Single: wifisfuneral – “Run It Up” ft. Smokepurpp (prod. by Cris Dinero)

XXL Premieres the South Florida Phenom’s Latest Cerebral Banger

5.17.2017

Critical Praise:

“20-year-old Wifi isn’t just an exceptional rapper from a technical standpoint, he also writes songs that leave listeners feeling some type of way.” – Mass Appeal

“‘It Don’t Matter’ puts Wifisfuneral over a raucous, Robb Bank$-produced beat, with keys straight out of a science fiction film. He raps about women, drugs, being fearless, and most importantly, ignoring people who talk too much. Never get too wrapped up in the naysayers and the time wasters; they’ll never help you be great. The song is visceral, it gets to point, and it should be played as loudly as possible.” – NOISEY

“Wifisfuneral is one of the emerging underground champions who is proving he can play to packed venues across North America and dominate the online world.” – HYPETRAK

The Song:

Winning a sizable cult of personality with his cerebral charm, the introverted wifisfuneral embodies a quieter, more intelligent strain of the South Florida rap renaissance. Reveling in his newfound wealth, the 20-year-old shares “Run It Up,” a hazy, boastful banger. Recruiting Alamo labelmate and fellow Floridian Smokepurpp for a croaky, ad-lib-heavy verse, wifi takes the opportunity to flex and revel in the life of a young rich rapper: “I think it’s safe to say that I’m the shit.” Produced by Cris Dinero and premiered by XXL, “Run It Up” is another winner in a quality run of loose singles, following the 808 Mafia-produced, Pigeons & Planes-premiered “2 Step,” the Yung Trunks-assisted “Right Back,” and the Twitter-promoted, million-times streamed “wya?”

One of the more quietly successful artists in a burgeoning South Florida rap scene that also includes Kodak Black, XXXTentacion, and Ski Mask the Slump God, wifisfuneral mobilized his rabid cult following to make his latest album When Hell Falls debut at #17 on the iTunes Hip-Hop Chart. Carrying his momentum into SXSW, wifisfuneral performed seven showcases during a five day span and became the first artist to land a record deal at SXSW when he signed with Todd Moscowitz‘s newest venture, Alamo Records/Interscope. Most recently, wifisfuneral performed at Rolling Loud festival in Miami and finished a European tour opening for popular Taiwanese rapper Keith Ape. wifisfuneral first gained notoriety with his 2016 mixtape Black Heart Revenge. Charting at #69 on the iTunes Hip-Hop chart with little promotion, the album led to last summer’s Black Heart Revenge Tour, wifi’s first headlining national tour.

Listen to “Run It Up” ft. Smokepurpp: https://soundcloud.com/wifisfuneral/run-it-up-feat-smokepurpp-prod-cris-dinero

Check out the XXL premiere: http://www.xxlmag.com/news/2017/05/wifisfuneral-smokepurpp-run-it-up/

Stream When Hell Falls on SoundCloud: https://soundcloud.com/wifisfuneral/sets/when-hell-falls

Buy When Hell Falls on iTunes: https://itunes.apple.com/us/album/when-hell-falls/id1194850524

Please contact Michelle or Dharmic if interested in talking with wifisfuneral.

wifisfuneral Background

In just one year, nineteen year old South Florida rapper wifisfuneral has taken his dark sonics, mature-beyond-his-years lyrics, and trunk rattling bass from the streets of Palm Beach to the world, amassing over 18 million streams and over 150,000 followers across all platforms. wifisfuneral’s growth has been organic and cult-like, with his fans spreading his music like wildfire with each and every release. With virtually zero promotion other than his social media presence, wifisfuneral’s most recent mixtape Black Heart Revenge (May 27th, 2016) reached #69 on the iTunes hip-hop charts despite being available for free. When Hell Falls, wifisfuneral’s next project, hit stores on January 27th and this time around, peaked at #17 on the iTunes hip-hop charts.

Alamo Records Background

Alamo Records is industry veteran Todd Moscowitz‘s new label, founded in partnership with Universal Music Group in early 2017. During the last two decades, Moscowitz established an exceptional track record that also includes signing and working with artists ranging from Action Bronson, Meek Mill, Mike Jones, Migos, Young Thug, Jill Scott, Macklemore and the record labels OVO Sound and Maybach Music Group (MMG). Before launching Alamo Records, in 2013 Moscowitz co-founded 300 Entertainment, a New York-based independent company that signed, developed and broke artists such Fetty Wap, Highly Suspect and Migos.