3.24.2021

Video: Yung Mal – “Look At Me Now“

The Alamo Records Signee and His 1.5 Crew Prepare Their Takeover in an ATL-Set Video

Critical Praise:

“After his rise to prominence through the duo Mal & Quill through the late 2010s, East Atlanta rapper Yung Mal has ventured off for some strong solo offerings, first with last year’s Iceburg and now with his latest 6 RINGS, a quick-hitting 12-track project full of rapid fire flows and strong instrumentals from producer Pyrex.” – HYPEBEAST

“Drenched in authenticity, New Orleans-born, Atlanta-bred rapper Yung Mal is looking like the next to blow out of the south.” – XXL

“The young ATL rapper has been making strides in his city as the next-up.” — HotNewHipHop

“Yung Mal is on a fast ascension through the industry.” — ELEVATOR

“One of the most promising rising artists…Mal consistently brings interesting and unique flows onto stellar production.” — Lyrical Lemonade

“Yung Mal has been the talk of the town in Atlanta” — Karen Civil

The Video:

Yung Mal expertly navigates percolating trap beats, nimbly splicing stuttered syllables between speaker-knocking 808s. Today, the Alamo Records artist celebrates his rise from nothing to something with “Look At Me Now,” his flex-heavy new video single. Blessed with bouncy pianos and thudding bass courtesy of producers Niles Wave and Yung Deee, “Look At Me Now” is a triumphant statement of purpose for Mal, touting his Zone 6 pride and his love for all things designer: “We got a second now we skraight/Hood on my back like an ape/Off-White hoodie but my shoes, they Bape.” In the video, directed by Mike.Envision and Yung Mal himself, the 1.5 Da Label chieftain and his crew enjoy a lively night in the A, before pausing the music to take a phone call from Gucci Mane-affiliated rapper Foogiano. “Look At Me Now” is Mal’s second quality visual of the month, following “Stay Down,” which features a cameo appearance from NLE Choppa.

Yung Mal had a big year in 2020, featuring two high-octane collaborative projects with rising producers. Released in March, 6 Rings paired Mal with Pyrex Whippa. Sporting appearances from Lil Keed, Lil Gotit, and Doe Boy, 6 Rings received praise from publications like HYPEBEAST and XXL. Later in the year, Mal released Iceberg Sosa, produced in full by Memphis producer Sosa808 (Key Glock, G Herbo), which featured highlight video singles like “Hitstick” and “Own Drip.” Building a head of steam in 2021, Yung Mal looks to assume his rightful place among Atlanta’s trap elite.

Stay tuned for 1.5 Way or No Way, Mal’s next project, coming later this year.

Watch “Look At Me Now”: https://youtu.be/3JsI7ifFRKE

Buy/Stream “Look at Me Now”: http://yungmal.lnk.to/LookAtMeNow

Please contact Michelle or Andrea for more info.

Links:

Bio, photos, music, and more available here: www.audibletreats.com/yung-mal

“Look At Me Now”: https://youtu.be/3JsI7ifFRKE / http://yungmal.lnk.to/LookAtMeNow

“Stay Down”: http://yungmal.lnk.to/StayDown

“All Cap”: https://youtu.be/nu_IvttN6gU

Iceberg Sosa: https://music.apple.com/us/album/iceberg-sosa-ep/1525070195

6 Rings (Prod. by Pyrex Whippa): http://smarturl.it/6rings

“Shut Up” ft. Lil Gotit & Lil Keed: https://www.youtube.com/watch?v=-0WMH-Z9mA0

“Blake Griffin” ft. Doe Boy: http://smarturl.it/blakegriffin / https://youtu.be/8WVK2loSsA8

“Numbers” (Remix) ft. Stunna4Vegas: https://www.youtube.com/watch?v=obPyN0q5URo