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https://kenzoballa.lnk.to/opphuntin / https://www.youtube.com/watch?v=jiFVRFKs-v8

“What’s The Move”: https://kenzoballa.lnk.to/whatsthemove

Wonderful [OTR Freestyle]” ft. Rayy Balla: https://kenzoballa.lnk.to/wonderful

Mr. Ready To Blitz (Deluxe): https://kenzoballa.lnk.to/readytoblitz-deluxe

“PSA” ft. Kyle Richh: https://youtu.be/fwyVMdYmDyw

“No Sympathy”: https://www.youtube.com/watch?v=jJ9fJithyKg

Mr. Ready To Blitz: https://kenzoballa.lnk.to/mrreadytoblitz

“SMMBF” ft. Nas EBK: https://www.youtube.com/watch?v=YejXmE6gni0

“Krash Out”: https://kenzoballa.lnk.to/krashout / https://youtu.be/ZiVuC9pnQJk

“Don’t Panic” ft. Cito Blick & Pdot Sav: https://kenzoballa.lnk.to/dontpanic / https://youtu.be/eAKju7ALGPk

“Dead Gzz”: https://www.youtube.com/watch?v=9-i6u70lSpY

“Let Me Know”: https://www.youtube.com/watch?v=sn0jGNT_QV8

“5th To Sav”: https://www.youtube.com/watch?v=IY2tBWgA81U
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04.03.2023
Kenzo Balla Stays On Point with “Kan’t Lack” Single

Press Release

Kenzo Balla Stays On Point with “Kan’t Lack” Single

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3.31.2023

Video: Kenzo Balla – “Kan’t Lack” (Prod. by FaZe Kaysan)

The Buzzing Bronx Native Unleashes on the Opposition Over a Jersey Club Beat Ahead of Upcoming Year Of The Balla EP, Arriving 4/7

Critical Praise

“…few songs feel as dutifully assembled as ‘Krash Out.’ As the sample gradually uncoils, Kenzo slashes right through the center. A weird phenomenon seems to happen, the rap equivalent of bullet time, where the listener gets an enhanced perception of the rapper’s speed relative to the world around him.” – NPR

“Kenzo Balla is yet another emerging voice out of New York City’s drill scene right now.” – Billboard

“Kenzo’s energy is magnetic” – COMPLEX

“Kenzo Balla’s commanding voice makes the new [“Let Me Know”] single an immediate standout.” – Audiomack

“Kenzo Balla is stepping into the game with sky high ambitions and a pen to match.” – IMPRINT

The Video:

Bringing his incomparable energy to every instrumental, Kenzo Balla is quickly rising the ranks in the Five Boroughs and beyond. Returning to remind his opps that it’s his time to shine, Kenzo shares his explosive new single, “Kan’t Lack”. Bursting onto a face-paced, Jersey Club-inspired instrumental, produced by FaZe Kaysan and previewed on his TikTok, the track finds Kenzo unloading his signature stick talk on his adversaries, making it clear that they can’t compare: “And no, I’m not feeling n****s energy/N****s talking but never did s*** to me.”

“Kant Lack” is a brand new single that will appear on The Year Of The Balla, Kenzo’s upcoming EP, along with singles “What’s The Move,” “Opp Huntin’,” and the tough-talking recent banger “Unfinished Business” featuring TG Crippy and Rayy Balla. Featuring an additional guest appearance from Set Da Trend, Year Of The Balla hits stores on April 7th via 10K Projects.

A rising name in one of the nation’s busiest rap scenes, Kenzo Balla made his mark on the scene with his relentless rhymes and high-energy vocals. Known for collaborating with fellow Bronx heavyweights like his brother TG Crippy, Kenzo kicked off his career with a frenzy of fiery videos, including local hits like “5th To Sev” ft. TG Crippy & Pdot Sav (2.2 million video views), “OOTAZ,” and the “Love Nwantiti”-remixing “Let Me Know” (2.1 million views). This summer, the former AAU baller tore up the streets with “Dead Gzz,” a vicious, uptempo missive that racked up over 1.7 million video views since its release in June 2022. Kenzo closed out 2022 in typically aggressive fashion with Mr. Ready to Blitz (Deluxe), home to the NPR-approved “Krash Out.”

Preparing to elevate his game to even greater heights with his upcoming EP, stay tuned for much more from Kenzo Balla.

Stream “Kan’t Lack”: https://kenzoballa.lnk.to/kantlack

The Year Of The Balla tracklist:
1. Opp Huntin’
2. Emotional Damage
3. Kan’t Lack
4. My Type Of Time
5. Who Spinnin
6. Unfinished Business feat. TG Crippy & Rayy Balla
7. Brand New feat. Set Da Trend
8. What’s The Move
9. Wonderful [OTR FREESTYLE] feat. Rayy Balla
10. Feel The Rage [Bonus Track] 11. Losing Control Pt. 2 [Bonus Track]

(Credit: Tycho Burwell)

Please contact Michelle or T’Keyah for more info.

The Background:

Kenzo Balla evokes both the ecstasy and the peril of New York street rap. The Bronx artist serves up chilly bars over hammering drill beats for stylish, yet raw anthems that are drawing the attention of the world by the day. Teaming with frequent collaborators TG Crippy (his brother) and Jay Da Chaser, he blends those elements on tracks like “OOTAZ,” which drips with adrenaline and confrontation. While the track and others like it evoke unsettling force, they’ve also become the soundtrack of functions across the East Coast, and Kenzo wouldn’t have it any other way. Growing up in the BX, everyone knew each other and attended the same parties, but as he became a teenager, the drama escalated. Kenzo realized he’d have to change his lifestyle to survive. He’d spent much of his early years freestyling with friends, so he decided to record his first songs in 2018. After catching attention with melodic tracks like “Backends,” each new release earned more streams than the last. In September 2021, he unloaded “5th to the Sev,” an anthem for his neighborhood that garnered 1 million YouTube views. By 2022, he’d signed a deal with 10K Projects, alongside Crippy. With a growing fan base and an evolving sound in the works for a new project, Kenzo recognizes the potential of the moment he’s having now. On a grander level, he wants to rep the neighborhood that raised him. “I’m making music for me, my brother, my block, for the Bronx, and the whole city,” he says. “The Bronx is just me”.

CEO Trayle Returns with ‘The Collection II,’ an Ice Cold 12-Pack of Lyrical Trap

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1.18.2023

Mixtape: CEO Trayle – The Collection II

Acclaimed For His Stylish and Conversational Flow, CEO Trayle Drops His First New Project of the Year, Home to Viral Single “Song Cry” and Baby Drill-Featuring “Brody Trippin”

Critical Praise:

“The fifth installment of CEO Trayle’s Happy Halloween series unspools the rapper’s fears and sorrows into one of the most original rap albums of the year.” – Pitchfork

“So many rappers stay in one gear for an entire song, but Trayle’s music constantly shifts the rhythm, keeping your ears perked so you don’t get lost as he speeds up. He goes from biting punched-in threats and making singsong taunts to an ominous, slithery flow that leaves you looking behind your shoulder to make sure he isn’t talking about kicking in your backdoor.” – Pitchfork

“The hunger in his rapping turns every song into a boxing ring to prove himself victorious.” – The FADER

“Atlanta’s CEO Trayle is going hard in 2022. The rapper’s earned quite the reputation in the rap game over the past few years. Projects like the Happy Halloween series have cemented him as the one to look out for. “ – HotNewHipHop

“On his recent single, “OK Cool,” Trayle takes a conversational approach, making it clear that—no matter what anyone else in his life is on—he’s still up.” – Audiomack

The Mixtape:

Creeping over atmospheric instrumentals with his inimitable lyrical acumen, CEO Trayle is one of one. Dropping his latest offering one day before the scheduled date (April Fools!), Trayle serves up The Collection II, his new project. Over the course of 12 tracks, The Collection II further explores the haunting, yet luscious trap sound he explored on his acclaimed HH5 mixtape, featuring rich contributions from producers like Trauma Tone, Stribb, and Yung Icey. On “Ain’t Yo Business,“ Trayle proudly proclaims his bachelorhood over a mournful classical violin; on “Substance,“ Trayle indulges in his every vice over dramatic keys and minor-key saxophone; the effortlessly classy “Withdrawals” brings back the classical strings, an ironic, yet appropriate accompaniment for Trayle’s perky-fueled situationship drama. Throughout the tape, Trayle creates a world fit for a film noir, filled with femme fatales and danger around every corner.

The follow-up to last year’s The Collection, an 8-song mixtape home to highlights like “Of Course,” The Collection II shows how far the Atlanta-based rapper has come in the past year. The Collection II is home to “Brody Trippin,” a collaboration with PDE signee and rising Atlanta star Baby Drill, “CrxckFlow II,” a sequel to a highlight from HH5, and the viral “Song Cry,” originally released as a From The Block freestyle that racked up over 3.1 million views. The Collection II is available everywhere via Do What You Love/10K Projects.

2022 was a breakout year for CEO Trayle, packed with critical acclaim and new commercial landmarks. The rapper known as “Mr. Back Door” ended the year on a high note, sharing HH5, which Pitchfork blessed with its coveted Best New Music designation. HH5 establishes Trayle as one of the slickest talkers in a stacked ATL scene, twirling his soft-spoken and erudite delivery like a cartoon villain twirls his mustache. HH5 features some of Trayle’s most expansive production to date, with contributions from Dun Deal, OG Parker, Go Grizzly, Trauma Tone, and Trayle’s frequent collaborator Stribb, among many others, and is home to the complicated relationship anthem “I Love You But…,“ featured on Drake’s OVO Sound Radio. HH5 capitalized on the momentum generated by Trayle’s viral 2021 hit “Ok Cool,” which generated over 60 million streams and earned a remix from Gunna.

With The Collection II in the books and much more music to come, CEO Trayle is primed to take over the rap game.

Stream HH5: https://ceotrayle.lnk.to/HH5

Watch “Brody Trippin” ft. Baby Drill: https://youtu.be/6pR5HfJeP5o

Please contact Michelle or Chris or more info.

The Background:

CEO Trayle has a rare sense of vision. The prolific Atlanta-based rapper and CEO/founder of 1080 Trademark Records sees the music industry the way a great point guard does a basketball court. He understands cause-and-effect, knowing how dropping one frosty, minimalist single will shape the perception around his next project. But occasionally he exceeds even his own expectations. His breakout single, “OK Cool,” a deadpan rebuke to an ex, earned more than 60 million streams, even though Trayle didn’t foresee it as a blockbuster when he made it. The momentum from that track, and its Gunna-assisted remix, paved the way for The Collection, a thrilling, visceral release that showcases the 28-year-old MC’s multi-genre fluency.

CEO Trayle Lights It Up With “Meant 4 You,” from ‘The Collection Vol. 2’

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4.3.2023

Video: CEO Trayle – “Meant 4 You“

Produced by B.Stribb, “Meant 4 You” is a Glistening Highlight From the Acclaimed Rapper’s Brand New The Collection Vol. 2 Mixtape

Critical Praise:

“The fifth installment of CEO Trayle’s Happy Halloween series unspools the rapper’s fears and sorrows into one of the most original rap albums of the year.” – Pitchfork

“The hunger in his rapping turns every song into a boxing ring to prove himself victorious.” – The FADER

“On his recent single, “OK Cool,” Trayle takes a conversational approach, making it clear that—no matter what anyone else in his life is on—he’s still up.” – Audiomack

The Video:

Approaching beats from odd angles with his methodical flow, CEO Trayle is impossibly smooth. Taking time to look inward over a soulful instrumental, Trayle shares “Meant 4 You,” the latest music video from The Collection Vol. 2. Produced by B.Stribb, “Meant 4 You” blesses Trayle with an inviting canvas on which to paint, layering haunting vocal samples with a dancing bassline, rippling piano chords, and insistent 808s. Adhering to the contours of the beats with whispering come ons and the occasional verbal sound effect, Trayle plays the role of a lothario, but can’t keep the traumatic thoughts from creeping in: “And when they called and said my brother died, I hit the flo’,” he rhymes before a pregnant pause. In the video, directed by Decat, Trayle rocks an Avirex letterman jacket as he surreptitiously sets a building aflame.

Over the course of 12 tracks, The Collection Vol. 2 further explores the haunting, yet luscious trap sound he explored on his acclaimed 2022 HH5 mixtape, featuring rich contributions from producers like Trauma Tone, Stribb, and Yung Icey. Throughout the tape, Trayle creates a world fit for a film noir, filled with femme fatales and danger around every corner. The follow-up to last year’s The Collection, an 8-song mixtape home to highlights like “Of Course,” The Collection Vol. 2 shows how far the Atlanta-based rapper has come in the past year. The Collection Vol. 2 is home to “Brody Trippin,” a collaboration with PDE signee and rising Atlanta star Baby Drill, “CrxckFlow II,” a sequel to a highlight from HH5, and the viral “Song Cry,” originally released as a From The Block freestyle that racked up over 3.1 million views. The Collection Vol. 2 is available everywhere via Do What You Love/10K Projects.

With The Collection Vol. 2 in the books and much more music to come, CEO Trayle is primed to take over the rap game.

Watch “Meant 4 You”: https://www.youtube.com/watch?v=l2jFtFm1AiM

Stream The Collection Vol. 2: https://ceotrayle.lnk.to/tc2

Please contact Michelle or Chris or more info.

The Background:

J. Stalin Renews His Vows to the Game in “Don’t Front Pt. 2” Video

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3.30.2023

Video: J. Stalin – “Don’t Front Pt. 2” ft. Big Breaux

The Bay Area OG Still Has No Time to Play Around in Latest Video from Prenuptial Agreement 2

Critical Praise:

“Vibrant and exploding with personality, J. Stalin is a knowing, mischievous wise-ass whose charisma hangs between unapologetic cockiness and the ability to cut through rap’s fantasy-addled drug fetishism and provide sobering reality.” – Pitchfork

“One of Oakland’s illest MCs” – XXL

“As the owner of Livewire Records, West Oakland rapper J Stalin provides a place for the growth of incredibly creative, meat-and-potatoes Bay Area hip-hop. The label hosts gritty rubbery street music that navigates crack dealing devastation and grounded partying tracks with equal aplomb, with artists that range from Stalin himself to MCs like Shady Nate and Philthy Rich among others.” – SPIN

“This is what Stalin does: he takes things–sounds, human beings, grocery stores–and warps them into something extraterrestrial. It’s eerie, but you’re dancing anyway.” – Passion of the Weiss

The Video:

A certified legend of the Bay Area rap scene, J. Stalin built his legacy with a no-nonsense approach to his art. Getting straight to business as usual, Stalin returns to double down on a classic with “Don’t Front Pt. 2,” from his recent project, Prenuptial Agreement 2. Featuring a soaring hook from Baton Rouge’s Big Breaux, the sequel to Stalin’s 2010 mob music players’ anthem, “Don’t Front,” from the original Prenuptial Agreement might slow things down with it’s R&B-sampling instrumental, but Stalin’s desire for reticence in his romantic affairs is unchanged: “I want the pick of the litter, I don’t want none of them b*****s/The cute one that don’t want me that keep turning down them n****s.”

The Thakur Media-directed video for “Don’t Front Pt. 2” was shot at the same white chapel featured on the album’s cover. While Stalin’s snow-white Jaguar coupe matches the scenery, his attire matches the black veil and lingerie of his leather-clad lover in the clip. Though the two embrace like a slow dance while Big Breaux sings the track’s seductive hook, Stalin separates like a clean break whenever it’s time to deliver his verses, keeping his priorities intact to handle business.

“Don’t Front Pt. 2” is the latest video from Stalin’s recent album Prenuptial Agreement 2, and it follows videos for album highlights like “The Boss,” “Basic,” “To Do List,” and “Backwoods.” The sequel to the 2010 breakout project that made him a regional star, Prenuptial Agreement 2 is a showcase for Stalin’s raspy vocals, brutally honest lyrics, and peerless ability to navigate mob instrumentals. Like the Pitchfork-acclaimed original, which brought guest spots from the likes of E-40 and The Jacka, Prenuptial Agreement brings an eclectic cast of characters, from fellow Oaklanders like Philthy Rich, 22nd Jim, and Jane Handcock standing up for the 357, and street heroes from other cities, like Florida’s Jackboy and Stockton’s EBK Young Joc, who sound right at home.

J. Stalin is celebrating the success of Prenuptial Agreement 2 with the Livewire Reunion Tour, hitting cities across the West Coast. The tour reunites the original Livewire Records crew, including Bay Area royalty Philthy Rich and Lil Blood. The Livewire Reunion Tour hits Club Insomnia in Oakland on May 19th and May 20th.

Loyal to the grind and his family, J. Stalin is building a legacy for himself and the Oakland scene he hails from. With Prenuptial Agreement 2, the proudly independent artist cements his rightful place in Bay Area history. Stay tuned for more announcements.

Watch “Don’t Front Pt. 2”: https://www.youtube.com/watch?v=EW9KgRq4EAI

Stream Prenuptial Agreement 2: https://music.empi.re/prenuptialagreement2

Buy tickets HERE for the Livewire Reunion Tour, featuring J Stalin, Philthy Rich, and Lil Blood

Prenuptial Agreement 2 tracklist:

The Boss
Who U Talkin 2 (ft. June)
Bricks in the City (ft. Jackboy)
World On My Shoulders
A Lot of Money (ft. 22nd Jim)
Everywhere I Go
Basic (ft. Lyjah)
Don’t Front Pt. 2 (ft. Big Breaux)
To Do List (ft. June Poole)
Issues (ft. Stunnaman02 & Lyjah)
S. 580 (ft. Lyjah)
Tupac (ft. EBK Young Joc)
Count On 1 Hand (ft. Jane Handcock)
3 Minutes (ft. Philthy Rich)
Backwoods (ft. Kevin Allen)
Grind For It (ft. 4rAx of The Mekanix & Acito)
The One

Please contact Michelle or Annjie for more info.

