06.30.2021

TikTok Treats, Week of June 28th

Avril Lavigne Links Up with a “SK8TER BOI,” the Community Gets Inside the Mind of Bo Burnham, and More From the Wild World of TIkTok

The News: 

Each week, the TikTok Treats newsletter gives a snapshot of the state of music on TikTok, touching on trending hits, emerging artists, superstar moves, ascendant memes, and much more. The platform’s taste in music is as diverse as its community, with recent trends coming from the worlds of trap music, glitch hop, dembow, pop-punk, and Italian rock music. Take a look at some stories that made noise in recent days on TikTok’s rich pageant:

• Avril Lavigne’s pop-punk opus “SK8TER BOI” has often been a song of choice for the thrashers of TikTok, but it reached another level last week when Avril posted her first TikTok. Recruiting the world’s pre-eminent skater boy Tony Hawk, Avril turned back the clock to 2002, rocking her iconic loosely-tied tie before passing the baton to Hawk, who demonstrates that he still has half-pipe heat. Avril’s video racked up over 26.5 million views, and spurred renewed interest in “SK8TER BOI” across the platform (25k video creations).
• Latin music has a large and growing audience on TikTok and “Fulanito,” a new single by of Becky G and El Alfa, is making major waves on the platform. The high-energy track lends itself perfectly to a new dance trend, created by the dynamic sibling duo @lossiblings_, which has helped catapult the sound to over 450k creations. “Fulanito” and its accompanying dance has been used to add a unique bounce to a variety of videos. Creators have used it when dancing with mom, dancing in the airport, or even offering inspiration for better organization. A popular figure on TIkTok with over 11 million followers, Becky G saluted the dance’s creators on her own page, and used the duet feature to show those participating in the dance challenge tons of love.
• Trap music legend Gucci Mane’s  song “Addicted” came out in 2016, but the song is getting new life, thanks to creators on TikTok. Inspiring over 319.2K+ creations, with the vast majority coming in recent days, creators have been using the opening line “Hi my name is Gucci Mane, I’m addicted to everything,” to let the world know about the top four things they can’t live without. While some creators speak for themselves and their travel obsession, others speak for their stomach that always causes them problems or their adorable babies who are obsessed with tummy rubs.
• Musical comedy sensation Bo Burnham is a digital native, building an audience with his hilarious songs and short-form jokes on Vine and YouTube before becoming a respected stand-up comic and film director. It should be no surprise, then, that he has a huge following on TikTok, where his fans have eagerly posted videos soundtracked to songs from his recent Netflix special Inside. A satirical ode to the Amazon CEO, Burnham’s song “Bezos!” (12k combined video creations) is the ideal soundtrack to moments where you maximize your earning potential, or you find an Amazon driver determined to deliver a package come hell or high water. His song “All Eyes On Me” (54k video creations) caused TikTok users to ponder their place in the cosmos, and bemoan their overeager immune systems. The third song to receive traction is “White Woman’s Instagram,” in which self-deprecating TikTok users comment on their own social media clichés. One user, however, flipped the script, using the sound to comment on stereotypical photos on a white man’s social media profile.
• Rock band Måneskin became a global sensation when they won Eurovision 2021, representing their native Italy. They’ve made a global impact on TikTok as well, generating hundreds of thousands of video creations with multiple songs. TikTok creators have used Eurovision-winning song “Zitti E Buoni” in over 130k videos, and their single “I Wanna Be Your Slave” inspired over 116k video creations, including some from TIkTok users shocking their parents with the song’s libidinous lyrics. Even bigger on the platform is their song, “Beggin,” which has racked up over 2.8 million video creations, with creators using the sound to back up everything from unexpected feats of strength, to effects-laden tributes to the Disney+ show Loki. Meanwhile, Måneskin the band is riding high, with over 2.9 million TikTok followers, posting clips from their performances and even revealing a “work in progress” song for their fans. With three songs in the Spotify Global Top 50, including “Beggin” at #6, Måneskin is poised to dominate the rock music world, on and off TikTok.
• Rising artist Luci4’s music exists far outside the mainstream, but his high-tempo, distorted electronic “Kurxxed Emeraldz” (82.3K+ creations) has caught fire on TikTok with a new trend that emphasizes “glitching.” Created by @glitchgirlmaster, the trend consists of users moving and dancing as they attempt to hit all the stuttering beats in the track and provide a visual glitch effect with their movements. A fast rising trend, there are now creators who call themselves “glitch couples,” creators who “glitch” as they wonder why they can’t act like a baby in public, and others who still haven’t quite figured out how to catch the beat on the track to “glitch” yet.

Last week, Ed Sheeran hosted a TikTok LIVE concert during the UEFA Euro 2020 soccer tournament, performing his hits, along with his new single “Bad Habits.” The superstar British singer drew over 5.5 million unique viewers, shattering the record for most-watched TikTok LIVE event. Check out more information about the performance at TikTok’s newsroom: https://newsroom.tiktok.com/en-us/ed-sheeran-tiktok-show-breaks-records-with-5-point-5-million-viewers

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

For more info, please contact:
Michelle McDevitt, Andrea Higgins, Erin Ryan, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Links:

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:

TikTok Summer Madness: Lorde Leads a Pack of New Trending Songs
Swae Lee, WILLOW, Mitski & More Inspire Trends on TikTok
Only On TikTok: Lil Durk & City Girls Trend Alongside…The Backyardigans?
On TikTok: BTS Army Takes Over, Carti Demands Silence, and Fans Anticipate F9
Olivia Rodrigo Catches Fire, Miguel Helps Users Catch Feelings, and More TikTok Stories
Saweetie, Calvin Harris, and Bella Poarch Highlight The Week in TikTok
Another One? DJ Khaled, Lizzo, and More Make the Week in TikTok
Doja Cat, Little Simz, and El Alfa Inspire TikTok Trends
Britney Spears, Chloe Bailey, and Diplo Make Waves on TikTok
Dua Lipa, Drake, and Bell Biv DeVoe Make Waves on TikTok
DMX Gets His Flowers, Silk Sonic Reaches #1, and More TikTok Stories
TikTok Unveils Music-Powered Filters, Lil Nas X Debuts At #1, and More TikTok Stories
Bieber Tops The Charts, Young Thug Premieres New Music, and More TikTok Stories
Demi Lovato Kicks Off TikTok’s New Livestream Series Headstream
Rock Music Thrives on TikTok, Just Ask Yungblud, Beach Bunny, and More
Shania Hops On Board, Kid Cudi Tosses and Turns, and More TikTok Stories
On TikTok: Kali Uchis and Coi Leray Hit the Charts as Bobby Shmurda Comes Home
Rihanna, Brent Faiyaz, and Giveon Lead TikTok’s R&B Moment
T-Pain, Hyperpop, and Anti-Valentine’s Anthems Take TikTok By Storm
Cardi Goes Up, Uzi Goes Down (to Sleep), and More TikTok Stories
Black History Month Kicks Off, Mark Ronson Duets, and More Music Stories From TikTok
Cardi Goes Up, Uzi Goes Down (to Sleep), and More TikTok Stories
Dave Grohl, Migos, Miley, and More Happenings on TikTok
This Week on TikTok: Olivia Rodrigo Hits #1 as Memes & Mashups Flourish
New Year, New TikTok Trends: Alicia Keys, Remembering MF DOOM & More
Paul McCartney, Holiday Celebrations, and New Year’s Eve Live on TikTok
TikTok Releases First U.S. Music Report: Here Are Some Key Insights
How TikTok’s Top 10 Songs of 2020 Impacted the Industry

6.30.2021

Project: YN Jay – Coochie Chronicles

The Flint, MI-Area Rapper Known As The “Coochie Man” Brings the Tumbling Flows and Outrageous Punchlines That Only He Can Deliver

Critical Praise:

“There is Bruce Wayne and Batman. Clark Kent and Superman. And now, YN Jay and the Coochie Man” – Pitchfork

“Flint, Michigan wouldn’t be one of the hottest scenes in rap without ‘Coochie,’ ‘Coochie World,’ ‘Coochie Scout,’ a mixtape titled Coochie Land, and Coochie Man, the floor-humping alter ego of YN Jay.” – Pitchfork

“‘Coochie’ is one of the funniest hip-hop videos of the last five years” – XXL

“The Flint native is one of the more eccentric rappers in Michigan, rapping about coochie, using very distinct ‘hold onnnnnnnnnnnnn’ ad-ibs, and starting off songs by asking the producer: ‘Why you always do that mannnnnnnn?’ I’m honestly not sure what these producers are doing while YN Jay is recording in the booth, but whatever it is, it’s working. The music is always wildly entertaining.” – Complex

“He raps in different voices, draws out words like they’re self-contained riddles. You never know if he’s entirely serious, but that’s the point.” – SPIN

The Project:

Every superhero has an origin story, and Beecher, MI rapper YN Jay is no different. Exploring the continuing adventures of his alter ego, “Coochie Man,” Jay shares Coochie Chronicles, his latest project. With the help of innovative Flint-area producers like ENRGY and Marc Boomin–who combine wavy melodies with thudding 808s–Jay ushers listeners into his sex-crazed mind, wielding a slip-sliding, start-stopping flow as he unleashes a torrent of punchlines and outrageous boasts. Though he portrays himself as a larger-than-life figure, he takes time to open up about his past on songs like “Slow Motion,” looking back at his life before his meteoric rise through the rap game and pondering what he’s lost along the way.

Coochie Chronicles is a creative high water mark for the Alamo Records signee, refining his winning formula and adding experimental touches, including auto-tuned flows on highlights like the single “Ashtray“ and cartoonish ad-libs throughout. The project is home to the viral hit “Triple S,” which inspired more than 500k video creations on TikTok, and its remix, which features a brand new verse from Coi Leray, the recent single “Oxyyyyy,” a paean to Jay’s favorite narcotic, and his signature song “Coochie,” a collaboration with Jay’s close friend Louie Ray that has more than 29 million YouTube views. Featuring an additional appearance from Flint heavy-hitter Rio Da Yung OG, Coochie Chronicles is available everywhere via Alamo Records.

Driven to take rap seriously after his older brother died, YN Jay quickly started to build a reputation as one of the most colorful characters in a hometown Flint scene populated almost exclusively by colorful characters. He started to get mainstream notice with his single “Coochie,” from his project Coochie Land, which introduced the world to Jay’s one-track mind and eventually racked up over 26 million YouTube views. Jay is a nearly mythic figure on TikTok, generating millions of video creations on viral hits like “Kakashi,” “Coochie Land,” and “Coochie Scout,” and inspiring TikTok comedian @Nuhchez to splice YN Jay’s voice into Coolio’s “Gangsta’s Paradise” and create one of the platform’s most successful running jokes. YN Jay’s inimitable style earned him co-signs from Drake and Lil Uzi Vert.

With the new Coochie Chronicles, YN Jay is looking to take his distinct strain of Michigan rap to national prominence. Hold onnnnnn…YN Jay is coming.

Buy/Stream Coochie Chronicles: https://smarturl.it/CoochieChronicles

Watch “Oxyyyyy”: https://youtu.be/0Gj1PCw0P-o

Buy/Stream “Triple S” (Remix) ft. Coi Leray: http://smarturl.it/TripleSRemix

Coochie Chronicles tracklist:
1. Summer Time
2. Triple S Remix f/Coi Leray
3. Oxyyyyy
4. Ashtray
5. Better Days
6. Slow Motion
7. Nasty
8. Don’t Wake Me Up
9. Mix The Yeahhhhh
10. Distrokid f/Rio Da Yung OG & Louie Ray
11. 72 Hours
12. Immaculate
13. Rock The Boat
14. Triple S
15. Coochie

Please contact Michelle, Kevin, or Erin for more info.

The Background:

“It’s scary how easy it is for me to make music,” admits 21-year-old rapper YN Jay. This is true of his 2020 hit “Coochie” and the follow-up album Coochie Land. “It was made in three minutes, easily, and the video did 30 million views. I’ve been writing songs to go a certain way my whole life, but it never worked. Now, I’m not overthinking it, and it’s making me a star.” After over a decade at the mic, the Beecher, Michigan native has given rap fans an alternative to music about violence and drugs.

Amid his rise, Jay got cosigns from Drake and Lil Uzi Vert. While Drizzy and Jay are exploring music, he recorded extensively with Uzi. The same night the two discussed collaborating, Jay stopped everything to drive to Philly. “I pulled up; we did damn near eight songs.” One track, the “coochie”-inspired “HOLD ONNNNN,” promises to release during an exciting 2021. Fresh off of Ninja Warrior—an album featuring Lil Yachty and Sada Baby that he conceptualized and recorded in a single day, YN Jay recently signed a deal with Alamo Records and is focused on showcasing his versatility and staying power. “I’m working on a few albums and letting the world know how big this is. Anybody can be a rapper; I’m trying to catch the culture and update the game.”

Links:

instagram | youtube | tiktok | soundcloud | spotify | apple

Coochie Chronicles: https://smarturl.it/CoochieChronicles

“Oxyyyyy”: https://youtu.be/0Gj1PCw0P-o / https://smarturl.it/Oxyyyyy

“Triple S” (Remix) ft. Coi Leray: http://smarturl.it/TripleSRemix

“Ashtray”: https://www.youtube.com/watch?v=8fLvUC71yzs

“The Fawk Up” ft. Louie Ray: https://www.youtube.com/watch?v=aspGGxC9hzs

“Coochie Language”: http://smarturl.it/coochielanguage

YN Jay & Louie Ray – “The Mafia”: https://www.youtube.com/watch?v=16lkqEtnafM

“Coochie Growl” ft. Rio Da Yung OG: https://www.youtube.com/watch?v=Ybs-4yvWEKQ

“Drunk When I Made This” (Prod. by ENRGY): http://smarturl.it/YNJayDWIMT

“Yeessiirrrr”: https://youtu.be/erLZtkJcRL0 / http://ynjay.lnk.to/Yeessiirrrr

“Kakashi”: https://youtu.be/VRi1F94mbRc

Ninja Warrior: https://ynjay.fanlink.to/NinjaWarrior

“Triple S” ft. Louie Ray: https://www.youtube.com/watch?v=Q4EQNq8wjZM

“Coochie Scout”: https://www.youtube.com/watch?v=B9PyWMtET0w

“Coochie”: https://www.youtube.com/watch?v=hSswVXDuXus

6.29.2021

Ed Sheeran TikTok Show Breaks Records With 5.5 Million Viewers

The Announcement:

It’s official! Ed Sheeran has the broken the record for the biggest ever LIVE music performance on TikTok with over 5.5 million unique viewers watching the show across the live stream on Friday 25 and two replays on Saturday 26 June. The TikTok UEFA EURO 2020 show was staged at Portman Road, home stadium of Ed’s beloved Ipswich Town football club and streamed globally on his TikTok channel.

