Come As You Are is available everywhere via Rostrum Records.

Watch “Hello DC!”: https://youtu.be/FreXBlV57_8

Buy/Stream Come As You Are: https://smarturl.it/DCTheDonCAYA

Please contact Gavin or Kevin for more info.

The Background:

Links:

instagram | twitter | youtube | soundcloud | spotify

“Hello DC!”: https://youtu.be/FreXBlV57_8

Come As You Are: https://smarturl.it/DCTheDonCAYA

“Nascar Racer”: http://smarturl.it/DCTheDonNascarRacer

“Campfire Story”: https://youtu.be/zqCPURtgoc0

“Eclipse”: https://smarturl.it/DCTheDonEclipse

“Jesus Can’t Save You”: https://smarturl.it/DCTheDonJCSY

“Red Light” ft. DDG & YBN Almighty Jay: https://www.youtube.com/watch?v=lLVYoXBQ2W0

END

10.27.2020

Rolling Loud Portugal Adds Headliner Travis Scott to Stacked Lineup

Press Release

Rolling Loud Portugal Adds Headliner Travis Scott to Stacked Lineup

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10.27.2020

Rolling Loud Recruits Travis Scott To Headline Rolling Loud Portugal, Joining Cardi B, Stormzy, A$AP Rocky, Future, and Wiz Khalifa

Occurring from July 6th-10th in Portimão, Portugal the 5-Day Festival Is Rolling Loud’s First European Festival and Largest-Scale Event on Any Continent

With Its Final 2-Day and 5-Day Tickets Going On Sale 10/29 and 10/30, Rolling Loud Portugal Promises a Wide-Ranging Lineup of International Stars

Critical Praise:

“Rolling Loud is the be-all of hip-hop festivals.” – Billboard

The Announcement:

Evolving from a single-day Miami festival into a global brand, Rolling Loud is uniquely prepared for hip-hop’s international revolution. Looking to make a massive splash with their first European festival, Rolling Loud recruits Travis Scott to headline Rolling Loud Portugal. Joining Cardi B and Stormzy as headliners for the festival’s 2-day extension, Travis will bring his trademark visual spectacle and endless array of hits to the beach in Portimão, Portugal. Occurring over 5 days, from July 6th-10th, 2021, Rolling Loud Portugal is one of the biggest events of Europe’s 2021 festival season, boasting a lineup stacked with hundreds of artists and welcoming more than 55k fans per day.

With new tickets available soon for the festival’s July 9th-10th segment and full 5-day Rolling Loud Experience, Rolling Loud Portugal offers an unbeatable lineup of rap stars from all over the globe, including July 6th-8th headliners A$AP Rocky, Future, and Wiz Khalifa, and an undercard that boasts hitmakers like DaBaby, Lil Baby, YoungBoy Never Broke Again, Lil Uzi Vert, Gunna, Kevin Gates, and YG, rising stars like Lil Tecca, Lil Tjay, Polo G, NLE Choppa, Lil Mosey, and Ski Mask The Slump God, veterans like 2 Chainz, Rick Ross, Nelly, and Waka Flocka Flame, leading ladies like Flo Milli, Ms. Banks, Rico Nasty, and Mulatto, and an all-star cast of talent from the UK and Europe, including Headie One, Boy Better Know, J Tracey, D-Block Europe, Unknown T, M Huncho, and more.

With three-day festival tickets (July 6th-8th) now sold out, a limited number of full five-day and standalone two-day tickets (July 9th-10th) are set to be released this week. With the most exciting artists in the world right now performing at an incredible beach location, Rolling Loud is dedicated to bringing fans the biggest hip-hop celebration Europe has ever seen.

For full information, tickets and sign-up access, head to https://www.rollingloudportugal.com

Presale access for Rolling Loud Portugal 2021 will be available starting 9am BST (British Summer Time) on Thursday October 29th

General release tickets for Rolling Loud Portugal 2021 will be available starting 9am BST (British Summer Time) on Friday October 30th

Please contact Michelle, Kerry, or Kevin for more info.

The Background:

Rolling Loud Portugal 2021 taking place between July 6th-8th 2021 is now sold out, with limited 5-day Rolling Loud Experience tickets being made available to current ticket-holders first

The additional Rolling Loud Portugal 2021 program takes place between July 9th-10th 2021, with a separate ticket needed in order to access the site during these days

Presale access for Rolling Loud Portugal 2021 (9th-10th July 2021) will be available from 9am BST (British Summer Time) on Thursday September 10th

General release tickets for Rolling Loud Portugal 2021 (9th-10th July 2021) will be available from 9am BST (British Summer Time) on Friday September 11th

For full information and sign-up access, head to
https://www.rollingloudportugal.com

About Rolling Loud

The Announcement:

Occupying a rarified place in rap culture, Rolling Loud is equally praised for its unique merch as its all-star lineups. Coming through with their latest drop, Rolling Loud reveals the “Open The F*CKN Pit” Cut N Sew collection, a limited, 200-piece capsule of premium merch. Inspired by hunting and the outdoors, the latest Cut N Sew collection is rugged enough to survive the gnarliest of mosh pits and comfortable enough to wear while relaxing by an open fire. Curated by Rolling Loud co-Founder Matt Zingler, the new collection is hand-created with premium fabrics, and includes one-of-a-kind items like heavy cotton tees, Camo sweat sets with barb and hazard detailing, a hyper-functional travel bag, a trucker hat emblazoned with a fanged skull, and Open The Pit koozie. Designed by Ed Hume with Smith Durogene as creative director, the “Open the F*CKN Pit” Cut N Sew collection emphasizes the beauty and terror of the natural world, offering vivid renderings of tree branches, flames, lightning, and Halloween-appropriate skulls.