BONES Lives an In-Flight Nightmare in “AirplaneMode” Video

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3.30.2023

Video: BONES – “AirplaneMode“

The Team SESH CEO Lives Every Traveler’s Worst Nightmare in the Long-Awaited Video for His 2019 Viral Hit

Critical Praise for BONES:

“The Michigan-born rapper was one of the earliest and most influential artists to rise through the SoundCloud ranks in the early 2010s thanks to a truly unique aesthetic, an aura of mystery and a sound that would go on to be mimicked by his genre for years to come.” – HYPEBEAST

‘Already one of the most influential artists in rap and the SoundCloud underground, Bones shows no signs of slowing down.” – HYPEBEAST

“O’Connor’s short tracks, creepy videos, and one-word tweets rack up millions of social media interactions from a cult following that helped him sell out shows in 25 cities on a recent tour. The hip-hop elite is taking notice.” – The FADER

“Elmo Kennedy O’Connor was in pre-school when he became obsessed with the Southern artists of No Limit and Cash Money. Later in life, he would adopt the rap moniker Bones and amass a significant cult following. His gothic lyrical style, allergy to songs longer than two and a half minutes, and lo-fi visual aesthetic have convinced a quarter million people to subscribe to the SoundCloud page of his rap collective, TeamSESH.” – HotNewHipHop

The Video:

An underground legend with a loyal legion of fans, BONES makes music for the long haul. Pulling out all the stops for the long-awaited video for a song that unexpectedly went viral last year, the TeamSESH CEO shares the video for “AirplaneMode.” Directed by Darkwave, the new video for the 2019 song deposits BONES in every flyer’s worst nightmare. The Michigan native takes a haunted nighttime flight, populated by snorers, toenail clippers, and demonic, seat-kicking children–when they aren’t breaching in-flight etiquette, they’re transforming into living skeletons. When things seemingly can’t get worse, lightning strikes, and BONES begins to realize he has more in common with the other passengers than one might think.

Originally released in 2019, as part of BONES’ album IFeelLikeDirt, “AirplaneMode” earned a second life on TikTok last year, where it has over 380k video creations, and reached the ears of Justin Bieber, who shared a video featuring the song. The defiant anthem, defined by a creeping keyboard melody, racked up over 130 million streams on Spotify alone.

The “AirplaneMode” video continues a big year for BONES. The TeamSESH CEO recently shared TheWitch&TheWizard, a haunting album created with longtime TeamSESH producer Greaf, a close collaborator of BONES who co-helmed his surrenderdorothy and OREGONTRAIL side projects. BONES recently earned his first-ever GOLD certification from the RIAA for his 2014 hit “HDMI,” and joined forces with Xavier Wulf and Eddy Baker on the main stage during Rolling Loud California 2023. In March, BONES and Eddy Baker teamed up for “YellowStone,” the first single from Jones Peak, their upcoming collaborative album. The first album by BONES and Eddy Baker as a duo since 2019’s cult favorite SparrowsCreek, Jones Peak arrives on April 14 via TeamSESH / EMPIRE.

Stay tuned for many more announcements from BONES in the near future.

Watch “AirplaneMode”: https://www.youtube.com/watch?v=_Ni9BLSY4zY

Please contact Michelle or Kerry for more info.

The Background:

BONES has proven to be one of the most enduring, influential, and creative hip-hop artists to emerge in the early 2010s. The TeamSESH founder has recorded dozens of albums, racking up hundreds of millions of streams and feeding a fanbase that eagerly awaits his every move. Despite remaining fiercely independent and true to his underground roots, his music has permeated the mainstream–in 2015, A$AP Rocky sampled BONES’ song “Dirt” for “Canal St.” (124 million streams), and in recent years, BONES has performed in prime slots at festivals such as Rolling Loud as a member of Seshollowaterboyz (along with Xavier Wülf, Chris Travis, and Eddy Baker).

DJ Khalil Demonstrates the Power of Serato Stems in Mass Appeal’s Rhythm Roulette

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3.29.2023

Grammy Award Winning Producer DJ Khalil Demonstrates the Power of Serato Studio 2.0 and Serato Stems in Mass Appeal’s Rhythm Roulette

The Producer Behind Hits by Kendrick Lamar, Eminem, and More Hits Uses Serato Stems to “Pick Records Apart” and Create Something Entirely New

Equipped With Its Instantaneous Stem-Separating “Alien Technology,” the Just-Launched Serato Studio 2.0 Makes It Easier Than Ever to Sample and Remix Music

Artist Quotes:

“There have been certain groundbreaking things that have changed the art of DJing: The invention of Serato; not having to carry records; the invention of Phase; not having to worry about vibration in a live setting. I think Serato Stems will be bigger than all of them from a creative standpoint. This is about to be the most fun I’ve ever had DJing. I’m telling you, my brain is on fire!” – DJ Jazzy Jeff

“With this update, Serato Studio is the center of my universe. This is a big moment for music production.” – Grammy-nominated Producer DJ Khalil

“Serato Stems… opens up parts of the track that were previously inaccessible to a DJ’s live creativity.” – Skratch Bastid

The Video:

Technology company with a rich hip-hop history, Serato works tirelessly to facilitate and inspire producers to be as creative as they can. In the Serato Edition of Mass Appeal’s acclaimed series Rhythm Roulette, Grammy award winning producer DJ Khalil demonstrates the potential of Serato’s latest product: Serato Studio 2.0, equipped with the revolutionary audio separation technology Serato Stems. Recently awarded for his work on Kendrick Lamar’s Mr. Morale and the Big Steppers album, Khalil is an expert at transforming bits and pieces of existing records into soulful, cinematic and lived-in beats, and Rhythm Roulette shows how Serato helps unlock his creativity, removing technical obstacles and allowing him to loop and flip more freely.

In the video, the L.A.-based Khalil ventures to the legendary Amoeba Music, offering a massive selection of gems for him to stumble upon. A blindfolded Khalil selects three random records, and returns with releases by The Delfonics, James Reese and The Progressions, and The Coupe De Villes. Using Serato Stems and Studio’s powerful sampler, Khalil quickly and easily selects the moments of the song to sample, and instantly isolates the drums, topline, bass, and melody, taking bits, pieces and manipulating them to his own devices.

“Just being able to separate out those drums and create a loop that had all the music in…now you have unlimited breaks, in my opinion,” says DJ Khalil.

The final product combines Khalil’s samples with some original keyboard melodies to become a heavenly and hard-hitting instrumental that speaks to the “essence of hip-hop.” Towards the end of the video, Khalil takes time to marvel at the technological advancement from turntable breakbeats to digital audio separation.

“It’s pretty incredible to see the evolution,” says DJ Khalil, “from DJs in the parks going back and forth to now. We can literally pick these records apart and make our own creations out of them…I feel like the technology makes it feel like you’re starting all over again, you know, you’re discovering a new way to approach being creative.”

Watch Khalil’s Rhythm Roulette to see a master at work and experience what Serato Studio 2.0 can do.

Rhythm Roulette – Serato Edition: https://youtu.be/L5beOi0pyaU

DJ Khalil experiments with Serato Studio 2.0 (Credit: Abdul Quddas)

Please contact Kevin or Chris for more info.

About Serato and Stems:

Always ahead of the curve, Serato has changed the game before and they’re about to do it again. The audio production experts have outdone themselves with Serato Studio 2.0, the fastest and most intuitive DAW on the market for making beats. The new DAW provides a robust home for the revolutionary Serato Stems technology, a monumental innovation in the world of sampling and audio manipulation.

“Serato Stems is the biggest moment in sampling since the MPC,” says Cookin Soul, the GRAMMY Award-winning producer/DJ

Powered by Serato’s one-of-a-kind machine-learning algorithm, Stems enables producers to instantaneously isolate and manipulate four different audio stems, while keeping the sterling audio quality for which Serato is known. Stems splits audio into distinct tracks for vocals, bass, drums, and melodies, enabling producers to instantly create acapellas and instrumental tracks and providing easy integration of additional samples or original sounds with the push of a button.

“It’s like y’all use some kind of alien technology or something,” says acclaimed producer Dibia$e, “because the drums sound clean, the bassline sounds clean.”

Stems has already made a major impact in the world of DJing, with viral Stems-created remixes of Coi Leray’s “Players” and Beyoncé’s “CUFF IT” making waves, and its inclusion in Serato Studio 2.0 allows for even more refined sounds and fresh flips. A new functionality that gives producers the fluidity and inspiration to keep up in this digital age, Stems is only getting started.

#SeratoStems #SeratoStudio
Check out Serato Stems in Studio 2.0: https://serato.com/studio/stems

Check out more information about Studio 2.0 and Stems on Serato’s official website

About DJ Khalil:

DJ Khalil is a 20-time Grammy nominee & 5-time Grammy award-winning music producer, located in Los Angeles, California. Khalil’s career started as one-half of the acclaimed underground hip hop duo Self Scientific along with rapper Chace Infinite. Khalil caught the ear of mega-producer Dr. Dre early on in his career, and Dre signed him as an in-house Producer to Aftermath Records. Khalil developed his production skills under Dre, landing placements with 50 Cent, G-Unit and Jay-Z, and has gone on to produce for the likes of Drake, Logic, Anderson .Paak, Pink, A$AP Rocky, Kendrick Lamar, and many others. In 2022 Khalil won 2 Grammy Awards, including one for his production of Jon Baptiste’s AOTY win with the song “Freedom.” Recent releases include Benny The Butcher’s “Johnny P’s Caddy” ft. J. Cole and Kendrick Lamar’s “Purple Hearts” among many other upcoming releases.

Check out more information about Studio 2.0 and Stems on Serato’s official website

Baja Beach Fest Recruits Don Omar, Feid, Grupo Firme, Tego Calderon, & More to Headline BBF 2023

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3.28.2023

Baja Beach Fest Announces Lineup for 5th Anniversary in Rosarito Beach, MX on August 11-13th, 2023

Don Omar, Feid, Ozuna, Wisin Y Yandel, Tego Calderon, & Nicky Jam to Headline

Regional Mexican Powerhouse Grupo Firme to Perform the First-Ever Baja Beach Fest “Special Sunday Set”

With a Lineup Featuring Additional Stars Like Arcangel, Becky G, Tokischa, Ryan Castro & Ivy Queen, Baja Beach Fest 2023 Will Be an Unforgettable Celebration, Filled With Great Music and One-of-a-Kind Beach Vibes

Critical Praise:

“Baja Beach Fest (BBF) presented some of reggaeton and Latin trap’s biggest names, cementing the beachside event as a top-tier celebration of música urbana” – Billboard

Featured article: Baja Beach Fest Founders Aaron Ampudia And Chris Den Uijl Discuss Their Reggaeton Festival’s Cross-Border Business – Pollstar

Best New Festival in North America – USA Today’s 10 Best Reader’s Choice 2019

The Announcement:

Baja Beach Fest brings music lovers from all over the world to Rosarito Beach, MX to celebrate Latin Music’s rich history and diverse community of artists and fans in a picturesque oceanside location. This year, the festival commemorates its Fifth Anniversary with a weekend for the books, featuring performances from iconic acts from all eras and many Latin genres.

Revealed today, the Baja Beach Fest 2023 lineup boasts an enviable group of headliners, including first wave reggaeton legends Wisin Y Yandel, Don Omar, and Tego Calderon, and modern superstars like Feid, headlining Baja Beach Fest for the first time, Ozuna, and Nicky Jam. Starting a new tradition, Baja Beach Fest presents a “special Sunday set,” performed this year by Grupo Firme, one of the most beloved and vital acts in regional Mexican music. With passes available now, Baja Beach Fest returns to Rosarito on August 11-13, 2023.

Buy passes for Baja Beach Fest 2023 HERE.

The Fifth Anniversary edition of Baja Beach Fest has the makings of an unforgettable event. Wisin Y Yandel return to Baja Beach Fest for the final time together, headlining the festival as part of their “La Última Mísion” farewell tour. Tego Calderon’s performance at Baja Beach Fest will be one of only two performances in Mexico by the legendary reggaetonero this year, as part of his “La Última Receta” tour.

Beyond the headliners, Baja Beach Fest 2023 boasts an impressive lineup, with over 50% of the lineup’s artists playing BBF for the first time ever. Among the most notable new names includes ascendant superstar Eladio Carrión, Ivy Queen, the pioneering “Queen of Reggaeton,” and first wave of reggaeton veterans Alexis Y Fido. The 2023 lineup also welcomes returning stars like heavy-hitting hitmaker Arcangel, Mexican-American pop star Becky G, the one and only El Alfa “El Jefe,” Dominican dembow doña Tokischa, rising reggaetonero Ryan Castro, and more.

Baja Beach Fest is known for its beautiful beachside location, in the heart of Rosarito Beach in Baja California on the Pacific Coast. During festival weekend, the town comes alive with merchants, surfing and other beach activities, street food, and more, creating a party atmosphere that extends for blocks in either direction. Whether it’s the music or the ocean breeze, vibes are immaculate all weekend long, creating an atmosphere that embodies the festival’s slogan: “Menos hate, Más perreo.”

Founded by Chris Den Uijl and Aaron Ampudia of La Familia Presenta in 2018, Baja Beach Fest is an institution in the global music industry, bringing headliners that have included Bad Bunny, Karol G, Daddy Yankee, and J Balvin. In 2022, La Familia Presenta branched out, founding the brand new Sueños Festival in Chicago, in partnership with C3/Lollapalooza, as well as partnering with Ocesato host Coca-Cola Flow Fest festivals in Mexico City and Monterrey. Beyond these festivals, La Familia Presenta recently booked Wisin Y Yandel for a sold out show at Mexico City’s Foro Sol Stadium, as part of the star duo’s “La Ultima Misión” tour, which announces its remaining Mexico dates in April. La Familia Presenta’s run of high-profile shows continues with Rauw Alejandro at Caliente Stadium in Tijuana in June.

Baja Beach Fest 2023 is on track to be a special edition of the festival, promising an incredible weekend to properly honor and celebrate the rich history and diverse tapestry of Latin Music. Stay tuned for more announcements.

Buy passes for BBF 2023: https://bajabeachfest.com/passes

Watch the Baja Beach Fest 2022 Aftermovie: h ttps://youtu.be/66eQK0aC4C4

Access the Baja Beach Fest 2023 Press Application HERE

Visit BajaBeachFest.com for more info.

Please contact Michelle, Kerry. Kevin, or Annjie for more info.

The Background:

Celebrating Latin Music and Reggaeton in a beautiful beachside locale, Baja Beach Fest is the premier live showcase for one of music’s ascendant genres. Starting in 2018 as a humble beachside fest, Baja Beach Fest has grown into an institution in Rosarito Beach, MX each summer. The one-of-a-kind festival has recruited headliners including Bad Bunny, Ozuna, Karol G, Daddy Yankee, Maluma, and more. Founded by Chris Den Uijl and Aaron Ampudia of La Familia Presenta, Baja Beach Fest prepares to celebrate its Fifth Anniversary in 2023 with one massive weekend full of great music, unforgettable moments, and immaculate vibes.

ATL’s Yung Mal Spits His “Bankroll Flow” in New Video

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3.23.2024

Video: Yung Mal – “Bankroll Flow”

The Ice-Cold Alamo Records Signee Pays Homage to a Legendary Trap Star and Fellow ATL Native in Latest Video from Iceburg, Where You Been? Mixtape

Critical Praise:

“Anchored by his nimble lyrical ability, 1.5 Way Or No Way demonstrates how Yung Mal can rap with some of the biggest in the game right now and still hold his own.” – Complex

“Drenched in authenticity, New Orleans-born, Atlanta-bred rapper Yung Mal is looking like the next to blow out of the south.” – XXL

“Unpacking his latest triumphs and showing love to his neighborhood, Yung Mal bosses up in a major way on his new project.” – HotNewHipHop

“Yung Mal is on a fast ascension through the industry.” – ELEVATOR

“One of the most promising rising artists…Mal consistently brings interesting and unique flows onto stellar production.” – Lyrical Lemonade

The Video:

Rising in the fiercely competitive Atlanta scene with his agile flows and roots in the trap-historic Zone 6 neighborhood, Yung Mal knows what it takes to be a leader in his city. Honoring the memory of one of Atlanta’s most beloved hometown heroes, Bankroll Fresh, Yung Mal shares his video for “Bankroll Flow” from his recent mixtape, Iceburg, Where You Been? Backed by a piano-driven instrumental which Mal latches his inspired flow onto with a sense of urgency, the track finds Mal with a laser focus on his priorities, knowing he has to step up to stand out: “I do this s*** for my family, they depend on me n****, f*** the fame/I don’t give a damn what you heard about me, I ain’t never going out like what’s-his-name.”

The monochrome video for “Bankroll Flow,” which follows the mixtape’s cuts for tracks like “Miss My Dawgs” and “Gah Damn,” finds Mal in a plain space where his presence is the only constant. Rotating outfits between modern looks with a black balaclava, a nostalgic trap-inspired fit, and a more classic look in a black suit, the video portrays Mal in competition with only himself, taking inspiration from Bankroll Fresh’s “Come Wit It” video.

His first new mixtape in two years, Iceburg, Where You Been? is Mal’s triumphant return to form. He started his comeback last summer with the release of “Right Back Out,“ a furious First Day Out statement that earned praise from likes of Offset and Swae Lee, who posted videos with the snippet, and notable names like Young Scooter, The Honorable C-Note, and DY from 808 Mafia who showed love in the Instagram comment section. The love that the rap world showed Yung Mal upon the release of “Right Back Out” is a testament to his stature in the Southern scene, the product of years making street hits on his own and as part of a duo with his frequent partner Lil Quill, and collaborating with the likes of G Herbo, Pooh Shiesty, BIG30, and more. Iceburg, Where You Been? is the proper follow-up to Mal’s acclaimed 2021 project 1.5 Way Or No Way, a project that documented his evolution from young upstart to neighborhood hero.

Now firmly back in the game, Yung Mal is determined to prove he’s one of the hottest in the trap capital.

Watch “Bankroll Flow”: https://youtu.be/P4zGFqHABpw

Stream Iceburg Where You Been?: http://yungmal.lnk.to/IceburgWhereYoubeen

Iceburg Where You Been? tracklist:

Miss My Dawgs
Bullsh*t
Voices
Oowee
Above Water
No Stylist
No Missin
Invest
Bankroll Flow
Touch Down
Heavy
Motion
Gah Damn

Please contact Michelle or Destiny for more info.

