“Young Dolph has cultivated that formula that makes the bando jump” – XXL
“What makes Dolph exemplary is his affinity for memorable hooks and catchy call-and-response punch lines” – Complex
Representing Memphis to the fullest, Young Dolph stands out as one of the most exciting, powerful, and inimitable figures in hip-hop today. A self-made millionaire motivated by the homegrown sounds and enterprising moves of pioneers DJ Squeeky and Three 6 Mafia, Adolph Thornton, Jr. made his formal entry into the rap game as both artist and CEO with the 2008 mixtape Paper Route Campaign, honoring his Southern city’s crunk traditions while pushing things forward. Fashioning himself on the example set by Master P with No Limit Records, the strategically shrewd decision to launch his catalog under his proprietary Paper Route Empire brand proved prescient and came to define his entire career as an independent success story beholden to no one but himself.
Rising out of Memphis to become one of the South’s pre-eminent rap labels, Paper Route EMPIRE embodies the independent hustle. Home to superstar Young Dolph, heatseeker Key Glock, and Tennessee-born upstarts like Jay Fizzle, PRE partners with EMPIRE to provide a nationwide platform for local talent. Generating hundreds of millions of streams in 2018 alone with albums such as Young Dolph’s Major, which peaked at #15 on the Billboard 200, and Key Glock’s Glock Bond and Glockoma, Paper Route EMPIRE is making a major impact as an indie label, and will only grow stronger in the future.