Keep On Eye On These Artists In 2025

In an era where hundreds of thousands of songs are added to streaming services each day, it is harder than ever to find artists who separate themselves with a unique sound and perspective. At Audible Treats, we specialize in cutting through the noise, bringing artists with singular voices to a broader audience and digging deeper into their stories. We provide a steady hand for these artists, helping them navigate an evolving media environment and secure the perfect opportunities for them to show off their authentic selves.

Over the years, we have helped break some of the rap game’s biggest stars. Just this year, we’ve helped push artists like Sexyy Red, That Mexican OT and Lay Bankz to new career heights, adding to our laundry list of icons in whose rise we played a major role: Ice Spice, Rod Wave, Latto, Key Glock, Victoria Monet, Maxo Kream, $NOT, and many more.

Our current client roster boasts plenty of prospects talented enough to follow in those illustrious footsteps. Some have already seen success in their young careers, but have merely scratched the surface of their potential. Others are not yet as well known, but are relishing their time under the radar, as they hone their skills and await their moments to shine. We predict that you will hear all of their names a lot in the coming year.

Below, find a list of Audible Treats clients we believe are most likely to blow up next year. Find out why we think they that will help define the industry in 2025 and beyond. Listen with an open mind, and you might just find your new favorite.

Before moving onto 2025, take a look at how some artists we highlighted in last year’s AT Who’s Next elevated their games in 2024:

THAT MEXICAN OT:

• The Bay City, TX star reached a new level with his acclaimed album Texas Technician, which peaked at #64 on the Billboard 200, and was named one of the Best Albums of 2024 (So Far) by Stereogum
• The 25-year-old artist’s single “02.02.99” became his second Hot 100 hit, peaking at #74 on the chart and earning a GOLD certification from the RIAA
• Performed several sold out concerts and showed out at festivals like Austin City Limits, Lyrical Lemonade’s Summer Smash, and Rolling Loud California
• Earned a spot in the 2024 XXL Freshman Class
• Hosted a Complex GOAT Talk with Paul Wall
• Participated in his first interview with Nardwuar
• Garnered his first magazine cover when he graced PREME Magazine
• Earned a co-sign from Beyoncé (“he’s hard!”) in her interview with GQ Magazine

LAY BANKZ:

• Scored one of the year’s biggest viral hits with “Tell Ur Girlfriend,” peaking at 58 on the Billboard Hot 100, and reaching #33 and #15 on the Canada and UK charts, respectively, and placed on charts in 15 additional countries around the world
• “Tell Ur Girlfriend” was one of the biggest hits of the year on TikTok, coming in at #3 on the platform’s Top U.S. Songs of 2024 chart
• Performed during the MTV VMA pre-show, making her cable television debut when her performance was featured on the telecast
• Featured on MTV PUSH, performing her song “Graveyard” and sitting for an interview
• The 19-year-old Philly native shared After 7, her debut project, earning over 200 million streams
• Named a 2024 XXL Freshman
• In the first half of the year, she was named Spotify’s Most Necessary Artists To Watch for 2024, placed on Complex‘s list of Rappers To Watch in 2024, REVOLT’s 13 Female Rappers to Watch in 2024 and YouTube’s Fifty Deep Music Class of 2024
• Named Billboard’s R&B/Hip-Hop Rookie of the Month for May 2024
• Featured in PEOPLE Magazine

BKTHERULA:

• Released the critically acclaimed LVL5 P2 album, featuring appearances from J.I.D., Cash Cobain, and more
• Earned coverage in NYLON, Alternative Press, The FADER, HYPEBEAST, and many other publications
• Named to Forbes’ 30 for 30 in 2024
• Toured with PinkPantheress on her “Capable of Love” Tour (and appeared in a viral photo with PinkPantheress, Ice Spice, and Tyla), and headlined her own “I Just Wanna Be Me Tour” later in the year

And now, some of our clients who could reach a new level in 2025…

  JORDAN ADETUNJI

When sexy drill emerged in New York City in the summer of 2022, few knew how far the nascent genre would travel. Hailing from the unlikely location of Belfast, Northern Ireland, young singer Jordan Adetunji has played a major role in transforming the sub-genre from a local concern to a worldwide phenomenon. The honey-voiced tenor put his own stamp on the style with his song, “Kehlani,” a feverish ode to a woman whose beauty rivals the namesake singer. “Kehlani” quickly earned notoriety, going viral on TikTok and reaching the Billboard Hot 100 before earning the notice of Kehlani herself, who hopped on the song’s official remix, and welcomed Jordan as a special guest on her national tour. Powered in part by that remix, “Kehlani” became one of the year’s biggest hits, peaking at #25 on the Hot 100, racking up over 330 million streams on Spotify alone, and earning a Grammy nomination for Best Melodic Rap performance.

With a new album on the way and a fresh collab with Lil Baby in the books, Jordan Adetunji’s potential is sky high. Stay tuned for much more from the 25-year-old artist in 2025.

CORTISA STAR

audible treats

instagram | spotify | youtube | tiktok

Cutting a striking figure with the blown-out sonics to match, 19-year-old transgender rapper Cortisa Star made an immediate impression when she teleported onto timelines in Fall 2024. She earned viral attention for her kinetic performance of her single “FUN” on 4 Shooters Only’s “From The Block“–with her clear-frame glasses, leopard-print coat, and Spider-Man t-shirt, and her sexually frank and unapologetically flex-heavy bars, she charmed and intrigued the online public–including stars like Charli XCX, who follows her on Instagram–by being her raw, authentic self.

Born and raised in Delaware, Cortisa Star has developed her brand of internet-pilled rap music by releasing a series of bite-sized singles in 2023 and 2024. She fires rapidfire blows at all comers, favoring beats with heavily distorted bass and filtering her vocals into a frayed aural attack. Cortisa Star first drew attention with “Get It Down,” a frenetic, hyperpop-adjacent banger that racked up over 1 million streams across platforms. Earlier this year, she made her mark with the triumphant “Cortisa Crump,” and most recently, the stomping “Bad ASF.” Since her fateful From The Block dropped in early December, “FUN” has become a breakout hit, generating over 4 million streams on Spotify alone.

Following her own muse as she shapes rap’s future, Cortisa Star is more than ready to live up to her generation-defining potential. “Everyone asking how im doing and lowke im doing awesome ^_^,” she said, and it will only get better from here.

JAE STEPHENS

WOLFACEJOEYY

A native New Yorker, wolfacejoeyy grew up immersed in the sounds of his city, absorbing influences from the Five Boroughs and its neighboring corridors. In 2023, while still a student at the College of Staten Island, joeyy channeled his influences, which included R&B, rap, Jersey club, and the emerging sexy drill sound, infusing his own romantic lyricism and easy sense of melody and creating a blend of his own. His flirtatious style–which he crafted with the help of producers like PoWr Trav and WhereIs22 (aka the actor Michael Rainey Jr, from STARZ’s Power), the latter of whom helmed his breakthrough 2023 project 22Joeyy– earned the nickname “cutie patootie music” from joeyy’s growing legion of fans.

In 2024, wolfacejoeyy displayed his enormous potential with his album Valentino. The 21-year-old’s latest album is a sparkling soundtrack to NYC nights, flowing easily from track to track and following the rhythm of an evening adventure. joeyy scored a viral hit with album highlight “cake,” earning over 45k video creations on TikTok from fans who responded to his flirtatious lyric: “I told her she sexy, she said, ‘Period, purr’.” Later in the year, joeyy continued his hot streak with his song “finsta (sexy liar),” recently named one of the Best Songs of 2024 by Pitchfork.

Nearly done with college, wolfacejoeyy is ready to start the next chapter of his life as a rising rap star. With his melodic sensibility and knack for quotable lyrics, wolfacejoeyy has no ceiling.

CHASE SHAKUR

JAYDON

TRE LOADED

1900RUGRAT

12.13.2024

Video: Lil Man J – “Pick You Up”

The 19-Year-Old South Carolina Viral Sensation Raises The Bar With An Upbeat Southern Banger

The Video:

Finding his groove in the country space after loving the genre for years, Lil Man J is an artist to keep on your radar heading into the new year. Today, he keeps the momentum high following a year of viral success with “Pick You Up,” his new single. Produced by Aaron Zuckerman (Keith Urban, Hunter Hayes, Machine Gun Kelly), the track finds J telling a small town love story, hoping his girl will appreciate life in the country as much as he does: “I just wanna pick you up, small town livin’ in a big ol’ truck / I don’t wanna say too much, real talk girl we could fall in love / Somewhere out in Carolina, got a place where they can’t find us.” In the “Pick You Up” video, J heads to Nashville, where he croons outside of the honky-tonks on Broadway and takes photos with adoring fans. The upbeat anthem has already caught the attention of fans on socials, racking up over five million views and hundreds of thousands of likes across platforms.

J explains the inspiration behind the song, saying, “I wanted to write a fun song after ‘Way Out,’ which is very serious, and I came up with the idea of a country boy meeting a city girl and showing her how much fun small town living can be. I made “Pick You Up” in Nashville with producer Aaron Zuckerman and some co-writers who’ve had Country and Pop hits. I knew this was a banger with a hit chorus as soon as we made the initial demo.”

“Pick You Up” continues Lil Man J’s incredible story, which started in the small town of Clover, South Carolina (just outside of Charlotte) where he was born. He grew up steeped in music, inhaling everything he could find–country, rock, hip-hop, and more–and writing his own songs in multiple genres. His rap song, “Cap Freestyle,” generated 30 million streams across platforms after its 2022 release. Even as he gained attention as a rapper, he kept his passion for country music alive, demonstrating his vocal ability with a cover of Zach Bryan’s “Something In The Orange” on TikTok.

Over the summer, he excited his loyal community of fans with “Whiskey For The Wine,” surprising fans who didn’t know his range. The song immediately gained traction, racking up tens of millions of streams, earning him a legion of new fans (including Jelly Roll, who sang the song while on stream), and placements in key country playlists on Spotify (including Next From Nashville, Fresh Finds Country, All New Country, and more) and Apple Music (including Today’s Country, Today’s Hits, Viral Country, and more). Now fully committed to making country music, the artist struck again with “Way Out,” another heartfelt country ballad and the “Whiskey For The Wine” Remix ft. That Mexican OT (480k+ YT views). Most recently, J got into the Christmas spirit, sharing holiday single “Hey Mrs. Claus.”

What makes Lil Man J’s success even more impressive is that he has major physical disabilities: scoliosis (curved spine), distal arthrogryposis (immovable joints in his fingers), a cleft palate, and two clubbed feet. Overcoming these challenges with a smile on his face, J continues to rack up achievements at an astounding rate, inspiring fans to pursue their dreams despite their obstacles.

Now signed to Blac Noize!, Lil Man J is ready to take the country world by storm. Stay tuned for much more.

Stream “Pick You Up”: lnk.to/PickYouUpLilManJ

Watch “Pick You Up”: https://www.youtube.com/watch?v=EtD6SxBz6a0

Please contact Michelle or Alexandra for more info.

The Background:

Nineteen year old Lil Man J is a musical and content creation prodigy. Growing up in Clover, South Carolina, J started making songs on GarageBand at age 13, and has not looked back since. After taking a year to perfect his craft in the studio, J released “Cap Freestyle” which has garnered over 30 million streams across all platforms. Since then J has released a steady stream of consistent singles, with his catalog doing over 50 million streams. Most recently, Lil Man J has tapped into his love of country music, scoring a viral hit in the heartfelt “Whiskey For The Wine” and following that success up with “Way Out,” another country anthem.

Links:

instagram | tiktok | youtube | spotify

“Pick You Up”: lnk.to/PickYouUpLilManJ / https://www.youtube.com/watch?v=EtD6SxBz6a0

“Hey Mrs. Claus”: https://lnk.to/HeyMrsClaus

“Whiskey For The Wine” (Remix) ft. That Mexican OT: http://lnk.to/WhiskeyForTheWineRemix

“Way Out”: https://youtu.be/nM9vqn_b6Us

“Whiskey For The Wine”: https://youtu.be/ZbmphTYDeTA

12.16.2024

Chase Shakur Shares the Sultry “FOCUS ON ME,” the New Single from His Upcoming Album WONDERLOVE, Coming in 2025

Stream HERE

The Rising Singer-Songwriter Fights to Win Over the One He Loves In A Lush, Orchestral New Ballad

Critical Praise:

“Shakur defies genre expectations and delivers a unique sound that synthesizes the various elements of hip-hop, funk, soul, pop, and R&B into forward-thinking music deeply rooted in Black culture.” – Office Magazine

“I wholeheartedly believe Chase Shakur will take over the modern R&B genre.” – Lyrical Lemonade

“Atlanta’s Chase Shakur is redefining R&B” – HITS Magazine

“Chase Shakur is one of the most exciting singing prospects of late. His relatable lyrics mix well with his production choices. After the success of artists like Childish Gambino, Summer Walker, and more, it’s safe to say Atlanta has another R&B star on the way.” – Rap-Up

The Single:

Chase Shakur approaches relationships with a keen analytical eye, crafting R&B psychodramas that provoke thought even as they soothe the senses. The Atlanta native’s new single, “FOCUS ON ME,”out now via Def Jam Recordings, is seductive and sweet, but anxiety creeps under the surface. With lilting, conversational melody, the singer-songwriter attempts to connect with his distant lover, pleading with her to put her phone down and give him attention. Chase bolsters his seduction with some classic soul production, courtesy of PRODUCER, laden with warm electric keyboards, gently-strummed acoustic guitars, fluttering woodwinds, and as a coup-de-grace, a soaring string section.

The latest in a run of acclaimed singles, “FOCUS ON ME” will appear on WONDERLOVE, Chase’s next LP, coming in 2025. Chase kicked off his WONDERLOVE run this summer with “PASSENGER SEAT PRINCESS,” an uptempo banger created in collaboration with rising ATL rapper Destin Laurel. In September, Chase dug deeper into his own psyche with the haunting “LIMERENCE,” praised by UPROXX, BET, Rated R&B, and more. Most recently, the 24-year-old artist shared “2OfUs,” a spritely love song, and its accompanying music video.

“FOCUS ON ME” is another sterling addition to Chase Shakur’s catalog of R&B gems. The Atlanta native started his rise in 2022, after dropping out of school to focus on music and getting kicked out of his house in the process. He quickly found success with his 2022 debut project, It’ll Be Fine, home to cult hits like “too far close” (38 million Spotify streams) and “i don’t want to fall in love, it’s too late now” (35.3 million Spotify streams), which drew the attention of Def Jam Recordings. In 2023, Chase capitalized on that album’s success by releasing the it’s not you, it’s me EP, and its companion, it’s not you, it’s me…it’s love, earning him praise from outlets like Billboard, Office Magazine, Lyrical Lemonade, and more.

This year has been a busy one for Chase Shakur, filled with new singles and high-profile performances. In March, just before performing at Rolling Stone’s Future Of Music Showcase at SXSW, Chase shared “THE STUNT-MAN PACK,” a double single featuring “YOLANDA,” an airy, uptempo, and wistful club anthem, and the off-kilter slow jam “OPTIONS.” Over the summer, Chase toured the globe with The Kid LAROI on the Australian artist’s “The First Time Tour.”

Readying himself for a massive 2025, Chase Shakur aims to change the R&B conversation with WONDERLOVE. Stay tuned for much more from the exciting young artist in the near future.

Stream “FOCUS ON ME”: https://chaseshakur.lnk.to/FOCUSONME

Please contact Michelle or Chris for more info.

The Background:

Chase Shakur’s vision is both simple and unendingly ambitious. To put it plainly, the Atlanta-born artist wants to change the sound of R&B. On his new project, “it’s not you, it’s me”, the talented singer-songwriter transcends genre signifiers to conjure up a unique world. Armed with a deep grasp of the South’s musical history—hip-hop, funk, soul, pop, and R&B—Shakur synthesizes these various elements into a forward-thinking sound deeply rooted in Black culture.

Shakur’s decision to drop out of college to pursue music full-time led to him being kicked out of is childhood home. He couch-surfed and spent days in various studios, resting between songwriting sessions. This era helped him forge collaborative bonds with other producers and songwriters, some of whom went on to figure in his Forever N September collective, a group of musicians who helped craft the sound of “it’s not you, it’s me”. The resulting project feels diaristic and transcendent. “it’s not you, it’s me” is a reflection of Chase Shakur’s career thus far, particularly his mental toughness and ability to keep pushing forward all in pursuit of that one goal: To change the shape of music.

Links:

official site | instagram | twitter | facebook | youtube | soundcloud

“Focus On Me”: https://chaseshakur.lnk.to/FOCUSONME

“2OFUS”: http://chaseshakur.lnk.to/2ofus

“LIMERENCE”: http://chaseshakur.lnk.to/LIMERENCE / https://chaseshakur.lnk.to/limerencevis

12.16.2024

Video: Tre Loaded – “Another Whip (Remix)” ft. BigXthaPlug

Two of the South’s Rising Stars Give a Glimpse Behind the Scenes of BigX’s “Take Care Tour” in the Video For Their Speaker-Knocking Remix

Critical Praise:

“The East Memphis rapper brings bouncy trap beats & old school swagger to his music.” – Genius

“Tre Loaded has successfully positioned himself among the esteemed ranks of Memphis’ musical icons. …Tre makes evocative trap music that reflects the reality of the streets, and relates to Gen Z fans worldwide.” – The Tennessee Tribune

“Rapidly rising rap renegade Tre Loaded views his burgeoning career like a proud new papa because he financed his own embryonic career.” – Rolling Out

“Tre Loaded is one of the hottest new talents on his way to the top with videos soaring into the millions and three mind-boggling mixtapes doing numbers right out the gate.” – Grip Magazine

The Video:

21-year-old Tre Loaded spent 2024 establishing his bonafides as one of Memphis’s most exciting rising stars. The young rapper earned a major co-sign earlier this fall when he recruited BigXThaPlug to add his booming, basso charisma to “Another Whip (Remix),” a new version of one of Tre’s viral hits.

Today, Tre and BigX connect for the brand new music video for the remix, going behind the scenes of the recent “Take Care Tour,” headlined by BigX with Tre as a supporting act. The video switches between performance scenes and backstage revelry, as both rappers show off their dancing diamonds and enjoy the spoils of fame.

With 4 million streams across platforms, “Another Whip” provided a breakout moment for Tre Loaded, trending on TikTok and charting on Shazam, and was a highlight from his LOADED mixtape. A 12-track mixtape full of unapologetic Southern rap bangers, LOADED is home to slinky singles like “Push Start,” and a guest appearance from That Mexican OT on the trumpet-laden single “The Ticket,” covered by outlets like Stereogum and HipHopDX. LOADED is available everywhere via Loaded 4 Life/PULSE Records/Connect.

Tre grew up in East Memphis surrounded by music, taking trips to the studio to listen to rappers like his uncle Don Trip. Tre started rhyming at age fifteen, inspired by his Memphis forebears and lyrical street rappers like Rod Wave and Ralo to turn the booth into his diary and turn rapping into his career. In early 2023, Tre first shared “Vo Flow,” a minimalist banger populated mostly by snapping fingers, low-note guitars, and Tre’s percussive voice, which eventually gained traction on social platforms like TikTok. The song has generated over 6 million streams across platform to date. Most recently, Tre joined BigXThaPlug on several Southern dates of his “Take Care Tour,” acting as the star Texas rapper’s direct support. 

Ready to follow-up LOADED and win new fans in 2025, Tre Loaded is the next Tennessee upstart to know. Stay tuned and watch him elevate.