Distinct from their festival-related merch drops, Rolling Loud’s Cut N Sew offers themed collections with eye-popping designs and premium-quality fabrics. In September, Rolling Loud Productions shared the brightly-colored Moto 20 Cut N Sew collection, featuring gloves, goggles, and other Motocross-inspired outerwear.

Cut N Sew merch is available at https://shoprollingloud.com/collections/cut-n-sew.

The “Open The F*CKN Pit” collection arrives as Rolling Loud prepares for the second “Loud Stream” virtual festival, airing October 30th & 31st exclusively on Twitch. Dialing up some of rap’s biggest names, including headliners Trippie Redd & Gunna, the upcoming stream promises a fully live experience, complete with state-of-the-art production value, thrilling performances, entertaining between-sets interviews and commentary, and absolutely zero pre-recorded sets. The second “Loud Stream” is Rolling Loud’s first Halloween-themed event–expect extravagant visuals, eye-popping merch, a costume contest (enter on socials with the hashtag #RLHalloween for the chance to win prizes), and additional scary surprises.

In addition to the headliners, the lineup boasts a formidable undercard, including heavyweights like Young Dolph and Lil Pump, rising stars like The Kid Laroi, iann dior, and $NOT, leading ladies like Coi Leray, Rubi Rose, and Sukihana, plus many more. During the second “Loud Stream,” Rolling Loud will raise funds for the Equal Justice Initiative, an organization committed to ending mass incarceration and excessive punishment in the United States, to challenging racial and economic injustice, and to protecting basic human rights for the most vulnerable people in American society.

Buy the “Open the F*CKN Pit” Cut N Sew Collection: https://shoprollingloud.com/collections/cut-n-sew

Buy Rolling Loud merch: shoprollingloud.com

Watch “Loud Stream” on Friday October 30th and Saturday October 31st at Twitch.tv/RollingLoud, starting each day at 6PM ET and ending at 12AM ET.

Subscribe to Rolling Loud on Twitch and visit RollingLoud.com/Twitch to read about subscriber benefits.

Critical Praise:

“Rolling Loud is the be-all of hip-hop festivals.” – Billboard

“Rolling Loud continues to prove its hip-hop tastemaking status is no fluke” – Pollstar

For more info, please contact:
Rolling Loud: Michelle, Kerry, or Kevin
Twitch: Samantha

The Background:

Links:

website | facebook | twitter | Instagram

Buy Rolling Loud merch: shoprollingloud.com

Check out Rolling Loud on Twitch: Twitch.tv/RollingLoud

Check out RollingLoud.com for more information.

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10.26.2020

Rolling Loud Drops New Mosh Pit-Ready Merch Ahead Of Next Week’s Loud Stream

Press Release

Rolling Loud Drops New Mosh Pit-Ready Merch Ahead Of Next Week’s Loud Stream

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10.24.2020

Rolling Loud Drops 200-Piece Limited “Open The F*CKN Pit” Cut & Sew Collection of Merch, Curated by RL Co-Founder Matt Zingler

The World’s Premier Rap Festival Brand Shares a One-Of-A-Kind Capsule as It Prepares for Next Week’s “Loud Stream” Virtual Festival, Headlined by Trippie Redd & Gunna

The Announcement:

Cut N Sew merch is available at https://shoprollingloud.com/collections/cut-n-sew.

Buy the “Open the F*CKN Pit” Cut N Sew Collection: https://shoprollingloud.com/collections/cut-n-sew

Buy Rolling Loud merch: shoprollingloud.com

Watch “Loud Stream” on Friday October 30th and Saturday October 31st at Twitch.tv/RollingLoud, starting each day at 6PM ET and ending at 12AM ET.

Subscribe to Rolling Loud on Twitch and visit RollingLoud.com/Twitch to read about subscriber benefits.

Critical Praise:

“Rolling Loud is the be-all of hip-hop festivals.” – Billboard

“Rolling Loud continues to prove its hip-hop tastemaking status is no fluke” – Pollstar

For more info, please contact:
Rolling Loud: Michelle, Kerry, or Kevin
Twitch: Samantha

The Background:

Links:

website | facebook | twitter | Instagram

Buy Rolling Loud merch: shoprollingloud.com

Check out Rolling Loud on Twitch: Twitch.tv/RollingLoud

Check out RollingLoud.com for more information.

END

10.26.2020

King Von Announces Debut Project Welcome To O-Block, Shares “Gleesh Place” Video

Press Release

King Von Announces Debut Project Welcome To O-Block, Shares “Gleesh Place” Video

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10.23.2020

King Von Tells His Origin Story on Welcome To O-Block, His Debut Album, Releasing October 30th via Only The Family /EMPIRE

The Rapper Shows Off His Well-Known Storytelling Skills with “Gleesh Place” (Prod. Wheezy), His Latest Video Single

Critical Praise:

“King Von’s incredibly vivid story-telling rhymes have propelled him to the forefront of Chicago drill rap.” – The FADER

“King Von excels in using his storytelling as a device to portray the struggle of growing up in Chicago.” – Pitchfork

The Announcement + Video:

Commanding a rabid legion of fans who hang on his every bar, King Von is taking over the game with his tight storytelling and unmatched energy. Digging into his past and revealing his origin story, King Von announces Welcome To O-Block, his upcoming debut album. Often described as one of Chicago’s roughest areas, O-Block helped shape Von into what he is today, forcing him to quickly learn how to survive by any means necessary. Sharing the perspective formed by his youth in O-Block and young adulthood spent in and out of prison, Von’s Welcome To O-Block covers conflicts and situations familiar to anyone who grew up in a neglected urban environment.

Featuring production from Von’s frequent collaborator Chopsquad DJ alongside famous faces like Weezy, Welcome To O-Block incorporates regional sounds from around the map into Von’s dramatic post-drill sound. The new album finds the 25-year-old rapper reaching a new level of intensity of craftsmanship, packing minute details into his breathlessly intense rhymes to paint a cinematic picture of his crazy life.