Lou Phelps Can’t Get Ahold of Himself in “White Flower”

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3.28.2023

Video: Lou Phelps – “White Flower” (Prod. by STWO)

The Montreal Native Lets His Cautious Heart Take a Jump off the Deep End in New Video Single

Critical Praise:

“His easy confidence helps him find a knocking pace that matches the hard-hitting drums undergirding the production” – Pitchfork

“Meet Lou Phelps, the Montreal Rapper Stepping Into His Own Light” – DJ BOOTH

“The single is hip-hop to its roots, with Phelps’ rapping providing the driving force” – Dancing Astronaut

The Video:

With a danceable aesthetic and a natural-born musicality, Lou Phelps approaches his craft with a rare sense of lucidity. Grappling with a love affair that could either be his downfall or his saving grace, the multi-talented artist shares his new video single, “White Flower.” Anchored by a house-inspired instrumental with a hypnotic bassline by producer STWO, the track finds Lou feeling the gravitational pull of a new lover as he struggles to decide whether to escape its grasp while he can, or let himself fall: “You want it, I want it/But I’mma need you to make it clear for me/Is it love, or you just horny/I just need to know if I’m wasting my time again.”

Directed by Lou’s frequent collaborator Igal Perets, the video for “White Flower” vibrantly animates the track’s romantically indecisive themes, even with its monochrome color palette. Flanked by two beautiful women, Lou finds himself mesmerized by the way each moves to the music as if they’re unknowingly competing for his gaze, like a tennis match for his undivided attention. Yet, as the song progresses, Lou’s focus moves inward as he tries to navigate his own emotions, leaving the three of them emotionally detached as they continue to move in unison.

“White Flower” arrives as Lou’s first single of 2023, following the 2022 EP, Touché. With two songs produced by his brother KAYTRANADA and one produced by Lou himself, Touché is his first release with Rostrum Records, released in conjunction with Stand Up Guy Records, a new imprint founded by KAYTRANADA, of which Lou is a partner. The follow-up to 2020’s Extra Extra project, and to “Sound Of Money,” Lou’s 2021 collaboration with Madlib, Touché EP marked a turning point for the young rapper as he looks to expand his empire from his MTL hometown to the rest of the world.

Stay tuned for much more from Lou Phelps as he brings his Montreal sound to greater heights in 2023.

Watch “White Flower”: https://youtu.be/1fRIGH3pdCo

Stream “White Flower”: http://LouPhelps.lnk.to/WhiteFlower

Please contact Michelle or Kevin for more info.

The Background:

A fixture in the bustling Montreal underground, Lou Phelps makes music that’s as easy to dance to as it is hard to classify. Lou started making music in 2011 with his older brother Kevin, aka the Polaris Prize-winning producer KAYTRANADA, forming a future-rap group called The Celestics. Using the moniker Louie P, Lou developed a reputation for creating tasteful and danceable electro rap. The artist earned a JUNO Award nomination for his 2017 debut project, 001 Experiments, and in 2018, made waves online with his project 002 / LOVE ME and its highlight track “Come Inside.” Since releasing his EXTRA EXTRA EP in 2020, home to the hit single “Must Be” (4.7+ million Spotify streams) Lou Phelps has been biding his time, waiting for the perfect time to strike with his most creatively fulfilling music yet. Now signed to Rostrum Records, Lou Phelps is ready to let the world know that no one can do it like he can.

instagram | twitter | youtube | spotify | soundcloud

“White Flower”: http://LouPhelps.lnk.to/WhiteFlower / https://youtu.be/1fRIGH3pdCo

“Out My Face”: https://louphelps.lnk.to/OutMyFace / https://youtu.be/fOBCqioRgZs

“Here We Go”: https://www.youtube.com/watch?v=uA_UFq68vB0

Touché EP: http://rostrum.lnk.to/ToucheEP

“Touché”: https://youtu.be/4W0J-68ZIIM

END

03.28.2023
Jay Fizzle Just Does It in “Nike Check” Video

Press Release

Jay Fizzle Just Does It in “Nike Check” Video

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3.24.2023

Video: Jay Fizzle – “Nike Check“

The Paper Route Empire Artist Kicks a Smooth Side Hustle in Latest Video from DonaFizzo (Deluxe) Mixtape

Critical Praise:

“..the members of Paper Route Empire reach a level of sincerity and emotional reflection that’s still hard to come by.” – Pitchfork

“Choosing some of the more interesting production to rhyme over, Jay Fizzle’s frankness and the flows he has on tap keep him in the convo as the whole city takes off.” – XXL Mag

“10 Rappers You Should Know Right Now” – DJ Booth

“The tape serves as both a testament to Memphis’ current rap preeminence and Fizzle’s own dexterity. He saves perhaps the hardest for last on the tape, attacking a looped vocal sample and towering percussion with ferocity.” – DJ Booth

“Jay Fizzle is a master of the searing street rap that serves as the bass-booming heart of Memphis music.” – The Hype Magazine

The Video:

With his undeniable charisma and a flow that never fumbles, Jay Fizzle is making his mark in Memphis music and beyond. Returning to run up a bag in the latest video from his DonaFizzo (Deluxe) mixtape, Fizzle shares new visuals for, “Nike Check.” Over a bold, bouncy synth organ instrumental, the track finds Fizzle finding every which way to a bag while happily boasting his spoils.

The video for “Nike Check,” which arrives following cuts for project highlights like “King Sh*t,” “Granny Happy,” and “Gucci Mane,” finds Fizzle in another life, working a nine-to-five at a shoe store. Never one to settle for a light bag, Fizzle waits for his opportune moment to start moving inventory off the back porch. As his boss is distracted with customers, Fizzle hooks up his own clientele. He doesn’t hesitate to run up a “Nike Check,” he just does it.

The deluxe edition of DonaFizzo is an embellishment of Fizzle’s most accomplished project to date. Backed by cavernous trap beats by the likes of Bandplay and Sosa 808, the tape reverberates with Fizzle’s desire to follow in Dolph’s footsteps and take over the Dirty South. From the Mission: Impossible-esque bounce of“50 Freaky B*tches” ft. 21 Lil Harold, to the furiously flex-heavy “Nothing Into Something,” DonaFizzo hits harder than a bo-staff from start to finish. The tape is home to singles like the Memphis posse cut “Dust Town Livin” ft. Big Scarr & Big Moochie Grape and “Standin On Top Of Sh*t,” a collaboration with Key Glock.

DonaFizzo (Deluxe) is the latest salvo in a busy year for Jay Fizzle and the rest of PRE. Fizzle kicked off the year with purpose, sharing “LLD,” a heartfelt tribute to his mentor Young Dolph. Adorned with lush harmonies and a star vocal turn from Ricco Barrino, “Long Live Dolph” finds Jay Fizzle baring his soul, the South Memphis native audibly emotional when he relays his gratitude to his mentor for teaching him everything he knows: “The way I talk, the way I walk, the way I act, the way I dress/The way I do my thing up in the booth, I learned it from the best.” With over 2 million views on YouTube, “LLD” is the opening track from Paper Route Empire Presents: Long Live Dolph, a compilation album from the independent label, which features appearances from nearly every artist on PRE, including Key Glock, Big Moochie Grape, Kenny Muney and more.

Watch “Nike Check”: https://youtu.be/c88QI8n7lcE

Buy/Stream DonaFizzo (Deluxe): https://music.empi.re/donafizzodeluxe

DonaFizzo (Deluxe) tracklist:
# denotes new song for the Deluxe

Gucci Mane#
Major#
Tello N Bart ft. Key Glock#
Granny Happy#
King Sh*t#
Bounce ft. PaperRoute Woo#
Birdman
Fake Love#
Never Going Broke#
Hood Rich
Standin On Top Of Sh*t ft. Key Glock
Nike Check
Dust Town Livin ft. Big Scarr & Big Moochie Grape
Park The Benz
50 Freaky B*tches ft. 21 Lil Harold
Look Like Money ft. Jackboy & Joddy Badass
Choppas Like Choppas
Four Hoes
Murder ft. SNUPE BANDZ
Won’t Cost Sh*t
Nothing Into Something
Cautious
Atmosphere
Last Song

Please contact Michelle or Chris for more info.

Serato and Gender Amplified Partner On Exclusive Sound Pack Designed By Women Producers

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3.28.2023

Serato and Gender Amplified Partner On Exclusive Sound Pack Designed By Women Producers

Featuring Contributions From Nine Talented Producers, Including Acclaimed Artists such as Gender Amplified Founder Ebonie Smith and Boston Chery, the Gender Amplified Sound Pack Will Be Available to All Users of Serato Products Later This Year

The Announcement:

In celebration of Women’s History Month, Serato has collaborated with Gender Amplified on an official sample pack to be released later this year and available to all Serato Studio users. The pack features 69 original sounds that were created using a collection of iconic synthesizers and cutting-edge instruments at Hyperballad Studio in Brooklyn. Tapping into the endless possibilities of reimagining sounds through sampling, live tracking and found sound recordings, the producers collaborated in focused groups to design a diverse and future-nostalgic collection of lo-fi beats and genre-defying sounds.

The Gender Amplified Sound Pack will be available later this year as a free download via the Serato Studio Sounds page on the Serato website.

Gender Amplified was created in 2007, when president and founder Ebonie Smith organized a one-day conference entitled “Gender Amplified: Women & Technological Innovation in Hip Hop” as part of her thesis as a student at Barnard College. In the years since, Gender Amplified has evolved into a non-profit that supports women in all stages of their journey in music production through workshops, mentorship and networking opportunities. In addition to her work with Gender Amplified, Smith works as a senior engineer and producer at Atlantic Records and has achieved accolades for her work as an award-winning producer, audio engineer, and songwriter on Hamilton(Original Broadway Cast Recording), Janelle Monáe and Cardi B.

“Our community of producers was introduced to Serato Studio by (Artist Relations Manager) OP Miller,” says Smith of the genesis of the collaboration. “They have found it very useful and helpful, and have been inspired by the technology that underpins it and drives it. When the opportunity arose for Gender Amplified’s voice to be part of the unique sounds that are offered in Studio, we thought it was a great idea.”

The creation of a sound pack offers a learning opportunity for the producers to dive into aspects of music production that are unique to this process. “Making a good sample pack isn’t exclusively about the sounds themselves but the sonics, the timbre and the sound design associated with each one shot or loop,” shares Smith. “I’m excited for us to get into the studio, to tear into some vintage analog equipment, and get into the nuts, bolts and science of audio production for samples specifically.”

Krithi Rao is one of the producers who was part of the sessions, and is excited by the prospect of creating sounds that will facilitate music-making for others: “I always thought it must be so cool for those who create sounds and sample packs to know that so many people are using sounds that they created. That must be the best feeling; I want to feel that!”

The sound pack features contributions by the following producers:

Stay tuned for more information about the Gender Amplified sound pack, dropping later in 2023.

Read more about Gender Amplified: https://genderamplified.org/

Read more on Serato’s The Drop blog: https://the-drop.serato.com/culture/gender-amplified/

Gender Amplified founder Ebonie Smith
(Credit: Greg Pallante, Dream But Don’t Sleep)

Please contact Kevin or Chris for more info.

About Serato:

Always ahead of the curve, Serato has changed the game before and they’re about to do it again. The audio production experts have outdone themselves with Serato Studio 2.0, the fastest and most intuitive DAW on the market for making beats. The new DAW provides a robust home for the revolutionary Serato Stems technology, a monumental innovation in the world of sampling and audio manipulation.

“Serato Stems is the biggest moment in sampling since the MPC,” says Cookin Soul, the GRAMMY Award-winning producer/DJ

#SeratoStems #SeratoStudio

Check out Serato Stems in Studio 2.0: https://serato.com/studio/stems

Artist Quotes about Serato and Stems:

“Serato Stems is the biggest moment in sampling since the MPC,” says Cookin Soul, the GRAMMY Award-winning producer/DJ

“With this update, Serato Studio is the center of my universe. This is a big moment for music production.” – Grammy-nominated Producer DJ Khalil

Jay Critch Clocks in for “Minutes” Video

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3.27.2023

Video: Jay Critch – “Minutes“

The Brooklyn Bruiser Bides His Time on a Rainy Night in Gotham for Latest Video from Jugg Season

Critical Praise:

“Jay Critch is the new New York”– The FADER

“Since last summer, he’s kept his foot on the pedal with a slew of new releases, and those efforts seemingly ramped up even more since the top of the year.” – HotNewHipHop

“Jay Critch is naturally gifted” – Rap Radar

The Video:

A bonafide Brooklyn hustler with a god-given talent for tough talk, Jay Critch runs on his own time. Clocking his game with an unfazed flow that makes this lifestyle look effortless, Critch shares the new video for “Minutes,” from his recent Jugg Season project. Featuring slow-burning production from Luca Beats, Critch creeps over the track’s understated instrumental with his natural gravitas on full display as he rings off a barrage of stone-cold flexes: “The bankroll look like Big Mac/Me and brodie gon’ split it like Kit-Kat/Took that money, I’m not with the chit-chat/II put her in the dress and she wit’ that.”

The video for “Minutes,” directed by Chinola Films, follows the rapper and Michael Kors-approved model on a cold, rainy night in Brooklyn, though with his entourage beside him with umbrellas in hand next to their fleet of white Lamborghini trucks, the crew could easily be mistaken for the baddest bunch of villains in Gotham with Critch at the helm.

Released in February, Jugg Season is the culmination of Jay’s five years as a crucial figure in his city’s scene, brimming with the confidence of a hot shot upstart made good. Incorporating sounds from the Five Boroughs and beyond, the 19-track project bounces from the Shiny Suit Era to the SoundCloud explosion to the heyday of the Coke Boys, with Critch serving as a versatile and charismatic navigator. The 24-year-old Clinton Hill native flashes a lyrical maturity that nearly matches his ambition, weaving his own history with the rich heritage of NYC rap music. Jugg Season recruits producers from all over the rap map, with contributions from plugg maestro MexikoDro, heady Chicago sound architect BrentRambo, Atlanta impresario Richie Souf, West Coast magician RonRonTheProducer, and more. Featuring guest spots from Max B, Rich The Kid, and Baby Money, Jugg Season is available everywhere via EMPIRE.

With Jugg Season in the books Jay Critch, seeks to resume his Five Borough takeover. Stay tuned.

Watch “Minutes”: https://youtu.be/QCXBxt7n85c

Stream Jugg Season: https://music.empi.re/juggseason

Jugg Season tracklist:

That Was Random (prod. A Lau x Zuko x Eli Wtf)
Cargos (prod. E Rose)
Punchy (prod. Laron)
Minutes (prod. Luca Beats)
Nuh Uh (This Ain’t That) (prod. Bngrz)
No Edits (prod. 17ondatrack)
Tackle (prod. Chulo)
Riddle / Greece (prod. Laron)
Raincoats (feat. Baby Money) (prod. Laron)
Oh What A Feeling (prod. Fizzle & Julia Lewis)
Still Wavy (feat. Max B)
Tuscan (prod. Laron)
Handle (prod. BrentRambo)
Chanel and Paris (prod. Chulo)
Missiles (feat. Rich The Kid) (prod. D Mac)
Clutch (prod. MexikoDro)
Landslide (prod. Richie Souf)
Shit To Say (prod. OkayKhan)
Bonus Track – Wrong Person (prod. RonRon)

Photo credit: @HazzNYC

Please contact Michelle or Chris for more info.

The Background:

Jay Critch may very well be the answer to New York’s calls for representation in the rap game. As a young kid, Jay Critch was fascinated by his older brother’s music. Listening to his brother rap, Critch began to eventually do the same. Born in 1998 in Clinton Hill, Critch wrote raps at a young age, but wasn’t recording until he was of preteen age. Rappers such as Lil Wayne, Fabolous, and Max B dominated Critch’s listening habits and became major influences in his own music career.

03 Greedo Makes Triumphant Return with ‘Halfway There’ Mixtape

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3.24.2023

03 Greedo Makes His Triumphant Return to the Rap Game with Halfway There Mixtape

His First All-New Project Since His Release From Prison, Halfway There Arrives via Alamo Records

Home to Lead Single “Bacc Like I Never Left” and Appearances from Heavy Hitters Like Ty Dolla $ign, Babyface Ray, Maxo Kream, Peewee Longway, and Many More, the 33-Track Halfway There Proves That Watts, CA’s Finest Emcee Hasn’t Lost a Step

Critical Praise:

“The latest hope of Los Angeles hip-hop” – Rolling Stone

“The Watts rapper is an essential piece of West Coast rap” – Pitchfork

“Los Angeles street-rap weirdo 03 Greedo is one of the most exciting and inventive voices around right now, and he already released one of the best rap albums of the year” – Stereogum

“Literally no one else on Leonardo DiCaprio’s green Earth talks flavorful cash sh*t as wonderfully as 03 Greedo.” – Complex

“This mixtape is a step away from his usual sunny LA sound, but 03 Greedo knew what he was doing when he enlisted the help of Kenny Beats. This link up has resulted in an entertaining, yet simple record, the concept expertly executed. ‘Netflix and Deal’ is a cinema experience – minus the over-expensive snacks.” – NME

The Announcement:

Fresh out of jail and ready to reclaim his coveted spot in the rap game, Los Angeles legend 03 Greedo shares Halfway There, his first project of all-newly recorded music since 2018.

Recorded in the months since his January release at Houston’s Sugar Hill Studios, Halfway There benefits from Greedy’s endless font of melodies and peerless ability to write fully-realized songs in a matter of minutes. Halfway There arrives alongside a documentary that takes a revealing look at what Greedy’s been up to since his release from prison in January.

Spanning 33 tracks, Halfway There provides an embarrassment of riches, a gift from a rapper who knows his loyal fanbase has been waiting a long time. Greedy’s songwriting retains all of the hallmarks that made him one of the West Coast’s most beloved artists: effortless taffy-like melodies, slick turns-of-phrase that become earworm hooks, expressively unfiltered lyrics, and the ability to flat-out spit when the situation calls. The tape is home to recent single “Bacc Like I Never Left,” which 03 debuted at Billboard’s The Stage @ SXSW during his first solo live performance in nearly five years.

The follow-up to the Pitchfork-acclaimed Free 03 mixtape, Halfway There runs the gamut of styles, touching on Greedy’s every mood and his omnivorous musical appetite. Halfway There‘s origins in the Lone Star State have a major impact on the sound; Greedy has always combined his West Coast origins with his love of Southern trap, and that influence is felt through the contributions by trap architects like Lex Luger and Purps of 808 Mafia, and appearances by Southern rappers like Maxo Kream and Peewee Longway.