Watch “Another Whip” ft. BigXthaPlug: https://www.youtube.com/watch?v=lilLhNUcf9k

Stream “Another Whip” ft. BigXthaPlug: https://treloaded.ffm.to/anotherwhipbigx

Stream LOADED: https://treloaded.ffm.to/loaded

Buy tickets for the tour HERE

LOADED tracklist:

1. Lamb Chop
2. Push Start
3. Don’t Panic
4. Rick Owens
5. Another Whip
6. The Ticket (with That Mexican OT)
7. Look Like Money
8. Wanna Be P
9. First Place
10. Trap Do
11. Don’t Know How To Act
12. Before The Deal

“Take Care Tour” Dates:
10/28 – Nashville, TN
10/30 – Charleston, SC
11/1 – Raleigh, NC
11/3 – Charlotote, NC
11/22 – St. Louis, MO
11/24 – Oklahoma City, OK
11/25 – Houston, TX
11/27 – San Antonio, TX
11/29 – Dallas, TX
11/30 – Austin, TX

Photo credit: Gino Suvino-Vinatieri

Please contact Michelle or T’Keyah for more info.

The Background:

Tre Loaded is a dynamic rapper renowned for his evocative trap music that vividly portrays the realities of street life. At just 21 years old, the East Memphis native has made significant waves in the music scene, particularly with his viral hit “Vo Flow,” which has garnered over 6 million streams globally. Tre Loaded’s music, shaped by his tough upbringing and familial ties to Memphis rap through his uncle, rap pioneer Don Trip, reflects a blend of influences from hip-hop legends like Future and Lil Wayne to pop icons like Bruno Mars. His breakthrough came through TikTok, where “Vo Flow” propelled him into the spotlight and showcased his distinctive style. Committed to staying relevant in a competitive industry, Tre Loaded has quickly risen with a steady stream of successful singles and mixtapes, including Made In Memphis, Loaded 4 Life, and All Bout Profit. This August, he will release LOADED, his first mixtape distributed via Pulse Records, further cementing his evolving artistry and dedication to his craft.

Links:

instagram | tiktok |  spotify | youtube

“Another Whip” ft. BigXThaPlug: https://treloaded.ffm.to/anotherwhipbigx / https://www.youtube.com/watch?v=lilLhNUcf9k

“Another Whip” ft. BigXThaPlug:

Loaded EP: https://treloaded.ffm.to/loaded

Buy tickets to see Tre Loaded on BigXThaPlug’s “Take Care Tour”: https://www.bigxthaplugofficial.com/

“Look Like Money”: https://www.youtube.com/watch?v=Jx7QCONhV9Y

“Push Start”: https://www.youtube.com/watch?v=F53jkgeTB4g

“Another Whip”: https://youtu.be/DwdJrnF0FJo

“Vo Flow”: https://www.youtube.com/watch?v=xWUPoMJZ-L4

12.17.24

Baja Beach Fest Releases A Powerful Aftermovie for BBF 2024, Capturing the Inimitable Vibe of the Reggaeton & Latin Music Festival

The Festival Returns to Rosarito Beach, MX in 2025, From August 8-10

The New Aftermovie Provides Fans the Chance to Re-Live the Sold Out BBF 2024, Providing Highlights of Performances From Artists Like Rauw Alejandro, Peso Pluma, Fuerza Regida, and Kali Uchis and Shining a Spotlight on the Festival’s Unique Beachside Atmosphere 

“Baja Beach Fest (BBF) presented some of reggaeton and Latin trap’s biggest names, cementing the beachside event as a top-tier celebration of música urbana” – Billboard

Featured article: Baja Beach Fest Founders Aaron Ampudia And Chris Den Uijl Discuss Their Reggaeton Festival’s Cross-Border Business – Pollstar

“A powerful sense of cultural ownership among young Latinx fans at a moment when the very idea of the mainstream is changing…the sold-out show is already a success” – L.A. Times

The Announcement:

Each summer, Baja Beach Fest brings the town of Rosarito Beach, MX to life with revelers in town to hear the best in Reggaeton and Latin Music. Baja Beach Fest 2024 was one of the most special editions of the festival yet, with A-list headliners, exciting risers, and a party atmosphere that lasted for three days and nights. Today, Baja Beach Fest releases the official BBF 2024 aftermovie, presenting highlights from the weekend in kinetic fashion.

Meticulously edited and crafted by the BBF team, the new Aftermovie is a comprehensive chronicling of the weekend’s highlights, featuring thrilling performance clips, testimonials from artists and fans, euphoric crowd shots, and illuminating atmopsheric elements that make the festival unique. The movie begins with a focus on the fans, as they stream into the festival wearing their bathing suits and draped in a rainbow array of flags, ready to hear their favorite artists, including more Mexican artists than ever before. Wide establishing shots display the scale of the festival, as it transforms the beachside town of Rosarito into the epicenter of Latin culture.

The Aftermovie pays special attention to the performances of the fest’s incredible headliners. Rauw Alejandro closed out Friday night with a heavily choreographed set, featuring scorching renditions of his danceable hits. Saturday brought Peso Pluma, the biggest star in Mexican music today, who basked in the glory of his home country fans and brought out special guests Junior H and Oscar Maydon. On Sunday, innovative corridors Fuerza Regida, led by frontman JOP, performed music from their genre-bending album and ended the festival on a high note, while Kali Uchis brought her indelible grace to a floral, soothing, and sensual Special Sunday Set. Beyond the headliners, the Aftermovie makes time to highlight artists like Becky G, an Inglewood, CA native who spoke directly to her many fellow SoCal natives of Mexican heritage in attendance, hitmaking singer-songwriter Jhayco, and rising Mexican heartthrob Xavi. Baja Beach Fest’s 2024 Aftermovie ends as it begins, with a focus on the fans, as they tell the filmmakers their favorite part of Baja Beach Fest: answers range from the beach to the vibes to the performances to the mujeres.

Baja Beach Fest is a tradition that started in 2018, and has continued for 6 amazing festivals. For over half a decade, the festival has become a can’t miss weekend destination for many SoCal residents, with Rosarito located just 45 minutes south of San Diego, CA. Returning to Rosarito Beach from August 8-10th, and with the Primer Aceso pre-sale sold out in just hours, Baja Beach Fest 2025 promises to be one of the most exciting editions in the festival’s history–stay tuned, it’s gonna be a massive year.

Watch the Aftermovie on BBF’s YouTube

View more information about the festival at BajaBeachFest.com

View photos from Baja Beach Fest 2024 HERE

Visit BajaBeachFest.com for more info.

Please contact Michelle, Kevin, or Annjie for more info.

The Background:

Baja Beach Fest is known for its beautiful beachside location, in the heart of Rosarito Beach in Baja California on the Pacific Coast. During the festival, the town comes alive with merchants, surfing, ATV riding, horseback riding, and other beach activities, street food, and more, creating a party atmosphere that extends for blocks in either direction. Whether it’s the music or the ocean breeze, vibes are immaculate all weekend long, creating an atmosphere that embodies the festival’s slogan: “Menos hate, Más perreo.”

Founded by Chris Den Uijl and Aaron Ampudia of La Familia Presenta in 2018, Baja Beach Fest is an institution in the global music industry, bringing superstars that have included Bad Bunny, Karol G, Daddy Yankee, and J Balvin. In 2022, La Familia Presenta branched out, founding the Sueños Festival in Chicago, in partnership with C3/Lollapalooza, as well as partnering with Ocesa to host Coca-Cola Flow Fest festivals in Mexico City and Monterrey.

Links:

official website | instagram | facebook | twitter

Watch the Baja Beach Fest 2024 Aftermovie: https://youtu.be/PNdmzfPMY_c?si=L4oiluti6ozGShEQ

11.16.2024

Video: Big Moochie Grape – “Never Come Second”

The Paper Route Empire Rapper Proves Why He Stays On Top In The Latest Video From EAT OR GET ATE 2

Critical Praise:

“It’s hard-working hustler music that never lets up, with a beat that never sleeps. Big Moochie Grape makes soundtracks not just for grinding, but for surviving.” – Pitchfork

“[East Haiti Baby is] an impressive body of work from one of Memphis’s strongest frontrunners.” – HotNewHipHop

The Video:

Making an impact with his gigantic personality and hard-hitting bars, Big Moochie Grape is an undeniable force in the Memphis rap game. Today, he shares the video for “Never Come Second,” a highlight track from his recent project EAT OR GET ATE 2. Over Bandplay’s pounding drums and hypnotizing keys, Moochie recounts his come-up, emphasizing that he made it to the top by staying true to himself: “It ain’t no cap in my rap / I done been in the trap / Big Moochie be servin’ the junkies / Paper Route Empire, long live Dolph, only thing I know is go get the money.” In the “Never Come Second” video, the PRE rapper reflects on the moments that made him, including his recent time in prison, using them as a reminder to stay focused and to keep winning.

“Back In The Maybach” appears on Big Moochie Grape’s new project EAT OR GET ATE 2, which earned praise from XXL, The FADER, VIBE, and more. Stacked with street anthems, the project finds Moochie intimidating the competition with his tongue-twisting bars and frightening flexes. Highlight tracks from the project include the triumphant opener “Crip Blue Hundreds,” the Key Glock and Kenny Muney-featuring “Bigg Azz Bands,” and the celebratory “Back In The Maybach.” With additional features from Money Man on the cutthroat “No Favors,” as well as Big Scarr on the previously-released “Trap A Lil Harder,” EAT OR GET ATE 2 is available everywhere via Paper Route Empire.

Moochie’s journey to EAT OR GET ATE 2 began earlier this year, releasing the thrilling first-day-out single “Wake Em Up,” and creating a new music video for his 2022 track “Fun,” a collaboration with his mentor Young Dolph (2.4 million views). EAT OR GET ATE 2 follows up Moochie’s November 2023 project, East Haiti Baby: Incarcerated, a deluxe version of his 2022 mixtape that welcomed guest spots from fellow incarcerated rappers like YFN Lucci, Rio Da Yung OG, Bankroll Freddie, and PRE’s own Big Unccc.

With EAT OR GET ATE 2 out now, Big Moochie Grape is hellbent on stepping on necks. Stay tuned for much more music from the East Memphis rapper as the year comes to a close.

Watch “Never Come Second”: https://www.youtube.com/watch?v=tN9lLlV_zjo

Stream EAT OR GET ATE 2: https://music.empi.re/eatgate2

EAT OR GET ATE 2 Tracklist:

1. Crip Blue Hundreds
2. Never Come Second
3. Manifest ft. Key Glock
4. Bigg Azz Bands ft. Key Glock & Kenny Muney
5. Can’t Stop It
6. Bacc In The Maybach
7. No Favors ft. Money Man
8. Yea
9. Trap A Lil Harder ft. Big Scarr
10. Ice Age
11. TROLLIN’
12. Send Em A Message

Please contact Michelle or Destiny for more info.

Links:

youtube | instagram | spotify

“Never Come Second”: https://www.youtube.com/watch?v=tN9lLlV_zjo

“Back In The Maybach”: https://www.youtube.com/watch?v=JtcDWiloP5g

“Yea”: https://www.youtube.com/watch?v=Q3Oe6FPK-64

EAT OR GET ATE 2: https://music.empi.re/eatgate2

“Crip Blue Hundreds”: https://www.youtube.com/watch?v=t8Xb8WZXZqA

“Trap A Lil Harder”: https://music.empi.re/trapalilharder

“TROLLIN”: https://music.empi.re/trollin / https://www.youtube.com/watch?v=eMuREWyrMRM

“Fun” ft. Young Dolph: https://www.youtube.com/watch?v=cDv5pTZXiVg

“Workin”: https://music.empi.re/workinbigmoochie

“Get Money Catch Bodies”: https://youtu.be/ntkoOK6XRRQ

“Spin It Again”: https://www.youtube.com/watch?v=yQZyu8KD7WM

“Right Now” ft. Kenny Muney: https://youtu.be/5UUAC2yqPXI

“Breakdance” ft. Key Glock: https://www.youtube.com/watch?
v=Bvg0UxZE4iE

“Acting Up”: https://youtu.be/5JsM49Go7UQ

“East Haiti Baby”: https://youtu.be/q1zKetJatYU

East Haiti Baby: https://music.empi.re/easthaitibaby

“Christopher Wallace”: https://youtu.be/Rx86-gZU9ho

“Uncut & Raw”: https://music.empi.re/uncutrawmoochie / https://www.youtube.com/watch?v=UsF4VukxP3I

“Never Had Sh*t”: https://www.youtube.com/watch?v=8R6QPQnGZXw

“I’m The One”: https://www.youtube.com/watch?v=K_hkwDs5y6M

“In Dolph We Trust”: https://www.youtube.com/watch? v=UcH4VAwmDCo

“Non Stop”: https://www.youtube.com/watch?v=aeJ4jDbkWTw

“iLLUMINATi Business”: https://www.youtube.com/watch?v=Ez4LPZxQ-1Y

12.18.2024

Mozzy and Kalan.FrFr Reveal the Tracklist For LUCKY HER, Their Collaborative Project, Featuring Guest Spots from Skilla Baby, Rob49, and Shordie Shordie

Home to the New Single “BBL” ft. Rob49, LUCKY HER Arrives on 12/20 via EMPIRE

SoCal and NorCal Connect For a 10-Track Album That Thrives on the Chemistry Between the Sacramento Native and L.A. Mainstay, Combining Flirtatious Rhymes with Street Realness

Critical Praise:

“Mozzy is the flip side of that coin, conscience-stricken and tormented by every loss. Less than a year removed from a stint in federal prison, there is seemingly even greater caution to his music now, turning his matter-of-fact disposition in an even more poignant direction. Mozzy, who recently said he was “not one to glorify his L’s,” has moved into a hyper-reflective position on his new album, Children of the Slums.” – NPR

“He never needs to raise his voice or act out just to grab your attention; his delivery is assured and consistent but never overconfident. But despite how second nature rapping is for Mozzy, he never lets that confidence tilt into arrogance.” – Pitchfork

“Mozzy is the definition of a rapper in the zone, with a signal-to-noise ratio that rivals anyone else working in hip-hop today.” – Complex

“Chalk it up as a victory for Sacramento’s lyrical champion.” – HipHopDX

Rolling Stone’s 100 Greatest West Coast Rap Songs of All Time (#68, “Bladadah”)

The Announcement:

Mozzy and Kalan.FrFr plan to close our 2024 with an album for players of all genders, LUCKY HER, combining their sensibilities into a breezy collection of West Coast anthems. Today, the Cali duo reveals the tracklist for the upcoming album, including collaborations with rising rap stars from all over the map. New Orleans’ own Rob49 joined the duo for last week’s luxurious single and video, “BBL,” which featured a music video with a cameo appearance from album cover star India Love. Detroit’s favorite ladies’ man Skilla Baby lends his talents to “SIZE ME UP,” while the duo welcomes Mozzy’s frequent collaborator Shordie Shordie to apply his deft melodic touch to “EULOGY.”

LUCKY HER tracklist:

1. BBL (feat. Rob49)
2. MY HOOD
3. EGGS IN THE MORNING
4. SPEEDIN!
5. SIZE ME UP (feat. Skilla Baby)
6. NO MUNYON NO FUNYON (Remix)
7. RUN EM OVER
8. EULOGY (feat. Shordie Shordie)
9. WHERE I COME FROM (BONUS)
10. SEEN IT ALL (BONUS)

Following in the footsteps of fan favorite songs like “Whole 100” and “No Love,” LUCKY HER combines Mozzy’s hard-nosed storytelling with Kalan’s melodic flexes and earworm hooks, resulting in a synthesis that combines R&B, rider music, and street rap into a synthesis that could only have come from the West Coast. The 10-track project is tailor made for beautiful women and the men that pursue them, presenting songs that are flirtatious and out of pocket, but doesn’t sacrifice the realness for which both emcees are known. The first collaborative album from the two respected California artists, LUCKY HER arrives December 20th via EMPIRE

With their first-ever collaborative project, Mozzy and Kalan.FrFr hope to put a finishing touch on a triumphant year for West Coast hip-hop. Stay tuned for more about LUCKY HER.

Pre-save LUCKY HER: https://music.empi.re/luckyher

View behind-the-scenes photos of Mozzy, Kalan.FrFr, Rob49, and India Love at the “BBL” video shoot HERE (Credit: Jimmy Lee Smith, @wtfjimmylin)

Please contact Michelle or Kevin for more info.

Links:

Mozzy: official site | instagram | twitter | youtube | spotify | apple
Kalan.FrFr: official site | links | instagram | twitter | youtube | spotify

Mozzy & Kalan.FrFr – “BBL” ft. Rob49: https://www.youtube.com/watch?v=pgKIvcOL-fY

Pre-save LUCKY HER: https://music.empi.re/luckyher

Mozzy – CHILDREN OF THE SLUMS: https://mozzy.lnk.to/ChildrenOfTheSlums

Kalan.FrFr – MAKE THE WEST GREAT AGAIN: https://kalanfrfr.komi.io/

12.18.2024

Farruko Shares “VIBE,” a New Music Video From His Epic Album CVRBON VRMOR

The New Video Follows Farru’s Recent Sold Out Show at El Coliseo de Puerto Rico, Featuring Stunning Visuals, Numerous Special Guests, and 57 Songs From the Artist’s Hit-Filled Catalog

A High-Octane Sci-Fi Epic Featuring His Signature Combination of Reggaeton, Latin Pop, and Electronic Music, Farruko’s CVRBON VRMOR is Available on All Platforms

Critical Praise: 

Winner – Premios Juventud 2021 (La Mezcla Perfecta)

2x Latin GRAMMY Award Winner (2016, 2019)

ASCAP Latin Songwriter of the Year (2018)

Latin Billboard Award Winner (2015)

Nine Latin Airplay #1 Hits (including 2020’s “La Toxica” and 2021’s “PEPAS”)

The Announcement:

December 18, 2024 (Miami, FL) – Multi-Platinum superstar Farruko shares the new music video for “VIBE,” a highlight from his 2024 album CVRBON VRMOR. Romantic, warm, and welcoming, the Afrobeats-influenced “VIBE” invites Farruko’s beloved on a long road trip, where they can watch the sun go down away from all earthly troubles. The video, directed by SMALLDY, translates Farru’s CVRBON VRMOR aesthetic into a tropical setting, as he and his girl travel in a camo-plated ATV to the beach, the rainforest, and back.

The release of “VIBE” follows Farru’s historic headlining performance at el Coliseo de Puerto Rico, bringing songs from his latest album CVRBON VRMOR to life for the first time. The sold out show coincided with the legendary venue’s anniversary, celebrating 20 years of el Coliseo, known to fans as el Choli, one of the most important live venues in North America. The performance featured 57 songs from Farru’s unbeatable catalog, including “PEPAS,” “Calma,” “Delincuente,” “Fantasias (Remix),” “Krippy Kush,” “La Tóxica,” and many more, and special guest spots from De La Ghetto, Pedro Capo, Ñengo Flow, Darell, and many more.

Released in October, the 26-track CVRBON VRMOR is the culmination of a powerful saga that marks a milestone in his artistic and spiritual journey. CVRBON VRMOR arrives at a crucial moment for Farruko, solidifying his new artistic direction, focusing on reflection, faith, and positive messages. This album represents a musical achievement and a testament to personal and spiritual transformation. In two months since the album’s release, the hit single “CABLES CRUZADOS” has reached #5 on the Billboard Latin Pop Airplay chart and #45 on the Billboard Latin Airplay chart. CVRBON VRMOR  has already racked up over 178.5 million streams on Spotify, 50 million streams on Apple Music, and 11.1 million views on YouTube.. Farruko’s success on this latest project is a testament to his ability to remain authentic and create music from the heart that continues to resonate with millions across the globe.

“This project represents the culmination of an internal battle I’ve been fighting daily,” Farruko shares. “Each song is a testament to my struggle against darkness, a reflection of my search for light and redemption. CVRBON VRMOR is more than music; it’s my spiritual armor.”