The album features recent singles like “How It Go“ (7.8 million views), a mournful rap ballad that contemplates the harsh decisions made by people caught up in the justice system, and “I Am What I Am” ft. Fivio Foreign (5.7 million views), which combines the sounds of Brooklyn and Chicago drill into an energetic anthem of self-assurance. Welcome To O-Block also collects noteworthy songs from Von’s eventful summer, including the betrayal tale “Why He Told“ (6.2 million YouTube views) and the furious breakout hit “All These N****s” (23 million views), featuring his mentor Lil Durk.

Along with the announcement of the project, Von shares “Gleesh Place,” a chaotic, action-packed new music video. Produced by Wheezy, a favored producer of rappers like Gunna and Young Thug, the lightning-fast “Gleesh Place” finds Von recounting a close call with police in a series of frenzied one-liners: “Came in out of breath/Shoulda seen Gleesh face/Then I showed him the sting/It was like fifty k!” Directed by Jerry Production and filmed at O-Block itself, the video dramatizes Von’s story, the camera following him as he escapes his lick and dodges the opps.

Welcome To O-Block follows Levon James, a wide-ranging and successful project. Hosting the hit single “Took Her To The O“ (26.8 million views), recently spawning a Genius Verified video, as well as highlights like the G Herbo-collaboration “On Yo A**“ (9.7 million views) and the gripping street story “3 A. M.” (12.8 million views), LeVon James is available everywhere via Only The Family/EMPIRE.

The culmination of a meteoric rise that started with 2018’s “Crazy Story,” Welcome To O-Block establishes Von as one of his city’s, and the rap game’s most vital talents. Welcome To O-Block arrives on October 30th via Only The Family/EMPIRE.

Pre-order Welcome To O-Block: https://music.empi.re/oblock

Watch “Gleesh Place”: https://youtu.be/vMxOz_6gWOE

Buy/Stream “Gleesh Place”: https://empire.ffm.to/gleeshplace

Welcome To O-Block tracklist:
1. Armed & Dangerous
2. GTA
3. Demons
4. Mine Too
5. The Code ft. Polo G
6. Why He Told
7. Back Again ft. Lil Durk & Prince Dre
8. Gleesh Place
9. All These N****s ft. Lil Durk
10. Can’t Relate
11. Mad At You ft. Dreezy
12. Ain’t See It Coming ft. Moneybagg Yo
13. Ride
14. How It Go
15. Wayne’s Story

Please contact Michelle, Andrea, or Erin for more info.

The Background:

King Von was born in the South Side of Chicago, growing up in O Block, the area that produced Chief Keef. After rightfully beating an erroneous murder charge that could have put him away for life, King Von took inspiration from heroes like Lil Wayne and turned to rapping, linking up with Lil Durk who signed him to his OTF label. Within six months, Von had a series of viral hits, including the sinister “Problems,” which has over 3.4 million views after its debut on Lil Durk’s YouTube channel, and the defiant “War Wit Us,” which has over 3.8 million YouTube views. With “Crazy Story” currently burning up urban radio (it recently reached #76 on the nationwide chart), Von seems to be on the fast track to translate his fervent local following into national fame.

Links:

twitter | instagram | spotify

“Gleesh Place”: https://youtu.be/vMxOz_6gWOE

“I Am What I Am” ft. Fivio Foreign: https://music.empi.re/iamwhatiam / https://youtu.be/JHixsTYXfso

“How It Go”: https://music.empi.re/howitgo / https://youtu.be/WU6EHi410UQ

“All These N****s”: https://www.youtube.com/watch?v=gB2LmRyfXuk

“Why He Told”: https://empire.ffm.to/whyhetold | https://youtu.be/PLutQQzjig4

LeVon James: https://empire.lnk.to/LevonJames

“Took Her To The O”: https://youtu.be/hzt31eJTGxo

Grandson Vol. 1: https://empire.lnk.to/grandson1

“Crazy Story”: https://Empire.lnk.to/Crazystory // https://www.youtube.com/watch?v=YC8NmE3H-zs

END

10.26.2020

George Michael, Miley Cyrus, and More Big TikTok Stories

Press Release

George Michael, Miley Cyrus, and More Big TikTok Stories

Go to Post

10.22.2020

TikTok Treats, Week Of October 19th

The News:

TikTok’s emphasis on viral trends can help a song explode in popularity, but it’s the app’s ability to redefine a song’s context that makes it succeed as a music discovery platform. Freed from the limitations of radio, a viral song on TikTok can come from any year, any genre, or any artist. Following the example of previous successes like Fleetwood Mac, labels are quickly discovering that TikTok can bolster their catalog just as much as it can help baby artists. Below, take a look at a few examples of legacy artists taking advantage of TikTok (with some newer stories mixed in):

