8.25.2021
Video: Big Moochie Grape – “iLLUMINATi Business”
The Verbally Dexterous, Young Dolph-Co-Signed Memphis Rapper Brings the Paper Route iLLUMINATi Mixtape Closing Track to Life
The Video:
Busting out of Memphis with a dexterous flow and a diamond-studded smile, Big Moochie Grape is one of his hometown’s most gifted emcees. Celebrating his rise from the trenches to the A-List, the Paper Route EMPIRE-signed rapper shares “iLLUMINATi Business,” his new music video. Produced by Atlanta beatmaker Twysted Genius, who stacks rattling snares and ominous piano notes, Moochie flashes a variety of in-the-pocket flows, rhythmically explaining how the Paper Route iLLUMINATI move differently from the average crew: “Pull up in the Hellcat, playin’ with a kitty cat/Big money sh*t, b*tch I’m not with the chit-chat.” The video contrasts images of Moochie’s high-rolling Memphis lifestyle with a collage of images that indicate just how deeply the Paper Route iLLUMINATI has buried itself within nature and society. “iLLUMINATi Business” is the closing track and latest video from PAPER ROUTE iLLUMINATi, following Young Dolph‘s clip for “Here We Go,” and Joddy Baddass‘s sultry video for “333.“
PAPER ROUTE iLLUMINATi is the first-ever compilation mixtape from Paper Route EMPIRE, the powerhouse independent label founded by Young Dolph. The mixtape represents the culmination of a long and fruitful rise for Young Dolph–the mogul is ready to flex his A&R and CEO muscles, bringing a new crop of talent to the forefront. Along with Key Glock and Snupe Bandz, the tape features standout contributions from street favorites like Big Moochie Grape and Kenny Muney, and new signees like PaperRoute Woo, Big Unccc, and PRE first lady Joddy Badass. The 23-track tape offers the label to showcase its roster in plenty of combinations, and leaves room for big shots like Dolph, Glock, and Moochie to show off on solo songs of their own. Featuring an appearance from Gucci Mane and production from Bandplay, Memphis beatmakers like Tay Keith, DJ Squeeky, and Sosa808, ands trap titans like Drumma Boy and Budda Bless, PAPER ROUTE iLLUMINATi is available to stream everywhere via Paper Route EMPIRE.
PAPER ROUTE iLLUMINATi continues a banner year for the label, following up the release of Dum And Dummer 2, a collaborative album by Young Dolph and Key Glock. Debuting at #8 on the Billboard 200, Dum and Dummer 2 generated nearly 36k sales equivalent units across platforms and scored the fifth-biggest streaming debut on Spotify during its first week of release. Earlier this month, the album received a glowing review from Pitchfork, who awarded the album a 7.5 score and cemented Young Dolph & Key Glock as a “once-in-a-generation” rap duo, akin to 8Ball & MJG or Method Man & Redman, and “one of the most in-sync alliances in the genre today.” Dum & Dummer 2 is the duo’s second Top 10 album, following the original Dum and Dummer, which debuted at #8 in 2019.
PAPER ROUTE iLLUMINATi is available to stream everywhere via Paper Route EMPIRE.
