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08.20.2021

‘TikTok Radio Launches Exclusively On SiriusXM Today

Press Release

‘TikTok Radio Launches Exclusively On SiriusXM Today

8.20.2021

‘TIKTOK RADIO’ LAUNCHES EXCLUSIVELY ON SIRIUSXM TODAY

A variety of TikTok creators join as channel hosts including Billy (@8illy), Cat Haley (@itscathaley), HINDZ (@hindzsight), Lamar Dawson (@dirrtykingofpop), Taylor Cassidy (@taylorcassidyj), DJ CONST (@erinconstantineofficial), DJ Habibeats (@djhabibeats), and more

The Announcement:

NEW YORK, NY August 20, 2021- SiriusXM and TikTok today announced the launch of TikTok Radio (ch. 4), the highly anticipated full-time music channel featuring the trending sounds that are redefining pop culture from TikTok. Presented by TikTok creators, tastemakers, top artists, and DJs, TikTok Radio will be available beginning today, at Noon ET, in vehicles and as a streaming channel on the SXM App, desktop, and all connected devices.

Sonically synched to the TikTok experience, the groundbreaking, full-time SiriusXM music channel will sound like a radio version of the platform’s “For You” feed. A talented and diverse group of TikTok creators including Billy (@8illy), Cat Haley (@itscathaley), HINDZ (@hindzsight), Lamar Dawson (@dirrtykingofpop), and Taylor Cassidy (@taylorcassidyj) will present music and share the stories behind the trends throughout each hour.  Listeners can expect to hear trending songs from music’s next generation of rising stars, viral hits, throwbacks and whatever else the TikTok community is vibing to.

TikTok Radio debuts today with takeovers throughout the week from some of the most followed personalities and artists from the TikTok Community with “Creator Invasion,” which will feature appearances from Alex Warren, Ashnikko, Bella Poarch, Dillon Francis, Dixie D’Amelio, Ed Sheeran, Jack Harlow, Just Stef, JXDN, Lil Nas X, Loren Gray, Nessa Barrett, Normani, Spencer X, Tai Verdes, Walker Hayes and more.

“Our groundbreaking new channel with TikTok is a first-of-its-kind, capturing the pulse of the global music culture, vibrancy and vitality found on the entertaining social platform and recreated as a full-time music channel on live national radio and our streaming platforms,” said Scott Greenstein, President and Chief Content Officer, SiriusXM. “The creators, who are also presenting the music on TikTok Radio, are deeply involved in the channel and will reflect the unique sound and personality of TikTok that is so enmeshed with today’s music culture and community. TikTok creators will be delivering new audio experiences for our listeners as they tap into the latest music trends on TikTok.”

“We’re so excited to launch TikTok Radio on SiriusXM, which opens up artists and creators like this amazing group of hosts to new audiences,” said  Ole Obermann, Global Head of Music, TikTok. “Now SiriusXM subscribers will have a new road to discover the latest trends in music and get a first listen to tomorrow’s musical superstars. The channel captures song-breaking music culture that creates so much joy and entertainment on TikTok through video in an all-audio format.”

Listeners will stay up to date on the moment’s most viral sounds with “The TikTok Radio Trending Ten,” a weekly countdown of the top 10 songs trending in the TikTok community, presented by the channel’s creator hosts.  This show will debut on Fridays at 3 p.m. ET with replays throughout the weekend and will be available anytime on the SXM App.

Direct from TikTok’s ‘For You’ feed, TikTok Radio’s resident DJs, DJ Habibeats (@djhabibeats) and DJ CONST (@erinconstantineofficial) will spin LIVE, simultaneously, on TikTok and TikTok Radio every week. They’ll mix tracks trending across the TikTok universe, with hand-selected songs Fridays and Saturdays starting at 7 p.m. ET with replays throughout the weekend and anytime on the SXM app.

“TikTok started as a place for me to have freedom to express my passions and meet people who were interested in creating a community around it,” says Taylor Cassidy (@taylorcassidyj). “I started in 2019 for fun and it quickly developed into a platform for me to spread joy through motivational videos, teach about Black history and culture, and create impact by uplifting other creators. The app has challenged me over time to be limitless with my creativity and authenticity which has inspired people to make positive change in their own life. One of the things I’m most excited about for being chosen as one the first hosts for TikTok Radio is being able to uplift and encourage more people just as I do on my account. As a creator who makes mainly Black culture content, I’m especially excited to give voices to music artists, trends, and creators who are making a huge difference on the app and beyond. One thing I can assure listeners on TikTok Radio is that I will always bring exactly who I am without boundary.”