Still, they can take Greedy out of California, but they can’t take the California out of him–many of the tape’s highlights, including the breezy “Coi Leray Diamonds” ft. Ty Dolla $ign, party anthem “1 Drink 2 Many,” and the creeping and paranoid “Industry” (prod. by L.A.’s Cypress Moreno), reflect the California styles of his classic period. The latter provides a revealing glimpse at how the L.A. legend has processed the vast changes in the rap game since he went away: “Don’t post that picture wit me til I leave, don’t put me on your live/If my bro PNB ain’t go through that, my dawg still be alive/I lost him four months ‘fore I got released, couldn’t do a thing but cry/Cause after Bankroll, Drakeo, Dolph, and Nip, feel like the next to die.”

With additional guest appearances from Babyface Ray, Rich The Kid, Skilla Baby, and more, plus production from the likes of Harry Fraud, Sledgren, Yung Lan, and 12Hunna, Halfway There is available on all platforms via Alamo Records.

With Halfway There in the books and much more music on the way, 03 Greedo is making up for lost time. Forget a Purple Summer…it’s gonna be Purple all year long.

Stream Halfway There: http://03greedo.lnk.to/halfwaythere

Watch the “Halfway There” documentary: https://www.youtube.com/watch?v=g251BoOtTec

Halfway There tracklist:
1. Bacc Like I Never Left
2. Big Gang
3. Made Parole
4. Hummers
5. Industry
6. Buss Me A Script feat. Maxo Kream
7. Dada feat. Babyface Ray
8. Forever Millionaires feat. Rich The Kid
9. How Could I
10. Glass
11. Coi Leray Diamonds feat. Ty Dolla $ign
12. Aint Gone Slide feat. Skilla Baby
13. Paisa feat. Peso Peso
14. Freaks
15. Picc It Up
16. Steady Poppin
17. Day Shift
18. 2 Percs
19. 1 Drink 2 Many
20. Spend Time Pt 2
21. Like I’m Regular
22. Link Back Up
23. I Don’t Wanna Fight
24. Directions feat. Peewee Longway
25. Untouchable feat. Whokid Woody
26. Load The 9 feat. Peewee Longway
27. Nightmares
28. Demons Pt 2
29. Since You Been Gone
30. 6pm-6am
31. Rockstar Lifestyle
32. Run The Money Up
33. Come Inside

03 Greedo performs at Billboard’s The Stage @ SXSW
(Credit: Christopher Polk for Billboard)
Download more photos HERE

Please contact Michelle or Kevin for more info.

The Background:

L.A. rapper 03 Greedo came into his own on a series of mixtapes that began with 2016’s Purple Summer. His multi-faceted rhymes were heavy on references to drugs, struggle, and fame, and he churned out quality material at a prolific rate. He broke through to an even larger audience after signing a record deal, but not even a month after the release of his 2018 debut studio album God Level, he was sentenced to 20 years in prison for drug trafficking. He began serving his time in the summer of that year but issued a statement saying he intended to keep making and releasing new music while incarcerated. In 2019, Greedo released Still Summer in the Projects, the Kenny Beats produced project Netflix & Deal, with features from Freddie Gibbs, Vince Staples, Buddy and more, and in 2020, he dropped Load It Up, Vol. 01, produced by RonRonThe Producer. Greedo released his mixtape, Free 03, in January 2023, and returned with Halfway There, his first newly-recorded album since his release from prison, in March.

Rucci and Bankroll Got It Share ‘Notorious,’ a West Coast Gangster Rap Epic

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3.24.2023

Album: Rucci & Bankroll Got It – Notorious

Inglewood’s Favorite Son Connects with the Platinum-Selling Bay Area Production Duo for a Crisp and Cutthroat Document of the New West Coast

The New Album Features Appearances From O.T. Genasis, Baby Stone Gorillas, Kalan.FrFr, Wallie The Sensei & Saviii 3rd

Critical Praise:

“On the spectrum of the new Los Angeles, Rucci sits closest to classicism, capturing the spirit of greats like Suga Free and Mack 10. But don’t mistake that homage for predictability: Rucci consumes these beats. His presence throughout this album is glowing, outsized, and even within the frames of L.A. bump — minor keys, minimal bass — he makes daring production choices. (“Lowrider” interpolates, you know, that song). But beneath the booming production and drug inventories that run rampant on Tako’s Son are stories of deep loss and chosen family” – NPR

“Rucci is one of the few young and buzzing West Coast rappers capable of pleasing both emcee traditionalists and those seeking true starpower and hit-making potential… Inglewood’s chosen son is on his way to stardom.” – HYPEBEAST

“He’s become equally adept at writing fun party slappers and ferocious pain rap dirges, gangsta rap indebted to history but hounded by the demons of the present.” – The LAnd

“A formalist who raps with ease even at his most aggressive, Rucci bridges the divide between his ’90s predecessors and his peers in LA’s continued rap renaissance. If Drakeo the Ruler’s grumbling, slowed verses is one end of the spectrum, Rucci’s the opposite. He’s direct, pouring up but pouring less, popping molly and ready to party and rhyme with mounting momentum. Undergirding it all is the inherent tension that comes from making turn-up music colored by red paisley rags and blood-red tragedy. Beneath the celebration and self-medication, you can hear Rucci wrestling with what to share and how best to prod wounds that haven’t healed.” – The FADER

The Album:

Rising in the West Coast with his raw lyricism and snarling flows, Inglewood’s Rucci is a master of sinister West Coast storytelling. Finding an ideal partner in Platinum-selling production duo Bankroll Got It, Rucci shares his new album Notorious, a cinematic and engaging slice of California rap. The new album is the first-ever full-length collaboration between Bankroll Got It–known for their hits with Latto, Lil Baby, Coi Leray, and more–and a single artist.

“Rucci is very versatile and can really jump on any type of beat,” say Bankroll Got It about Rucci. “As a producer, that allows us to get creative and try new sounds and styles of music. Rucci will hear the beat for a good 30 seconds, and be like OK let’s go. He’ll jump in the booth and kill it in 30 min or less.”

A natural collaboration born of mutual interest in West Coast classics, Notorious mixes Bankroll’s glistening radio-ready funk with Rucci’s breakneck style and take-no-prisoners rhymes. Reflecting on his status as his city’s top dog, the Inglewood native operates with an unshakeable confidence, elevating his pen game to create 12 new slappers that stand with anything in his vast catalog of L.A. hits. The new album is home to recent singles like the paranoid “Can’t Trust It,” the glistening luxury-life anthem “Lamb Chops,” and the glowing “Flashlight” ft. Saviii 3rd. New highlights like the “Notorious (Intro)“–which starts the album off on a furious note: “First off, this my motherf*cking album/I’m hittin switches, gettin b*tches by the thousand”–the deliciously frank “BBL,” and the percolating “Rucc Dawg Gotti” round out the tracklist. Featuring appearances from a murderer’s row of West Coast figures, including O.T. Genasis, Kalan.FrFr, Baby Stone Gorillas, and Wallie The Sensei, Notorious is available on platforms via Mackk & Co./EMPIRE.

Notorious is the latest high-quality album from an artist known for delivering cohesive and full-length hard-knocking statements. Since emerging in 2018 with his breakout mixtape El Perro and staking his claim as one of his region’s most vital artists with 2019’s Tako Son, Rucci has gracefully grown into his status as one of the West Coast’s top dawgs. Hits from Rucci’s deep catalog (150 million career streams to date) continue to percolate in the West Coast, including the G Perico collab “Keep Killin” (nearly 10 million total streams), the Blxst-assisted ballad “Understand“ (4.9 million Spotify streams), and “Hoodrat,” a Boosie Badazz-featuring banger from Kourtesy Of Us, Rucci’s collaborative project with frequent rap partner AzChike. Most recently, Rucci rocked the stage at Rolling Loud California, held in his hometown of Inglewood.

With the Bankroll Got It-assisted Notorious further solidifying his sterling reputation, Rucci is determined to make 2023 the Year of the Dawg. Sit back and watch his rise.

Stream Notorious: http://music.empi.re/notorious

Notorious tracklist (all tracks produced by Bankroll Got It):

Notorious (Intro)
On A Mission
Lamb Chops
Flashlight ft. Saviii 3rd
Rucc Dawg Gotti
We Like P**** ft. O.T. Genasis
Can’t Trust It
Shoulder Lock
BBL
Up 2 U ft. Kalan.FrFr
So What ft. Baby Stone Gorillas
Ryder fr. Wallie The Sensei
Gotta Believe

Rucci performs at Rolling Loud California 2023 (Photo Credit: Rolling Loud/@kadeeeem)
Please contact Michelle or Chris for more info.

The Background:

Rucci Background:
“When something is great, you aren’t always able to explain it,” says self-made Inglewood rap star Rucci. “I want to keep giving the fans stuff, and I don’t want them to figure me out.” Since the mid-2010s, Rucci has established himself as an elite voice among the new West Coast. A student of the greats before him, Rucci insists on evolving and flaunting his range while appeasing the millions of fans that have supported his career thus far. Following up a busy 2022, which saw the release of his acclaimed mixtape El Perro 2, Rucci is ready to go even bigger in 2023 with multiple projects, starting with the Been Here, Still Here EP w/ Cypress Moreno. “I want to rebrand myself,” says the 28-year-old. “I want to show the West Coast that I’m here to enhance anything we got going on musically.”

Bankroll Got It Background:
Bankroll Got It is a platinum production duo, comprised of brothers from the Bay Area. Growing up, they were inspired by Dr. Dre to become heavy-hitting producers in their own right. They have produced songs for superstar artists such as Megan Thee Stallion, Latto, YG,, Coi Leray, Polo G, and Lil Baby. In 2023, they’re returning to their West Coast roots, teaming up with Inglewood’s Rucci for their first-ever full-length collaborative project with an artist.

Links:

instagram | twitter | soundcloud | youtube | spotify

Notorious (w/ Bankroll Got It): http://music.empi.re/notorious

“Can’t Trust It”: https://www.youtube.com/watch?v=9bdy03KeYHY

“Flashlight” ft. Saviii 3rd (prod. by Bankroll Got It): https://www.youtube.com/watch?v=Oy9wmwaepDQ / https://music.empi.re/flashlight

“Lamb Chops” (prod. by Bankroll Got It): https://www.youtube.com/watch?v=DKtY2o9Td_o / https://music.empi.re/lambchops

“Tell Your Friends” ft. Kalan.FrFr: https://www.youtube.com/watch?v=Z1miuHapJ6Q

El Perro 2: https://music.empi.re/elperro2

END

https://internetmoney.lnk.to/flossin

“His & Hers” ft. Don Toliver, Gunna & Lil Uzi Vert:
https://internetmoney.lnk.to/hisandhers / https://youtu.be/bth7ViGGpeY

“JETSKI” ft. LIl Mosey & Lil Tecca: https://internetmoney.lnk.to/JETSKI

“Blast Off” ft. Juice WRLD & Trippie Redd: https://www.youtube.com/watch?v=omGrk9CdjfQ

“Lemonade” (Remix) w/ Anuel AA: https://internetmoney.lnk.to/Lemonade-Remix

“Lemonade” (Remix) w/ Roddy Ricch: https://internetmoney.lnk.to/lemonaderemix

B4 The Storm: https://internetmoney.lnk.to/b4thestorm

“Thrusting” ft. Swae Lee & Future: https://internetmoney.lnk.to/Thrusting

“Lemonade” ft. Don Toliver, NAV & Gunna: https://internetmoney.lnk.to/lemonade

“Somebody” ft. Lil Tecca & A Boogie Wit Da Hoodie: https://internetmoney.lnk.to/somebody

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03.28.2023
Internet Money, Roddy Ricch & Kodak Black Share New “I Remember” Single

Press Release

Internet Money, Roddy Ricch & Kodak Black Share New “I Remember” Single

Go to Post

3.24.2023

Single: Internet Money – “I Remember” ft. Roddy Ricch & Kodak Black

The Artist-Producer Collective, Founded by Taz Taylor, Returns With Their Star-Studded First Single of the Year

Critical Praise:

“[Internet Money] grew into a music industry powerhouse that helped break stars like Juice WRLD and Lil Tecca, racking up dozens of Billboard hits and platinum plaques in the process.” – Complex

“The group of beatmakers is dominating music-streaming services” – Billboard

“It seems only inevitable that these guys are just going to continue to take the world by storm, one hit at a time.” – MTV

“Even if you aren’t familiar with L.A. production collective Internet Money, you’ve heard their beats. The group’s sounds have powered some of hip-hop’s biggest records in the past couple years, from Rich the Kid’s “Plug Walk” and Juice WRLD’s “Lucid Dreams” to Drake’s “Blue Tint.” The group is helmed by Taz Taylor, a Florida native who — true to his collective’s name — has accumulated a fortune primarily through the internet.” – The FADER

The Song:

The premier force in hip-hop production over the past decade, Internet Money and Taz Taylor have defined the sound of the digital age. Recruiting two A-Listers to reminisce about times good and bad, the plaque-stacking artist-producer collective shares “I Remember,” their first new single of the year. The new song features the vocal talents of Roddy Ricch and Kodak Black, the former providing a soaring hook about hard lessons learned in the trenches. Produced by Dyryk, DJ Showtime, Nick Mira, Nash, Cxdy, E-Trou, and Taz Taylor, “I Remember” glistens with the high fidelity for which Internet Money is known, layering rippling piano with atmospheric electric keys and trunk-rattling 808s. Together, the army of IM producers provide Kodak and Roddy with a downtempo, radio-ready anthem equally fit for a mosh pit or smoke sesh.

“I Remember” is Internet Money’s first song of 2023 as a lead artist–the opening salvo in what’s shaping up to be another banner year. Last year, Internet Money shined a spotlight on some of the underground’s most exciting artists on the We All We Got EP. The tape featured star turns from the likes of Yeat, Lucki, Ken Carson, and Destroy Lonely, alongside songs with frequent Internet Money collaborators Lil Tecca and Lil Yachty. Internet Money charted on the Billboard Hot 100 with “Flossin,” their luxurious collaboration with YoungBoy Never Broke Again. Since the EP’s August release, Internet Money has remained in the charts, with credits on certified records like Lil Uzi Vert’s top ten Billboard smash “Just Wanna Rock,” Drake & 21 Savage’s “BackOutsideBoyz,” Destroy Lonely’s “NOSTYLIST” and “NEVEREVER,” Ken Carson & SoFaygo’s “HELL YEA,” and many more.

Since its formation in 2015, Internet Money has been an elite tastemaking and hitmaking faction with tremendous influence in the rap game. The collective scored one of the biggest rap hits of the decade so far with “Lemonade” ft. Gunna, Don Toliver & NAV, recently certified 4x Platinum by the RIAA and still racking up millions of streams per week, and followed it up with the GOLD certified “His & Hers,” a sparkling collab with Don Toliver, Gunna, and Lil Uzi Vert. Taz Taylor earned a reputation as one of the industry’s elite developers of talent, discovering and nurturing chart-breaking talents like Juice WRLD, Lil Tecca, iann dior, and many others. Taylor is the CEO of Internet Money Records, a joint venture with 10K Projects, which is developing the next generation of rap superstars. The Internet Money Records roster includes promising youngsters like the melodic master Dro Kenji, rising Georgia trap star Rot Ken, and the newest signee, Rich Amiri, whose recent single “Poppin” ft. Lil Tecca has over 1 million streams in just three weeks.

With much more music on the way, Internet Money looks to expand their empire even further in 2023. Stay tuned for many more announcements.

Stream “I Remember” ft. Roddy Ricch & Kodak Black: https://internetmoney.lnk.to/iRemember

For more info, please contact:
Audible Treats: Michelle, Kerry or Kevin
10K Projects: Nick

The Background:

Internet Money Background:

Starting as a type-beat factory and growing into a global powerhouse, Taz Taylor and Internet Money have earned 3 Grammy nominations, 58 platinum plaques, 33 gold, and 14 Billboard #1 hits since 2018. The collective is behind some of the biggest rap and R&B hits of the past few years, including Juice WRLD’s “Lucid Dreams” (1.3 billion Spotify streams), Trevor Daniel’s “Falling” (#1 Billboard Mainstream Pop, 37 weeks on the Billboard Hot 100 with #17 peak), Lil Tecca’s “Ransom” (700 million Spotify streams, #4 Hot 100), and XXXTentacion’s “Fuck Love” ft. Trippie Redd (the most-played song in SoundCloud history). With 2020’s B4 The Storm album, and its double-platinum single “Lemonade” ft. Gunna, Don Toliver & NAV, Taz Taylor and Internet Money confirmed their status as the music industry’s most powerful hitmaking collective.

Internet Money was born out of necessity, a hybrid company that has filled in the gaps between the rap industry, the producer community, and the online marketplace. Disillusioned with the industry, and the way he saw rap producers being taken advantage of, Taz Taylor formed the collective in 2016 as a way to share the knowledge he’d gained from years spent selling his “type beats” online and navigating the internet’s ever-growing impact on the production landscape.

Four years in, Internet Money has expanded as a collective, including Grammy-nominated producers like Nick Mira and JR Hitmaker, and produced for Drake, Trippie Redd, Juice WRLD, and many more. “When you’re in Internet Money, you get the same opportunities that I do, you’re gonna be working with the same artists that I’m working with, and getting credits with them,” Taylor says. “Instead of working with a bunch of people we don’t know, we just have our own network that’s one big family.” Following their success breaking major artists like Trevor Daniel, and co-producing his multi-platinum hit “Falling,” Taylor and Internet Money partnered with Elliot Grange’s 10K Projects in 2019 to launch their own label.

Taz Taylor Background:

Taz Taylor has never cared about fame or clout. To hear the multi-platinum producer and Internet Money founder tell it, everything he’s done — from turning his online production hustle selling “type beats” into a $500,000 per year business to forming his own label — has been born out of necessity and guided by intuition. “I’ve been so tunnel vision during the last five years to make sure I got to this point,” he says. “It was just like, Let’s keep building.”

Though Taylor has only been in the industry for a few years, his accomplishments in that time have come at a staggering pace, notching, by his estimation, over 500 placements and around 200 gold and platinum plaques between himself and the other producers on his Internet Money team. As their leader, Taylor has quickly become a new sort of rap mogul, one who’s built his steadily growing empire from a deep knowledge of the ways music moves online, and he’s done it all from the humblest of beginnings.

