Video: Young Dolph – “On God”
The Memphis Rapper Crosses the Pond, Shows Off His International Flex in the Role Model Clip
Working the independent grind to become one of the biggest rappers in the South, Young Dolph’s flexing cannot be contained to one country, continent, or even hemisphere. Hopping across the Atlantic for a luxurious trip to London, Dolph shuts down the city in “On God,” his latest video. Produced by Don Cannon, “On God” is a triumphant anthem. Though he’s dedicated to the art of getting money, Dolph never forgets where he comes from: “Nobody from my side of town ever did this/A billion dollars, the only thing on my wish list.” In the video, Dolph travels to the UK with his ice blue Audi and a cadre of scantily-clad models, shutting down the theater district as British admirers look on. “On God” is the latest video from Role Model (Paper Route EMPIRE), Dolph’s 2018 project, following the moving video for “Black Queen,” which features a co-starring appearance from Dolph’s mother.
Peaking at #15 on the Billboard 200, Role Model provides a new context for Dolph’s braggadocio and sets an example for rising independent rappers and anyone else trying to get out the mud. Role Model finds Dolph leveling up, experimenting with new flows and raising his boastful bars to a superhuman level. Featuring appearances from Snoop Dogg, Offset, Key Glock, and Kash Doll, Role Model is Dolph’s origin story, establishing him as a symbol of hope to kids in the hood who desperately want to improve their lives. Earlier this year, Dolph announced the final stages of the #ThatsMajorChallenge, inspired by his video for “Major,” featuring Key Glock, offering to gift a Dodge Challenger SRT Hellcat to the maker of the best user-generated content for the song. Stay tuned for much more from Young Dolph in 2019.
Watch “On God”: https://youtu.be/OpmSbsiOnhU
Buy Role Model: https://empire.lnk.to/RoleModel
Role Model tracklist:
1. Black Queen (feat. Moma Gabbana)
2. By Mistake
3. Major (feat. Key Glock)
5. How U Luv Dat
6. I Think I Can Fly (feat. Snoop Dogg)
7. Break The Bank (feat. Offset)
8. On God
9. Still Smell Like It
10. Whole World (feat. Kash Doll)
11. Playin Wit A Check
13. Space Jam
14. Trap Baby
Please contact Michelle or Scott for more info.
Young Dolph Background
Coming on the scene with stern club bangers and cold punch lines, Memphis-based rapper Young Dolph became a local hero via a series of mixtapes before breaking nationwide around 2014. Born Adolph Thornton, Jr. in Chicago, Dolph debuted in 2008 with the mixtape Paper Route Campaign. Subsequent releases like The Weed Album and South Memphis Kingpin brought him to 2012, when he dropped the first in a successful series of mixtapes dubbed High Class Street Music. By the time High Class Street Music 4 and the “Preach” single dropped in 2014, Dolph was working with major-label producers including Drumma Boy and Zaytoven. Both provided tracks for his 2016 debut LP, King of Memphis, which featured no guest artists and debuted at number 49 on the Billboard 200 albums chart. A trio of mixtapes followed, ending with Rich Crack Baby. The album entered the Billboard 200 upon release and included guest appearances by Boosie Badazz, 2 Chainz, Wale, T.I., Gucci Mane, and 21 Savage. Another mixtape, Gelato, followed in early 2017, containing the hit single “Play wit Yo’ Bitch,” as well as tracks featuring Migos, Wiz Khalifa, and Lil Yachty. Dolph’s second studio album, Bulletproof, was released in April of 2017 and reached the Top 40 of the Billboard 200. Mere months later, he issued Thinking Out Loud, which featured guest spots by DRAM, Gucci Mane, 2 Chainz, and Ty Dolla $ign. The album was another success, hitting number 16 on the Billboard 200. In early 2018, Dolph issued the EP N****s Get Shot Everyday, following up later that year with the Key Glock collaboration “Major” and the solo track “By Mistake.” Full-length Role Model followed later in the year; the album became Dolph’s highest-charting release to date, charting at number 15 on the Billboard 200. ~ David Jeffries & Neil Z. Yeung, Rovi
Paper Route EMPIRE Background
Rising out of Memphis to become one of the South’s pre-eminent rap labels, Paper Route EMPIRE embodies the independent hustle. Home to superstar Young Dolph, heatseeker Key Glock, and Tennessee-born upstarts like Jay Fizzle, PRE partnered with San Francisco-based music company EMPIRE to provide a nationwide platform for local talent. Generating hundreds of millions of streams in 2018 alone with albums such as Young Dolph’s Role Model, which peaked at #15 on the Billboard 200, and Key Glock’s Glock Bond and Glockoma, Paper Route EMPIRE is making a major impact as an indie label, and will only grow stronger in the future.
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Bio, photos, music and more can be found at www.audibletreats.com/young-dolph
“On God” (Official Video): https://youtu.be/OpmSbsiOnhU
“Black Queen” ft. Momma Gabbana: https://www.youtube.com/watch?v=cfnxrSygi5I
“Major” ft. Key Glock: http://www.youtube.com/watch?v=SdMW1Ya0nHM
Role Model: https://empire.lnk.to/RoleModel
“Slave Owner”: http://www.youtube.com/watch?v=kIPRXhLF858
Shop Young Dolph’s capsule collection: https://www.youngdolphshop.com/