The groundbreaking performance was conceived and filmed specifically for the TikTok audience. From a bespoke stage designed and created to be native to vertical video, the show combined groundbreaking special effects, an on-stage mobile phone that Ed used to talk directly to the audience, as well as augmented reality that changed with each song and integrated with the backdrop of the football stadium. It was a performance that encapsulated both intimacy and scale, creating a unique moment that wowed millions in the TIkTok community. Acclaimed British Music Video Director Emil Nava and Music and Television Director Hamish Hamilton worked in partnership with TikTok, Atlantic Records, Ed’s management and the artist himself to produce the creative and technical spectacle, which also featured prominent TikTok creators Jeremy Lynch, Nathan Ramsay and Leticia Stock .

The show also included the live premiere of his new single “Bad Habits,” following an exclusive preview on TikTok the week before, which let fans create videos using a clip of the song. With over 400,000 creations using the sound since launch, it is now the biggest global song preview on TikTok, setting yet another record.

Fans across the world tuned in to the TikTok UEFA EURO 2020 Show, a celebration of music and football that marked TikTok’s partnership with UEFA as the home for football fans during the tournament. During a 12 song, hour-long set from the ground, fans were treated to classic songs including: ‘A Team’, ‘Sing’ and ‘Shape of You’, as well as an emotional performance his song ‘Visiting Hours’ from a local pub and dedicated to Ed’s friend, former Australian music exec Michael Gudinksi who passed away earlier this year. The show was the first global broadcast for the UK star, the first full show he’d played with a live band and the premiere live performance of his new single, ‘Bad Habits.’

From announcing the show in a video featuring footballing icon David Beckham, through to specially created behind the scenes videos, to highlights of the performance itself, there have been 150 million views of Ed’s TikToks since the campaign began.

Read on TIkTok’s Newsroom: https://newsroom.tiktok.com/en-gb/ed-sheeran-tiktok-show-breaks-records

Photo credit: ZAKARY WALTERS

For more info, please contact:
Michelle McDevitt, Andrea Higgins, Erin Ryan, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Links

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

6.28.21

Audio: YN Jay – “Oxyyyyy” (Prod. by ENRGY)

The Rapper Known as “Coochie Man” Prepares His Next Project, Coochie Chronicles, Releasing June 30th and Featuring Appearances From Coi Leray and More; The Video for “Oxyyyyy” Drops at 7pm ET

Critical Praise:

“There is Bruce Wayne and Batman. Clark Kent and Superman. And now, YN Jay and the Coochie Man” – Pitchfork

“Flint, Michigan wouldn’t be one of the hottest scenes in rap without ‘Coochie,’ ‘Coochie World,’ ‘Coochie Scout,’ a mixtape titled Coochie Land, and Coochie Man, the floor-humping alter ego of YN Jay.” – Pitchfork

“‘Coochie’ is one of the funniest hip-hop videos of the last five years” – XXL

“The Flint native is one of the more eccentric rappers in Michigan, rapping about coochie, using very distinct ‘hold onnnnnnnnnnnnn’ ad-ibs, and starting off songs by asking the producer: ‘Why you always do that mannnnnnnn?’ I’m honestly not sure what these producers are doing while YN Jay is recording in the booth, but whatever it is, it’s working. The music is always wildly entertaining.” – Complex

“He raps in different voices, draws out words like they’re self-contained riddles. You never know if he’s entirely serious, but that’s the point.” – SPIN

The Audio + Video:

YN Jay is known for his colorful character and brazenly funny bars, but he’s just as notable for his ability to ride a beat. Sliding over a hyperactive beat from his frequent producer ENRGY, Jay shares “Oxyyyyy,” his latest single. Combining thudding percussion with dreamlike harp and wistful strings, “Oxyyyyy” is a paean to Jay’s favorite narcotic, bursting at the seams with the Beecher, MI native’s energetic ad-libs and witty punchlines: “I don’t let my b*tches meet my momma, cause my mother mean/Those hoes don’t love me, they just really want me for some cheese.” In the hallucinatory new video, which releases today at 7pm ET, YN Jay secludes himself in a dark room with some beautiful women, as they play Twister, have a pillow fight, and charm a snake. “Oxyyyyy” is the latest single from Coochie Chronicles, the consistently viral rapper’s upcoming project.

Coochie Chronicles is an expansion of YN Jay’s “Coochie Cinematic Universe,” finding him experimenting with a variety of new flows even as he perfects the sing-song patter on which he built his brand. He dances atop bass-heavy instrumentals from producers like his frequent collaborators ENRGY and Marc Boomin, delivering clever punchlines through a toothy grin. The new project is home to the remix to his viral hit “Triple S,” boasting a brand new verse from Coi Leray, and acclaimed singles like “Ashtray” and “Coochie.“ Featuring appearances from Rio Da Yung OG, and Jay’s close friend Louie Ray, Coochie Chronicles arrives on June 30th via Alamo Records.

Driven to take rap seriously after his older brother died, YN Jay quickly started to build a reputation as one of the most colorful characters in a hometown Flint scene populated almost exclusively by colorful characters. He started to get mainstream notice with his single “Coochie,” from his project Coochie Land, which introduced the world to Jay’s one-track mind and eventually racked up over 26 million YouTube views. Jay is a nearly mythic figure on TikTok, generating millions of video creations on viral hits like “Kakashi,” “Coochie,” “Coochie Land,” and “Coochie Scout,” and inspiring TikTok comedian @Nuhchez to splice YN Jay’s voice into Coolio’s “Gangsta’s Paradise” and create one of the platform’s most successful running jokes. YN Jay’s inimitable style earned him co-signs from Drake and Lil Uzi Vert.

With the upcoming Coochie Chronicles, YN Jay is looking to take his distinct strain of Michigan rap to national prominence. Hold onnnnnn…YN Jay is coming.

Buy/Stream “Oxyyyyy”: https://smarturl.it/Oxyyyyy

Watch “Oxyyyyy”: https://youtu.be/0Gj1PCw0P-o

Buy/Stream “Triple S” (Remix) ft. Coi Leray: http://smarturl.it/TripleSRemix

Coochie Chronicles tracklist:
1. Summer Time
2. Triple S Remix f/Coi Leray
3. Oxyyyyy
4. Ashtray
5. Better Days
6. Slow Motion
7. Nasty
8. Don’t Wake Me Up
9. Mix The Yeahhhhh
10. Distrokid f/Rio Da Yung OG & Louie Ray
11. 72 Hours
12. Immaculate
13. Rock The Boat
14. Triple S
15. Coochie

Please contact Michelle, Kevin, or Erin for more info.

The Background:

“It’s scary how easy it is for me to make music,” admits 21-year-old rapper YN Jay. This is true of his 2020 hit “Coochie” and the follow-up album Coochie Land. “It was made in three minutes, easily, and the video did 30 million views. I’ve been writing songs to go a certain way my whole life, but it never worked. Now, I’m not overthinking it, and it’s making me a star.” After over a decade at the mic, the Beecher, Michigan native has given rap fans an alternative to music about violence and drugs.

Amid his rise, Jay got cosigns from Drake and Lil Uzi Vert. While Drizzy and Jay are exploring music, he recorded extensively with Uzi. The same night the two discussed collaborating, Jay stopped everything to drive to Philly. “I pulled up; we did damn near eight songs.” One track, the “coochie”-inspired “HOLD ONNNNN,” promises to release during an exciting 2021. Fresh off of Ninja Warrior—an album featuring Lil Yachty and Sada Baby that he conceptualized and recorded in a single day, YN Jay recently signed a deal with Alamo Records and is focused on showcasing his versatility and staying power. “I’m working on a few albums and letting the world know how big this is. Anybody can be a rapper; I’m trying to catch the culture and update the game.”

Links:

instagram | youtube | tiktok | soundcloud | spotify | apple

“Oxyyyyy”: https://youtu.be/0Gj1PCw0P-o / https://smarturl.it/Oxyyyyy

“Triple S” (Remix) ft. Coi Leray: http://smarturl.it/TripleSRemix

“Ashtray”: https://www.youtube.com/watch?v=8fLvUC71yzs

“The Fawk Up” ft. Louie Ray: https://www.youtube.com/watch?v=aspGGxC9hzs

“Coochie Language”: http://smarturl.it/coochielanguage

YN Jay & Louie Ray – “The Mafia”: https://www.youtube.com/watch?v=16lkqEtnafM

“Coochie Growl” ft. Rio Da Yung OG: https://www.youtube.com/watch?v=Ybs-4yvWEKQ

“Drunk When I Made This” (Prod. by ENRGY): http://smarturl.it/YNJayDWIMT

“Yeessiirrrr”: https://youtu.be/erLZtkJcRL0 / http://ynjay.lnk.to/Yeessiirrrr

“Kakashi”: https://youtu.be/VRi1F94mbRc

Ninja Warrior: https://ynjay.fanlink.to/NinjaWarrior

“Triple S” ft. Louie Ray: https://www.youtube.com/watch?v=Q4EQNq8wjZM

“Coochie Scout”: https://www.youtube.com/watch?v=B9PyWMtET0w

“Coochie”: https://www.youtube.com/watch?v=hSswVXDuXus

6.24.2021

Video: Chitana – “4am“

The New Signee to Young Dolph’s Paper Route EMPIRE Shows Off His Romantic Side in His New Video

The Video:

A soulful and conversational rapper who caught the ear of Young Dolph, Chicago native Chitana is always on his grind. Today, the newly-minted Paper Route EMPIRE signee shares “4am,” a tender trap love song. Marked by sirenic vox synths and a tasteful R&B chord progression, “4am” finds Chitana kicking his game, spitting sensual bars in his laid back style before showing off his raspy singing voice on the hook.

In the video, Chitana takes his G Wagon down to ATL for some late night action, taking his girlfriend on a tour of the town before heading back to her place. “4am” is a change of pace from the South Side rapper, following the gritty video for “Hard Times,” which dropped last month.

Home to artists like the rising superstar Key Glock and boisterous personalities like Big Moochie Grape, Young Dolph’s Paper Route EMPIRE is one of rap’s most successful independent labels. Chitana brings a different perspective to the label, his introspective bars providing a new light on street living, while keeping the same ten toes down authenticity for which the label is known.

Stay tuned for much more from Chitana and the rest of Paper Route EMPIRE this summer and beyond–including a project from Chitana later this year.

Watch “4am”: https://youtu.be/iPa_dL1ITwM

Buy/Stream “4am”: https://music.empi.re/4amchitana

Please contact Michelle or Erin for more info.

Links:

instagram | spotify

“4am”: https://music.empi.re/4amchitana / https://youtu.be/iPa_dL1ITwM

“Hard Times”: https://www.youtube.com/watch?v=VdM5FMlF5nc / https://music.empi.re/hardtimes.oyd

6.23.2021

Video: Yung Mal – “Woah Woah” ft. Lil Gotit

The Alamo Records Labelmates Stay Ice Cold In the Latest Video From Mal’s 1.5 Way Or No Way Album

Critical Praise:

“Anchored by his nimble lyrical ability, 1.5 Way Or No Way demonstrates how Yung Mal can rap with some of the biggest in the game right now and still hold his own.” – Complex

“Drenched in authenticity, New Orleans-born, Atlanta-bred rapper Yung Mal is looking like the next to blow out of the south.” – XXL

“Unpacking his latest triumphs and showing love to his neighborhood, Yung Mal bosses up in a major way on his new project.” – HotNewHipHop

“Yung Mal is on a fast ascension through the industry.” – ELEVATOR

“One of the most promising rising artists…Mal consistently brings interesting and unique flows onto stellar production.” – Lyrical Lemonade

The Video:

Rising from a soldier to a general in the ATL trap scene, Yung Mal has a bottomless bag of tricks behind the mic. Showing off his melodic mastery, Mal shares “Woah Woah,” his latest video. Floating atop a beat from his 1.5 Da Label producer Gudda Tay, Mal flexes in a staccato auto-tuned flow, stacking flexes alongside fellow ATL heavy-hitter Lil Gotit: “Pull up in them Benzos, we don’t ride no Volvo,” chants Mal.

In the video, directed by Ndoh, Mal, Gotit, and Mal’s young son stay frosty in an enclosed space, the two emcees flirting with models and messing with Nerf guns while showing off their wintertime drip. “Woah Woah” is the latest video from from 1.5 Way Or No Way, Mal’s new mixtape, following the luxurious clip for “Watch Ya Step” ft. Slimelife Shawty, the L.A.-set video for “Wassup Wit Me” ft. G Herbo, recently named the “Must-Hear Rap Song Of The Day” by Pitchfork, and “Walkin,” featuring rising Memphis star Pooh Shiesty.

Named after the neighborhood in which he grew up, and for a phrase that was a favorite of his late homie Plug, 1.5 Way Or No Way is a mature and versatile effort. Mal’s rhymes are more polished and precise, reflecting the perspective of a father of a young son and daughter and a neighborhood leader who bears the hopes and dreams of his friends on his back.. The new mixtape earned praise from Complex (“Yung Mal can rap with some of the biggest in the game right now and still hold his own”) and HotNewHipHop (“Yung Mal bosses up in a major way on his new project”), as well as coverage from XXL, RESPECT, and more. Featuring additional appearances from BIG30 and Real Taker, 1.5 Way Or No Way is available everywhere via Alamo Records.

