6.23.21

YN Jay Announces Coochie Chronicles, His Next Project, Out June 30th

The Rapper Known as “Coochie Man” Remixes Viral Hit “Triple S” With a New Verse from Coi Leray

Featuring Appearances from Fellow Flint Natives Rio Da Yung OG and Louie Ray, Coochie Chronicles Expands the Wild World of YN Jay

Critical Praise:

“There is Bruce Wayne and Batman. Clark Kent and Superman. And now, YN Jay and the Coochie Man” – Pitchfork

“Flint, Michigan wouldn’t be one of the hottest scenes in rap without ‘Coochie,’ ‘Coochie World,’ ‘Coochie Scout,’ a mixtape titled Coochie Land, and Coochie Man, the floor-humping alter ego of YN Jay.” – Pitchfork

“‘Coochie’ is one of the funniest hip-hop videos of the last five years” – XXL

“The Flint native is one of the more eccentric rappers in Michigan, rapping about coochie, using very distinct ‘hold onnnnnnnnnnnnn’ ad-ibs, and starting off songs by asking the producer: ‘Why you always do that mannnnnnnn?’ I’m honestly not sure what these producers are doing while YN Jay is recording in the booth, but whatever it is, it’s working. The music is always wildly entertaining.” – Complex

“He raps in different voices, draws out words like they’re self-contained riddles. You never know if he’s entirely serious, but that’s the point.” – SPIN

The Announcement:

An endlessly quotable emcee with a distinctive flow, Beecher, MI’s YN Jay is building a massive fanbase with his X-rated exploits. Preparing a new collection of stories about his favorite topic, Jay announces Coochie Chronicles, his next project. Dancing atop bass-heavy instrumentals from producers like his frequent collaborators ENRGY and Marc Boomin, the rapper known as the “Coochie Man” delivers clever punchlines through a toothy grin. The project represents an expansion of his vocal style, keeping the sing-song patter for which he’s known, but also experimenting with a variety of new flows. Featuring appearances from Coi Leray, Rio Da Yung OG, and his close friend Louie Ray, Coochie Chronicles arrives on June 30th via Alamo Records.

Along with the announcement of the project, Jay shares a new remix to his viral hit “Triple S,” with a new verse from newly-minted XXL Freshman Coi Leray. Originally a collaboration with Louie Ray, “Triple S” is one of Jay’s most popular songs, earning over 19 million Spotify streams and making its way in the Spotify’s US Viral 50 chart after trending on TikTok with more than 475k video creations. The remix shows off the chemistry between Jay and Coi Leray, who borrows many of the “Coochie Man’s” signature ad-libs and flow.

The “Triple S” remix continues a busy year for the 22-year-old rapper. In February, Jay released his Ninja Warrior project, which helped solidify his spot as a major figure in the Michigan rap scene. His Michigan all-star status helped him earn a guest appearance on Lil Yachty‘s Michigan Boy Boat mixtape. He’s been keeping busy by dropping high quality visuals for songs like “Ashtray,” “The Fawk Up,” and more, and he’s set to perform at Rolling Loud Miami 2021 in July.

Driven to take rap seriously after his older brother died, YN Jay quickly started to build a reputation as one of the most colorful characters in a hometown Flint scene populated almost exclusively by colorful characters. He started to get mainstream notice with his single “Coochie,” from his project Coochie Land, which introduced the world to Jay’s one-track mind and eventually racked up over 26 million YouTube views. Jay is a nearly mythic figure on TikTok, generating millions of video creations on viral hits like “Kakashi,” “Coochie,” “Coochie Land,” and “Coochie Scout,” and inspiring TikTok comedian @Nuhchez to splice YN Jay’s voice into Coolio’s “Gangsta’s Paradise” and create one of the platform’s most successful running jokes. YN Jay’s inimitable style earned him co-signs from Drake and Lil Uzi Vert.

With the upcoming Coochie Chronicles, YN Jay is looking to take his distinct strain of Michigan rap to national prominence. Hold onnnnnn…YN Jay is coming.

Buy/Stream “Triple S” (Remix) ft. Coi Leray: http://smarturl.it/TripleSRemix

Please contact Michelle, Kevin, or Erin for more info.

The Background:

“It’s scary how easy it is for me to make music,” admits 21-year-old rapper YN Jay. This is true of his 2020 hit “Coochie” and the follow-up album Coochie Land. “It was made in three minutes, easily, and the video did 30 million views. I’ve been writing songs to go a certain way my whole life, but it never worked. Now, I’m not overthinking it, and it’s making me a star.” After over a decade at the mic, the Beecher, Michigan native has given rap fans an alternative to music about violence and drugs.

Amid his rise, Jay got cosigns from Drake and Lil Uzi Vert. While Drizzy and Jay are exploring music, he recorded extensively with Uzi. The same night the two discussed collaborating, Jay stopped everything to drive to Philly. “I pulled up; we did damn near eight songs.” One track, the “coochie”-inspired “HOLD ONNNNN,” promises to release during an exciting 2021. Fresh off of Ninja Warrior—an album featuring Lil Yachty and Sada Baby that he conceptualized and recorded in a single day, YN Jay recently signed a deal with Alamo Records and is focused on showcasing his versatility and staying power. “I’m working on a few albums and letting the world know how big this is. Anybody can be a rapper; I’m trying to catch the culture and update the game.”