Links:

“I Remember” ft. Roddy Ricch & Kodak Black: https://internetmoney.lnk.to/iRemember

We All We Got EP: https://internetmoney.lnk.to/weallwegot

“2k In Tha Soda” ft. Lucki: https://internetmoney.lnk.to/2kinthasoda

“She Want Some More” ft. Ken Carson & Lil Tecca: https://internetmoney.lnk.to/shewantsomemore

“No Handoutz” ft. Yeat: https://internetmoney.lnk.to/nohandoutz

“Options” ft. 24kGoldn: https://internetmoney.lnk.to/options

“Flossin'” ft. YoungBoy Never Broke Again: https://internetmoney.lnk.to/flossin

“His & Hers” ft. Don Toliver, Gunna & Lil Uzi Vert:
https://internetmoney.lnk.to/hisandhers / https://youtu.be/bth7ViGGpeY

“JETSKI” ft. LIl Mosey & Lil Tecca: https://internetmoney.lnk.to/JETSKI

“Blast Off” ft. Juice WRLD & Trippie Redd: https://www.youtube.com/watch?v=omGrk9CdjfQ

“Lemonade” (Remix) w/ Anuel AA: https://internetmoney.lnk.to/Lemonade-Remix

“Lemonade” (Remix) w/ Roddy Ricch: https://internetmoney.lnk.to/lemonaderemix

B4 The Storm: https://internetmoney.lnk.to/b4thestorm

“Thrusting” ft. Swae Lee & Future: https://internetmoney.lnk.to/Thrusting

“Lemonade” ft. Don Toliver, NAV & Gunna: https://internetmoney.lnk.to/lemonade

“Somebody” ft. Lil Tecca & A Boogie Wit Da Hoodie: https://internetmoney.lnk.to/somebody

END

Nuthin But A G’Thang,” is having a major moment on TikTok. With over 111k video creations to date, the ultimate West Coast anthem delivers the perfect vibe whether creators are exploring the ocean looking for microscopic life, cooking mouth-watering queso tacos , spending 24 action-packed hours in Los Angeles, or getting ready for a Snoop Dogg concert. Meanwhile, Snoop Dogg has remained active on TikTok, showing off his makeshift sports bar setup and celebrating the re-release of the Death Row catalog to streaming services.
The TikTok community loves a good glow up trend and Kali Uchis’ new psychedelic R&B bop “Moonlight” is the perfect song to soundtrack the newest one. While some of the 49.7K creations under the sound find creators revealing their new taste in glamor since they started listening to Kali’s music, others find creators humorously manifesting a Kali-inspired makeover for themselves or showing off their artsy lava lamp aquarium nails. On her own account, Kali began teasing the song at the end of 2022 and, now, she uses the sound to banter with her fans about promoting her music.

TikTok continues to be a platform for international artists to connect with fans around the world through fun trends. K-Pop girl group TWICE has the TikTok community in the mood for advanced choreography and fancams with their single, “Set Me Free.” Earning over 50.5K creations in less than a month of its release, “Set Me Free” soundtracks creators’ fancams of their favorite TWICE members and reviews of the members’ outfits from previous performances. Doing their part to keep the sound trending on the platform with the #SetMeFree challenge (442.9M+ views), each member of TWICE shared individual videos of themselves doing choreography from the official music video, along with the assistance of a fellow K-Pop star from Monsta X. Creators also try their hand at the challenge, with some using the dance to announce their pregnancy. Backed by the support of TikTok’s K-Pop community, “Set Me Free” boasts over 11 million Spotify streams and 46 million views on its music video.
New Orleans rap duo Fresh X Reckless has creators showing off their skills with their upbeat banger, “Blicky.” Boasting 477.2K+ creations, the auto-tuned bop finds creators repurposing choreography by creator @amour.jordynn with a twist – instead of doing the full dance routine, creators stop abruptly and do their best impressions of Fresh X Reckless’ signature pose. Creators show off their moves in the classroom, at the arcade, and at home with the assistance of their siblings. Best known for their playful performances, Fresh X Reckless also kept the trend going on their TikTok, sharing behind-the-scenes footage of the official music video, linking up with Fivio Foreign to jam out to “Blicky,” and reacting to creators’ videos using the duet feature. Thanks to a boost from the TikTok community, “Blicky” earned a top ten spot on Spotify’s USA Viral 50 chart.
A bonafide pop hitmaker and TikTok favorite, Meghan Trainor is back again to let her fans know her real name: “Mother.” With over 120.8K creations, the sound is bringing all the moms out and inspiring a dance trend choreographed by @brookieandjessie. The bubbly song soundtracks creations from moms who attempt the dance trend as their little one records or want their baby to be born on the perfect numerical date in March. Meghan is having a blast with the sound, as she gushes about having Kris Jenner in the music video, jokes about her unborn baby kicking her at night, and even thanks the dance trend creators for flying out to Australia to teach her the viral dance.

Taylor Swift recently embarked upon her “Eras Tour,” a nationwide tour that presents an eye-catching presentation of songs that span her career. As the home of #SwiftTok (18.3 billion views) and a place where Taylor’s biggest fans love to talk about their fave, TikTok has worked with Taylor to establish the “Eras Tour” Hub. When fans on TikTok search for topics the “Eras Tour,” they are presented with a special landing page that collects videos from the concerts, allows fans to share their own experiences with the tour, and redirects to Taylor’s official “Eras Tour” merch store through a special banner. Following similar hubs for Super Bowl LVI, the 95th Annual Academy Awards, and the release of Taylor’s Midnights, the “Eras Tour Hub” provides a communal space to celebrate one of the year’s biggest cultural moments.

Visit TikTok’s Newsroom for more noteworthy stories: newsroom.tiktok.com

For more info, please contact:
Michelle McDevitt, Annjie Houston, Destiny Riley, T’Keyah Hayes, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Links:

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:
Madonna, Brent Faiyaz, Destroy Lonely & More from Music on TikTok
On TikTok: De La, Bieber, Tank & The Bangas, and More
On TikTok: The “Buddy Holly” Lick, Dogg Transformations, and More
RiRi Returns, Superstar Pride Shines, and TikTok Trends That Prove
On TikTok: Skrillex & Fred Again.., Philly Club, and New Trends From Rising Artists
Grammy Winners, Mariah’s “Wrap,” “Mrs. Right,” and more
Celine Brings It All Back, Tech N9ne Celebrates the Chiefs, Plus More TikTok Music Stories
Pink Floyd’s New Great Gig, PARTYNEXTDOOR’s Sped Up Makeover, & More on TikTok
Miley and Shakira Get Petty, Miguel’s “Sure Thing” Revival, and More TikTok Music Stories
TikTok Welcomes 2023 with Timbaland Jams, K-Pop Bangers, and Multilingual Raps
Music on TikTok: 21 Savage, Mark Ronson & Amy Winehouse, and Ice Spice Headline a Star-Studded Week of Trends
SZA’s ‘SOS’ Signal, Coi and Busta Mash Up, Plus More TikTok Trends to Close Out 2022
Metro & The Weeknd, Lady Gaga, Baile Funk and More TikTok Trends to Warm Up The Winter
2022 For You: TikTok’s Top Songs, Artists, and Music Stories of 2022
Blink 182, Lil Yachty, Cardi & GloRilla, and More from Music On TikTok
Taylor Track Reveals, Sam Smith + Kim Petras, and More From Music on TikTok
BLACKPINK, Steve Lacy, and The Smashing Pumpkins Lead a Busy Week of Music on TikTok
On TikTok: ‘Yonce, Yeat, Lizzo, SZA and More
TikTok’s 2021 Music Report: Key Takeaways
TikTok Reveals Top Songs of 2021, Incl. Doja Cat, Coi Leray and More

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03.22.2023

TikTok Trends Assemble: Fresh x Reckless, Taylor Swift & Much More

03.22.2023

Foo Fighters, Lil Durk, Lana Del Rey & More to Headline Festival D’été Quebec 2023

Press Release

Foo Fighters, Lil Durk, Lana Del Rey & More to Headline Festival D’été Quebec 2023

Go to Post

3.22.2023

Festival D’été de Québec Announces 2023 Lineup, With Headliners Including Foo Fighters, Green Day, Lana Del Rey, Lil Durk, Weezer, and More

Continuing a 55-Year Tradition, the Massive Festival Returns to Quebec City from July 6-16, 2023

With Over 200 Acts Performing On Five Stages During the Fest’s 11 Days, FEQ Brings an Unbeatable Community Atmosphere and A-List Talent From Multiple Genres

Other Notable Performers Include Zach Bryan, Pitbull, Illennium, Imagine Dragons, Cypress Hill, The Smile, and Many Others

Critical Praise:

“Held annually in the provincial capital of la belle province since 1968, Festival d’été de Québec (FEQ) is one of Canada’s largest live music events: a world class experience that plays host to a genre-diverse collection of emerging artists and international stars alike.” – Exclaim!

“The result was a festival that remained impressive—in terms of both the fashion and the music—for the entire duration of its 12-day run. We can’t wait to see who graces the stage, and the audience, next year.” – Forbes

“Nested in the pure and bliss city of Quebec, the famed Festival d’été de Québec, stands as the apex of Canadian festival culture, dominating its industry since its beginning in 1968.” – Clash Magazine

“Quebec City’s Festival d’Ete was back in a big way in 2022, boasting as it always does an exciting lineup of artists from a broad spectrum of genres.” – ET Canada

The Announcement:

A multi-day celebration of music hosted in one of North America’s most beautiful cities, the Festival D’ete de Quebec (FEQ) is a festival unlike any other. Today, FEQ announces the star-studded lineup for FEQ 2023, featuring star performers and exciting rising acts from all over the world, plenty of incredibly talented Canadian artists.. With a dazzling group of headliners that includes Foo Fighters, Lana Del Rey, Lil Durk, Green Day, Weezer, and many others, FEQ returns for its 55th anniversary from July 6-16th in Quebec City, QC, Canada.

Passes for FEQ are available now HERE. FEQ passes are fully transferable–fans can share with friends and family if unable to attend one of the 11 days–and are available for $140 CAD (or about $12.72 CAD per day!).

With over 200 artists performing on five stages over the course of eleven days, FEQ offers a smorgasbord that can entice any kind of music lover. Fans of stadium-sized rock music can enjoy stalwarts like Foo Fighters, recently inducted into the Rock & Roll Hall of Fame, Green Day, Imagine Dragons, and Quebecois icons Les Cowboys Fringants and Les Trois Accords, while Lamb of God and Bad Religion offer a harder alternative. Lana Del Rey, The Smile, and Feist appeal to the Indie crowd, along with acts like The War On Drugs, Alvvays, and Sasketchewan singer-songwriter Andy Shauf. Hip-Hop heads can turn up to the likes of Lil Durk, GloRilla, and Cypress Hill, or Canadian emcees bbno$ and Killy. Ascendant superstar Zach Bryan leads the country contingent, which also features Megan Moroney and the province’s own Quebec Redneck Bluegrass Project. Pitbull and Illennium promise high-energy tunes for dancing, and Christine & The Queens offer some refined pop music for the French-speaking audience. Other notable names include Ann Wilson (formerly of Heart), Quebec’s Robert Charlebois, and exciting up-and-comers like Sudan Archives and Meet Me At The Altar.

The summer festival makes use of The Plains of Abraham, one of the most notable historical sites in Canada, where, in 1759, the British and French fought a decisive battle in the Seven Years’ War. Now, hundreds of years later with Canada’s fate in its own hands, the Plains of Abraham is the location of the FEQ’s main stage, with a capacity of over 80,000. With its multi-day, multi-venue structure and the full-fledged involvement of the surrounding city, FEQ is the closest North American analog to European city festivals like the UK’s Wireless Festival, Spain’s Primavera Sound, or Denmark’s Roskilde. Located on the banks of the St. Lawrence River, Quebec City is the closest thing to a European city within driving distance, and fans who don’t feel like road tripping can take one of 21 direct flights to the YQB airport.

Stay tuned for much more information about the Northeast’s biggest and most unique music festival, and stay tuned for a press application to come soon.

Check out the full festival press release with even more information HERE

Visit the FEQ official site: https://www.feq.ca/

Follow FEQ on Socials: official site | tiktok | facebook | youtube | instagram

Watch the FEQ 2022 recap HERE

View photos from past festivals HERE

(Credit: FEQ/Francis Gagnon)

Photo Credit: FEQ/Renaud Philippe

Photo Credit: FEQ/ Andre-Olivier Lyra

Please contact Michelle or Kerry for more info.

The Background:

About FEQ
In the heart of Quebec City, the Festival d’été de Québec welcomes international icons, rising stars and emerging artists of all musical genres.

Festival d’été de Québec (FEQ) is a music festival managed by a non-for-profit organization, right in the heart of Québec City. With five stages located in the historic part of Quebec City, the most imposing of which is on the Plains of Abraham, the event takes place in a unique setting. The FEQ offers more than 150 shows of all genres, from the biggest headliners in the world to the emerging scene, and has been getting hundreds of thousands of festival-goers dancing and singing since 1968. For 11 consecutive evenings, the city center resembles a real urban and open-air celebration. The FEQ is an accessible and safe gathering, a truly immersive experience in Quebec music and culture.

Next edition, July 6-16, 2023.

About BLEUFEU
BLEUFEU is an event organizer and show promoter that presents festive and inspiring experiences, including the Festival d’été de Québec (FEQ), Toboggan – New Year’s Evenings and St-Roch XP, in addition to presenting hundreds of shows throughout the year at the Imperial Bell and a new showroom opening soon. The new umbrella brand will oversee the various existing NPOs, which already have a reputation in the industry for the quality of its productions. BLEUFEU has more than sixty permanent employees and recruits over 500 contract workers each year, in addition to hundreds of volunteers. Visit BLEUFEU.com for more information.

Links:

official site | tiktok | facebook | youtube | instagram

Visit the FEQ website for FAQs and tickets: https://www.feq.ca/en

END

03.21.2023

Watch Young Dolph’s Video for “Love For The Streets” From ‘Paper Route Frank’

Press Release

Watch Young Dolph’s Video for “Love For The Streets” From ‘Paper Route Frank’

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3.20.2023

Video: Young Dolph – “Love For The Streets”

The Video for the Opening Track from Paper Route Frank Highlights the Inimitable Impact and Lasting Legacy Forged by Young Dolph’s Deep Connection to his City

The Video:

Young Dolph built his empire from the ground up, in the streets of Memphis that he called home. Today, the label he built, Paper Route Empire, shares the new video for “Love For The Streets,” the opening song from his posthumous album Paper Route Frank.

The video for “Love For The Streets” opens with an audio clip of Dolph explaining that he wrapped his fleet of luxury cars in the same, signature camouflage wrap, not for the love of the cars themselves, but to be different: “I’m doing stuff that can’t nobody do, and that’s the hardest thing to do, is stand out.” As the clip fades into the track’s introduction, the camouflaged convoy takes to the streets of Memphis, passing local landmarks like the memorialized Adolph “Young Dolph” Thornton, Jr. Avenue and the Dolph Land memorial mural in Castalia, with old footage of Dolph interspersed as though he never left. At the video’s closing, Dolph is seen toasting his Paper Route Empire family as he lays out his plans to keep the empire growing, saying, “I love all y’all. This sh*t living forever.”

The video for “Love For The Streets” arrives as Paper Route Empire continues to work harder than ever to honor Dolph’s legacy and continue to fulfill his vision. Last month, Key Glock shared his new album Glockoma 2, before embarking on SiriusXM’s Hip-Hop Nation Presents: Key Glock – Glockoma Tour, where he honors his mentor every night with a performance of “100 Shots.” Tickets for SiriusXM’s Hip-Hop Nation Presents: Key Glock – Glockoma Tour are available now at keyglock.com. Fans of Dolph and Glock can pay tribute to Dolph at the traveling Dolphland museum, which has made stops in New York, Dallas, Los Angeles, Denver, San Antonio, Chicago, and Washington, DC, with upcoming dates in Atlanta and Memphis to be announced soon.

Released in December, Paper Route Frank drips with the same commanding charisma and booming Tennessee bass that defines Dolph’s impeccable catalog. Featuring appearances by Gucci Mane, 2 Chainz, PRE’s own Key Glock, Big Moochie Grape, and SNUPE BANDZ, Paper Route Frank is available everywhere via Paper Route Empire.

Stay tuned for much more from Young Dolph’s Paper Route Empire in the near future!

Watch “Love For The Streets”: https://youtu.be/uG7LPw0f0TQ

Stream Paper Route Frank: https://music.empi.re/paperroutefrank

Donate to the IdaMae Family Foundation: https://www.idamae.org/

Paper Route Frank tracklist:

Love For The Streets (Prod. by Dun Deal)
Blind Fold (Prod. by BandPlay)
Woah (Prod. by Sosa 808)
Uh Uh (Prod. by BandPlay)
That’s How ft. Key Glock (Prod. by BandPlay)
Old Ways (Prod. by BandPlay)
Roster ft. Gucci Mane (Prod. by BandPlay)
Smoke My Weed (Prod. by Drumma Boy)
Always (Prod. by CEOO)
Beep Beep ft. 2 Chainz (Prod. by DJ Squeeky)
Hall Of Fame (Prod. by BandPlay)
Infatuated With Drugs ft. Big Moochie Grape & SNUPE BANDZ (Prod. by BandPlay)
Get Away (Prod. by Sosa 808)

#LLD #PRE5L

Please contact Michelle or Kerry for more info.

