Charlotte Rapper Well$ Releases Latest Video, Premiered by Noisey

Video: Well$ – “Savoir-Faire”

Charlotte Rapper Well$ Releases Latest Video, Premiered by Noisey

02.25.2014

Critical Praise for Well$:

“WELL$ flows atop the audio grit with some clever rhymes contained by a confident delivery…[The track] leaves us with high expectations…” – Potholes in My Blog

The Video:

Today, Noisey premieres the video for “Savoir-Faire” by Charlotte rapper Well$, the first visual from his forthcoming mixtape, MTSYD: Revenge of The African Booty Scratcher, due this April. Sporting a camo jacket and a gold chain, Well$ cruises through Charlotte’s art district, NoDa (North Davidson), rapping under a behemoth mural on the side of a six-story brick building. Changing scenery, we meet his grandmother, rocking Jordans and sporting an expression that shows how proud she is of how far he’s come. “We just intended to have her in a few shots,” reveals Well$, “she pretty much stole the show… it was funny seeing her vibing to the music. It wasn’t rehearsed at all.”

On his forthcoming album, MTSYD: Revenge of The African Booty Scratcher, fatherhood is one of many subjects that Well$, himself a father to a three-year-old, explores. The lead single “Black Swan” explores the life choices of a young woman affected by an absent father. Elsewhere, on “Major Pain,” Well$ walks in the shoes of his own imperfect dad. In “Dreams of an Insomniac,” Well$ faces those pesky “what if” questions that keep him up at night. “The album was getting a bit too introspective, so I wanted to just loosen up a bit and just drop bars on a dope beat,” states Well$ regarding his latest track. “I think the title, [Savoir-Faire] will make sense once you hear the whole project. It’s showing that I can tackle various topics, and various sounds without losing a step or feeling forced.”

Watch the video for “Savoir-Faire” here: http://youtu.be/bVVggr8eheY

Check out the Noisey premiere here: http://noisey.vice.com/blog/well-savoir-faire-premiere

Please contact Michelle or Rory if interested in talking with Well$.

Well$ Background:

Like most kids in his native town of Charlotte, North Carolina, Leroy Shingu had a head filled with hip-hop dreams growing up, even trying his hand at freestyling when he was all of nine years old. But a trying background starkly different from the blissful suburban reality of his peers would compel the rapper better known as Well$ to turn that childhood fantasy into a promising career as a rapper.

Quietly released in 2012, $ay La V, Well$’ debut EP rose steadily on the Bandcamp charts to peak at number 5 and eventually become the most downloaded album in the Charlotte area. This remarkable ascent as well as the video for the song “State of Ecstasy The Interlude Part 1″ hauled Well$ out of virtual anonymity, and shoved him onto high profile stage performances with artists such as G Eazy, Chris Webby, Johnny Polygon, and one of his idols, Pac Div.