3.15.2023

Video: whiterosemoxie – “flavors“

The Versatile Detroit Artist Delivers a Captivatingly Minimal Cinematic Companion to his Latest HUMAN BEHAVIOR Single

Critical Praise:

“Detroit’s whiterosemoxie has the hustle to be one of the most prolific young artists in hip-hop.” – DJ Booth

Artist of the Month – Pigeons & Planes

“whiterosemoxie has turned heads with his versatility and his ability to jump from pop and R&B ballads to trap records.” – US Weekly

“whiterosemoxie walks the line between pop and rap in a way that few other artists have been able to effectively accomplish.” – Ones to Watch

“While some artists rely on 808s and percussion to carry the rhythm and flow of the music, Moxie can do that with his voice alone. “ – ONE37pm

The Video:

With an unencumbered creativity that permeates his music, and a masterful sense of musicality to bring his ideas to life, whiterosemoxie marches to the beat of his own drum. Inviting listeners to see from the perspective of his mind’s eye, moxie shares the new video for his playfully distorted, atmospheric single, “flavors.” Cutting through its room-enveloping arrangement and broad spectrum of sounds, moxie exhibits a natural gravitas with his endearing rasp, seeking simplicity in a complex world.

Inspired in part by the neo-Western vibes of Jordan Peele’s NOPE, the video for “flavors” takes that concept and flips it on its head, opening on Moxie in the wide-open California desert, lighting fireworks beside a still, rustic windmill, before the track drops and sparks a reset to morning. Waking up in the bare interior of a worn-down trailer, moxie joins his partner on the hubcap-lined porch to take in the expansive emptiness of their surroundings. Before long, the pair go exploring as they seek something novel and exciting, which can be as simple as a run-down shack or old, useless car parts that come to life in such a barren context. As the video ends, it becomes clear that everything isn’t what it seems: moxie’s chosen companion seems to flicker in and out of existences…is she merely a mirage?

“flavors” is the latest step on the road to HUMAN BEHAVIOR, moxie’s forthcoming debut album. Recorded in Detroit by moxie and a coterie of local collaborators, HUMAN BEHAVIOR sees moxie get deeply personal to talk about themes of love, loss, excess, addiction, violence, ego, exuberance, desperation, and joy, and while the stories are Moxie’s own, his songwriting is at its best when other kids see themselves in his work. More than a musical diary that tracks the varied experiences of a 20 year-old navigating life as an artist in Detroit, HUMAN BEHAVIOR is a focused examination of how difficult it can be to determine whether or not we are in control of or actually controlled by the forces in our lives. Home to recent singles like the unapologetic “Wayside” and the striking “whts rght.” HUMAN BEHAVIOR arrives later this year via 300 Entertainment.

whiterosemoxie has established himself as one of the most ambitious and forward-thinking rising artists in the game today. The young polymath has generated over 30 million streams across platforms to date, including over 12 million on his first-ever release “whitegold.” Though he built his audience during the pandemic, he’s an astonishing live performer, showing off his live chops at festivals like Rolling Loud Miami and HIVE Music Festival. In 2022, Moxie showed his range on his recent Habits EP, a melodic 7-track effort that stretched his vocal skills and featured guest appearances from BIGBABYGUCCI and Daboat.

Always working, but never out of ideas, whiterosemoxie looks to make a major impact with his upcoming HUMAN BEHAVIOR. Stay tuned for more music and more details about the project.

Watch “flavors”: https://www.youtube.com/watch?v=FnDEyFuKLCY

Stream “flavors”: https://whiterosemoxie.ffm.to/flavors

Please contact Michelle or Annjie for more info.

The Background:

Moxie is a 20 year old rapper from the west side of Detroit. Moxie’s musical journey began in a dark place–when he was 8-years-old, an asthma attack left him in a coma for five days. This near-death experience changed Moxie’s life, and convinced the young man that he needed to make music to express his feelings and fight against the void. He released his song “whitegold” at age 16, which now has over 12 million streams across platforms. A year later Assemble Sound released his debut project “white ceilings”, which earned him a deal with 300 Entertainment in the middle of COVID before Moxie had even graduated high school. Since then he has amassed over 30 million streams across platforms and established himself as one of the most promising and prolific young voices in music, earning praise from the likes of US Weekly, DJ Booth, HotNewHipHop, and Pigeons & Planes, who named him to their monthly list of Best New Artists.