Never ones to look back in anger, Oasis provided a dose of ’90s nostalgia with a new trend in support of the 25th birthday of their best-selling album (What’s The Story) Morning Glory. Encouraging fans to make videos to the tune of their iconic anthem “Wonderwall,” Oasis kicked off the #ThrowItBack challenge, daring TikTok users to show off their favorite looks from the decade of AOL and “The Rachel.” With over 1 billion views on the hashtag, the #ThrowItBack challenge inspired men, women, and dachshunds to dig their favorite flannels and more out of their closets.
Earlier this month, TikTok and the John Lennon estate teamed up to celebrate the music icon’s 80th birthday by creating an account dedicated to his memory and making some of his biggest solo hits available as TikTok Sounds. One of Lennon’s prettiest songs, the 1980 hit “Beautiful Boy (Darling Boy),” has blossomed into a trending TikTok hit. Marked by a gorgeous piano melody and Lennon’s floating tenor, “Beautiful Boy” proves to be the ideal soundtrack for wholesome experiences, including welcoming new puppies, helping a squirrel escape a sneaker store, or showing off your favorite web comics about the LGBTQIA experience.
Continuing a big month for UK music icons on the platform, George Michael’s estate established a TikTok account in memory of the late hitmaker. Launched to celebrate the 30th anniversary of “Freedom 90,” the account includes archival footage of interviews, performances and video excerpts reimagined for TikTok’s community. Created to celebrate the pop legend’s amazing career, it’s only a matter of time before the @GeorgeMichaelOfficial TikTok account helps spur one of his hits–”Careless Whisper“? “Wake Me Up Before You Go-Go?“–to a viral resurgence.
Another week, and another excellent Miley Cyrus cover is trending on TikTok. In the past week, the “MAIN CHARACTER CHALLENGE” has taken TikTok by storm, soundtracked by Miley’s passionate cover of “Why’d You Only Call Me When You’re High?” by Arctic Monkeys. Started by @jonysios, who emulated Miley’s outfit during her viral performance of Blondie’s “Heart of Glass,” the #MainCharacterChallenge encourages TikTok users to transform from their ordinary selves to their “main character” at the moment that Miley’s piercing vocal hits. With over 163k video creations since the beginning of the month, Miley’s vocal has inspired users to embrace #AltRocktober and show off their inner diva.
Miley Cyrus isn’t the only former Disney star to trend on TikTok this week: pop duo Aly & AJ are experiencing their own resurgence on the app. A new trend set to their 2007 hit “Potential Breakup Song” allows users to show off their finest outfits and their video editing skills. The trend has evolved into a group lip-syncing challenge, as head-bopping moms, Baltimore Orioles players, and even Spongebob characters get their groove on.
As the producer of massive TikTok hit and Billboard success “Old Town Road,” YoungKio knows a thing or two about viral success. In recent days, another of his productions has started to make waves on the platform: “Papi Chulo,” a collaboration between UK stars Octavian and Skepta. With over 232k video creations, the flirty, Latin-inflected rap song has soundtracked hair videos, cooking tutorials, and a series of videos by the tag team of @oscywinter and @lilcheesey, who have racked up millions of views on clips using the song.

As TikTok hits continue to climb up charts, including this week’s new #1 “Mood” by 24kGoldn ft. iann dior, artists and their teams are taking steps to increase artists’ profiles on the platform. A well-curated account serves to show fans a different side of an artist’s personality, or can act as a tribute or memorial to legacy acts. And though it may seem that TikTok hits come out of nowhere, most are products of in-app promotion and behind-the-scenes hustle. Keep checking the “For You” page for a sneak peek at tomorrow’s next sensation.

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

For more info, please contact:
Michelle McDevitt, Andrea Higgins, Erin Ryan, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Links:

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

END

10.16.2020

Young Dolph Decries Police Brutality in Searing “The Land” Video

Press Release

Young Dolph Decries Police Brutality in Searing “The Land” Video

Go to Post

10.15.2020

Video: Young Dolph – “The Land”

The Paper Route EMPIRE CEO Shines a Light on Some Harsh Realities About Life as a Black Man in America in His Latest Video from Rich Slave

The Video:

“The police pulled me over for nothin’, just because she racist (Damn, man)
Two minutes later, it’s five police cars, they got me face down on the pavement (Goddamn, man)
Just ’cause I’m a black man in America (What about it?)
That’s what give them permission to treat us terrible (Hell nah)”
– Young Dolph

Always starkly honest in his rhymes, Young Dolph uses his talent for real talk to shine a light on crucial issues like racial equality and police brutality in “The Land,” his latest music video. Detailing a real encounter Dolph had with the police, “The Land” is a merciless takedown of America’s founding myths, exposing the hypocrisy of a country where your color of skin determines your quality of life: “They say this the land of the free (That’s a lie)/It seem like the land of bullsh*t to me,” intones Dolph. Directed by Paper Route Pictures, the video for “The Land” re-enacts Dolph’s fateful police encounter in vivid detail, as Dolph is pulled over for the crime of being Black and owning a camo-wrapped Lambo, before a violent officer shoves his knee into Dolph’s back. In the video’s second half, the Paper Route EMPIRE CEO vents his frustration with the nation’s racist criminal justice system, tagging a police car with righteously angry messages (“RIP Breonna Taylor,” “No Justice No Peace”) before smashing it to bits with a baseball bat.

“The Land” is the searing centerpiece of Rich Slave, Dolph’s deeply personal and highly successful new album. Emphasizing his Memphis roots with Dirty South instrumentals, the album explores Dolph’s rags to riches story, while taking time to reflect on the glass ceiling on the upward mobility of Black people; no amount of money allows you to escape racism as a Black person in this country. Featuring singles like the West Coast tribute “Death Row,“ the conversational “Blue Diamonds“ (6.9 million views), and the Megan Thee Stallion-featuring riders’ anthem “RNB,” Rich Slave peaked at #4 on the Billboard 200 and hit #1 on Billboard’s Independent Albums chart, selling over 65k units and generating over 44 million on-demand streams in its first week. Home to video singles “Cray Cray“ (3.9 million views), “What’s Da Bizness” (1.8 million views) and “Hold Up Hold Up Hold Up” (5 million views) Rich Slave is available everywhere via Paper Route EMPIRE.

Watch “The Land”: https://www.youtube.com/watch?v=r6l946DZi80

Buy/Stream Rich Slave: https://empire.ffm.to/richslave

Visit Young Dolph’s website to purchase the album and Young Dolph merch: http://store.youngdolph.com/

Please contact Michelle or Erin for more info.

