Single: wifisfuneral – “Genesis” (Prod. by Ronny J)

The Cerebral South Florida Emcee Gears Up For the Ethernet Project with Another Low-Key Banger

4.27.2018

Critical Praise:

“[wifisfuneral] displays an impressive array of verbal acrobatics, showing off masterful breath control and a rapid fire flow.” – Pitchfork

“The young rapper has a wide range of skills, from agile raps and bass-heavy tracks to dark and moody slow-burners, and his unpredictability is part of his appeal” – Pigeons & Planes

“Wifisfuneral is becoming a hotter and hotter commodity in the rap world these days, and he’s making sure to prove his skillset as a lyricist in the game.” – XXL

The Song:

One of the most impressive lyricists in the rising South Florida rap scene, wifisfuneral wins fans with his cerebral flex. Rocking a hypnotic cadence over whirring synth and bright tubular bells, wifi expands upon his day-to-day on “Genesis,” his latest single. With production from Ronny J, “Genesis” showcases wifi’s tight technique and witty bars, as he shouts down haters and chronicles his drug use, masking his emotional turmoil with clever boasts: “Woke up shitty like ‘fuck today’/I might sip this syrup straight/Drowning my emotions in abyss, like ‘shit, that’s errday.'” “Genesis” is the latest single in a momentous build-up to Ethernet, wifi’s upcoming mixtape, following his team up with Curren$y for the remix to “25 Lighters,” the original version of which has over 3 million streams on all platforms. Earlier this year, wifi released “Knots,” his collaboration with Brooklyn upstart Jay Critch, a remix to Comethazine’s DJ Mustard-produced “Sticks,” a couple of collaborations with Robb Bank$, and shared Last Time Doing Drugs, a joint EP with wifi’s longtime collaborator and producer Cris Dinero, which features an appearance from Craig Xen.

Just 21-years-old and already with a devoted legion of fans, wifisfuneral expanded his sonic world with 2017’s Boy Who Cried Wolf, his major label debut mixtape. Featuring singles such as the Joe Budden-cosigned “JoeBuddenProbablyThinksICantRap 🙁,” the slyly self-aware “lil jeff hardy >:-),” and the posse cut “Centerfold,” Boy Who Cried Wolf reached #49 on Passion of the Weiss‘s list of the 50 Best Albums of 2017. Boy Who Cried Wolf was wifi’s second project of 2017, following When Hell Falls, which debuted at #17 on the iTunes Hip-Hop Chart and preceded a successful SXSW where he caught the attention of Todd Moscowitz, who signed him to his new venture Alamo/Interscope. In fall 2017, wifi embarked on the successful Boy Who Cried Wolf Tour, which ended in December at Rolling Loud Southern California. wifi capped a successful year with one of his biggest hits yet, “LilSkiesFuneral,” which features breakout rapper Lil Skies and racked up over 4 million streams on all platforms. Named one of the Best New Artists of 2017 by Pigeons and Planes, wifisfuneral’s star has only just started to rise. Look for the young rapper to continue his rise in 2018 with the upcoming release of Ethernet.

Listen to “Genesis” (prod. by Ronny J): http://smarturl.it/wifigenesis

For more surprises, check out the website: wifisfuneral.com

Please contact Michelle or Dharmic for more info.

The Background:

wifisfuneral background

In just one year, nineteen year old South Florida rapper wifisfuneral has taken his dark sonics, mature-beyond-his-years lyrics, and trunk rattling bass from the streets of Palm Beach to the world, amassing over 920,000 monthly listeners on Spotify and over 500,000 followers on various social media platforms. wifisfuneral’s growth has been organic and cult-like, with his fans spreading his music like wildfire with each and every release. With virtually zero promotion other than his social media presence, wifisfuneral’s independent projects Black Heart Revenge (May 27th, 2016) and When Hell Falls (January 27, 2017) reached #69 and #17 on the iTunes hip-hop charts respectively, resulting in a label deal with Alamo and Interscope Records. His major label debut mixtape, Boy Who Cried Wolf, came out this summer to critical acclaim, with two of the tracks earning placement in the Spotify’s coveted Most Necessary playlist.

Alamo Records background

Alamo Records is industry veteran Todd Moscowitz‘s new label, founded in partnership with Universal Music Group in early 2017. During the last two decades, Moscowitz established an exceptional track record that also includes signing and working with artists ranging from Action Bronson, Meek Mill, Mike Jones, Migos, Young Thug, Jill Scott, Macklemore and the record labels OVO Sound and Maybach Music Group (MMG). Before launching Alamo Records, in 2013 Moscowitz co-founded 300 Entertainment, a New York-based independent company that signed, developed and broke artists such Fetty Wap, Highly Suspect and Migos.