11.29.2021

Video: YN Jay – “Turn Me Up” ft. Louie Ray

The Two Flint Area Characters Urge Fans and DJs to Play Their Music Loud in Their High-Energy New Video

Critical Praise:

“”There is Bruce Wayne and Batman. Clark Kent and Superman. And now, YN Jay and the Coochie Man” – Pitchfork

“Flint, Michigan wouldn’t be one of the hottest scenes in rap without ‘Coochie,’ ‘Coochie World,’ ‘Coochie Scout,’ a mixtape titled Coochie Land, and Coochie Man, the floor-humping alter ego of YN Jay.” – Pitchfork

“‘Coochie’ is one of the funniest hip-hop videos of the last five years” – XXL

“The Flint native is one of the more eccentric rappers in Michigan, rapping about coochie, using very distinct ‘hold onnnnnnnnnnnnn’ ad-ibs, and starting off songs by asking the producer: ‘Why you always do that mannnnnnnn?’ I’m honestly not sure what these producers are doing while YN Jay is recording in the booth, but whatever it is, it’s working. The music is always wildly entertaining.” – Complex

“He raps in different voices, draws out words like they’re self-contained riddles. You never know if he’s entirely serious, but that’s the point.” – SPIN

The Video:

Ever since connecting for their cult hit “Coochie” in 2019 (32 million video views), true blue Michigan men YN Jay and Louie Ray have been one of rap’s funniest and freshest dynamic duos. Uniting once again to rouse those who try to tune them out, Jay and Louie share “Turn Me Up,” a hyperactive new banger. Produced by Flint-area sound architect YungWayne616, “Turn Me Up” gets its life from bouncing blasts of thudding bass and racing piano arpeggios, adding a sense of urgency to the duo’s tag team verses. Jay delivers animated ad-libs and rhythmic grunts as he hurls taunts towards his opposition and Louie grounds the proceedings with a more conventional flow, but equally colorful bars: “Go and do my dirty work for me, lil stuntman/My n****s ain’t that dirty, that’s your mans,” spits Louie. The new video highlights the brotherly dynamic between the two emcees, as both rappers take to the studio while decked out in blue streetwear.

The prolific YN Jay had a massive 2021, releasing multiple projects, starting several TikTok trends, and dropping a metric ton of music videos. “Turn Me Up” is the latest video to emerge in the wake of Coochie Chronicles, YN Jay’s acclaimed recent project. Home to recent singles like “Slow Motion” and the earlier “Triple S Remix” ft. Coi Leray, Coochie Chronicles ushers listeners into Jay’s sex-crazed mind, the Beecher, MI native wielding a slip-sliding, start-stopping flow as he unleashes a torrent of punchlines and outrageous boasts. Covered by Pitchfork, The FADER, and more, the project is also home to “Oxyyyyy,” a paean to Jay’s favorite narcotic, the ebullient opening track “Summer Time,” and his signature song “Coochie,” a collaboration with Jay’s close friend Louie Ray that has more than 30 million YouTube views. More recently, YN Jay shared the video for “Rock The Boat,” which is a vivid throwback to the days of disco, complete with dancers in dazzling sequins and roller skates. Featuring an additional appearance from Flint heavy-hitter Rio Da Yung OG, Coochie Chronicles is available everywhere via Alamo Records.

The recent release of Coochie Chronicles continues Jay’s steady rise to rap game notoriety. Jay is a nearly mythic figure on TikTok, generating millions of video creations on viral hits like “Kakashi,” “Coochie Land,” and “Coochie Scout,” and inspiring TikTok comedian @Nuhchez to splice YN Jay’s voice into Coolio’s “Gangsta’s Paradise” and create one of the platform’s most successful running jokes. YN Jay’s inimitable style earned him co-signs from Drake and Lil Uzi Vert, and last month, he made his festival debut when he performed at Rolling Loud Miami. Stay tuned for much more from the “Coochie Man” in 2022, including a collaborative project with Louie Ray and plenty of music to come.

Taking over the internet with his distinctive style and outrageous lyrics, YN Jay is well on his way toward mainstream stardom. Hold onnnnnn…YN Jay is coming for the throne.

Watch “Turn Me Up” (w/ Louie Ray): https://www.youtube.com/watch?v=XvZy_emVTAs

Buy/Stream “Turn Me Up”: https://smarturl.it/turnmeupynjay

Buy/Stream Coochie Chronicles: https://smarturl.it/CoochieChronicles

Please contact Michelle or Kevin for more info.

The Background:

“It’s scary how easy it is for me to make music,” admits 21-year-old rapper YN Jay. This is true of his 2020 hit “Coochie” and the follow-up album Coochie Land. “It was made in three minutes, easily, and the video did 30 million views. I’ve been writing songs to go a certain way my whole life, but it never worked. Now, I’m not overthinking it, and it’s making me a star.” After over a decade at the mic, the Beecher, Michigan native has given rap fans an alternative to music about violence and drugs.

Amid his rise, Jay got cosigns from Drake and Lil Uzi Vert. While Drizzy and Jay are exploring music, he recorded extensively with Uzi. The same night the two discussed collaborating, Jay stopped everything to drive to Philly. “I pulled up; we did damn near eight songs.” One track, the “coochie”-inspired “HOLD ONNNNN,” promises to release during an exciting 2021. Fresh off of Ninja Warrior—an album featuring Lil Yachty and Sada Baby that he conceptualized and recorded in a single day, YN Jay recently signed a deal with Alamo Records and is focused on showcasing his versatility and staying power. “I’m working on a few albums and letting the world know how big this is. Anybody can be a rapper; I’m trying to catch the culture and update the game.”