Links:

Bio, photos, music and more can be found at www.audibletreats.com/young-dolph

“The Land”: https://www.youtube.com/watch?v=r6l946DZi80

“Hold Up Hold Up Hold Up”: https://www.youtube.com/watch?v=fb-K-3arN9c

“Cray Cray”: https://youtu.be/E42t-yK78gg

Rich Slave: https://empire.ffm.to/richslave

“Death Row”: https://empire.ffm.to/deathrow

Visit Young Dolph’s website to pre-order Rich Slave and purchase Young Dolph merch: http://store.youngdolph.com/

View the official rules for the “Rich Slave Lamborghini Contest” here. No purchase is required to enter the contest: https://store.youngdolph.com/pages/young-dolph-contest-rules

“Blue Diamonds”: https://empire.ffm.to/bluediamonds / https://www.youtube.com/watch?v=qBn_aZPcqJk

“RNB” ft. Megan Thee Stallion: https://empire.ffm.to/youngdolph_rnb

“Sunshine”: https://www.youtube.com/watch?v=c2lUhNmdXkE / https://empire.ffm.to/sunshine

Dum & Dummer: https://empire.lnk.to/dummer

END

10.16.2020

Stevie Nicks, Jason Derulo, and More Highlight a Big TikTok Week

Press Release

Stevie Nicks, Jason Derulo, and More Highlight a Big TikTok Week

Go to Post

10.15.20

TikTok Treats, Week of October 12th

This Week on TikTok Brings ‘00s Nostalgia, #1 Hits, and Sweet, Sweet “Dreams”

The News:

TikTok’s greatest strength lies in creating a community that feels close-knit despite being massive in size. A meme, trend, or song created on TikTok can quickly morph from an in-joke between close friends to a worldwide phenomenon. TikTok phenomena have had more and more of an effect on the real world, impacting the Billboard charts, or materially affecting product sales. Below, check out some of the weird ways that TikTok interacts with the real world:

TikTok hits are having a massive week on the Billboard charts, headlined by “Savage Love” (BTS Remix) by Jason Derulo & Jawsh 685 ft. BTS. “Savage Love” came to life when Jason Derulo added heartfelt R&B vocals to “Laxed – Siren Beat,” a song by Jawsh 685 that became a massively popular TikTok sound (55 million video creations), spawning a worldwide hit that reached the #1 spot in several countries. A new remix featuring BTS helped the song climb seven spots and reach #1 on the Billboard Hot 100 this week. The new number one is another milestone for TikTok, marking the latest TikTok hit to top the charts.
Another unlikely TikTok hit skated its way into the Billboard Top 25 this week: Fleetwood Mac’s “Dreams,” which recently returned to the Billboard Hot 100 after a 43-year absence, propelled by Nathan Apodaca, aka @420doggface208, whose cranberry juice-fueled TikTok using the song racked up nearly 50 million video views. Inspiring a legion of imitators, including FM co-founder Mick Fleetwood, and introducing the song to millions of new fans, “Dreams” climbed to #21 on the chart after Apodaca’s video boosted streams and sales of the song by more than 7000%. The song also sits at #7 on Spotify’s U.S. Top 50 chart, sandwiched between songs by 21 Savage and Pop Smoke. The “Dreams” resurgence on TikTik and beyond shows no signs of slowing down: just yesterday, rock icon and Fleetwood’s bandmate Stevie Nicks, the original writer and singer of “Dreams,” joined TikTok, commenting on the trend with her first-ever TikTok video.
A flex-heavy song with a hypnotic piano beat and a nursery rhyme hook, L.A. rapper Kenndog has a major TikTok hit on his hands with “Drip Like ME.” With over 537k video creations after exponential growth in recent days, “Drip Like ME” currently sits as the #2 song on Spotify’s U.S. Viral 50, propelled by two distinct TikTok trends. The first trend that uses “Drip Like ME” is to show off their fashion sense (or admiring the drip of venerable British character actresses), producing results that can be equal parts fly and embarrassing. The second trend involves the “Rice Purity Test,” a survey that evaluates the taker’s experience with various illicit activities. Using the hashtag #ricepuritytest (48 million views), TikTok users try to guess the scores of their friends and family members and marvel at the results.
Have TikTok users been experiencing some ‘00s nostalgia? Two mid-decade #1 hits have found new life on the platform. The first is Nelly Furtado’s “Promiscuous” (250k videos), a risqué duet with Timbaland, which is inspiring TikTok users to show off their wild sides (or just their astrology-themed iOS 14 home screens). The second ’00s video to experience an unlikely rebound in TikTok relevance is “Girlfriend,” Avril Lavigne’s defiant pop-punk jam (406k views). The song started trending as the soundtrack to a trend where TikTok users flip their hair from a side profile, the song has gone on to soundtrack controversial Harry Potter takes, dedicated workouts, and air band jam sessions.
Appropriate for the tail end of Latinx Heritage Month, one of TikTok’s biggest recent hits comes from the legendary Gloria Estefan. The trending song in question is “Conga,” one of her earliest crossover smashes, a relentlessly upbeat and compulsively danceable track. The song started to trend in response to a dance craze created by @b1ondebimbo, but it quickly found a life of its own. Spurred on by an endless parade of emoji-filled comments, “Conga” inspired uncontrollable fits of dancing in users showing off their crazy halloween costumes, their elliptical workouts, or their pet hamsters. Most intriguingly, “Conga” has become a major meme in the world of Among Us, a PC/phone game that is massively popular on TikTok (13B views on #AmongUs).
Flint, Michigan rapper YN Jay has found unexpected popularity on TikTok, his raunchy rhymes and self-bestowed “Coochie Man” nickname becoming an inside joke among the platform’s users. The legend of “Coochie Man” kicked off with user @Nuhchez, who asked a simple question–what if “Coochie Man” were a superhero like Batman or Spider-Man? @Nuhchez created an entire comedic universe around the character with comedy skits and TikTok filters, using edited versions of songs like Stevie Wonder’s “Pastime Paradise” and BØRNS’ “Electric Love” to soundtrack his heroic exploits. In recent days, YN Jay scored another viral sound, built around an expressive groan from the beginning of his song “Coochie Land.” YN Jay’s expressive groan soundtracks quick changes in mood, whether your kid makes a decision you don’t approve of, you accidentally upset a baby, or you get caught in the act.