“One of my favorite things about TikTok is that, musically, the platform isn’t just focused on one genre or style,” says DJ Habibeats (@djhabibeats). “In the spirit of that, my mix show on SiriusXM is going to be varied and fun – covering different eras and genres while staying true to my roots in hip hop. To be one of the first-ever mix show DJs on TikTok Radio is such an honor. So much new music is breaking on TikTok and putting people on to new music is exactly why I started DJing in the first place.”

The launch of TikTok Radio follows the TikTok Tastemakers Series and TikTok Hits Playlist previously released on Pandora. Read the press release HERE.

TikTok Radio marks another part of the collaboration between TikTok, SiriusXM and Pandora to deliver access to groundbreaking programming, exclusive performances, special events, and some of music’s top and emerging talent to their loyal fans across each of their platforms.

Watch SiriusXM’s announcement on TikTok: https://www.tiktok.com/@siriusxm/video/6998474403512192261

Meet TikTok Radio’s creator hosts here: https://siriusxm.us/SXMTikTok

For all information on TikTok Radio and the channel’s creator hosts visit: https://www.siriusxm.com/tiktokradio

To listen to TikTok Radio please visit: https://siriusxm.us/tiktokradiosxm

Subscribers are able to listen to TikTok Radio (ch. 4) online, on-the-go with the SXM App, and at home on a wide variety of connected devices including smart TVs, devices with Amazon Alexa or the Google Assistant, Apple TV, PlayStation, Roku, Sonos speakers and more. Go to www.siriusxm.com/ways-to-listen to learn more.

Read on TikTok’s Newsroom: https://newsroom.tiktok.com/en-us/tiktok-radio-launches-on-siriusxm-today

 

 

For more info, please contact:
Michelle McDevittAndrea HigginsErin Ryan, Audible Treats
Leah Linder, TikTok

The Background:

About Billy (@8illy
At the intersection of creative ingenuity, music curation and digital art is where you will typically find Billy Yue — known to most as 8illy. Billy is a generational talent whose impact holds deep roots in the algorithms and feeds of TikTok and music platforms: namely with his cardboard art short films, vibe-y music videos, and mood playlists that have amassed nearly three-quarter million listeners. His Cantonese-Chinese background earned him a spot on TikTok’s 2021 API Trailblazers list, and there may not be a better word to describe the career that lies in front of 8illy.

About Cat Haley (@itscathaley)
Cat Haley is her name but being allergic to cats is sadly the game. Cat Haley is your typical South Florida surfer girl! She grew up in Lighthouse Point, FL catching waves and living the nautical lifestyle! Sure, she’s a beach bum, but her quick-witted, quirky humor will have you in tears! From an early age she knew she was born to entertain, from winning childhood talent shows impersonating the Crocodile Hunter to playing the reporter for Wannado City in the Sawgrass Mills Mall. She went on to pursue this dream at the University of Florida where she learned the ropes from creating a college radio station, interning with Universal Music Group, ESPN, radio stations and more! She moved to Louisville, KY post college to be on the Ben Davis & Kelly Kelly K Morning Show on 99.7 WDJX. Now you can hear her on Sirius XM! Cat Haley is not afraid to tell embarrassing stories on air, will give you sincere advice, but also will make you pee your pants from laughing! If you’re not laughing from her insane stories, then you probably are rewatching her TikToks with her #WeirdWordsWithCat or dressed as Tiger King. She hopes that she can teach everyone around her to not take life so seriously.

About HINDZ (@hindzsight)
Existing where mindfulness, creativity and art meet, Hindz curates vibes, delivers affirmations and encourages soulful living through TikTok, Youtube and his daily podcast. Come feel the #vibeting, ‘cause In Hindzsight, everyting gon’ be alright.

About Lamar Dawson (@dirrtykingofpop)
Lamar Dawson aka the Dirrty King of Pop, is a pop culture and entertainment news writer, presenter, and producer. He’s written for Billboard, NBC News, Today Show, GQ, and INTO. When he’s not writing or profiling trailblazers in the world of entertainment, he can be found sharing his obsession for music from the 80s, 90s, and 2000s with his over 200,000 followers on TikTok.

About Taylor Cassidy (@taylorcassidyj
Taylor Cassidy is best known as a viral TikTok personality dedicated to elevating Black culture, history, and voices. With a fast-grown audience of over 2 million followers, Taylor uses her platform to spread love, positivity, and education. This past September Taylor launched her short-form series Black Girl Magic in which she discusses the latest celebrity and Internet news as it relates to Black culture. To date, her videos have earned 50 million likes, leading Taylor to rank #2 on TikTok’s 2020 Top 100 “Voices of Change: Most Impactful Creators” list. She was recently presented the Creator Honor of the night by Liza Koshy at the 2020 Streamy Awards.