Links:

instagram | youtube | spotify

“Love For The Streets”: https://youtu.be/uG7LPw0f0TQ

Paper Route Frank: https://music.empi.re/paperroutefrank

Donate to the IdaMae Family Foundation: https://www.idamae.org/

“Get Away”: https://music.empi.re/getaway

“Hall of Fame”: https://music.empi.re/halloffamedolph / https://youtu.be/BtWtogJQbwA

Paper Route Empire Presents: Long Live Dolph: https://music.empi.re/longliveyoungdolph

Key Glock – “Proud”: https://www.youtube.com/watch?v=8NeFPEAu9CA

Jay Fizzle – “Long Live Dolph”: https://music.empi.re/longliveyoungdolph

PAPER ROUTE iLLUMINATi: https://music.empi.re/preilluminati

END

03.20.2023

03 Greedo Announces 3/24 ‘Halfway There’ Mixtape , Watch “Bacc Like I Never Left” Video

Press Release

03 Greedo Announces 3/24 ‘Halfway There’ Mixtape , Watch “Bacc Like I Never Left” Video

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3.20.2023

03 Greedo Announces Halfway There Mixtape, His First Newly-Recorded Project Since His Release from Prison

Halfway There Arrives March 24th via Alamo Records

The Watts, CA Native Shares the Video For “Bacc Like I Never Left,” the Tape’s Lead Single

Recorded in the Months Since Greedo’s Release, the Upcoming Halfway There Mixtape Spans More Than 30 Tracks and Proves That the West Coast Legend Hasn’t Lost a Step

Critical Praise:

“The latest hope of Los Angeles hip-hop” – Rolling Stone

“The Watts rapper is an essential piece of West Coast rap” – Pitchfork

“Los Angeles street-rap weirdo 03 Greedo is one of the most exciting and inventive voices around right now, and he already released one of the best rap albums of the year” – Stereogum

“Literally no one else on Leonardo DiCaprio’s green Earth talks flavorful cash sh*t as wonderfully as 03 Greedo.” – Complex

The Announcement:

Endlessly prolific with an unparalleled work ethic, 03 Greedo spent the weeks following his release on a creative tear. Ready to share the first batch of recordings from his recent binge, 03 Greedo announces Halfway There, his next mixtape. Like many of the projects from his legendary 2010s run, Halfway There benefits from Greedy’s endless font of melodies and peerless ability to write fully-realized songs in a matter of minutes. The new mixtape spans over 30 tracks, featuring contributions from a laundry list of notable names eager to welcome 03 Greedo back to the game. Featuring appearances from Babyface Ray, Maxo Kream, Rich The Kid, and many, many more to be announced, Halfway There arrives on March 24th via Alamo Records.

Last week, the Watts, CA native shared his first single from the tape, “Bacc Like I Never Left,” starting a new chapter in his career. Today, the rapper shares the video for “Bacc Like I Never Left,” its first single. Shot at the legendary Sugar Hill recording studio in Texas, the video finds Greedo enjoying his freedom, with ice on his wrist and neck. Directed by Wyatt Winfrey, the lo-fi video is a perfect complement for the melodic song, which 03 debuted at Billboard’s The Stage @ SXSW.

The release of “Bacc Like I Never Left,” the SXSW performance, and the upcoming Halfway There continue an incredible year for the West Coast icon. Earlier this year, just before his release from jail, Greedo shared Free 03, an acclaimed mixtape. Created in collaboration with renowned L.A. producer Mike Free, the tape features a combination of vault tracks and songs with vocals recorded over the prison phone. Home to 2022 singles “Drop Down” ft. KenTheMan and “Pourin” ft. BlueBucksClan, named one of the Best Rap Songs of 2022 by Passion of the Weiss, Free 03 is a potent refinement of Greedo’s inimitable sound. The tape earned praise from Pitchfork, who wrote “Free 03 blends this celebratory post-prison rush with the emotional fallout from his sentence: a collection of songs that grooves and seethes, always remaining focused on greener pastures,” and earned positive mentions in Billboard, Vulture, HipHopDX, UPROXX, and more.

With Halfway There on the way, 03 Greedo is making up for lost time. Forget a Purple Summer…it’s gonna be Purple all year long.

Stream “Bacc Like I Never Left”: https://03greedo.lnk.to/blinl

Watch “Bacc Like I Never Left”: https://www.youtube.com/watch?v=2AIG2RdhV1M

Check out Greedo’s announcement on Instagram

03 Greedo performs at Billboard’s The Stage @ SXSW
(Credit: Christopher Polk for Billboard)
Download more photos HERE

Please contact Michelle or Kevin for more info.

The Background:

Links:

twitter | facebook | soundcloud | youtube | instagram

“Bacc Like I Never Left”: https://03greedo.lnk.to/blinl / https://www.youtube.com/watch?v=2AIG2RdhV1M

Free 03: https://03Greedo.lnk.to/Free03

“Drop Down” ft. KenTheMan: https://03Greedo.lnk.to/DropDown

“Pourin” ft. BlueBucksClan: http://lnk.to/03greedo-pourin

03 Inna Key EP: http://smarturl.it/03InnaKey

“Substance (We Woke Up)” ft. Wiz Khalifa: http://smarturl.it/SubstanceRemix

“Bands In Da Basement” ft. Chief Keef: http://smarturl.it/BandsInDaBasement / https://youtu.be/y0cLzfv95oo

Load It Up Vol. 01 (w/ Ron-Rontheproducer): https://smarturl.it/LoadItUpVolume1

“Drip Keep Going” ft. Key Glock: https://smarturl.it/DripKeepGoing

“Baccstage” ft. Shordie Shordie & Wallie The Sensei: http://smarturl.it/Baccstage

“Home Vlone”: https://smarturl.it/HomeVLone

Netflix & Deal: https://smarturl.it/netflixanddeal

Still Summer In The Projects: http://smarturl.it/SSITP

Project Genius: The Story of 03 Greedo: https://youtu.be/rBRUXenAVKc?t=0

03 Greedo x Mustard – “Trap House” ft. Shoreline Mafia: https://youtu.be/JlE3BpBMIz4 // http://smarturl.it/TH03Greedo

END

03.20.2023

Rucci & Bankroll Got It Prepare for 3/24 ‘Notorious’ Album, Share “Can’t Trust It” Video

Press Release

Rucci & Bankroll Got It Prepare for 3/24 ‘Notorious’ Album, Share “Can’t Trust It” Video

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3.17.2023

Rucci & Bankroll Got It Officially Announce Notorious, Coming March 24th via Mackk&Co/EMPIRE

Featuring Appearances From O.T. Genasis, Baby Stone Gorillas, Kalan.FrFr, Wallie The Sensei & Saviii 3rd, the Upcoming Notorious is the First Full-Length Collaboration Between Platinum-Selling Production Team Bankroll Got It and a Single Artist

Critical Praise:

“He’s become equally adept at writing fun party slappers and ferocious pain rap dirges, gangsta rap indebted to history but hounded by the demons of the present.” – The LAnd

The Announcement:

Rucci‘s neck-snapping flows and raw storytelling ability helped him become one of the most promising rappers on the West Coast–and prominent hip-hop figures are taking notice. Today, Rucci officially announces his next project, Notorious, a full-length collaboration with hitmaking production duo Bankroll Got It.

“The first studio session we ever did with Rucci we made 5 fire records in one night,” say Bankroll Got It. “The chemistry was immediate so we knew we had to do a full project together.”

Known for their collaborations with Latto, Lil Baby, Coi Leray, and more, Bankroll Got It specialize in crafting singular soundscapes that mix inventive topline melodies with a radio-friendly sheen. With his raw Inglewood style and deep West Coast connections, Rucci is the perfect partner for the hitmaking duo, who grant Rucci’s street stories and furious flexes a sense of ominous grandeur. The Inglewood native operates with an unshakeable confidence, elevating his pen game to create 12 new slappers that stand with anything in his vast catalog of L.A. hits. Featuring appearances from a murderer’s row of West Coast figures, including O.T. Genasis, Kalan.FrFr, Baby Stone Gorillas, Wallie The Sensei, and Saviii 3rd, Notorious arrives on March 24th via Mackk & Co./EMPIRE and is currently available for pre-order.

“Being from The Bay and growing up listening to West Coast legends like Dr Dre, we always wanted to make a classic West Coast album,” say Bankroll Got It. “Rucci has so much depth and detail in his lyrics that we wanted to create a storyline throughout the album. Like many of our favorite West Coast albums, we added skits and sequenced the records so the entire album blends front to back, to describe Rucci’s lifestyle and what it was like growing up in Inglewood.”

Along with the official album announcement, Rucci shares the new video for “Can’t Trust It,” a Notorious highlight, following recent videos for “Lamb Chops” and “Flashlight” ft. Saviii 3rd. Backed by a slinky Bankroll Got It instrumental, Rucci slows things down, rocking a methodical triplet flow that shines a spotlight on his detailed and paranoid lyrics. Snaking between Bankroll’s sinuous guitar line and sliding bass, Rucci finds refuge at the bottom of his bong, dwelling on the positive and negative thoughts that spring from a long and reflective smoke session: “Take care of everybody make sure everybody know that/I’m him not Jim I’m the motherf*cking GOAT GOAT GOAT,” croaks Rucci on the song’s second verse. In the video, Rucci sits with his thoughts, with his boys, his bong, and a beautiful woman for company.

Since emerging in 2018 with his breakout mixtape El Perro and staking his claim as one of his region’s most vital artists with 2019’s Tako Son, Rucci has gracefully grown into his status as one of the West Coast’s top dawgs. Notorious is the proper follow up to 2022’s El Perro 2, which featured guest spots from G Perico, 1TakeJay, and Wallie The Sensei. Hits from Rucci’s deep catalog (150 million career streams to date) continue to percolate in the West Coast, including the G Perico collab “Keep Killin” (nearly 10 million total streams), the Blxst-assisted ballad “Understand“ (4.9 million Spotify streams), and “Hoodrat,” a Boosie Badazz-featuring banger from Kourtesy Of Us, Rucci’s collaborative project with frequent rap partner AzChike. Most recently, Rucci rocked the stage at Rolling Loud California, held in his hometown of Inglewood.

With Notorious on the way and Inglewood on his back, Rucci is determined to make 2023 the Year of the Dawg. Sit back and watch his rise.

Pre-order Notorious: http://music.empi.re/notorious

Watch “Can’t Trust It”: https://www.youtube.com/watch?v=9bdy03KeYHY

Notorious tracklist (all tracks produced by Bankroll Got It):

Notorious (Intro)
On A Mission
Lamb Chops
Flashlight ft. Saviii 3rd
Rucc Dawg Gotti
We Like P**** ft. O.T. Genasis
Can’t Trust It
Shoulder Lock
BBL
Up 2 U ft. Kalan.FrFr
So What ft. Baby Stone Gorillas
Ryder fr. Wallie The Sensei
Gotta BelieveRucci performs at Rolling Loud California 2023 (Photo Credit: Rolling Loud/@kadeeeem)

Please contact Michelle or Chris for more info.

The Background:

Bankroll Got It Background:
Bankroll Got It is a platinum production duo, comprised of brothers from the Bay Area. Growing up, they were inspired by Dr. Dre to become heavy-hitting producers in their own right. They have produced songs for superstar artists such as Megan Thee Stallion, Latto, YG,, Coi Leray, Polo G, and Lil Baby. In 2023, they’re returning to their West Coast roots, teaming up with Inglewood’s Rucci for their first-ever full-length collaborative project with an artist.

Links:

instagram | twitter | soundcloud | youtube | spotify

“Can’t Trust It”: https://www.youtube.com/watch?v=9bdy03KeYHY

Pre-order Notorious (w/ Bankroll Got It): http://music.empi.re/notorious

“Flashlight” ft. Saviii 3rd (prod. by Bankroll Got It): https://www.youtube.com/watch?v=Oy9wmwaepDQ / https://music.empi.re/flashlight

“Lamb Chops” (prod. by Bankroll Got It): https://www.youtube.com/watch?v=DKtY2o9Td_o / https://music.empi.re/lambchops

“Tell Your Friends” ft. Kalan.FrFr: https://www.youtube.com/watch?v=Z1miuHapJ6Q

El Perro 2: https://music.empi.re/elperro2

END

03.20.2023

Pi’erre Bourne Shares Anticipated Anti-Love Anthem “Honeyberry 2”

Press Release

Pi’erre Bourne Shares Anticipated Anti-Love Anthem “Honeyberry 2”

Go to Post

3.17.2023

PI’ERRE BOURNE SHARES NEW SINGLE

“HONEYBERRY 2”

LISTEN HERE

THE GRAMMY-WINNING ARTIST & PRODUCER SHARES THE LONG-AWAITED SEQUEL TO A FAN FAVORITE 2017 SINGLE

Critical Praise:

“Bourne’s raps are wordplay-heavy, funneling boasts about money and fashion, flirtations with lovers, and the occasional autobiographical gem through the tried-and-true art of the metaphor.” – Pitchfork

“Pi’erre Bourne just might be on his way to a Kanye-esque crossover.” – Rolling Stone

“The Life of Pi’erre 5 reflects the lyrical and emotional growth Pi’erre has gained since dropping the last entry in 2019, while maintaining his usual high-level production.” – Billboard

The Song:

March 17, 2023 – GRAMMY® Award Winning Producer / Rapper, and SossHouse CEO, Pi’erre Bourne returns with “Honeyberry 2,” the long-awaited sequel to his 2017 fan-favorite hit “Honeyberry.” Like the original–an early document of Pi’erre’s melodic mastery behind the mic and boards–”Honeyberry 2″ is an impassioned case against catching feelings, complete with carnivalesque synths and candy-coated counter melodies. Detailing his feelings about a complicated relationship, Pi’erre uses languid melody and hypnotic repetition to drop some memorable quotes: “Say she in love but I know she lyin’/Say she want love but she’ll end up cryin’.”

Listen to the long-awaited release HERE

“Honeyberry 2” is the latest fan-favorite Pi’erre Bourne snippet to see release in recent weeks, following the February release of “IG.” “Honeyberry 2” and “IG” are the latest salvos in what’s shaping up to be a busy year for the SossHouse Founder and CEO. In April, Pi’erre Bourne prepares to make his desert debut at Coachella 2023. Last month, Pi’erre shared the new video for “DJ In The Car,” danceable highlight from his 2022 album Good Movie, available now HERE. The South Carolina-born artist is hard at work on the follow-up to Good Movie, dropping later this year. Most recently, Pi’erre connected with his SossHouse signees Sharc and Frazier Trill to release an unofficial remix of Lil Yachty’s “Poland,” with a video filmed in the titular country.

The prolific Pi’erre Bourne had a busy 2022, highlighted by two full-length projects: Good Movie and Space Age Pimpin. A versatile effort released in the late summer, Good Movie demonstrates Pi’erre’s evolution as a producer and songwriter, home to highlights like “Moving Too Fast” ft. Young Nudy, the mutating situationship anthem “Love Drill,” and the percolating “Psane” ft. Don Toliver. Good Movie is available everywhere via SossHouse/Interscope Records. Released earlier in 2022, Space Age Pimpin is a collaborative project with legendary artist Juicy J. The project received critical acclaim from Pitchfork, The Fader, Stereogum, Complex, Hypebeast, UPROXX, Paste Magazine, and many more. Listen HERE.

Pi’erre Bourne has established himself as one of rap’s most inventive producers, and he flashed his behind-the-boards prowess in 2022 with his production on EA Monster, the critically acclaimed album by Young Nudy. As well as crafting beats for the likes of Playboi Carti, Lil Uzi Vert, and many others over hte years, he also dropped acclaimed solo projects The Life of Pi’erre 4 and The Life of Pi’erre 5, which was hailed as one of the “Best Albums of 2021” by NPR, Complex, Rolling Stone, and XXL. Pi’erre is the founder and CEO of his own SossHouse imprint – home to artists like Chavo and Sharc.

Stay tuned for much, much more from the superstar polymath as 2023 moves along.

Stream “Honeyberry 2”: http://pierrebourne.lnk.to/Honeyberry2

Buy Pi’erre Bourne concert tickets: https://www.yopierre.com/tour/

Buy Pi’erre Bourne merch: https://shop.yopierre.com/

Photo Credit: Chris “Ceez” Nunez Saunders

Please contact
Michelle McDevitt, Kerry Harrison, Audible Treats
Sasha Camacho, Interscope

Links:

“Honeyberry 2”: http://pierrebourne.lnk.to/Honeyberry2

“IG”: http://PierreBourne.lnk.to/PBIG

“DJ In The Car”: https://pierrebourne.lnk.to/DJIntheCarVideo

Good Movie: https://PierreBourne.lnk.to/GoodMovie

“Where You Going”: https://youtu.be/RM2XJEboBng

Buy Tickets for “GOOD MOVIE TOUR”: http://yopierre.com/tour

Buy SossHouse merch: sosshouse.com

END

03.20.2023

03 Greedo Shares “Bacc Like I Never Left,” His First Post-Prison Single

Press Release

03 Greedo Shares “Bacc Like I Never Left,” His First Post-Prison Single

Go to Post

3.17.2023

03 Greedo Shares “Bacc Like I Never Left,” His First New Single Since His Release From Prison

The Prolific L.A. Legend Debuted the Single at Billboard’s The Stage @ SXSW Last Night

The New Single Is a Triumphant Statement for the Rapper, and a Preview of Much More Brand New Music to Come

Critical Praise:

“The latest hope of Los Angeles hip-hop” – Rolling Stone

“The Watts rapper is an essential piece of West Coast rap” – Pitchfork

“Los Angeles street-rap weirdo 03 Greedo is one of the most exciting and inventive voices around right now, and he already released one of the best rap albums of the year” – Stereogum

“Literally no one else on Leonardo DiCaprio’s green Earth talks flavorful cash sh*t as wonderfully as 03 Greedo.” – Complex

The Announcement:

Finally free and able to flex his boundless creativity, 03 Greedo is ready to show the world he’s still one of the most talented artists in the game. Starting a new phase of his storied career, Greedy shares “Bacc Like I Never Left,” a new single and a resounding statement from the Watts, CA native. Recorded in Greedy’s halfway house in Texas, “Bacc Like I Never Left” finds the rapper twirling taffy-like melodies over room-enveloping production by Bighead. Switching flows as he creeps through the beat’s copious negative space, the L.A. legend makes clear that he’s been working hard behind the scenes: “Before I even got released I put some water on my neck,” he sings.

The Alamo Records signee debuted the new song during his performance at Billboard’s The Stage @ SXSW. His first full performance onstage since 2018, the 35 minute set was a cathartic and celebratory moment for Greedy, who performed hits from throughout his career, including his RIAA-certified hits “Substance” and “Trap House,” early highlights like “Sweet Lady,” and hard-hitting anthems like “Never Bend.” Appropriately, Greedy put a particular focus on his 2017 mixtape First Night Out, performing 4 songs from that tape including “Rude” and “Zoning.”