Whether it is reviving old hits or creating collaborations of its own, the impact of TikTok on the culture is reaching new heights every week. When artists of all genres make TikTok integral parts of their release plans, they’re trying to harness the sense of community and buzzing zeitgeist that the platform creates. The stories of Jason Derulo, @420doggface208, and others just hammers home the increasing connection between TikTok culture and the world at large.

This week, Alt-Rocktober continues with special TikTok LIVE streams from Third Eye Blind and legendary drummer Tommy Lee. Check out Tommy Lee’s stream on his @TommyLee account on October 16th at 3pm ET/12pm PT, and check back Third Eye Blind’s live stream on @ThirdEyeBlind the same day at 4pm ET/12pm PT.

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

For more info, please contact:
Michelle McDevitt, Andrea Higgins, Erin Ryan, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Links:

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:
Now Here You Go Again, You Say You Want Your TikToks
Pop Smoke, 24kGoldn, Flo Milli, and Others Have Scored Multiple TikTok Hits
TikTok Salutes Its #FamiliaLatina: Music Stories from Latinx Heritage Month
Big Sean, Charlie Puth, Classical Harp, and More From TikTok
David Guetta, Sada Baby, and Rick James Are Having a Moment on TikTok
BTS Hits #1, Kendrick Plants Money Trees, and More From TikTok
Dua Lipa Levitates, J. Cole Soundtracks Glow-Ups and More TikTok Stories
TikTok: The “WAP” Dance Challenge, Folklore, La Roux, and More Provide Joy and Catharsis
Charlie Puth, Pop Smoke, and More Trending TikTok Stories
Artists Unite to Say #SaveTikTok
How TikTok Users Use the App to Boost Their Musical Careers
TikTok Doesn’t Just Mint New Hits…It Revives Old Ones
These International TikTok Artists and Hits Eliminate Language Barriers
Who’s Hot on TikTok? Jason DeRulo, Rod Wave, and More
TikTok Success = Chart Success and the Hot 100 Proves It
TikTok Users and Artists Celebrate #MyPride Through Music
TikTok Promotes a Vibrant Artistic Community with #BlackMusicMonth

END

10.15.2020

🎃 Rolling Loud Recruits Trippie Redd & Gunna to Headline Halloween-Themed “Loud Stream” on Twitch

Press Release

🎃 Rolling Loud Recruits Trippie Redd & Gunna to Headline Halloween-Themed “Loud Stream” on Twitch

Go to Post

10.14.2020

Rolling Loud Announces the Lineup for Their Second “Loud Stream” Virtual Festival, Airing October 30th & 31st Exclusively on Twitch

Headlined by Trippie Redd & Gunna, the Second “Loud Stream” Promises Tricks, Treats, and 12-Hours of Live Performances

Hosted Once Again by Druski, DJ Scheme, JenesisGiselle, & DJ Five Venoms, the Second “Loud Stream” Looks to Build on the Success of Rolling Loud’s September Stream, Which Drew 4.4 Million Live Views

The Announcement:

Known for booking an unbeatable array of talent, Rolling Loud lineups are time capsules of a moment in rap history. Dialing up some of rap’s biggest names for their second virtual festival, Rolling Loud reveals the lineup for the second “Loud Stream.” Headlined by Trippie Redd and Gunna, the upcoming stream promises a fully live experience, complete with state-of-the-art production value, thrilling performances, entertaining between-sets interviews and commentary, and absolutely zero pre-recorded sets.

Airing exclusively on Twitch on October 30th and October 31st from 6pm to 12pm ET, the virtual festival is Rolling Loud’s first Halloween-themed event–expect extravagant visuals, eye-popping merch, and additional scary surprises. During the stream, Rolling Loud will launch a costume contest for fans at home. Post a picture of your costume to socials with the hashtag #RLHALLOWEEN to enter for the chance to win tickets, merch, cash, and other prizes.

The upcoming “Loud Stream” is the second of three virtual festivals Rolling Loud has planned for 2020. Headlined by Swae Lee & Ski Mask The Slump God, Rolling Loud’s first “Loud Stream” brought in over 4.4 million total live views (3 million unique viewers) to their Twitch channel, peaking at 60k concurrent viewers. Featuring performances of new material by both headliners and additional performances by Polo G, Lil Keed, NLE Choppa, and more, the broadcast topped Pollstar’s Livestream Chart, beating out the much-publicized Verzuz battle between Gladys Knight and Patti LaBelle.

Rolling Loud is dedicated to enacting meaningful social change in the name of racial and social justice. During the second “Loud Stream,” Rolling Loud will raise funds for the Equal Justice Initiative, an organization committed to ending mass incarceration and excessive punishment in the United States, to challenging racial and economic injustice, and to protecting basic human rights for the most vulnerable people in American society.

The “Loud Stream” virtual events are part of Rolling Loud’s wide-ranging partnership with Twitch, which includes daily live hip hop-driven programming, offering special guests and original live shows like The Rotation, The Leak, and Loud Gaming. Recent guests on Rolling Loud’s Twitch programming include Machine Gun Kelly, Swae Lee, Jaden Smith, Cordae, Cole Bennett, King Von, Curren$y, and many others.