Watch “Woah Woah” ft. Lil Gotit: https://youtu.be/7t3cNbBDxP8

Buy/Stream 1.5 Way Or No Way: http://smarturl.it/15WayOrNoWay

1.5 Way Or No Way tracklist:

1. Got It Together
2. Where U Been
3. Walkin ft. Pooh Shiesty
4. Woo (Wait) ft. Lil Quill
5. Custom Drip
6. Wassup Wit Me ft. G Herbo
7. 10fifty I Luv Ya
8. Hectic ft. Real Taker
9. 4DG
10. Woah Woah ft. Lil Gotit
11. Used to Poppin
12. Big 1.5 ft. BIG 30
13. 1.5 Way Or No Way
14. Pull Up To The Bank
15. Watch Ya Step ft. Slimelife Shawty
16. Blood In My Eye
17. Stay Down (Bonus)

Please contact Michelle or Andrea for more info.

Links:

instagram | twitter | facebook | spotify | youtube | soundcloud 

Bio, photos, music, and more available here: www.audibletreats.com/yung-mal

“Woah Woah” ft. Lil Gotit: https://youtu.be/7t3cNbBDxP8 

“Watch Ya Step” ft. Slimelife Shawty: https://youtu.be/CCVu30UA-rQ

“Got It Together”: https://youtu.be/vZ6EOYRlExk

1.5 Way Or No Way: http://smarturl.it/15WayOrNoWay

“Wassup Wit Me” ft. G Herbo: https://youtu.be/-TBaglERvA8

“Walkin” ft. Pooh Shiesty: http://smarturl.it/WalkinYungMal

“1.5 Way Or No Way”: http://smarturl.it/15WayMal

“Belaire”: http://yungmal.lnk.to/Belaire

“Look At Me Now”: https://youtu.be/3JsI7ifFRKE / http://yungmal.lnk.to/LookAtMeNow

“Stay Down”: http://yungmal.lnk.to/StayDown

“All Cap”: https://youtu.be/nu_IvttN6gU

Iceberg Sosa: https://music.apple.com/us/album/iceberg-sosa-ep/1525070195

6 Rings (Prod. by Pyrex Whippa): http://smarturl.it/6rings

“Shut Up” ft. Lil Gotit & Lil Keed: https://www.youtube.com/watch?v=-0WMH-Z9mA0

“Blake Griffin” ft. Doe Boy: http://smarturl.it/blakegriffin / https://youtu.be/8WVK2loSsA8

“Numbers” (Remix) ft. Stunna4Vegas: https://www.youtube.com/watch?v=obPyN0q5URo

6.23.21

TikTok Treats, Week of June 21st

Lorde’s “Solar Power” Fuels The Critical Discourse, Rising Rapper Kali Repeats Her TikTok Success, and Kool & The Gang Makes Us Ponder Our Place in the Universe

The News:

Each week, the TikTok Treats newsletter gives a snapshot of the state of music on TikTok, touching on trending hits, emerging artists, superstar moves, ascendant memes, and much more. This week, TikTok’s taste in music reflects an eagerness for summer to get underway, with sunshine-friendly songs new and old trending on the app. From summer madness to June weddings, check out what music is heating up on TikTok:

• Longer days, shorter nights, and warmer weather means only one thing on TikTok: Lorde season is approaching. The 24-year-old pop star’s new single “Solar Power” has started vigorous conversation around the app, with over 25k video creations across two sounds. The song and its “Can you reach me?/No you can’t” lyric has inspired a trend for TikTok users who just want to be alone (whether at home or in a new country), but it has also sparked serious critical conversation. Some users don’t love the song, including long time fans who wish we could return to Pure Heroine days or others that have argued that it sounds like music from a hygiene commercial. These criticisms have prompted a wealth of defenses and responses, pointing out that many users just don’t respond well to upbeat music. Other fans have decided to take a deep dive into the song, including creator @melodramatic09, who posted a multi-part series analyzing every aspect of the song and the symbolism in its music video.
• Known for their bottomless arsenal of hits and their memorable appearances in Quentin Tarantino films, Kool & The Gang’s music has the kind of cinematic quality ideal for soundtracking expressive TikTok videos. Their 1974 classic “Summer Madness” is at the center of a new TikTok trend, highlighting the song’s cascading crescendos of synths. In the context of the song, the crescendo represents the sun on a hot summer’s day, but in the hands of TikTok creators, those sirenic synths represent dramatic epiphanies about cosmic realities. With over 21k video creations since @jazzyfizzle_ started the trend on June 6th, “Summer Madness” has been used to grapple with the vastness of the universe, reckon with the inevitability of aging, and marvel at a partner’s glacially slow eating habits.
• Rising rapper Kali is building on her recent viral TikTok success with her new single “MMM MMM MMM.” Similar to the release strategy behind her viral hit “Do A B*tch” (351.3K+ creations), Kali has been teasing the new song before its official release, and it’s already ablaze on TikTok, garnering over 320.5K+ creations so far. The lowkey baddie anthem has spawned multiple trends, each using the “mmmm” and “mmhmm” sounds in the track as inspiration for yes and no head nods. One of the trends is a makeover challenge, a popular vehicle for viral songs, displaying the breathtaking skills of TikTok beauticians. The second trend takes a more comedic approach, as users display the funny habits of their dogs and their confusion about mean attitudes.
• Bilingual tracks like Kali Uchi’s “telepatía” (1.8M+ creations) have seen major success on TikTok and beyond, and now Arizona native Trinidad Cardona has brought a new bilingual banger “Dinero” to the app. Creators have been using the catchy, upbeat Spanish-English song to soundtrack fun Texas tubing adventures, their smooth dancing skills, and their versatile appearances. Trinidad Cardona recently expressed his excitement for the song trending #1 on TikTok. The song’s success on TikTok has translated to Spotify, as “Dinero” has reached #6 on the Viral 50 chart.
• A “dream wedding” trend is making its rounds on TikTok and liana flores’ folk track “rises the moon” (61.3K+ creations) is serving as the inspiration. The calming, therapeutic instrumental makes the track perfect for a rainy day, but in this case, it’s perfect for partners planning their dream wedding together. The TikTok community loves to see partners compare their wedding aesthetics with “rises the moon” soundtracking them all, from partners who have completely different aesthetic preferences to partners who can’t get the other partner to stop joking and take the planning seriously.

Last week, TikTok highlighted five Black LGBT artists on TikTok that deserve attention for their activities on and off the app. Check out the newsroom to learn more about Kidd Kenn, Fousheé, Dizzy Fae, Marzz, and MK xyz: https://newsroom.tiktok.com/en-us/black-music-month-x-pride-celebrating-tiktoks-black-lgbtq-music-creators

Tomorrow, TikTok finishes off Pride month with a bang, as it hosts its first-ever Global Pride Finale. On June 24 at 9:00 a.m. PT / 12:00 p.m. ET, join artists, creators and the TikTok community for 12 hours of LIVE programming from around the world—featuring musical performances, makeup tutorials, Q&As, and more. The event kicks off with a performance from GRAMMY-nominated singer-songwriter Kesha, and includes a performance from Tinashe and appearances from 2021’s LGBTQ+ TikTok Trailblazers. Read the full scoop on TikTok’s newsroom: https://newsroom.tiktok.com/en-us/join-us-at-the-first-ever-global-tiktok-pride-finale

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

For more info, please contact:
Michelle McDevitt, Andrea Higgins, Erin Ryan, Audible Treats
Leah Linder, TikTok

The Background

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Links:

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:

Swae Lee, WILLOW, Mitski & More Inspire Trends on TikTok
Only On TikTok: Lil Durk & City Girls Trend Alongside…The Backyardigans?
On TikTok: BTS Army Takes Over, Carti Demands Silence, and Fans Anticipate F9
Celebrate Black Music on TikTok With Alicia Keys, Coi Leray, T-Pain and More
Olivia Rodrigo Catches Fire, Miguel Helps Users Catch Feelings, and More TikTok Stories
Britney Spears, Chloe Bailey, and Diplo Make Waves on TikTok
Dua Lipa, Drake, and Bell Biv DeVoe Make Waves on TikTok
DMX Gets His Flowers, Silk Sonic Reaches #1, and More TikTok Stories
TikTok Unveils Music-Powered Filters, Lil Nas X Debuts At #1, and More TikTok Stories
Bieber Tops The Charts, Young Thug Premieres New Music, and More TikTok Stories
Demi Lovato Kicks Off TikTok’s New Livestream Series Headstream
Rock Music Thrives on TikTok, Just Ask Yungblud, Beach Bunny, and More
Shania Hops On Board, Kid Cudi Tosses and Turns, and More TikTok Stories
On TikTok: Kali Uchis and Coi Leray Hit the Charts as Bobby Shmurda Comes Home
Rihanna, Brent Faiyaz, and Giveon Lead TikTok’s R&B Moment
T-Pain, Hyperpop, and Anti-Valentine’s Anthems Take TikTok By Storm
Cardi Goes Up, Uzi Goes Down (to Sleep), and More TikTok Stories
Black History Month Kicks Off, Mark Ronson Duets, and More Music Stories From TikTok
Cardi Goes Up, Uzi Goes Down (to Sleep), and More TikTok Stories
Dave Grohl, Migos, Miley, and More Happenings on TikTok
This Week on TikTok: Olivia Rodrigo Hits #1 as Memes & Mashups Flourish
New Year, New TikTok Trends: Alicia Keys, Remembering MF DOOM & More
Paul McCartney, Holiday Celebrations, and New Year’s Eve Live on TikTok
TikTok Releases First U.S. Music Report: Here Are Some Key Insights
How TikTok’s Top 10 Songs of 2020 Impacted the Industry
On TikTok: Lil Nas X Brings “Holiday” Cheer, Shawn Mendes Welcomes Us to His World & More
Run-DMC, MGMT, and More Noteworthy TikTok Stories
Billie Eilish and Queen Join the Party, New Viral Hits Take Flight, and More From the World of TikTok
Ariana Grande, Rick Astley and More TikTok Stories
Elton John, Tim Burton, Liam Payne and More Add Some Pumpkin Spice to the Week in TikTok
John Lennon, Oasis, George Michael, and More Score Trending Hits on TikTok
Stevie Nicks, Jason Derulo, and More Highlight a Big TikTok Week
Now Here You Go Again, You Say You Want Your TikToks
Pop Smoke, 24kGoldn, Flo Milli, and Others Have Scored Multiple TikTok Hits
TikTok Salutes Its #FamiliaLatina: Music Stories from Latinx Heritage Month
Big Sean, Charlie Puth, Classical Harp, and More From TikTok
David Guetta, Sada Baby, and Rick James Are Having a Moment on TikTok
BTS Hits #1, Kendrick Plants Money Trees, and More From TikTok
Dua Lipa Levitates, J. Cole Soundtracks Glow-Ups and More TikTok Stories
TikTok: The “WAP” Dance Challenge, Folklore, La Roux, and More Provide Joy and Catharsis
Charlie Puth, Pop Smoke, and More Trending TikTok Stories
Artists Unite to Say #SaveTikTok
How TikTok Users Use the App to Boost Their Musical Careers
TikTok Doesn’t Just Mint New Hits…It Revives Old Ones
These International TikTok Artists and Hits Eliminate Language Barriers
Who’s Hot on TikTok? Jason DeRulo, Rod Wave, and More
TikTok Success = Chart Success and the Hot 100 Proves It
TikTok Users and Artists Celebrate #MyPride Through Music
TikTok Promotes a Vibrant Artistic Community with #BlackMusicMonth

6.23.21

YN Jay Announces Coochie Chronicles, His Next Project, Out June 30th

The Rapper Known as “Coochie Man” Remixes Viral Hit “Triple S” With a New Verse from Coi Leray

Featuring Appearances from Fellow Flint Natives Rio Da Yung OG and Louie Ray, Coochie Chronicles Expands the Wild World of YN Jay

Critical Praise:

“There is Bruce Wayne and Batman. Clark Kent and Superman. And now, YN Jay and the Coochie Man” – Pitchfork

“Flint, Michigan wouldn’t be one of the hottest scenes in rap without ‘Coochie,’ ‘Coochie World,’ ‘Coochie Scout,’ a mixtape titled Coochie Land, and Coochie Man, the floor-humping alter ego of YN Jay.” – Pitchfork

“‘Coochie’ is one of the funniest hip-hop videos of the last five years” – XXL

“The Flint native is one of the more eccentric rappers in Michigan, rapping about coochie, using very distinct ‘hold onnnnnnnnnnnnn’ ad-ibs, and starting off songs by asking the producer: ‘Why you always do that mannnnnnnn?’ I’m honestly not sure what these producers are doing while YN Jay is recording in the booth, but whatever it is, it’s working. The music is always wildly entertaining.” – Complex

“He raps in different voices, draws out words like they’re self-contained riddles. You never know if he’s entirely serious, but that’s the point.” – SPIN

The Announcement:

An endlessly quotable emcee with a distinctive flow, Beecher, MI’s YN Jay is building a massive fanbase with his X-rated exploits. Preparing a new collection of stories about his favorite topic, Jay announces Coochie Chronicles, his next project. Dancing atop bass-heavy instrumentals from producers like his frequent collaborators ENRGY and Marc Boomin, the rapper known as the “Coochie Man” delivers clever punchlines through a toothy grin. The project represents an expansion of his vocal style, keeping the sing-song patter for which he’s known, but also experimenting with a variety of new flows. Featuring appearances from Coi Leray, Rio Da Yung OG, and his close friend Louie Ray, Coochie Chronicles arrives on June 30th via Alamo Records.

Along with the announcement of the project, Jay shares a new remix to his viral hit “Triple S,” with a new verse from newly-minted XXL Freshman Coi Leray. Originally a collaboration with Louie Ray, “Triple S” is one of Jay’s most popular songs, earning over 19 million Spotify streams and making its way in the Spotify’s US Viral 50 chart after trending on TikTok with more than 475k video creations. The remix shows off the chemistry between Jay and Coi Leray, who borrows many of the “Coochie Man’s” signature ad-libs and flow.