DJ Habibeats (@djhabibeats)
Los Angeles based DJ, producer, party thrower, and TikTok user. Originally from the Bay Area. @djhabibeats on all platforms.

DJ CONST (@erinconstantineofficial)
Erin Constantine (CONST) is a local female DJ in the South Jersey area that has been crushing the nightlife scene for the past seven years. From DJ’ing private parties to packed clubs, CONST’s passion for music, high energy, and extensive industry experience combine to create electrifying performances that exceed audience expectations.  After discovering her ear for music at a young age, she set out to perfect her craft. Her music education background, diverse skill set in live performance, and work ethic are unmatched. CONST is highly driven by her audience and loves to see the crowd having an absolute blast in response to her unique ability to read the room and mix accordingly. She feels truly blessed to be able to share her love of music and sound with the world!

About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Toronto, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.

About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM’s subsidiaries Stitcher, Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as SXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers. For more about SiriusXM, please go to: www.siriusxm.com.

Source: SiriusXM

SiriusXM Media Contacts:
Angela Burke
angela.burke@siriusxm.com

Carolina Dubon
carolina.dubon@siriusxm.com

TikTok Media Contacts:
Leah Linder
pr@tiktok.com

Erin Ryan
erin@audibletreats.com

 

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

 

END
  • 08.20.2021

    YN Jay Details How to Concoct the Ideal Beverage in Video for “Mix The Yeahhhhh”

  • Press Release

    YN Jay Details How to Concoct the Ideal Beverage in Video for “Mix The Yeahhhhh”

    8.20.2021

    Video: YN Jay – “Mix The Yeahhhhh

    YN Jay Mobs With His Crew in an Intoxicating Video from his Coochie Chronicles Project

    Critical Praise:

    “”There is Bruce Wayne and Batman. Clark Kent and Superman. And now, YN Jay and the Coochie Man” – Pitchfork

    “Flint, Michigan wouldn’t be one of the hottest scenes in rap without ‘Coochie,’ ‘Coochie World,’ ‘Coochie Scout,’ a mixtape titled Coochie Land, and Coochie Man, the floor-humping alter ego of YN Jay.” – Pitchfork

    “‘Coochie’ is one of the funniest hip-hop videos of the last five years” – XXL

    “The Flint native is one of the more eccentric rappers in Michigan, rapping about coochie, using very distinct ‘hold onnnnnnnnnnnnn’ ad-ibs, and starting off songs by asking the producer: ‘Why you always do that mannnnnnnn?’ I’m honestly not sure what these producers are doing while YN Jay is recording in the booth, but whatever it is, it’s working. The music is always wildly entertaining.” – Complex

    “He raps in different voices, draws out words like they’re self-contained riddles. You never know if he’s entirely serious, but that’s the point.” – SPIN

    The Video:

    YN Jay steadily captivates crowds with his unique brand of Michigan rap flair. Continuing his hot streak, YN Jay shares Mix The Yeahhhhh,” a new music video. Produced by Southside Rich, “Mix The Yeahhhhh” finds Jay skating atop low-key, percolating production, executing his provocative and charismatic flow with ease. Directed by frequent collaborator DP Visuals, the video features YN Jay flexing with his squad and partying as he delivers his supreme scheme on mixing the ideal beverage. He can also be seen puffing on one of his trademark “Coochie blunts,” referenced in his latest interview for HotNewHipHop’s “How To Roll,” filling the ‘wood to capacity. “Mix The Yeahhhhh” is the latest video from Coochie Chronicles, YN Jay’s recent project, following last week’s clip for “Immaculate.”

    Home to recent singles like Slow Motion” and the earlier “Triple S Remix” ft. Coi LerayCoochie Chronicles ushers listeners into Jay’s sex-crazed mind, the Beecher, MI native wielding a slip-sliding, start-stopping flow as he unleashes a torrent of punchlines and outrageous boasts. Covered by PitchforkThe FADER, and more, the project is also home to Oxyyyyy,” a paean to Jay’s favorite narcotic, the ebullient opening track Summer Time,” and his signature song Coochie,” a collaboration with Jay’s close friend Louie Ray that has more than 30 million YouTube views. Featuring an additional appearance from Flint heavy-hitter Rio Da Yung OGCoochie Chronicles is available everywhere via Alamo Records.