Watch “Loud Stream” on Friday October 30th and Saturday October 31st at Twitch.tv/RollingLoud, starting each day at 6PM ET and ending at 12AM ET.

Buy Rolling Loud merch: shoprollingloud.com

Subscribe to Rolling Loud on Twitch and visit RollingLoud.com/Twitch to read about subscriber benefits.

Check out a recap of the first “Loud Stream,” complete with photos from Rolling Loud’s internal media team: https://mailchi.mp/audibletreats/rolling-loud-ls-recap

See below for Rolling Loud TV’s full schedule of live programming:

Mondays:
LOUD GAMING – 8PM ET / 5PM PT: The Rolling Loud team plays today’s biggest games and catching a vibe with rapper, athlete and gamer friends.

Tuesdays:
THE ROTATION – 8PM ET / 5PM PT: The Rolling Loud team tackles today’s hottest topics in music and Hip Hop culture.

Wednesdays:
GOT BARS? – 6PM ET / 3PM PT: Aspiring rappers compete for the chance to perform at Rolling Loud, the world’s largest Hip Hop festival.

Thursdays:
THE LEAK – 11PM ET / 8PM PT: Watch the Rolling Loud team leak and discuss upcoming music with rappers an hour before the music releases online.

Fridays:
LIVE FROM THE STUDIO 9PM ET / 6PM PT: Take a peek into the creative process of South Florida producer, Nuri, and friends, inside the Rolling Loud Studio in Miami, FL.

Critical Praise:

“Rolling Loud is the be-all of hip-hop festivals.” – Billboard

“Rolling Loud continues to prove its hip-hop tastemaking status is no fluke” – Pollstar

For more info, please contact:
Rolling Loud: Michelle, Kerry, or Kevin
Twitch: Samantha

The Background:

Links:

website | facebook | twitter | instagram

Check out Rolling Loud on Twitch: Twitch.tv/RollingLoud

Check out RollingLoud.com for more information.

END

10.15.2020

Stevie Nicks Joins TikTok as “Dreams” Climbs Charts

Press Release

Stevie Nicks Joins TikTok as “Dreams” Climbs Charts

Go to Post

10.14.2020

@420Doggface208 Helps Propel Fleetwood Mac’s “Dreams” to Resurgent Chart Success

Mick Fleetwood & Stevie Nicks Join TikTok to Comment on the App’s Latest Viral Trend

The News:

A vibe might be hard to define, but the TikTok community knows one when they see one. On TikTok, one creator’s vibe can inspire a resonant moment across pop culture, spreading from the TikTok community to the rest of the Internet and IRL world. Enter Nathan Apodaca, a long time TikTok creator using the handle @420doggface208. Combining the unlikely ingredients of skateboarding, cranberry juice, and the classic jam “Dreams” by Fleetwood Mac, Nathan’s “morning vibe” took the internet by storm, growing into a heart-warming moment and changing his life forever.

On September 25th, Nathan’s car broke down on the way to work, so he hopped on his board to keep from being late. Unfazed by his predicament, the Idaho native made a fateful decision, making a now-famous TikTok to commemorate his supernatural zen. Without stopping his skateboard commute, Nathan took swigs of cran-raspberry juice straight from the bottle (Ocean Spray, if you’re wondering), while singing the lyrics to “Dreams.” The video immediately grabbed the attention of the TikTok community, earning millions of views before jumping to other social platforms through multiple viral posts.

As people watched Nathan coast down the road on his skateboard, they were inspired to grab their own bottle of Ocean Spray and pay tribute to the original with a video of their own. From there, the trend Nathan started continued to rise in popularity with creators and celebrities continuing to recreate the vibey video, spreading positivity with each new rendition. With average daily uses of “Dreams” in TikTok videos up 1,380% since the trend began on September 25th and videos made by all types of creators from Jimmy Fallon to the Ocean Spray CEO, it’s clear that this trend resonated with the creator community.

Nathan’s mesmerizing video eventually grew big enough to reach Fleetwood Mac themselves, who responded from their Twitter account. The moment reached even greater heights when Fleetwood Mac co-founder Mick Fleetwood joined TikTok and posted his own rendition of the popular video on October 1st, which gained a quarter of the views Nathan’s original video received in just a single day. Mick’s video led to a heartfelt interaction with Nathan in the comments, where the pair agreed to meet up in person once it was safe to do so.

In response to the uplifting moment and trend, Mick Fleetwood said, “It’s been such a wonderful surprise to see that TikTok has been able to bring some joy in challenging times as well as encourage creativity among so many young people. To see our fans or even people just learning about the band embrace Fleetwood Mac has been so inspirational and meaningful to us.”

Nathan’s unique vibe quickly translated into a resurgence in popularity for Fleetwood Mac began, with “Dreams” receiving a 374% jump in sales and a 89% jump in streams, putting the classic hit back on Billboard’s top charts. After Mick Fleetwood made his video, the song re-entered the Billboard Hot 100 #21 after a 43-year absence, and climbed to the Top Ten of Spotify’s Global and U.S. charts and hit #1 on Apple Music. It reached #1 on Billboard’s Rock Digital Song Sales and #3 on Billboard’s Rock Streaming Songs charts, showing the power of a trend to give classic songs new life and helping artists reach a new generation of fans.

Nathan’s viral success has had an amazing effect on his own life as well. Ocean Spray, the company behind the cran-raspberry concoction in the video, found customers cleared their products off of store shelves. They reached out and generously provided Nathan a new truck to replace the car that had broken down moments before the now famous video was filmed. In addition to the gift from Ocean Spray, Nathan has received donations from fans which he plans to put towards a down payment on a house (he currently lives in an RV near his brother’s home in Idaho Falls). Nathan has used this moment to release a new line of merchandise commemorating the event and even wound up as the face of a national TikTok TV commercial, which aired during the NBA Finals.

