9.10.2020

Video: wifisfuneral – “Back Ache”

The Alamo Records Signee Brings a Sensual PAIN? Highlight To Life in His Latest Video

Critical Praise:

XXL Freshman, Class of 2018

“[wifisfuneral] displays an impressive array of verbal acrobatics, showing off masterful breath control and a rapid fire flow.” – Pitchfork

“He’s synthesized the regionless, borderless world of the internet age from which he takes his name, while lacing it with a narcotically addictive flow and a distinct ear for melody that’s allowed him to develop while others stagnate.” – NOISEY

“The young rapper has a wide range of skills, from agile raps and bass-heavy tracks to dark and moody slow-burners, and his unpredictability is part of his appeal” – Pigeons & Planes

The Video:

He’s known for his cerebral rhymes and dark subject matter, but sometimes wifisfuneral just likes to let loose and have a good time. Today, the South Florida native shares a humorous video for “Back Ache,” a sexually explicit banger. Produced by Rudy & Jimmy Duval, “Back Ache” is a downtempo trap come-on that finds an auto-tuned wifi switching up his flows, mixing in a cadence that pays tribute to Future’s 2015 song “Where Ya At.” In the video, directed by Chris Moreno, wifi stars in a news segment/infomercial for a local business establishment–namely, a hybrid car wash/strip club. The video alternates between wifi frolicking with scantily clad models and a family of three fighting over the television remote, the mother trying desperately to keep her son from witnessing the spectacle. “Back Ache” is the latest clip from PAIN?, wifi’s new album, following last week’s space-time-bending video for lo-fi pop gem “Lost In Time“ ft. Coi Leray.

Throwing himself into his new artistic direction, wifi turned heads with PAIN?, which hit streaming services last week. Giving his tight flows a tuneful lift, PAIN? is dramatically different from wifi’s previous albums, fully-integrating auto-tune assisted melodies into his cerebral songs. The album veers from romantic devotionals, to X-rated sex jams, to expressions of loneliness, as wifi’s voice expresses the deeply-felt emotion reflected in his lyrics. PAIN? is home to several well-received singles, including the Smoove’L-featuring “Ocean.” The 23-year-old rapper showcased album highlights with performance videos, including clips for ride-or-die lead single “End Of Story” and the chilled-out “All In.” Most recently, wifi shared an engaging performance video for album highlight “Guy Like Me.“ Praised by Stereogum, XXL, HotNewHipHop, Lyrical Lemonade, and more, wifi’s new music shows another side of the 2018 XXL Freshman, and heralds even brighter things to come. Featuring an additional appearance from Mariah Angeliq, PAIN? is available everywhere via Alamo Records.

Watch “Back Ache”: https://youtu.be/f7xcZY0WWNY

Buy/Stream PAIN?: http://smarturl.it/PainWifisfuneral

PAIN? tracklist:

1. Lost In Time ft. Coi Leray
2. End of Story
3. What It Is?
4. Guy Like Me
5. Hills
6. Backache
7. Take Me Away
8. Motion
9. Front 2 Back Side 2 Side
10. Ocean ft. Smoove’L
11. All In
12. Day Switch
13. Screw Up
14. End of Story (Pt. 2) ft. Mariah Angeliq

Please contact Michelle or Kerry for more info.

The Background:

22-year-old South Florida rapper wifisfuneral has taken his dark sonics, mature-beyond-his-years lyrics, and trunk rattling bass from the streets of Palm Beach to the world, amassing over 1.7 million monthly listeners on Spotify and over 700,000 followers on various social media platforms. wifisfuneral’s growth has been organic and cult-like, with his fans spreading his music like wildfire with each and every release. With virtually zero promotion other than his social media presence, wifisfuneral’s independent projects Black Heart Revenge (May 27th, 2016) and When Hell Falls (January 27, 2017) reached #69 and #17 on the iTunes hip-hop charts respectively, resulting in a label deal with Alamo and Interscope Records. His major label debut mixtape, Boy Who Cried Wolf, received critical acclaim, with two of the tracks earning placement in the Spotify’s coveted Most Necessary playlist. His latest mixtape, Ethernet, was released in June 2018 via Alamo Records. In 2018, wifisfuneral was officially named to the XXL Freshman List and reached #1 on YouTube’s trending chart. In 2019, wifi headlined two nationwide tours, released two follow-up EPs to Ethernet, and collaborated with Robb Bank$ on the Conn3ct3d project.