Video: Yung Bans – “Gutta Bitch” ft. YNW Melly (Prod. by Danny Wolf & Otxhello)
The Two Southern Sensations Trade Melodic Bars in the Wavy Clip For Bans’ Recent Single
4.18.2019
Critical Praise:
“Yung Bans warbles his raps at a low pitch, largely using lyrics as a conduits for vocal patterns…Bans provides a natural evolution of the sound being offered up by his contemporaries. He muffles his flows, letting his immutable melodies seep into blurry beats.” – Pitchfork
“Atlanta’s Yung Bans releases some of the best music on SoundCloud” – Pitchfork
“With a full steam of momentum, Yung Bans’ road to become a household name is paved” – HYPEBEAST
The Video:
With his entrancing voice and supernatural sense of melody, ATL 19-year-old Yung Bans is one of the most popular young rappers in his city. Rocking a multi-colored puffer jacket, Bans throws a neon-lit part in “Gutta Bitch,” his latest video. Produced by Danny Wolf, the man behind Lil Pump‘s “Flex Like Ouu” and Ugly God’s “Water,” “Gutta Bitch” is a percolating slice of street pop, as Yung Bans shows off his falsetto atop plunking steel drums and subtle woodwinds. In the video, Bans and compatriot YNW Melly rock matching puffer jackets at a neon-lit house party, amidst wavy visual effects and panoramic nighttime shots of the Atlanta skyline. With over 365k SoundCloud plays since its release earlier this week, “Gutta Bitch” heralds big things for Bans in the months to come.
Known for his effortlessly addictive and inventive flavor of trap music, Yung Bans’ sound is tailor-made for success. The Atlanta native burst into public consciousness in 2018, releasing three self-titled EPs, collaborating with the likes of Future, Juice WRLD, Lil Skies, and Lil Yachty, and earning positive mentions in Pitchfork, The FADER, HYPEBEAST, and more. The young rapper had streaming success with singles like “Ridin,” featuring Landon Cube and YBN Nahmir, and “Lonely,” featuring Lil Skies, which earned a combined 71 million streams on Spotify, and developed a fruitful relationship with Cole Bennett, who directed the video for “Ridin” (24 million views), among others. With a monthly listener count that reaches beyond 2 million, Bans is ready to take the next step in 2019.
Watch “Gutta Bitch” ft. YNW Melly: https://www.youtube.com/watch?v=RMlzoqV9A_U
https://www.youtube.com/watch?v=RMlzoqV9A_U
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The Background:
Atlanta-bred artist Yung Bans sits at the forefront of rap right now, well-known for his effortlessly addictive flows and intoxicating lyrical style. As denoted by his “1 of 1” tagline, he approaches music with an eclectic touch, and deservedly so, has organically cemented his position as a force to be reckoned with in today’s industry. Taking a look back at career-defining moments such as his well-deserved Future cosign or his early XXXTentacion collaboration, “iloveitwhentheyrun”, the success has endlessly rolled in for Bans and his true-to-self artistry, noting the true mark of a bona fide star.
Links:
instagram | twitter | soundcloud | spotify
“Gutta Bitch” ft. YNW Melly: https://www.youtube.com/watch?v=RMlzoqV9A_U
Yung Bans: https://open.spotify.com/album/1pCO8fy6AA5P7j4WyXATM6?si=ZfPx7PynSGq8rK3WWP1mnw