08.19.2020

Video: YNW BSlime – “Luv U”

The Supremely Gifted Florida Pre-Teen Pulls Out All The Stops To Win His Crush’s Heart in His New Video

Critical Praise:

“His debut is sure to have middle school dances on smash.” – Pitchfork

“12-year-old rapper YNW BSlime didn’t drop his first song until July 2019 with ‘Hot Sauce,’ but the young artist’s profile is already on the rise” – Genius

“At just 12 years old, Florida rapper YNW BSlime is already making waves. The younger brother of YNW Melly stands out through his youthful voice and good sense of melody, putting together bright, thumping songs about the streets, getting money and the girls on his mind.” – XXL

“One thing that you’ll pick up right off the bat is that this kid has a solid voice. Like his older brother, YNW BSlime knows how to utilize the depth of his vocals to truly come across as a melody king.” – HotNewHipHop

The Video:

At just 13 years of age, YNW BSlime already has tens of millions of streams and a hit mixtape under his belt. The Florida native romances his crush on “Luv U,“ his new puppy love anthem. Produced by Hitmaka, who layers thumping 808s under a mournful guitar melody, “Luv U” is a showcase for BSlime’s prodigious vocal talent, as the young singer works his upper register to relay his pained longing: “It’s the little things/That you do/That make me wanna/Make me wanna tell you that I love you.” In the video, BSlime pursues the object of his affections with flowers, teddy bears, and romantic gestures, breaking through her initial disinterest with his impish charm. “Luv U” is BSlime’s third single of 2020, following the fun-loving “Freestyle LOL” (2.3 million YouTube views), and his Lil Yachty collaboration “Just Want You” (Remix).

Encouraged to try his hand at music by his older brother YNW Melly, YNW BSlime immediately proved that he doesn’t stand in anyone’s shadow. Released in July 2019, his first single “Hot Sauce” caught fire on social media, racking up over 1 million plays in less than 24 hours of release. The budding star built a massive following on YouTube and SoundCloud, generating nearly 82 million domestic streams and 35 million video views in the past 12 months off the strength of follow-up hits like “Slime Dreams” (19 million streams on Spotify). Last winter, BSlime shared his debut project BABY GOAT, which racked up over 63 million streams, earned positive notes in Pitchfork and HotNewHipHop and featured appearances from Melly and Lil Tjay.

When he’s not making music, BSlime loves to play basketball, eat ice cream, and dominate Fortnite on his XBox. Stay tuned for much more from YNW BSlime in the coming months…BSlime season is approaching

Watch “Luv U”: https://smarturl.it/LuvU

Please contact Michelle or Kerry for more info.

The Background:

At only 13 years of age, YNW BSlime is one of rap’s youngest rising stars. The Gifford, Florida native has already amassed nearly 70M streams and over 33M video views in the U.S. alone, while having just reached his teenage years. As he readies the release of his next project, it’s clear that BSlime Season is now upon us.

Links:

“Luv U”: https://smarturl.it/LuvU

“Freestyle LOL”: https://smarturl.it/FreestyleLOL

“Just Wanted You” (Remix) ft. Lil Yachty: https://www.youtube.com/watch?v=NiE1pSP8FMo

“Slime Dreams”: https://www.youtube.com/watch?v=mrGMHyq3vb0