The “Triple S” remix continues a busy year for the 22-year-old rapper. In February, Jay released his Ninja Warrior project, which helped solidify his spot as a major figure in the Michigan rap scene. His Michigan all-star status helped him earn a guest appearance on Lil Yachty‘s Michigan Boy Boat mixtape. He’s been keeping busy by dropping high quality visuals for songs like “Ashtray,” “The Fawk Up,” and more, and he’s set to perform at Rolling Loud Miami 2021 in July.

Driven to take rap seriously after his older brother died, YN Jay quickly started to build a reputation as one of the most colorful characters in a hometown Flint scene populated almost exclusively by colorful characters. He started to get mainstream notice with his single “Coochie,” from his project Coochie Land, which introduced the world to Jay’s one-track mind and eventually racked up over 26 million YouTube views. Jay is a nearly mythic figure on TikTok, generating millions of video creations on viral hits like “Kakashi,” “Coochie,” “Coochie Land,” and “Coochie Scout,” and inspiring TikTok comedian @Nuhchez to splice YN Jay’s voice into Coolio’s “Gangsta’s Paradise” and create one of the platform’s most successful running jokes. YN Jay’s inimitable style earned him co-signs from Drake and Lil Uzi Vert.

With the upcoming Coochie Chronicles, YN Jay is looking to take his distinct strain of Michigan rap to national prominence. Hold onnnnnn…YN Jay is coming.

Buy/Stream “Triple S” (Remix) ft. Coi Leray: http://smarturl.it/TripleSRemix

Please contact Michelle, Kevin, or Erin for more info.

The Background:

“It’s scary how easy it is for me to make music,” admits 21-year-old rapper YN Jay. This is true of his 2020 hit “Coochie” and the follow-up album Coochie Land. “It was made in three minutes, easily, and the video did 30 million views. I’ve been writing songs to go a certain way my whole life, but it never worked. Now, I’m not overthinking it, and it’s making me a star.” After over a decade at the mic, the Beecher, Michigan native has given rap fans an alternative to music about violence and drugs.

Amid his rise, Jay got cosigns from Drake and Lil Uzi Vert. While Drizzy and Jay are exploring music, he recorded extensively with Uzi. The same night the two discussed collaborating, Jay stopped everything to drive to Philly. “I pulled up; we did damn near eight songs.” One track, the “coochie”-inspired “HOLD ONNNNN,” promises to release during an exciting 2021. Fresh off of Ninja Warrior—an album featuring Lil Yachty and Sada Baby that he conceptualized and recorded in a single day, YN Jay recently signed a deal with Alamo Records and is focused on showcasing his versatility and staying power. “I’m working on a few albums and letting the world know how big this is. Anybody can be a rapper; I’m trying to catch the culture and update the game.”

Links:

instagram | youtube | tiktok | soundcloud | spotify | apple

“Triple S” (Remix) ft. Coi Leray: http://smarturl.it/TripleSRemix

“Ashtray”: https://www.youtube.com/watch?v=8fLvUC71yzs

“The Fawk Up” ft. Louie Ray: https://www.youtube.com/watch?v=aspGGxC9hzs

“Coochie Language”: http://smarturl.it/coochielanguage

YN Jay & Louie Ray – “The Mafia”: https://www.youtube.com/watch?v=16lkqEtnafM

“Coochie Growl” ft. Rio Da Yung OG: https://www.youtube.com/watch?v=Ybs-4yvWEKQ

“Drunk When I Made This” (Prod. by ENRGY): http://smarturl.it/YNJayDWIMT

“Yeessiirrrr”: https://youtu.be/erLZtkJcRL0 / http://ynjay.lnk.to/Yeessiirrrr

“Kakashi”: https://youtu.be/VRi1F94mbRc

Ninja Warrior: https://ynjay.fanlink.to/NinjaWarrior

“Triple S” ft. Louie Ray: https://www.youtube.com/watch?v=Q4EQNq8wjZM

“Coochie Scout”: https://www.youtube.com/watch?v=B9PyWMtET0w

“Coochie”: https://www.youtube.com/watch?v=hSswVXDuXus

6.22.2021

Counting Down: Two Months ’Til Baja Beach Fest 2021, The Biggest Reggaeton & Latin Music Festival

BBF Returns to Rosarito Beach, MX with Expanded Grounds & Two Weekends on August 13th-15th and August 20th-22nd

Tickets For Weekend 1 Are Sold Out, While Limited Tickets Are Available For Weekend 2 (85% Sold Out)

Headlined by Anuel AA, J Balvin, Ozuna, and Karol G, the Continent’s Premier Showcase for Reggaeton and Latin Music Was the First Festival To Sell Out During the Pandemic

Critical Praise:

Best New Festival in North America – USA Today’s 10 Best Reader’s Choice 2019

Featured article: Baja Beach Fest Founders Aaron Ampudia And Chris Den Uijl Discuss Their Reggaeton Festival’s Cross-Border Business – Pollstar

“Only on its second consecutive year, the fest, nestled on the glistening beach of Rosarito, Mexico, has managed to become a player on the global festival scene” – Billboard

“Baja Beach Fest Was a Game-Changing Showcase of Latinx Excellence” – Vice

“If you’ve heard anything about Baja Beach Fest — the reggaeton and Latin hip-hop festival coming to Rosarito, Mexico’s historic Papas & Beer this weekend — you know this: It’s a party. Like a big, wild, sprawling, bucket-list rager. And while other festivals seek to widen their reach by bringing in digital artists, broadening the genres they focus on, or adding in a health component, Baja Beach Fest is staying true to its identity.” – UPROXX

“…the sold-out show is already a success: Ozuna and Bad Bunny are among the two-dozen acts scheduled to perform Friday and Saturday in this coastal resort town about 30 minutes south of the border.” – LA Times

Editor’s Choice: Things To Do In August – Delta Sky Magazine

The Announcement:

With a glorious beachside locale, immaculate vibes, and the biggest stars of Latin Music and Reggaeton, Baja Beach Fest is one-of-a-kind. After starting life as a one-day festival in 2018, Baja Beach Fest prepares to return to Rosarito Beach, MX with its biggest event yet. Spanning two weekends with three days of performances each, Baja Beach Fest 2021 represents a major expansion for the festival, which started as a single-day event in 2018, before expanding to two days in 2019 and three days in the 2020 edition (canceled due to COVID).

With a star-studded lineup headlined by the likes of Anuel AA, J Balvin, Ozuna, and Karol G, Baja Beach Fest 2021 sold all tickets for its first weekend in less than one month. The festival complements its A-list headliners with performances from Sech, Farruko, Becky G, Kali Uchis, Dalex, Jhay Cortez, Guaynaa, El Alfa, Lunay, DJ Luian, Justin Quiles, Myke Towers, Sky Rompiendo, and many more. The festival recently added Argentine sensation Nicki Nicole to the already-stacked lineup. The success of the festival signals an eagerness for the return of live music, and demonstrates the passion and purchasing power of Latin Music fans.

With the sold out first weekend occurring on August 13-15th, 2021 and tickets for the second weekend (August 20th-22nd) selling fast, fans are raring to lace up their swimsuits and experience hyper-social beachside vibe that virtual festivals can’t hope to replicate. Let the countdown begin!

Tickets for BBF 2021 Weekend 2 are available from bajabeachfest.com (85% sold out).

Follow @bajabeachfest on socials for more announcements about the forthcoming festival.

Watch the Baja Beach Fest 2019 Aftermovie: https://www.youtube.com/watch?v=QRrF9yKgh6g

Hear From The Artists:

“I’m so happy to be returning to Baja Beach Festival this year. The lineup is so incredible and I can’t wait to share the stage with so many members of my Latin Gang family. It’s going to be a crazy weekend–LEGGO!” – J Balvin

“I am very happy to join the Baja Beach Fest festival. I am more than ready to get on that stage and give them an unforgettable show as we finally return to normal. West Coast, let’s go! A romper!” – Myke Towers

“I can’t wait to be back on a live stage and feel the energy and love of my fans! Can’t think of a better place to do so than Baja Beach Fest this year. It’s going to be epic!” – Sech

“I am extremely grateful for the love and support I’ve received from the country of Mexico during the pandemic. I’m so excited to perform at Baja Beach Fest 2021 this August!” – El Alfa

“I’m thrilled to be performing at Baja Beach Fest for the first time. Excited to see all my fans! Vamos a romper!” – Lunay

“I’m excited and honored to be part of the incredible Baja Beach Fest lineup! Looking forward to sharing the stage with so many of my colleagues and friends, giving a great show to the fans.” – Dalex

“I feel tremendously honored and excited to share the stage with so many talented artists that I admire; to be able to go to Mexico and perform for the first time. To make it a trip where I will fulfill my dreams in a festival like Baja Beach Fest–for me, it’s everything. My heart is overflowing with gratitude and I can’t wait to give the best of me. I am ready to radiate the best vibes through my music on stage!” – La Gabi

Baja Beach Fest co-founders Aaron Ampudia (left) and Chris Den Uijl (Credit: Baja Beach Fest/Koury Angelo)

Please contact Michelle or Erin for more info.

The Background:

Founded by Chris Den Uijl and Aaron Ampudia in 2018, Baja Beach Fest is well on its way to becoming an institution in Rosarito and the music industry at large. With headliners like Ozuna, Bad Bunny, and J Balvin, BBF 2019 earned rave reviews from the likes of Billboard, Pollstar, Vice, L.A. Times, and more for its outstanding music, diverse and enthusiastic crowd, and positive vibes. The festival was voted the “Best New Festival in North America” by readers of USA Today.

Links:

instagram | facebook | twitter

Buy tickets for Baja Beach Fest 2021 (available 9/22 @ 12pm PT): https://www.bajabeachfest.com/

Watch the Baja Beach Fest 2019 Aftermovie: https://www.youtube.com/watch?v=QRrF9yKgh6g

6.22.21

JACK HARLOW ANNOUNCES THE CRÈME DE LA CRÈME TOUR

Presented by Rolling Loud and Live Nation

GRAMMY-NOMINATED RAPPER MAKES HIS LONG-AWAITED RETURN TO THE ROAD KICKING OFF SEPTEMBER 8 IN ORLANDO, FL

TICKETS ON SALE STARTING FRIDAY, JUNE 25TH AT 10 A.M. LOCAL TIME AT WWW.JACKHARLOW.US

LIVE DATES ALSO INCLUDE PERFORMANCES AT HIGH-PROFILE FESTIVALS INCLUDING LOLLAPALOOZA, BONNAROO, AUSTIN CITY LIMITS, ROLLING LOUD, BOTTLE ROCK, AND MORE

RIAA-CERTIFIED GOLD DEBUT ALBUM, THATS WHAT THEY ALL SAY, OUT NOW

The Announcement:

New York, NY – June 22, 2021 – After nearly 2 years, multiplatinum, GRAMMY-nominated rap superstar Jack Harlow is returning to the road for the first time in nearly 2 years, with his headlining, “Crème De La Crème Tour,” presented by Rolling Loud and Live Nation. Kicking off in Orlando, FL on September 8th, the nationwide trek will conclude in Indianapolis, IN on November 19th. Additional dates will be announced in the coming weeks. The general on-sale for tickets for the “Crème de la Crème Tour” will begin this Friday, June 25th at 10 a.m. local time. Tickets and additional information available at www.jackharlow.us.

Throughout this summer and fall, the Louisville native is set to take the stage at several high-profile festivals including Lollapalooza, Bonnaroo, Rolling Loud (NYC, LA & Miami), BottleRock, Austin City Limits & more.

Jack’s upcoming live shows come after what was a blockbuster year for the 23-year-old rapper, whose new accolades include a GRAMMY nomination (for his now RIAA 6x platinum-certified smash single “WHATS POPPIN,”) gold certifications for his debut full-length album THATS WHAT THEY ALL SAY and its lead single, “Tyler Herro,” multiple award nominations at the 2021 Billboard Music Awards, 2021 BET Awards, 2020 MTV Video Music Awards, 2020 E! People’s Choice Awards & 2020 BET Hip Hop Awards and an exhilarating debut on Saturday Night Live.

Watch the tour trailer at Jack’s Instagram: https://www.instagram.com/p/CQWm-TVDqz1/

Connect with Jack Harlow: Instagram | Twitter | Facebook | YouTube | Website

JACK HARLOW LIVE ON TOUR 2021

All dates on ‘Crème de la Crème Tour’ except *
(additional dates to be announced)
7/25 – Miami, FL – Rolling Loud Miami*
7/29 – Chicago, IL – Vic Theatre
7/30 – Chicago, IL – Lollapalooza*
8/7 – Salt Lake City, UT – Hive Music Festival*
9/3 – Manchester, TN – Bonnaroo*
9/5 – Napa Valley, CA – BottleRock Festival*
9/8 – Orlando, FL – The Vanguard
9/9 – St. Petersburg, FL – Jannus Live
9/10 – Miami Beach, FL – The Fillmore Miami Beach at the Jack Gleason Theater
9/14 – Raleigh, NC – The Ritz
9/15 – Charlotte, NC – The Fillmore Charlotte
9/17 – Pittsburgh, PA – Roxian Theatre
9/18 – Silver Spring, MD – The Fillmore Silver Spring
9/19 – Atlanta, GA – Music Midtown*
9/21 – Detroit , MI – The Fillmore
9/23 – Philadelphia, PA – The Fillmore
9/24 – Wallingford, CT – Dome at Oakdale
9/25 – Boston, MA – House of Blues
10/3 – Austin, TX – Austin City Limits*
10/25 – St. Louis, MO – The Pageant
10/26 – Nashville, TN – Marathon Music Works
10/28 – New York, NY – Rolling Loud New York*
10/29 – New Orleans, LA – House of Blues
10/30 – Houston, TX – House of Blues
11/2 – Phoenix, AZ – The Van Buren
11/5 – Portland, OR – Crystal Ballroom
11/6 – Seattle, WA – Showbox SoDo
11/13 – Minneapolis, MN – The Fillmore
11/16 – Toronto, ON – Danforth Music Hall
11/17—Cleveland, OH – House of Blues
11/19 – Indianapolis, IN – Egyptian Room at Old National Centre
12/11 – Los Angeles, CA – Rolling Loud California*

Photo credit: Urban Wyatt
Download HERE

For inquiries, please contact:

For Jack Harlow: Jason Davis
For Rolling Loud: Michelle McDevitt, Kerry Harrison, or Kevin Grossi
For Live Nation Concerts: Monique Sowinski

Critical Praise:

“In four and a half years — beginning small in Miami, and now promoting Coachella-sized events around the country — Rolling Loud has established itself as a playground for the young…This time last year, many of the rappers now drawing crowds of several thousand were barely known.” – The New York Times

“Rolling Loud is the be-all of hip-hop festivals.” – Billboard

“The Rolling Loud New York experiment was a success—one which will likely earn it a return trip to the city in future years. Far from a traditional NYC rap experience, it was a two-day event that catered to the genre’s youngest fans, with an eye squarely focused on the future.” – Complex

“In only its fifth year with four major destinations and more in the pipeline overseas, athletes, celebrities and others are forking over as much as $20,000 for VIP packages. Of course, imitators are cropping up.” – Pollstar

“…within five years Rolling Loud has grown into one of the biggest hip-hop brands in the world. Locally, it has surpassed rival events Ultra and III Points in stature and rivals prestige festivals like Coachella.” – Miami New Times

The Background:

About Rolling Loud
Founded by Matt Zingler & Tariq Cherif as a one-day Miami show, Rolling Loud has grown into a global festival phenomenon, putting on shows on both coasts and in multiple countries. Rolling Loud is the premier festival brand in hip-hop, known for its expert curation of wide-ranging lineups that reflect the state of the genre.

