8.12.2021

Video: YN Jay – “Immaculate“

The Rising Rapper Kicks Back In His Hometown of Beecher, MI in the Latest Video from Coochie Chronicles

Critical Praise:

“”There is Bruce Wayne and Batman. Clark Kent and Superman. And now, YN Jay and the Coochie Man” – Pitchfork

“Flint, Michigan wouldn’t be one of the hottest scenes in rap without ‘Coochie,’ ‘Coochie World,’ ‘Coochie Scout,’ a mixtape titled Coochie Land, and Coochie Man, the floor-humping alter ego of YN Jay.” – Pitchfork

“‘Coochie’ is one of the funniest hip-hop videos of the last five years” – XXL

“The Flint native is one of the more eccentric rappers in Michigan, rapping about coochie, using very distinct ‘hold onnnnnnnnnnnnn’ ad-ibs, and starting off songs by asking the producer: ‘Why you always do that mannnnnnnn?’ I’m honestly not sure what these producers are doing while YN Jay is recording in the booth, but whatever it is, it’s working. The music is always wildly entertaining.” – Complex

“He raps in different voices, draws out words like they’re self-contained riddles. You never know if he’s entirely serious, but that’s the point.” – SPIN

The Video:

He might be known for his gyrating dance moves and outrageous ad-libs, but don’t underestimate YN Jay‘s superlative spitting skills. Taking time to flex his pen game, Jay shares “Immaculate,” his new video. Kicking off with one of Jay’s signature messages to the track’s producer–in this case Marc Boomin (“Marc, man, why you do that, man?”)–”Immaculate” finds the rapper known as the “Coochie Man” rattling off a succession of pitch-perfect punchlines: “Coochie Man a superhero, b*tch, I’m Marvel like DC/Tell a story, I can take it way back like B.C.” In the video, directed by DP Visuals, YN Jay wilds out near his old high school in his hometown of Beecher, MI (Go Buccaneers!), relaxing with his crew and mugging for the camera.

“Immaculate” is the latest in a long line of videos from Coochie Chronicles, YN Jay’s recent project, following last week’s “Slow Motion” and the earlier “Triple S Remix” ft. Coi Leray. Coochie Chronicles ushers listeners into Jay’s sex-crazed mind, wielding a slip-sliding, start-stopping flow as he unleashes a torrent of punchlines and outrageous boasts. Covered by Pitchfork, The FADER, and more, the project is home to the single “Oxyyyyy,” a paean to Jay’s favorite narcotic, the ebullient opening track “Summer Time,” and his signature song “Coochie,” a collaboration with Jay’s close friend Louie Ray that has more than 30 million YouTube views. Featuring an additional appearance from Flint heavy-hitter Rio Da Yung OG, Coochie Chronicles is available everywhere via Alamo Records.

Driven to take rap seriously after his older brother died, YN Jay quickly started to build a reputation as one of the most colorful characters in a hometown Flint scene populated almost exclusively by colorful characters. He started to get mainstream notice with his single “Coochie,” which introduced the world to Jay’s one-track mind and eventually racked up over 26 million YouTube views. Jay is a nearly mythic figure on TikTok, generating millions of video creations on viral hits like “Kakashi,” “Coochie Land,” and “Coochie Scout,” and inspiring TikTok comedian @Nuhchez to splice YN Jay’s voice into Coolio’s “Gangsta’s Paradise” and create one of the platform’s most successful running jokes. YN Jay’s inimitable style earned him co-signs from Drake and Lil Uzi Vert, and last month, he made his festival debut when he performed at Rolling Loud Miami.

With Coochie Chronicles out, and much more music on the way, YN Jay is looking to take his distinct strain of Michigan rap to national prominence. Hold onnnnnn…YN Jay is coming for the throne.

Watch “Immaculate”: https://www.youtube.com/watch?v=VqL2P8O_qY8

Please contact Michelle, Kevin, or Erin for more info.

The Background:

“It’s scary how easy it is for me to make music,” admits 21-year-old rapper YN Jay. This is true of his 2020 hit “Coochie” and the follow-up album Coochie Land. “It was made in three minutes, easily, and the video did 30 million views. I’ve been writing songs to go a certain way my whole life, but it never worked. Now, I’m not overthinking it, and it’s making me a star.” After over a decade at the mic, the Beecher, Michigan native has given rap fans an alternative to music about violence and drugs.

Amid his rise, Jay got cosigns from Drake and Lil Uzi Vert. While Drizzy and Jay are exploring music, he recorded extensively with Uzi. The same night the two discussed collaborating, Jay stopped everything to drive to Philly. “I pulled up; we did damn near eight songs.” One track, the “coochie”-inspired “HOLD ONNNNN,” promises to release during an exciting 2021. Fresh off of Ninja Warrior—an album featuring Lil Yachty and Sada Baby that he conceptualized and recorded in a single day, YN Jay recently signed a deal with Alamo Records and is focused on showcasing his versatility and staying power. “I’m working on a few albums and letting the world know how big this is. Anybody can be a rapper; I’m trying to catch the culture and update the game.”