Watch “VIBE” HERE

Stream CVRBON VRMOR: Apple | Spotify

Watch the CVRBON VRMOR videos HERE
Watch the video for “SAN MIGUEL” HERE

Photo Credit: SMALLDY

View photos from Farru’s sold out performance at El Coliseo de Puerto Rico HERE (Please credit all photos to SMALLDY)

Please contact Michelle or Chris for more info.

Links:

official site | instagram | spotify | youtube | facebook | twitter

“VIBE”: https://www.youtube.com/watch?v=IAAYhAcDKww

“SAN MIGUEL”: https://www.youtube.com/watch?v=-qx3ayE8AAs

CVRBON VRMOR: https://open.spotify.com/album/4ZOlDViNpY9CrAXTNZMffm

“TROTE” feat. Darell: https://youtu.be/viyFAShOOtk?si=altH68K2fx7iaQHw

“PRESUMIMOS” feat. Nino Freestyle: https://youtu.be/fHy0nJpqbL4?si=R06qXlqsTinILKU5

“MAZACOTE” feat. Ñengo Flow: https://youtu.be/PogLXL6miIA?si=VpNe0jny6pZQW2Cd

“TURBINA”: https://sml.lnk.to/TURBINA

12.10.2024

310babii Reaches Number One at Rhythmic Radio with “rock your hips“

“rock your hips” Follows “Soak City (Do It)” to Become His Second Rhythmic #1 of 2024

On The Fast Track To Stardom at Just 18-Years-Old, the Inglewood, CA Rapper’s Album 310degrees is Out Now via HIGH IQ / EMPIRECritical Praise:

2024 Spotify Artist to Watch

“How 310babii Danced His Way Up the Hot 100 With ‘Soak City (Do It)’” – Billboard

“As the West Coast continues to bask in their summer on top, 310babii is keeping the hits coming.” – Billboard

“24 Rappers To Watch in 2024…effortless creativity is what makes him so exciting” – Complex

“310babii has achieved platinum-selling status at just 18 years old, while successfully graduating high school…310babii’s innovative spirit shines through in his distinctive visuals” – GRAMMY.com

The Announcement:

310babii has accomplished more before his 19th birthday than many artists accomplish in their entire careers. The 18-year-old Inglewood native notches another milestone today, as his single “rock your hips” officially reaches #1 on U.S. Rhythmic Radio. The song, which features remixes with Saweetie and with 310’s fellow L.A. rappers OhGeesy and BlueBucksClan, the bouncy piano-laden banger ascends to #1 for the week of December 14th, after spending 15 weeks on the Top 50. “rock your hips” becomes the young artist’s second Rhythmic Radio number one of the year, following his breakout hit “Soak City (Do It),” which reached #1 at both Rhythmic and Urban simultaneously in late March, reigning for two weeks.

Rising in L.A. and beyond with his easygoing flow and knack for earworm hooks, 310babii has had a massive year, filled with high profile performances, fiery full-lengths, and hundreds of millions of streams. “rock your hips” is a highlight from the artist’s most recent project, 310degrees, which enlists producers like Bankroll Got It, Pilgrim, Diego Ave, TRGC, and more and guests like Luh Tyler, Money Man, and Roy Woods, to illustrate the high-flying life of a young boss. In addition to “rock your hips,” 310degrees is home to the NBA2k25 soundtrack selection “forward back,” and the buzzing single “that’s it.” 310degrees is available everywhere via HIGH IQ / EMPIRE.

Released in late 2023, 310babii become one of the hottest hitmakers on either coast, while he was still taking classes as a high school senior. His momentum carried into 2024, when he was named an artist to watch in 2024 by Complex and Spotify, named an L.A. Rapper To Watch by GRAMMY.com, and released nights and weekends, a February 2024 project that commented on his double life as student and budding star. 310babii performed “Soak City” at a series of high profile events, including Coachella, Rolling Loud California (in his hometown of Inglewood), NBA’s All-Star Weekend, the BET Awards Pre-Show, and most recently, at Kendrick Lamar’s famous “The Pop Out: Ken & Friends,” during Mustard’s DJ set. This summer, 310babii made history when he received his Platinum plaque for “Soak City” on the same day he received his high school diploma.

With two number one hits, over 300 million streams in the bank, and his high school career in the rearview mirror, 310babii is on a superstar trajectory. Stay tuned for much more from the artist in 2025, as he continues to make all the right moves.

Watch “rock your hips” ft. Saweetie: https://www.youtube.com/watch?v=M99RsGnzHoU

Stream 310degrees: https://music.empi.re/310degrees

310degrees tracklist:

1. 7 days a week
2. look easy (ft. Lakeyah)
3. raise your hands
4. that’s it
5. pink whitney
6. rock your hips (ft. OhGeesy & BlueBucksClan)
7. do it right (ft. Money Man)
8. forward back
9. pick it up (ft. Roy Woods)
10. the hills II
11. stuck in my ways (ft. Luh Tyler)
12. she wants (ft, yatta bandz)
13. rock your hips (w/ Saweetie)

Photo credit: Pico Shaw

Please contact Michelle, Kevin, or Chris for more info.

The Background:

During the same weeks he graduated high school, 310babii earned his first platinum plaque. The certification came for “Soak City (Do It),” a song that 310 performed during the Kenny & Friends Pop Event in June. “Every artist has their recipe, and my method of success has been dominating TikTok and social media.” After a consistent handful of seven-figure songs, including “Soak City” and 2024’s “Rock Ya Hips,” 310 is diversifying. His new video single, “Pink Whitney,” applies a winning formula for party anthems and brings that energy to the club.

310babii’s journey began in junior high school. His youthful enthusiasm has always complemented the thought and wisdom of an old soul. In 2023, a single—”Soak City (Do It),” snowballed into a worldwide anthem. A companion dance fueled TikTok and spawned video edits and a remix with OhGeesy and BlueBucksClan. As 310babii’s hit propelled to 20 million music video views, the song reached #1 on the Rhythmic and Rap charts for two consecutive weeks, and spent 19 weeks on the Hot 100. In the weeks and months that followed, he doubled back with a star-studded debut Nights And Weekends, and found more success. 310 has appeared onstage at Coachella, performed sets at Rolling Loud on both sides of the Atlantic, and sold out a hometown show at The Novo. The industry is taking notice, as 310babii made Billboard’s “21 Under 21” list and was named Spotify’s “Most Necessary Artist to Watch 2024” as the DSP crowned him “the voice of a new generation.”

Links:

instagram | spotify | tiktok | youtube

310degrees: http://music.empi.re/310degrees

“that’s it”: https://www.youtube.com/watch?v=H_QYFaDisq4

“forward back”: https://music.empi.re/forwardback

“Pink Whitney”: https://www.youtube.com/watch?v=zvL6xB67UU0

“rock your hips” ft. Saweetie: https://www.youtube.com/watch?v=M99RsGnzHoU

“rock your hips” ft. OhGeesy & BlueBucksClan: https://www.youtube.com/watch?v=vRNW-Tyxz7I

“Soak City (Do It)”: https://www.youtube.com/watch?v=qG27ZXU6QBQ

12.10.2024

Farruko Performs Sold Out Concert at El Coliseo De Puerto Rico, Celebrating 20 Years of the Legendary San Juan Venue

The Hitmaker Delivers a Transportive Live Experience, Featuring Music From His New Album CVRBON VRMOR and Hits From His Career

The Epic Show Featured Performances of 57 Songs From Farru’s Unbeatable Catalog, and Welcomed Special Guests Like De La Ghetto, Pedro Capo, Darell, Ñengo Flow, and Many More

Farruko’s New Single, “SAN MIGUEL,” is Available Now on All PlatformsCritical Praise: 

Winner – Premios Juventud 2021 (La Mezcla Perfecta)

2x Latin GRAMMY Award Winner (2016, 2019)

ASCAP Latin Songwriter of the Year (2018)

Latin Billboard Award Winner (2015)

Nine Latin Airplay #1 Hits (including 2020’s “La Toxica” and 2021’s “PEPAS”)

The Announcement:

December 9, 2024 (Miami, FL) – On December 6th, multi-Platinum superstar Farruko performed a historic headlining performance at el Coliseo de Puerto Rico, bringing songs from his latest album CVRBON VRMOR to life for the first time. The sold out show coincided with the legendary venue’s anniversary, celebrating 20 years of el Coliseo, known to fans as el Choli, one of the most important live venues in North America.

The epic performance combined the live debut of music from CVRBON VRMOR with mega hits from his decade-long career. In total, the performance featured 57 songs, including classics like “PEPAS,” “Calma,” “Delincuente,” “Fantasias (Remix),” “Krippy Kush,” “La Tóxica,” and many more. Farru’s performance combined visuals, music, set design, and costuming to create a transportive narrative experience, dramatizing Farru’s internal struggle with a gripping sci-fi aesthetic. During the show, Farruko brought out special guests including Latin trap legend De La Ghetto, Farru’s “Calma” duet partner Pedro Capo, his close friend Ñengo Flow, fellow hitmaker Darell, and many more, including Divino, Baby Rasta y Gringo, Nino Freestyle, Elena Vargas, Kairo Worship, and DJ Adoni.

“The last time I had the privilege of performing at el Coliseo de Puerto Rico was in 2021, during the ‘La 167’ concerts.” says Farruko. “That was an amazing experience, but this show was something completely different, filled with my new vision and a transformative message. I had the opportunity to play many songs from my album CVRBON VRMOR live for the first time, brought to life by an incredible band and stunning visual effects. I am honored that the show was completely sold out, and I am hopeful that I delivered an experience that my fans will remember and cherish for years to come.”

View photos from Farruko’s stunning performance HERE (Credit: SMALLDY), with highlights included below, and stay tuned for announcements about his upcoming “CVRBON VRMOR Tour.”

Farruko pushes the boundaries of urban music with CVRBON VRMOR, the culmination of a powerful saga that marks a milestone in h

is artistic and spiritual journey. This 26-track album is available now on all digital platforms. CVRBON VRMOR is a musical production and the pinnacle of a deeply personal and spiritual journey Farruko embarked upon following his transformative conversion. In this epic saga, the artist confronts the darkness, facing internal forces that threaten to strip him of his essence and spirit. With his voice as a weapon and his lyrics as sacred testimony, Farruko guides us on a sonic odyssey where every rhythm, note, and verse creates a multi-sensory experience.

The visual treatment of CVRBON VRMOR is equally ambitious. Each song includes a music video that preserves the album’s cinematic aesthetic and draws inspiration from science fiction worlds, such as the ones George Lucas created in Star Wars. Additionally, the audio has been mastered using Dolby Atmos technology. These videos, directed by Sebastián A. Pérez from Intercosmic Studios and Fernando Lugo, use Hollywood-quality special effects and settings to bring Farruko’s spiritual journey to life.

CVRBON VRMOR arrives at a crucial moment for Farruko, solidifying his new artistic direction, focusing on reflection, faith, and positive messages. This album represents a musical achievement and a testament to personal and spiritual transformation. In two months since the album’s release, the hit single “CABLES CRUZADOS” has reached #5 on the Billboard Latin Pop Airplay chart and #45 on the Billboard Latin Airplay chart. CVRBON VRMOR  has already racked up over 178.5 million streams on Spotify, 50 million streams on Apple Music, and 11.1 million views on YouTube.. Farruko’s success on this latest project is a testament to his ability to remain authentic and create music from the heart that continues to resonate with millions across the globe.

Most recently, Farruko shared his beat-shifting new single “SAN MIGUEL,” a powerful and spiritual trap and reggaeton-influenced banger that describes his mindset as he approached the Coliseo concert and his career going forward. The song arrived with a cinematic music video that has racked up over 9 million views in just 3 days, reaching #3 on YouTube’s Trending chart for music.

“This project represents the culmination of an internal battle I’ve been fighting daily,” Farruko shares. “Each song is a testament to my struggle against darkness, a reflection of my search for light and redemption. CVRBON VRMOR is more than music; it’s my spiritual armor.”

Stream CVRBON VRMOR: Apple | Spotify

Watch the CVRBON VRMOR videos HERE

Watch the video for “SAN MIGUEL” HERE

Photo Credit: SMALLDY

Photo Credit: SMALLDY

Photo Credit: SMALLDY

Photo Credit: SMALLDY

Photo Credit: SMALLDY

Please contact Michelle or Chris for more info.

Links:

official site | instagram | spotify | youtube | facebook | twitter

“SAN MIGUEL”: https://www.youtube.com/watch?v=-qx3ayE8AAs

CVRBON VRMOR: https://open.spotify.com/album/4ZOlDViNpY9CrAXTNZMffm

“TROTE” feat. Darell: https://youtu.be/viyFAShOOtk?si=altH68K2fx7iaQHw

“PRESUMIMOS” feat. Nino Freestyle: https://youtu.be/fHy0nJpqbL4?si=R06qXlqsTinILKU5

“MAZACOTE” feat. Ñengo Flow: https://youtu.be/PogLXL6miIA?si=VpNe0jny6pZQW2Cd

“TURBINA”: https://sml.lnk.to/TURBINA

12.6.2024

Album: Kenny Muney – The Blue Seasons Super Deluxe

The Memphis Rapper Continues To Deliver Heat This Winter With A Fiery 12-Track Project ft. Big Moochie Grape, Tay Keith, and More

Critical Praise:

“Kenny’s standout skill is his sense of timing and rhythm. The rapper can do nearly any style or flow out there.” – XXL

“Laced with familiar southern swagger and street tales, the new project solidifies Kenny has a viable name to keep an eye on as the new year creeps up.” – HotNewHipHop

“The South Memphis native has become a master at bodying the braggadocious current Memphis trap sound, while still finding endless ways to make his personal wit and charm stand out on every track.” –Dirty Glove Bastard

The Album:

Whether it’s hot or cold, raining, or snowing, Kenny Muney counts his stacks all year long. Today, the Paper Route Empire rapper shares The Blue Seasons Super Deluxe, his new project. An expansion of this spring’s The Blue Seasons, the new album finds Kenny traveling from winter to summer and back again.

Kenny immediately sets the tone for the project with album opener “Errybody Eats,” a steadily-building Southern anthem where the Memphis rapper reminds listeners the work is never done: “I’m eatin’ good, my pockets full, but I promise I’m still hungry.” On “I Don’t Know Her,” the Memphis rapper stays focused on stacking his cash, moving fast and on to the next step without looking back. As the project continues, Kenny stays ice-cold, talking down on the opps on “You Think You The Sh*t Huh“: “Every time the money call, I pick up, I can’t miss none / Shawty said I seen you with your b*tch, I ask her which one.” He switches up the vibe on “4Ever or 4TheMoment,” getting in his feels and admitting he’s been scared of commitment before but is ready for it now. Fellow PRE labelmate Big Moochie Grape joins Kenny on “Gigantic Muney,” a sizzling Memphis slapper that finds the duo trading bars and big-money flexes. As the new songs on the project come to a close, Kenny is feeling more confident than ever, living life with no regrets on “Do What You Wanna Do When You Got Racks.” “Bangin A$$ Freestyle” (prod. Tay Keith) is a fitting close to the deluxe with the PRE rapper unleashing his most menacing bars and exorbitant flexes: “Went to my dealers, got diamond retainers / Shawty want me to put ice on her finger / I’m a rich n***a, but not like the lame ones.”

The Blue Seasons Super Deluxe is the latest step in Kenny Muney’s mission to take over the game and live up to the legacy of his late mentor Young Dolph. The road to the project began earlier this winter with the videos for “I Ain’t Roddy” and “Jacuzzi On The Roof.” Earlier this year, Kenny Muney shared his album The Blue Seasons. The new project finds Kenny Muney showing all sides of himself: He rhymes with his signature smirk on hustle hard anthems like “Breezy” and “Paper Route,” his new collaboration with close friend Key Glock, but takes time to show his more sensitive side on songs like the romantic “Hate It There” and the reflective “Ion Feel That $hit.” Last year, Kenny shared Blue Muney (Deluxe), home to fiery singles like the guitar-driven “Top,” the soulful intro “Muney Prayer,” and the Hitkidd-produced “In A Rush,” and guest appearances from Key Glock, Money Man, and more.

Kenny Muney shows that he has the talent and determination to succeed in the Empire-building business. Stay tuned for more from Kenny Muney and Paper Route Empire this winter.

Stream The Blue Seasons Super Deluxe: https://music.empi.re/thebluedeluxe

Watch “Paper Route” ft. Key Glock: https://www.youtube.com/watch?v=dTAkvTgppNE

The Blue Seasons Super Deluxe Tracklist:

1. Errbody Eats
2. That N***a / That B*tch
3. Jacuzzi On The Roof
4. I Ain’t Roddy
5. I Don’t Know Her
6. You Think You The Sh*t Huh
7. 4Ever or 4TheMoment
8. Gigantic Muney ft. Big Moochie Grape
9. Sharing Is Caring
10. David Muney
11. Do What You Wanna Do When You Got Racks
12. Bangin A$$ Freestyle ft. Tay Keith
13. My $eason
14. Get Em First
15. Paper Route ft. Key Glock
16. Take A Shot
17. Bodies & Bucks ft. BEO Lil Kenny
18. UHN UHN
19. Hate It There
20. Scratch Off ft. CEO Jizzle
21. Breezy
22. I Hate Me Too
23. Ion Feel That $hit
24. I’m Gone

Please contact Michelle or Chris for more info.

The Background:

A native of South Memphis, Kenny Muney grew up idolizing rappers like Lil Wayne, Gucci Mane, and Boosie. He started rapping at age 15, developing his aggressive aesthetic and honing his deeply rhythmic flow. Kenny got his first brush with fame when he released “YTN Freestyle,” which racked up over 2.5 million YouTube views, made him a neighborhood hero, and earned airplay on local radio. He made noise in 2019 with Muney Talk, his first mixtape for PRE. In 2020, Kenny Muney connected with his mentor Young Dolph for “No Regrets,” a highlight track from Dolph’s Rich Slave (Deluxe) album. “I’m never satisfied,” says Kenny Muney. “It’s a gift and a curse. I’m always looking for the next step.”

Links:

instagram | twitter | spotify | youtube

The Blue Seasons Super Deluxe: https://music.empi.re/thebluedeluxe

“Paper Route” ft. Key Glock: https://youtu.be/dTAkvTgppNE

“Jacuzzi On The Roof: https://www.youtube.com/watch?v=n1FSMJcyO2c

“I Ain’t Roddy”: https://music.empi.re/iaintroddy / https://www.youtube.com/watch?v=lDWV1BKMe7M

Pre-save The Blue Seasons Super Deluxe: https://music.empi.re/thebluedeluxe

“Bodies & Bucks” ft. BEO Lil Kenny: https://www.youtube.com/watch?v=SM2xEZfWVhk

“Take A Shot”: https://www.youtube.com/watch?v=VkyeR7KbP98

“I Hate Me Too”: https://www.youtube.com/watch?v=n1VfoAtqqfY

“Hate It There”: https://www.youtube.com/watch?v=SmhCIO9sWGA

“Breezy”: https://music.empi.re/breezykenny / https://www.youtube.com/watch?v=r0PwhWs51qQ

“Lil Boys”: https://youtu.be/8IudAAM-yVs

“Spendin & Spinnin”: https://www.youtube.com/watch?v=c1x_dpFANiE

“UHN UHN”: https://www.youtube.com/watch?v=fTPZAuDKmCQ

“Holy Water”: https://youtu.be/ThOF0Aw6OhE

“AOGG” ft. Tay Keith: https://youtu.be/JwOBXtwD0m0

“After That”: https://youtu.be/TcAnkTbZoVA

Blue Muney (Deluxe): https://music.empi.re/bluemuneydeluxe

“Ramen Noodles Digital Scales”: https://www.youtube.com/watch?v=yzQu6zlDdZc

“Top”: https://youtu.be/d8K8OQUeP44

“Muney Prayer”: https://www.youtube.com/watch?v=VjOJBN9JMU8

Blue Muney: https://music.empi.re/bluemuney

“In A Rush”: https://youtu.be/ExDXDr6o0l8

“Big Muney Sh*t”: https://www.youtube.com/watch?v=mhY13hHP-X8

“King Pin”: https://www.youtube.com/watch?v=mhY13hHP-X8

“Nobody” ft. Dreezy: https://youtu.be/0lair4loOYs

“No Days Off”: https://www.youtube.com/watch?v=KJSY4dlD8EU

“Cross Country”: https://www.youtube.com/watch?v=JH3MXFf3JZ0

“Leeches” ft. Key Glock: https://www.youtube.com/watch?v=6rFx5-M8t28

“Change Up”: https://www.youtube.com/watch?v=n_A9VYXP2Cw

“Rabbit”: https://www.youtube.com/watch?v=zjY3dLr997w

Time is Muney: https://music.empi.re/timeismuney

Bio, photos, and streams available here: https://audibletreats.com/kenny-muney/

12.6.2024

Mozzy and Kalan.FrFr Announce LUCKY HER, Their New Collaborative Project, Coming 12/20 via EMPIRE

The Accomplished Cali Rappers Recruit Rob49 for New Single “BBL” and Its Music Video

The Sacramento Street Hero and L.A.’s Master Melodist Create a New West Coast Connection, Serving Up a Collection That Brings a Touch of R&B to Their Hard-Nosed Street RapCritical Praise:

“Mozzy is the flip side of that coin, conscience-stricken and tormented by every loss. Less than a year removed from a stint in federal prison, there is seemingly even greater caution to his music now, turning his matter-of-fact disposition in an even more poignant direction. Mozzy, who recently said he was “not one to glorify his L’s,” has moved into a hyper-reflective position on his new album, Children of the Slums.” – NPR

“He never needs to raise his voice or act out just to grab your attention; his delivery is assured and consistent but never overconfident. But despite how second nature rapping is for Mozzy, he never lets that confidence tilt into arrogance.” – Pitchfork

“Mozzy is the definition of a rapper in the zone, with a signal-to-noise ratio that rivals anyone else working in hip-hop today.” – Complex

“Chalk it up as a victory for Sacramento’s lyrical champion.” – HipHopDX

Rolling Stone’s 100 Greatest West Coast Rap Songs of All Time (#68, “Bladadah”)

The Announcement:

Sacramento’s Mozzy and Los Angeles’s Kalan.FrFr have distinct West Coast sensibilities that blend like chocolate and peanut butter, resulting in a chemistry that has produced multiple collaborations over the years. Today, the two acclaimed Cali rappers announce LUCKY HER, their first-ever collaborative full-length, coming December 20th via EMPIRE.

Following in the footsteps of fan favorite songs like “Whole 100” and “No Love,” LUCKY HER combines Mozzy’s hard-nosed storytelling with Kalan’s melodic flexes and earworm hooks, resulting in a synthesis that combines R&B, rider music, and street rap into a synthesis that could only have come from the West Coast. The 10-track project is tailor made for beautiful women and the men that pursue them, presenting songs that are flirtatious and out of pocket, but doesn’t sacrifice the realness for which both emcees are known.

Today, the newly-minted duo shares “BBL,” the first single and music video from the upcoming album. A propulsive banger with buzzing bass and twinkling keys, “BBL,” short for “bad b*tches like,” demonstrates what the two artists are willing to do for their loyal ladies, buying them jewels, courtside seats, first-class flights, and more: “She gets what she want because she play it right/Yellow white gold Rollie, call it day and night,” spits Mozzy. Mozzy and Kalan recruit New Orleans firebrand Rob49 to provide a dose of energy, as his aggressive delivery finds a new home over the West Coast beat. The music video features all three rappers, and a cameo appearance from India Love, who also graces the album’s cover.

Please contact Michelle or Kevin for more info.

Links:

Mozzy: official site | instagram | twitter | youtube | spotify | apple
Kalan.FrFr: official site | links | instagram | twitter | youtube | spotify

Mozzy – CHILDREN OF THE SLUMS: https://mozzy.lnk.to/ChildrenOfTheSlums

Kalan.FrFr – MAKE THE WEST GREAT AGAIN: https://kalanfrfr.komi.io/

12.5.2024

Video: Kenny Muney – “Paper Route” ft. Key Glock

The South Memphis Emcee Prepares For Friday’s The Blue Seasons Super Deluxe, Recruiting His PRE Brother Key Glock to Blow a Bag in His Hometown

Critical Praise:

“Kenny’s standout skill is his sense of timing and rhythm. The rapper can do nearly any style or flow out there.” – XXL

“Laced with familiar southern swagger and street tales, the new project solidifies Kenny has a viable name to keep an eye on as the new year creeps up.” – HotNewHipHop

“The South Memphis native has become a master at bodying the braggadocious current Memphis trap sound, while still finding endless ways to make his personal wit and charm stand out on every track.” –Dirty Glove Bastard

The Video:

Kenny Muney producing Memphis bangers like clockwork, delivering with consistency and quality all year long. Connecting with his Paper Route Empire brother Key Glock ahead of this Friday’s release of The Blue Seasons Super Deluxe, Kenny perfects his “Paper Route” in a new music video. A down and dirty Memphis banger, “Paper Route” finds both rappers in their bag, each sinking into the beat’s pocket with some of their toughest flexes to date: “Me and Kenny Muney been about this money since birth,” emphasizes Glock. In the video, the two heavy-hitters stunting in their hometown, turning up the hydraulics on thier Benz and Maybach as they prove who really runs their city.

“Paper Route” is a highlight from The Blue Seasons, which receives a new expansion this Friday with the release of The Blue Seasons Super Deluxe. Sporting recent singles like “I Ain’t Roddy” and “Jacuzzi On The Roof,” the new Super Deluxe is a 24-track pack of gritty Memphis music, featuring 12 new tracks and bottomless bars. Among the new tracks is a collaboration with fellow PRE bruiser Big Moochie Grape, and a fiery freestyle produced by Tay Keith. The culmination for a huge year for the South Memphis mainstay, The Blue Seasons Super Deluxe arrives on Friday, December 6th, via Paper Route Empire.

The Blue Seasons Super Deluxe is the latest step in Kenny Muney’s mission to take over the game and live up to the legacy of his late mentor Young Dolph. Last year, Kenny shared Blue Muney (Deluxe), home to fiery singles like the guitar-driven “Top,” the soulful intro “Muney Prayer,” and the Hitkidd-produced “In A Rush,” and guest appearances from Key Glock, Money Man, and more.

Kenny Muney shows that he has the talent and determination to succeed in the Empire-building business. Stay tuned for the ice cold The Blue Seasons Super Deluxe, out Friday.

Watch “Paper Route” ft. Key Glock: https://youtu.be/dTAkvTgppNE

Pre-save The Blue Seasons Super Deluxe: https://music.empi.re/thebluedeluxe

The Blue Seasons Super Deluxe Tracklist:

1. Errbody Eats
2. That N***a / That B*tch
3. Jacuzzi On The Roof
4. I Ain’t Roddy
5. I Don’t Know Her
6. You Think You The Sh*t Huh
7. 4Ever or 4TheMoment
8. Gigantic Muney ft. Big Moochie Grape
9. Sharing Is Caring
10. David Muney
11. Do What You Wanna Do When You Got Racks
12. Bangin A$$ Freestyle ft. Tay Keith
13. My $eason
14. Get Em First
15. Paper Route ft. Key Glock
16. Take A Shot
17. Bodies & Bucks ft. BEO Lil Kenny
18. UHN UHN
19. Hate It There
20. Scratch Off ft. CEO Jizzle
21. Breezy
22. I Hate Me Too
23. Ion Feel That $hit
24. I’m Gone

Please contact Michelle or Chris for more info.

Links:

instagram | twitter | spotify | youtube

“Paper Route” ft. Key Glock: https://youtu.be/dTAkvTgppNE

“Jacuzzi On The Roof: https://www.youtube.com/watch?v=n1FSMJcyO2c

“I Ain’t Roddy”: https://music.empi.re/iaintroddy / https://www.youtube.com/watch?v=lDWV1BKMe7M

Pre-save The Blue Seasons Super Deluxe: https://music.empi.re/thebluedeluxe

“Bodies & Bucks” ft. BEO Lil Kenny: https://www.youtube.com/watch?v=SM2xEZfWVhk

“Take A Shot”: https://www.youtube.com/watch?v=VkyeR7KbP98

“I Hate Me Too”: https://www.youtube.com/watch?v=n1VfoAtqqfY

“Hate It There”: https://www.youtube.com/watch?v=SmhCIO9sWGA

“Breezy”: https://music.empi.re/breezykenny / https://www.youtube.com/watch?v=r0PwhWs51qQ

“Lil Boys”: https://youtu.be/8IudAAM-yVs

“Spendin & Spinnin”: https://www.youtube.com/watch?v=c1x_dpFANiE

“UHN UHN”: https://www.youtube.com/watch?v=fTPZAuDKmCQ

“Holy Water”: https://youtu.be/ThOF0Aw6OhE

“AOGG” ft. Tay Keith: https://youtu.be/JwOBXtwD0m0

“After That”: https://youtu.be/TcAnkTbZoVA

Blue Muney (Deluxe): https://music.empi.re/bluemuneydeluxe

“Ramen Noodles Digital Scales”: https://www.youtube.com/watch?v=yzQu6zlDdZc

“Top”: https://youtu.be/d8K8OQUeP44

“Muney Prayer”: https://www.youtube.com/watch?v=VjOJBN9JMU8

Blue Muney: https://music.empi.re/bluemuney

“In A Rush”: https://youtu.be/ExDXDr6o0l8

“Big Muney Sh*t”: https://www.youtube.com/watch?v=mhY13hHP-X8

“King Pin”: https://www.youtube.com/watch?v=mhY13hHP-X8

“Nobody” ft. Dreezy: https://youtu.be/0lair4loOYs

“No Days Off”: https://www.youtube.com/watch?v=KJSY4dlD8EU

“Cross Country”: https://www.youtube.com/watch?v=JH3MXFf3JZ0

“Leeches” ft. Key Glock: https://www.youtube.com/watch?v=6rFx5-M8t28

“Change Up”: https://www.youtube.com/watch?v=n_A9VYXP2Cw

“Rabbit”: https://www.youtube.com/watch?v=zjY3dLr997w

Time is Muney: https://music.empi.re/timeismuney

Bio, photos, and streams available here: https://audibletreats.com/kenny-muney/

11.5.2024

Video: Chow Lee – “im not really spiritual!” ft. AJ Tracey

The Sexy Drill Maestro Connects With a Grime Legend in a Steamy Video From Chow’s Acclaimed Sex Drive Album

Critical Praise:

“Meet the Artists Taking New York Drill in a New Direction” – Rolling Stone

“His new album, Sex Drive, arrives amid a surge of sexy drill, but while artists like wolfacejoeyy and Baby Osama have brought the sound into new territories, Lee remains the genre’s greatest entertainer.” – Pitchfork

“Chow Lee, one of the torchbearers of the sexy drill sound that has taken over the Empire State this year.” – Billboard

“It’s not just his pen that’s sharpened: Sex Drive finds Chow firmly in the pocket, teasing out stop-start meters across a startling breadth of instrumentals.” – The FADER

“He fully leans into the sexy drill version of Allen Iverson, who infamously dismissed practice in his classic press conference in the early 2000s. Chow’s constant teeth-sucking on the track is also fitting for the level of pretentiousness he conveys on the track. ‘Practice!’ is great.” – VIBE

“…we consider them pioneers of this sexy drill sound.” – HotNewHipHop

The Video:

Chow Lee chronicles his love life with no filter and boundless enthusiasm. Returning with details about his latest sexcapades, and bringing along a legendary British rapper for the ride, Chow shares the video for “im not really spiritual!,” a highlight from his 2024 album, Sex Drive. A fast-paced sexy drill heater, “im not really spiritual!” features Chow’s trademark honesty, delivering his mission statement on the song’s hook: “I’m not really lyrical, I’m just talkin’ my sh*t on the beat and it works.” AJ’s rapidfire flow is a perfect fit for the song’s ice cold atmosphere, as he touches down in NYC and joins Chow on a hunt for the city’s baddest. The new video dramatizes the cross-Atlantic duo’s night on the prowl, following Chow and AJ as they hit the strip club, the regular club, and back again.

Following videos for highlights like “settings!” and “tequila vacay!” ft. Roy Woods, “im not really spiritual!” continues Chow Lee’s successful 2024. Praised by outlets like Pitchfork, Billboard, The FADER, XXL, and more, Sex Drive affirms Chow’s position as leader of the sexy drill scene. Sex Drive is also home to Chow’s series of viral singles, including “swag it!,” which earned a remix featuring Flo Milli, and “ms. Beautiful v,” which generated millions of streams, went viral on TikTok (20k creations), and placed on the Top 25: New York City chart on Apple Music, along with Cash Cobain-produced singles “act bad twin” ft. Bay Swag & Cash Cobain and the Allen Iverson-referencing “practice!” With additional features from Anycia, AJ Tracey, Sleepy Hallow, and more, Sex Drive is available on all platforms now via EMPIRE.

Sex Drive is the proper follow-up to Chow’s super sexy 2023 album Hours After The Club, an addictive listen, radiating with the seductive charm that inspired Pitchfork to affectionately call Chow Lee the “horniest rapper out.” Both albums continue the momentum from 2022 album 2 Sexy 2 Slizzy, Chow’s totemic collaboration with Cash Cobain that kickstarted the sexy drill movement, recently named the 19th Best Album of the 2020s So Far by Pitchfork. Earlier this year, Chow performed on the main stage at Rolling Loud California and performed his first-ever show in Austria during Rolling Loud Europe, and will return later this year to Rolling Loud Miami.

As 2025 approaches, Chow Lee looks to continue his run as the most eligible bachelor in the rap game. Stay tuned for much more.

“im not really spiritual!” ft. AJ Tracey: https://www.youtube.com/watch?v=G9FhAaFHifM

Stream Sex Drive: https://music.empi.re/sexdrive

Sex Drive tracklist:

1. advance w her!
2. addys!
3. practice!
4. i’m not really spiritual! (ft. AJ Tracey)
5. ms. beautiful v!
6. GMT
7. settings!
8. u got fans!
9. tequila Vacay! (ft. Roy Woods)
10. LSD
11. 48!
12. cinderbella!
13. bangbang!
14. sleepy & sheff (ft. Sleepy Hallow & Cash Cobain)
15. act bad twin! (ft. Cash Cobain & Bay Swag)
16. get back! (ft. Anycia)
17. swag it (remix) (ft. Flo Milli)
18. swag it!
19. skeleTONS

Photo credit: @mikecilantro_

Please contact Michelle or Chris for more info.

The Background:

TChow Lee is on a mission to become the next King of New York. He made major moves in the city’s rap scene with 2 SLIZZY 2 SEXY, his 2022 collaborative project with Cash Cobain. Praised by Pitchfork and Rolling Stone, and earning “Best of 2022” distinction from UPROXX, The FADER, and more, 2 SLIZZY 2 SEXY combined the sample-heavy sound of the Bronx with the hard-hitting dance beats from New Jersey to change the face of the NYC drill scene. 2 SLIZZY 2 SEXY highlight “Vacant” was recently named the 73rd Best East Coast Rap Song of All Time by Rolling Stone. Chow recently reconnected with Cash on the sexy drill anthem “Rump,” plus the Nelly-sampling “Not No Xanax 2” from Cash’s new album, and joined Wolfacejoeyy and Cash on the Pitchfork-approved “Weekend,” and released the fiery Hours After The Club anthem in July 2023.

Now, with buzzing singles like “swag it!” and “Ms. Beautiful V,” the Long Island native is primed to take his sexy drill sound mainstream. Stay tuned for more.

Links:

instagram | twitter | soundcloud | spotify | youtube | tiktok

“im not really spiritual!” ft. AJ Tracey: https://www.youtube.com/watch?v=G9FhAaFHifM

“tequila vacay!”: https://youtu.be/I_Z6fao6Kec 

“settings!”: https://youtu.be/I_Z6fao6Kec

“addys!”: https://www.youtube.com/watch?v=MD1bDXQ_hDk

Sex Drive: https://music.empi.re/sexdrive

“u got fans!”: https://www.youtube.com/watch?v=_jA94X5PP-4 / https://music.empi.re/ugotfans

“practice!”: https://www.youtube.com/watch?v=kZykbfIsR98 / https://music.empi.re/practice

“act bad twin!”: https://music.empi.re/actbadtwin / https://www.youtube.com/watch?v=nO4jiB8xzMM

“swag it” (Remix) ft. Flo Milli: https://www.youtube.com/watch?v=iaUHpk_soaw

“S.N.A.!”: https://www.youtube.com/watch?v=K2-uRTLWzGg / https://music.empi.re/sna

“Porno Story!”: https://music.empi.re/pornostory / https://www.youtube.com/watch?v=EgZ0Nz3uUfs

“swag it!”: https://music.empi.re/swagit / https://www.youtube.com/watch?v=GgAOAmMtDP8

“ready 2 live”: https://www.youtube.com/watch?v=IlDzu3bPMhc / https://music.empi.re/readytolive

“team effort!”: https://music.empi.re/teameffort / https://youtu.be/R1y_B49qxME

“adultery”: https://www.youtube.com/watch?v=Lwz3G-UVaYc

“Drais”: https://youtu.be/93Cb1n_z3Ro

“Chow Lee’s Life”: https://youtu.be/0MByBzmfvYA

Hours After The Club: https://music.empi.re/hoursaftertheclub

“YUP!”: https://www.youtube.com/watch?v=GWzRIW65eDY

“SUPERSEXXXYSUMMER”: https://music.empi.re/supersexxxysummer

“no hesi”: https://www.youtube.com/watch?v=AQcgrvDuIk8

“pamper!”: https://www.youtube.com/watch?v=iHGXZ4xVdxY

12.3.2024

Video: Kenny Muney – “Jacuzzi On The Roof“

The Paper Route Empire Rapper Stays Hot This Winter As He Gets Ready To Release The Blue Seasons Super Deluxe on 12/6

Critical Praise:

“Kenny’s standout skill is his sense of timing and rhythm. The rapper can do nearly any style or flow out there.” – XXL

“Laced with familiar southern swagger and street tales, the new project solidifies Kenny has a viable name to keep an eye on as the new year creeps up.” – HotNewHipHop

“The South Memphis native has become a master at bodying the braggadocious current Memphis trap sound, while still finding endless ways to make his personal wit and charm stand out on every track.” –Dirty Glove Bastard

The Video:

Delivering heat all year long, Kenny Muney is a man of all seasons. Getting ready to share The Blue Seasons Deluxe next Friday, the Paper Route Empire rapper shares “Jacuzzi On The Roof,” a new single from the project. Over ominous keys and haunting background vocals, Kenny raps about his money-making habits, issuing a warning to anyone who tries to get between him and his cash: “I gotta go clean this money off, this sh*t got too dirty / Money talkin’ n***a, ain’t tryna hear sh*t you tryna say.” In the video, Kenny speeds around Vegas and the desert with his girl before taking her back to his penthouse hotel room where they chill in a rooftop jacuzzi. “Jacuzzi On The Roof” will appear on Kenny’s upcoming project The Blue Seasons Deluxe, out next Friday 12/6.

Earlier this year, Kenny Muney shared his album The Blue Seasons. The new project finds Kenny Muney showing all sides of himself: He rhymes with his signature smirk on hustle hard anthems like “Breezy” and “Paper Route,” his new collaboration with close friend Key Glock, but takes time to show his more sensitive side on songs like the romantic “Hate It There” and the reflective “Ion Feel That $hit.” The South Memphis native delivers the mission statement for the project on the Bandplay-produced opener “My $eason“: “I might just change my climate, change my mood, I’m tryna capture somethin’.” Featuring additional appearances from CEO Jizzle and BEO Lil Kenny, The Blue Seasons streams everywhere via Paper Route Empire.

The Blue Seasons is the latest step in Kenny Muney’s mission to take over the game and live up to the legacy of his late mentor Young Dolph. Last year, Kenny shared Blue Muney (Deluxe), home to fiery singles like the guitar-driven “Top,” the soulful intro “Muney Prayer,” and the Hitkidd-produced “In A Rush,” and guest appearances from Key Glock, Money Man, and more.

Kenny Muney shows that he has the talent and determination to succeed in the Empire-building business. Stay tuned for more from Kenny Muney and Paper Route Empire this winter.

Stream “Jacuzzi On The Roof”:

Watch “Jacuzzi On The Roof: https://www.youtube.com/watch?v=n1FSMJcyO2c

Pre-save The Blue Seasons Super Deluxe: https://music.empi.re/thebluedeluxe

The Blue Seasons Super Deluxe Tracklist:

1. Errbody Eats
2. That N***a / That B*tch
3. Jacuzzi On The Roof
4. I Ain’t Roddy
5. I Don’t Know Her
6. You Think You The Sh*t Huh
7. 4Ever or 4TheMoment
8. Gigantic Muney ft. Big Moochie Grape
9. Sharing Is Caring
10. David Muney
11. Do What You Wanna Do When You Got Racks
12. Bangin A$$ Freestyle ft. Tay Keith
13. My $eason
14. Get Em First
15. Paper Route ft. Key Glock
16. Take A Shot
17. Bodies & Bucks ft. BEO Lil Kenny
18. UHN UHN
19. Hate It There
20. Scratch Off ft. CEO Jizzle
21. Breezy
22. I Hate Me Too
23. Ion Feel That $hit
24. I’m Gone

Please contact Michelle or Chris for more info.

Links:

instagram | twitter | spotify | youtube

“Jacuzzi On The Roof: https://www.youtube.com/watch?v=n1FSMJcyO2c

“I Ain’t Roddy”: https://music.empi.re/iaintroddy / https://www.youtube.com/watch?v=lDWV1BKMe7M

Pre-save The Blue Seasons Super Deluxe: https://music.empi.re/thebluedeluxe

“Bodies & Bucks” ft. BEO Lil Kenny: https://www.youtube.com/watch?v=SM2xEZfWVhk

“Take A Shot”: https://www.youtube.com/watch?v=VkyeR7KbP98

“I Hate Me Too”: https://www.youtube.com/watch?v=n1VfoAtqqfY

“Hate It There”: https://www.youtube.com/watch?v=SmhCIO9sWGA

“Breezy”: https://music.empi.re/breezykenny / https://www.youtube.com/watch?v=r0PwhWs51qQ

“Lil Boys”: https://youtu.be/8IudAAM-yVs

“Spendin & Spinnin”: https://www.youtube.com/watch?v=c1x_dpFANiE

“UHN UHN”: https://www.youtube.com/watch?v=fTPZAuDKmCQ

“Holy Water”: https://youtu.be/ThOF0Aw6OhE

“AOGG” ft. Tay Keith: https://youtu.be/JwOBXtwD0m0

“After That”: https://youtu.be/TcAnkTbZoVA

Blue Muney (Deluxe): https://music.empi.re/bluemuneydeluxe

“Ramen Noodles Digital Scales”: https://www.youtube.com/watch?v=yzQu6zlDdZc

“Top”: https://youtu.be/d8K8OQUeP44

“Muney Prayer”: https://www.youtube.com/watch?v=VjOJBN9JMU8

Blue Muney: https://music.empi.re/bluemuney

“In A Rush”: https://youtu.be/ExDXDr6o0l8

“Big Muney Sh*t”: https://www.youtube.com/watch?v=mhY13hHP-X8

“King Pin”: https://www.youtube.com/watch?v=mhY13hHP-X8

“Nobody” ft. Dreezy: https://youtu.be/0lair4loOYs

“No Days Off”: https://www.youtube.com/watch?v=KJSY4dlD8EU

“Cross Country”: https://www.youtube.com/watch?v=JH3MXFf3JZ0

“Leeches” ft. Key Glock: https://www.youtube.com/watch?v=6rFx5-M8t28

“Change Up”: https://www.youtube.com/watch?v=n_A9VYXP2Cw

“Rabbit”: https://www.youtube.com/watch?v=zjY3dLr997w

Time is Muney: https://music.empi.re/timeismuney

Bio, photos, and streams available here: https://audibletreats.com/kenny-muney/

12.3.2024

Video: Sexyy Red – “Fake Jammin“

Fresh Off Her “Breakout Artist of the Year” Win at the 2024 BET Hip-Hop Awards & “Sexyy 4 President Tour”, Sexyy Shares A New Music Video via Kai Cenat’s Twitch Stream

The Video Arrives Ahead of the Official Launch of Her Northside Princess Line This Friday

The Video:

Rising to the top of the rap game at lighting speed, Sexyy Red is a master at making uncompromising bangers. Today, she shares the video for In Sexyy We Trust highlight “Fake Jammin.” Released live via Kai Cenat‘s Twitch stream, the video finds Sexyy feeling confident as ever, asserting her position at the top and certain that she’ll get what she wants: “I’m real conceited, since first grade, I been that b*tch / You got a girl, boo, it’s cool, I ain’t gon’ tell her sh*t / We go together now, mwah, give me a kiss.” The video is set in Sexyy’s hometown of St. Louis where she takes the stage for the “Sexyy 4 President Tour” before taking her crew out on the town where they turn a Wendy’s restaurant into “Sexyy’s.”

The “Fake Jammin” video arrives ahead of the official launch of Sexyy’s Northside Princess lip gloss line this Friday November 29th at 9am PT/12pm ET, at northsideprincess.com. Sexyy Red recently finished touring the United States on the “Sexyy 4 President Tour,” the biggest hip-hop tour of the summer, with support from Kodak Black, Hunxho, Loe Shimmy, Blakeiana, and special guests including Gucci Mane, Lil Durk, Ice Spice, Boosie Badazz, and Cash Cobain. The tour showcased new material from Sexyy’s new album, In Sexyy We Trust, which features hit singles “Get It Sexyy” and “U My Everything” ft. Drake. Filled with engaging anthems that showcase her raw lyrics and chantable choruses, the new mixtape furthers the St. Louis native’s mission to #MakeAmericaSexyyAgain. Executive-produced by Tay Keith and Drumatized, the follow-up to 2023’s breakout Hood Hottest Princess peaked at #17 on the Billboard 200, and has spent 10 weeks on the chart.

Sexyy Red won big at the 2024 BET Hip-Hop Awards, earning the coveted award for “Best Breakthrough Hip-Hop Artist,” and scoring nominations for “Album of the Year” (In Sexyy We Trust), and “Song of the Year” (“Get It Sexyy”). Earlier this year, Sexyy Red earned 5 BET Award nominations, including nominations for “Best Female Hip-Hop Artist” and “Best New Artist.”

After selling out her nationwide tour in 2023, reaching her highest Hot 100 peaks yet in 2024, earning multiple major award nominations over the summer, and creating her own Lip Gloss line available soon, Sexyy proves there’s no one better positioned success than her. Get it, Sexyy!

Watch “Fake Jammin”: https://www.youtube.com/watch?v=zNO4-ljxJ7s

Stream In Sexyy We Trust: https://openshift.lnk.to/InSexyyWeTrust

Credit: Chris Allmeid

Please contact Michelle or T’Keyah for more info.

The Background:

Sexyy Red’s raunchy, in-your-face style taps into a strain of hilarious and animated rap the game has been missing since the heyday of Gucci Mane. But don’t get it twisted – as the main creative force of her own songs, lyrics, and videos, her music is only ever 100% Sexyy.

Sexyy broke out in full force in Summer 2023, with her album Hood Hottest Princess garnering rapturous acclaim and singles like “SkeeYee” and “Pound Town” dominating the airwaves and climbing Billboard charts. Later that year, Sexyy connected with Drake and SZA for “Rich Baby Daddy,” scoring her first top ten Billboard hit. Sexyy kept the momentum going into 2024 with “Get It Sexyy,” which peaked at #20 on the Hot 100 and became her biggest solo hit, and with the hard-hitting album In Sexyy We Trust.

This is just the start of a thrilling career for Sexyy Red, who called every shot she made since high school — including the success of her latest single. Don’t try to predict where she’s going next; Sexyy Red will tell you herself.

Links:

instagram | spotify | youtube | twitter | tiktok

“Fake Jammin”: https://www.youtube.com/watch?v=zNO4-ljxJ7s

“U Kno What To Do”/”Clouted Up”: https://openshift.lnk.to/ukwtd

Get tickets to the “Sexyy Red 4 President Tour”: https://sexyy4president.com

In Sexyy We Trust: https://openshift.lnk.to/InSexyyWeTrust

“Get It Sexyy”: https://openshift.lnk.to/GetItSexyy / https://www.youtube.com/watch?v=hUE6Haw_3zg

Hood Hottest Princess (Deluxe): https://openshift.lnk.to/HoodHottestPrincessDeluxe

11.26.2024

Kenny Muney Announces The Blue Seasons Super Deluxe, Out 12/6

Along With The Announcement, He Shares “I Ain’t Roddy,” A New Single From The Deluxe

The Paper Route Empire Rapper Plots His Winter Takeover With An Ice-Cold New Single & Project To Follow

Critical Praise:

“Kenny’s standout skill is his sense of timing and rhythm. The rapper can do nearly any style or flow out there.” – XXL

“Laced with familiar southern swagger and street tales, the new project solidifies Kenny has a viable name to keep an eye on as the new year creeps up.” – HotNewHipHop

“The South Memphis native has become a master at bodying the braggadocious current Memphis trap sound, while still finding endless ways to make his personal wit and charm stand out on every track.” –Dirty Glove Bastard

The Announcement:

Bringing the heat no matter the season, Kenny Muney is well on his way to the top of the Memphis rap game. Today, the Paper Route Empire rapper announces The Blue Seasons Super Deluxe, out 12/6 via Paper Route Empire. An extended version of his acclaimed project The Blue Seasons, the Deluxe version promises to bring even more blazing street anthems to keep the temperature high this winter. Along with the announcement, Kenny shares, “I Ain’t Roddy,” a new single that will appear on the forthcoming project. Produced by PRE’s own Bandplay, the track is a sizzling southern slapper, finding Kenny staying true to his money-making ambitions: “Imma get this money, I ain’t goin’ broke, that ain’t never been the plan / Yeah, I been hustlin’, I’ve been gettin’ money, yeah I been rich / I’m countin’ money, Yeah, I’m blue money, Pockets on crip.” In the “I Ain’t Roddy” video, Kenny traps in a cemetery with a group of nuns, dripped out in his icy PRE chains.

Earlier this year, Kenny Muney shared his album The Blue Seasons. The new project finds Kenny Muney showing all sides of himself: He rhymes with his signature smirk on hustle hard anthems like “Breezy” and “Paper Route,” his new collaboration with close friend Key Glock, but takes time to show his more sensitive side on songs like the romantic “Hate It There” and the reflective “Ion Feel That $hit.” The South Memphis native delivers the mission statement for the project on the Bandplay-produced opener “My $eason“: “I might just change my climate, change my mood, I’m tryna capture somethin’.” Featuring additional appearances from CEO Jizzle and BEO Lil Kenny, The Blue Seasons streams everywhere via Paper Route Empire.

The Blue Seasons is the latest step in Kenny Muney’s mission to take over the game and live up to the legacy of his late mentor Young Dolph. Last year, Kenny shared Blue Muney (Deluxe), home to fiery singles like the guitar-driven “Top,” the soulful intro “Muney Prayer,” and the Hitkidd-produced “In A Rush,” and guest appearances from Key Glock, Money Man, and more.

Kenny Muney shows that he has the talent and determination to succeed in the Empire-building business. Stay tuned for more from Kenny Muney and Paper Route Empire this winter.

Stream “I Ain’t Roddy”: https://music.empi.re/iaintroddy

Watch “I Ain’t Roddy”: https://www.youtube.com/watch?v=lDWV1BKMe7M

Pre-save The Blue Seasons Super Deluxe: https://music.empi.re/thebluedeluxe

The Blue Seasons Super Deluxe Tracklist:

1. Errbody Eats
2. That N***a / That B*tch
3. Jacuzzi On The Roof
4. I Ain’t Roddy
5. I Don’t Know Her
6. You Think You The Sh*t Huh
7. 4Ever or 4TheMoment
8. Gigantic Muney ft. Big Moochie Grape
9. Sharing Is Caring
10. David Muney
11. Do What You Wanna Do When You Got Racks
12. Bangin A$$ Freestyle ft. Tay Keith

Please contact Michelle or Chris for more info.

Links:

instagram | twitter | spotify | youtube

“I Ain’t Roddy”: https://music.empi.re/iaintroddy / https://www.youtube.com/watch?v=lDWV1BKMe7M

Pre-save The Blue Seasons Super Deluxe: https://music.empi.re/thebluedeluxe

“Bodies & Bucks” ft. BEO Lil Kenny: https://www.youtube.com/watch?v=SM2xEZfWVhk

“Take A Shot”: https://www.youtube.com/watch?v=VkyeR7KbP98

“I Hate Me Too”: https://www.youtube.com/watch?v=n1VfoAtqqfY

“Hate It There”: https://www.youtube.com/watch?v=SmhCIO9sWGA

“Breezy”: https://music.empi.re/breezykenny / https://www.youtube.com/watch?v=r0PwhWs51qQ

“Lil Boys”: https://youtu.be/8IudAAM-yVs

“Spendin & Spinnin”: https://www.youtube.com/watch?v=c1x_dpFANiE

“UHN UHN”: https://www.youtube.com/watch?v=fTPZAuDKmCQ

“Holy Water”: https://youtu.be/ThOF0Aw6OhE

“AOGG” ft. Tay Keith: https://youtu.be/JwOBXtwD0m0

“After That”: https://youtu.be/TcAnkTbZoVA

Blue Muney (Deluxe): https://music.empi.re/bluemuneydeluxe

“Ramen Noodles Digital Scales”: https://www.youtube.com/watch?v=yzQu6zlDdZc

“Top”: https://youtu.be/d8K8OQUeP44

“Muney Prayer”: https://www.youtube.com/watch?v=VjOJBN9JMU8

Blue Muney: https://music.empi.re/bluemuney

“In A Rush”: https://youtu.be/ExDXDr6o0l8

“Big Muney Sh*t”: https://www.youtube.com/watch?v=mhY13hHP-X8

“King Pin”: https://www.youtube.com/watch?v=mhY13hHP-X8

“Nobody” ft. Dreezy: https://youtu.be/0lair4loOYs

“No Days Off”: https://www.youtube.com/watch?v=KJSY4dlD8EU

“Cross Country”: https://www.youtube.com/watch?v=JH3MXFf3JZ0

“Leeches” ft. Key Glock: https://www.youtube.com/watch?v=6rFx5-M8t28

“Change Up”: https://www.youtube.com/watch?v=n_A9VYXP2Cw

“Rabbit”: https://www.youtube.com/watch?v=zjY3dLr997w

Time is Muney: https://music.empi.re/timeismuney

Bio, photos, and streams available here: https://audibletreats.com/kenny-muney/

11.22.2024

Video: Finesse2Tymes – “Hard to Believe”

Memphis’ Most Candid Rapper Comes In Blazing With A Commanding New Project Featuring GloRilla, Kodak Black, Luh Tyler, DaBaby & More

The Album:

Creating buzz with his unfiltered attitude and out-of-pocket bars, Finesse2Tymes is one of the rap game’s most colorful characters. Capping off a successful year, the Memphis rapper shares Art of War, his new album. The 17-track project finds Finesse embodying the themes of the influential Chinese text it’s named after, strategically planning his rise to the top of the rap game and highlighting his ability to win without even fighting.

Finesse sets the tone for the project on opener “They Won The Battle,” feeling unapolgetic about his brutal honesty and crowning himself the “Prince of Memphis.” He keeps the unfiltered energy high on “Duckin No Action,” ready for anything that comes his way whether it’s beautiful women or the opps. Always keeping it real, Finesse gets reflective on “No Love,” recognizing the ups and downs that come with fame: “I used to laugh and kick it with n****s, now I don’t even wanna play / Baby momma leechin’, family wanna meet me / Where was you when I needed you / Ain’t gonna lie, I been needin’ you.” As the project continues, Finesse leans heavily into soulful samples on tracks like “Fallin” and “Pretty Ricky,” showing off his version of romance and how he’ll treat his girl. With the project coming to a close, Finesse shares the lessons he’s learned over the years on tracks like “Jail Talk” and “Loyalty, Respect & Business.”

While Finesse’s solo tracks on Art of War are standout, the project’s features take the energy even higher. On “Miami With The Heat,” Finesse teams up with Florida boys Kodak Black and Luh Tyler, where the trio get deep in their bag: “Drop a hundred on my piece / You can look but don’t touch me / Take over n****s cities, send ’em a cease and desist,” spits Kodak. Rob49 and GloRilla join Finesse on the upbeat “Show Dat Work,” a previously released highlight track. On “Knowledge Is Power,” Finesse taps Lil Tjay, who brings his signature Bronx flow to emphasize the importance of standing on business: “They hatin’, I’m poppin’ everybody h*es / Best in my city, everyobdy know / What you gon’ do when a n***a like me too fleek.” With additional features from DaBaby, NLE Choppa, and Hunxho, Art of War is available everywhere via Mob Ties / Bread Gang / Atlantic Records. 

The road to Art of War began earlier this year with popular singles like “Down Bad” and “Very Demure” ft. NLE Choppa. Born and raised on the East Side of Memphis, most of Finesse’s young adulthood was surrounded by the walls of a prison cell. His first prison stint happened at 14 and he was in and out of prison until his most recent release. At 21, he started formally making music, forming a collective called Memphis Greatest Underrated with several local artists including Blac Youngsta and Moneybagg Yo. The crew released a self-titled EP in 2019 while Finesse was serving his final stint in prison as the group disbanded. While away, Finesse perfected his craft, writing rhymes and plotting his next moves to ensure this prison sentence will be his last. He found a way to keep track of the major players in the industry who followed his music. Among them was Mob Ties Founder and CEO J Prince Jr., son of legendary Rap-A-Lot kingpin J. Prince, who later signed him. At the top of July 2022, Finesse left prison and boarded a private jet bound for Houston. The start of his new life had finally begun.

He dropped the menacing “Get Even” within the first week of his release later chasing it with “Back End,” showcasing a more sophisticated style that still harbored his gruff delivery. The single later went on to earn him his first career entry on the Billboard Hot 100 and first RIAA-certified gold record. He even mended fences with Moneybagg Yo, surprising fans everywhere with their collaborative “Black Visa” track and informally inaugurating his signing with Bagg’s Breadgang. Finesse released his debut mixtape 90 Days in December 2022 representing his pivotal first 90 days post prison release. He later returned with the deluxe, 90 Days Later. 

With Art of War out now, Finesse2Tymes is ready to secure his place in rap stardom. Stay tuned for much more from him soon.

Stream Art Of War: https://finesse2tymes.lnk.to/artofwar

1. They Won The Battle
2. Hard to Believe
3. Duckin No Action
4. Bigger Now ft. Hunxho
5. Miami With The Heat ft. Kodak Black & Luh Tyler
6. No Love
7. Pretty Ricky
8. Rental Car ft. DaBaby
9. Fallin
10. 9 Times Outta 10
11. Show Dat Work ft. GloRilla
12. Knowledge Is Power ft. Lil Tjay
13. Freedom
14. Down Bad
15. Jail Talk
16. Very Demure ft. NLE Choppa
17. Loyalty, Respect & Business

Photo Credit: Jimmy Fontaine

Please contact Michelle or Annjie for more info.

Links:

Instagram | YouTube | Spotify | TikTok

Art Of War: https://finesse2tymes.lnk.to/artofwar

“Hard to Believe”:

“Very Demure”: https://finesse2tymes.lnk.to/verydemure / https://www.youtube.com/watch?v=chVhRne6-Wg

Pre-save Art Of War: https://finesse2tymes.lnk.to/artofwar

11.22.2024

Album: Sheff G – Proud of Myself

The Brooklyn Rap Pioneer Returns With A New Project Focused on Maturity, Freedom, And Self-Pride

With Features From Polo G, Sleepy Hallow, Lil Tecca, YNW BSlime & More, Proud of Myself Is Available Everywhere via Winners Circle Entertainment/RCA Records

Stay Tuned For The “Butterflies” Video, Premiering on Sheff’s YouTube @ 12pm ET

Critical Praise:

“A pioneer of Brooklyn drill and one of its most technically gifted lyricists” – Pitchfork

“Sheff G helped define the Brooklyn drill sound — now he’s pushing it forward” – COMPLEX

“[A] hard, forceful New York rapper with a deep, resonant voice” – Stereogum

“High area-of-impact raps…Sheff arrives at the frontlines of battle with a rare firmness and singlemindedness” – Passion of the Weiss

The Album:

Paving the way for the rise of Brooklyn drill, Sheff G has already had an immense impact on his borough’s music scene. Today, he shares Proud of Myself, his new album. A testament to Sheff’s enduring legacy and continued influence in the drill genre, the 15-track project finds the NY rapper experimenting with new sounds while still delivering the high-energy anthems he’s known for.

Sheff immediately sets the tone for the project on “These Thoughts,” which finds the Brooklyn rapper in his feelings, admitting that despite his success, he still gets in his head sometimes. Over a soft melodic guitar instrumental Sheff reflects on lost time and missed opportunities on “Unlucky Lucky Kid,” looking to the future and how he can mend things: “I rather drop my crown to see you smile / What’s a clown to make you frown / I let you down / Live your life, don’t regret a thing.” He takes the energy up a notch on “Everything Lit,” bringing his signature cuthroat bars and feeling unstoppable: “Yeah your boy back, yeah everything lit / Yeah, it’s lit.” “That’s That” explores the darker drill sound, complete with ominous 808s and distorted synths. Later in the project, Sheff brightens the mood on “Day N Nite,” getting emotional about his newfound freedom and vowing to do better: “Like they don’t know that pain when you locked in and all alone / Your only friend is time, for you he won’t stop goin’ / Everyday I wake up, promise myself to go harder.”

Sheff closes out the project with a strong selection of features. Fellow Brooklyn drill pioneer Sleepy Hallow brings the heat on “Yes Freestyle,” a collab track they dropped shortly after Sheff’s release earlier this year. YNW Bslime joins him on “No Games,” where the two rappers set their focus right and realize they have too much to lose: “Talk to God, stay on your grind, wait til your time come,” raps BSlime. Sheff taps fellow Winners Circle rapper Fresh G for a verse on “Hunnit Pack,” where the duo trade flexes and assert their status as their city’s finest. The project comes to a close with “Never Again,” ft. Lil Tecca, a previously released sexy drill anthem, and “On Go” ft. Polo G, an assertive end to the versatile project.

Proud of Myself is the long-awaited follow-up to 2022’s From The Can. The road to the project began earlier this year with Sheff’s triumphant homecoming single “Everything Lit“. He quickly regained his stride with his recent On The Radar Freestyle and collab with Sleepy Hallow on “Yes Freestyle”. With the explosion in popularity of Brooklyn drill over the past few years, Proud of Myself is a testament to Sheff’s influence on the New York drill genre and all its offshoots. Following the project’s release, Sheff G and Sleepy Hallow will be hosting Winners Fest on Friday, 11/29 – a one-night festival celebrating the evolution of New York rap that will feature performances from Cash Cobain, Chow Lee, 41, wolfacejoeyy, and more. Buy tickets to Winners Fest HERE.

A pioneer of the burrough’s drill movement, Sheff G first began making music while he was still in high school. He quickly garnered buzz with his debut track “4 Them Racks”, a release that led to his 2017 breakout moment with explosive underground hit “No Suburban”. A strong run of releases followed, including his critically-acclaimed debut album One and Only, as he ascended through the genre’s ranks, collaborating with fellow rap mainstays A Boogie Wit da Hoodie (“Run It Up”), King Von (“PICASSO”), Eli Fross (“ISO”), Polo G (“On Go”), and Fivio Foreign (“Waiting”), racking up millions of streams and video views, including 6 RIAA-certified Gold Records and a Platinum Record, in the process.

Now at just 26 years old, Sheff G is already paying the way forward for the next generation of artists alongside longtime friend and collaborator Sleepy Hallow, with whom he co-founded independent label Winners Circle Entertainment. A community-oriented artist to the core, Sheff G is also dialed-in with his non-profit organization Love On Life Foundation, which he founded while still behind bars to address mental health and income disparities in his community. “Now we can sign other artists and give people opportunities to feed their families also,” he explains.

With Proud of Myself out now. Sheff G is making up for lost time and ready to show the world what he’s capable of. Stay tuned for much more from the Brooklyn drill pioneer soon.

Stream Proud of Myself: https://sheffg.lnk.to/proudofmyself

Buy tickets to Winners Fest: http://www.thewinners.live/

Proud of Myself Tracklist: 

1. Intro
2. These Thoughts
3. Butterflies
4. Unlucky Lucky Kid
5. Everything Lit
6. Today
7. That’s That
8. Own Lane
9. Bless Ha
10. Day N Nite
11. Yes Freestyle ft. Sleepy Hallow
12. No Games ft. YNW BSlime
13. Hunnit Pack ft. Fresh G
14. Never Again ft. Lil Tecca
15. On Go ft. Polo G

Please contact Michelle or Alexandra for more info.

Links:

Instagram | Twitter | YouTube | Spotify | Apple | SoundCloud

Proud of Myself: https://sheffg.lnk.to/proudofmyself

“Never Again” ft. Lil Tecca: https://sheffg.lnk.to/neveragain

“Today”: https://sheffg.lnk.to/today

“Bless Ha”: https://sheffg.lnk.to/blessha

“Own Lane”: https://sheffg.lnk.to/ownlane

“Everything Lit”: https://www.youtube.com/watch?v=9JBaUcYOJ48

11.22.2024

Double Single: Lupe Fiasco, Verse – “Pound For Pound” / “Everything You Fear”

Out Today On All DSPs: Lupe Fiasco and Verse Drop Their Exclusive Tracks “Pound For Pound” and “Everything You Fear,” Featured On The Undisputed Video Game Soundtrack

Critical Praise: 

“Samurai is expected to be one of Fiasco’s most intrinsic works, as he is known for his conceptualized approach in his albums.” – Forbes

“The Chicago legend’s ninth album is inspired by battle rap and Japanese culture…” – CLASH Magazine

The Songs:

Back in October, Grammy award-winning, rapper, songwriter, and producer, Lupe Fiasco, lent his pen to create an exclusive track for the highly anticipated boxing video game Undisputed. Today, “Pound For Pound” drops on all DSPs  and now fans and gamers can add the high-energy track to their own workout playlists. “Pound For Pound” dips into a rock and roll, hip-hop fusion with electrifying guitar riffs, booming percussions, and orchestral strings. In the single, Lupe seamlessly wades in and out of lyrical storytelling that highlights the relentless spirit of a winner. “Pound For Pound” marks the first new song by Lupe Fiasco since the release of Samurai, his critically acclaimed eighth studio album.

In addition to Lupe’s “Pound For Pound,” 1st & 15th signee Verse is also featured on the Undisputed soundtrack roster with his cut “Everything You Fear.” The Chicago native created a melodic and inspirational single that wades into alt hip-hop territory with keyboard-heavy melodies, soft-thumping percussion that resembles a heated heartbeat, and a thrilling guitar riff to close the track. It’ll be hard to lose against an opponent with verses like “I’m aggression / I’m a lesson that I’m teaching like a school / I’m a weapon of deception that I’m really about to use,”  hyping up the energy.

The soundtrack for Undisputed is a hard-hitting mix of US hip-hop and UK rap and features some of the biggest names in the industry. It combines an edgy mix of heavy beats, deep bass, and commanding vocals, perfect for capturing the energy and intensity of the ring. In addition to Lupe’s track, fans can expect a star-studded lineup of tunes from other top-tier artists, such as award-winning grime artist, Bugzy Malone, multi-talented musician and MC, Murkz, and Lupe’s own 1st & 15th signee Verse.

The Undisputed Standard Edition is available now, while the digital Deluxe WBC Edition is immediately available to purchase, offering exclusive fighters and branded apparel, as well as early access to the full release. It’s time to step up, take on your opponents, and rule the ring like never before.

Stream “Pound For Pound” and “Everything You Fear”: https://orcd.co/lfpfp

Undisputed Soundtrack:
01. Lupe Fiasco – Pound For Pound
02. Bugzy Malone – Undisputed
03. Verse – Everything You Fear
04. Murkz – Ain’t No Room
05. 3OH Black – It’s Over
06. Andrey Tatarinov, Nathan Bodiker & Ty Frankel – My Motivation
07. Henry Parsley ft Zeeko & Matthew Bento – Breaking Down The Walls
08. Hugo Russo, Jason Tarver, Thomas Michael Greenwood – Are You Ready For More?
09. KDot & Haider – Swing
10. Knight Ryder ft Jermain Brown & Jonathan James Johnson – Champs Are Back
11. L Dizz – Respect Me
12. Lee James White & Nadia Latoya Higgins – Run
13. Matthew Clark & Nicolas Dagnall – Rise Up
14. Nicholas Michael Hill ft Glenn Herweijer, Ben Sumner – For The Champs
15. PSM – Heart of a Fighter
16. Shinobi & MNKN – No Way
17. Simon James ft FFM – Boys Noise
18. Sway Dasafo – The Hitman

With over two decades of tenure in the rap game, Lupe Fiasco is a savvy veteran of hip-hop, but that doesn’t mean he doesn’t take the time to hone and perfect his craft at every turn. Samurai is Lupe’s first new album since 2022’s DRILL MUSIC IN ZION, which earned critical acclaim from NPR, Complex, The FADER, and many others, including Vinyl Me Please, who wrote “At their best, Lupe’s bars are as visually and phonetically pleasing as popped bubble wrap.” The product of a burst of thoughtful spontaneity, Lupe created DRILL MUSIC IN ZION over a short period, diving into a folder of beats sent by Soundtrakk and emerging with a fully-realized album in just three days. In 2023, Lupe kept busy by releasing tracks like “Wild Child (Remix),” a new version of his 2017 track created in collaboration with Chicago house luminary Vince Lawrence, and “Out There,” an archival track from the 1st & 15th vault. The iconic Chicago native also settled into his position as a professor at the Massachusetts Institute of Technology, where he teaches “Rap Theory and Practice.” Beyond music, Lupe continues to focus on the community organizations he founded, including We Are M.U.R.A.L, The Neighborhood Start-Up Fund, Society of Spoken Art, and his cross-cultural content venture, Studio SV.

Buy tickets to the “Samurai Tour”: https://www.lupefiasco.com/shows

Samurai tracklist:

1. Samurai
2. Mumble Rap
3. Cake
4. Palaces
5. No. 1 Headband
6. Bigfoot
7. Outside
8. Til Eternity

Remaining “Samurai Tour” Dates:
11/21  San Francisco, CA (The Warfield)
11/22  Santa Cruz, CA (The Catalyst)
11/24  Los Angeles, CA (The Novo)

Credit: Karl Ray

Please contact Michelle or Kevin for more info.

Lupe Fiasco Background:

Wasalu Muhammad Jaco, better known by his stage name Lupe Fiasco, is a Chicago-born, Grammy award-winning American rapper, record producer, entrepreneur, and community advocate. Rising to fame in 2006, following the success of his debut album, Food & Liquor, Lupe has released more than four acclaimed studio albums; his latest being Drogas Wave released fall 2018. His efforts to propagate conscious material helped solidify him as GQ’s Man of the Year in 2006, and garnered recognition as a Henry Crown Fellow. While musical genius and ingenuity are at the forefront of Lupe’s achievements, the artist extends his innovation to projects that aim to foster creative discourse and opportunities in underprivileged and impoverished communities.

Verse Background:

Introducing VERSE , also known as ZVERSE, Gentle Verse, or simply Versatile. Zebadiah Anderson, a Grammy award-winning recording artist, writer, a record producer and designer. Verse is a multifaceted artist hailing from the vibrant streets of Chicago’s west side. From an early age, Verse showcased extraordinary musical prowess, captivating listeners with his soulful voice and profound lyrics.

Beyond his musical talents, Verse’s heart beats for civil rights advocacy and humanitarian causes. His upbringing in a community grappling with social and economic challenges ignited a passion within him to leverage music as a catalyst for positive change. Through powerful performances and heartfelt lyrics, he has kindled hope, love, and equality in the hearts of his audience.

Verse’s unwavering commitment to using music as a force for good has garnered him critical acclaim a prestigious Grammy award, recognizing his exceptional contributions to the music industry, and countless other Awards and recognitions. With his music resonating across diverse backgrounds, Verse has become a beacon of positivity and inspiration in the musical landscape.

As Verse gears up to release new music and promises to encapsulate his trademark fusion of soulful vocals, impactful lyrics, and uplifting melodies, while renewing the focus on spreading positivity and hope through music.

Verse’s mission remains crystal clear—to harness his musical talent as a vehicle for creating positive ripples in the world, leaving an indelible mark with his powerful messages. With unmatched talent, boundless passion, and an unwavering dedication to making a difference, Verse continues to inspire and uplift audiences, leaving an enduring legacy in the music industry and beyond.

Lupe Fiasco Links:

official site | store | instagram | twitter | facebook | spotify | youtube | apple

“Palaces” (Remix): https://www.youtube.com/watch?v=xS7Ii49ai04

Samurai: https://orcd.co/lupe-samurai

“No. 1 Headband”: https://youtu.be/-qpInC2hSSw

“Cake”: https://orcd.co/lupe-cake

“Samurai”: https://www.youtube.com/watch?v=AcoRc2ieFzE

DRILL MUSIC IN ZION: https://orcd.co/dmiz

Verse Links:

instagram | spotify | youtube

Just Verse EP: https://orcd.co/justverse

“Face The Music”: https://youtu.be/bT542J5Dg2E

11.21.2024

Video: Big Moochie Grape – “Bacc In The Maybach”

The Paper Route Empire Rapper Celebrates His Birthday In Style With A New Video From EAT OR GET ATE 2

Critical Praise:

“It’s hard-working hustler music that never lets up, with a beat that never sleeps. Big Moochie Grape makes soundtracks not just for grinding, but for surviving.” – Pitchfork

“[East Haiti Baby is] an impressive body of work from one of Memphis’s strongest frontrunners.” – HotNewHipHop

The Project:

Weaving his street smarts and gigantic personality into hard-hitting bars, Big Moochie Grape is rising to the top of the Memphis rap game. Today, he celebrates his birthday with the video for “Bacc In The Maybach,” a highlight track from recent project EAT OR GET ATE 2. The track finds Moochie feeling triumphant, embodying Dolph’s energy and making success look easy: “Sittin’ in the back of the Maybach, feelin’ real presidential / Rockin’ that water but these not essentials / Free all my dogs out the mother-f*cking kennel.” In the video, Moochie rides around in his purple Maybach, celebrating life, freedom, and another year of wins.

“Back In The Maybach” appears on Big Moochie Grape’s new project EAT OR GET ATE 2, which earned praise from XXL, The FADER, VIBE, and more. Stacked with street anthems, the project finds Moochie intimidating the competition with his tongue-twisting bars and frightening flexes. Highlight tracks from the project include the triumphant opener “Crip Blue Hundreds,” the hypnotizing heater “Never Come Second,” the Key Glock and Kenny Muney-featuring “Bigg Azz Band,” and the celebratory “Back In The Maybach.” With additional features from Money Man on the cutthroat “No Favors,” as well as Big Scarr on the previously-released “Trap A Lil Harder,” EAT OR GET ATE 2 is available everywhere via Paper Route Empire.

Moochie’s journey to EAT OR GET ATE 2 began earlier this year, releasing the thrilling first-day-out single “Wake Em Up,” and creating a new music video for his 2022 track “Fun,” a collaboration with his mentor Young Dolph (2.4 million views). EAT OR GET ATE 2 follows up Moochie’s November 2023 project, East Haiti Baby: Incarcerated, a deluxe version of his 2022 mixtape that welcomed guest spots from fellow incarcerated rappers like YFN Lucci, Rio Da Yung OG, Bankroll Freddie, and PRE’s own Big Unccc.

With EAT OR GET ATE 2 out now, Big Moochie Grape is hellbent on stepping on necks throughout 2024 and beyond. Stay tuned for much more music from the East Memphis rapper as the year comes to a close.

Watch “Bacc In The Maybach”: https://www.youtube.com/watch?v=JtcDWiloP5g

Stream EAT OR GET ATE 2: https://music.empi.re/eatgate2

EAT OR GET ATE 2 Tracklist:

1. Crip Blue Hundreds
2. Never Come Second
3. Manifest ft. Key Glock
4. Bigg Azz Bands ft. Key Glock & Kenny Muney
5. Can’t Stop It
6. Bacc In The Maybach
7. No Favors ft. Money Man
8. Yea
9. Trap A Lil Harder ft. Big Scarr
10. Ice Age
11. TROLLIN’
12. Send Em A Message

Please contact Michelle or Destiny for more info.

Links:

youtube | instagram | spotify

“Back In The Maybach”: https://www.youtube.com/watch?v=JtcDWiloP5g

“Yea”: https://www.youtube.com/watch?v=Q3Oe6FPK-64

EAT OR GET ATE 2: https://music.empi.re/eatgate2

“Crip Blue Hundreds”: https://www.youtube.com/watch?v=t8Xb8WZXZqA

“Trap A Lil Harder”: https://music.empi.re/trapalilharder

“TROLLIN”: https://music.empi.re/trollin / https://www.youtube.com/watch?v=eMuREWyrMRM

“Fun” ft. Young Dolph: https://www.youtube.com/watch?v=cDv5pTZXiVg

“Workin”: https://music.empi.re/workinbigmoochie

“Get Money Catch Bodies”: https://youtu.be/ntkoOK6XRRQ

“Spin It Again”: https://www.youtube.com/watch?v=yQZyu8KD7WM

“Right Now” ft. Kenny Muney: https://youtu.be/5UUAC2yqPXI

“Breakdance” ft. Key Glock: https://www.youtube.com/watch?
v=Bvg0UxZE4iE

“Acting Up”: https://youtu.be/5JsM49Go7UQ

“East Haiti Baby”: https://youtu.be/q1zKetJatYU

East Haiti Baby: https://music.empi.re/easthaitibaby

“Christopher Wallace”: https://youtu.be/Rx86-gZU9ho

“Uncut & Raw”: https://music.empi.re/uncutrawmoochie / https://www.youtube.com/watch?v=UsF4VukxP3I

“Never Had Sh*t”: https://www.youtube.com/watch?v=8R6QPQnGZXw

“I’m The One”: https://www.youtube.com/watch?v=K_hkwDs5y6M

“In Dolph We Trust”: https://www.youtube.com/watch? v=UcH4VAwmDCo

“Non Stop”: https://www.youtube.com/watch?v=aeJ4jDbkWTw

“iLLUMINATi Business”: https://www.youtube.com/watch?v=Ez4LPZxQ-1Y

11.21.2024

Video: DaeMoney – “ALL MY SONS” ft. Peezy

Detroit’s Hottest Riser Teams Up With Hometown Hero Peezy For A Blazing Midwest Banger

Critical Praise:

“Collaborations between DaeMoney and Babyface Ray have the kind of consistent excellence you could set your watch to — as long as it’s a Rolex, or better.” – The FADER

“…with his sharp storytelling and lethargic flow, DaeMoney seems likely to secure a spot in hip-hop’s most competitive scene.” – Pitchfork

The Video:

Working tirelessly to earn his title as Detroit’s chosen one, DaeMoney is on the rise. Today, he teams up with fellow Motor City rapper Peezy for the “ALL MY SONS” video, a highlight track from recent project The Godson. Over brooding synths and driving drums, Dae and Peezy go to-for-toe, talking down on the opps and warning them to not get out of line: “Cause if a n***a play with Slaeski, then I gotta blow / Cops grab me, I don’t know, I just want my call homе,” Dae spits. Peezy adds a verse of his own: “You ain’t no opp of mine, I looked you up, you ain’t got a f*ckin’ dime / Be doin’ twenty years up in the feds if ballin’ was a crime / You can ask DaeMoney, he been around since he was like nine.” In the “ALL MY SONS” video, Dae and Peezy link up at a lowkey warehouse, rapping into a distorted fisheye camera complete with vintage visual effects.

“ALL MY SONS” appears on DaeMoney’s recent mixtape The Godson. Earning praise from VIBE, BET, and more, the mixtape finds Dae returning to his mafioso roots, bringing street lessons and pop culture punchlines in equal measure. Across the 15-track project, DaeMoney layers his signature mix of hard-hitting Michigan drums and opulent synths and infuses each track with an experimental array of sonics ranging from laid-back 90’s Californian rap throwbacks, dark and distorted keys, and sentimental acoustics. Project highlights include the wordplay-heavy “SPONGEBOB & PATRICK,” the Peezy-featuring Midwest banger “ALL MY SONS,” the fast-paced “SUPERSTAR,” and the BabyTron-featuring “SNOTBALL.”The Godson is available everywhere via EMPIRE.

The Godson follows-up Rockstar Lifestyle 2, a mixtape released earlier this year which earned positive notices from The FADER. In contrast to the darker hued Slae Season tapes, Rockstar Lifestyle 2 is more celebratory and aspirational, with brighter beats and a wider complement of guests. LUCKI, Veeze, and Babyface Ray return for guest spots (the latter on local hit “Earned It“), while Dae also welcomes Karrahbooo and BabyTron for fun-loving team-ups.

With The Godson out now, DaeMoney stakes his claim, anointing himself as a kingpin of Detroit’s new generation. Stay tuned for much more.

Watch “ALL MY SONS” ft. Peezy: https://www.youtube.com/watch?v=0wryT7ACwug

Stream The Godson: https://music.empi.re/thegodson

The Godson Tracklist:

1. THE GODSON
2. SNOTBALL (feat. Babytron)
3. ALL MY SONS (feat. Peezy)
4. FUCK SLAE
5. SPONGEBOB & PATRICK
6. KING OF THE HILL
7. VICE CITY
8. 07 MELLO
9. SAM CALLED ME BILLY (feat. GRS Rally)
10. KURT COBAIN
11. MANIFEST
12. PAINTING
13. CAN’T SLEEP
14. SUPERSTAR
15. GAME WINNING SPEECH

Photo credit: Lestyn Park

Please contact Michelle or Annjie for more info.

The Background:

DaeMoney is one of the most promising artists in a bustling Michigan rap scene. As a member of World Tour Mafia, along with associates Scoob, Milt, Money Miles, and Solid, Dae put an insular spin on the Detroit sound, keeping the hard-hitting drums and slick punchlines, while adding a narcotic flow and incorporating dark sonics to better suit a head-nodding headphones experience. After emerging in the rap scene in 2020 with the first Slae Season tape, produced in full by Detroit sound architect Top$ide, Dae reconnected with his father, and through him, met Babyface Ray, who Dae was surprised to find was his blood uncle. Since then, Dae and Ray have been frequent collaborators, earning praise from The FADER for their “consistent excellence.” Dae’s heady style earned him co-signs from kindred spirits like Veeze and LUCKI, who joined him on his cult hit, “Gta” in 2021. He further burnished his reputation in his city with his Slae Season series of mixtapes, including Slae Season 3, featuring “Who Is That” ft. LUCKI, Veeze & Babyface Ray, which has nearly 10 million streams on Spotify.

Links:

instagram | youtube | spotify | apple

“ALL MY SONS” ft. Peezy: https://www.youtube.com/watch?v=0wryT7ACwug

“GAME WINNING SPEECH”: https://www.youtube.com/watch?v=fVMIh3Hm71U

The Godson: https://music.empi.re/thegodson

“VICE CITY”: https://www.youtube.com/watch?v=Ob81qREjIak

Pre-save The Godson: https://music.empi.re/thegodson

“SNOT BALL” ft. BabyTron: https://music.empi.re/snotball / https://youtu.be/_uJROnpEEeE

“F*CK SLAE”: https://www.youtube.com/watch?v=TAwZzoZYD5Q / https://music.empi.re/fuckslae

“King Of The Hill”: https://youtu.be/16o5l4h2shg / https://music.empi.re/kingofthehill

Rockstar Lifestyle 2: https://music.empi.re/rockstarlifestyle2

“EARNED IT” ft. Babyface Ray: https://www.youtube.com/watch?v=KEB4lD8B3yE

“PENT TALK” ft. Karrahbooo: https://www.youtube.com/watch?v=rCSMVfIuz-c

“MAFIA & MILITIA” ft. BabyTron: https://www.youtube.com/watch?v=5MbExNfLPJU

“Gta” ft. Veeze & LUCKI: https://www.youtube.com/watch?v=NNYGSeZAHmM

11.19.2024

Farruko Drops New Video For Bouncy Baile-Funk Track “Trote,” Featuring Darell Off His Latest Album, CVRBON VRMOR

The Award-Winning Singer Chronicles Life On The Streets With A New Video Set In The Favelas Of Brazil

Critical Praise:

Please contact Michelle or Chris for more info.

Links:

official site | instagram | spotify | youtube | facebook | twitter

CVRBON VRMOR: https://open.spotify.com/prerelease/2OUUomFbpQOkNeGiI1jH6w

“TROTE” feat. Darell: https://youtu.be/viyFAShOOtk?si=altH68K2fx7iaQHw

“PRESUMIMOS” feat. Nino Freestyle: https://youtu.be/fHy0nJpqbL4?si=R06qXlqsTinILKU5

“MAZACOTE” feat. Ñengo Flow: https://youtu.be/PogLXL6miIA?si=VpNe0jny6pZQW2Cd

“TURBINA”: https://sml.lnk.to/TURBINA

11.19.2024

Sexyy Red Announces “Northside Princess,” Her New Cosmetics & Lifestyle Brand, Created in Partnership with Club Kuma

The Star Rapper Kicks Off the Brand with “Sexyy Gloss,” a Custom Kit of Lip Gloss, For Sale on Black Friday (November 29th)

Using The Highest-Quality Ingredients, the Star Rapper Curates A Variety of Unique Colors That Only Sexyy Could Come Up With

Fresh Off Her “Breakout Artist of the Year” Win at the 2024 BET Hip-Hop Awards, Sexyy Red Recently Completed Her “Sexyy 4 President Tour,” Featuring a Litany of A-List Special Guests, and Is Riding High Off the Success of In Sexyy We Trust

The Announcement:

Please contact Michelle or T’Keyah for more info.

The Background:

About Northside Princess
Northside Princess is where street culture meets self-made royalty—a brand for those who move through life with unapologetic confidence. Grounded in the grit and glamour of urban life, we create bold statements that honor individuality and strength. Each piece blends effortless style with luxe details, celebrating the streets that shape us and the energy that drives us. Whether it’s a night out or a day on the block, we design for those who turn every step into a moment. This isn’t just a brand—it’s a crown worn daily, no permission needed.

Northside Princess channels the essence of Sexyy Red—fearless, fun, and rooted in her origins—while creating a brand that mirrors her lifestyle and appeals to a wide, culturally conscious audience. “Northside Princess” thrives on embracing contradictions: luxury and street, chaos and charm, royalty and reality.

About Sexyy Red
Sexyy Red’s raunchy, in-your-face style taps into a strain of hilarious and animated rap the game has been missing since the heyday of Gucci Mane. But don’t get it twisted – as the main creative force of her own songs, lyrics, and videos, her music is only ever 100% Sexyy.

Sexyy broke out in full force in Summer 2023, with her album Hood Hottest Princess garnering rapturous acclaim and singles like “SkeeYee” and “Pound Town” dominating the airwaves and climbing Billboard charts. Later that year, Sexyy connected with Drake and SZA for “Rich Baby Daddy,” scoring her first top ten Billboard hit. Sexyy kept the momentum going into 2024 with “Get It Sexyy,” which peaked at #20 on the Hot 100 and became her biggest solo hit, and with the hard-hitting album In Sexyy We Trust.

This is just the start of a thrilling career for Sexyy Red, who called every shot she made since high school — including the success of her latest single. Don’t try to predict where she’s going next; Sexyy Red will tell you herself.

About Club Kuma
Club Kuma is a creative powerhouse that breaks the mold of traditional studios. We offer a full suite of creative and manufacturing services—all under one roof. Built on a rich history of innovation, we collaborate with clients and creators to build brands and bring thoughtfully designed products to life.

Our experienced team guides clients through a refined studio process, seamlessly integrating brand identity and product development to deliver market-moving results.  With a commitment to elevated design and unparalleled service, Club Kuma doesn’t follow trends—we set them. Discover how we can bring your vision to life at ClubKuma.com.

Links:

instagram | spotify | youtube | twitter | tiktok

“U Kno What To Do”/”Clouted Up”: https://openshift.lnk.to/ukwtd

Get tickets to the “Sexyy Red 4 President Tour”: https://sexyy4president.com

In Sexyy We Trust: https://openshift.lnk.to/InSexyyWeTrust

“Get It Sexyy”: https://openshift.lnk.to/GetItSexyy / https://www.youtube.com/watch?v=hUE6Haw_3zg

Hood Hottest Princess (Deluxe): https://openshift.lnk.to/HoodHottestPrincessDeluxe

11.15.2024

Remix: Tre Loaded – “Another Whip (Remix)” ft. BigXthaPlug

The Rising Memphis Rapper Taps Texas Heavy Hitter BigXthaPlug For The Remix To His Viral Southern AnthemCritical Praise:

“The East Memphis rapper brings bouncy trap beats & old school swagger to his music.” – Genius

“Tre Loaded has successfully positioned himself among the esteemed ranks of Memphis’ musical icons. …Tre makes evocative trap music that reflects the reality of the streets, and relates to Gen Z fans worldwide.” – The Tennessee Tribune

“Rapidly rising rap renegade Tre Loaded views his burgeoning career like a proud new papa because he financed his own embryonic career.” – Rolling Out

“Tre Loaded is one of the hottest new talents on his way to the top with videos soaring into the millions and three mind-boggling mixtapes doing numbers right out the gate.” – Grip Magazine

The Single:

Turning up the heat in Memphis with his simmering bangers and bottomless book of bars, Tre Loaded has what it takes to be a star. Keeping the momentum high following the release of his LOADED EP earlier this Fall, Tre taps BigXthaPlug for the remix to “Another Whip,” his viral breakout track (4M+ streams across platforms). The track finds Tre effortlessly flexing and putting his opps in their place over bouncy yet assertive production anchored by insistent 808s. Bringing his signature southern drawl to the instrumental, Tre delivers line after line of quotable bars: “Trappin from AM to PM / And I got thick shi*t all up in my DM / Feel like Chief Keef I don’t f*ck with my BM.” BigX comes in blazing as Tre’s verse comes to a close, confident in his status as one of Texas’ finest and unfazed by the hate: “I’m a gangsta, ain’t nothin’ like the little shrimp / Pockets so swole, coulda swore that I hit the gym / He say he from the block, don’t remember him / He keep callin’ me fam, I ain’t kin to him.”

Tre Loaded is currently opening for BigXthaPlug on his “Take Care Tour,” hitting 10 dates in the Southern U.S., including upcoming appearances in St. Louis, Houston, and Dallas. Tickets for the “Take Care Tour” are available HERE

Earlier this year, Tre Loaded delivered on his immense potential with LOADED, a 12-track mixtape full of unapologetic Southern rap bangers. LOADED is home to singles like “Another Whip,” which has over 3.6 million streams across platforms and is picking up momentum on social platforms like TikTok and has charted in multiple cities on Shazam, including Atlanta and Dallas, as well as “Push Start,” another slinky single with a flashy music video to match.  Featuring a guest appearance from That Mexican OT on the trumpet-laden new single “The Ticket,” covered by outlets like Stereogum and HipHopDX, LOADED is available everywhere via Loaded 4 Life/PULSE Records/Connect.

LOADED is the next rung on Tre’s ladder to success. Tre grew up in East Memphis surrounded by music, taking trips to the studio to listen to rappers like his uncle Don Trip. Tre started rhyming at age fifteen, inspired by his Memphis forebears and lyrical street rappers like Rod Wave and Ralo to turn the booth into his diary and turn rapping into his career. In early 2023, Tre first shared “Vo Flow,” a minimalist banger populated mostly by snapping fingers, low-note guitars, and Tre’s percussive voice, which eventually gained traction on social platforms like TikTok. The song has generated over 6 million streams across platform to date.

Now ready to take his show on the road with BigX and win new fans along the way, Tre Loaded is the next Tennessee upstart to know. Stay tuned and watch him elevate.

Stream “Another Whip” ft. BigXthaPlug: https://treloaded.ffm.to/anotherwhipbigx

Stream LOADED: https://treloaded.ffm.to/loaded

Buy tickets for the tour HERE

LOADED tracklist:

1. Lamb Chop
2. Push Start
3. Don’t Panic
4. Rick Owens
5. Another Whip
6. The Ticket (with That Mexican OT)
7. Look Like Money
8. Wanna Be P
9. First Place
10. Trap Do
11. Don’t Know How To Act
12. Before The Deal

“Take Care Tour” Dates:
10/28 – Nashville, TN
10/30 – Charleston, SC
11/1 – Raleigh, NC
11/3 – Charlotote, NC
11/22 – St. Louis, MO
11/24 – Oklahoma City, OK
11/25 – Houston, TX
11/27 – San Antonio, TX
11/29 – Dallas, TX
11/30 – Austin, TX

Photo credit: Gino Suvino-Vinatieri

Please contact Michelle or T’Keyah for more info.

The Background:

Tre Loaded is a dynamic rapper renowned for his evocative trap music that vividly portrays the realities of street life. At just 21 years old, the East Memphis native has made significant waves in the music scene, particularly with his viral hit “Vo Flow,” which has garnered over 6 million streams globally. Tre Loaded’s music, shaped by his tough upbringing and familial ties to Memphis rap through his uncle, rap pioneer Don Trip, reflects a blend of influences from hip-hop legends like Future and Lil Wayne to pop icons like Bruno Mars. His breakthrough came through TikTok, where “Vo Flow” propelled him into the spotlight and showcased his distinctive style. Committed to staying relevant in a competitive industry, Tre Loaded has quickly risen with a steady stream of successful singles and mixtapes, including Made In Memphis, Loaded 4 Life, and All Bout Profit. This August, he will release LOADED, his first mixtape distributed via Pulse Records, further cementing his evolving artistry and dedication to his craft.

Links:

instagram | tiktok |  spotify | youtube

“Another Whip” ft. BigXThaPlug:

Loaded EP: https://treloaded.ffm.to/loaded

Buy tickets to see Tre Loaded on BigXThaPlug’s “Take Care Tour”: https://www.bigxthaplugofficial.com/

“Look Like Money”: https://www.youtube.com/watch?v=Jx7QCONhV9Y

“Push Start”: https://www.youtube.com/watch?v=F53jkgeTB4g

“Another Whip”: https://youtu.be/DwdJrnF0FJo

“Vo Flow”: https://www.youtube.com/watch?v=xWUPoMJZ-L4

11.15.2024

Single: Lil Man J – “Hey Mrs. Claus“

The 19-Year-Old South Carolina Native Gets The Holiday Season Off to A Naughty Start With A Festive New Single

The Single:

Fueled by a one-of-a-kind work ethic and relentless hustle, Lil Man J has always found the positive in the challenges he’s faced. Celebrating the holiday season in a way uniquely his own, he shares “Hey Mrs. Claus,” his new single. Over twinkling keys, chiming bells, and steady drums, the young artist attempts to convince Mrs. Claus to be his sneaky link just for one night while her husband is away delivering presents: “Maybe we could get a few shots and go a couple of rounds / You’re only free one night a year so let’s make it count / As long as you don’t say a peep to Rudolph, nobody has to know.” Stay tuned for the “Hey Mrs. Claus” video, premiering on Lil Man J’s YouTube soon.

“Hey Mrs. Claus” continues Lil Man J’s incredible story, which started in the small town of Clover, South Carolina (just outside of Charlotte) where he was born. He grew up steeped in music, inhaling everything he could find–country, rock, hip-hop, and more–and writing his own songs in multiple genres. His rap song, “Cap Freestyle,” generated 30 million streams across platforms after its 2022 release. Even as he gained attention as a rapper, he kept his passion for country music alive, demonstrating his vocal ability with a cover of Zach Bryan’s “Something In The Orange” on TikTok.

Over the summer, he excited his loyal community of fans with “Whiskey For The Wine,” surprising fans who didn’t know his range. The song immediately gained traction, racking up tens of millions of streams, earning him a legion of new fans (including Jelly Roll, who sang the song while on stream), and placements in key country playlists on Spotify (including Next From Nashville, Fresh Finds Country, All New Country, and more) and Apple Music (including Today’s Country, Today’s Hits, Viral Country, and more). Now fully committed to making country music, the artist struck again with “Way Out,” another heartfelt country ballad and the “Whiskey For The Wine” Remix ft. That Mexican OT (430k+ YT views).

What makes Lil Man J’s success even more impressive is that he has major physical disabilities: scoliosis (curved spine), distal arthogryposis (immovable joints in his fingers), a cleft palate, and two clubbed feet. Overcoming these challenges with a smile on his face, J continues to rack up achievements at an astounding rate, inspiring fans to pursue their dreams despite their obstacles.

Now signed to Blac Noize!, Lil Man J is ready to take the country world by storm. Stay tuned for much more.

Stream “Hey Mrs. Claus”: https://lnk.to/HeyMrsClaus

Please contact Michelle or Alexandra for more info.

The Background:

Nineteen year old Lil Man J is a musical and content creation prodigy. Growing up in Clover, South Carolina, J started making songs on GarageBand at age 13, and has not looked back since. After taking a year to perfect his craft in the studio, J released “Cap Freestyle” which has garnered over 30 million streams across all platforms. Since then J has released a steady stream of consistent singles, with his catalog doing over 50 million streams. Most recently, Lil Man J has tapped into his love of country music, scoring a viral hit in the heartfelt “Whiskey For The Wine” and following that success up with “Way Out,” another country anthem.

Links:

instagram | tiktok | youtube | spotify

“Hey Mrs. Claus”: https://lnk.to/HeyMrsClaus

“Whiskey For The Wine” (Remix) ft. That Mexican OT: http://lnk.to/WhiskeyForTheWineRemix

“Way Out”: https://youtu.be/nM9vqn_b6Us

“Whiskey For The Wine”: https://youtu.be/ZbmphTYDeTA

11.15.2024

Video: Finesse2Tymes – “Hard to Believe”

The Memphis Rapper Brings The Heat With an R&B-Sampling Banger Ahead of Upcoming 11/22 Project Art of War

The Video:

Always bringing an unfiltered attitude to his music, Finesse2Tymes doesn’t hold back. Getting ready to release his upcoming project Art of War next week, the Memphis rapper shares “Hard to Believe,” a new video single. Over a soulful R&B sample enhanced with Southern trap drums, Finesse comes in blazing, calling out the people who switched up on him when he got famous: “Seem like everybody love me when I first started rappin’ / Ran up a lil’ money, I got a lil’ famous / Things changed, didn’t claim him, I’m the one who left him hangin’.” In the “Hard to Believe” video, directed by Rodney Pinz, Finesse embraces the theme of his upcoming project, driving a WWII-era tank with his crew and crushing a car, which they later set on fire.

“Hard to Believe” follows up “Very Demure” ft. NLE Choppa and arrives ahead of Finesse2Tymes’ upcoming project Art of War, out 11/22. The project arrives amidst a strong year for Finesse, complete with popular singles like “Down Bad” and “Show Dat Work” ft. GloRilla & Rob49. Art of War promises to build upon this momentum and position Finesse for even more rap success in 2025.

Born and raised on the East Side of Memphis, most of Finesse’s young adulthood was surrounded by the walls of a prison cell. His first prison stint happened at 14 and he was in and out of prison until his most recent release. At 21, he started formally making music, forming a collective called Memphis Greatest Underrated with several local artists including Blac Youngsta and Moneybagg Yo. The crew released a self-titled EP in 2019 while Finesse was serving his final stint in prison as the group disbanded. While away, Finesse perfected his craft, writing rhymes and plotting his next moves to ensure this prison sentence will be his last. He found a way to keep track of the major players in the industry who followed his music. Among them was Mob Ties Founder and CEO J Prince Jr., son of legendary Rap-A-Lot kingpin J. Prince, who later signed him. At the top of July 2022, Finesse left prison and boarded a private jet bound for Houston. The start of his new life had finally begun.

He dropped the menacing “Get Even” within the first week of his release later chasing it with “Back End,” showcasing a more sophisticated style that still harbored his gruff delivery. The single later went on to earn him his first career entry on the Billboard Hot 100 and first RIAA-certified gold record. He even mended fences with Moneybagg Yo, surprising fans everywhere with their collaborative “Black Visa” track and informally inaugurating his signing with Bagg’s Breadgang. Finesse released his debut mixtape 90 Days in December 2022 representing his pivotal first 90 days post prison release. He later returned with the deluxe, 90 Days Later. 

With Art of War on the way, Finesse2Tymes is ready to secure his place in rap stardom. Stay tuned for much more from him soon.

Watch “Hard to Believe”: https://www.youtube.com/watch?v=-Em-T6_SQ6Y

Stream “Hard to Believe”: https://finesse2tymes.lnk.to/hardtobelieve

Pre-save Art Of War: https://finesse2tymes.lnk.to/artofwar

Photo Credit: Jimmy Fontaine

Please contact Michelle or Annjie for more info.

Links:

Instagram | YouTube | Spotify | TikTok

“Hard to Believe”:

“Very Demure”: https://finesse2tymes.lnk.to/verydemure / https://www.youtube.com/watch?v=chVhRne6-Wg

Pre-save Art Of War: https://finesse2tymes.lnk.to/artofwar

10.15.2024

Maxo Kream Drops New Album Personification, Out Now via Persona Money Gang/Stomp Down Including New Video for “Higher Than Ever,” Featuring Rob49 and Skilla Baby

The New Project Features Singles Like “Cracc Era” ft. Tyler, The Creator; Personification Traces the Houston Rapper’s History Through His Evolving Personas

Maxo’s Upcoming Project Draws Contrasts Between Three Main Personas – Trigga Maxo, Punken, and Emekwanem – as the Acclaimed Rapper Uses His Own Journey as an Example For Those Trying to Discover and Embody the Best Versions of Themselves

Critical Praise:

“Every line arrives like deftly paced camerawork, as Maxo constructs a scene worthy of a Scorcese film.” – Rolling Stone

“The secret to keeping every song so effortless and flowing, regardless of subject matter, is in the phrasing. He can boil something as complicated as friends betraying each other down to a simple and clever line.” – Pitchfork

“Maxo Kream is one of the smartest, funniest, rawest rappers out of Houston (or anywhere), a gifted storyteller with a drawl that draws you in and an eye for detail that holds your attention” – Stereogum

“His best songs are stuffed with so many specific names and places that the listener has no choice but to believe what they’re hearing as true. It’s rare for me to believe anything a rapper says these days, but with Maxo it’s different. His vulnerability and clear-sighted perspective when recounting traumatic events leads me to believe Maxo is a reliable narrator” – Passion of the Weiss

“Houston rapper Maxo Kream has been dropping singles lately, and his conversational, melodic style remains addictive each time.” – BrooklynVegan

“His discography deals in-depth with the family struggle. It’s also a reminder for all of us to listen to the whole story. Otherwise, you inevitably miss a crucial piece of the incredibly complex puzzle of his life: poverty, gang culture, his complicated relationship with his parents as an immigrant son.” – NPR

The Announcement:

Over his decade in the rap game, Maxo Kream has evolved personally and artistically, but has always stayed true to himself. Today, he shares Personification, his first new album since 2021’s Weight of the World, and its 2022 Deluxe Edition. Along with the album, Maxo dropped a new video for the single “Higher Than Ever,” featuring Rob49 and Skilla Baby. In the video, we see the trio mobbing outside and flexing some ice as each rapper hits their own salacious verses over a sinister drill beat. X-rated scenes cut in and out of the screen which visually creates an experience of a person having mental flashbacks of debaucherous parties and sex-fueled nights. Together the three rappers have cooked up a grimy, head-bobbing single that details some of the physical and material indulgences and experiences that Maxo recounts throughout the new album. 

In Personification, Maxo hones in on his cinematic storytelling skills that serve to envelop listeners in his journey, as Maxo takes a look inward and tracks his evolution from street firebrand to acclaimed lyricist to respected entrepreneur. Throughout the album, the hip-hop veteran traverses many different eras of rap to tell the story through the guise of three personas.

The first of the three is Trigga Maxo, the blue headband-wearing citizen of the streets who stormed into the rap game with songs like “Cell Boomin” and projects like #MAXO187, melding traditional Houston rap with underground sounds and raw lyricism. Trigga Maxo gives way to Punken–a persona Maxo crafted on the album of the same title, named after his childhood nickname–reflecting Maxo’s elevated narratives and refined fashion sense, as songs like “Grannies” and albums like Brandon Banks established the Houston native as one of the finest storytellers in the rap game. The final persona is Emekwanem, Maxo’s birth name, which retains elements of Punken and Trigga Maxo, but subsumes them into a more mature package. Emekwanem is a business owner and family man, focused on building a lasting legacy and living a cleaner lifestyle. Fans saw glimpses of Emekwanem on songs like “No Then You A Hoe,” a single that pays tribute to Maxo’s father, who passed away earlier this year.

Maxo’s three personas intersect in unexpected ways throughout the album, which features guest appearances from heavy-hitting names in hip-hop. Personification includes singles like “Cracc Era,” which features a guest spot and production from Tyler, The Creator. Earlier this year, Maxo teamed with Surf Gang producer Evilgiane for the spritely “Eye Know” and “Bang The Bus,” which utilizes the sample of hit Frou Frou track “Let Go,” to create an ethereal drill single that earned acclaim from Stereogum, Rap Radar, Hits DD, and more. He teamed up with fellow Texan That Mexican OT for “Talkin In Screw,” a fiery tribute to DJ Screw and the South Texas rap scene. The rest of the album is similarly eclectic, with some sounds that borrow from all eras of Maxo’s career and others that launch the artist into heretofore unseen territory.

Personification is the follow-up to his 2021 album Weight Of The World, which earned critical acclaim from Pitchfork, NPR, Complex, and many others. The album featured collaborations with heavy hitters including Tyler, The Creator, A$AP Rocky, Don Toliver, and Freddie Gibbs, and was expanded with 2022’s Weight Of The World (Deluxe), adding features from Benny The Butcher, Anderson .Paak, Babyface Ray, and more. Maxo spent 2023 releasing more fiery collaborations, including “Bonecrusher” ft. Key Glock and “Whatchamacallit” ft. Luh Tyler.

Now in better mental and physical shape than ever before–Maxo has lost more than 75 pounds over several months–Maxo is ready to make a statement with his next album.  Stay tuned for much more from Maxo Kream, as he continues to perfect his personas and honor his late father in 2024.

Stream Personification HERE

Check out Maxo’s announcement on Instagram HERE

Watch the video for “Higher Than Ever” HERE

Stream “Cracc Era” ft. Tyler, The Creator: https://stompdown.lnk.to/craccera

Maxo & Tyler (Photo credit: Kevin Moon)

Please contact Michelle or Chris for more info.

Links:

instagram | twitter | soundcloud | spotify

Stream Personification: https://stompdown.lnk.to/personification

“Big Hoe Me” Here: http://stompdown.lnk.to/bighoeme

“Cracc Era” ft. Tyler, The Creator: https://stompdown.lnk.to/craccera

“Eye Know” (Prod. by Evilgiane): https://www.youtube.com/watch?v=FvZtNhh16e4

“Talkin In Screw” ft. That Mexican OT: https://www.youtube.com/watch?v=OKnBQNyG-cM / https://stompdown.lnk.to/talkininscrew

“No Then You a H*e”: https://www.youtube.com/watch?v=ZyXAz5Wh_oE

“Bang The Bus” (Prod. by Evilgiane): https://www.youtube.com/watch?v=3rydJEwoZq0

10.15.2024

Single: Sheff G – “Never Again” ft. Lil Tecca

The Brooklyn Rap Trailblazer Teams Up With One of Queens’ Hottest Young Stars to Embrace The Buzzing Sexy Drill Sound

The Track Arrives Ahead of Sheff’s Upcoming Project Proud of Myself, Out 11/22 via Winners Circle Entertainment/RCA Records

Critical Praise:

“A pioneer of Brooklyn drill and one of its most technically gifted lyricists” – Pitchfork

“Sheff G helped define the Brooklyn drill sound — now he’s pushing it forward” – COMPLEX

“[A] hard, forceful New York rapper with a deep, resonant voice” – Stereogum

“High area-of-impact raps…Sheff arrives at the frontlines of battle with a rare firmness and singlemindedness” – Passion of the Weiss

The Single:

A veteran in the New York rap scene, Sheff G paved the way for the rise of Brooklyn drill and its offshoots. Preparing for the release of his upcoming project Proud of Myself, Sheff teams up with Lil Tecca for “Never Again,” his new single. The single finds Sheff showing off his softer side, embracing the buzzing sexy drill sub-genre and asking his girl for a second chance after learning from past mistakes: “I know that I f*cked up, baby can I still be your man / I know that I f*cked up, baby can I get a second chance / I know that I f*cked up, I would never play with you again.” Tecca hops on the track for a verse of his own, thinking about the ways he can prove to his girl that he’s better than the rest: “Tell me what you want from us, baby we can do that sh*t again / Shoulda took you to Japan, took you to Hawaii / Out of the world like Elon Musk, baby tryna get high with me where.” “Never Again” is a part of Sheff G and Sleepy Hallow’s Don’t Sleepy While It’s Lit (Part 2), a series of double singles leading up to projects from both artists later this year.

“Never Again” ft. Lil Tecca follows up “Today” and will appear on Sheff G’s upcoming project Proud of Myself, out 11/22 via Winners Circle Entertainment/RCA Records. With features from Sleepy Hallow, Lil Tecca, and more, the project is the long-awaited follow-up to 2022’s From The Can. The road to Proud of Myself began earlier this year with Sheff’s triumphant homecoming single “Everything Lit“. He quickly regained his stride with his recent On The Radar Freestyle and collab with Sleepy Hallow on “Yes Freestyle”. With the explosion in popularity of Brooklyn drill over the past few years, Proud of Myself is a testament to Sheff’s enduring legacy and continued influence within the genre. Following the project’s release, Sheff G and Sleepy Hallow will be hosting Winners Fest on Friday, 11/29 – a one-night festival celebrating the evolution of New York rap that will feature performances from Cash Cobain, Chow Lee, 41, wolfacejoeyy, and more. Buy tickets to Winners Fest HERE.

A pioneer of the burrough’s drill movement, Sheff G first began making music while he was still in high school. He quickly garnered buzz with his debut track “4 Them Racks”, a release that led to his 2017 breakout moment with explosive underground hit “No Suburban”. A strong run of releases followed, including his critically-acclaimed debut album One and Only, as he ascended through the genre’s ranks, collaborating with fellow rap mainstays A Boogie Wit da Hoodie (“Run It Up”), King Von (“PICASSO”), Eli Fross (“ISO”), Polo G (“On Go”), and Fivio Foreign (“Waiting”), racking up millions of streams and video views, including 6 RIAA-certified Gold Records and a Platinum Record, in the process.

Now at just 26 years old, Sheff G is already paying the way forward for the next generation of artists alongside longtime friend and collaborator Sleepy Hallow, with whom he co-founded independent label Winners Circle Entertainment. A community-oriented artist to the core, Sheff G is also dialed-in with his non-profit organization Love On Life Foundation, which he founded while still behind bars to address mental health and income disparities in his community. “Now we can sign other artists and give people opportunities to feed their families also,” he explains.

With Proud of Myself on the way, Sheff G is making up for lost time and ready to show the world what he’s capable of. Stay tuned for much more from the Brooklyn drill pioneer soon.

Stream “Never Again” ft. Lil Tecca: https://sheffg.lnk.to/neveragain

Stream Don’t Sleep While It’s Lit (Part 2): https://winnerscircle.lnk.to/DSWIL2

Pre-Save Proud of Myself: https://forms.sonymusicfans.com/campaign/sheff-g-album-pre-save/

Buy tickets to Winners Fest: http://www.thewinners.live/

Please contact Michelle or Alexandra for more info.

The Background:

Chase Shakur’s vision is both simple and unendingly ambitious. To put it plainly, the Atlanta-born artist wants to change the sound of R&B. On his new project, “it’s not you, it’s me”, the talented singer-songwriter transcends genre signifiers to conjure up a unique world. Armed with a deep grasp of the South’s musical history—hip-hop, funk, soul, pop, and R&B—Shakur synthesizes these various elements into a forward-thinking sound deeply rooted in Black culture. T

After deciding to pursue music full-time and drop out of school, Shakur was barred from living in his childhood home. He couch-surfed and spent days in various studios, resting between songwriting sessions. This era helped him forge collaborative bonds with other producers and songwriters, some of whom went on to figure in his Forever N September collective, a group of musicians who helped craft the sound of “it’s not you, it’s me”. The resulting project feels diaristic and transcendent. “it’s not you, it’s me” is a reflection of Chase Shakur’s career thus far, particularly his mental toughness and ability to keep pushing forward all in pursuit of that one goal: To change the shape of music.

Links:

Instagram | Twitter | YouTube | Spotify | Apple | SoundCloud

“Never Again” ft. Lil Tecca: https://sheffg.lnk.to/neveragain

“Today”: https://sheffg.lnk.to/today

Pre-save Proud of Myself: https://forms.sonymusicfans.com/campaign/sheff-g-album-pre-save/

“Bless Ha”: https://sheffg.lnk.to/blessha

“Own Lane”: https://sheffg.lnk.to/ownlane

“Everything Lit”: https://www.youtube.com/watch?v=9JBaUcYOJ48

11.15.2024

Chase Shakur Embodies The Joy of Intimacy In New Single, “2OFUS”

The Atlanta-Born, Def Jam-Signed Singer-Songwriter Dives Deep Into Heartache In An Intimate New Alt-R&B Single Off His Upcoming Album, WONDERLOVE

Critical Praise:

“Shakur defies genre expectations and delivers a unique sound that synthesizes the various elements of hip-hop, funk, soul, pop, and R&B into forward-thinking music deeply rooted in Black culture.” – Office Magazine

“I wholeheartedly believe Chase Shakur will take over the modern R&B genre.” – Lyrical Lemonade

“Atlanta’s Chase Shakur is redefining R&B” – HITS Magazine

“Chase Shakur is one of the most exciting singing prospects of late. His relatable lyrics mix well with his production choices. After the success of artists like Childish Gambino, Summer Walker, and more, it’s safe to say Atlanta has another R&B star on the way.” – Rap-Up

The Single:

A musical omnivore with high-end vocal talent, Chase Shakur constantly seeks to expand the sound of R&B. He continues to sharpen his unique brand of experimental R&B in his latest track “2OFUS.” The orchestral single uses melodic keys, the twinkling of xylophones, and Chase’s sultry vocals to dive headfirst into emotional and physical intimacy with a lover. The track opens with the rising star describing the shared late-night phone calls that last until the sun comes up, pillow talk at each other’s places, and the safety of sharing personal stories with someone you trust. The second half of the single explores the way that emotional connection can add to physical electricity between the two lovers. The addition of alt-rock-inspired percussions creates a head-bobbing beat that stays stuck in the mind’s rotation.

“2OFUS” is a quintessential addition to Chase Shakur’s collection of R&B hits and will appear on WONDERLOVE, his upcoming LP. The Atlanta native started his rise in 2022, after dropping out of school to focus on music and getting kicked out of his house in the process. He quickly found success with his 2022 debut project, It’ll Be Fine, home to cult hits like “too far close” (38 million Spotify streams) and “i don’t want to fall in love, it’s too late now” (35.3 million Spotify streams), which drew the attention of Def Jam Recordings. In 2023, Chase capitalized on that album’s success by releasing the it’s not you, it’s me EP, and its companion, it’s not you, it’s me…it’s love, earning him praise from outlets like Billboard, Office Magazine, Lyrical Lemonade, and more.

This year has been a busy one for Chase Shakur, filled with new singles and high-profile performances. In March, just before performing at Rolling Stone’s Future Of Music Showcase at SXSW, Chase shared “THE STUNT-MAN PACK,” a double single featuring “YOLANDA,” an airy, uptempo, and wistful club anthem, and the off-kilter slow jam “OPTIONS.” Over the summer, Chase toured the globe with The Kid LAROI on the Australian artist’s “The First Time Tour.” Most recently, Chase teamed up with fellow ATLien Destin Laurel for the skittering, sexy drill-inspired single “PASSENGER SEAT PRINCESS.”

Stay tuned for more from Chase Shakur, including WONDERLOVE, coming soon via Def Jam Recordings.

Stream “2OFUS”: http://chaseshakur.lnk.to/2ofus

Please contact Michelle or Chris for more info.

The Background:

Chase Shakur’s vision is both simple and unendingly ambitious. To put it plainly, the Atlanta-born artist wants to change the sound of R&B. On his new project, “it’s not you, it’s me”, the talented singer-songwriter transcends genre signifiers to conjure up a unique world. Armed with a deep grasp of the South’s musical history—hip-hop, funk, soul, pop, and R&B—Shakur synthesizes these various elements into a forward-thinking sound deeply rooted in Black culture.

Shakur’s decision to drop out of college to pursue music full-time led to him being kicked out of is childhood home. He couch-surfed and spent days in various studios, resting between songwriting sessions. This era helped him forge collaborative bonds with other producers and songwriters, some of whom went on to figure in his Forever N September collective, a group of musicians who helped craft the sound of “it’s not you, it’s me”. The resulting project feels diaristic and transcendent. “it’s not you, it’s me” is a reflection of Chase Shakur’s career thus far, particularly his mental toughness and ability to keep pushing forward all in pursuit of that one goal: To change the shape of music.

Links:

official site | instagram | twitter | facebook | youtube | soundcloud

“2OFUS”: http://chaseshakur.lnk.to/2ofus

“LIMERENCE”: http://chaseshakur.lnk.to/LIMERENCE / https://chaseshakur.lnk.to/limerencevis