The festival returns from a 18-month hiatus on July 23rd-25th, with the sold out Rolling Loud Miami 2021, its biggest event yet, bringing in over 85,000 fans per day to Hard Rock Stadium in Miami Gardens, FL. With headliners Travis Scott, Post Malone and A$AP Rocky, Rolling Loud Miami 2021 is a triumphant return for live rap music, and a coming out party for risers and new superstars eager to play in front of a festival crowd. Rolling Loud Miami kicks off a massive year for the festival brand, arriving ahead of Rolling Loud New York in October and Rolling Loud California in December.

During the pandemic, Rolling Loud expanded into much more than just a live festival company. With no in-person show possibilities in sight, Rolling Loud pivoted to become a heavy-hitter in the world of Livestreaming, drawing millions of unique viewers and landing multiple events in Pollstar’s Year-End Livestream Chart. In June 2021, Rolling Loud launched Rolling Loud Presents, their first venture into tour promotions, taking the Rolling Loud experience on the road with a series of tours headlined by some of the biggest stars in hip-hop, including Rod Wave, Trippie Redd, Jack Harlow, and more to be announced.

About Jack Harlow
Hailed by The FADER as a “maverick rapper destined for legendary status,” 23-year-old, Louisville, KY native Jack Harlow has quickly become one of music’s biggest stars with over 3 billion career streams to date. The Generation Now/Atlantic Records rapper has released a project a year, for the last 5 years, the most recent being his RIAA Gold-Certified, critically acclaimed debut album THATS WHAT THEY ALL SAY. The album features the 6x-Platinum single “WHATS POPPIN,” which earned Harlow his first Grammy nomination, among countless other accolades including nominations at the 2021 Billboard Music Awards, 2021 BET Awards, 2020 MTV Video Music Awards, 2020 E! People’s Choice Awards & 2020 BET Hip Hop Awards.

Harlow has been widely featured in high profile publications ranging from Rolling Stone, Billboard and Complex to GQ, TIME, Interview and Forbes, graced the covers of XXL’s coveted Freshman Class issue and SPIN and brought his captivating live show to the masses with national television performances on Saturday Night Live, The Tonight Show Starring Jimmy Fallon, Jimmy Kimmel Live! and more. For more information on Jack Harlow, please visit: www.jackharlow.us.

ABOUT LIVE NATION ENTERTAINMENT
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.

Links:

website | facebook | twitter | instagram

For full information, head to
https://www.rollingloud.com

Buy tickets to Jack Harlow’s “Créme De La Créme Tour” at www.jackharlow.us

Check out Rolling Loud on Twitch: twitch.tv/rollingloud

6.18.21

EP: Prado – Prado Monroe

Featuring Acclaimed Singles like “STEPHEN,” “DRIP,” and “Gucci Store,” the Vancouver Native’s Debut EP is Packed with Inventive Hooks and Instagram Caption-Worthy Lyrics

Critical Praise:

“Prado expertly juxtaposes sugary-sweet melodies against unwavering braggadocio for her second single ‘Men in Black.’ The result? A banger made to be played in perpetuity.” – Refinery29

“Prado’s melodic boastfulness carries the track as she raps about all the things that make her stand out” – Complex

“…vulnerable, empowering songwriting and powerful vocal chops.” – EXCLAIM!

“She [Prado] embodies a divine feminine power unlike no other, accented with a blend of lo-fi rap and chaotic bliss.” – InYaEarHipHop

The EP:

Vancouver polymath Prado is an expert songwriter, combining adventurous sonics and brazen lyrics into a hook-filled, genre-blending cocktail. After years of paving her own way through her hometown scene and the internet underground, Prado is ready to seize her moment, releasing her debut EP Prado Monroe. Ever since she started uploading songs to SoundCloud under the moniker AlienKanye, Prado has carved her own path through the music industry, never trying to be anything other than her own unapologetic self. On her debut EP, the artist named by Complex as one of 25 Canadian Artists to Watch in 2021 cuts a defined figure in just six songs, establishing a fierce and defiant persona rooted in pride and her heritage.

“So you want more pop black girls? I’m right here,” says Prado. “Been here. This is me shooting my shot at you. Reflective of the shiny high-pitched pop music I was raised on and still love… the most accessible across platforms… straight from the streets, the source, Prado Monroe.” 

The new EP is home to previously released singles like her debut duo of “STEPHEN,” an atmospheric, hook-filled banger that stresses the importance of self-expression, and the Complex-praised “DRIP,” a bad b*tch anthem, filled with mantra-like pronouncements that double as advice for living a confident and care-free life. It combines recent singles like “Men In Black,” praised by Refinery29 and the anthemic “Gucci Store,” with two new bangers: the ethereal and speaker-knocking “Likeline,” and the wavy, mutating “Louis Tee,” inspired by the avant fringe of SoundCloud rap. “Louis Tee” arrives along with a strikingly colorful visualizer, animated by Tech M. (@she.obj).

Heralding her arrival with her debut EP, Prado Monroe is the first salvo from a major talent who is ready to re-shape the world of pop music in her own image. Prado Monroe is streaming everywhere via tmwrk Records.

Buy/Stream Prado Monroe EP: https://orcd.co/pm-pradomonroe

Watch the visualizer for “Louis Tee”: https://www.youtube.com/watch?v=aNqs36Wt_f0

Photo credit: Zuleyyma Prado

Please contact Michelle or Kerry for more info

The Background:

Pop luminary Prado, AKA Prado Monroe, will turn on a dime from sweet to sadistic before doubling back all over again. Born in Vancouver, Canada on the unceded territory of the Musqueam, Squamish and Tsleil-Waututh First Nations, Prado is densely committed to the Black and Indigenous communities that raised her.

Circa 2016, the now 22-year-old industry titan was lending pen to various artists under the moniker of ‘AlienKanye’; the contagious melodies behind various NY-based male rappers. Further unearthing her love and disposition to wordplay and pop music, Prado learned to lead without fear, using her unique voice and no-bullshit delivery all for herself.

Now, with her debut Prado Monroe EP, the one-of-a-kind artist looks to remake the music industry in her own image. Don’t bet against her.

Links:

instagram | twitter | tiktok | youtube | soundcloud

Prado Monroe EP: https://orcd.co/pm-pradomonroe

“Gucci Store”: https://orcd.co/guccistore

“Men In Black”: https://orcd.co/prado-meninblack

“STEPHEN” video: https://orcd.co/prado-stephen-video

STRIP: https://orcd.co/prado-strip

6.18.2021

Video: Ron Suno – “Drill Zoo” ft. Fetty Wap

Equally Known For His Music and Comedy, The Bronx Rapper Prepares His Jokes Up Project, Releasing 7/2 via SBL, LLC/EMPIRE

Critical Praise:

“Whether he’s getting tons of retweets because he danced with Hip Hop Harry on Instagram, or churning out yet another song that shows off his personality, the rapper finds a way to keep all eyes in his direction.” – XXL

“Posting skits that exude his loud personality and hilarious sense-of-humor, his #WeaveChallenge became an instant sensation — cementing his name in the entertainment industry.” – FLAUNT

The Video:

Seamlessly blending hard-nosed reality raps with charismatic comedic chops, Bronx-born Ron Suno is one of a kind. Teaming up with a Tri-State legend for his latest banger, Ron shares “Drill Zoo,” featuring the one-and-only Fetty Wap. As its name implies, “Drill Zoo” boasts the sliding 808s and skittering hi-hats common in NYC drill, but adds a dose of spritely piano and melodic runs from the “Trap Queen” hitmaker. Running roughshod over the instrumental with pugilistic bars, Ron slyly mixes tough talk with wry punchlines, leaving space for Fetty Wap to shine with his trademark auto-tune. In the video, directed by the SBL rapper’s favorite director David Janoff, Ron and Fetty sip bubbly in a Rolls Royce before they reach the hood and Ron shows off his nimble dance moves.

Following up the recent video for “Ya Mans“ (over 340k views on YouTube), “Drill Zoo” is the latest video single from Jokes Up, Ron Suno’s upcoming album. Combining a locked-in flow with snappy lyricism and quips that humorously undercut his bravado, Ron Suno takes his emceeing to a new level on Jokes Up, nimbly tiptoeing atop skittering hi-hats and going toe-to-toe with some of the finest rappers in the Five Boroughs. The upcoming project is home to recent singles like “Winners,” a fiery new collab with Brooklyn figurehead Sheff G that has over 1.6 million views on YouTube, “Bandit,” a fiercely slick banger with over 950k YouTube views, and “Netflix,“ a 2020 banger with over 1 million streams across platforms. The proper follow-up to Ron’s 2020 project Swag Like Mike, Jokes Up arrives on July 2nd via SBL, LLC / EMPIRE.

Ever since dropping Swag Like Mike, featuring hit singles like “SPIDER-MAN” ft. Fivio Foreign, Ron Suno has been on an unstoppable upward rise, collaborating with rappers like DDG and Smoove’L, speaking with XXL and FLAUNT, and co-starring in BK Juice, a new film by his NYC cohort Rah Swish. The sky’s the limit for the young riser, who obliterates the boundaries between mediums with his force of personality.

Watch “Drill Zoo” ft. Fetty Wap: https://youtu.be/rTcR1PyS6XY

Buy/Stream “Drill Zoo” ft. Fetty Wap: https://music.empi.re/drillzoo

Please contact Michelle or Andrea for more info.

The Background:

Winning fans with his unique blend of skills, Ron Suno built up a massive following on Instagram (over 1 million followers), YouTube, SoundCloud, and TikTok with his amusing skits and admirable artistry. Ever since high school, Suno has been a restless creative. He uses every expressive outlet available to him to get his message across, from music to short-form video to dance challenges to acting in BK Juice, a new film starring his NYC cohort Rah Swish. Suno’s music career started to take off in 2019 when he dropped “Pinocchio,” which racked up over 9 million Spotify streams and caught the attention of Blueface, who hopped on the remix. Last June, buoyed by the momentum of “Pinocchio,” Ron released Swag Like Mike, the project that put Suno on the map with hit singles like “SPIDER-MAN” ft. Fivio Foreign. 

Links:

instagram | twitter | tiktok | soundcloud | spotify

“Drill Zoo” ft. Fetty Wap: https://youtu.be/rTcR1PyS6XY

“Ya Mans”: https://youtu.be/0Q2yvBsreTk / https://music.empi.re/yamans

“Winners” ft. Sheff G: https://music.empi.re/winners / https://youtu.be/civ6_eDgSxo

“Bandit”: https://www.youtube.com/watch?v=WhyTgUHe68c

Swag Like Mike: apple | spotify

“Spider-Man” ft. Fivio Foreign: https://www.youtube.com/watch?v=J36B9zyBPGc

“Netflix”: https://www.youtube.com/watch?v=q7G6GVPPtHs

“Pinocchio”: https://www.youtube.com/watch?v=g1w_lETp9X8

6.11.2021

Video: Morray – “Mistakes”

The Newly-Minted XXL Freshman Continues His Hot Streak with the Latest Video from His Debut Project Street Sermons

Critical Praise:

“‘Trenches,’ from an album due next week titled Street Sermons, rides the minor chords and trap beats that often accompany antisocial boasts. But while ‘Trenches’ doesn’t ignore gangs, drugs or poverty, Morray also recognizes a community that holds families, neighbors and friends” – The New York Times

“Few crooning rappers have his polish, resonance, and soul.” – SPIN

“With only four songs on streaming platforms—all released in 2020—Fayetteville, North Carolina rapper Morray has already proven he’s a hitmaker. His debut single “Quicksand” is undeniable, anchored by the type of hook you get from a Roddy Ricch or Rod Wave song and infused with storytelling and charisma to paint a picture even if you’re unfamiliar with the newcomer.” – Pigeons & Planes

The Video:

One of the biggest breakout stars of the year, Morray differentiates himself from the pack with the passion evident in his sharp lyricism and emotional singing. Hot on the heels of becoming an XXL Freshman for 2021, Morray shares the video for “Mistakes,” a highlight from his debut album Street Sermons. Produced by Dystinkt Beats & SephGotTheWaves, “Mistakes” finds Morray adjusting to his new life as a rap star, showing off his church-trained vocal runs as he promises not to forget where he came from: “Pockets full of hundreds, never thought that I could have it/Living my best life, stress free, finally happened/Don’t gotta cap shit, now I’m making it off of rapping/Eating good, went from ramen to Wagyu with my salads,” spits Morray.

Directed by Christian Breslauer, who teamed up with Morray for recent videos for “Can’t Use Me” and “Nothing Now,” the clip for “Mistakes” evocatively illustrates the themes in Morray’s lyrics. Morray starts the video in the confession booth, before he sits down for a conversation with his past self, showing him what could change in his life if he works hard and keeps at it. “Mistakes” is the latest in a line of high-quality visuals that started with “Quicksand,” recently certified GOLD by the RIAA, which peaked at #65 on the Billboard Hot 100 and in the Top 10 of both YouTube’s US Music Video Chart and the Urban Radio airplay chart.