The release of “Bacc Like I Never Left” and the SXSW performance continue an incredible year for the West Coast icon. Earlier this year, just before his release from jail, Greedo shared Free 03, an acclaimed mixtape. Created in collaboration with renowned L.A. producer Mike Free, the tape features a combination of vault tracks and songs with vocals recorded over the prison phone. Home to 2022 singles “Drop Down” ft. KenTheMan and “Pourin” ft. BlueBucksClan, named one of the Best Rap Songs of 2022 by Passion of the Weiss, Free 03 is a potent refinement of Greedo’s inimitable sound. The tape earned praise from Pitchfork, who wrote “Free 03 blends this celebratory post-prison rush with the emotional fallout from his sentence: a collection of songs that grooves and seethes, always remaining focused on greener pastures,” and earned positive mentions in Billboard, Vulture, HipHopDX, UPROXX, and more.

With much more music on the way, 03 Greedo is making up for lost time. Forget a Purple Summer…it’s gonna be Purple all year long.

Stream “Bacc Like I Never Left”: https://03greedo.lnk.to/blinl

03 Greedo performs at Billboard’s The Stage @ SXSW
(Credit: Christopher Polk for Billboard)
Download more photos HERE

Please contact Michelle or Kevin for more info.

The Background:

Links:

twitter | facebook | soundcloud | youtube | instagram

“Bacc Like I Never Left”: https://03greedo.lnk.to/blinl

Free 03: https://03Greedo.lnk.to/Free03

“Drop Down” ft. KenTheMan: https://03Greedo.lnk.to/DropDown

“Pourin” ft. BlueBucksClan: http://lnk.to/03greedo-pourin

03 Inna Key EP: http://smarturl.it/03InnaKey

“Substance (We Woke Up)” ft. Wiz Khalifa: http://smarturl.it/SubstanceRemix

“Bands In Da Basement” ft. Chief Keef: http://smarturl.it/BandsInDaBasement / https://youtu.be/y0cLzfv95oo

Load It Up Vol. 01 (w/ Ron-Rontheproducer): https://smarturl.it/LoadItUpVolume1

“Drip Keep Going” ft. Key Glock: https://smarturl.it/DripKeepGoing

“Baccstage” ft. Shordie Shordie & Wallie The Sensei: http://smarturl.it/Baccstage

“Home Vlone”: https://smarturl.it/HomeVLone

Netflix & Deal: https://smarturl.it/netflixanddeal

Still Summer In The Projects: http://smarturl.it/SSITP

Project Genius: The Story of 03 Greedo: https://youtu.be/rBRUXenAVKc?t=0

03 Greedo x Mustard – “Trap House” ft. Shoreline Mafia: https://youtu.be/JlE3BpBMIz4 // http://smarturl.it/TH03Greedo

END

03.20.2023

Rich Amiri Signs With Internet Money Records, Shares Debut Full-Length Project

Press Release

Rich Amiri Signs With Internet Money Records, Shares Debut Full-Length Project

Go to Post

3.17.2023

Rich Amiri Signs with Internet Money Records, Shares EVOLUTION, His New 12-Track Project

The 18-Year-Old Boston Native is the Freshest Addition to the Plaque-Stacking Artist-Producer Collective, and He Showcases His Inimitable Voice Over Internet Money Production on His Debut Full-Length

Critical Praise:

“For someone who has only been rapping for two years, Rich continues to deliver nothing but perfection track after track.” – Lyrical Lemonade

The Announcement:

Tearing up the internet underground with his velvety vocals and strong hitmaking instincts, Rich Amiri has spent the past two years turning heads in high places. Today, Rich Amiri announces his new record deal with Internet Money Records / 10K Projects. Founded by Taz Taylor, Internet Money is the industry’s premier producer-artist collective, responsible for a phone book-length list of RIAA-certified hits, a polished and innovative production sound, and boosting the careers of some of rap’s most exciting young artists. With his expert sense of melody and rich vocal timbre, Amiri is a perfect fit for the roster and a good bet to evolve into a major star.

For his first move as an Internet Money Records signee, Rich Amiri shares EVOLUTION, his debut full-length project. Produced in full by Internet Money, the new project provides a rich and futuristic canvas upon which Amiri can paint with his deep and soulful voice. The Boston-native rhymer is an expert flexer, whether he’s bragging about his illicit gains on the percolating “Dirty Money,” or proclaiming his own immorality on the cavernous closer “Can’t Die,” produced by IM’s Cxdy and Taz Taylor. Spanning 12 tracks, the project plays like a cohesive mix, with many tracks seamlessly transitioning to the next, with instrumentals that fill the room but leave space for Amiri to twirl his infectious melodies. The result is a dreamlike evocation of a world of Amiri’s own, full of Audemar watches, Rolls Royce Wraiths, and more money than one can count. Home to the recent singles “Poppin” ft. Lil Tecca and “Salty,” EVOLUTION is available everywhere via Internet Money Records / 10K Projects.

EVOLUTION is the latest step in Amiri’s rise from SoundCloud to nascent stardom. In 2021, he released his hit “Never Fail,” which recently surpassed 3 million streams on SoundCloud, which sparked a series of underground hits. Last year, the rapper shared his debut EP For The Better, which featured guest spots from SSGKobe, Summrs, and others.

With his new deal with Internet Money, the respect of his peers in the melodic rap game, and a fast-growing fanbase, Rich Amiri is out to take over the game. Stay tuned for much more from the rising star in the near future.

Stream EVOLUTION: https://richamiri.lnk.to/Evolution

Watch “Poppin” ft. Lil Tecca: https://youtu.be/gFOUNmy_msU

Photo Credit: Emilio Cohen

Please contact Michelle or Kevin for more info.

The Background:

Hypnotic and honeyed, Rich Amiri’s voice is like little else in rap. Having only recently started taking music seriously, his syrupy melodies have already helped him stand out from his peers in plugg&B–a slurry blend of soul and cloud rap that’s been taking over the internet. Amiri’s humble and nonchalant about his gifts but that hasn’t stopped him from becoming one of his scene’s most free-associative songwriters. He switches lanes with grace, as evidenced by some of the highlights from his recent EP Chase. Tracks like “J10” are low-key and sensitive, while “Never Fail” allows him room to rage, showing off his many sides in quick succession. Though the 18-year-old hails from Boston, he’s a child of the internet who’s been uploading bedroom recordings to SoundCloud since 2020. Like many Gen Z stars, Amiri is something of a one-man army. He says even before he made music, he was on TikTok “from sunup to sundown,” meaning he knew exactly how to get “Never Fail” to go viral—and it’s now inching toward 2 million SoundCloud streams. Amiri’s just getting started, but he’s already starting to accomplish his goals, reaching fans and sharing his innermost feelings. And yet, he’s quickly learned not to force anything. He’s made it this far by trusting his gut, after all. “If it’s a good beat, it’ll speak to me,” he says. “Then I make it speak to other people, too. “

Links:

instagram | twitter | tiktok | youtube | spotify

EVOLUTION: https://richamiri.lnk.to/Evolution

“Poppin” ft. Lil Tecca: https://richamiri.lnk.to/POPPIN / https://youtu.be/gFOUNmy_msU

“Keep All That”: https://richamiri.lnk.to/keepallthat

“Dirty Money”: https://www.youtube.com/watch?v=j0tefEn2nWE

“Feelings” ft. Desire: https://www.youtube.com/watch?v=a9HpEe0KELM

“Can’t Die”: https://www.youtube.com/watch?v=-_NwWezxmvE

“trouble”: https://richamiri.lnk.to/trouble

“ruthless”: https://richamiri.lnk.to/ruthless

“Bounty”: https://www.youtube.com/watch?v=JHPnZWRfdqU

For The Better: https://richamiri.lnk.to/forthebetter

“Jumpin” ft. iayze: https://www.youtube.com/watch?v=pRMuJ_RCmZo

END

https://kenzoballa.lnk.to/opphuntin / https://www.youtube.com/watch?v=jiFVRFKs-v8

“What’s The Move”: https://kenzoballa.lnk.to/whatsthemove

Wonderful [OTR Freestyle]” ft. Rayy Balla: https://kenzoballa.lnk.to/wonderful

Mr. Ready To Blitz (Deluxe): https://kenzoballa.lnk.to/readytoblitz-deluxe

“PSA” ft. Kyle Richh: https://youtu.be/fwyVMdYmDyw

“No Sympathy”: https://www.youtube.com/watch?v=jJ9fJithyKg

Mr. Ready To Blitz: https://kenzoballa.lnk.to/mrreadytoblitz

“SMMBF” ft. Nas EBK: https://www.youtube.com/watch?v=YejXmE6gni0

“Krash Out”: https://kenzoballa.lnk.to/krashout / https://youtu.be/ZiVuC9pnQJk

“Don’t Panic” ft. Cito Blick & Pdot Sav: https://kenzoballa.lnk.to/dontpanic / https://youtu.be/eAKju7ALGPk

“Dead Gzz”: https://www.youtube.com/watch?v=9-i6u70lSpY

“Let Me Know”: https://www.youtube.com/watch?v=sn0jGNT_QV8

“5th To Sav”: https://www.youtube.com/watch?v=IY2tBWgA81U

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03.20.2023

Kenzo Balla, TG Crippy, & Rayy Balla Handle Some “Unfinished Business”

Press Release

Kenzo Balla, TG Crippy, & Rayy Balla Handle Some “Unfinished Business”

Go to Post

3.17.2023

Video: Kenzo Balla – “Unfinished Business” ft. TG Crippy & Rayy Balla

The Ascendant Bronx Native Reconnects with TG Crippy and Rayy Balla for Explosive Video Single Ahead of Forthcoming EP

Critical Praise

“Kenzo Balla is yet another emerging voice out of New York City’s drill scene right now.” – Billboard

“Kenzo’s energy is magnetic” – COMPLEX

“Kenzo Balla’s commanding voice makes the new [“Let Me Know”] single an immediate standout.” – Audiomack

“Kenzo Balla is stepping into the game with sky high ambitions and a pen to match.” – IMPRINT

The Video:

Combining the tireless intensity of an apex predator with a menacing sense of amusement, Kenzo Balla is Bronx drill’s most thrilling villain. Returning to clean house with his biological brother TG Crippy and frequent collaborator Rayy Balla, Kenzo shares his new video single, “Unfinished Business.” Unloading onto a frenzied, hair-raising instrumental, the track plays out like a boss battle, forcing listeners to lock into each explosive bar Kenzo rings off, lest they get swept up in the onslaught of hard-nosed flexes and colloquial flair: “I’m totin’ on Stacey, don’t play me/B****, I’m a demon, can’t nobody save me.”

The video for “Unfinished Business” unfolds at the same breathless pace that Kenzo and company maintain so effortlessly, though its playful edits and slick transitions keep the clip feeling fresh throughout, which comes in handy when a blink of an eye is enough to make a Jack Sparrow appearance go unnoticed. The video single arrives ahead of Kenzo’s upcoming EP, and follows December’s Mr. Ready to Blitz (Deluxe). In February, Kenzo shared a pair of tough-talking singles including “What’s The Move” and “Opp Huntin’.”

A rising name in one of the nation’s busiest rap scenes, Kenzo Balla made his mark on the scene with his relentless rhymes and high-energy vocals. Known for collaborating with fellow Bronx heavyweights like his brother TG Crippy, Kenzo kicked off his career with a frenzy of fiery videos, including local hits like “5th To Sev” ft. TG Crippy & Pdot Sav (2.2 million video views), “OOTAZ,” and the “Love Nwantiti”-remixing “Let Me Know” (2 million views). This summer, the former AAU baller tore up the streets with “Dead Gzz,” a vicious, uptempo missive that racked up over 1.7 million video views since its release in June.

Preparing to elevate his game to even greater heights with his upcoming EP, stay tuned for much more from Kenzo Balla.

Watch “Unfinished Business”: https://youtu.be/Cxmf14zLICE

Stream “Unfinished Business”: https://kenzoballa.lnk.to/UnfinishedBusiness

Please contact Michelle or T’Keyah for more info.

The Background:

Links:

instagram | spotify | apple music | youtube | tiktok

“Unfinished Business” ft. TG Crippy & Rayy Balla: https://kenzoballa.lnk.to/UnfinishedBusiness / https://youtu.be/Cxmf14zLICE

“Opp Huntin'”: https://kenzoballa.lnk.to/opphuntin / https://www.youtube.com/watch?v=jiFVRFKs-v8

“What’s The Move”: https://kenzoballa.lnk.to/whatsthemove

Wonderful [OTR Freestyle]” ft. Rayy Balla: https://kenzoballa.lnk.to/wonderful

Mr. Ready To Blitz (Deluxe): https://kenzoballa.lnk.to/readytoblitz-deluxe

“PSA” ft. Kyle Richh: https://youtu.be/fwyVMdYmDyw

“No Sympathy”: https://www.youtube.com/watch?v=jJ9fJithyKg

Mr. Ready To Blitz: https://kenzoballa.lnk.to/mrreadytoblitz

“SMMBF” ft. Nas EBK: https://www.youtube.com/watch?v=YejXmE6gni0

“Krash Out”: https://kenzoballa.lnk.to/krashout / https://youtu.be/ZiVuC9pnQJk

“Don’t Panic” ft. Cito Blick & Pdot Sav: https://kenzoballa.lnk.to/dontpanic / https://youtu.be/eAKju7ALGPk

“Dead Gzz”: https://www.youtube.com/watch?v=9-i6u70lSpY

“Let Me Know”: https://www.youtube.com/watch?v=sn0jGNT_QV8

“5th To Sav”: https://www.youtube.com/watch?v=IY2tBWgA81U

END

03.16.2023

Madonna, Brent Faiyaz, Destroy Lonely & More from Music on TikTok

03.16.2023

SXSW Photo Recap: SoundOn/TikTok Showcase ft. Justine Skye & More

Press Release

SXSW Photo Recap: SoundOn/TikTok Showcase ft. Justine Skye & More

Go to Post

3.16.2023

Photo Recap: SoundOn, Powered by TikTok, Hosts SXSW Showcase

With Performances From Justine Skye, bbno$, Nicky Youre, and venbee, the Event at Austin’s 3TEN Showcased Talented Artists Who Used the All-In-One Promotion Platform to Independently Boost Their Careers

Justine Skye performs at SoundOn’s SXSW Showcase (Photo credit: SoundOn/Art Okoro)

THE RECAP:

SoundOn is an invaluable platform, designed to empower rising artists to succeed on their own terms. Last night, SoundOn, powered by TikTok, hosted a highly-anticipated showcase that offered some SoundOn success stories the chance to show off their immense talents. The capacity crowd at 3TEN in Downtown Austin–and some onlookers watching from the 2nd Street sidewalk–witnessed thrilling performances from charismatic rapper bbno$, R&B star Justine Skye, “Sunroof” hitmaker Nicky Youre, and rising singer-songwriter venbee, who used SoundOn as a launching pad to a major label deal. Each artist played a full set, offering spirited renditions of songs from their burgeoning catalogs. Earlier in the day, SoundOn hosted an Open House, offering artists and others the opportunity to meet the SoundOn Artist Services team, with music from DJ Yahdy Sensei.

venbee kicked off the night with an intimate and invigorating 30-minute set, performing her personal and tuneful songs like “messy in heaven” and “Low Down,” which helped her build a strong fanbase on TikTok. Columbia Records signee Nicky Youre performed next; his personable, breezy anthems and covers of songs by Neon Trees and Grouplove led up to a climactic performance of his Billboard Top 5 hit “Sunroof.”

The rising R&B artist Justine Skye played the penultimate set, culminating with a version of her 2014 song “Collide.” Justine’s set drew notable onlookers including Lil Yachty and 070 Shake.

Dressed as the world’s most foul-mouthed minion, Vancouver’s bbno$ closed the night out with a succession of his trending hits, including early TikTok smash “La La La,” the bouncy “Edamame,” and the introspective “Help Herself.” The rapper’s set showed off his unique personality: he opened the set with a RickRoll, read from a cookbook to reveal the recipe for the perfect BLT, and brought an audience member onstage to dance.

Throughout the evening, the showcase’s artists had nothing but praise for SoundOn. Before he played “Sunroof,” an effusive Nicky Youre thanked the platform for enabling him to independently release “the song that changed [his] life.” Prior to “Collide,” Justine Skye took a moment to thank “all the fans who made a TikTok to [her] song.”

SXSW was the culmination of a banner first year for SoundOn, which has already helped many artists grow their community, promote their music and get discovered. The future is bright for the distribution platform, with more stars, hits, and shows in store.

Check out photos from the event HERE (please credit all photos to SoundOn/Art Okoro)

For all inquiries, please contact Michelle, Leah, A nnjie, Destiny, or T’Keyah

bbno$

The platinum-selling rapper performs with some Minions (Photo credit: SoundOn/Art Okoro)

(Photo credit: SoundOn/Art Okoro)

JUSTINE SKYE

Justine Skye stuns with her performance (Photo credit: SoundOn/Art Okoro)

(Photo credit: SoundOn/Art Okoro)

NICKY YOURE

Nicky Youre leads a singalong of his endlessly hummable worldwide hit
(Photo credit: SoundOn/Art Okoro)

venbee

Hailing from Chatham in Kent, England, venbee makes herself at home on the Austin stage
(Photo credit: SoundOn/Art Okoro)

SCENES FROM THE EVENT

(Photo credit: SoundOn/Art Okoro)

bbno$ joins the crowd (Photo credit: SoundOn/Art Okoro)

(Photo credit: SoundOn/Art Okoro)

The extended line to enter the event (Photo credit: SoundOn/Art Okoro)

THE SOUNDON TEAM

(Photo credit: SoundOn/Art Okoro)

END

03.16.2023

Trapland Pat & Lil Toe “Keep It Goin” in New Single

Press Release

Trapland Pat & Lil Toe “Keep It Goin” in New Single

Go to Post

3.16.2023

Single: Trapland Pat – “Keep It Goin” ft. Lil Toe

The South Florida Stunner Taps West Palm Beach’s Lil Toe for Charged-Up New Single

Critical Praise:

“He’s subtly melodic and catchy even outside of the hook. He does the beat justice by making what he grew up with into something new.” – Pitchfork

“”Big Business is the #18 Best Rap Song of 2021–If “Big Business” is any indication, Trapland Pat may well become South Florida’s next rap auteur. In less than two minutes, he deftly connects Broward County’s disparate styles, vibrating at his own zany frequency.” – Passion Of The Weiss

“10 New Miami Rappers To Watch…Trapland Pat is unlike any other act to come out of South Florida. Since 2019, Pat has consistently delivered grimy bars and smooth cadences over an array of trap beats. Over the past three years, the Deerfield Beach native has been feeding his growing fanbase with singles like “Emergency” and “Dealings,” along with four projects: Exit 41, Pak Man, Interstate Baby, and 2020 Vision. (The last two albums were released via Fredo Bang’s imprint Bang Biz Productions/Create Music Group.) In 2021, Trapland Pat dropped his latest project, Thru Da Door, via Bang Biz, featuring collaborations with Kuttem Reese and Members Only rapper Kid Trunks. He’s still pushing his latest single, ‘Boondocks,”‘which dropped last month. However, on Instagram, Pat celebrated the anniversary of his song ‘Big Business’ and teased a potential remix coming later this year.” – Miami New Times

“Over the course of the last few weeks perhaps no one else has hit the scene as hard as Pat…The Florida rapper raps with wide-eyed astonishment, seemingly at his own bars sometimes which become as animated as his facial expressions. To be honest, the sheer confidence Trapland Pat employs on the track here just makes you want to pay attention or risk missing out on something.” – ELEVATOR

“Trapland Pat makes pretty music.” – Stereogum

The Video:

With a bright, buoyant flow and the lyrical agility to go bar-for-bar with the best, Trapland Pat is poised to reach new heights in 2023. Continuing his recent streak of searing street singles, Pat connects with his fellow South Florida native, the ski mask-wearing eccentric, Lil Toe, for “Keep It Goin.” Channeling his wide-eyed intensity and drawing inspiration from his college football career, the PepperJackZoe-produced track finds Pat at his most fired up: “If it’s up, then it’s stuck, they better duck down/Red zone, goal line, them loads ‘bout to touch down.”