Watch Big Moochie Grape’s “iLLUMINATi Business”: https://www.youtube.com/watch?v=Ez4LPZxQ-1Y
Buy/Stream PAPER ROUTE iLLUMINATi: https://music.empi.re/preilluminati
PAPER ROUTE iLLUMINATi tracklist:
1. Talking To My Scale by Paper Route EMPIRE & Young Dolph
2. Blu Boyz by Young Dolph, Key Glock & Paper Route EMPIRE (feat. Snupe Bandz)
3. Beat It by Paper Route EMPIRE, Bigg Unccc & Young Dolph
4. I Do This by Paper Route EMPIRE, Key Glock & Gucci Mane
5. Back to Back by Paper Route EMPIRE & Bigg Unccc
6. Remember by Paper Route EMPIRE & Snupe Bandz
7. Mister Glock 2 by Paper Route EMPIRE & Key Glock
8. Bandaid by Paper Route EMPIRE, Key Glock & Snupe Bandz
9. Non Stop by Paper Route EMPIRE & Big Moochie Grape
10. Dance by Young Dolph, Paper Route EMPIRE & Key Glock (feat. Snupe Bandz, Kenny Muney, Joddy Badass, Jay Fizzle & Big Moochie Grape)
11. 333 by Paper Route EMPIRE & Joddy Badass
12. Ashtray by Paper Route EMPIRE, Kenny Muney & Young Dolph
13. Standing Ovation by Paper Route EMPIRE & Big Moochie Grape
14. Big Ol Racks by Paper Route EMPIRE, PaperRoute Woo & Key Glock
15. Dead Body by Paper Route EMPIRE, Young Dolph & Bigg Unccc (feat. PaperRoute Woo)
16. Broccoli & Cheese by Paper Route EMPIRE & Key Glock
17. Trust Nobody by Paper Route EMPIRE, Young Dolph & PaperRoute Woo (feat. Snupe Bandz)
18. Here We Go by Paper Route EMPIRE, Young Dolph & Jay Fizzle (feat. Snupe Bandz)
19. Show Out by Paper Route EMPIRE, Snupe Bandz & Young Dolph
20. Freeze Tag by Paper Route EMPIRE & Key Glock
21. Nothing To Me by Young Dolph, Snupe Bandz & PaperRoute Woo
22. South Memphis Rugrats (Remix) by Paper Route EMPIRE, Young Dolph & Snupe Bandz (feat. PaperRoute Woo)
23. iLLUMINATi BUSINESS by Paper Route EMPIRE & Big Moochie Grape
Please contact Michelle or Erin for more info.
Links:
Young Dolph: twitter | facebook | soundcloud | youtube | instagram | official site | spotify
Key Glock: twitter | soundcloud | instagram | spotify | youtube
Bio, photos, music and more can be found at www.audibletreats.com/young-dolph
“Here We Go” ft. Young Dolph, Jay Fizzle, & Snupe Bandz: https://www.youtube.com/watch?v=D58nwIpkjIk
Snupe Bandz – “Remember”: https://www.youtube.com/watch?v=uljTppWaUGg
Key Glock & Snupe Bandz – “Bandaid”: https://www.youtube.com/watch?v=1q4AchKMtDM&pp=sAQA
PAPER ROUTE iLLUMINATi: https://music.empi.re/preilluminati
Key Glock – “Mister Glock 2”: https://youtu.be/UqBv-tayBmQ
Paper Route EMPIRE – “Dance”: https://music.empi.re/dancepaperroute
Young Dolph, Key Glock, Snupe Bandz – “Blu Boyz”: https://music.empi.re/blueboyz
Young Dolph – “Nothing To Me” ft. Snupe Bandz & Paper Route Woo: https://www.youtube.com/watch?v=TNy33SqQWyM
Young Dolph & Key Glock – “A Goat & A Dolphin”: https://www.youtube.com/watch?v=VFR5MzlvnZ8
Young Dolph – “Hashtag”: https://www.youtube.com/watch?v=1S5n0J6aZrc
Young Dolph & Key Glock – “RAIN RAIN”: https://www.youtube.com/watch?v=Mr0l9iZx4no
Young Dolph & Key Glock – Dum and Dummer 2: https://music.empi.re/dumanddummer2
Young Dolph & Key Glock – “Penguins”: https://www.youtube.com/watch?v=EOffID-Hp7M
Young Dolph – “Yeeh Yeeh”: https://music.empi.re/yeehyeeh
Young Dolph & Key Glock – “Sleep With The Roaches”: https://music.empi.re/sleepwiththeroaches / https://www.youtube.com/watch?v=zor0D6s6JOs
Young Dolph & Key Glock – “Aspen”: https://music.empi.re/aspen / https://www.youtube.com/watch?v=JBoRupTiKhQ
Key Glock – “I’m The Type”: https://music.empi.re/imthetype
Young Dolph & Key Glock – “Case Closed”: https://music.empi.re/caseclosed
Young Dolph & Key Glock – “Green Light”: https://www.youtube.com/watch?v=XZ8nLbNPV-k
Young Dolph – “Large Amounts”: https://www.youtube.com/watch?v=b6YAoOYQkvo
Young Dolph – Rich Slave (Deluxe): https://music.empi.re/richslave_deluxe
Young Dolph & Key Glock – Dum and Dummer: https://empire.lnk.to/dummer