After his meteoric rise that started with “Quicksand” and continued with Street Sermons, which debuted at #41 on the Billboard 200 and helped propel Morray to #1 on Billboard’s Emerging Artists chart, Morray earned a position on the coveted XXL Freshman list for 2021. The honor is the latest in a long line of accolades, including one to watch” designations from Complex, Billboard, SPIN, Pigeons & Planes, and many more.

With Street Sermons and his newfound position as a XXL Freshman, Morray culminates his meteoric rise and proves that he’s ready to build an artistic legacy and a nest egg for his wife and kids. For an artist with Morray’s talent, the sky is the limit.

Watch “Mistakes”: https://youtu.be/QCtxybROvN8

Buy/Stream Street Sermons: http://morray.lnk.to/StreetSermons

Check out XXL’s 2021 Freshman feature: https://www.xxlmag.com/2021-xxl-freshman-class-revealed/

Watch Morray perform “Quicksand” and “Can’t Use Me” on Jimmy Kimmel Live: https://www.youtube.com/watch?v=w3d8kX05fAI

Street Sermons tracklist:
1. Mistakes
2. Trenches
3. Quicksand
4. That’s On God
5. Nothing Now
6. Reflections
7. Big Decisions
8. Can’t Use Me
9. Kingdom
10. Switched Up
11. Facade
12. Real Ones
13. Bigger Things

Please contact Michelle or Erin for more info.

The Background:

Morae Ruffin, known professionally as Morray, is an American rapper, singer, songwriter. Best known for his combinations of rapping and singing, Morray’s days as lead singer of his church choir heavily influenced his melodic and unique style. Growing up in Fayetteville, NC and getting in and out of trouble, Morray turned to music as his escape. He uses his real life struggle as inspiration for his music.

Links:

instagram | twitter | youtube | soundcloud | spotify

“Mistakes”: https://youtu.be/QCtxybROvN8

“Nothing Now”: https://www.youtube.com/watch?v=rlUtK1YI-dg

Watch Morray on Jimmy Kimmel Live: https://www.youtube.com/watch?v=w3d8kX05fAI

Street Sermons: http://morray.lnk.to/StreetSermons

“Can’t Use Me”: https://Morray.lnk.to/CantUseMevid

“Trenches”: https://www.youtube.com/watch?v=yF5u8LOLJ9M

“Kingdom”: https://picksix.ffm.to/kingdom / https://picksix.ffm.to/kingdomvid

“Big Decisions”: https://picksix.ffm.to/bigdecisionsvid / https://picksix.ffm.to/bigdecisions

“Dreamland”: https://picksix.ffm.to/dreamland.opr / https://picksix.ffm.to/dreamlandvid.opr

“Low Key”: https://picksix.ffm.to/lowkey / https://picksix.ffm.to/lowkeyvid

“Switched Up”: https://picksix.ffm.to/suvid.opr / https://picksix.ffm.to/switchedup

“Quicksand”: https://picksix.ffm.to/qsvid.opr

6.11.2021

Video: Wacotron – “Perfect Example” (Prod. by Southside)

The Texas Rapper Shows Off His Storytelling in the Latest Video From His Debut Project Smokin Texas

Critical Praise:

“His flows are impressive and seem to naturally roll off of his tongue which shows off his masterful outlook and impressive aptitudes despite his relatively new entrance into the music scene.” – Lyrical Lemonade

“Southside protege Wacotron is a new-ish name, but he sounds like he’s been doing this for years, balancing simplicity, interiority, and the confidence of an established vet.” – UPROXX

The Video:

Spinning yarns and speaking street wisdom, Texas rapper Wacotron has impeccable pen game. Styling atop a beat from Southside, Wacotron shares the new video for “Perfect Example.” Weaving between Southside’s dancing cellos and thunderous 808s, Wacotron tells stories from his past, before swearing that he’ll never go back to his days of sleeping on the floor. In the video, directed by Wacotron’s favorite directors We The Shooters, the rapper lays low in a motel with a crew, taking care of business before his location turns into a crime scene. “Perfect Example” is a highlight track from Smokin Texas, Wacotron’s debut project, which released in April.

Though Wacotron is a newcomer in the rap game, he’s a veteran in the streets, and the 12 songs on Smokin’ Texas reflect the hard-earned wisdom of a self-made man. Packed with harrowing stories and sly turns-of-phrase, Smokin Texas benefits from the steady hand of 808 Mafia chieftain Southside, who delivers booming production with the assistance of associates like CuBeatz, Topp, Pyrex, Steezefield, and more. The mixtape also features multiple productions from superstar DJ Marshmello. The new mixtape is home to recent single “Umbrella,” produced by Marshmello and featuring a snarling guest verse from G Herbo (over 6 million streams since its April 9th release), as well as standout video singles like “Gram And A Hoodie,” “Take Off,“ “Toothpaste,” Wacotron’s debut release “Cut Me Up,” which has over 5 million streams across platforms, and the recent video for “Coastin.“ Featuring additional production from Johan Lenox and others, Smokin Texas is available everywhere via Pick Six Records/808 Mafia.

A native of Waco, TX–hence his name–Wacotron showed a passion for music from a young age, absorbing the 808-driven trap music he listened to in the car with his dad. After spending years mired in the struggle, Wacotron turned to rap in his 20’s, searching for a better way to provide for his family and escape his circumstances. The rapper started to build a reputation in his home state, eventually catching the attention of Pick Six Records, who signed him to a deal and connected him with Southside and 808 Mafia.

With his debut project Smokin Texas, Wacotron proves that he’s an artist to watch in the bustling Texas rap scene, putting Waco on the map with his sharp lyricism.

Watch “Perfect Example” (Prod. by Southside): https://youtu.be/qk-bt-jNrmg

Buy/Stream Smokin Texas: https://picksix.ffm.to/smokintexas

Smokin Texas tracklist:
1. Air It Out (Prod. by Marshmello, MUNK & TK)
2. Hold Up (Prod. by Steezefield)
3. Cut Me Up (Prod. by Southside & Henney Major)
4. Umbrella ft. G Herbo (Prod. by Marshmello & Johan Lenox)
5. Coastin’ (Prod. by Southside & Sacaii)
6. Speakin On Me (Prod. by Topp)
7. Take Off (Prod. by Southside & Topp)
8. Perfect Example (Prod. by Southside)
9. Gram And A Hoodie (Prod. by Southside & Pyrex 808 Mafia)
10. Hole In A Cup (Prod. by Marshmello, MUNK & Ghostrage)
11. Toothpaste (Prod. by Southside & CuBeatz)
12. Strapped (Prod. by Southside)

Please contact Michelle or Kerry for more info.

The Background:

A native of Waco, TX–hence his name–Wacotron showed a passion for music from a young age, absorbing the 808-driven trap music he listened to in the car with his dad. After spending years mired in the struggle, Wacotron turned to rap in his 20’s, searching for a better way to provide for his family and escape his circumstances. The rapper started to build a reputation in his home state, eventually catching the attention of Pick Six Records, who signed him to a deal and connected him with Southside and 808 Mafia.

With the weight of the influential 808 Mafia behind him, Wacotron is in prime position to make his mark on the rap game in 2021. Stay tuned for his upcoming debut project Smokin’ Texas.

Links:

instagram | youtube | spotify

“Perfect Example”: https://youtu.be/qk-bt-jNrmg

“Coastin”: https://youtu.be/LOunJdpCTqg

“Hold Up”: https://youtu.be/cACuUHzqgV8

Smokin Texas: https://picksix.ffm.to/smokintexas

“Hole In A Cup”: https://www.youtube.com/watch?v=jwgzsBYYPXQ

“Umbrella” ft. G Herbo (Prod. by Marshmello): https://picksix.ffm.to/umbrella

“Gram And A Hoodie” (Prod. by Southside): https://picksix.ffm.to/gramhoodie

“Checclist”: https://picksix.ffm.to/checclist

“Take Off” (Prod. by Southside & Topp): https://picksix.ffm.to/takeoff

“Toothpaste” (Prod. by Southside & CuBeatz): https://picksix.ffm.to/toothpaste

“Cut Me Up” (Prod. by Southside): https://picksix.ffm.to/cutmeup

6.16.2021

Video: Young Dolph – “Nothing To Me” ft. Snupe Bandz & Paper Route Woo

The Paper Route EMPIRE CEO Showcases the Skills of Two of His Newest Signees in the Video for this Bandplay-Produced Banger

The Video:

Young Dolph built Paper Route EMPIRE into one of hip-hop’s most vital indie labels, and he’s not done expanding. Teaming up with two of his newest signees, Dolph shares “Nothing To Me,” a luxurious video single. Produced by PRE maestro Bandplay, “Nothing To Me” is a sinister slapper, featuring a stunt-heavy hook from Dolph and contributions from Snupe Bandz, who contributes a drawly and witty verse, and Paper Route Woo, who flexes his trap muscles in the song’s anchor track. In the video, Dolph, Snupe, and Woo, fly high in a private jet, the three emcees counting bands and popping bottles as they celebrate Paper Route EMPIRE’s success. Following the recent “Hard Times“ video from new PRE signee Chitana, the video for “Nothing To Me” further showcases the collection of burgeoning talent on PRE, a group of hungry young rappers looking to join Dolph and Key Glock on rap’s A-list.

“Nothing To Me” is Dolph’s first new song since the release of Dum And Dummer 2, a collaborative album with Key Glock. Debuting at #8 on the Billboard 200, Dum and Dummer 2 generated nearly 36k sales equivalent units across platforms and scored the fifth-biggest streaming debut on Spotify during its first week of release. Earlier this month, the album received a glowing review from Pitchfork, who awarded the album a 7.5 score and cemented Young Dolph & Key Glock as a “once-in-a-generation” rap duo, akin to 8Ball & MJG or Method Man & Redman, and “one of the most in-sync alliances in the genre today.” Dum & Dummer 2 is the duo’s second Top 10 album, following the original Dum and Dummer, which debuted at #8 in 2019.

In recent weeks, Young Dolph and Key Glock have been unveiling new music videos for highlight tracks from the album. Most recently, the dynamic duo shared the video for “A Goat & A Dolphin,” one of the most quotable tracks on a very quotable album. With production from PRE’s own Bandplay, among others, Dum & Dummer 2 is home to a series of standout singles, including the hauntingly flex-heavy“Case Closed,“ the classily ratchet “Sleep With The Roaches,“ the ice cold opening track “Penguins,” the Young Dolph-directed “RAIN RAIN,” and the soulful winter-weather celebration “Aspen,” which has over 7 million views on YouTube.

Dum & Dummer 2 is available everywhere via Paper Route EMPIRE. Stay tuned for much more from Dolph and the rest of PRE in the coming weeks and months.

Watch “Nothing To Me” ft. Snupe Bandz & Paper Route Woo: https://www.youtube.com/watch?v=TNy33SqQWyM

Buy/Stream “Nothing To Me” ft. Snupe Bandz & Paper Route Woo: https://music.empi.re/nothingtome

Buy/Stream Dum & Dummer 2: https://music.empi.re/dumanddummer2

Please contact Michelle or Erin for more info.

Links:

Young Dolph: twitter | facebook | soundcloud | youtube | instagram | official site | spotify
Key Glock: twitter | soundcloud | instagram | spotify | youtube

Bio, photos, music and more can be found at www.audibletreats.com/young-dolph

Young Dolph – “Nothing To Me” ft. Snupe Bandz & Paper Route Woo: https://www.youtube.com/watch?v=TNy33SqQWyM

Young Dolph & Key Glock – “A Goat & A Dolphin”: https://www.youtube.com/watch?v=VFR5MzlvnZ8

Young Dolph – “Hashtag”: https://www.youtube.com/watch?v=1S5n0J6aZrc

Young Dolph & Key Glock – “RAIN RAIN”: https://www.youtube.com/watch?v=Mr0l9iZx4no

Young Dolph & Key Glock – Dum and Dummer 2: https://music.empi.re/dumanddummer2

Young Dolph & Key Glock – “Penguins”: https://www.youtube.com/watch?v=EOffID-Hp7M

Young Dolph – “Yeeh Yeeh”: https://music.empi.re/yeehyeeh

Young Dolph & Key Glock – “Sleep With The Roaches”: https://music.empi.re/sleepwiththeroaches / https://www.youtube.com/watch?v=zor0D6s6JOs

Young Dolph & Key Glock – “Aspen”: https://music.empi.re/aspen / https://www.youtube.com/watch?v=JBoRupTiKhQ

Key Glock – “I’m The Type”: https://music.empi.re/imthetype

Young Dolph & Key Glock – “Case Closed”: https://music.empi.re/caseclosed

Young Dolph & Key Glock – “Green Light”: https://www.youtube.com/watch?v=XZ8nLbNPV-k

Young Dolph – “Large Amounts”: https://www.youtube.com/watch?v=b6YAoOYQkvo

Young Dolph – Rich Slave (Deluxe): https://music.empi.re/richslave_deluxe

Young Dolph & Key Glock – Dum and Dummer: https://empire.lnk.to/dummer

6.16.21

Rolling Loud Announces New Partnership with Ahead Financials, Powered by Fairfax Studios

Rolling Loud & Ahead Connect with Music Breakr + Collab Crib to Launch Contest For Aspiring Artists–the Winner Earns the Chance to Perform at Rolling Loud Miami 2021

Rap’s Premier Festival Brand Enters Into a Partnership with the Financial Services Company, Starting with the “Ahead Start To Rolling Loud” Contest

The Announcement:

The biggest festival brand in hip-hop, hosting star-studded events on multiple continents, Rolling Loud is a game-changer in the world of live music. Today, Rolling Loud announces a new partnership with Ahead, a digital finance platform that specializes in connecting underserved consumers with world-class financial services.

