Video: YFN Lucci ft. Rick Ross & Bigga Rankin- “Heartless” (Prod. by Will-a-Fool)

The Think It’s a Game Signee Revisits the Long Live Nut EP As “Everyday We Lit,” Featuring PNB Rock, Continues Its Climb Up the Charts


 Critical Praise:

“The sounds of Atlanta hip-hop remained dominant in 2016 thanks in part to a steady stream of new ideas and new stars. One of the most promising up-and-comers is YFN Lucci.”Billboard

Artist to Watch in 2017: YFN Lucci – HotNewHipHop

The Video:

A master of emotional and melodic trap music, YFN Lucci is one of the most accomplished young hitmakers in the Atlanta scene. Revisiting a standout track from his recent EP Long Live Nut, YFN Lucci chronicles a robbery gone wrong in Heartless,” his latest video. A bombastic trap ballad with swirling synth, chiming bells, and soaring vocal samples, “Heartless” is a rumination on the personal sacrifices required to become as successful as possible. Featuring an appearance from Rick Ross, who brings his usual gravitas to the track, “Heartless” is a fan favorite, earning over 4 million plays on Spotify and garnering a prominent placement on the very popular Rap Caviar playlist. In the video, which has already earned over 15k YouTube plays since its posting earlier this afternoon, the Think It’s a Game artist and Rick Ross plan a robbery, complete with large automatic weapons and cartoonish masks, which takes a wrong turn and reaches an explosive conclusion. An exhilarating visual for a powerful song, “Heartless” shows the risks people will take to improve their circumstances in life and the cruel consequences their actions often have.

Released in early April and dedicated to YFN Lucci’s former mentor who died before Lucci blew up, Long Live Nut, a major step forward for the young artist, debuted at #4 on the Billboard Rap chart and in the Top 10 on Billboard’s digital albums chart. The lead single from the track, “Everyday We Lit” featuring PNB Rock, grew into a massive hit, topping radio airplay charts and spending nine weeks on the Billboard Hot 100, peaking this week at #37. Released in January, YFN Lucci kept the momentum going for the track with a luxurious video, which has been viewed 38 million times on YouTube, and with a remix featuring Wiz Khalifa and Lil Yachty. “Everyday We Lit” is YFN Lucci’s second Hot 100 hit in two years, following 2016’s “Key to the Streets.” Featuring guest appearances from Migos and Trouble, as well as a remix starring Lil Wayne and 2 Chainz, “Key To The Streets” recently reached Platinum certification by the RIAA with over 1 million sales-equivalents. After a year of breakout success, two smash hit singles with June James, and collaborations with artists such as LilWayne2 Chainz, and Migos, YFN Lucci will continue to make his big homie Nut proud in 2017. Long Live Nut is now available for stream and purchase.

Watch “Heartless” ft. Rick Ross:

Stream Long Live Nut

Buy Long Live Nut

Please contact Michelle or Isabel if interested in talking with YFN Lucci.

soundcloud | facebook | instagram | twitter | spotify

“Testimony (Remix)” ft. Boosie Badazz & Monica: //

“Everyday We Lit (Remix)” ft. PnB Rock, Lil Yachty, Wiz Khalifa: //

Long Live Nut EP:

“Everyday We Lit” ft. PnB Rock: //

“Key To The Streets” (Remix) ft. 2 Chainz & Lil Wayne:

“Key To The Streets” ft. Quavo & Trouble:

Wish Me Well 2

Rich Homie Quan ft. YFN Lucci – “Ya Ya”:


Bio, photos, and streams available here: