our work  


press releases  

our team  


Nef The Pharaoh

twitterinstagram | youtube | soundcloud | spotify

20 Best Hip-Hop Albums of 2016 – Neffy Got Wings (#3) – FACT

2016 was the West Coast’s time to shine, and few rappers shined as brightly as NefFACT

20 New Rappers To Watch Out For in 2015 – Complex

“…the best rapper from Vallejo since the last great rapper from Vallejo” – Jeff Weiss

“…as a rapper, [Nef the Pharaoh] lets the energy lead and the bars follow, boasting and flexing with the kinds of memorable banalities that make up some of hip-hop’s best yet least-celebrated moments.” – Pitchfork

“Nef The Pharaoh is the Bay Area’s next up.” – HotNewHipHop

“Nef the Pharaoh runs neck-and-neck with Kodak Black as the most promising up-and-coming rapper who can’t yet rent a car.” SPIN

10 Artists You Need to Know: August 2016” – Rolling Stone


Since the mid-2010s, Vallejo, California’s Nef The Pharaoh has led a movement that recharged the entire Bay scene. “I always stayed true to my culture,” he notes. Instead of chasing trends, Nef looked to the legacies of Mac Dre and E-40 to become a star. “When I stepped on the scene, I opened the doors for Vallejo and the new Bay Area,” the 24-year-old asserts. Approaching 2019’s Mushrooms & Coloring Books, the rapper with nearly 100 million YouTube views has proven his command. Now, he will use his skills and artistry to reach even more fans.

“South Vallejo” is the first glimpse from Nef’s sophomore album. The video single retraces growing up with a dozen relatives under one roof. “When we were young, life was really ‘Hakuna Matata,’” he recalls. The artist whose name stems from elders calling him “nephew” says he was immune to any household stresses. Instead, he remembers his mom and grandma’s charity, and his father’s teaching of life-skills to be independent. He is now a proud dad to five-year-old “Baby Nef,” often seen gigging alongside his father at shows and in videos. It was at that same age that Nef’s talent show rap skills landed him atop a local newspaper.

By adolescence, the kid who studied the pharaohs of Ancient Egypt at the library admits to lashing out in pain when his grandmother succumbed to cancer. “I was a badass, messing up in classes. My mom moved me to Sacramento, to one of the most diverse schools in California.” A once segregated education became an experience of discovery. “I learned how to merge all those new and different cultures with my Bay Area ways,” he explains. “That’s how I won.” 

After years on the grind, things blossomed with 2014’s “B*tch I’m From Vallejo.” The DIY hit prompted the hometown hero to holler. What began as a few collaborations ultimately led E-40 and Sick Wid It to partner with Nef’s KILFMB label. As 2015’s Cash Money tribute “Big Tymin’” took off (more than 17 million Spotify plays to date), Nef sat in the front of the Bay’s new class. 

From near and far, peers have sought out Nef The Pharaoh. G-Eazy is one of Nef’s biggest supporters. He involved him on back-to-back world tours along with teaming up for 2018 smash collaboration “Power,” garnering 28 million views. Meanwhile, Drake has invited Nef to his stage on two occasions. Global Dance music superstar Marshmello has personally welcomed Nef to guest perform well, as has DJ Khaled at a Beyoncé stop. From high-profile collabs with Afrojack as well as DJ Esco, to a plethora of festivals, including How The West Was Won, Wireless, and Summer Jams, Nef is an ambassador. He also appeared in several Viceland documentaries. 

Following 2018’s Big Chang Theory, Nef’s Mushrooms & Coloring Books emphasizes artistry. While ‘shrooms are a psychedelic muse, the title’s other half is more personal. “I have dyslexia. I think so fast that when I write on paper, it just looks like chicken-scratch. So when I rap, I usually just freestyle. But if I get into a block, I just stop and color in my book.” Upcoming single “High Voltage” is a Tyga-assisted banger. Meanwhile, “Purple Cup” recreates the Y2K Rap vibes that inspired Nef as a child. “This album is gonna kick up the notion that I got raw bars.” Mushrooms & Coloring Books will stand as a proud pyramid in Nef The Pharaoh’s golden discography.

Read more

Press Releases

Nef The Pharaoh Brings Big Bands to Big Ben in the “Needed You The Most” Video
Nef The Pharaoh Shares Playful & Psychedelic Mushrooms & Coloring Books Album
Nef The Pharaoh Gets Rowdy in NSFW Video for Electro-Funk Jam “TYP”
Nef The Pharaoh Shares “High Voltage” ft. Tyga, Announces Upcoming Mushrooms & Coloring Books Album
Nef The Pharaoh Returns With the Ultra-Local “South Vallejo”
NorCal Kings Nef The Pharaoh & ShooterGang Kony Squad Up for the Vice Versa EP, Premiered by L.A. Leakers
Nef The Pharaoh & ShooterGang Kony Connect with Sage The Gemini for a Hyphy Slow Jam, Premiered by The 405
Nef The Pharaoh & ShooterGang Kony Announce Vice Versa EP, Share Charismatic “Ludacris” Video
Nef The Pharaoh, Cuban Doll, and ALLBLACK Conquer the Hollywood Hills in the Rambunctious “86” Vid
Nef The Pharaoh Gives Thanks in the Heartfelt “That Was God” Video, Premiered by Noisey
Nef The Pharaoh Tells Some Freaky Tales in the HYPEBEAST-premiered “Boostin’”
Nef The Pharaoh Shares Debut Album The Big Chang Theory, Feat. Dej Loaf, OMB Peezy, Cuban Doll, and Others
Nef The Pharaoh Recruits Dej Loaf for the Candy-Coated and Romantic “What We Have”
Vallejo’s Effervescent Nef The Pharaoh Calls Up Cuban Doll and ALLBLACK for “86”
Vallejo Wave-Leader Nef The Pharaoh Announces The Big Chang Theory Album as The FADER Premieres the Video for “Big Boss Chang”
Nef The Pharaoh & 03 Greedo Seamlessly Combine for the Porter2Grape EP 
Nef The Pharaoh & 03 Greedo Announce Porter2Grape Collab EP, Recruit ALLBLACK for Lead Single
Nef The Pharaoh Shows Us Who’s In Charge with “Big Boss Chang”
Nef The Pharaoh and Adult Swim Connect for Funk/Hyphy Anthem “Bussin'”
Who Loves Orange Soda? Nef Loves Orange Soda in This Impossibly Funky, VIBE-Premiered Tribute to the Kenan Thompson-Starring, Kid-Friendly Classic
Nef The Pharaoh Examines the Role of Racism in Society in “LOE Gino’s Interlude”
Nef The Pharaoh Takes His Foreign to the Beach in Insanely Fun “Poppin’ Again” Video
Nef The Pharaoh Goes Emoji Crazy in the NSFW, Xanned-Out Video for “Drop Addy,” Premiered by Mass Appeal
Nef The Pharaoh’s Star Shines Brighter Than His Chain in the Raucous Clip for “Bling Blaow,” Premiered by Highsnobiety
Nef The Pharaoh, OMB Peezy, and Jay Ant Tour Venice Beach in the Ebullient “Move4” Visual Premiered by WSHH
Nef The Pharaoh, Leader of the Bay’s New School, Shares The Chang Project
Nef The Pharaoh Demands Respect For His Shine: “Look at My Neck, Bling Blaow”
Nef The Pharaoh and Ty Dolla $ign Got Something to Blow Your “Back Out”
Nef The Pharaoh Announces The Chang Project, Recruits SOB x RBE for “Spice” Video
Nef The Pharaoh And G-Eazy Bring Bay Area Realness to the UK With Born Leader
Nef The Pharaoh And Ryan Hemsworth Are Loving Life On The Naughty List With Mistletoe
Nef The Pharaoh Recruits Longtime Hero Juvenile For “Put You On” Video, Premiered Today by Billboard
Nef The Pharaoh Revisits His Roots in His Very Bay Area-y Fresh Outta Space 3
Nef The Pharaoh Brings Hyphy Back on “Dumb Life”
Nef The Pharaoh Goes Dumb On a School Bus In “Mobbin'” Video, Debuted by WorldStarHipHop
On Tour With G-Eazy and A$AP Ferg, Nef The Pharaoh Shares Collaborative Neffy Got Wings EP with Cardo, Debuted by Noisey with an Interview
On Tour With G-Eazy and A$AP Ferg, and Performing at House Party in NYC This Thursday, E-40 Signee Nef The Pharaoh Debuts “Action” Single via Billboard
Nef The Pharaoh Announces Neffy Got Wings Project with Acclaimed Producer Cardo and Kicks Off First National Tour as Opener for G-Eazy / A$AP Ferg
E-40’s New Signee Nef the Pharaoh is Becoming a Star, New Single “No Masturbation” Precedes National Tour Alongside G-Eazy and A$AP Ferg
20 Year-Old Bay Area MC Nef the Pharaoh Perfoming In-Store at VFILES This Friday
E-40’s Protégé, 20-Year-Old Bay Area Rapper Nef the Pharaoh Releases Self-Titled EP, Debuted by Complex

Press Photos





[soundcloud url=”https://api.soundcloud.com/playlists/318578914″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /] [soundcloud url=”https://api.soundcloud.com/tracks/319532297″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /] [soundcloud url=”https://api.soundcloud.com/tracks/318542525″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /] [soundcloud url=”https://api.soundcloud.com/playlists/255432655″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”166″ iframe=”true” /] [soundcloud url=”https://api.soundcloud.com/tracks/280814412″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”166″ iframe=”true” /] [soundcloud url=”https://api.soundcloud.com/playlists/182803004″ params=”color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false” width=”100%” height=”166″ iframe=”true” /] [soundcloud url=”https://api.soundcloud.com/tracks/240704427″ params=”color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false” width=”100%” height=”166″ iframe=”true” /] [soundcloud url=”https://api.soundcloud.com/tracks/240706543″ params=”color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false” width=”100%” height=”166″ iframe=”true” /] [soundcloud url=”https://api.soundcloud.com/tracks/239601824″ params=”color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false” width=”100%” height=”166″ iframe=”true” /] [soundcloud url=”https://api.soundcloud.com/playlists/162204922″ params=”color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false” width=”100%” height=”166″ iframe=”true” /]