    Driven to take rap seriously after his older brother died, YN Jay quickly started to build a reputation as one of the most colorful characters in a hometown Flint scene populated almost exclusively by colorful characters. He started to get mainstream notice with his single “Coochie,” which introduced the world to Jay’s one-track mind and eventually racked up over 26 million YouTube views. Jay is a nearly mythic figure on TikTok, generating millions of video creations on viral hits like “Kakashi,” “Coochie Land,” and “Coochie Scout,” and inspiring TikTok comedian @Nuhchez to splice YN Jay’s voice into Coolio’s “Gangsta’s Paradise” and create one of the platform’s most successful running jokes. YN Jay’s inimitable style earned him co-signs from Drake and Lil Uzi Vert, and last month, he made his festival debut when he performed at Rolling Loud Miami.

    With Coochie Chronicles out, and much more music on the way, YN Jay is looking to take his distinct strain of Michigan rap to national prominence. Hold onnnnnn…YN Jay is coming for the throne.

    Watch “Mix The Yeahhhhhh”: https://www.youtube.com/watch?v=OV3nlO3oPP4

    Buy/Stream Coochie Chronicleshttps://smarturl.it/CoochieChronicles

    Please contact MichelleKevin, or Erin for more info.

    The Background:

    “It’s scary how easy it is for me to make music,” admits 21-year-old rapper YN Jay. This is true of his 2020 hit “Coochie” and the follow-up album Coochie Land. “It was made in three minutes, easily, and the video did 30 million views. I’ve been writing songs to go a certain way my whole life, but it never worked. Now, I’m not overthinking it, and it’s making me a star.” After over a decade at the mic, the Beecher, Michigan native has given rap fans an alternative to music about violence and drugs.

    Amid his rise, Jay got cosigns from Drake and Lil Uzi Vert. While Drizzy and Jay are exploring music, he recorded extensively with Uzi. The same night the two discussed collaborating, Jay stopped everything to drive to Philly. “I pulled up; we did damn near eight songs.” One track, the “coochie”-inspired “HOLD ONNNNN,” promises to release during an exciting 2021. Fresh off of Ninja Warrior—an album featuring Lil Yachty and Sada Baby that he conceptualized and recorded in a single day, YN Jay recently signed a deal with Alamo Records and is focused on showcasing his versatility and staying power. “I’m working on a few albums and letting the world know how big this is. Anybody can be a rapper; I’m trying to catch the culture and update the game.”

    instagram | youtube | tiktok | soundcloud | spotify | apple

    “Mix The Yeahhhhh”: https://www.youtube.com/watch?v=OV3nlO3oPP4

    “Immaculate”: https://www.youtube.com/watch?v=VqL2P8O_qY8

    “Slow Motion”: https://www.youtube.com/watch?v=924C0brNij0

    “Triple S” (Remix): https://youtu.be/Mv0oDqSNoCo

    “Magic Stick”: https://youtu.be/TBGU0wvfi8M

    “72 Hours”: https://www.youtube.com/watch?v=AZGr3Nyn9BI

    “Summer TIme”: https://www.youtube.com/watch?v=E_PJbtcFTB8

    Coochie Chronicleshttps://smarturl.it/CoochieChronicles

    “Oxyyyyy”: https://youtu.be/0Gj1PCw0P-o / https://smarturl.it/Oxyyyyy

    “Triple S” (Remix) ft. Coi Leray: http://smarturl.it/TripleSRemix

    “Ashtray”: https://www.youtube.com/watch?v=8fLvUC71yzs

    “The Fawk Up” ft. Louie Ray: https://www.youtube.com/watch?v=aspGGxC9hzs

    “Coochie Language”: http://smarturl.it/coochielanguage

    YN Jay & Louie Ray – “The Mafia”: https://www.youtube.com/watch?v=16lkqEtnafM

    “Coochie Growl” ft. Rio Da Yung OG: https://www.youtube.com/watch?v=Ybs-4yvWEKQ

    “Drunk When I Made This” (Prod. by ENRGY): http://smarturl.it/YNJayDWIMT

    “Yeessiirrrr”: https://youtu.be/erLZtkJcRL0 / http://ynjay.lnk.to/Yeessiirrrr

    “Kakashi”: https://youtu.be/VRi1F94mbRc

    Ninja Warriorhttps://ynjay.fanlink.to/NinjaWarrior

    “Triple S” ft. Louie Ray: https://www.youtube.com/watch?v=Q4EQNq8wjZM

    “Coochie Scout”: https://www.youtube.com/watch?v=B9PyWMtET0w

    “Coochie”: https://www.youtube.com/watch?v=hSswVXDuXus

    END

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