To celebrate the start of the two-year partnership, which is powered by Fairfax Studios, Rolling Loud and Ahead announce the launch of “Ahead Start to Rolling Loud,” a new contest that gives aspiring artists a chance to perform at Rolling Loud Miami 2021. Presented in partnership with Music Breakr and Collab Crib, the contest invites up-and-coming rappers to show off their personalities on Instagram before submitting an original song to be judged by the team at Breakr. The contest starts immediately. Check the graphic below for instructions to participate in the contest and find out more information HERE.

“For whatever reason, we don’t learn financial literacy in school,” says Rolling Loud co-founder Tariq Cherif. “As a company founded by self-made entrepreneurs who made many financial mistakes, Rolling Loud is proud to partner with Ahead Financials to help our fans become more financially literate and make smart decisions with their money. It’s hard to earn it but it’s harder to keep it!”

“We know how much music influences culture and we believe culture is our roadmap to engaging our customers where they are,” says Ahead COO Kim Morgan. “We are excited about this journey with Rolling Loud to make impactful connections with our potential customers and their respective communities. We want to be more than just a financial service institution, we would like to engage customers at the intersection of culture, community and inclusion.“

“We always have and will believe that creativity, culture, and social impact are the ingredients that bring engagement, education, and impact to life in a much more meaningful way than outdated, and traditional ways to market, ” says Fairfax Studios Founder and Chief Creative Officer Marvin Bing. “We always bring our clients face to face with real opportunity that has potential to integrate on a much larger scale with communities that have for too long been seen as an afterthought.”

With headliners Travis Scott, Post Malone and A$AP Rocky, Rolling Loud Miami 2021 is a triumphant return for live rap music, and a coming out party for risers and new superstars eager to play in front of a festival crowd. Rolling Loud Miami 2021 will occur on July 23rd-25th at Hard Rock Stadium in Miami Gardens, FL.

Check out more details and instructions for “Ahead Start To Rolling Loud”: https://www.breakrselect.com/rollingloud

Critical Praise:

“In four and a half years — beginning small in Miami, and now promoting Coachella-sized events around the country — Rolling Loud has established itself as a playground for the young…This time last year, many of the rappers now drawing crowds of several thousand were barely known.” – The New York Times

“Rolling Loud is the be-all of hip-hop festivals.” – Billboard

“The Rolling Loud New York experiment was a success—one which will likely earn it a return trip to the city in future years. Far from a traditional NYC rap experience, it was a two-day event that catered to the genre’s youngest fans, with an eye squarely focused on the future.” – Complex

“In only its fifth year with four major destinations and more in the pipeline overseas, athletes, celebrities and others are forking over as much as $20,000 for VIP packages. Of course, imitators are cropping up.” – Pollstar

“…within five years Rolling Loud has grown into one of the biggest hip-hop brands in the world. Locally, it has surpassed rival events Ultra and III Points in stature and rivals prestige festivals like Coachella.” – Miami New Times

For inquiries, please contact

Rolling Loud: Michelle McDevitt, Kerry Harrison, or Kevin Grossi
Ahead Financials: Francoise Blanchette

The Background

About Rolling Loud

Founded by Matt Zingler & Tariq Cherif as a one-day Miami show, Rolling Loud has grown into a global festival phenomenon, putting on shows on both coasts and in multiple countries. Rolling Loud is the premier festival brand in hip-hop, known for its expert curation of wide-ranging lineups that reflect the state of the genre.

The festival returns from a 18-month hiatus on July 23rd-25th, with the sold out Rolling Loud Miami 2021, its biggest event yet, bringing in over 85,000 fans per day to Hard Rock Stadium in Miami Gardens, FL. With headliners Travis Scott, Post Malone and A$AP Rocky, Rolling Loud Miami 2021 is a triumphant return for live rap music, and a coming out party for risers and new superstars eager to play in front of a festival crowd. Rolling Loud Miami heralds a massive year for the festival brand, arriving ahead of Rolling Loud New York in October and Rolling Loud California in December.

During the pandemic, Rolling Loud expanded into much more than just a festival brand. With no live show possibilities in sight, Rolling Loud pivoted to become a heavy-hitter in the world of Livestreaming, drawing millions of unique viewers and landing multiple events in Pollstar’s Year-End Livestream Chart. In June 2021, Rolling Loud launched Rolling Loud Presents, their first venture into tour promotions, taking the Rolling Loud experience on the road with a series of tours headlined by some of the biggest stars in hip-hop, including Rod Wave, Trippie Redd, and more to be announced.

About Ahead Financials: 

Ahead Financials (Ahead) is a universally inclusive digital banking and financial health platform founded on a mission to help everyone get on a path to better financial health. Rooted in community, culture and inclusion, Ahead aims to ensure no one is excluded from the cornerstones of financial wellbeing: the ability to plan, save, spend, borrow and learn good financial habits. To learn more or to open an account, please visit the affiliate site www.aheadforall.com or company site www.aheadmoney.com and follow @Ahead_Money on Instagram and Twitter.

Links

website | facebook | twitter | instagram

Check out more details and instructions for “Ahead Start To Rolling Loud”: https://www.breakrselect.com/rollingloud

For more information, head to
https://www.rollingloud.com

Check out Rolling Loud on Twitch: twitch.tv/rollingloud

6.16.21

TikTok Treats, Week of June 14th

WILLOW Gets Her Pop-Punk On, Rae Sremmurd Inspire a Dance Craze, and the Community Searches For Someone Who Can Pay Their Automo-Bills

The News:

Each week, the TikTok Treats newsletter gives a snapshot of the state of music on TikTok, touching on trending hits, emerging artists, superstar moves, ascendant memes, and much more. The best TIkTok trends act as a kind of criticism, latching onto an aspect of a song and showing it in a new light. This week on TikTok, the community shined a light on old hits by Destiny’s Child and Rae Sremmurd alongside high-octane bangers by WILLOW and WHOKILLEDXIX. Take a look at what made TikTok tick this week:

• No strangers to viral dance trends like the 2016 “Black Beatles” Mannequin Challenge, Rae Sremmurd has a new dance trend on their hands with “My X” (406.3K+ creations) making waves on TikTok. Though moderate in tempo, Swae Lee’s quick flow and high-energy verse have made the 2015 track a hit amongst TikTok creators. Creator Lesley Gonzalez (@yodamnmomma) kicked off the dance trend at the beginning of the month, switching tempos to match Swae Lee’s verse. Swae Lee even showed her some love for creating the dance in the comments of her post. Users on the platform have taken to the dance trend to show off their moves, whether with their cool moms, their best friends, or in their freshly-used softball jerseys.
• Her brother Jaden got attention last year when he did a merch collab with TikTok, but 2021 has been WILLOW’s year to shine on the app. In late April, WILLOW on-boarded with a bang, sharing a clip of her Travis Barker-produced rock song “t r a n s p a r e n t s o u l.” Since then, “t r a n s p a r e n t s o u l” has become a mainstay on TikTok, generating over 55k video creations, primarily from the world of Haircare TikTok, its aggressive vibes adding an edge to impulsive dye jobs or bizarre crafts projects. On her own page, WILLOW has been feeding fans’ enthusiasm for the song, demonstrating how to play the song’s riff on guitar for those who want to cover the song on the app, sharing clips from the song’s music video, and generating over 12 million views on an excerpt of her recent Fallon performance.
• TikTok has a unique power to revive hits from the past. In recent weeks, the iconic 90s R&B tune “Bills, Bills, Bills” by Destiny’s Child has reached trending status, inspiring over 128k video creations. For the trend, creators are using the sound to express what they look for in a partner as they cover their face and slap the air in a provocative motion. The sound is perfect for creators who look for zodiac sign compatibility, seek reassurance, and especially for those who have a very specific taste in partners who wear 5-inch inseam shorts and Bass Pro Shop hats.
• Glitchcore duo WHOKILLEDXIX is having a major moment on TikTok with their genre-bending track “spy?” Garnering over 136.7K creations so far, the track has become a hit with the TikTok community for its mixture of alternative, punk, EDM, and trap vibes. Because of its reach, creators use it to soundtrack practically any situation, including setting daily reminders to annoy your cute cat, displaying fun video games to play with a significant other, or joking about astronaut aesthetics. After going viral on TikTok, the song peaked at #7 on Spotify’s US Viral 50.
• With a propulsive, disco-adjacent beat and trancelike repetition of the titular phrase, “Nobody” by Mitski lends itself very well to TikTok interpretation (113k video creations). Though “Nobody” was the source of a dance trend in the Fall of 2020, the song truly took off in the past week with a new trend for when creators wish they could run away from a situation as quickly as possible. Dial up Mitski’s sad-on-the-dancefloor anthem whenever someone suggests that you need to get a summer job, someone uses outdated slang, or gives useful, but unwanted romantic advice.
• 18-year-old musician Rachel Sandy is making waves on the platform with her pitch-perfect impressions of beloved singer-songwriters. Using her acoustic guitar and her home studio, she crafts original songs in the style of artists like Lorde, Taylor Swift, and the aforementioned Mitski. Since joining TikTok in mid-May with her evocation of Phoebe Bridgers, Rachel has racked up nearly 15 million video views and grew a following of over 240k. Rachel’s video about Maggie Rogers drew the attention of Maggie herself, who duetted the video on her own page.

TikTok’s LIVE Headstream series continues this week with Rivers Cuomo of Weezer. For 30 minutes, on Fridays at 4PM PT/7PM ET, Headstream invites artists to introduce their new music, interact with fans in the live chat, and get into some real talk with their toughest interviewer yet—themselves. The Rivers Cuomo session drops on Friday, June 18th via @weezer and will feature music from the band’s new album Van Weezer. Weezer will also be hitting the road this summer on the Hella Mega tour, alongside Green Day and Fall Out Boy; grab tickets here

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

For more info, please contact:
Michelle McDevitt, Andrea Higgins, Erin Ryan, Audible Treats.
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Links:

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:

Only On TikTok: Lil Durk & City Girls Trend Alongside…The Backyardigans?
On TikTok: BTS Army Takes Over, Carti Demands Silence, and Fans Anticipate F9
Celebrate Black Music on TikTok With Alicia Keys, Coi Leray, T-Pain and More
Olivia Rodrigo Catches Fire, Miguel Helps Users Catch Feelings, and More TikTok Stories
Britney Spears, Chloe Bailey, and Diplo Make Waves on TikTok
Dua Lipa, Drake, and Bell Biv DeVoe Make Waves on TikTok
DMX Gets His Flowers, Silk Sonic Reaches #1, and More TikTok Stories
TikTok Unveils Music-Powered Filters, Lil Nas X Debuts At #1, and More TikTok Stories
Bieber Tops The Charts, Young Thug Premieres New Music, and More TikTok Stories
Demi Lovato Kicks Off TikTok’s New Livestream Series Headstream
Rock Music Thrives on TikTok, Just Ask Yungblud, Beach Bunny, and More
Shania Hops On Board, Kid Cudi Tosses and Turns, and More TikTok Stories
On TikTok: Kali Uchis and Coi Leray Hit the Charts as Bobby Shmurda Comes Home
Rihanna, Brent Faiyaz, and Giveon Lead TikTok’s R&B Moment
T-Pain, Hyperpop, and Anti-Valentine’s Anthems Take TikTok By Storm
Cardi Goes Up, Uzi Goes Down (to Sleep), and More TikTok Stories
Black History Month Kicks Off, Mark Ronson Duets, and More Music Stories From TikTok
Cardi Goes Up, Uzi Goes Down (to Sleep), and More TikTok Stories
Dave Grohl, Migos, Miley, and More Happenings on TikTok
This Week on TikTok: Olivia Rodrigo Hits #1 as Memes & Mashups Flourish
New Year, New TikTok Trends: Alicia Keys, Remembering MF DOOM & More
Paul McCartney, Holiday Celebrations, and New Year’s Eve Live on TikTok
TikTok Releases First U.S. Music Report: Here Are Some Key Insights
How TikTok’s Top 10 Songs of 2020 Impacted the Industry
On TikTok: Lil Nas X Brings “Holiday” Cheer, Shawn Mendes Welcomes Us to His World & More
Run-DMC, MGMT, and More Noteworthy TikTok Stories
Billie Eilish and Queen Join the Party, New Viral Hits Take Flight, and More From the World of TikTok
Ariana Grande, Rick Astley and More TikTok Stories
Elton John, Tim Burton, Liam Payne and More Add Some Pumpkin Spice to the Week in TikTok
John Lennon, Oasis, George Michael, and More Score Trending Hits on TikTok
Stevie Nicks, Jason Derulo, and More Highlight a Big TikTok Week
Now Here You Go Again, You Say You Want Your TikToks
Pop Smoke, 24kGoldn, Flo Milli, and Others Have Scored Multiple TikTok Hits
TikTok Salutes Its #FamiliaLatina: Music Stories from Latinx Heritage Month
Big Sean, Charlie Puth, Classical Harp, and More From TikTok
David Guetta, Sada Baby, and Rick James Are Having a Moment on TikTok
BTS Hits #1, Kendrick Plants Money Trees, and More From TikTok
Dua Lipa Levitates, J. Cole Soundtracks Glow-Ups and More TikTok Stories
TikTok: The “WAP” Dance Challenge, Folklore, La Roux, and More Provide Joy and Catharsis
Charlie Puth, Pop Smoke, and More Trending TikTok Stories
Artists Unite to Say #SaveTikTok
How TikTok Users Use the App to Boost Their Musical Careers
TikTok Doesn’t Just Mint New Hits…It Revives Old Ones
These International TikTok Artists and Hits Eliminate Language Barriers
Who’s Hot on TikTok? Jason DeRulo, Rod Wave, and More
TikTok Success = Chart Success and the Hot 100 Proves It
TikTok Users and Artists Celebrate #MyPride Through Music
TikTok Promotes a Vibrant Artistic Community with #BlackMusicMonth

6.15.2021

Video: Taleban Dooda – “My Bruddas” ft. OMB Peezy

The Tampa Upstart Connects With Alabama’s Heavy-Hitter for a Reflective Banger Off His Album Fallen Angel

Critical Praise:

“It’s not hard to understand why critics are saying that Dooda is poised to be the chosen one, the artist who pushes Tampa rap into the mainstream: Whatever it is, Dooda has it.” – Vice

“Though it sounds like a victory lap, this song proves Taleban Dooda and T9ine are just getting started.” – Pitchfork

“Over the last few years, East Tampa rapper Taleban Dooda has positioned himself as his city’s leading candidate to break out of its regional bubble. Excelling at both pained street ballads and bouncy, upbeat melodies, Taleban’s high vocals and songwriting talents lend him a more pop-ready sound than some of his melodic crooner peers” – Audiomack

“19-year-old Taleban Dooda has been establishing himself as a newfound force in the South.” – HotNewHipHop

“At only 19 years old.. his talents are already overly abundant and his potential is probably higher than most up and coming artists you could name off the top of your head.” – Lyrical Lemonade

The Video:

Taleban Dooda is poised to be Tampa’s next breakout star thanks to his melodic tenor and soul-baring lyricism. Linking up with OMB Peezy, he continues his ascent by sharing the video for “My Bruddas.” The highlight track from his debut album, Fallen Angel, finds the duo waxing poetic about staying loyal and settling scores. The dire situations which they depict provide a stark contrast from the hazy, laid-back video, where they kick it in Hollywood in front of all-black SUVs.

