7.30.2020

Video: wifisfuneral – “End Of Story”

The Florida Native Shares a Charismatic Performance Video for the Single from His Upcoming Pain? Project

Critical Praise:

XXL Freshman, Class of 2018

“[wifisfuneral] displays an impressive array of verbal acrobatics, showing off masterful breath control and a rapid fire flow.” – Pitchfork

“He’s synthesized the regionless, borderless world of the internet age from which he takes his name, while lacing it with a narcotically addictive flow and a distinct ear for melody that’s allowed him to develop while others stagnate.” – NOISEY

“The young rapper has a wide range of skills, from agile raps and bass-heavy tracks to dark and moody slow-burners, and his unpredictability is part of his appeal” – Pigeons & Planes

The Video:

Pivoting away from the cerebral rhymes on which he made his name, wifisfuneral has thrown himself into a new melodic artistic direction. Showing off his vocal chops, wifi shares a new live performance video of “End Of Story,” his recent single. A melancholic and percussive trap ballad, “End Of Story” is a devotional song about a turbulent relationship that wifi is willing to risk anything to save: “My friends said I should leave you lonely/They don’t really see what you do for me/I’m gon’ ride ’til the end of the story.” In the video, directed by MojiWilson, wifi performs the song in a secluded studio, his eyes closed as he relates his lyrics. The video offers a inside perspective into wifi’s process, and emphasizes the musicality of his new songs. “End Of Story” follows last week’s release of “Lost In Time,” a lo-fi pop banger with an appearance from Coi Leray.

wifisfuneral is currently preparing to release Pain?, his upcoming project. Though previous tracks found wifi experimenting with auto-tune, including fan favorite single “Run,” PAIN? proves that wifi has fully integrated melody into his cerebral songwriting. The new project finds the 23-year-old rapper crafting infectious hooks and expressing the deeply-felt emotion reflected in his lyrics. PAIN? releases later this summer via Alamo Records.

“End Of Story” and “Lost In Time” are wifi’s latest solo singles of 2020, following the dark and metallic “ColdAsIce,“ released in March (504k Spotify streams) and the Cris Dinero-produced “idk.“ Earlier this year, he teamed up with veteran rock band Buckcherry to update their 2006 hit “Crazy B*tch,” and appeared on “Beretta,” a hit single by wifi’s fellow Floridian $not (17 million Spotify streams). PAIN? is the follow-up to the Ethernet series, comprised of albums Ethernet, Ethernet 2, and most recently EV3RYTHING SUCKS, wifi’s December 2019 EP, which featured appearances from YBN Nahmir and Ratchet Roach.

Watch “End Of Story” performance video: https://www.youtube.com/watch?v=P2imgkFvqU4

Buy/Stream “End Of Story”: http://smarturl.it/EndOfStory

Please contact Michelle and Kerry for more info.

The Background:

22-year-old South Florida rapper wifisfuneral has taken his dark sonics, mature-beyond-his-years lyrics, and trunk rattling bass from the streets of Palm Beach to the world, amassing over 1.7 million monthly listeners on Spotify and over 700,000 followers on various social media platforms. wifisfuneral’s growth has been organic and cult-like, with his fans spreading his music like wildfire with each and every release. With virtually zero promotion other than his social media presence, wifisfuneral’s independent projects Black Heart Revenge (May 27th, 2016) and When Hell Falls (January 27, 2017) reached #69 and #17 on the iTunes hip-hop charts respectively, resulting in a label deal with Alamo and Interscope Records. His major label debut mixtape, Boy Who Cried Wolf, received critical acclaim, with two of the tracks earning placement in the Spotify’s coveted Most Necessary playlist. His latest mixtape, Ethernet, was released in June 2018 via Alamo Records. In 2018, wifisfuneral was officially named to the XXL Freshman List and reached #1 on YouTube’s trending chart. In 2019, wifi headlined two nationwide tours, released two follow-up EPs to Ethernet, and collaborated with Robb Bank$ on the Conn3ct3d project.