Nathan’s story is a perfect example of how TikTok can be a catalyst for life changing moments. A TikTok can bring a smile to the faces of millions, connect artists with fans, help others through a hard time, and completely reshape the lives of creators and fans. Nathan’s original video has sparked remakes and tributes from fans and shown how TikTok is starting point for trends that take over the entire internet. The way in which this trend accelerated and reached popular culture as a whole is due in large part to social platforms sharing Nathan’s content, spreading what is trending within our community, to other entertainment outlets.

As Nathan continues his journey, we’re excited to see how his positive vibes continue to impact his life and the TikTok community as a whole. And as always, we’ll continue to watch and encourage the TikTok community to create the next life changing trend.

Meanwhile, the “Dreams” resurgence on TikTik and beyond shows no signs of slowing down. Just yesterday, iconic Fleetwood Mac singer-songwriter Stevie Nicks joined TikTok! The song’s original writer, and the woman whose voice has inspired thousands of lip syncs, Stevie’s first TikTok showed off her “afternoon vibe,” displaying her genuine appreciation for Nathan and the community, as she laced up her roller skates with a half-full jug of cranberry in the background.

For more info, please contact:
Michelle McDevitt, Andrea Higgins, or Erin Ryan, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Links:

Read more at TikTok’s Newsroom: newsroom.tiktok.com

END

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DC The Don Drops Deluxe Edition Of Rostrum Records Debut Album, ‘Come As You Are’

11.20.2020

DC The Don Drops Deluxe Version of Come As You Are, His Rostrum Records-Debut

The Milwaukee Native Shares a New Video For His Pop-Punk-Flavored Single, “Wait Your Turn”

The 20-Year-Old Multi-Talent Adds Several Unreleased Songs To His Highly-Anticipated, Melodic Full-Length

Critical Praise:

The Album + Video:

The Background:

Links:

Rising Star Morray Follows Up “Quicksand” with Heartfelt “Switched Up” Video

11.20.2020

Video: Morray – “Switched Up”

The Fayetteville, NC Native Who Struck Gold With “Quicksand” Proves That He’s Here to Stay with Another Quality Video Single

Critical Praise:

The Video:

The Background:

Links:

Uno Hype Brings Soulful Musicality and Fresh Flows to the Maryland Music Scene

11.19.2020

Maryland Artist Uno Hype Announces Sol Glo, His Wide-Ranging and Melodic Album, Coming January 2021

The Singer/Rapper Praises Self Love in the Warm and Engaging Live Performance Video for Album Highlight “Deywun”

Uno Hype’s Next Album Is the Culmination of the Artist’s Musical Journey

Critical Praise:

Links:

Key Glock Returns With A Whole Lotta Everything in “All Of That” Video

11.18.2020

Video: Key Glock – “All Of That”

The Paper Route EMPIRE Rising Star Returns for His First New Song Since May’s Son Of A Gun Mixtape

Critical Praise:

The Video:

📀 🔊 For Your Consideration: Audible Treats’ Best Songs of 2020

For Your Year-End Music List Consideration: Some of Our Favorite Songs From an Unprecedented Roller Coaster of A Year

Play them loud!

xoxo, The Audible Treats Team: Michelle, Gavin, Andrea, Dan, Erin, Kerry, Kevin, Ari, & Destiny

The Songs:

Links:

The Video + Announcement:

The Background:

Links:

Rucci Shares “Complicated” Video & Announces Deluxe ‘Midget’ LP

11.17.2020

Rucci Announces Deluxe Of Sophomore Album Midget, Shares Video To Title Track “Complicated”

Inglewood’s Rap Prodigy Returns To His Roots In “Complicated” Video, The Deluxe Midget LP Will Be Available 11/20 via Mackk & Co./EMPIRE

Critical Praise:

The Video + Announcement:

The Background:

Links:

Rolling Loud Announces Miami 2021 Festival

11.17.2020

Rolling Loud Prepares for Live Music’s Return, Announces Next Miami Festival, Occurring May 7-9th 2021 @ Hard Rock Stadium

Limited Tickets Go On Sale 11/20, All Miami 2020 Tickets Will Be Honored

The World’s Premier Hip-Hop Festival Returns Stronger Than Ever from the Pandemic, Emerging as a Livestream Giant and Full-Fledged Media Company

A Statement From Rolling Loud:

The Announcement:

Critical Praise:

Taleban Dooda Wants to Make His Family Proud in “Finish Him” Video

11.17.2020

Video: Taleban Dooda – “Finish Him” (Prod. TM88 & ATL Jacob)

The Rostrum Records Signee Shares an Intimate Clip of His Buzzing New Single

Critical Praise:

The Video:

The Background:

Links:

DJ Scheme Shares “Soda” ft. Ski Mask & Cordae, Announces Debut Album ‘FAMILY’

11.13.2020

DJ Scheme Officially Announces FAMILY, His Debut Album Coming December 4th via Scheme Records/EMPIRE

The Florida Rap Scene Heavy-Hitter Recruits Ski Mask The Slump God, Cordae, and Take a Daytrip for “Soda” Single

The Producer/DJ/Artist’s Debut Album Celebrates the Concept of Family and Kinship With Help From Dozens of His Close Friends, Who Also Happen to Be Rap’s Biggest Names

Critical Praise:

The Announcement:

Links:

Young Dolph & Key Glock Reunite for Stylish “No Sense” Video

11.12.2020

Video: Young Dolph – “No Sense” ft. Key Glock

The Dynamic Paper Route EMPIRE Duo Show Us How They Live in the Latest Rich Slave Music Video

The Video:

xoxo,
The Audible Treats Team: Michelle, Gavin, Andrea, Dan, Erin, Kerry, Kevin, Ari, & Destiny