Released in May, Fallen Angel captivated listeners as Dooda documented his rise and the struggles he faced along the way. He blends genres and regions into his signature croon on album highlights like “Chosen” ft. T9ine,  a gospel-influenced anthem that earned praise from Pitchfork and HipHopDX (who named the song one of the Best Hip-Hop Songs of 2021 So Far), and  “Trappin Ain’t Dead,” a Detroit-style banger with a standout verse from 42 Dugg. Featuring additional appearances from Tory Lanez, Yung Bleu, and Dee Watkins, Fallen Angel is available to stream everywhere via Green Light Music Group/Rostrum Records.

Taleban Dooda has been steadily building a loyal fanbase over the past year, displaying a natural melodic ability that helps him stand out among street rappers in Florida and beyond. He scored street hits in the first half of 2020 with “Tru Colors” (included as a bonus cut on Fallen Angel with over 3 million total streams) and “2 In Da Morning” (1 million views), and turned heads last fall with standout singles like “Dis Dooda,” which Vice named as one of the 24 Best Songs of September. Dooda recently told his story in a Noisey Next feature with Vice, touching on his experience growing up in Tampa and his musical inspirations.

With Fallen Angel, Dooda takes his latest step towards establishing himself as a major player in the Southern scene. With tens of millions of streams at just 19 years old, this is just the beginning.

Watch “My Bruddas” ft. OMB Peezy: https://youtu.be/Jk-o_u4zHNg

Buy/Stream Fallen Angel: http://smarturl.it/TDoodaFallenAngel

Please contact Michelle or Kevin for more info.

The Background:

Taleban Dooda always had a voice–a combination of distinctly Floridian style and irresistibly catchy melody, has made the 19-year-old rapper one of the most exciting new rap voices coming out of the South. Hailing from East Tampa, Dooda had few options to avoid the violence that lurked outside his door. When he injured his knee in his 9th grade year, ending his football dreams, Dooda turned his attention to music. He began by recording himself covering other people’s songs — inspired by his love for artists like Bruno Mars, John Legend, and Sam Smith — before moving on to his own original compositions. Influenced by artists like NBA Youngboy, Polo G, and NoCap, Taleban Dooda decided to become a rapper.

For Dooda, 2020 was all about consistency, as he continued to drop a steady stream of strong singles throughout the year. In September, he released “Dis Dooda” — which VICE named one of the best songs of the month and Lyrical Lemonade highlighted on their site — and followed that up in November with the TM88 and ATL Jacob-produced “Finish Him.” Now, Dooda has his eyes set on the upcoming release of his debut album. With all this momentum, and all of Florida behind him, he doesn’t plan to slow down any time soon. “I’m just trying to keep dropping music,” he says. “I ain’t trying to take no breaks.”

Links:

instagram | soundcloud | twitter

“My Bruddas” ft. OMB Peezy: https://youtu.be/Jk-o_u4zHNg

“More Than Average” ft. Yung Bleu: https://youtu.be/j21WLn6koiI

Fallen Angel: http://smarturl.it/TDoodaFallenAngel

“Chopstix”: https://smarturl.it/TDoodaChopstix

“Trappin Ain’t Dead” ft. 42 Dugg: https://smarturl.it/DoodaTrappinAintDead

“No Eater”: https://smarturl.it/TalebanDoodaNoEater

“Chosen” ft. T9ine: https://smarturl.it/TalebanDoodaChosen

“Problematic”: https://smarturl.it/TDoodaProblematic

“Finish Him” (Prod. by TM88 & ATL Jacob): https://youtu.be/G6DSOiBojRE / https://smarturl.it/TalebanDoodaFinish

“Dis Dooda”: https://smarturl.it/DoodaDisDooda / https://youtu.be/q-GBO7z9XAc

“2 In Da Morning”: https://youtu.be/Tm2Pvww2Y4A

“Tru Colors”: https://youtu.be/DF1A9DcbtKA

6.14.21

Rolling Loud Expands Into Touring, Launches Rolling Loud Presents

Tickets for First Tour, Rod Wave’s “SoulFly Tour presented by Rolling Loud,” Go On Sale This Week

Hip-Hop’s Premier Festival Brand Continues Its Massive Year, Positioning Itself as a Major Player in the Tour Promotion Space

The Announcement:

Gathering many of rap’s biggest names, Rolling Loud events are known for their expert curation and high-energy performances. After years of building themselves into the premier festival brand in hip-hop, Rolling Loud launches Rolling Loud Presents, their first venture into tour promotions.

Rolling Loud Presents is one of the company’s most ambitious expansions yet, taking the Rolling Loud experience on the road with a series of tours headlined by some of the biggest stars in hip-hop, in partnership with Live Nation.

First up, Rolling Loud partners with superstar artist Rod Wave for “Rod Wave: SoulFly Tour Presented by Rolling Loud.” Spanning 20+ dates, the “SoulFly Tour” brings the Rolling Loud experience to cities across the country. Kicking off in August, “SoulFly Tour” is merely the first tour promoted by Rolling Loud Presents to be announced.

Tickets for “Rod Wave: SoulFly Tour” go on sale starting Friday, June 18th at 10am local time at http://soulflytour.com/. List of all tour dates below.

Described by The New York Times as the ‘preeminent hip-hop emoter of the last couple of years,’ Florida’s Rod Wave has evolved into one of the most organically popular artists in the rap game. His new album SoulFly debuted at #1 on the Billboard 200 with over 130k units sold, following last year’s Platinum-certified Pray For Love. The Alamo-signed artist is a consistent presence in the top 10 of the YouTube Music and Rolling Stone charts, amassing over 6.5 billion streams in less than three years. On the “SoulFly Tour,” he’ll perform SoulFly album highlights like “Tombstone,” which peaked at #11 on the Billboard Hot 100, and older hits like the multi-platinum singles “Rags2Riches” and “Heart On Ice.” On his upcoming headlining tour, Rod Wave will demonstrate why he’s one of the best live performers in hip-hop.

“Touring is a team effort, you’re only as strong as your team,” say Rolling Loud co-founders Matt Zingler & Tariq Cherif. “Each tour we take on is given the same attention as a Rolling Loud Festival. We strategically work with the artist team and our local partners to ensure a good turnout while not being over ambitious with the room capacities. If an artist really wants to grow they need to go out and build. Every market they go to helps build their fan base. Over time you will get to the Drake and Travis Scott level. Even those acts have been tour support and played in 500 cap rooms. I know because we booked Travis Scott in a 1500 cap room.”

“Rolling Loud has done an incredible job of not only launching but continuing to maintain such a relevant and forward-thinking music brand in the hip-hop space,” said Colin Lewis, tour promoter at Live Nation. “We’re excited to be a part of their expansion into touring and to kick things off with Rod Wave. Can’t wait for fans to see what else we have up our sleeves.”

The announcement of Rolling Loud Presents comes hot on the heels of the announcement of Rolling Loud New York 2021. Occurring October 28th-30th at Citi Field in Queens, the festival promises headlining performances by Travis Scott, J. Cole, and 50 Cent, and features a lineup packed with superstars and NYC legends.

Rolling Loud New York 2021 is the second of three Rolling Loud festivals to be held in 2021, following the brand’s flagship event Rolling Loud Miami 2021 and preceding Rolling Loud California 2021. With headliners Travis Scott, Post Malone and A$AP Rocky, Rolling Loud Miami 2021 is a triumphant return for live rap music, and a coming out party for risers and new superstars eager to play in front of a festival crowd. Rolling Loud Miami 2021 will occur on July 23rd-25th at Hard Rock Stadium in Miami Gardens, FL. Occurring on December 10th-12th, 2021 at NOS Events Center in San Bernardino, CA, Rolling Loud California promises headlining performances by J. Cole, Kid Cudi, and Future, as well as a special duo performance by Young Thug and Chris Brown. Both Rolling Loud Miami 2021 and Rolling Loud California 2021 are sold out.

Buy tickets to “Rod Wave: SoulFly Tour”: http://soulflytour.com/

Buy/Stream SoulFly: http://smarturl.it/SoulFlyRodWave

Buy Rolling Loud Merch: shoprollingloud.com

Rod Wave: SoulFly Tour Presented by Rolling Loud 2021 Dates:

Fri Aug 27 – Houston, TX – Bayou Music Center
Sat Aug 28 – Austin, TX – Stubb’s Waller Creek Amphitheater
Sun Aug 29 – Irving, TX – The Pavilion at Toyota Music Factory
Tue Aug 31 – Tuscaloosa, AL – Tuscaloosa Amphitheater
Wed Sep 01 – Atlanta, GA – Coca-Cola Roxy
Fri Sep 03 – Charlotte, NC – Charlotte Metro Credit Union Amphitheatre
Sat Sep 04 – Portsmouth, VA – Atlantic Union Bank Pavilion
Sun Sep 05 – Raleigh, NC – Red Hat Amphitheater
Thu Sep 09 – Jacksonville, FL – Daily’s Place
Fri Sep 10 – West Palm Beach, FL – iTHINK Financial Amphitheatre
Sat Sep 11 – Tampa, FL – MIDFLORIDA Credit Union Amphitheatre at the FL State Fairgrounds
Mon Sep 13 – New Orleans, LA – Fillmore New Orleans
Wed Sep 15 – Louisville, KY – Iroquois Amphitheater
Fri Sep 17 – St. Louis, MO – Saint Louis Music Park
Sat Sep 18 – Minneapolis, MN – The Armory
Wed Sep 22 – Chicago, IL – Byline Bank Aragon Ballroom
Thu Sep 23 – Detroit, MI – The Fillmore Detroit
Fri Sep 24 – Cleveland, OH – Jacobs Pavilion at Nautica
Sat Sep 25 – Indianapolis, IN – TCU Amphitheater at White River State Park
Mon Sep 27 – Cincinnati, OH – The Andrew J Brady ICON Music Center
Wed Sep 29 – Pittsburgh, PA – Roxian Theatre
Fri Oct 01 – Bridgeport, CT – Hartford HealthCare Amphitheater
Sat Oct 02 – Brooklyn, NY – Coney Island Amphitheater
Sun Oct 03 – Washington DC – Echostage
Tue Oct 05 – Montclair, NJ – The Wellmont Theater
Wed Oct 06 – Philadelphia, PA – The Fillmore Philadelphia
Fri Oct 08 – Baltimore, MD – MECU Pavilion
Sat Oct 09 – Boston, MA –House of Blues Boston
Tue Oct 12 – Kansas City, MO – Uptown Theater
Thu Oct 14 – Denver, CO – Fillmore Auditorium (Denver)
Fri Oct 15 – Salt Lake City, UT – The Union Event Center
Sun Oct 17 – Phoenix, AZ – The Van Buren
Tue Oct 19 – Los Angeles, CA – Hollywood Palladium
Wed Oct 20 – San Diego, CA – Cal Coast Credit Union Open Air Theatre at SDSU
Thu Oct 21 – San Francisco, CA – Bill Graham Civic Auditorium
Sat Oct 23 – Seattle, WA – WAMU Theater

Critical Praise:

“In four and a half years — beginning small in Miami, and now promoting Coachella-sized events around the country — Rolling Loud has established itself as a playground for the young…This time last year, many of the rappers now drawing crowds of several thousand were barely known.” – The New York Times

“Rolling Loud is the be-all of hip-hop festivals.” – Billboard

“The Rolling Loud New York experiment was a success—one which will likely earn it a return trip to the city in future years. Far from a traditional NYC rap experience, it was a two-day event that catered to the genre’s youngest fans, with an eye squarely focused on the future.” – Complex

“In only its fifth year with four major destinations and more in the pipeline overseas, athletes, celebrities and others are forking over as much as $20,000 for VIP packages. Of course, imitators are cropping up.” – Pollstar

“…within five years Rolling Loud has grown into one of the biggest hip-hop brands in the world. Locally, it has surpassed rival events Ultra and III Points in stature and rivals prestige festivals like Coachella.” – Miami New Times

For inquiries, please contact:

For Rod Wave: Randy Henderson
For Rolling Loud: Michelle McDevitt, Kerry Harrison, or Kevin Grossi
For Live Nation Concerts: Monique Sowinski

The Background:

Founded as a one-day festival in 2015 by Matt Zingler and Tariq Cherif, Rolling Loud has evolved into a global behemoth, with annual festivals in Miami, Los Angeles, New York, and the Bay Area. Postponed due to the COVID-19 pandemic, Rolling Loud Miami is scheduled for February 2021, and Rolling Loud Portugal, the brand’s first European festival and first-ever 5-day event, recently announced the lineup for next Summer. The company’s new Twitch partnership, which includes three virtual festivals in Fall 2020, allows Rolling Loud to maintain its vital cultural role during an impossibly difficult time for festivals and live music.

Links:

website | facebook | twitter | instagram

For full information, head to
https://www.rollingloud.com

Buy tickets to “Rod Wave: SoulFly Tour”: http://soulflytour.com/

Check out Rolling Loud on Twitch: twitch.tv/rollingloud