Album: Yung Bans – Misunderstood

With Guest Stars Including Young Thug, Future, and Gunna, Misunderstood Marks Bans’ Ascension Into Trap Royalty; Bans Shares “Going Wild,” a Dark and Effects-Laden Video for the Project’s Opening Track

7.24.2019

Critical Praise:

“Yung Bans warbles his raps at a low pitch, largely using lyrics as a conduits for vocal patterns…Bans provides a natural evolution of the sound being offered up by his contemporaries. He muffles his flows, letting his immutable melodies seep into blurry beats.” – Pitchfork

“Atlanta’s Yung Bans releases some of the best music on SoundCloud” – Pitchfork

“With a full steam of momentum, Yung Bans’ road to become a household name is paved” – HYPEBEAST

The Album:

After years building a reputation as one of the most adventurous and melodic Atlanta rappers, Yung Bans is ready for stardom. Fusing his mutated melodies and hard-earned perspective into a futuristic aesthetic, Bans shares Misunderstood, his debut album. Painting a vivid picture of his life as a rising rap star, Bans uses his supernatural melodic instincts to turn each line into a hook, ping-ponging between luxurious images of rap life and the bleak street life from which he narrowly escaped with his musical ability. Brimming with a level of sonic detail that rewards headphone listening, Misunderstood doubles as a showcase for hip-hop’s hottest producers to show off some of their strongest beats–the tracklist boasts contributions from Kenny Beats, Murda Beatz, Take A Daytrip, Wheezy, Goose With Another One, Nick Mira, Wondagurl, Smoko Ono, Chopsquad DJ, Charlie Handsome, TM-88, Maaly Raw, Bing, Bugs Ronin and Ian Jeffry Thomas. Just 20-years-old, Bans has quickly earned the respect of some of trap’s biggest stars, and a camaraderie with his fellow next-gen rap stars. Featuring appearances from Future, Young Thug, Gunna, YNW Melly, NAV, Lil Durk, 03 Greedo, Lil TJay, Slim Santana, and a posthumous appearance from XXXTentacion, Misunderstood is available to stream on all platforms.

To accompany the release of the album, Bans shares “Going Wild,“ a visual for the album’s opening track. Produced by Bugz Ronin, Ian Jeffry Thomas & Wondagurl, “Going Wild” is a defiant statement of purpose for Bans, as he proclaims through pitch-shifting vocals that he will never change for anyone. In the video, directed by Shea Motion (YNW Melly & Kanye West’s “Mixed Personalities”), Bans embraces his inner demons, conjuring a dragon made of smoke, dancing with twirling double-helixes, and sipping from the world’s largest styrofoam cup of lean. Premiered by The FADER, “Going Wild” showcases some of the off-kilter imagination that populates the new project.

Honing an effortlessly addictive and inventive flavor of trap music, Yung Bans’ sound is tailor-made for success. The Atlanta native burst into public consciousness in 2018, releasing three self-titled EPs, collaborating with the likes of Future, Juice WRLD, Lil Skies, among others, and earning positive mentions in Pitchfork, The FADER, HYPEBEAST, and more. The young rapper had streaming success with singles like “Ridin,” featuring Landon Cube and YBN Nahmir, and “Lonely,” featuring Lil Skies, which earned a combined 71 million streams on Spotify, and developed a fruitful relationship with Cole Bennett, who directed the video for “Ridin” (25 million views), among others. Bans kept busy in the first half of 2019 with a series of successful loose singles, including the Jetson Made/Pooh Beatz-produced “TIK TIK TIK,“ the YNW Melly-featuring “Gutta Bitch,” and “Side By Side” (produced by Nick Mira). With a monthly listener count that approaches 2 million, Bans is ready to take the next step with Misunderstood.

Buy/Stream Misunderstood: https://foundation-media.ffm.to/misunderstood

Watch “Going Wild”: https://youtu.be/F6p5ELRoMj4

Check out The FADER premiere: https://www.thefader.com/2019/07/24/watch-yung-bans-video-for-going-wild

Misunderstood tracklist:

1. Going Wild (Prod. by Bugz Ronin, Ian Jeffry Thomas & Wondagurl)
2. SOS (Prod. by Wheezy & Chopsquad DJ)
3. Prada Zombie (Prod. by Nick Mira)
4. 100 Shells ft. YNW Melly (Prod. by Smoko Ono & Charlie Handsome)
5. Blah Blah Blah (Prod. by Nick Mira)
6. Shawty / In Love With All My Bitches (Prod. by Nick Mira, Take a Daytrip & Wondagurl)
7. Touch The Stars ft. Lil Tjay (Prod. by Kenny Beats)
8. Going Bezurk (Prod. by Bing)
9. XXXTentacion Interlude
10. Ready Set Go ft. 03 Greedo & XXXtentacion (Prod. by Goose With Another One & Wondagurl)
11. How Da Game Go (Prod. by Nick Mira)
12. Hold Up ft. Gunna & Young Thug (Prod. by Wheezy)
13. I Don’t Even Crip (Prod. by Take a Daytrip)
14. Red Dead ft. Slim Santana (Prod. by Nick Mira & Take a Daytrip)
15. Yeaaa ft. Future (Prod. by Chopsquad DJ & Wondagurl)
16. Gang (Prod. by TM88)
17. Enemies ft. Lil Durk & NAV (Prod. by Murda Beatz)
18. Too Many Times (Prod. by Maaly Raw & Smoko Ono)
19. Broken Pieces (Prod. by Bugz Ronin)

 

 

Please contact Michelle or Erin for more info.

The Background:

Atlanta-bred artist Yung Bans sits at the forefront of rap right now, well-known for his effortlessly addictive flows and intoxicating lyrical style. As denoted by his “1 of 1” tagline, he approaches music with an eclectic touch, and deservedly so, has organically cemented his position as a force to be reckoned with in today’s industry. Taking a look back at career-defining moments such as his well-deserved Future cosign or his early XXXTentacion collaboration, “iloveitwhentheyrun”, the success has endlessly rolled in for Bans and his true-to-self artistry, noting the true mark of a bona fide star.

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Links:

instagram | twitter | soundcloud | spotify | youtube

“Going Wild”: https://youtu.be/F6p5ELRoMj4

Buy/Stream Misunderstood: https://foundation-media.ffm.to/misunderstood

“TIK TIK TIK”: https://www.youtube.com/watch?v=GiiVFTGY2sI

“Gutta Bitch” ft. YNW Melly: https://www.youtube.com/watch?v=RMlzoqV9A_U

Yung Bans: https://open.spotify.com/album/1pCO8fy6AA5P7j4WyXATM6?si=ZfPx7PynSGq8rK3WWP1mnw