5.27.2022

Video: YN Jay – “Shake That A$$ Baby”

The Coochie Man Doubles his Offer, Drops Visual for Latest Single Ahead of Upcoming Project, Young Wild & Free, Arriving June 1st

Critical Praise:

“There is Bruce Wayne and Batman. Clark Kent and Superman. And now, YN Jay and the Coochie Man” – Pitchfork

“Flint, Michigan wouldn’t be one of the hottest scenes in rap without ‘Coochie,’ ‘Coochie World,’ ‘Coochie Scout,’ a mixtape titled Coochie Land, and Coochie Man, the floor-humping alter ego of YN Jay.” – Pitchfork

“‘Coochie’ is one of the funniest hip-hop videos of the last five years” – XXL

“The Flint native is one of the more eccentric rappers in Michigan, rapping about coochie, using very distinct ‘hold onnnnnnnnnnnnn’ ad-ibs, and starting off songs by asking the producer: ‘Why you always do that mannnnnnnn?’ I’m honestly not sure what these producers are doing while YN Jay is recording in the booth, but whatever it is, it’s working. The music is always wildly entertaining.” – Complex

“He raps in different voices, draws out words like they’re self-contained riddles. You never know if he’s entirely serious, but that’s the point.”- SPIN

The Announcement:

Exploring the recesses of his one-track mind with his witty bars and floating flows, YN Jay never stops working. Hot off announcing his upcoming project, Young Wild & Free, the “Coochie Man” returns to share the video for his latest single, “Shake That A$$ Baby.” The amusingly absurd clip finds the “Coochie Man” in fine form, delivering his raunchy rhymes in his laid back flow. Over a beat by his favorite collaborator ENRGY, the Michigan rap star reveals that he’s a man with an extensive set of skills: “I can GPS you to this one spot like a navigator/I’ll whoop your a** in the ring like I’m Gladiator/I’ve been counting numbers all year, I’m a calculator/All I need is 7 shots of Henny, I’m an activator.”

The clip for “Shake That A$$ Baby” sees Jay channel his inner Bubba Sparxx for an infomercial-style video inspired by the 2006 hit, “Ms. New Booty.” Jay delivers a passionate pitch for his visionary “Build-A-Freak” mobile app, but the spiel is quickly overwhelmed by Jay’s seemingly involuntary grunts, groans, and out-of-pocket outbursts.” The SNIPES-directed video creates a fever-dreamlike scene of surreal absurdity and a raunchiness that makes Billy Mays sound like Mr. Rogers.

YN Jay kicked off 2022 with his Mozzy and Louie Ray-assisted banger, “Tip Off,” following a prolific 2021, in which the Alamo Records signee released multiple projects, spark ed several viral trends, and dropped a metric ton of music videos. Furthermore, the Michigan rapper solidified himself as a somewhat mythical figure on TikTok, generating millions of video creations on viral hits like “Triple S,” “Coochie Land,” and “Kakashi,” while his inimitable raps quickly earned co-signs from the likes of Drake and Lil Uzi Vert. Among his 2021 projects was the highly acclaimed Coochie Chronicles, home to singles like “Slow Motion” and the Coi Leray-assisted, “Triple S Remix.” Receiving praise from Pitchfork, The FADER, and more, the project ushers listeners into Jay’s sex-crazed mind, wielding his slip-sliding, start-stopping flow as he unleashes a torrent of punchlines and outrageous boasts. Coochie Chronicles is also home to Jay’s signature song, “Coochie,” a collaboration with “Tip Off” featured artist and close friend, Louie Ray, which boasts over 32 million views on YouTube.

Stay tuned for much more from the “Coochie Man” as he gears up for the release of Young Wild & Free.

Watch “Shake That A$$ Baby”: https://youtu.be/3KkQlMnxpbc

Stream “Shake That A$$ Baby”: http://Ynjay.lnk.to/shakethatassbaby

Pre-Save Young Wild & Free: http://ynjay.lnk.to/YoungWildFree

Young Wild & Free Tracklist:

What It Hit Foe
Coochie Flow ft. Rio Da Yung OG & Louie Ray
Coochie Island ft. Babyface Ray
How I’m Doing
Lose Control ft. Bizzy Banks
IDK What I Made
Tip Off ft. Mozzy & Louie Ray
Aww Man
2 x 5 – 222
Shake That A$$ Baby
Different Race
Summer Walker
Young Ni**a
Tomato
Miss My Dawg

Please contact Michelle, Destiny, or Kevin for more info.

The Background:

“It’s scary how easy it is for me to make music,” admits 21-year-old rapper YN Jay. This is true of his 2020 hit “Coochie” and the follow-up album Coochie Land. “It was made in three minutes, easily, and the video did 30 million views. I’ve been writing songs to go a certain way my whole life, but it never worked. Now, I’m not overthinking it, and it’s making me a star.” After over a decade at the mic, the Beecher, Michigan native has given rap fans an alternative to music about violence and drugs.

Amid his rise, Jay got cosigns from Drake and Lil Uzi Vert. While Drizzy and Jay are exploring music, he recorded extensively with Uzi. The same night the two discussed collaborating, Jay stopped everything to drive to Philly. “I pulled up; we did damn near eight songs.” One track, the “coochie”-inspired “HOLD ONNNNN,” promises to release during an exciting 2021. Fresh off of Ninja Warrior—an album featuring Lil Yachty and Sada Baby that he conceptualized and recorded in a single day, YN Jay recently signed a deal with Alamo Records and is focused on showcasing his versatility and staying power. “I’m working on a few albums and letting the world know how big this is. Anybody can be a rapper; I’m trying to catch the culture and update the game.”