“Keep It Goin” arrives on the heels of “Inside Looking Out,” Pat’s first solo release of 2023, and closely follows a pair of collaborations with red-hot riser Luh Tyler on “Backstreet” and “Can’t Move Wrong.” In 2022, Pat took his vibrant, tropical vibes to the next level, releasing his Trapnificent mixtape this past summer. Pat’s first release for Bang Biz and Alamo Records, Trapnificent earned praise from Pitchfork, who called the project a “zippy distillation of his regional roots” and said that Pat’s music is “extremely regionally and culturally specific, like so much exciting and promising new rap music.”

Ready to build on his impressive 2022 and bring his South Florida street raps to a larger audience, Trapland Pat has the goods to be Broward County’s next big star.

Stream “Keep It Goin” ft. Lil Toe: https://traplandpat.lnk.to/keepitgoin

Credit: @ShotByJolo

Please contact Michelle or T’Keyah for more info.

Links:

“Inside Looking Out”: https://traplandpat.lnk.to/insidelookingout/ https://www.youtube.com/watch?v=V13xXBzlpHs

“Woo”: http://traplandpat.lnk.to/woo / https://youtu.be/GHW-ONXFsb8

“Road 2 Riches”: https://youtu.be/tM0GlOifSVA / https://traplandpat.lnk.to/R2R

“Z-Land”: https://www.youtube.com/watch?v=J7DAzti-cuA

“Vibes”: http://traplandpat.lnk.to/Vibes / http://traplandpat.lnk.to/VibesVideo

“Big Business (Remix)” ft. Rick Ross: https://traplandpat.lnk.to/bigbusinessremix

“Mad”: https://www.youtube.com/watch?v=GCHLvMwFS7k

Trapnificent: http://traplandpat.lnk.to/Trapnificent

“Astronaut Status” ft. Fredo Bang: https://www.youtube.com/watch?v=BtCcMKvvqWg

“D.O.A.” ft. BIG30: https://youtu.be/iUINiLJTC_0

“Cappin” (Live): https://www.youtube.com/watch?v=jBiyYztzMGw

“Losses”: https://www.youtube.com/watch?v=-Z0FmZ2Sfjk

“Trap Dance”: http://traplandpat.lnk.to/TrapDance / https://www.youtube.com/watch?v=lL2JCj6inD8

“Hellcat” ft. Eli Fross: https://traplandpat.lnk.to/Hellcat / https://youtu.be/R7zRRzOpIV8

“Motions”: http://lnk.to/traplandpat-motions

“Boondocks”: https://www.youtube.com/watch?v=5moVllc-YN8

“Big Business”: https://www.youtube.com/watch?v=v7DyEwc3_iU

END

03.16.2023

J. Stalin Throws a Pool Party in “Issues” Video

Press Release

J. Stalin Throws a Pool Party in “Issues” Video

Go to Post

3.16.2023

Video: J Stalin – “Issues” ft. Stunnaman02 & Lyjah

The Bay Area Boss Gets Up to No Good with Stunnaman02 and Lyjah in Latest Video from Prenuptial Agreement 2

Critical Praise:

“One of Oakland’s illest MCs” – XXL

“This is what Stalin does: he takes things–sounds, human beings, grocery stores–and warps them into something extraterrestrial. It’s eerie, but you’re dancing anyway.” – Passion of the Weiss

The Video:

Solidifying his Bay Area OG status with a tireless hustle, J. Stalin works hard and parties even harder. Returning with a playful reminder that mixing business and pleasure is a dangerous game, Stalin shares the new video for “Issues.” Featuring San Francisco’s Stunnaman02 and Fresno native Lyjah, who is signed to Stalin’s Livewire Records, the highlight track from Stalin’s recent Prenuptial Agreement 2 finds the West Oakland artist basking in the life of luxury his hard work has afforded: “I’m so fly, I might not even land now/Ran them bands up, b****, now I’m the man now.”

The video for “Issues” opens with Stalin and Lyjah pulling up to a mansion, posing as pool cleaners as the owner guides them to the backyard before leaving the house while they work. Without a second to waste, the pair bring in a whole squad of swimsuit-clad partygoers, including Stunnaman02, for an impromptu pool party. The summertime vibes are plentiful and the fun in the sun continues until the owner returns, furious at Stalin, who’s having too good of a time to give a care.

“Issues” is the latest video from Stalin’s recent album Prenuptial Agreement 2, and it follows videos for album highlights like “The Boss,” “Basic,” “To Do List,” and “Backwoods.” The sequel to the 2010 breakout project that made him a regional star, Prenuptial Agreement 2 is a showcase for Stalin’s raspy vocals, brutally honest lyrics, and peerless ability to navigate mob instrumentals. Like the Pitchfork-acclaimed original, which brought guest spots from the likes of E-40 and The Jacka, Prenuptial Agreement brings an eclectic cast of characters, from fellow Oaklanders like Philthy Rich, 22nd Jim, and Jane Handcock standing up for the 357, and street heroes from other cities, like Florida’s Jackboy and Stockton’s EBK Young Joc, who sound right at home.

Watch “Issues”: https://youtu.be/bmvLCncPyBA

Stream Prenuptial Agreement 2: https://music.empi.re/prenuptialagreement2

Buy tickets HERE for the Livewire Reunion Tour, featuring J Stalin, Philthy Rich, and Lil Blood

Prenuptial Agreement 2 tracklist:

The Boss
Who U Talkin 2 (ft. June)
Bricks in the City (ft. Jackboy)
World On My Shoulders
A Lot of Money (ft. 22nd Jim)
Everywhere I Go
Basic (ft. Lyjah)
Don’t Front Pt. 2 (ft. Big Breaux)
To Do List (ft. June Poole)
Issues (ft. Stunnaman02 & Lyjah)
S. 580 (ft. Lyjah)
Tupac (ft. EBK Young Joc)
Count On 1 Hand (ft. Jane Handcock)
3 Minutes (ft. Philthy Rich)
Backwoods (ft. Kevin Allen)
Grind For It (ft. 4rAx of The Mekanix & Acito)
The One

Please contact Michelle or Annjie for more info.

Links:

official site | twitter | facebook | instagram

“Issues”: https://youtu.be/bmvLCncPyBA

“Count On 1 Hand” ft. Jane Handcock: https://youtu.be/PdsSyu4eJEA

“The Boss”: https://youtu.be/moUSCyhYQlk

“World On My Shoulders”: https://youtu.be/ZBasX_uefh4

“Basic” ft. Lyjah: https://youtu.be/fYc_4Ztm29Y

“Backwoods” ft. Kevin Allen: https://www.youtube.com/watch?v=mgsBNAnyNRo

“Who U Talkin 2” ft. June: https://www.youtube.com/watch?v=vAJeq4BPiQE

“To Do List” ft. June Poole: https://youtu.be/1igzgSeXLsA

Prenuptial Agreement 2: https://music.empi.re/prenuptialagreement2

“S580”: https://www.youtube.com/watch?v=jGczu0tw1OM

END

03.15.2023

Yung Mal Triumphantly Returns with Iceburg, Where You Been?, Shares “Miss My Dawgs” Video

Press Release

Yung Mal Triumphantly Returns with Iceburg, Where You Been?, Shares “Miss My Dawgs” Video

Go to Post

3.15.2023

ATL Stunna Yung Mal Returns With

Iceburg Where You Been?, Available Everywhere via Alamo Records

Mal Shines In a Powerful Video for Mixtape Intro “Miss My Dawgs“

Spanning 13 Tracks With Production From 808 Mafia, Cashmoney AP, TM-88, and More, Iceburg Where You Been? Find the Rapper Embracing His Reflective Side

Critical Praise:

“Anchored by his nimble lyrical ability, 1.5 Way Or No Way demonstrates how Yung Mal can rap with some of the biggest in the game right now and still hold his own.” – Complex

“Drenched in authenticity, New Orleans-born, Atlanta-bred rapper Yung Mal is looking like the next to blow out of the south.” – XXL

“Unpacking his latest triumphs and showing love to his neighborhood, Yung Mal bosses up in a major way on his new project.” – HotNewHipHop

“Yung Mal is on a fast ascension through the industry.” – ELEVATOR

“One of the most promising rising artists…Mal consistently brings interesting and unique flows onto stellar production.” – Lyrical Lemonade

The Announcement:

Respected in Atlanta for his fast-talking flow and fiery flexes, Yung Mal is ready to emerge as a leader in his city’s scene. Putting an emphatic end to an era of his career and starting the next chapter, Mal shares Iceburg Where You Been?, his new mixtape. A triumphant return to the scene, IWYB finds Mal in a reflective mode, answering the titular question by chronicling the victories and losses that accompanied his rise from public housing to prominence. He spends much of the album looking looking inward, reflecting on his brothers lost to the legal system or the streets and resolving to better himself for the benefit of his family and his neighborhood.

Though he leans into his introspective side, Mal hasn’t lost his voracious appetite for flexing, as he shows on bangers like “Oowee” and “Invest.” Over 13 hard-hitting tracks, with production from the likes of TM-88, Cashmoney AP, Go Grizzly, DY of 808 Mafia, and more, Mal unveils a variety of flows, alternating his signature syllable-rich tumbling delivery with languid auto-tune, clipped flows, or patter inspired by the legendary Bankroll Fresh on “Bankroll Flow.” Home to recent singles like “Heavy” and “Gah Damn,” Iceburg Where You Been? is available everywhere via Alamo Records.

Along with the tape, Mal shares “Miss My Dawgs,” a video for the mixtape’s heartfelt introductory track. Produced by TM-88, “Miss My Dawgs” provides Mal with fast-paced piano arpeggios to dance around with his tumbling triplets. Rhyming with auto-tuned intensity, Mal calls out those who counted him out, before paying tribute to the real ones who’ve transitioned: “They turned they back on me when I ain’t had nothin else to offer/First I was down now I’m up they call my phone I be like f*ck ’em/I done gave n****s my life but they still act like it ain’t enough/Glad I I made it, my life was rough/Man I miss my dawgs.” In the video, directed by Benmarc, Mal rocks a shiny starter’s jacket and emerges from a phone booth like Superman to perform the soul-baring banger.

Now firmly back in the game, Yung Mal is determined to prove he’s one of the hottest in the trap capital.

Stream Iceburg Where You Been?: http://yungmal.lnk.to/IceburgWhereYoubeen

Watch “Miss My Dawgs”: https://www.youtube.com/watch?v=7BqTr3ekjYg

Iceburg Where You Been? tracklist:

Miss My Dawgs
Bullsh*t
Voices
Oowee
Above Water
No Stylist
No Missin
Invest
Bankroll Flow
Touch Down
Heavy
Motion
Gah Damn

Please contact Michelle or Destiny for more info.

Links:

instagram | twitter | spotify | youtube | soundcloud

Iceburg Where You Been?: http://yungmal.lnk.to/IceburgWhereYoubeen

“Miss My Dawgs”: https://www.youtube.com/watch?v=7BqTr3ekjYg

“Heavy Freestyle”: https://youtu.be/NvjDlr3aXd8 / http://yungmal.lnk.to/HeavyFreestyle

“Gah Damn”: https://youtu.be/jKPvcSAFhPw / https://yungmal.lnk.to/GahDamn

“Right Back Out”: https://yungmal.lnk.to/RightBackOut

“Like Belly”: https://smarturl.it/likebelly

“One Night”: http://smarturl.it/OneNightYungMal

“Get Right”: http://smarturl.it/GetRightYungMal

“Woah Woah” ft. Lil Gotit: https://youtu.be/7t3cNbBDxP8

“Watch Ya Step” ft. Slimelife Shawty: https://youtu.be/CCVu30UA-rQ

“Got It Together”: https://youtu.be/vZ6EOYRlExk

1.5 Way Or No Way: http://smarturl.it/15WayOrNoWay

“Wassup Wit Me” ft. G Herbo: https://youtu.be/-TBaglERvA8

“Walkin” ft. Pooh Shiesty: http://smarturl.it/WalkinYungMal

“1.5 Way Or No Way”: http://smarturl.it/15WayMal

“Belaire”: http://yungmal.lnk.to/Belaire

“Look At Me Now”: https://youtu.be/3JsI7ifFRKE / http://yungmal.lnk.to/LookAtMeNow

“Stay Down”: http://yungmal.lnk.to/StayDown

END

03.15.2023

DC The Don Officially Releases ‘DC Dahmer’ Mixtape, Prepares for SXSW and Tour w/ $NOT

Press Release

DC The Don Officially Releases ‘DC Dahmer’ Mixtape, Prepares for SXSW and Tour w/ $NOT

Go to Post

3.15.2023

DC The Don Re-Releases 2018 Mixtape DC DAHMER To Streaming Services, With Two Brand New Tracks

The Rapidly Rising Milwaukee Rhymer Prepares For a Big Year, Starting with SXSW and Continuing With His Spot on $NOT’s “Get Busy Or Die Tour”

The Rostrum Records Rapper Adds New Songs “Mood Swings!” and “LSD Freestyle” to His 2018 Mixtape, an Early Document of His Rhyming Prowess, Now Available on All Platforms

Critical Praise:

“Not only can he sing with so much emotion behind his words, but he also knows how to masterfully rap as well as switch up his cadences constantly, always keeping you guessing about what he’s going to do next.” – Lyrical Lemonade

“Los Angeles by way of Milwaukee’s DC The Don is part rapper, part rockstar, excelling in the melodic and riotous lane popularized by cult heroes like Lil Uzi Vert and Trippie Redd.” – Audiomack

The Mixtape:

A versatile talent who mixes angelic singing with demonic rhyming, DC The Don has always cut a unique figure in the music industry. Rewarding his day one fans and giving his new followers a glimpse of the past, the Milwaukee rapper officially re-releases his DC DAHMER mixtape, now available on streaming services. Originally shared on SoundCloud in 2018 on Halloween, DC DAHMER is a fascinating portrait of the then-19-year-old’s burgeoning talent.

The new re-release of DC Dahmer comes with two brand new tracks: the lilting and heartfelt “Mood Swings!,” produced by Trademark, and the transporting, guitar-led “LSD Freestyle.” Both new tracks fit in seamlessly with the original material, demonstrating how he’s continued to explore and refine the sounds he first experimented with on DC Dahmer.

The original tape sounds nearly as fresh as it did upon its first release. The music leans into the Halloween theme, with songs about serial killers and horror film monsters: DC offers blistering torrents of terrifying triplets on songs like “GMFU” and “Freddy Krueger.” On the other hand, DC DAHMER offers a glimpse at the rapper’s melodic side, with highlights like the emo-inflected “Heartbreak Summer 2 </3“ and Featuring appearances from WavyPat and DC’s close friend, the late great Sad Frosty, DC DAHMER is available on all platforms via Rostrum Records.

The re-release of DC DAHMER is the latest salvo in what’s shaping up to be busy year for the 23-year-old artist. In January, DC released the endlessly creative new mixtape SACRED HEART (+), home to standouts like “SRT / UMBRELLA” and “SHUTUP!” Following in the wake of 2022’s “FUNERAL Tour,” DC plans to hit the road again this year, starting with a performance at Restless Fest, a SXSW showcase happening today, March 15th. In May, DC The Don hits the road with $NOT on his “Get Busy Or Die Tour,” where he will be a supporting act alongside Night Lovell. The rapper is hard at work on his third album FUNERAL, the follow-up to 2022’s My Own Worst Enemy, which has racked up over 55 million streams on all platforms to date.

Stay tuned for much more from the genre-bending rapper as 2023 moves along.

Stream DC DAHMER: http://DCTheDon.lnk.to/DCDahmer

Buy tickets for the “Get Busy Or Die Tour”: https://snot.xyz/tour

Buy tickets for SXSW’s Restless Fest (2pm on 3/15) in Austin, TX HERE

DC Dahmer tracklist:
*denotes new song

Jeffrey Dahmer
Sidekick
Motion ft. WavyPat
Heartbreak Summer 2 </3
Meet Whitney!
3AM Freestyle
Mood Swings*
LSD Interlude*
Walk Thru
Freddy Krueger
John Cena ft. Sad Frosty
GMFU

Please contact Dan or Kevin for more info.

The Background:

DC The Don is a rapper from Milwaukee, WI. In 2016, at the age of 16 and standing 6’7”, DC moved to Los Angeles to pursue a basketball career under Lavar Ball and alongside teammate LaMelo Ball. During this time, he fell in love with music and used his spare time to make experimental records which suddenly gained traction – As the public became increasingly aware of DC The Don’s talent for rapping, NBA player Lonzo Ball featured his song “Everything 1k” on the first Big Baller Brand shoe commercial, introducing DC The Don’s music to an even wider audience. DC signed to Rostrum Records in 2020, releasing his debut album Come As You Are on August 7th, generating over 125 million streams across platforms. The artist looks to reach another level with My Own Worst Enemy, his ambitious new album, available everywhere now.